Why does the TV listing show a wide column for channel and squeeze the show columns?
Sometime in the last few days (maybe when the advertisement was changed to the top of the right column) my tv listings got changed. They now show the channel in a very wide column (almost the whole width of the section) and the times/shows are squeezed into tiny little unreadable columns. I’ve tried emptying the cache, refreshing the page, and refreshing the module. (The latter does not work at all–shows “null script” when I click on the refresh icon.)
When yahoo redid it it wasn’t for the better, I have heard nothing but complaints on the new version/
Squeeze Page Icons
Is Opera Still the Best Browser ?
1/ Installation of the Opera browser:
It’s very easy to download and install Opera – as long as you know how to install any software on your favourite platform.
2/ Opera browsers main features :
- Visual tabs (tab thumbnail preview): admittedly, tabbed browsing has been a feature of Opera for a long time now. This allows users to surf the Web more easily and faster by opening multiple Web pages within the same application window and it is now standard on any modern browser. Opera 10 introduces a great new feature with Opera 10 though: it is now possible to reveal dynamically-sized thumbnails of your open Web pages by just dragging the handle below the tabs. And if your prefer to have your row of tabs on the right-hand side of the screen – on a widescreen laptop for example – the thumbnails will appear automatically. As you add more tabs, the thumbnails get squeezed either horizontally or vertically.
- Speed Dial: with Speed Dial, you can easily access your most used websites. Click the Configure Speed Dial button and choose from 4 to 25 favorite Web sites for quick access every time you open a new tab. This feature is also available on Firefox as an add-on.
- Opera Turbo for fast browsing on slow connections: Opera Turbo uses compression technology to speed up browsing, which could be useful when using a crowded Wi-Fi in a cafe or browsing through a mobile phone while commuting.
- Trash Can Icon: Another useful feature is the new trash can icon. If you accidentally close a web page that you want to keep open, with Opera’s trash can, you can reload that page quickly without having to dig through the history file.
- Mouse Gestures: Opera was the first browser to allow mouse gestures (user JS) to perform certain movements with the mouse to access commonly used features: it works well but there are so many movements to memorize that many of us may not bother to learn them… - Built in Bit Torrent download client: a simple but strong bitTorrent support is built-in. By simply clicking a torrent link, your download starts. We don’t think that most people will use it, but still, it’s a nice addition for the others.
- Widgets engine: A relatively recent addition is the widget engine. Widgets are small web applications (multimedia, newsfeeds, games and more) that make the user desktop experience more fun. While some widgets can be very useful, we have to say that others are just eye-candy gadgets, with the now unavoidable “chunky” appearance. (Although frankly, widgets can be found virtually everywhere these days.) Many people have been using the excellent Rainmeter, Yahoo Widgets or GDesklets for quite a long time now so it’s not really obvious to us why they would want to switch to Opera’s widgets now. One last point: widgets can be nice but cannot compete with one of Firefox’s biggest strengths: the incredible number of useful (and occasionally less useful) extensions, which make Firefox the most extensible browser by far.
3/ A complete web suite
Opera mail has a built-in e-mail program : it is simple and efficient for casual users. Along with Mozilla’s SeaMonkey it is the last of the suite browsers with a built in POP3 email client module. It also incorporates a RSS/Atom newsfeed reader.
4/ Security and privacy
Opera web browser incorporates a strong pop-up filter, a content-blocker (to remove annoying ads), and a fraud protection system, which can warn users against web sites that try to steal personal information. The “delete private data” function is very similar to the one incorporated in Firefox and cookies can be easily controlled from the preference dialog. Opera remains one of the more secure browsers on the market.
5/ Customization
Like Firefox, it’s possible to change the browser appearance by choosing new skins. The actual process is slicker than in Firefox – where you have to restart the application to change the appearance. Customizing Opera can be done directly from the appearance window which shows a selection of skins by categories (popular skins, new skins, editor’s choice …). And a simple drag and drop will add, remove or rearrange buttons or toolbars.
6/ Web standards adherence
While Firefox is a good challenger with regard to web standards, Opera’s respect of web standards is optimal: Opera 10 Final displays a score of 100/100 on Acid3 test. One minor thing, however: a few websites have compatibility issues, due to not using web standards- not really Opera’s fault, though. This doesn’t happen often, but still. 7/ Web development features
While we would still prefer Firefox’s numerous extensions to help us in the process of web development, Opera includes some nice features as well: for example, it’s possible to validate the HTML code of any Web page by pressing Ctrl+Alt+V; also, when showing a page in small-screen mode, one can see how it will look on a mobile phone or other small-screen device running Opera. The info panel will show details about the currently open page such as MIME type, page size, character encoding and more and graphics and style sheets can be toggled on/off via our toolbars and shortcuts. 8/ Speed, speed, speed!
Beyond the very recent speed-dial feature which allows users to access to their favourite website faster, Opera has always been one of the sleekest web browsers ever and this still comes true. Opera claims that the new Opera Presto 2.2 engine is up to 40% faster on resource-intensive pages, such as Gmail and Facebook.
9/ Conclusion:
Opera is still a remarkable web browser. It’s light-years ahead of Internet Explorer and still beats Mozilla Firefox in several areas. Some reasons to explain why Opera has still a very limited market share on the Desktop (but Opera is a major player in the mobile handset space) are that:
- despite many years of successful development, many people don’t know that it even exists and stick to Internet Explorer 6, despite the obvious limitations and the possible security risks (not that any web browser could pretend to be 100% safe…);
- in the last three years, many web users have switched to the popular Firefox and more recently to the excellent Google Chrome web browser – so the competition is getting harder and harder for Opera.
- it may still be seen by many people as “the browser with ads” or as a paid for software.
- more importantly, Opera doesn’t benefit from Firefox’s unique community spirit (even though it has a very devoted and active fan base), Google support (like Chrome does) nor Internet Explorer’s advantage of being pre-installed on every Windows system sold, so its current position on the Desktop is quite limited, even though it’s doing extremely well on mobile devices.
List building with a downline builder is one of the most important ingredients to building a stable internet business. Using a downline builder is free and a great way to start your List building, one of the best reasons to have your own downline is to give free products and services to your downline and to offer onetime sales or have many repeat sales from different customers on your list.
However, I remember when I first started list building a list I was struggling. The reason for this is that I read a lot of ebooks and still could not find the magic formula and get it to work until I started using a downline bolder for my list building. For more details www.confessions-followup-marketing.com Eventually list building became easy when I found the best list building system. In this article I would like to share with you what has worked for me.
This is probably the most important part. You need to have a squeeze page that converts very well. What I learned is that the design and sales copy will depend a lot on the traffic source that you are using to get visitors. For example if you are using traffic exchanges then you will need a splash page. If you are using article marketing then offer a free report to download. Split test different headlines and sales copy so you know which one works the best.
2) Use a Reputable Downline Builder/List Builder
When I first got started this probably was my sticking point. I used free safe lists, paid safe lists and I was still wondering why no one was buying my products of services. So that’s when I decided to find the best downline builder/list builder system that I could trust. So make sure when you decide which downline builder/list builder to trust for your online business. If you use a script on your own server you have to worry about data loss and also spam complaints, so pick a downline builder/list builder that you trust.
3) Build a relationship with your subscribers
People only buy from other people that they like, know and trust. So it is very important that you build a relationship with your subscribers. For more details www.craigs-list-profits.com Ask them what their most important questions are and then personally answer them. You will find that you will boost your responsiveness significantly by doing this. Are you really interested in driving massive traffic to your website?
List building with a downline builder is one of the most important ingredients to building a stable internet business. Using a downline builder is free and a great way to start your List building, one of the best reasons to have your own downline is to give free products and services to your downline and to offer onetime sales or have many repeat sales from different customers on your list.
However, I remember when I first started list building a list I was struggling. The reason for this is that I read a lot of ebooks and still could not find the magic formula and get it to work until I started using a downline bolder for my list building. For more details www.confessions-followup-marketing.com Eventually list building became easy when I found the best list building system. In this article I would like to share with you what has worked for me.
1) Use a High Converting Squeeze Page
This is probably the most important part. You need to have a squeeze page that converts very well. What I learned is that the design and sales copy will depend a lot on the traffic source that you are using to get visitors. For example if you are using traffic exchanges then you will need a splash page. If you are using article marketing then offer a free report to download. Split test different headlines and sales copy so you know which one works the best.
2) Use a Reputable Downline Builder/List Builder
When I first got started this probably was my sticking point. I used free safe lists, paid safe lists and I was still wondering why no one was buying my products of services. So that’s when I decided to find the best downline builder/list builder system that I could trust. So make sure when you decide which downline builder/list builder to trust for your online business. If you use a script on your own server you have to worry about data loss and also spam complaints, so pick a downline builder/list builder that you trust.
3) Build a relationship with your subscribers
People only buy from other people that they like, know and trust. So it is very important that you build a relationship with your subscribers. For more details www.craigs-list-profits.com Ask them what their most important questions are and then personally answer them. You will find that you will boost your responsiveness significantly by doing this. Are you really interested in driving massive traffic to your website?
Landing Page Generators Really Can Benefit Your Affiliate Sales!
If you are an online marketer or a promoter of any kind you probably know the major importance of having a landing page also known as a lead Capture Page. These pages are what appears when a potential customer clicks on an ad or a search engine result link from a site like Google or Yahoo. This page will normally show content that is a logical extension of the ad or link, and that is optimized to feature specific keywords or phrases for indexing by search engines such as Google and Yahoo. There are two different variations of landing type pages, they include reference and transactional.
A reference landing page will present information that is relevant to the visitor, these will usually display content such as text, images, links or other elements such as videos. This is used as a “tease” to get the user interested in what you are selling!
A transactional landing page is developed to persuade the visitor to complete a transaction such as filling out a form with the main goal being; immediate sales.
If you are still really new to something like this, how can you figure out what works and what doesn’t, or what steps you should or shouldn’t be taking for your landing page? One of the coolest things I found recently was a Landing Page Generator which will not only build the perfect landing page for you but it is almost guaranteed to bring you sales and conversions, which we all know is one of the most important aspects of any website! You can easily create a sales page, promote or sell any product, add valuable content, reviews, articles, link and much more. Plus you can do other cool things to “reel” in potential sales such as adding videos, which allows your site to be unique in both content and quality.
These generators really are an amazing feat when you think about how much time it would take a normal person to research how to make their own landing site, plus you get all kinds of tips and tricks with these generators handed to you that would pretty much be near impossible to find on your own. Even if you chose to try to find these tips, you would have to do some really hefty research, and that takes time, time that you may not be willing to waste! All in all, if you want a landing page that will work for you, rather than you having to work for it, these are an absolute godsend! Of course I have utilized these just yet but visit a few websites and forums and see what people are saying about these. They really are quick to set up, easy to configure, inexpensive to buy, and it results in sales which means profits for you. Just think you could just as well be rolling in the dough even a month from now! Check them out the next time you are looking for something like this!
If you are looking to make money online, you already know how important your website is. When you put the money into your website, you know that you are investing in your web enterprise’s future, and you’ll find that with this in mind, you need to build the best landing page that you can.
When you are looking to make money, you know that it all depends on the people who come to your site staying there to see what you have to offer, but at the end of the day, what do you really know about the people who come to check your work out? Chances are, you know very little and that is why you need to think about taking a look to see what the Landing Page Cash Machine has to offer you.
Far too many marketers think that the battle is over when you have people coming to their site. If you find that you are putting lots and lots of money into website traffic, you will expect to see a spike in sales, but have you really looked at your numbers? You might find that although more people are coming, sales aren’t up as much as they should be.
The truth of the matter is that out of the people who come to your site, a whopping 99% of them won’t stay very long and will not give you the sales you need. Indeed, all of these people are just running up your bandwidth costs and your PPC advertising costs; at the end of the day, they are hurting you rather than helping you!
With this grim figure in mind, you’ll find that when you take a look at the Landing Page Cash Machine that you are looking to reverse some of this fortune. Rather than looking at increasing the traffic, the way so many of these programs suggest that you do, this program is one that will encourage you to convert the people that are coming to your website.
You’ll find that this program will help you put them in the right frame of mind to buy and that you CAN get sales from the people who are taking a look. You can keep them from moving on, and you’ll find that when you do this, you’ll be able to take the time and make sure that you are making the most out of your opportunities that you can.
When you use the Landing Page Cash Machine, you’ll find that you are in a great situation to make the most out of the resources that you already have. Rather than paying for a great deal of advertising and suffering for it, you’ll find that you can take advantage of the traffic that is already coming to your site. Take the time to really consider what you are learning when it comes to affiliate marketing and online advertising and make sure that you don’t miss out on this opportunity. This is an important thing for any business to consider, so don’t let it pass you by.
About the Author
Let Landing Page
Review Kings Brian Garvin and Jeff West teach you more about Landing Page Cash Machine
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Demetrios wedding clothes shop?
I live in Illinois and my b / f and I talked about shopping in a ring. The dress you want is to Demetrius, but I read more negative comments about the delay of them in dresses, etc.. So I want to get it quickly and I know you do not have a long-These are things that we have decided now. (But shhh no one knows I'm still waiting for my ring) So, in any other place dressed like that in the region Chicago http://www.demetriosbride.com/us/index.php?page=collection_blue&styleID=2187 http://www.demetriosbride.com/us/index.php?page=collection_blue&styleID=2186 http://www.demetriosbride.com/us/index.php?page=collection_blue&styleID=2190 http://www.demetriosbride.com/us/index.php?page=collection_couture&styleID=2032 http://www.demetriosbride. com / en / index.php? page = 2031 & style = collection_couture Thanks for your help! Sarah
WOW Dress # 1 is absolutely beautiful! In fact, I ordered my dress and veil from them and have not had no problem with my application. I was given an arrival date Estimated for my veil that was in mid-April and arrived today, is not too late: o). I was told that my dress would be the end May, so expect it to be here in early June! Gosh, I'm super excited! I would say if they love their dresses that stick long after just for them! They customer service is awesome! But then again I could not speak on behalf of IL, I live in Seattle, WA. Also, if you think that sending shipping can be a problem, you can still get a rush. Congratulations * EDIT :***** ***** Leslie. I also went to Demetrius girlfriend in Bellevue. I feel you've had a terrible experience with them: o (. Have you (by chance) recalled the name of poor Mrs. dressmaker? While I can not help but changes to please. In addition, if you can recommend someone who can make changes for impressive wedding dresses in Snohomish Co.? I would greatly appreciate your help! Thank you!
Carl Davidson's Landing Page Review -- MilagroWorld.com
First of all, what exactly is a landing page? A landing page is a web page where the online visitor will eventually end up on and sees the products and services that are on sale. Since the birth of Internet marketing, many Internet marketers are familiar with Landing Pages. It used to be that landing pages are kept simple with a small amount of texts and a couple of images. However, as Internet marketing evolves, landing page starts to have different requirements.
For example, modern landing pages usually contain more content. They also affect other aspects of Internet marketing such as quality scores for your pay per click (PPC) campaigns. Sophisticated advertising platforms such as Google Adwords and Yahoo Search Marketing analyzes the landing page and assign it with a quality score.
The quality is affected by several factors. For instance, Adwords recently added the loading time of the landing page as one of the factors affecting quality score. The higher your quality score, the lower the bids. In other words, when you have a high quality score PPC campaign, your ad may appear higher in ranking even though you and your competitor may have the same bids.
Obviously, this has serious implications on the success of your PPC campaigns. If you fail to optimize your landing pages for these advertising platforms, you may be accused of promoting a low quality website and be penalized. Being penalized means you may be required to place much higher minimum bids just to get your ads to show up. This will effectively kill all chances of success for your PPC campaigns. So how should one go about creating a landing page?
Firstly, remember that the primary goal for creating a landing page is to sell your products and services. So your sales copy should be as powerful as possible. The better your landing page converts, the more money your internet business makes. So you want to be sure that your website converts really well before scaling up on your advertising. As a rule of thumb, a conversion rate of 2 to 3 percent is considered decent.
Next, you need to optimize your landing pages so that the advertising platforms find them friendly. Here are some quick optimization tips.
1) Write naturally but be on topic.
PPC engines analyze your content for relevance. The more relevant your landing page is to the keywords that you are bidding on, the lower your bids will be. To make sure that you don’t get penalized unnecessarily for irrelevant content, you just have to write naturally and write on topic. There is no need to stuff the landing page with keywords.
2) Place the keywords in the page title and if possible, in the URL as well.
This will ensure that your page appears relevant to the PPC engines. PPC engines are notorious for being highly sensitive, and they pick up keywords from your page title and Landing Page Url.
If you want to avoid the hassle of optimizing your landing page, you can always use a Landing Page Generator. A landing page generator is a great piece of software that will optimize all your pages for you and save you a tremendous amount of time and money.
About the Author
Feature rich Landing Page Generator available at an affordable price for Affiliate Marketing.
Ppc Landing Page Examples
Is Your Landing Page Reeling Them In?
SEO is important on every page you publish, but there is no doubt that one of the top priorities for your best SEO techniques needs to be your landing page. This baby is the spot your prospects wind up when they find you after clicking on a PPC ad you place. In order to gain the most benefit from your landing page, you need to make sure you are optimizing it with your best SEO tactics.
Take a close look at your landing page and make sure you are hitting the highlights. For example, is your page (or pages) laid out with consistency? Make sure everything flows, including graphics, text and sales options.
Do you have a clear call to action- or better yet several of them? Landing pages are the perfect place to scatter your calls to action throughout the length of the page. Some people like to read a lot of copy and others prefer to just click straight through to the shopping cart, so place several links liberally throughout the page.
How is your pricing set up? Is it clear and concise? Do you have options for international currency? What about credit cards as well as PayPal or other Internet payment options for those who don’t have a credit card? Do you have payment plans or just a single pay option?
Test the various components on your landing page. Things like color, font, text size and graphics placement can make a huge difference in the effectiveness of your page. While it helps to keep things interesting, don’t go hog wild with crazy font colors or sizes, lots of banners or other frantic graphics. You don’t want to confuse or annoy your customer. Keep things easy to read, easy to follow and easy to click on through to the transaction page. Vary things up occasionally and test your results to see what works best for your target market.
Make sure your company contact information is easily available on your landing page. This is your opportunity to prove yourself credible- so show people how they can reach you with any questions they might have.
Your landing page is a place to build your customer’s confidence in you and your products. It is the step before the actual transaction takes place- and it usually provides you with the key opportunity to capture your prospects email address so you can add him to your list for future sales messages.
While the landing page is filled with information, you need to be careful to avoid overwhelm. If there is too much going on the page, your prospect will quickly click away and move on to calmer pastures.
As with all things Internet, content is king on your landing page. What you say and how you say it is important! Give your customers a reason to buy from you and to buy now. Leave no room for argument, but do so by selling with integrity, facts and persuasion rather than hype, high pressure and hard sell tactics. Tell your story; tell it well and your landing page will be a success. Keep things clean, clear and concise and your optimization techniques will make your landing page an indispensable part of your sales funnel.
About the Author
is a freelance writer providing articles for Trace Media – a New York seo company specializing in getting websites up, and making sure they perform to their full potential.
Search engine optimization (SEO) is a group of methodologies aimed at improving the visibility of a website in search engine register. Search Engine Optimization (SEO) involves the precise optimization of your web site to successfully and dependably boost the web site visibility in the main search engines such as Google, Yahoo, Alta-Vista, Bing and many others. The higher a Web site ranks in the results of a web search, the greater the possibility that that site will be visited by a web site user searching for goods, services or information connecting to your site. The higher a Web site ranks in the results of a search, the greater the probability that that site will be visited by a user. • Meta Tags • Navigational links • Rich Content Meta Tags: Meta Tags are important for your website’s overall visibility. Several search engines interpreat them from your site when you present it to them .Foremost meta tags that you can use: Meta Title The just resource type that is currently in make use of is “document” This is the only tag that you need to position in for your indexing purposes. Meta Description Depending on the search engine, this will be displayed down with the title of your page in an index. “content” can be a word, sentence or even paragraph to depict your page but it needs to be keyword rich. Keep this logically short, concise and to the point. Meta Keyword Wish whatever keywords you think are appropriate, separated by commas. After content, keywords are crucial. Navigational links: Place these at the right or at the bottom, but not on the left, of the page. When the search engines “interpreat” your site, they convert from the top left to the bottom right. Search engines put an importance on the first 100 words or text on the site. You do not crave these words to be navigational links or Javascript. In a ideal world, you require to have your heading tags with your keywords in the beginning of your page. This being held, placing your links/JavaScript on the right or bottom of your page ensures the search engine spiders get to the text first and for this reason hopefully the keywords as well, thus giving more weight to what’s significant on your page. Rich Content: I’ll say it again; Content is King. The more content you have, and the better the content is; on your site the more expected someone is to locate what they’re looking for when they get there. Keep your site very content rich. Have a grouping of pages and hencde a batch of of use information.Update the site even twice a day if you have the time. Most central; updating your site does not mean that you copy paste content from other sites onto your site.That will only ram your rankings further down. Don’t have any replica content! Copied content is just simply BAD content. At the same time ,don’t spam compound content across the alike website. When a search engine views or reviews a website, which they do regularly, at least every few months, it looks for precise characteristics located in the content of website Landing Pages.
About the Author
Brendan is an expert of SEO and internet marketingand is based on Australia. If you want to have more of his SEO and internet marketing tips visit Brendan’s site at http://myseoknowhow.com/
Landing Page Guidelines
The Importance of Page Optimization
How a search engine finds a web page is determined by what the page offers as well as how the content and features are structured. This is why it is so important to understand page optimization to increase the accessibility of the product or service being offered.
There are certain guidelines to page optimization, but there are no hard and fast rules. The variety of ways in which an online search looks for information is matched only by the reasons why people use the internet to find what they are looking for.
Anyone who has surfed the internet using a search engine knows that although entering a specific brand name or word phrase can find the relevant links they need in their search, it can also lead them on a wild goose chase of totally useless websites and web pages. Whether the online researcher has a specific product in mind or is just doing a random category search, the satisfaction of finding what they are looking for when they click on a page link right away cannot be emphasized enough.
This is where page optimization plays such a key role in guaranteeing the visitor a productive search, as well as increasing the potential success of the host. The experience should be profitable for both, even if a sale doesn’t happen on the first visit. If the visitor finds something on the page that helps them make a decision, it is almost a certainty that they will at least register on the site and probably will come back for another look before they make a final decision.
The key to page optimization, as with any online advertising campaign, is trying more than one approach to entice the search engine to link the shopper through to the advertiser’s home page or other designated landing page. This is of course done through keyword optimizing, either in the name of the company or the product itself or in the description and other information found in the text content of the page.
Trying a variety of keyword combinations will only increase the odds of finding the ones that attract the most hits on the page. Not only that, but this actually increases the value of the advertiser’s dollar since it gives them a higher ranking in the search engine provider’s system, which will only increase their exposure on the internet.
Altering the structure of the page itself is also a good idea. A company brand name can be the banner at the top of the page, but a specific product or service can also be the first thing that the visitor to the page sees. Trying different ways to present information on a web page will likely uncover innovative techniques for getting that all-important click-through to the desired destination.
Today’s advertisers need to be flexible and innovative if they want to stay competitive. With so many search options and link networks available to the online shopper, having the most links on the search results pages only makes sense, and page optimization is a sure way to be seen on the world wide web.
Landing Page Optimization is the newest and most talked about strategies of internet marketing. It’s the first step of the so-called “post click marketing”. The design of your landing page can make or break your website’s conversion rate. An effective design helps the marketers to improve their sales and traffic and on the other hand a poor landing page concept can slow you sales. For business.
“Squeeze Page(s)” are a single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks. Quality Squeeze Pages use success stories that the prospect would relate to when making a buying decision. They also use things like color psychology, catchy sales copy and keyword rich text placed with SEO (search engine optimization) in mind. Some advanced marketers even use audio and video on their squeeze page. – source, Wikipedia
To design a landing page, some tips can assure you better leads and higher return on investment (ROI). Some tips::
Powerful Homepage Message
The message on your homepage should be specific and audience targeted. It should predetermine your services or addresses specific products for the potential customer. The content on the page must be precise and concise to attract the visitor’s attention.
Focus on Clarity
Nowadays, people are searching on the internet for custom website design or products and services. So, it is important that your homepage must clearly identify your products, competitive benefits, supportive message and have an user friendly interface. Animation, video, interactive widgets, and graphics must be used in the page to illustrate the services and products. Importantly, homepage should not be stuffed.
Flash and Interactive 3.0 Technologies improve customer experience
Flash animation, content, images, banners, slide bars, tabs, etc. are considered as important parts of a homepage. To illustrate company’s competitive benefits, these attractive tools are very helpful for instance, some people are visually oriented. For them, interactive features convey and emphasize the message. This is the essence of “Interactive Web 2.0/3.0″. This feature allows the site to use minimum space to get across important content. However, the closest to pure html programming will assure that more people can interact with your website. A rich Javascript website may interrupt interaction with as mucgh as 10% of the audience.
Homepage should be easy to navigate
The website must be backed with easy-to-navigate options and buttons. A service-based website must make sure that buttons on navigation communicates the next page content clearly; always meet your visitors’expectation As per Forrester’s “Web Site Review Scorecard” navigation should assure categories and sub categories must be mutually exclusive. The main categories can easily expose subcategories. If you sell more than one service for instance, then you should enable a pull-down menu with showing options for customers.
Stay focused: Importantly, don’t make the mistake of offering too many products or services on a single landing page. It is necessary that landing page should stay focused on a single product or message.
For a successful landing page design, basic components are required such as extensive research, attractive design, powerful message and focus on clarity.
Seach engine optimisation (SEO) is the art of improving a website’s search engine ranking. I say art because it is not an exact science. Afterall search engine optimisation practioner’s can only research and experiment to find out what works best in SEO. Content is king in SEO. A inbound link building strategy is also vitally important in achieving stable results.
The landing page is the page on a website that a searcher arrives at when they clickthrough. There is certain criteria that a webpage must adhere to in order to engage the searcher. These include rapid loading times and contemporary design. The biggest mistake that ameteur SEO companies make is to optimise the website for search engines but neglect the landing pages. The most important aspect of a landing page is a call to action.
Think about what your ideal result should be from a website visit and make every attempt to facilitate this. If the website is for information then give reason for the visitor to return. Are you publishing new content tomorrow, the day after or next week? Inform them. Maybe you want the visitor to phone you? If so, have your phone number in clear view.
Do you produce a newsletter? Place your opt in where visitors are likely to see it. Website visitors scan content rather than taking time to read it. If they find nothing or interest then they leave. You must engage the user and provide clear navigation.
Optimising a website for search engine is of little use if the landing pages do not engage the visitor. If the website is optimised for targeted keyphrases then you are likely to get clickthroughs but if your landing pages are poor then visitors are likely to click off your site which, in turn, has an adverse affect on SEO because duration on site and number of pages viewed also has a bearing on search engine rankings.
So whether you have time to learn search engine optimisation yourself or you hire an SEO expert you should make sure that your landing pages engage the visitor and have a call to action or opt in. If you are hiring an SEO company and you know that your landing page is not up to scratch then see if they advise you to change it. If they don’t then walk away and choose another SEO company.
What is lost if miles is substituted for lands or cheap for frugal?
There is no Frigate like a book
to take us lands away
Nor any Courses like a page
of prancing poetry
this traverse may the poorest take
Without oppress of Toll–
How frugal is the Chariot
That bears the Human soul
Miles for lands: much less of a psychological and probably physical distance is implied
cheap for frugal: messes up the rhythm and has something of a negative connotation that frugal doesn’t
How To Get Affiliate Links To Work When Advertising on Facebook
Use my IFrame strategy to not only separate yourself from the competition but use your direct affiliate link when advertisig on Facebook. The quicker you add this IFrame technique the sooner you will see an immediate increase in your visitors purchasing or opting-in.
As soon as I applied IFrames to my website I could see a dramatic increase the conversions for opt-ins and sales!
For any of you who are familiar with IFrames, this isn’t anything crazy BUT I can almost guarantee you’ve never seen IFrames used this way before. Take a minute and learn what 99% of people who are advertising on Facebook don’t know.
So what’s an IFrame and why should I use one?
Here’s my best attempt to go over this IFrame technique, since I’m an advertiser not a coder.
Definition: An IFrame (Inline Frame) is an HTML element that allows you to embedded (insert) content from another website inside your webpage’s.
Quick Example: When you see Google Maps within a website you are actually looking at an IFrame.
So all of this sounds great but how do you use an IFrame and how can it create higher conversions in turn making more money? Here are a few reasons of why not only does it boost conversions but allows you use a loophole in paid advertising on FaceBook.
Benefits: 1. No re-directing, the website loads within your webpage 2. Takes away the need to buy a domain name to mask your affiliate url 3. No nasty affiliate url 4. There are no “Pop-Ups” to be blocked 5. No additional steps, they land where you want them 6. No need for banner ads since the website will be what’s shown with full functionality to opt-in or purchase!
FaceBook Loophole Strategy: If you have ever done advertising on FaceBook you will know they don’t allow direct links to an affiliate website from your ad. Well, this is a loop hole that gets you around that!
1. Choose the page you will add your IFrame code to 2. Take that deep link from your webpage and use that as your destination url for your advertisement. 3. Submit that to Facebook. 4. As soon as the ad is approved, enter the IFrame code with your affiliate link into your webpage 5. (optional) Customize IFrame code to your liking.
The best thing about this technique is that there is no additional action your visitor needs to accomplish to see the affiliate product your advertising. Again the best thing is there is no affiliate link shown, it looks good and converts even better!
About the Author
There are many quick and simple changes you can make using IFrame css code to give your webpage a unique look. Here’s the link for the exact strategy that James Love uses to explode his conversions and increase profits when advertising on Facebook.
Facebook Landing Pages Examples
The Online Business Opportunity Needs Facebook For Brand Building
Why this study can be very important for your online business opportunity? It compared the traffic from social sites like Twitter, Digg, Facebook, Google, Yahoo and Bing. The main interest group were the loyal readers, i.e. people, who went back to the site four or more times.
As you know, the communication effectiveness comes partly from the repetition. Actually the order of the social sites according to the factor, how they can bring loyal visitors was: Facebook, Digg, Yahoo, Google, Bing and Twitter.
Of course many things matter in this study, especially the content. This result is quite surprising, because the writer of this article gets mots of the social media traffic from Digg, Google and StumpleUpon.
But as said above, it matters what we publish about our online business opportunity. When an online business opportunity entrepreneur follows his Facebook pages, he will see new posts made from Facebook pages he is subscribed to. So the Facebook page can bring lots of traffic, but it is a must to make that page known among writers and readers.
One trick is to install a button on your site, which is a link to Facebook page. For an online business opportunity owner Facebook offers another great service, a share button. This enables the visitor to share your content to others.
The analytics service can give you stats, how this works and how your content will do in the Facebook community. This is important thinking the brand building ability.
For an online business opportunity marketer the traffic is of course important, but the more important thing is how the Facebook contents can build a brand loyalty and the positive recognition of the brand, which has a great effect to the conversion power of the Landing Page.
The brands, whic took part of one study had clear objectives about what they waited for from the Facebook campaigns. Number one was to create brand awareness from the big fan base, number two was to incentivize the readers to engage the brand regularly and number three was to convert the new customers and to increase the sales.
Do you use these for your online business opportunity? It is easy to follow how Facebook users are reacting. How many new page views your online business opportunity page gets, how many of these page viewers come back and how many times they do that.
If you think to use Facebook more effectively for your own online business opportunity, you can find good examples from the Facebook.
However, it seems that the most successful campaigns can activate the readers and visitors step by step by offering new benefits to them and by creating new interesting small things to participate.
You can do the same, here the imagination sets the limits. These studies show us, that Facebook page must urge the reader to act. Only actions bring the interest and lift the page above others. The brand loyalty also requires activity and creative campaigns, which build the repetition to the brand.
This increases the awareness and people will remember your online business opportunity for years.
A Simple Way to Increase Your Landing Page Conversion Rate by Up to 55%
Many online marketers seem to care only about one thing: Getting as much traffic as possible to their web sites, sales pages and Landing Pages. However, traffic is only one part of the equation. The other part is to convert that traffic into sales, leads, and signups.
Would you prefer having a landing page that gets 10000 visitors a day, but that converts only into one single sale or would you rather have a webpage that only gets 100 visitors a day, but that generates 10 sales? I guess the answer is simple.
Whenever you spend time or money to generate traffic, you should be aware that traffic is pretty much useless unless it converts. 10000 visitors a day that leave your website after 2 seconds without doing anything surely won’t make you rich.
In other words, to win in this game you also have to learn how to grab the attention of your visitors, how to keep their interest and how to make them take the desired action. There are probably hundreds of tips, tricks and strategies that allow you to increase your site conversion.
One of the most effective techniques to do this is to put a short video on your landing page. I experienced increases of my Landing Page Conversion Rates between 15% and 55% simple by replacing most of the text on my landing page with a short video.
Putting a short video on your landing page creates immediate trust, because it shows your visitors that they are actually dealing with a real person and that’s a very important step towards getting a signup or making a sale.
Here are some tips to make your video landing page as effective as possible:
* Keep the video relatively short. 3-5 minutes should be enough for a simple landing page that asks for a signup.
* Structure your landing page the following way: You can use a page header with your branding at the very top of the page, but that’s not absolutely necessary. The next element should be a benefits laden headline. Directly underneath you should display your video. Below your video, I suggest you put a bullet list describing the biggest benefits of your offering and next to this list should be your signup form.
* In the video, you can quickly introduce yourself, but don’t forget that this is all about your visitors, so don’t talk too much about yourself.
* Let’s be honest here: The ultimate goal of your Landing Page Video is to get a signup, to make a sale, to get a click… so you need to push some emotional buttons to turn that visitor into a customer. In other words, talk benefits!
* Your customer is interested only in one thing: WIIFM – What’s In It For ME? Tell your customer what he/she will get. Let them know how you can help solve their problems, ease their pain, make more money, save time…
* Last but not least, tell them what’s the next step, tell them to take action. Tell them to put their name and email address in the box below to immediately download your amazing report, ebook… or whatever.
As I already mentioned, there are tons of possibilities to increase landing page conversion rates. However, from all the techniques and strategies I tried, I found that adding a short video at the top of a landing page is by far the most effective one.
Give it a try and you will see what a huge difference this will make.
About the Author
Fully automate the setup of your Google AdWords campaigns and save hours of tiring and boring work tasks. To get instant free access to my PPC Campaign Builder Tool, visit: Free AdWords PPC-Tool
There are three major ways in which you can create your landing page conversion rate. All landing pages created by professionals usually include these three elements at a few others….
And here you are, spending precious dollars in persuading potential customers to come to your website and over time you discover to your horror that the traffic is not converting into inquiries.
I have had numerous conversations with clients who invariably had the same story to narrate. …”I have spent thousand of dollars over the last few months… and the end result.. No inquiries, No sales. This Google Adwords is not working for me….”
The problem is not with Google Adwords, rather, the problem is with your methodology. Specifically, the fact that your campaign is being routed to either the Home Page of your website or one of the ‘product-specific’ pages, which is more of an ‘information provider’ and not a ‘hard-sell’ document.
Fundamental to the development of any PPC campaign is developing a focused and persuasive landing page. Why? Because if the users are not able to quickly connect with your product/service offering and more importantly, are not ‘sold’ on the value offering, they will just click out of your site and may never return again.
Remember, you are paying for every click. So I have put down some of the most important factors that have to be taken into consideration, while developing a landing page.
Focused Headline – Have a clear and direct headline which serves as a point of reference for the keyword/ad copy that drove the click.
Value Proposition Upfront – Ensure that the visitor is able to easily grasp the value proposition, without having to scroll down the page
No-Frills Message – Write to deliver a clear, persuasive message, not to showcase your creativity or ability to turn a clever phrase
Personalize – Always write in second person – You and Your
Keep it Crisp – Avoid long, verbose copy. Keep it short and crisp.
Call to Action- Have prominent ‘call to action’ buttons with a persuasive message directly above the button
Remove Navigation – Yes, don’t let them meander through the site. Keep them there on that page and get them to click on that all important ‘call to action’ button.
Clientele, Case- Studies, Testimonials – Will always act as the vital reassurance factor
Value Whitespace – Do not succumb to the impulse to cram the page with information. Ensure that the page layout is simple and is easy on the eye.
I am sharing my experience gained over the development of numerous landing pages in the hope that you can benefit from our experience and make every click count.
About the Author
S.R.CHANDRASHEKAR
Director
Himshilp: Internet Marketing Consultants / Rainmaker Interactive Pvt. Ltd.
www.himshilp.com
Hi I am a Director at Rainmaker Interactive Pvt. Ltd, a top SEO company in India. Please do visit us at www.himshilp.com for professional SEO services, Google Adwords and other Internet marketing services. We provide web promotion services, Internet marketing services, SEM & SEO Services from India, to clients across the globe.
Optimizing Landing Pages — Tim Ash’s Tips and… Footwork
Have you added people and really made a 360 connection?
that’s why it’s called a 360 page because when you add friends from others pages it shows how they are connected to you and if the connections continue it should make a full circle (360), yes, or am I like totally mistaken and in Lala land?
I thought 360 was really stupid, but I opened one so I could post a picture on here, instead of an avatar. It turned out I met some really awesome people! As for your question, I think you would have to have a lot of friends to make a full circle. But, everyone is connected somehow, so eventually you have to get back to the beginning. You can only acheive this if all people involved have at least 2 friends. (You and someone else, to keep the link going, can’t have any repeats either) Good question!
Landing Page Mistakes
Mistakes in PPC Landing Pages to be Avoided for Better Conversion-ii
In the first part of this article we have discussed some of the common mistakes that you have to avoid in PPC landing page for better conversion. The previous part has covered some important points such as, avoid cluttering in the landing page, avoid multiple calls to action, avoid irrelevant text, avoid irrelevant popups and banners and as such. In continuation of that there are some other common mistakes that you should avoid in the landing page.
Mistakes In PPC Landing Pages To Be Avoided
Landing page is the page where visitors are drawn by clicking an Internet advertisement. Many people makes some common mistakes in their landing pages, which has to be avoided for obtaining better conversion rate. The following are some of them:
• Lengthy buying procedure – You shouldn’t make the buying process difficult for the visitors by making them to go through many steps to purchase the item. It makes your visitors irritated and may result in abandoning their purchase.
• Too wide page layout ¬– Some visitors may find it difficult to read when the content is broader than their eye span. You have to make it easy for the visitors in reading the content within less time.
• Typos in the content – Avoid spelling mistakes in the content of your landing page. Typos in the content may reduce the credibility of your website. They may associate with low quality and it conveys incompetence to your website.
• Loading landing pages – While creating a landing page for your PPC campaign, always attempt to do it in such a way that it would be loaded quickly even on low speed Internet connection. A slow loading page irritates the prospective customers and could likely lead the client to abandon the website.
• Unclear conversion path – Your visitors may not read or buy if the navigation options of your landing page are too distracting. Actively focus on eliminating distractions, i.e. pages that are not on the conversion path. Keep the conversion path simple and easy to follow.
The above information outlines some of the common mistakes in creating landing pages. Ensure that you have thought through these points in order to reach your conversion goal targets.
About the Author
Marvist is an Professionally managed Internet advertising agency providing Affordable SEO, ppc management and web analytic services to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and since then is providing clients seo and ppc services. Marvist is rapidly growing and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.
Ive discovered a whole labrynth of cryptic message blogs, all linked there are?
thousands of pages of these coded blogs and they mention things like home land security and terrorism issues of international importance. I have an Idea on part way how to cack them, like im putting the key together but im stuck. Its definately serious stuff , I just found it by mistake when I typed a search wrongly and I opened up a whole pandoras box of coded blogs. I think from what I can see from thetextas its the good guys communicating, not the bad guys , What would you do.
I’d assume they were full of junk designed to gain Google PageRank and make money through advertising (then I’d either ignore them, or mention them to the advertisers).
Dental Website Design: What is Best for My Practice?
There are as many ways to design dental websites, as there are ways to create and build dental practices. When designing your dental facility, you need to take many things into consideration: funds available, your technical needs, the image you want to project, the number of patients you want to be able to treat, remodeling or new construction, etc.
Dental website design also requires that you consider many elements and deal with them as prudently as a building project if you want the results you expect.
Some dentists just want to have a basic presence online; other dentists want to challenge or overtake the competition. When they consider the artistic design they want to see in their dental Internet site, some are not too worried about it and others demand nothing less than award winning beauty and class.
Which type of dental website is the best form of dental marketing? Which dentists need exceptional website design? Who should pay more for their dental website? When should design take precedence over content? Is a Flash animation Internet site better than a SEO (search engine optimization) content rich website?
Let’s look at each type of web site design so you can make a more informed decision. There are at least 6 categories of dental website design and price ranges you might find in an Internet search:
1) Business Card Dental Websites : price range is $0 to $500*
2) Informational Internet Dental Sites: $500 to $2,500*
3) Image Builder Dental Websites: $2,000-$5,000*
4) Comprehensive Dental Internet Sites: $5,000 to $10,000*
5) Leadership Dental Web sites: $5,000 to $15,000*
6) Search Engine Optimized or SEO Dental Internet sites: $3,000 to $20,000*
For each design style, answers to these specific questions will be provided:
• What kind of dental website is this?
• Who needs a dental web site like this?
• What can it do?
• How is cost determined?
• What should you pay?
*These are just close proximity costs for all dental Internet marketing firms and depend on the website design qualifications discussed in this dental marketing article. Your brother’s friend’s cousin’s neighbor might be able to design a dental website for less.
1) Business Card Dental Websites: $0 to $500:
What kind of dental website is this?
There is very little design (usually) involved in this site. Often it is one page, the dental logo (if the dentist has one) and some mention of services with address, phone and email. The navigation and header bar might match the color of the dental logo, but artistic cohesiveness is minimal.
Who needs a dental web site like this?
This type of website is for dentists who know people are looking for them online, but are not very interested in growing their business or aren’t concerned about being found in general search engine searches (Google, MSN, or Yahoo). It can also be a good plan for the dentist that wants something now – they have printed up marketing materials with their dental web site address and are just not ready to do more. If you are just starting out – want to be online like everyone else – but are not ready to develop your “complete” dental image – this could be your destination. Cosmetic dentists focused on bringing in more cosmetic dentistry patients or increasing their large restorative smile makeovers clientele would not benefit from this type of site in most markets. The competition in cosmetic dentistry requires more than one or two pages of “evidence of value”. Family dentists who also want to do a few cosmetic cases each month would only want to use this as a short-term strategy.
What can it do?
It can provide a bridge to that day when the dentist is ready to more. For those who are looking for a basic presence for the long run, it will provide a base to direct their marketing and a way to hook up to various dental Internet directory services such as FindADentist.com or SuperPages.com so prospective dental patients can get more than an address and phone number.
How is cost determined?
The zero dollar cost can come from you creating the site yourself, a relative “who knows design”, or various “free” web site design sites. These “free” companies usually require some type of monthly “hosting” fee. The larger amount comes from a more sophisticated design and someone who will take more care in your design needs. The higher cost design means you hopefully get more than someone cramming your photo and dental logo into HTML code.
What should you pay?
If you’re a dentist in a small market or rural area or are not in need of tons of dental patients today, you might want to test out some of the lower cost options like your telephone or yellow pages company Internet directory. Dentists who want to do more soon or are in a highly competitive market should not create a “cheap” look that might damage their image for the long-term. Even if it’s a small, business-card-sized dental website, you might want to find a designer that knows how to create an effective transition image website. While I believe very few should go this way – if you want to be successful – there are good ways and bad ways to go about it. Choosing the platform for your dental Internet site can be thought of in terms of building a dental practice next to a Black and Decker outlet store versus a Day Spa. Which will reflect better on your dental brand?
2) Informational Dental Internet Sites: $500 to $2,500
What kind of dental website is this?
This type of design brings more “evidence of value” to the fore. There is some artistic and branding cohesiveness involved in this type of dental Internet site design. However, mostly it is about providing information on the dentist, the dental practice and its dental services. There are usually a few more photos than a biz card site and you might have some custom “artistic choices”. This type of dental website is often pleasant to look at, just not beautiful or breathtaking. It might be 3 to 15 pages in size (or bigger) depending on what route you take. The design is mostly a navigation bar on the left and header bar on top and text/photos to the right. Your dental logo colors might be part of the design if it’s not a “restricted” stock Internet site.
Who needs a dental web site like this?
This type of Internet site better serves dentists who want to provide a context for the value of their dental services beyond the “grocery list” of services group. A cosmetic dentist needs to explain why the dental consumer should want this type of service and why they are the right choice for cosmetic dentistry. Family dentists and orthodontists need to create a story to prove the value of their services too: if there are ten competitors in the community, you don’t want to be the last choice. An informational site works good as a “starter site” especially if you just want to test the waters. If you are in a highly competitive retail market or segment of the dental arena like extreme makeovers, than this design probably won’t give you the boost you want. Posting all your smile makeovers (before and after photos) will help: but informational design, which might include some blended branding elements, does not usually have the Wow factor many extreme makeover type candidates will expect.
What can it do?
This dental web site design will “tell” people you know what you are doing. It might not be a design that Wows, but it can provide information that is very helpful in the decision making process: before and after photos, testimonials, and an explanation of what cosmetic dentistry, orthodontics, or other services can do for their lives, and the dentist’s expertise, etc. Whereas a business card Internet site will verify that you exist, an informational dental website will actually start creating more patients.
How is cost determined?
This kind of website design takes more thought, more planning, copywriting and much more programming than a one or two page business card site. Should you have 15 links on your home page that link to every page that can overwhelm the visitor or 5 links that narrow down their navigation choices to better define your brand? Which should be more prominently featured: the dental practice’s look and feel, the dentist or that you are a Sedation dentist? These decisions can slow the process (and make for a better product) but this requires some amount of time, which is money. Usually you will get a page limit (5 or 10 page website), and then a per web page charge. Some web design firms charge upfront for copywriting or it is extra. You might get a per photo limit. All these factors control the price and as you can probably tell, the price can keep going up.
What should you pay?
Some dentists are not very interested in design artistry or advancing their “visual brand”, but want their ideas and the value of their services and dental expertise to be explained effectively: those dentists will benefit from this type of website design structure. A web site design firm that does all kinds of sites and has thousands of clients might do it for less than a grand, but a dental marketing firm can add the type of insight that puts your site in a league all by itself. It all depends on your perspective of value: something you probably discuss with your patients everyday. While you could develop a dental website like this on your own or with a “bulk” web design group (for “near zero” dollars), it is not as easy as it seems to create an effective dental Internet site. When you are ready to take the leap, make sure you know what you’re getting. Going too shallow on price can mean you go without some specialization you really need: like the contractor that has never built a dental practice and forgets to put plumbing in the operatory.
3) Image Builder Dental Web sites: $2,000-$5000
What kind of dental website is this?
This type of website design provides a level of image, brand and identity development that many dentists believe is necessary to encourage people to accept comprehensive dental treatment and/or a cosmetic smile makeover. Since the consumer makes choices based on many stimuli, it is important to try and cover all the bases. You can tell them till you are blue in the face about the effects of bad hygiene on your informational web site, but often it is a visual stimulus that gets them to stop and consider your plea. Creating a dental Internet site that incorporates an above average visual theme (best when designed with your dental logo as a theme element) encourages the visually inspired consumer to take another look at your evidence and read more thoroughly about your value.
Who needs a dental web site like this?
About one in 10 dentists would need to move to this level. If you want to standout from the crowd, this web site design style offers the capability to do it. A good informational site is like a very functional dental practice that offers nice but basic amenities with efficient service. A good image dental website is a facility where fresh flowers greet you at the front desk and a coral aquarium comforts you in the reception area. Dental patients who have only been to the “functional one” will think it is just what a dental practice (or website) should be. But if they are ever exposed to the comforting practice (or image web site) it will be difficult to make them believers in “functional” again. If you believe there is no competition for patients in your area, you probably don’t need an image website. However, if you want to capture the dental consumer who wants a higher level of care, then an image dental website can make the difference for many people. Remember you may not be visually inspired, but many of your target dental patients will be.
What can it do?
This type of dental website design provides many consumers with a positive and powerful link to your personality (or the personality of your practice) that words and even pictures (before and after photos, beautiful models or photos of your dental office) cannot. Imagine a beautiful dental practice with a national expert dentist, and a superior dental team, all the latest technology and every spa amenity built five miles down a scenic yet dusty, dirt road. While you got the land cheap and the county promises they will pave it in the near future, visitors will be infrequent. There are many dental Internet sites built like this: without a dental brand that has been paved properly. You could be the top website on the top five search engines and never get someone to go deeper than your home page. In many sites there might be a blob of text here or a photo there, but nothing guiding their visual journey. A good image website will bring in dental patients that want exactly what you’re offering: nothing more, nothing less. It depicts your level of customer service, smile design, and comfort. It encourages “dental patients” to become “smile enthusiasts”.
How is cost determined?
When creating a website like this, designers and writers want to know a lot about you. They want to understand where the design should go and not go. Should a photo of a beautiful model be employed within the design? What design elements of your dental logo can be accented or enhanced to create a seamless web design? Do you have a lot of before and after photos or is there some aspect of your expertise that can be highlighted (smile makeovers, neuromuscular dentistry, dental implants, etc.)? There is more artistic work required. An informational or starter website has a navigational bar on the left and a header bar on the top. An image site creates a seamless design from top to bottom and from side to side. Bluntly, there is more for you to critique so the designer needs to do more careful work and research so the final design is completed in a respectable amount of time. Throwing things at the wall and seeing what sticks is not a good plan.
What should you pay?
No one should pay more than is necessary, but it mostly comes down to what kind of “image” design you like and who can produce it. It might be the guy down the street, it could be a big corporate website design group and for many dentists it is a firm specializing in dental marketing that knows what patients want. Should you pay more for a Van Gogh or for a Picasso? If you want to be the TOP dental Internet site in the state, you pay more than the dentist who just wants to feel good when he looks at his website and wants his new patients to feel good when they see it.
4) Comprehensive Dental Internet Websites: $5,000 to $10,000
What kind of dental website is this?
This Web site is basically a larger version of an informational or an image website. It just holds more information and has more visuals (photos, etc.) than its cousins. It has anywhere from 20 to 100 or more pages and probably is written by a dental copywriter. It might have Flash animation to spice up its look and boost the value of some of its information presentations.
Who needs a dental web site like this?
About 1 in 50 dentists could utilize a dental Internet site like this. Dentists with a large library of before and after smile makeover photos, an extensive history of dental CE, teaching, speaking or lecturing, and/or a good background noted in several dental public relations efforts can best use this type of site. No one is going to read or look at everything presented on a site like this, but it provides enough evidence to prove any expertise claims you might be promoting. You pick the “real” dental expert: 1) “Hi, I am really, really, really good at what I do: now look at my 5 page website. 2) “Hello, I have learned from the best, but you should review my qualifications first: take a look at my comprehensive website filled with all kinds of proof.”
What can it do?
This dental website design level will encourage, enlighten, inspire, transform, and cajole. Encourage belief in your values. Enlighten consumers about what is possible now. Inspire them to take action to make their lives better. Transform them from dental insurance reliant to cosmetic dentistry aware. Finally: Cajole them to call you ASAP.
How is cost determined?
Dental websites like this are not very common. The big website behemoths are really not ready to create this site for you: cookie cutter is much more profitable for them. This is really where custom work starts. Even doing an image website can be “stock” because it is a home page and a few other pages. Many design websites that seem to promote custom design are just changing colors, photos, reversing design elements, etc. and are not actually starting from scratch. However, once you get to this level – over 15 or 20 pages, the dental web designer needs to be intimately involved with your concept. You don’t want someone else’s design for this type of site. You also don’t want 50 links on your home page to every page on your site – unless you want to confuse visitors about what your dental brand is. You determine what the five or so most important parts of your brand are and then everything else branches off from there. Think of comprehensive dental website development process as you would creating a new dental practice. What would happen if you asked the contractor who put in your foundation to furnish your office? Even I could furnish a dental office! But some things that “we all can do” should be left to someone who has the actual talent and experience. Of course, if you want me to furnish your dental office, my cousin loves to go to garage sales and I’m sure he could find you something NICE.
What should you pay?
I figure this type of dental website should generate “at least” enough to pay for itself in the first six months to a year. Therefore, I would not pay more than what you make off of one good smile makeover case or three or four 6 or 8-unit cases. This is for the initial Internet site design phase not additional updates or maintenance. Family dentists, Pediatric dentists, orthodontists and other specialists (if a web site like this needed in their market) the cost should reflect the value of 3 new patients every month to one every other month: depending on your per patient profits. Also figure the website will have a shelf life of 5 years: give or take one year, depending on how competitive your retail area is. Of course, many dentists will not be satisfied with these results, but this gives you a basis for making some ROI decisions. Depending on your retail area some Internet dental marketing will be required to encourage better ROI site activity.
5) Leadership Dental Web Sites: $7,500 to $15,000
What kind of dental website is this?
This Leadership website has many amenities besides a news page to announce the latest happenings at the dental practice and a complete image blend. It can have a Flash animation dental logo presentation, Flash smile shows, a large before and after smile makeover library, public relations elements and features, educational presentations (Flash), lecture schedule, etc. It might be a Flash website with links to HTML pages. The size is usually over 25 pages – especially if it is not a Flash site. It should be a dental website design award winner.
Who needs a dental web site like this?
About 1 in 200 dentists or fewer require this level of web site design. You don’t have to be a lecturing dentist or a celebrity dentist to go this route. It might be that your retail market is very competitive and you want to stand out from the crowd. You might be producing the income you want, but see the need to head off the competition. The market can change quickly and many dentists recognize today’s method might not be tomorrow’s success. If you are not too concerned about being first on the search engines and just want to Wow and inform, than a website designed completely in Flash animation could be advantageous in developing a leadership position.
What can it do?
This dental Internet site design can enhance every element of your dental brand so you gain and/or hold a high level marketing position. It should create a different level of patient: more informed and more excited about the value of restorative, esthetic or cosmetic dentistry.
How is cost determined?
Much of the cost of this dental website design is determined by time (the size and complexity) and the custom elements you want. There are stock Flash designs and “half-custom” designs, which are on the low end of the spectrum. Then there are from scratch custom dental marketing elements that will be on the higher end. If you write it yourself, you will save money on dental copywriting.
What should you pay?
It really depends on how much time you want to put into it. If you want great custom design with very good copywriting, employ a firm that specializes in dental marketing design and writing. If you want your site to kind of look like someone else’s and read like it too than a “half custom” firm will do just fine. However, sometimes you can get custom work for the same price as “half custom”. Watch out: there some big dental agencies that have so much overhead that they need to charge as much for “not really custom work” as smaller design groups do for custom.
6) Search Engine Optimized or SEO Dental Internet Sites: $3,000 to $20,000
What kind of dental website is this?
This type of website is liked by search engines: Google.com, MSN.com, Yahoo.com, etc. Type in a term like cosmetic dentistry, neuromuscular dentistry or cosmetic dentist or just plain dentist and the state and/or city you live in and you will see why many dentists want this type of website optimization. It is a text rich website: Flash sites need not apply at least most of them. You can make a Flash dental website more friendly to search engines but never as good as a non-Flash site. (A complementary HTML Internet site is one way to increase your Flash site’s exposure to search engines.) However, you can have Flash animation elements and still get great search engine receptivity. It probably should be at least 20 pages and continue to grow and change each quarter if not each month. It should have an updatable page where you can input news regularly about your dental practice. This design can be an image or informational website and can have a lot of images (before and after photos and practice photos). To create a search engine friendly site requires special coding and copywriting enriched with dental SEO friendly terms.
Who needs a dental web site like this?
This really depends on whether you want to be near or on the top of search engine searches. This is a marketing strategy more than a design per se. It is not a one-time deal: it requires constant changes and monitoring of the search engine rules. Because they regularly change their search algorithms you might be on top on day and down or out the next. It works best for those in areas where few sites are optimized. Say you have a cosmetic dental practice in Springfield, Illinois and no other dentist is marketing cosmetic dentistry. Then a site focused on this topic could have a good chance of being ranked number one. However, if you are in Los Angeles, CA, your chances are much lower of getting a high ranking unless you are focused on a narrower concept such as neuromuscular dentistry.
What can it do?
It can increase the number of phone calls and emails especially in the first few weeks of a high ranking such as one, two or three. This lets you know your website is actually working for you. After that it should keep creating leads for you at a good pace until another dentist takes over your spot. Unfortunately, for some areas it might take many tweaks of your dental Internet site design and SEO content before anything occurs. One argument against reliance on search engine optimization is that you don’t really create new converts you are just waiting for the current ones to locate your dental website. Proactive, external dental Internet advertising such as magazines, direct mail or newspaper presents new ideas like smile makeovers to new people. Meaning if you are not willing to do both in some consistent form, you might only have limited success. (SEO is just one-way to get noticed on search engines: search engine advertising is another way: with Google or Overture, which is MSN, Yahoo and others.)
How is cost determined?
The cost of a SEO dental web site design is determined by the number of pages and images you need optimized. There is often an initial fee to do the basic changes along with the per web page charge and an ongoing fee to keep you near or on the top of the search engines you want to be on top of. Once again there are SEO firms that specialize in search engine optimization for all kinds of websites and there are dental marketing firms specializing in dentist web sites who have SEO expertise. Which is best for you? Maybe an analogy using dental practice construction might help: Imagine getting the most productive, highest profile contractor in the state to develop your dental practice versus getting a contractor who has developed five really nice practices in your area to design it. One might have a deeper background in contracting, but which one will be more likely to anticipate all of your needs from a dental perspective?
What should you pay?
If it is an image website design with Flash animation and has many pages, you will be paying on the high end. If you choose an SEO group – not a dental marketer – you might pay more for optimization but less for image design, which they won’t probably do very well. You can get good SEO coding and SEO rich content (copywriting) and keep the page numbers down under 15 and get a less expensive site. However, a smaller Internet site probably would not battle the behemoth dental competitor, but it might work in a smaller and/or less competitive retail community. If you are cranking in 1.5 million dollars per year with one dentist and want to keep that pace in this changing environment – a $20,000 SEO image website probably makes sense. Few doctors will get the number one spot so the cost can vary greatly to get near or on top. Expect to pay more the tougher your dentistry market is and if you really want the top spot. Google.com has a good primer on SEO and pay per click. Here is a place to start: Google SEO reference page.
CONCLUSION: You Need a Dental Website Design that Reflects Your Practice Image
When a dental marketing firm designs dental logos, brochures and presentation folders, they don’t design them to favor the image of a family and pediatric dental practice when the client runs a cosmetic dentistry and spa dental practice. You also need to make sure your website does not stray from your image. Therefore, if you have just purchased an older dental practice and have one year of experience, a leadership web site would be a stretch. Conversely, if you have a dental CV a mile long and/or dozens of before and after smile photos, a business card web site shoots your potential in the foot.
From a cost perspective, never pay more or less than you have the potential to garner from the dental Internet marketing generated. If you’re serving a middle class clientele that will focus mostly on what their dental insurance pays for, a Lexus dental website would not make sense. Then again, dentists who want people to promote their extreme makeover expertise should not drive up in a used Ford Taurus. Of course, you could create a web façade that makes you seem more than you are. But once the patient walks into your dental practice, this façade of a website can cause significant consumer confusion, which means they are a lot less likely to commit to your treatment plan.
Your dental practice image and the web image should correspond to create true brand cohesion to build your dental practice long-term. Patients will recognize inaccuracies. Remember, referrals are still important. For example, if you are in an older dental practice and are not going to build or significantly remodel in the next two or three years, your web site, and the rest of your image, should reflect much of this reality.
There are patients for every type of dental image: from both sides of the fee spectrum. For example, a “low cost looking” dental web site (done well) can attract even high-paying customers because they perceive you as taking care of business first and worrying about your image second. Not “wasting” your money on “frivolous” extras. Of course, another spectrum sees this as cheap and lacking the comforts they require. Therefore, knowing who you really are (and/or want to be) helps you decide which level and type of dental website is best for your practice.
Dental marketing firms are no different. There are about 200,000 dentists in the US and Canada: one in 400 will want and benefit from the services of my dental Internet marketing company over the next 10 years. They will see and believe something positive about me that others do not. If they believe something about me, or my marketing company, after reviewing my website and that turns out not to be “true”, I will not gain a client or the relationship will be very short.
They might be wrong – but my dental marketing website needs to speak correctly to the type of client I want or I gain few clients. That’s because my website is me, and my company, to a large extent. You will need to think of your dental Internet site in the same way.
Finally, when choosing a dental Internet site developer, consider three things:
1) Have a “buyer beware” attitude. “Free” might not be free. No obligation might include some obligations. Etc.
2) Do some cost versus benefit competitor research. Every dental marketing firm comes at it from a different direction. Cheaper might mean less benefit and higher cost might mean they have too much overhead not better products.
3) Call me old fashioned, but I still believe in people… Don’t let the “Internet” be the final arbiter of your decision: make sure you feel comfortable with your choice including the person you are directly working with. They should get to know you beyond your payment method and the colors you like. A dental website is a major part of your image and Internet site building software alone can’t flesh that out.
Don’T Destroy Your Search Engine Advertising With Bad Website Design
So, you’ve embarked on a search engine advertising program, maybe even SEO. Whether you’re doing this on your own or using an SEO firm, there are key points to become aware of.
If you miss these, you won’t increase conversions.
What good is a Number 1 organic search engine raking or AdWords ad listing, if you don’t have increased sales or if you don’t generate more sales leads?
Too often, we get all focused about the Internet advertising — the ads, the offer — that we don’t think the whole process through step-by-step and consider the experience our website visitors will be having.
If we did, we’d be thinking “big picture” and we would head off some of these potential problems before they occur.
Overcoming Your Website Visitors Anxiety
When people come to our website it’s natural for them to feel anxiety. After all, look at all the cr*p on the Internet today, all the too-good-to-be-true products and services.
But when you and I offer REAL products or services, we have to overcome that concern, even if we’re treating our site visitors fairly and not making outrageous claims.
So, how can you overcome these anxieties?
1. Offer more than a 1-page website. Credible companies have multi-page websites, including Privacy Policy, Terms of Use | Service and About Us pages.
They also have more than 1 page about their products or services.
I’m surprised by the number of 1-page websites I see from companies using infomercials to advertise their products. Often, they have the purchase form right on their home page, their only page.
Websites that are only 1-page don’t seem credible. And having the purchase form right on the home page comes across as very pushy!
2. Next to any sign up or contact form buttons clearly state that you don’t sell your customers’ private information and link to your Privacy Policy page.
3. Effectively communicate what your Value Proposition is, also called your Unique Selling Proposition. If you don’t know why someone should buy your product or service versus your competitors’, now is the time to figure it out. (And by the way, based on my experience, if you don’t know this, you’re not alone, by any means.)
But our websites have to be about more than just us. They have to be about our visitors. What’s in it for THEM, to do business with us? What unique voids in the marketplace can we fill?
As a Small Business Owner, Personally Relate to Your Site Visitors and Communicate Directly with Them
People don’t buy from websites, they buy from people! So, how can you apply this to your own website?
1. For many small businesses and solo proprietorships, their website text should speak to your visitors directly in first person.
This should be written from the voice of the owner or President. They shouldn’t use third person, institutional-sounding language, getting rid of “we” and “our”, using “I” instead, speaking first person, in an actual conversation. Don’t try to sound like you’re Microsoft!
And while your at it, be careful about overuse of words about you…whether “I”, or those words, “we”, “our” or “us”.
Check out the WeWe calculator (Google: wewe calculator). Make sure to focus on customer-focused words and NOT on words about you or your company.
2. Include your picture on your Web pages.
For a larger small business trying to make that personal connection with their website visitors, try the idea used by the nutritional supplement company Lumina. (Google: Lumina Health Contact Us)
In this execution, notice how Lumina gets you to relate to their customer service department. I still remember it was John I spoke with and that’s been over 1 year ago that I called them!
Again, people buy from other people, not from websites.
For us as small businesses, why should we sound large, pretending to be something we aren’t? And why should we run from our advantage of being small: low overhead, friendly, personal service and accountability, among other advantages.
Make Each Step in Your Marketing a Smooth Handoff from One Step to Another
If you’re running pay per click advertising, make sure your ad matches the experience your website visitor will have when they come to your landing page. Actually, this same principle applies whether you’re using search engine advertising or organic search engine optimization.
Quite often when I’m Coaching my small business owner clients or performing the service of an SEO Firm, I find the wording for their organic listing or AdWords ad says one thing and their landing page says something that doesn’t sound the same.
This causes confusion is the best case scenario. In the worst case, it causes a lack of trust. Dangerous!
We should understand our products or services. And we know what we want our visitors to do on our site.
Our potential customers may not understand either. We need to think like them, when we explain what we have to offer them and how to use our website to take advantage of what we have to offer.
And when “shifting” from one page to another, we need to hand-off from one page to another naturally and smoothly, like a car with a smooth automatic transmission.
Don’t advertise one offer in AdWords, only to have your landing page sound like it was written for another advertising offer. I see this problem a lot!
Often times, having an affordable SEO firm reviewing what you’re doing can offer easy, inexpensive fixes that can yield big improvements in your search engine advertising conversions.
Your Action Plan
Let’s review what we’ve talked about.
First, overcome visitors anxieties by offering a multi-page website which answers questions about your company and your services or products, while inspiring confidence in your company. Effectively communicate your Value Proposition.
Second, personally relate to your site visitors. Avoid using the wrong words that may put off your site visitors. Use your picture on your Web pages.
Third, hand-off from one page on your website and one step in your selling process to another smoothly and naturally. We should understand what we want our site visitors to do, but they won’t unless we make the process really clear.
Whether your using an SEO Firm or doing the work yourself, if you take these steps, your search engine advertising plan will convert at a MUCH higher rate, when you take these steps.
About the Author
Do you want to grow your business online? Paul Marshall offers Affordable SEO services and d-i-y SEO Coaching. Learn more at:http://strategicwebmarketing.net/search-engine-positioning.html and receive your Free Introductory Consultation, just visit his home page: http://strategicwebmarketing.net
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