Landing Page Optimization: Tips To Improve Actionability

The competition on Internet is getting tougher day by day. To make a place in today’s Internet market, professionals are opting for fastest way to increase their sales, by optimizing their Landing Pages and conversion rates. Landing page optimization it is guaranteed to deliver ROI and increased revenue.  

It is not that easy and simple to optimize a landing page. However, by following the necessary optimization tips, a web page can provide more conversions at the same advertising cost, therefore a better ROI.

Some of the most important testing elements that one must consider when optimizing a landing page are headlines, call to actions, graphics and copy.  

Headlines

Keeping the headings simple makes a lot of difference. A headline must be clear, concise, and easy to retain as it is a key to hold your visitors. This is because a landing page has approximately five (or less) seconds to grab the attention of your visitors before they close the page or click back to check your competitors. Therefore, a captivating headline acts as a major difference between a successful page and an average page.

Headlines should clearly state the purpose of a page and should incite the visitors to take action (read more, click on a button), but what’s also important is that headlines should match the offer on your site. Never state something in a headline and not keep the promise.

Copy (page content)

Page content is the second most important point to be considered. The visitors pay attention on it, especially when they have successfully read the headlines. Importantly, more effective content on page will keep the visitor to stay for longer time.

Sometimes a short page will do the work; sometimes a longer copy is necessary to persuade customers. The best you can do is to do an A/B or multivariate test on short versus long copy and check the conversion rate. Identify the winner and then start tweaking it with multivariate testing (various headlines and other elements).

A good page copy will persuade people to take action, which is clicking on Call To Action buttons

Graphics (look and feel)

As the old saying goes “a picture is worth a thousand words“. Therefore, the overall image of your landing page plays a vital role in grabbing the people’s attention. A professional look and feel of the Landing Page Design can significantly increase its effectiveness.

Nowadays, people tend to judge a company by their websites and partially they are right: quality design doesn’t come cheap and no one is looking to do business with a cheap company. According to the latest research, a professional design will increase the probability of a visitor interacting with the page.

Calls To Action

Apart from headings, images and page content, the quality of your call to action links (or buttons) is another important page element to take into consideration. Sometimes, a landing page loses potential customers because it fails to communicate the appropriate message with the call to action or because the call to action is missing completely.

As a rule of thumb a landing page can have more than one purpose and therefore there should be more than once CTA. However, only one is the primary CTA and it should be the most prominent on the page. It should be placed above the fold and repeated along if the copy is long.  

Always Test

Experimentation-based landing page optimization can be achieved using various testing techniques like A/B testing and multivariate testing.

The tips above will help you get started with landing page optimization and will help you increase your conversion rate and maximize marketing campaign’s ROI. Keep in mind that landing page optimization is neither a one-time activity nor a one-off tactic. In fact, it is the superset of marketing activities that include testing, segmentation, targeting, and personalization that will make you successful. Continuous testing and optimization can bring great rewards and you should adopt this strategy.

About the Author

Robert Smith is author of Roigeeks.For more information about landing page optimization, conversion rate optimization visit http://www.roigeeks.com

Landing Page 101: Learn the Top 100 Tips to Landing Pages – Improve your ROI with Quality Landing Pages, Now Create Landing Pages that Truly Convert $16.73 In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines. In pay per click (PPC…

Landing Page Success Guide – How to Craft Your Very Own Lead Sucking Masterpiece and Build Your Mailing List at Warp Speed! $4.68 How to Craft Your Very Own Lead Sucking Masterpiece and Build Your Mailing List at Warp Speed! You’ve definitely heard of the popularized maxim, “The Money is in the List”. But did you know that one of the most effective methods in list building you should master your skills on is creating your own Landing Page?A Landing Page, also known as Name Squeeze page or Lead Capture page in other circles o…

Landing Page Success Guide – Master your skills on your own Landing Page! $4.44 How to Craft Your Very Own Lead Sucking Masterpiece and Build Your Mailing List at Warp Speed! You’ve definitely heard of the popularized maxim, “The Money is in the List”. But did you know that one of the most effective methods in list building you should master your skills on is creating your own Landing Page?A Landing Page, also known as Name Squeeze page or Lead Capture page in other circles o…

Landing Page Design Tips

Los mejores consejos de optimización de la página de destino a tener en cuenta

Al diseñar una página de destino de un pago por clic campaña publicitaria
 
El logro de éxito con el Pago Por Clic (PPC) La publicidad requiere que usted tenga una comprensión sólida de diferentes técnicas de marketing en Internet. Estas técnicas incluyen la optimización del Search Engine, SEO redacción, análisis de palabras clave de investigación, diseño web, redacción de anuncios PPC, y la identificación de público objetivo.

Este artículo discutirá optimización de la página de aterrizaje consejos para aumentar sus porcentajes de conversión y maximizar su ROI con la publicidad de PPC. Aquí están algunas cosas a considerar cuando se diseña una página de destino de una campaña de pago por clic publicidad:

Escribir y el diseño para su público objetivo-Si estás tratando de vender desengrasante motor, despedir a los pasteles e ir por los colores vibrantes y un diseño más atrevido. Evite adverbios florida en su copia, también. Use palabras como "la capacidad profesional", "industrial", "poderoso", y agresiva ».
 
No exagere optimización-No importa quién es su público objetivo, si las palabras clave optimizadas con martillo y frases, que van a tornillo. Use palabras clave en las cabeceras subtítulos y dejar que las palabras-clave, naturalmente, todo el contenido.
 
Asegúrese de que el contenido es relevante-Cuando copia de anuncio interesante inspira a alguien a hacer clic en su anuncio, asegúrese de que su página de destino refleja con precisión lo que los espectadores están esperando ver. Si creen que van a aprender más sobre señuelos de la pesca y la copia es en realidad sobre el alquiler de condominios de tiempo compartido en un lago de Alaska en Canadá, el porcentaje de conversiones se verá afectada.
 
Uso Diseño Web adecuado-Recuerde que los usuarios escanear una página Web para ver si vale la pena leer. Utilice subtítulos, que sus puntos de forma concisa en la primera frase, y el uso el apoyo a listas con viñetas. Dense bloques de texto son desvíos a los visitantes del sitio.
 
Links!-Su página de destino no tiene que explicar todo. Proporcione resúmenes, a continuación, incluir enlaces a otras páginas de su sitio que explicar el tema con mayor detalle.
 
Prueba unos cuantos diferentes páginas de destino-Esto puede parecer un gasto adicional e innecesario, pero usted estará mejor en el largo plazo a través de las tasas de conversión más elevado y una mejor comprensión de marketing para su público objetivo. Preparar tres o cuatro páginas de destino diferente antes de que el anuncio se pone en marcha; cambiarlos a intervalos regulares, y lo más importante, el uso informes de seguimiento para documentar los resultados. Lo que se aprende acerca de la publicidad PPC a través de estos informes será de gran valor y le ahorrará dinero en el tiempo.
 
Aprendizaje lo que funciona y no funciona con publicidad de pago por clic es un proceso continuo, incluso para los profesionales de marketing en Internet. Su conocimiento y experiencia pueden ayudarle de una variedad de formas y ahorrarle una fortuna en el largo plazo. Por otra parte, después de analizar los informes de seguimiento, incluso a los especialistas PPC va a recomendar ajustes y enfoques diferentes. Plan y presupuesto para la flexibilidad y la te venden productos y servicios durante la conducción de tráfico más orientado a su sitio con el tiempo.

About the Author

Nick Stamoulis is an Internet Marketing and SEO expert with over 12 years of web marketing industry experience.

Nick Stamoulis is currently the President of the full service Internet Marketing Firm, Brick Marketing. Nick’s philosophy and strategies can be found in his SEO blog the, Search Engine Optimization Journal. Nick Stamoulis is also the Editor and Publisher for 7 Internet Marketing related blogs which are: Pay Per Click Journal, Social Marketing Journal, Blog Marketing Journal, Email Marketing Journal, Local Advertising Journal and Online Publicity Journal.

You may also find articles by Nick at the TalentZoo.com

5 PPC Landing Page Tips

For PayPal Experts Only: Return URL’s?

How do I setup multiple Landing Pages
(the page my customer goes to after a successful payment)
for multiple domains with multiple products.

If you’re using the PayPal web interface, you can only set up one return url.

If you want to have customized return urls, you will have to resort to manually generated payment buttons. Buttons are html forms with several hidden fields which specify the account, price, shipping info and the return url.

Here’s a PayPal button code generator:
http://www.appealwebdesign.com/paypal/

Landing Page Expert

Five Necessary Uses Of Effective Landing Pages In Ppc Services

The net is undoubtedly the largest marketplace in the planet today. The scope and reach that the internet has is far larger and comprehensive than any alternative market today. And with countless users being continuously added, the longer term of the Web too has vast potential for commerce and business. Nevertheless, for business and subsequent revenue growth in the cyber world, we have a tendency to would like to possess effective advertising and selling services that can truly faucet into the large potential that the net should offer.

If links to websites can be arranged in manner which prompts or tempts the user to learn additional regarding that product or service, then the possibilities of converting him into a shopper is enhanced. But for this to happen, the links should be positioned properly. However the most vital is that the page, called the “landing page”, which the link results in, should be properly organized and oriented during a manner that offers the user what he wants or wishes on clicking on the link.

The market, its intricacies, its nuances, should be clearly understood to help design the perfect landing page for the link, which would facilitate generate leads.

2) The Target Audience

Each product or service caters to a fastened clientele with solely some users who shall be interested in the product. Therefore the layout of the link and also the page that the link results in ought to cater to the needs of this fastened market. The information and info that is useful to this mass of patrons solely should be displayed within the site. If unnecessary or misleading information is presented, the overall image of the corporate would fall that wouldn’t cause conversion of users into clients. Therefore, the target market should continuously be kept in mind to form the venture a success.

3) What will the visitor do?

This is often the foremost important of all aspects. Once the visitor comes to your site, what objective should be met? Will the client get your contact details? Will he get tempted to understand additional regarding your company? Or will he simply navigate away to a different site after finding your web site uninteresting? These aspects ought to be kept in mind while planning the perfect landing page.

4) Effectiveness

The purpose of a landing page is to make awareness and curiosity regarding your product. There might be many motives over the page, however the fundamental reality remains that the page ought to facilitate your generate leads and business.

5) Use of Statistics

Correct use of site visitor statistics will provide a ton of useful information. The number of guests, come back ratio of visitors, demographic diversity of visitors, time spent on the positioning etc will all be used to help build continuous improvement in the entire system.

About the Author

Quick Recap:

5 Important uses of Effective Landing Pages in PPC Services are:

• Understanding the Market

• PPC Experts don’t divert traffic to unnecessary or misleading pages.

• Objective has to be met?

• Create awareness and curiosity about your product.

• use of site visitor stat

Will pointing a parked domain name to a existing website page help or hurt Google rankings?

Will pointing a parked domain (ex: “videogames.com”) to a existing product-specific page (video games) on our high ranking (PR6) website (ex: “arcadegames.com”) in any way penalize our existing Google ranking, and if not, will Google also pickup and index this new domain and its landing page and display it in searches for “video games” for both arcadegames.com and videogames.com ?

It sounds like you have the domain names redirected to your homepage not actually parked pages that link to your homepage is that correct?

This is not a problem with the search engines as long as you are using 301 redirects. The 301 redirect tells the search engine the domain name directs to this site permanently so as not to cause confusion with duplicate content. It will not index both websites, just the main website that the redirects are pointing to.

And yes you can redirect to any page within your website that you want. It’s a very smart thing to do.

Tim Ash – Landing Page Optimization Expert

Newbies, Are You Doing It All Wrong?

Most new affiliate marketers make the mistake of sending their traffic directly to their affiliate link. If you’re doing this, you’re really depriving yourself of the income you’ve worked so hard to create. If you expect to make a decent income marketing other peoples products you’re going to need a “Squeeze Page.”

What’s a “Squeeze Page,” you ask? It’s a page which gives a brief description of the service that you’re marketing. It has a form requesting the name and email address of the person viewing your page. If the person wants more information about your product or service, they put their name and email address in the form, hit submit, where they will be taken to a thank you page which includes an exact link to your specific product or service. Notice that said “exact link”, this means you don’t send them to your homepage where they could become confused searching through all of the products and services you are selling. If they become too confused they could just click away, losing them and your potential sale.You direct them to the exact page where they will see more of what got them interested in visiting your site. Nothing turns customers off quicker than directing them to some general website that sells a bunch of stuff.

A rule of thumb is, for every affiliate link you want to promote; You’ll need its own separate squeeze page. This is really the key to succesful marketing online. Keep it simple. Start out with one affiliate program, then plan and develop your marketing campaign, Keep your focus on this particular campaign, then when successful, simply duplicate your promotion through Squeeze Pages.

You can also market your goods by designing your own website and/or blog. Blogs are the growing trend today and a whole lot easier to get set up. You can get a free blog through www.blogger.com and a website through  www.freewebs.com.

For those who aren’t familiar with blogs, a blog is a type of  website which can contain journal-like posts which are updated frequently. You can also post articles with a link back to your site which will get your site indexed by the major search engines quickly. This is especially true if you ping your blog each time you update. I use http://pinger.blogflux.com/ and http://www.pingoat.com/ This will trigger your site to be crawled by indexing
spiders, which will increase you site’s popularity (thus increasing your search engine rank). Blogs can be created around any topic you choose, and are effective for marketing affiliate programs.

After setting up your blog, you can create posts which contain a link or two to your website or an affiliate link which is relevant to the topic of your post. The benefits here are two-fold, you are advertising without “selling” (no one likes to
be sold) and you are increasing the number of links to your site which will increase your rank on search engines.

I also suggest you get your own domain name for your website. You can get a free domain with no ads through www.co.nr. From here you should create posts on your blog and ping it every time you submit a new post.

Marketing affiliate programs and using their links can be risky. What I mean by that is most affiliate links can be hijacked by unscrupulous marketers. When I’m promoting an affiliate link I use a redirect code to hide the original link. I use this code:

(html)
(head)
(/head)
(body)
(script language=”JavaScript”)
(!–
[removed].replace(’http://www.thesite.com’);
//–)
(/script)
(/body)
(/html)

I used parenthesis so the code would show up. You’ll need to replace them with these < > to make the code work.  All you do is pull up notepad, paste the code into it then replace the http://www.thesite.com with your affiliate url and
Save It As: anythingyouwant.html Upload it to your public html directory and your good to go. Just promote your redirect url http://yoursite/anythingyouwant.html

Do these things and you’ll be raking in the affiliate sales you so deserve.

About the Author

Want to learn the *real* secret to making Affiliate cash without a product or a website – and using unlimited FREE traffic? Check this out… http://webmasteraffiliates.org

Squeeze Page For Blogger

Top 10 Seo Strategies That Bring Your Blogs To First Page Of Google

Almost everyone agrees that SEO is the best way to drive targeted traffic to your blogs. There are actually no more secrets for SEO, as there are many people know about it. However, the search engines are like a huge war now. How many people can survive in this huge war and get what they’re craving for?

So, which ways work the best and show the best results?

1) Target the right keywords
You’ll definitely get frustrated if your sites are ranked high in Google but you get no traffic. Targeting the right keywords are very important. Optimizing keywords that have no demand is wasting your time. Do some surveys to find out what are the most profitable keywords among your niches. After you’ve got your main keyword, don’t optimize it directly because it’s too competitive and you won’t be able to survive later. Instead, expand your main keyword. You can use this free tool to get the keyword suggestions. You should target 2 to 3 keywords which are in demand but less competitive.

2) Optimize the title and meta tags
After you’ve got the keywords that you want to target, you must put them in your blogs’ title and meta tags. Try to combine your keywords while doing this. For example, your keywords are “make money online from blogging” and “how to make money online easily”, you can combine them into something like “how to make money online from blogging easily” and put them as your title and meta tags. This step is essential for on-page SEO.

3) Optimize your posts with keywords
In order to let Google knows what you’re writing about, you should squeeze your keywords in your articles or posts.However, don’t overdo this, because you’ll be jailed by Google. It’s advisable to put your keywords into your titles. The next places where you must insert your keywords are the first paragraph (Introduction) and the last paragraph (conclusion, final words). Repeat at least two times in each of these paragraph. You should also put your keywords into your content paragraphs. Bear in mind, maintain the keyword density at around 3% to 5%.

4) Categorize your posts and optimize the URLs
The common mistake that bloggers make is that they don’t categorize their posts or they categorize them as “uncategorized”. Avoid making this mistake now (Later you’ll know why). You should always categorize your posts properly so that Google knows what you’re blogging.

If you’re using Wordpress, you must pay extra attention for this part! Change your permalinks structure into “/category%/%postname%/” without the quotes. The default permalinks won’t help you in SEO. For example, now you make a post titled “My tips to lose your weight almost instantly” and you categorize the post as “Weight loss tips”. Your post’s URL will be http://www.yourdomain.com/weight-loss-tips/my-tips-to-lose-your-weight-almost-instantly/ instead of the default which gives you something like http://www.yourdomain.com/?p=123. By using this permalinks structure, you can fully optimize your URLs.

5) Update your blogs frequently
Search engines love frequently updated blogs. Update your blogs often can get Google’s attention. Update your blogs with articles that fully optimized with your targeted keywords will do better effect for SEO. My suggested update frequency is at least 4 posts per week, and update daily if it’s possible.

6) Article marketing
This is an old way but it’s still very effective. Submit some quality articles to article directories such as EzineArticles, ArticlesBase and GoArticles. Always link back to your blogs with your keywords as the anchor texts. This a way that you can get unlimited one-way backlinks to your blogs. You will get more backlinks to your blogs if you submit more quality articles to the directories.

7) Commenting on blogs which have top commentator plugin
This is one of the easiest way to get tons backlinks to your blogs. All you need to do is to drop useful comments on those blogs, and try to become their top commentators. Subscribe those blogs so that you’ll be notified once they update their blogs. If you’re the top commentators of one blog, you’ll actually get backlinks from every page that you’ve dropped comments on. Well, I can’t say that this is a way to get quality backlinks, but quantities. You’ll get a vast sum of backlinks by using this way. Remember don’t spam. Most bloggers do install Akismet. If you’re recognized by Akismet as a spammer, what you’ve done will no longer useful.

Guest posting
Guest posting is another way that I love. Guest posting is similar as article marketing, the only difference is you’re submitting articles to other blogs. This enable you to get quality one-way backlinks to your blogs with your keywords as the anchor texts. The good side of guest posting over article marketing is that you’ll actually get traffic from other blogs.

9) Organize competitions
Organizing competitions is another powerful way to get more backlinks. This can depend on your creativity and your budget. You can always ask them to write a review about your blog or your products and link to your blogs with your keywords as the anchor texts. This is a way to get many quality backlinks. You can offer them cash or your products as rewards. I would suggest you to have at least around 150 unique visits per day before you organize a competition.

10) Forum Marketing
I believe you agree that forum marketing is one of the way to get massive traffic and build credibility. A very simple action that you should do is to put your blogs links as the forum signature. Focus in few dofollow forums and post frequently on them. I frequent forums at least once a day to drop some quality replies. You’ll get a lot of quality backlinks hence it improves your search engine rankings.

These are the 10 most powerful strategies that let me ranked high in Google. Besides, I also use a SEO software called SEO Elite to assist me in link buildings. You should check it out too. In conclusion, backlinks building is essential for SEO. In SEO, the number of quality backlinks determine your search engine rankings. Try to get quality backlinks, as many as you can. Also, don’t forget about on-page optimizations (Tips 1 to 5).

About the Author

An internet entrepreneur and blogger that makes money online and good in SEO. I’ve 3 years of blogging experience. I’m using this system to make money from blogging, and it generates 4 to 5 figures per month for me.

Check the system that I am using that enables me to make 5 figures last month! =>http://xr.com/atomicblogging

Creating a Squeeze Page Using Getresponse

Ez Squeeze Page Creator Pro

RickRoll’D

The Benefits of Using Google Analytics

Are you new to the world of Google Analytics? How does it work to help you with your website? This is actually a free service offered by Google that is able to generate detailed statistics to your website. It can also track how your website visitor ends up at your website. It is able to track all the referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links even within PDF documents.

Google Analytics was developed from Urchin Software Corporation’s analytics system. The system brought some ideas from Adaptive Path, which product is Measure Map, was acquired and renamed for Google. This software has helped numerous websites in achieving their goals. With the help of this analytics program, you can learn where your visitors come from and how they interact with your site.

With the data collection done by Google Analytics, you will get more information that helps you improve the quality of your site. Perhaps, you need to write better ads or strengthen your marketing initiatives. It also helps you find the keywords that attract your most desirable prospects. Furthermore, you may get to know what kind of advertising pulls more responses and what Landing Pages and content increase your earnings too.

Best of all, it is free for everyone, no matter who you are, you can enjoy the benefits of Google Analytics. Therefore, you can save your money and spend more on marketing without spending a cent on web analytics. In addition to being user friendly, it provides sophisticated analysis too, so you can expect a high-end analytics. It is scalable for any size site too. Regardless of your size from large and high traffic corporate sites to small just built sites, they always deliver consistent service.

Google Analytics is backed up with technical support resources, which includes Help Centre, Conversion University, user-to-user help forums, an official blog, and in person training that are done by their Authorized Consultants.

Additionally, their system tracks all online campaigns, from emails to keywords, just name it. Best of all, it can track all campaigns regardless of any search engines or referral source. Since all the analytical data tracking contains very sensitive information, Google takes this matter very seriously to definitely safeguard the privacy of your corporate data. You can refer to their privacy policy.

Google Analytics has some limitations. Programs such as Firefox’s Adblock and NoScript can block it’s Tracking Code. These programs inhibit some traffics and users from being tracked, this will cause a discrepancy in the data collection. Moreover, privacy networks, like Tor will conceal the user’s actual location and will show fake geographical data. Meanwhile, users who do not have JavaScript enable or have this feature turned off will also prevent Google Analytics from tracking the users. When users block or delete Google cookies, it will definitely not function at all. This is the largest potential impact that this system is facing, thus resulting in loopholes in its tracking activities

About the Author

Cliff Posey, owner of
http://webbusinesstoolsonline.com
and has also operated several other successful web businesse such as Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements. .

Landing Page Google Analytics

Google Analytics Tutorial: Getting The Best Out Of Your Web Site

Businesses are all about decisions, and informed decisions are the thin line of difference between success and confusion. This concept goes for the Internet and websites too, and any tool that provides you with information about your website is a Godsend. Analytics engine is one such simple to use and free tool that gives you web statistics. Here is a short tutorial that will help you harness the true potential of Google.

Step 1 # 1: Making an Account

Analytics software system is a free tool provided by Google. Making an account is convenient and simple. All you need to make a Analytics engine account is a Gmail e-mail id. Once your Gmail e-mail id is set up, you can go to the Analytics engine website and sign up your website for Google Analytics.

Step # 2: Installing the Tracking Code

Once you have signed into Analytics engine, you will be redirected to a page which has links to the analytics reports of your website. If you have not installed the tracking code on your websites, click on the Add Website Profile link.

If this is your first time on Analytics engine, and you have not installed the tracking code on your website or any of its pages, choose the “Add a profile for a new domain” option. Once that is done, scroll down and type in the URL of the home page that you wish to install the tracker to.

Select the time zone you are in and click Continue. Once this is done, the Analytics engine will automatically detect whether the tracking code has been installed on the website or page that you provided them with. Choose any of the code given below (best way is to press Ctrl+A and Ctrl+C) and paste the copied code into the website and webpage that you would want Analytics engine to analyze.

Make sure that you install the code anywhere before the End Body (/body) tag. Click Continue. The pa
ge will now show the webpage, website or websites that you have installed the tracker code to. Click on the View Reports link to go to the The System Dashboard.

Step 3 # 3: The Dashboard

The Dashboard is your Google homepage. Through this page, you can access almost any information you would require about your website, or even any page within the website. Once you have signed into the The System website, you will be redirected to the list of website profiles, that is, the analytics reports of any and all websites that you have installed the Google Analytics tracker code.

Once you are on the Dashboard, you can view the following analytics about your website:

Site Usage: The site usage column gives you the relevant information about the traffic for your website. The Visits column tells you the number of visits and unique visits in a given time frame. You can also know about the number of page views per visit at the Dashboard.

You can also find out the Bounce rate of your website or webpage. Bounce rate is the number of visitors to your websites who browsed away from your website directly from the landing page or the home page. Analytics engine also tells you the exact amount of time one particular user has spent on your website. It can also calculate the percentage of new and unique visits on your website.

Traffic Sources Section: The Traffic Sources Section tells you more about the traffic of your website, and explains it further. You can get information about all the traffic sources for your website. You can also divide your traffic from direct traffic, Search Engine traffic and Referring sites. Google Analytics can also give you traffic related information regarding your AdSense account if you have one.

About the Author

Katia Lorenzen discovered Google Analytics while doing research for a new article. More information about this indispensable tool and a Google Analytics tutorial can be found here: http://www.Analytics411.com.

I am trying to track an email campaign using Google Analytics, how do I set it up?

I have found the URL builder tool but I feel like there is a step missing. Do I need to place a tracking code on my landing page? Further I would like to track the number of leads I capture through the campaign, can the tracking code be passed on to the “Thank you page”?

http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578

Prospect MX | Google Analytics Keyword Conversion By Landing Page

How To Write High Conversion Landing Pages For Google Adwords

Google Adwords can be a real puzzle when trying to match your keywords to your ads and your Landing Page. When it comes to my business, I prefer to keep things simple. The way to do that with Adwords is to simply deliver what your ad promises. Whether you are setting up your first campaign or working to take your campaign to the next level, optimizing your landing page is always worth your time.

Too many Google Adwords marketers spend their time on keywords and ads, and leave the landing page out of the equation. Doing so can leave marketers scratching their heads when their cost per click remains high and conversions remain low. Despite all of the complicated theories about how to succeed with Google Adwords, it comes to this one fact: Google rewards or punishes its advertisers based on how well they solve the problem that Google’s searcher has. If your ad says “Learn Guitar In 2 Days” then the content on your landing page better have them playing like Eddie Van Halen within 48 hours. Anything short of that will, sooner or later, result in a Google “slap” where your impressions from Google Adwords are severely reduced or cut off altogether.

The following are seven elements for landing pages that Google Adwords will love (and will convert like crazy!):

1) Deliver on the promise of your ad – As I said before, this is the biggest key to success. If you solve the searcher’s problem/issue, you win. If your searcher clicks off of your page and begins another search, Google tracks it and penalizes you. Google rewards sites that deliver with lower costs and increased impressions.

2) Make your page original – Unlike in the past, mass produced “replicated sites” no longer work. Google values giving their searchers unique and high quality information. Mass produced site, with their duplicate content, was watering down Google’s search results so they put an end to their use by penalizing advertisers that used them. Your landing page is your chance to “wow” your visitor. Make it count by making your landing page unique, novel and personal. Google will reward you for ending a search on your landing page by lowering your cost per click and increasing your number of impressions.

2) One page does not fit all – Your visitors decide in just a few seconds whether to stay on your site or click off. Be sure the top of your page matches the ad they clicked on. This is where, as good marketer, you can really excel. Maximize your conversions across all ads by creating a landing page for each ad. This mainly involves customizing the top portion of the page. The rest of the page can remain the same for all pages.

3) Get to the point – The perfect length of your landing page is exactly as long as it takes to succinctly and effectively convey your message. No more, no less. Grammar counts! Leave the misspellings and bad punctuation for the amateurs.

4) Have a goal in mind for your visitors – Are you trying to make a sale or get a lead? Have a goal in mind before creating your page and write your copy to lead them to that conclusion. Focus on one goal per page.

5) Increase conversions with a bonus – Everyone responds to “Free.” Adding a bonus to sweeten the deal will increase conversions. Information products work great and they don’t cost you anything.

6) Credibility counts – You are an experienced, successful business person. Your page should convey that. Graphics should augment your page copy, not compete with it. Leaving white space on your page is a good thing. Also, do not set any audio or video on your site to launch automatically. Your page should welcome your visitor without overwhelming them.

7) Be trustworthy – Trust is a huge issue online. Anything you can do to be transparent is a plus. For example, are you a member of the Better Business Bureau? Put your member logo on your page! Same for site security certifications. Also, let your visitors know a little bit about you. Nothing really personal but you want your readers to feel like you are a real person.

This can seem like a lot to remember until you understand that all of these tips boil down to being a real and genuine person online. With billions of pages of content to wade through, people crave quality and trustworthy professionals to do business with. When you think about it, Google Adwords requirements are very straight forward. Be a professional and deliver on your promise, the same as in any other kind of business. Just these two simple things will give you a huge advantage over the competition.

About the Author

Still trying to figure out how to advertise online? Brookview Partners mentors new home-based entrepreneurs using our proven 5 principle approach. Click below to get your free report => http://www.thehomebusinessroadmap.com

Web Copy and Landing Pages – How to Get Higher Conversions, Boost Response, and Increase Sales $14.95 Getting 1000s of visitors to your web site doesn’t guarantee sales, but writing effective web copy and designing an effective landing page that holds a user’s attention is the key to converting visitors into buyers. Good web copy clearly helps your visitor understand what is expected of them and should effectively pre-sell your product with the words you use. Once you can achieve this, your web…

Landing Page Optimization For Dummies $6.40 Turn landing pages into profits with the right tools Successful landing pages don’t happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it’s crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using…

Increase Landing Page Conversions

5 Tips On How To Increase Your Landing Page Conversion Rates

Increasing your landing page conversion rates is very important. However, before we can talk about how to improve your landing page conversion, you have to know what a landing page is and how it can help to increase your sales. The landing page is the page that people land on after clicking on one of your ads.

It’s very important once they get to this page that they like what they see. Most of the time you can either grab them in the first few seconds or lose them. Your landing page is by far the back bone of your whole Internet marketing plan. Without a good landing page, you are going to be doomed to fail from the start. No matter how good your ad is or your product is, not having a good landing page is going to kill your business and customers. Now that you know what it is, we are going to talk about five ways that you can improve your landing page conversion.

First of all, whenever you place an ad, you want the ad to be linked to your landing page. The first thing that you are going to want on your landing page is to have it look very appealing to the eye! When they see your page, you want them to be hooked and not ever want to leave from there. The next thing that you are going to want is to get rid of a lot of the text. Sure you are going to want some, but you have to remember that most people just skip through a wall of text.

Ensure you have included a call to action towards the top of the page. There should be calls to action sprinkled throughout the remainder of your Landing Page Content as different people have different tipping points in the sales process. Your sentences should be brief or dot-points.

So too much text just turns people off. Next, you are going to want to make sure that you have color and pictures, but you do not want too much. You want to make sure that you get a good vibe from your site, but at the same time, too much color or too many pictures will just scare them away. After that, you are going to want to make sure you only have one link on your page, and that is going to be the link to get into your main site.

You do not want people straying off on your home page to different places. Last, but not least, if you have any success stories that people have sent you, you may want to place them on your front landing page. People like to hear that the product they are about to use is being praised.

Having a great landing page is very important to the success of your online business. If you want everything to run smoothly and capture the sales you are going to want to make sure your landing page is a good one.

To Your Success!

About the Author

Do you want to learn more about Internet Marketing? I have just completed my brand new guide to Search Engine Marketing Success: ”How To Consistently Drive Thousands Of Targeted Visitors With Search Engine Optimization”. Download it free here:
Search Engine Optimization Success.
Serge Daudelin
Affordable Search Engine Optimization Services.com
. Serge Daudelin is a
Search Engine Optimization
specialist and consultant who has written over 300 articles in print and 5 published ebooks.

Google Adwords problem?

I a having an adgroup which was working fine two days back with good impression, clicks, conversions… But suddendly from last two days my ads ahve stopped giving impressions..On mouse over to lense against the keywords, the error message displaying is ” The keyword phrase doesn’t currently trigger any of your ads. “. I have checked eveything is fine.. I have check spaces in my ads.. no superlative.. proprer landing page..Even i have increased the bid.. i have resubmitting the ads. Contacted Google people but they r not responding back…. pls help me guys .. i m in trouble.. Help me fast..

Would help if you included the keywords / phrases, and the landing page(s)

You may have been slapped / banned for quality score or TOS violations. Can’t say without knowing more. Sorry!

Landing Page Testing To Increase Conversions

What is Yahoo!7?

I somehow landed on their page through a Google search, what is this site? They even had a version of Answers, but it wasn’t on the bottom of the homepage like the other versions.
Oh, but then why is it a 7?

Yahoo! for Australia
***

Landing Page Google Sites

Google Adwords Quality Score for Landing Pages

Google announced that it will also include metrics based on the relevance and quality of landing pages (http://www.accuracast.com/services/ppc-management/landing-pages.php ) in the quality score, which affects ranking and CPC of sponsored links, will now also include. We discuss:
AdWords Quality Score basics
The Quality Score is a number used by Google to evaluate the quality of your keywords in order to determine your minimum bid and the position your ad is shown in for a given maximum bid value. The Quality Score was normally determined for each keyphrase you bid on, by the clickthrough rate for the keyword, relevance of the actual ad’s text, historical performance, and some other factors.
The Quality Score multiplied by the Maximum Bid gives you the value Google uses when deciding whether to set your keyword’s status as active or inactive, and to decide the position of active keywords.
Changes in calculation of AdWords quality score
With the new system for calculating Quality Score, Google will now also include the quality and relevance of the landing page and the site to the keyword.
This means Google will probably spider your entire site from your AdWords landing page(s) (http://www.accuracast.com/services/ppc-management/google-adwords/ ), evaluate it in a manner similar to how it evaluates sites on its organic listings, use techniques like Latent Semantic Indexing (LSI) to determine what the site is all about and then decide how relevant the site and the landing page are to the keyword.
Moreover, there is a high likelihood that Google will also use your conversion tracking values to provide an indication of whether or not their users are judging your site to be valuable and are converting into leads or sales on it, and include this as yet another metric when calculating the Quality Score.
How does this affect your search engine advertising?
On the face of it, this new metric does not change much for a scrupulous advertiser, who follows all of the Google AdWords ( http://www.accuracast.com/services/ppc-management/google-adwords/ ) editorial guidelines. The guidelines merely state that your landing page should be relevant to the ad copy and the keyword you bid on, it should include the main elements of the ad, should ideally provide details on any special offers quoted in the ad and should not attempt to mislead users.
If you follow the editorial guidelines and use AdWords scrupulously, the effect of this change should either be positive -marked by a lower CPC or better position – or none at all for your campaign.
Advertisers who chose to bid on low-price, high popularity keywords ( http://www.accuracast.com/resources/seo/seo-keywords.php ) just to gain visibility with the hope that a few inquisitive visitors might buy something from their site, will now find that they need to bid much more to keep these keywords active.
Keywords that don’t convert well into sales or leads might also be negatively effected. This again, can be good for you, since you don’t want to continue paying for words that are not winning you any money. This can be problematic, though, when your conversions tend to be offline, or over the phone for some keywords and not for others.
Google AdWords Landing Page and Site Quality Guidelines
https://adwords.google.com/select/siteguidelines.html
Other articles to read:
• Search engines and Title Tags ( http://www.accuracast.com/seo-weekly/title-tags.php )
• The future of online marketing ( http://www.accuracast.com/seo-weekly/online-marketing-future.php )
SEO Weekly ( http://www.accuracast.com/seo-weekly/ )

About the Author

1)
Google AdWords Quality Score for Landing Pages

2)
Google AdWords

3)
Pay Per Click Management

I’m at number 1 on yahoo but page 50 on google! Why?

Hi, my website www.justvaluedoors.com is just under a year old and i’ve slowley been adding to it, writing articles, listing in directorys etc…and allways working towards the keyword “composite doors” and while google does bring alot of “longtail” traffic, i’m still miles away from page 1. But strangley have just landed on the number 1 spot on yahoo!! Dose anyone no why im nowhere near on google?? Is it something to do with this “sandbox” thing and it being a young ish site?? because all the results for “composite doors” on both google and yahoo are pretty much the same!! can anyone help?? thanks Chris.

google sandbox!

my last site was 8 pages down google for a year and all of a sudden jumped to number 2.

the best thing to do is keep going with your SEO plan, build quality links and when google is ready you will shoot up the ranks.

just be carefull with your onpage optimization as google penalise you a lot more for keyword stuffing etc.

keyword density looks good, bit more link building

good luck and nice site

Peoplestring Capture Pages with Google Sites.

What Not To Do In Email Marketing

1. Avoid sending emails, or using data that doesn’t have the recipient’s name in it – personalising emails guarantees much higher response rates.

2. Don’t send emails without your company details on (luckily mi|emailer does this for you automatically)

3. Avoid using lots of code – complex tables etc, and images with not enough text as this increases your spam score.

4. Don’t attach files – always host the files or information on your site when you can’t include it in the body text of the email.

5. Never send an email without sending it to yourself first. This not only ensures that the images and formatting display properly, but also gives you a final chance to proof read it.

6. Avoid “hard-selling” by using aggressively coloured or formatted text – Red capitals are a no-no.

7. Don’t use www. for links in your emails; always use http://www.

8. Avoid sending new email templates that you haven’t sent to a sample of your colleagues and friends first. This allows you to ensure that the email will display properly in different browsers and email clients and is particularly important for those who use the likes of dreamweaver to create.

9. Never send an email that doesn’t have an unsubscribe link (luckily mi|emailer does this for you and automatically removes the person from your list for you).

10. Avoid words that could increase the spam score of your emails such as: SAVE, ££££, SPECIAL OFFER, DISCOUNT, etc – you can check which words outlook flags as spam here.

contact details:

When sending mails from mi|emailer you are given the following fields to complete which help to build trust from the recipient:

1. Display Email From: This is the ideal place to put your name or company name (company name is added by default) so that the recipient can easily see who or where the email is from.

2. Email Address From: This is where you would put the address of the person who would deal with enquiries, or a perform a role such as fred@mycompany.biz or sales@mycompany.biz – any replies will go to this address.

3. Email Subject: This is arguably the single most important thing to get right. Get it right and everyone will want to open your email. Get it wrong and recipient’s won’t be inspired to open your email or use the wrong words and mail clients will mark your message as spam. Keep it short, snappy, and targetted.

personalisation:

By using mi|emailer’s “field codes” feature, you can insert a field code into an email that pulls data for (say: salutation and surname) from your mailing list so you can address your emails: “Dear Mr Smith” by writing text as “Dear ##salutation## ##surname##” and adding the salutation and surname headings to the relevent column in your mailing lists.

layout:

1. The generally approved optimal width for an email is 600pixels

2. Using a 600px wide table to layout your email will help format it uniformly

3. Avoid very complex tables which increase your html-to-text ratio and your spam score

4. If you have enough text to get a low spam score; when it comes to content: less is often more

5. Make sure you have clear calls-to-action that entice people to click and visit your site

6. Remove barriers – try to link to the relevant page on your site, not the home page

7. Don’t be afraid to repeat the same link more than once within your email, or use multiple links

8. Create Landing Pages on your site which are designed to catch and direct traffic from your emails

9. Avoid exaggerated punctuation, capital letters or otherwise “ramming your message home”

10. If your site supports it; append multiple links going to the same page with a ? then a number, word or letter which then allows you to track which buttons get clicked the most etc. eg:
www.mysite.com/products/widget-b.htm?Buttton2

You can then track see which are the most popular buttons and decide if colour, wording, graphics, or the position on the page has the most effect on your click-through rates in your marketing emails.

About the Author

Montpellier Interactive Ltd, founded in 2005 by digital specialist Alex Clough, has cornered the market in providing an
email marketing
for a variety of businesses across all industry sectors.

Landing Page Width

The Pillars Behind an Accessible Creative Business Web Site Design

User friendliness, good look & feel and fast & easy communication are some of the features of any successful and cheap website design to target the prospects.

Only pretty images would not satisfy their quests. A site that is not visually appealing can drive a user away before he completes his task. Certain other things are also necessary here to make the website usable.

Creative Design, Usability, Accessibility and some Basic Browser Design guidelines are of great importance to decide the fate of any website to look visually appealing and stunning as well.

Creative website design:

The design of any visually appealing website is such that the prospects would find the site to be interesting to stay long in the website and get the required info perfectly. Provided, the website has to be easy to read and easy to navigate also.

Just by following some basic design standards this creative standard can be established easily.

Colors: The true cross-platform color palette is 216 colors.

Fonts: Just try using the common user fonts so that he site would open in any computer. In this regard, it is necessary to point that some usual fonts can make this happen. Times New Roman, Arial, and Helvetica are the most commonly used fonts. These fonts are easy to read on a computer screen.

Screen Resolutions: a resolution of 1024×768 is the most prevalent in the web design industry. The second most common is 800×600 designs. It is wise to make a liquid layout that fits automatically in any computer without any break-up of images and info. Rigid layout, in this case, would obviously upset a user who is seeing a 1024×768 layout in his 800×600 compatible screen. Which resolution used must be carefully considered.

Images: Nearly every website uses images. Images are of great use for selling products and for displaying company branding. Unnecessary use of images here would have no purpose at all, but those are used to please the viewers. This would unnecessarily make the page size bigger. Using ALT tags with images for accessibility are of high note.

Brower Compatibility

There is more than one browser that is used on the web. Designing one such site for a specific browser would simply lose the real purpose of the website. It is better to test them all. The most popular are Internet Explorer (5-7), Firefox, Mozilla, Netscape 7/8.

Usability:

“Put usability first. Practice simplicity”.

Jakob Nielsen, usability Design Expert, “Designing Web Usability: The Practice of Simplicity”

Not only for completing the information architecture for a site, but also for the creative design usability of any large or small professional website design matters largely. The users should not face any difficulty in finding what they want actually.

Following are some of the basic rules of usability:

• The same basic style should prevail in all pages on the site.

• Other than having a basic style maintained with rest of the pages, the Home Page should have a different design from the rest of the site.

• The brand (logo) and/or company name must generally be placed in the upper left-hand corner (sometimes it is located elsewhere for the Home Page and is larger).

• Only 20% of a page should be occupied for the navigation, though for home page it is something different. It actually varies from site to site as per the reach of the topics.

• Generally, the top horizontal of the page and the left-hand vertical of the page are two most common locations for navigation.

• Please do not display the same links in the footer as you do in the main level navigation. Footers usually contain links namely, Help, Contact Us, Privacy Policy, Feedback, etc…

• You can have the printer friendly options if the site content displayed is suitable for printing.

• For any site that has a lot of content, consider creating ‘sub sites’. Breaking the site down into sections (similar to chapters in a book) with each section having its own landing page would simply make the site look orderly. Often the users can easily remember what specific info they want to see in which sub site.

• Please use percentages (%) instead of pixels to define widths on table definitions and backgrounds/borders for the sake of Resolution Independent Design. the users screen resolution can get an unaffected display quality using percentage (%). This can be a long process and requires testing the site in different screen resolutions, but it would pay off in the long run.

Accessibility:

Thinking about the disable users as well while making any website is the best option. If it is not for the humanity, then at least for the chance of not missing any such possible prospect that can be disable, the accessible website design issues should be dealt in with care and concern. Those persons use different technologies to browse the web (such as screen readers). Colors, fonts, use of certain development technologies, images; all these things need to be carefully selected for a web site to be accessible.

Also the W3C has defined Web Content Accessibility Guidelines. It is not expected that all the sites should follow that rules, but the web design professionals can at least review them and decide what can be done to make the site accessible.

About the Author

Joanna Gadel is from an Australian website design company which creates cheap Sydney web site design. His writings on web design principles and issues are of great importance to the budding web designers.

Horten Ho-2 Flying Wing Test Flight 1935

Writing a Grapes of Wrath essay over Man’s Inhumanity to Man..need help?

I am reading the Grapes of Wrath, and I must write a 6-10 page paper. My topic is Man’s Inhumanity to man, but I am having a tough time coming up with an outline or examples from the text. Can anyone give me help with the paper? Examples of Man’s Inhumanity, and how I could squeeze out 6-10 pages with it?

Just go through the book each time you hit something, write a note w/ the page number.

Like the tractor destroying their house.

Being made to wait in line at the border.

each beating

Each injustice

By the time you have the list of every example, you should see a pattern in the injustices. Some will occur to you as you’re doing it. So then sort them out and you have your basic outline. I don’t know what the organization might be. You might prefer the naure of the injustice, others might prefer the nature of the victims. The important thing is that it makes sense to you and your reader.

Squeeze Page Examples

List Building – Why You Need A Compelling Squeeze Page

If you want to build a large and highly profitable list, then there are several ways to go about it. You can add opt-in forms to specific pages of your website or blog, or have an opt-in form appear as a pop-up on your site, but by far the most effective method is to create a squeeze page.

A squeeze page is simply a webpage whose only objective is to collect the name and email address of the people who view that page. It’s similar in many ways to a sales page, except that in this case you are selling your newsletter, or the free report or bonus that you are offering in exchange.

Therefore in order to encourage your visitors to opt-in you first of all need to either highlight the benefits of your newsletter, or ‘bribe’ them with a free gift. This could be a free report or mini-series, for example. Basically anything that you think would make as many visitors as possible want to join your list.

Once you have a free gift, you then need a compelling headline outlining the benefits of joining your newsletter and/or the benefits of the free gift(s) that you are offering in exchange for them opting in to receive your newsletter. It has to grab the visitor’s attention immediately and encourage them to read on and hopefully opt in.

You then need to outline each individual benefit in the form of bullet points. Each bullet point will help build a solid case for why the visitor should join your list. If done well, your visitor will now be ready to join your list when they have reached this point, so now it’s just a case of presenting your opt-in form (with a little disclaimer regarding your privacy policy and how their information is safe with you).

So in summary you need a strong headline, leading onto a list of bullet points where you outline the benefits of your free gift and/or newsletter, before presenting them with your opt-in form.

This is the tried and tested method for creating a compelling squeeze page. It’s important to note that a strong squeeze page can convert at 50%+ so use this figure as a target and keep tweaking and split-testing different Squeeze Pages until you have one that converts as highly as possible. With an effective squeeze page you can build a very large list very quickly.

About the Author

James Woolley is a full-time marketer who has built up responsive email lists in not only the internet marketing niche, but other niches as well. All of these lists are run from one autoresponder account. Click here to find out which autoresponder he uses and strongly recommends:

http://www.mytopautoresponder.com

Widescreen Youtube Uploading?!?

Whenever i try to upload a video to youtube, there’s either black bars around it, or it’s squeezed into a 4:3 display, and you can see distortion. How do I upload a video to youtube so it is in Widescreen?
Example with Black Bars: http://www.youtube.com/watch?v=dAxDmirSuCg&feature=channel_page
Example with distortion: http://www.youtube.com/watch?v=Njg52nnbARg&feature=channel

Here’s the explanation from YouTube itself:

www . google . com / support / youtube / bin / answer . py ? answer = 132460
http://www.google.com/support/youtube/bin/answer.py?answer=132460&topic=16621

Successful Squeeze Page Examples

Pay Per Click Marketing Tips to Increase Profits Fast

Pay per click marketing can offer a very powerful way to reach a targeted audience at a relatively low cost compared to traditional media based advertising methods. There are a few major pay per click sources on the internet and they include Google, Yahoo and MSN. There are many smaller pay per click providers where you may be able to get cheaper clicks however testing is the only way to determine if they are worth using.

Initially it may be best to stick with the big 3 as they can deliver the most traffic and also the best quality traffic. Google adwords is probably the best of the three and it is worth learning how to run profitable campaigns on adwords as many successful businesses use this service to increase customers and profits. Here are a few tips to help you increase sales and profits using Google adwords:

Tip 1: Keywords are vital

The keywords you pick have a big impact on the kind of traffic you receive and the success of your campaigns. Always select the most targeted keywords possible to ensure that your ads are as relevant as possible. Try to get the keyword somewhere in the ad copy and the Landing Pages as this will ensure maximum relevancy and the highest possible quality score.

Tip 2: Get high click through rates

Certain search network ads can draw as high as 10 to 15 percent click through rates. Do not expect as high click through rates with the content network though. A high initial click through rate can be attained by bidding high to start to ensure top positioning and then slowing reducing bids while still maintaining good click through rates and positions. Take advantage of position preferences to ensure your ads only get impressions in the top 5 to 8 spots.

Tip 3: Setup smaller ad groups

It may be best to setup smaller and more targeted ad groups instead of having a huge keyword list for your ad groups. You can still target many keywords but just break them up into smaller ad groups to ensure maximum relevancy and quality which will help you pay less per click since your quality scores should be good if you are setting up highly relevant ads and landing pages.

Tip 4: Use conversion tracking

If you own the products you are advertising then you must take advantage of conversion tracking. It is very simple to implement as it only requires adding a small piece of code to certain pages on your site and it can really provide you with valuable information regarding the performance of certain keywords. You may be surprised how some keywords convert into sales much better than others. You may want to increase bids on those high performing keywords to maximize sales and ROI. If you are an affiliate see if you can get your merchant to add the code if possible, many will comply since they know you are trying to generate the most sales possible and that it is in their best interests. Follow some of these ppc advertising tips to help you run more successful online advertising campaigns.

About the Author

Antonio is an online researcher, author and a regular contributor to a site that shows people how to make money online. Visit us and learn how you can succeed in your very own
home business opportunity
. Also learn more about how to make big
adsense money
.

Adwords Landing Page Tips

PPC Adwords – Ad Optimization Tips and Strategies

Paid advertising? Well of course if you have the budget paid advertising is the easiest way to drive traffic to your site. You can join PPC (pay per click) companies and start several campaigns. It’s pretty simple, you set up an account just like you would a free e-mail account, pick the keywords you want your site to come up for on the sponsored list of the search results, then you can start to create your ad. When you make your ad you want to make it short, simple and to the point, and last but not least you want to include a call to action i,e “act now”, “see for yourself”, “don’t waste any time”.

Check out who else is you using the keywords your going to use before you make your ads, just simply type in your keyword in the search engine and look at the sponsored results, that’s your competition. check them out and see what approach they’re using to get customers to click their ads, then try to be absolutely different. If you search any keyword right now on any search engine you will see that all the ads are practically saying the same exact thing just different wording. There are only 2 to 3 at most that stand out from every other ad, and those are the ads that get the most clicks because they stand out more. If you can, try to include the keywords in each ad 2 to 3 times, and try to bid around $0.15-$0.20 cents. If you have a very popular keyword such as “make money online” or “web hosting” your going to have to bid a tad higher maybe $0.40-$.80 cents but it really all depends on your keywords popularity and what company your using.

The numbers above reflect that of Google AdWords in SIMILARITY that is if you have good ad optimization and your sites landing page is reasonably relevant, otherwise if your ads were terribly optimized and your landing page is not very relevant those bids could easily be $1.00-$10.00 per click. Your sites landing page (URL the ad takes you to) has a lot to do with it as well, you want your landing page to be rich with those keywords your bidding on.

All of the steps I described to you like short, simple and to the point ads, be different then everyone else so you can stand out, landing page rich with keywords, include keyword 2 to 3 times in your ad, bid a reasonable amount depending on your keywords – All of these will lead to great ad optimization, and you will be able to bid low and dominate the top 3 sponsored listing on any search engine. Do this on every campaign and watch your CTR (click through rate) and sales go through the roof.

About the Author

Luis Gross Make Money Online

Landing Page Tips for Google Adwords