
How You Can Get an Eight Out of Ten Quality Score
I recently launched a new website and Adwords campaign. My ad groups, keywords and Landing Pages have an 8 out of 10 quality score. This is a brand new website and a brand new campaign. Adwords calls this a “great” Quality Score. I’ll describe the exact steps I took so you can duplicate them and get great quality scores as well.
First, the market is highly competitive. It’s a market that all major news outlets said was hot and growing online in December 2008 despite the recession. I have over 500 keywords. I’ll talk more about them in a minute, but I want to give you an idea of the scale of the campaign.
I started with the landing pages. I have unique, tailored Landing Page for each keyword. The whole key to a great quality score is having relevant ads and landing pages for your keywords. I recommend a strategy of having only one keyword per ad group. The entire strategy is freely available at adwords-marketing-tool.com. The strategy guide covers in detail all the concepts I’m about to summarize for creating a landing page. Get your free strategy guide at adwords-marketing-tool.com.
I’ll briefly describe the steps to build a tailored landing page. You start with domain relevant to your market. Plus your domain should only be about your market. You don’t want a domain, or a subdomain that covers many topics. Keep your domain targeted. Next, each page has the keyword as the landing page. For example, if the keyword is “college football”, the page is named college-football.php. That puts the keyword in the url.
For each page, I have the keyword in the title tags, keywords meta tag, and description meta tag. I also have the keyword in the heading (h1) tags on the page. There is content tailored for the keyword on the landing page.
I have just said I have over 500 tailored landing pages. I did not write each by hand. Instead, I used the advanced strategy guide and the techniques described inside to automate this task. I spent about 25 hours over 5 days during Christmas to launch this website. It would have taken me weeks to create landing pages manually. Visit adwords-marketing-tool.com to get the advanced strategy guide and learn how you can automate website and campaign creation.
The last thing I did for each landing page was add a link to my sitemap, contact us and privacy policy pages. Google wants your website to look like more than a single page. It also wants you to be transparent and offer contact info and policies.
The next step was to tackle the keywords. I had about 20 high traffic keywords. These were not long tailed keywords. They were the top volume producers for the market. I wanted to append U.S. cities to the front of each keyword. This would turn high volume keywords into long tails, and simultaneously target geographic areas. This was the best way to attack this highly competitive market.
I used the free Adwords Bracket Tool at adwords-marketing-tool.com to generate my keywords. The free tool lets you combine a list of prefixes (or suffixes) to your keywords. I used the tool to append cities to front of my keywords. Imagine turning keyword x into “New York x, Los Angeles x, and Chicago x” automatically.
Finally, I need to create the Adwords campaign. Again, I used the campaign creator tool at adwords-marketing-tool.com. This generated the entire campaign in seconds, keywords, landing pages, ads and all.
That’s it. That’s how I generated a new campaign for a new website and got 8 out of 10 quality scores.
I still have some work to do. First, the market is so competitive, the expense is climbing rapidly. The good news is I have CTRs anywhere from 5% to 20%. I’m bidding a high CPC to get that high CTR for the first few weeks. Over the long haul, I will be able to lower the CPC and still have top placement due to the outstanding CTRs. Plus, I have is 8 out of 10 for 90% of the keywords, the others are 7. I do not have any 9 or 10 scores. I’m still chasing those.
About the Author
Are you over paying for your Adwords campaigns? Have you experienced any of the following problems using Google Adwords?
* High cost to maintain your Adwords campaign
* Poor quality score affecting your bids
* Low Click Through Rate for your ads
* Minimum bid for your keywords is too high
* Landing pages that don’t convert
There is a solution to all of these problems. Slash your Adwords costs in half and get more traffic with the free Adwords Strategy Guide. Get your copy now.
Php Landing Page Generator

How To Market A Product By Setting Up An Effective Signature File In Forums
Forums are one of the most effective ways of generating free targeted traffic and marketing your product.. In this article I will guide you through effective signature file setup that will drive an arsenal of traffic to your offer for life. This is a step by step guide and there is no time to waste.
A signature file in forums is a paragraph that says something about you or your offer. This paragraph appears below any post that you make in the forum. This only place you can sell yourself or your product in the forums, therefore the more effective it is the more the leads you generate. More leads means more sales and more cash.
If you market an affiliate product, you can just copy the headline from the sales letter and include a link to the sale letter. For example, if I wanted to promote a product like “Acme People Search Affiliate Program” I would copy the headline of the sales letter, and then paste it as my signature file. I would include a call to action like “discover how you can earn from 8 income streams rolled in one program.”
Or I would hyperlink the name of the product and then include the headline of the sales letter. If the product is yours, use the name of the product hyperlinked as I just explained, this is a good way to “brand” your product.
For example “Acme People Search Affiliate Program – 8 income Streams rolled in one program”
If you are an affiliate of the said product, you can use a “blind” promotion and not mention the name of the product. Let curiosity get the best of people and then click on your link. Or, you can create a short, sweet and controversial description of the product you promote. For Example, The REAL Secret To Making Money Online! : The Easiest Way To Make Money From ‘Scams’ Told.
Another thing you can do is set up a landing page and offer a positive review of the product you market as well as an added bonus for people who purchase through your affiliate link. This I tell you can work extremely well, especially if you have used the product yourself and have gotten great results.
For example if you joined the Learn How To Earn Forum and you learnt skills that enabled you sign up 20-50 leads per day you could create a signature file that says something simple like:
“Come see how I got 30 signups yesterday without ‘calling’ anyone.”
Then you would hyperlink that to your landing page that could say something like:
“I had tried everything and I couldn’t generate leads for my Internet business, but then I discovered magnetic sponsoring at the Learn How To Earn Forum and I started to generate 30 – 60 leads every single day on complete autopilot in just 10 days.”
I obviously used a short version of what you could say here – but I think you get the point.
Something that can work very well is to make a special offer for members of each individual forum. For example if you post in a forum called “MLM Tactics Board” you can say something like:
Special offer for members of MLM Tactics Board
That’s it) point that to a landing page that restates the fact that this offer is for members of the MLM Tactics Board.
Another thing you can do is have several links to several different products separated by a “pipe”
There’s no “law” that prohibits you from linking to more than one resource. For example you can have a signature file that looks something like:
MLM Lead Generation University | Market Research Secrets EBook | Super EBook | Affiliate Programs Rock!
You can have each link point to different landing pages. You can use your desired “anchor” text in your signature file. So if you do keyword research and you see that some specific keywords get many searches (and you can provide a solution or a product to point peoples who search for them to) you can use these keywords to link to your landing page.
The popular forums in your industry are considered huge authority sites and they have a lot of ‘weight’ in the search engines. If you don’t believe me, search for 10 random terms. You’ll see that many times. Some of the top results are nothing more than forum threads.
Having these sites link to your page is a great “side effect” of you using a well thought out signature file. Many links from different authority sites can make your landing pages rank high on the search engines.
Note that you can modify your signature file at anytime. You can promote a different product, add another product, stop promoting a specific product etc
If you want to track how effective your signature files are, you can use a tracking link instead of pointing directly to your landing page. Yes forum marketing is free but you will still put time into it. You need to know if it pays enough for your time.(and if you do exactly what I tell you should get paid more than fairly)
If you want to take advantage of the links in your signature file with a specific anchor text, in order to build link popularity for your site, and then don’t use 3rd party tracking service. Use a tracking link that will be on the same domain as your page and just add a variable at the end of the link. For example if your landing page is:
Yoursite.com/leadgenerationtactics.html
Then you could use a tracking link like:
Yoursite.com/leadgenerationtactics.php?source=forum name and that page would then redirect to yoursite.com/leadgenerationtactics.html
The, just by checking your server logs, you would determine the performance of your signature file.
About the Author
Here are 4-Ways To Make Money Fast! Download this free report that reveals the one factor that will make you mega successful in your online business.