How do I designate a Landing Page after pressing submit for a form in dreamweaver?
I have created a website in dreamweaver and I have made a form for my customers to fill out for more information. It sends me the form when the client presses submit, but then it directs them to my homepage. What code do I need to put in dreamweaver so that it just goes back to the form page they were originally on (blank form is ok)?
In the code, add a semicolon after your mailto command and add the webpage that you’d like to redirect your visitor to after they click submit.
For any Internet business to succeed, generating TRAFFIC is absolutely essential. That is, finding and implementing ways to entice potential buyers to read, see or hear your sales message and then to opt-in for additional information or to purchase. Without generating traffic, it is unlikely anyone will see your message (unless they perhaps stumble upon it).
If you want to attract customers or clients, you must constantly be instituting competitive methods for creating interest and action from your target market. Your target market is the group you have identified as seriously potential buyers of your product or service.
Above all, you do not want to simply spend your time, energy, and money advertising to just anyone who will possibly listen — that is extremely ineffective. When generating traffic, the process needs to include research and discipline when finding your possible buyers and reaching them in a way that is most profitable.
Consider these 8 traffic generating methods:
1. Use Pay-Per-Click (PPC) advertising, such as Google’s AdWords or similar programs by Yahoo or MSN. This method does require a learning curve, so take the time to investigate how this process is successfully implemented. When you do this right, the results can be profitable. But, if you do not do your homework, it can be a very expensive learning process.
A good place to begin is to study the tutorials provided by Google’s AdWords website. Then, you will also be able to find loads of additional training available by doing an online search. There is no end to the ebooks, videos and courses on the topic of PPC advertising.
And, a here’s tip: to get your sea legs, you may want to start this advertising method with one of the PPC programs other than Google. It can be a little less expensive.
2. Learn the science of effective keyword selection. Here, again, the novice will find that there is a bit of learning curve. But, when you do get the hang of researching and picking relevant keywords or phrases, you are likely to attract more targeted prospects. And, when the search engines pick up on your high ranking keywords, your message is likely to be viewed by more people. A pay-per-click ad has a better chance of appearing in the initial search results pages. There are a number of very good keyword search tools.
3. Create an Opt-in Page where visitors provide their name and email address for further information. The opt-in page may be called a Squeeze Page, a Capture Page, an opt-in sales page or a variety of other names. But, the bottom line is that the prospect voluntarily provides their contact information and it is added to your auto-responder mailing list.
It is this list of prospects and customers that becomes your cherished source for future sales. Prior to obviously promoting a product or service, begin to develop a relationship with newly listed prospects to establish credibility. It is important for people on your list to view you as someone they can trust.
4. Create newsletters and special announcements to send out to your auto-responder list of subscribers. Establish yourself as an “expert” on your particular topic. Give your prospects or customers a reason to do business with you.
If you are communicating effectively with your list, you will generate additional traffic by giving your readers a reason to forward your message or to share details about your particular product, service, or promotion with others.
5. Write articles and press releases. By writing and submitting articles to the article directories, you implement a marketing method for potentially long-term exposure. At the end of the article you ad short informative copy about your product or service with a link to get additional information.
Submitting a press release about your product or service can create a sense of urgency and value to what you are marketing. The structure of the press release depends on the topic and where it is submitted.
6. Implement the use of Viral Marketing. This is where you take the opportunity to include your website address and a short promotional blurb to sources that are likely to be shared by others.
With this marketing method, people can become so intrigued with the message or information you provide they feel compelled to pass it along to others. For example, you can attach a creative or informative message or link to various types of media — such as an article, some variation of gossip or buzz format, a funny video or entertaining game.
7. Join forums or discussion sites to gain information and to share your knowledge. Research forum websites for your particular topic, observe the communication exchanged on these sites, and eventually contribute value to establish your credibility as an “expert.” As with articles, you can ad a brief blurb about your product or service and include a contact link.
8. Exchange or trade links with other websites. This can be a great way to build business relationships with owners of other website or blog, and this method is free to inexpensive. Do a search for websites that will compliment the product or service that you offer. Chances are the other website owner will consider this a good move as well.
By showing each others website links, it brings additional attention to the sites — and the search engines like to see incoming links. Also, when visitors see your link shown on someone else’s site, it may appear to be an implied endorsement.
The above methods for generating traffic only represent a fraction of the tools you can use to achieve marketing success. However, these 8 traffic generating tools have proven to be well worth your time, effort and expense when properly implemented. More information about these and other methods can easily be found by doing an online search.
About the Author
David Schaefer is an entrepreneur and writes on the topics of personal development and Internet marketing. If you’re searching for a truly successful online income source, get the FR.E.E MaxPro System Report and Audio at: http://MaxProIncomePlan.com — Also follow David’s marketing tips and insights at http://twitter.com/davidschaefer
Opt in Page Generator
Why become Lead Generation Expert?
The term includes internet marketing, or network marketing MLM marketing members, and anyone with a home online business from home.
Here are some weight, but not limited to, the reasons why you should become an expert in the production leaden
The disadvantage of not generating your own tracks
1. On the basis of advertising your business directly, it does not, and What is more, it is very expensive. If you are an agent network marketing or affiliate marketing, you know that when you enrolled in this program, the company a URL with your username and / or code to pay a commission for each sale you make. Once you your membership page, some retailers will give you new office online marketing tools such as banners, emails, etc. Everything must do is advertise your MLM or affiliate page. In addition to making phone calls now have to advertise to exposing your business on the web worldwide for potential customers and / or prospects. There are many companies in line, you can advertise your business but if your advertising budget is limited, can not afford to throw $ 2000 or a credit card limit.
2. Rental of mailing lists advertising your business is not very effective either. Although the rental of mailing lists is spam free, many of them are not legitimate, others are very expensive, and many others are constantly bombarded with ads that your ads to go directly to the trash.
3. Buy packages of lead. Many companies advertise goal leads more and more, there are many frauds, that wants the son are fresh, but they sell again and again! There are some good companies, but their lead packages are far from affordable. Worst of all is that after buying a pack of lead and in turn leads to very insensitive, it has lost its investment. And so is the return on investment? Loss time, money and his own effort!
4. Announced in the FFA sites. It does not work well. People who visit sites expect FFA at any cost, and does not intend to pay for something. So why waste your time and effort?
The upside yours generating
1. The good news first, is not very difficult to become an expert on the production of lead!
2. There are extraordinary means to generate its own profitable pieces. Learn to generate leads on your own is more profitable, efficient and productive.
3. Become an expert in lead generation the feeling of being a leader. Once you learn, you teach others how to do and follow your footsteps.
4. You can design your tactics lead generation to specific target markets to the site. This allows you to view more specific and thus improve the conversion rate.
5. It is the only way to build a foundation for your business. Generating leads creates a list of prospects and outlook to have on your list is what customers will pay you and your business.
How to generate their own products?
When I was a rookie, I know that when someone spoke of a Lead capture page, or an opt-in page. I used wonder what a lead capture page or opt-in lead, and how to work? If this is new to you, do not feel bad, we all go this learning curve.
Basically, a capture of lead, or reject the page, is a site with an offer, and how a person can accept or subscribe to a newsletter or a mailing list. The prospect is inserted his name on the form, and he / she is taken to another page, an thank you page, a download page, or a subsidiary of MLM real or website. Once you have entered an overview of its name, he / she has decided to participate to the list, or if you have won their e-mail, and became an "opt-in subscribers!
The supply of non-page application must be attractive, with a perceived value to give your prospect a good reason to choose your list.
Its non-application must be filled boxes allow the prospect an entry of your name and your e-mail or for more information depending on what your business is all about.
Once you enter your name and your e-mail, where is the information? Its lack of application in form page and must be connected to an automated answering system. The automatic response system in charge of mechanics.
When your list starts to grow, it is your responsibility to take care grow and their prospects for a useful free information about how they benefit in some way with products and services.
In short, create your own opt-in page, and generate targeted traffic to it. Become an expert in the production of lead is the best thing to do because it is more profitable, they can ask more targeted niches, less chance of going out of business, and more importantly, this experience will help to build their own customer base or prospect lists of customers / and, ultimately, make more money. "
Attn Ezine editors / Site owners Feel free to reprint this article in its entirety in your ezine / site so long as you leave all links in place. No change in content and include our resource box listed here, and please let us know when he sent a glance.
About the Author
Copyright 2006 David Pineda is an active article writer and the author of a new ebook called: “List Building Online” To request a free copy of “List Building Online” visit our web: Online Lead Generation
Website Design Services for Creating Effective Landing Pages
A Landing Page is the first page a user lands on after following a link. A good website design professional will create a landing page with the aim of providing user information within the first two clicks. As this is the first page a searcher lands on after clicking on a link – the page should clearly define the information being searched. Landing pages are normally more detailed pages and provide additional information on the text followed in the link. A landing page does not necessarily have to be the Homepage. Any internal page providing more information on the queried search term would be a landing page for the visitor.
There are different ways of reaching a landing page:
a. Through a link on the homepage.
b. Following links from syndicated articles, blog posts, press releases etc.
c. Following a link displayed in the organic search results.
d. Clicking on a displayed add etc.
Designing an effective landing page that holds a user’s attention and clearly helps him understand what is expected of him can contribute a lot to improving conversions.
While creating a Landing page make sure that the page has sufficient information laid out in a manner that is easy to follow. This would make it easy and helpful for users in making a buying decision. While designing a Landing Page Website design professionals keep certain parameters in mind so as to maximize the full potential of the page. Some of these are mentioned below.
Each page should outline a clear path that a visitor can follow. The headlines should be in context to the theme of the page and sum up what the landing page is promoting. There should be a logical sequence assigned to the path. Headlines should match the goal of the page.
Call for Action
A prominent Call for Action (that prompts a visitor to take the next step) should be well highlighted. It should directly take the user to the conversion page. This should be in synchronization with the goal of the site. CFA’s should be consistent and relevant and whatever you choose should deliver value in exchange for the user’s action.
User Benefit
The page should identify how the offering would benefit the user, if the website services are availed.
Highlight Areas
Add important points at the beginning of paragraphs. Bulleted points provide better readability as most users tend to read the beginning and last paragraphs and mostly skim through the rest of the content. Highlighting and bulleting brings the eye to the area for which you want visibility.
In addition short paragraphs not more than 5-6 lines long have a better chance of being read than very long paragraphs. Text should be readable with a clear legible font and no grammatical or spelling errors.
The page should be readable by both human visitors and search engine spiders. Ensuring that the page is free of any search engine roadblocks will take the page one step closer to better search engine placement.
Keep in mind – How well connected is the landing page to the offering? The user should be able to complete the participation quickly without too much effort.
Faster Page Load
A page that takes a long time to load has a higher chance of being abandoned than a faster loading page. While designing keep in mind that heavy graphics, long coding etc contribute in slowing down a page load and should be kept to a bare minimum.
Testing
Testing the landing page by running it through a sample audience to rectify errors will help present a well designed webpage to the relevant searchers.
While creating a landing Page always keep the target audience in mind, your offering, how easily can the user retrieve information, what is required by the visitor to make a purchase or to participate in the offering, is the action easily achieved (how well connected is the landing page to the offering).
If the online user is not able to find the information that he is looking for as quickly as possible and if he has to dig deep into the site to get the information then the chances of a number of early exits from the site are quite high.
Keeping these parameters in account can help you decide in choosing the right website design firm to create landing pages designed for better conversions.
About the Author
Sabinder Kaur is the Director of Cranvas(www.cranvas.com) – a custom web development, website design and website optimization services provider. To get more information on web development services please visit:
http://www.cranvas.com/website-design-services.htm
Feel free to reprint this article with permission so long as this resource box stays intact.
Top Landing Page Designs
How to create an effective landing page
Drive traffic to PPC (pay per click) campaign e-mail or an advertisement its homepage is a mistake.
Left to their potential customers to your homepage (which is filled with so many different options) and hope you take action is a recipe for disaster.
Want to generate traffic to a landing page that focuses on conversion. Your landing page must be independent of its main site, and its sole purpose must be to transform the traffic.
A landing page focuses on a single action you want visitors to take with the subject or the subject of this page that are relevant to the keyword or topic listings PPC, email campaign, etc.
Warning: This list may seem a bit long, but every point is very important for creating a page actual destination.
Here are some key points to consider when creating your landing pages:
Many visitors can explore the entire site before deciding to read your copy. So, you should design your page scanners destination in mind. Make your titles and subtitles tell your story?
Place your copy and read only the titles and subheadings to make sure they are convincing.
These pages usually have better work as a single column. However, please test this theory in itself.
Delete all navigation elements. His regular port only serve as a distraction. You want to keep the prospect ahead, and not having the eyes wandering around the page.
Graphics and Copy unrelated Offer can be a distraction and disrupt the flow through your landing page.
Keep essential elements "above the fold." The Research shows that takes place 3-8 seconds to convince users to stay on its site. What you see to convince those in the right place and give them a reason to stay.
Make sure your call to action is above CAP.
Your call to action must be repeated for each mode full screen, the user sees the page while scrolling.
Above coverage is also the best place for their product image. Images are effective on the left of the text.
The owner may be the only thing your visitors to read. This makes the title of its vital importance. The title should be compelling case that matches the message of the PPC ad, email campaign, etc. which led to his visitor to your landing page.
Legends must be included for all major points of information. This breaking of copy and make it easier to read.
bullet points are essential for any What list.
Never ask for more information than you really need when you ask people to opt-in. Make sure that the information you have requested is relevant and telling the user how it is relevant.
Have a privacy policy up next any physical support also helps.
His "Send" button is the final step people take. Make persuasive text. "Send" is not convincing. Try "Give me my free report" or "Yes, I want my free report.
About the Author
Jennifer Horowitz is the Director of Marketing and co-owner of http://www.EcomBuffet.com Since 1998, her expertise in online marketing and Search Engine Optimization (SEO) has helped clients increase revenue and achieve their business goals. Jennifer has written a downloadable book on Search Engine Optimization and has been published in many SEO and marketing publications.
Pay Per Click Advertising – The Best Way To Earn Handsome Amount Online
Internet is to be explored to the maximum as there are several places which suit every individual’s likes and interest. Business can be substantiated with a complete internet potential and one such spot is the pay per click advertising. Other internet marketing techniques prevailing today are google adwords, forums, signature files, email advertising and many others. The major aim of such procedures would be to target traffic to the website in the most effective way. Pay per click search engine converts internet traffic to real sales. It is indispensable for the business sales which aims at generating marketing arsenal. Marketers make use of ppc advertising in order to advertise networks, search engines and websites.
Pay per click is perhaps one of the most powerful techniques that is compatible in the world of internet marketing. Advertising companies generate income with search engines. They earn profits as each customer clicks on a certain advertisement. Visitor count is increased whenever an advertisement in clicked.
Search engines can be classified into product and service engines. Google adwords is a major arena of pay per click. The left side results are the organic results of google web page. Sponsored links contain adwords that are on the right side of the google web page. It is not easy to include adwords in google. There is a heavy competition on bidding for the keywords, and only the best ones that pay the most money prevail. There is a certain amount of risk hidden while creating an individual website, and some people take to promoting other websites as a safer bet.
Google adwords has a robust platform that helps in the ppc search engine internet marketing. An insight for searchable keywords and the ability to use free tools are the requirements of major success in google adword programs.
Certain business endeavors must be accomplished before dabbling into driving traffic to your site. The system has to be studied well before stepping into any campaigns. Practicing the bidding technique wisely will help in attaining more profit. Google adwords are the best, but not the easiest pay per click program. Especially, in the absence of a guru, falls are more obvious on experimentation.
There are google adword books written by experts in the pay per click arena. Such books instruct the reader on the use of relevant Landing Pages and grouping of keywords. The keywords are to be set up in broad match, phrase match and exact match categories. Negative keywords are also to be included in the campaign. Google adwords book also suggest on using the google adword interface properly.
The web page is to be tracked in order to catalyze the running adwords and pay per click campaigns. All the substances are to be tracked to the keyword level or group level. There are instances where advertisers have lost money with adwords thanks to false clicks, or deliberately generated clicks to earn revenue. Google forums show up those who have given up on adwords. While it can sometimes be considered to be some kind of scamming procedure, Google keeps updating its software to keep ahead of the scamsters.
Often marketers give up as they lack business tactics. Though huge profits can be attained through google adwords, a lot of learning and experience in this field is required. Simply opening a web page with keywords would not result in sudden inflow of dollars. Researching on adword forums and blog visits are the precautions that are to be taken. Rather than criticizing and giving up, it is better to go deep into the various success issues in adwords. Pay per click advertising has now become one of the major ways of making online money!
About the Author
Want to learn more about Pay Per Click advertising and other internet marketing strategies? Then check out the Internet Marketing Center
Ppc Landing Page Best Practices
Lagunas PPC | PPC escape notice
PPC escape online today at the office Jay Stockwell.It It's really exciting to reveal the detailed report on the escape last PCP.
Here you go away PPC to videos and information.
PPC escape what is? [Read more about PPC gap here.]
There are three main parts – theory, practice and tools.
These three points are important. Most experts marketers know about them. However, not many attempts to combine and optimize all three in your PPC campaigns.
The theoretical lead in the following areas:
The pivot of traffic: – The increase in traffic without increasing costs – Improve quality (Q) by the Mayor of CTR – QS improved by a better page
The centerpiece of the conversion: – Increase the conversion rate with quality traffic – Tips for the dynamics to the target page SpeedPPC – How to optimize your landing pages for conversions
All customer pivotal value of life: – Introduction to the LTV and how to calculate – Increase in LTV-free – Increased LTV with complementary products
Multiply Advantage: Here you can discover how you can leverage your earnings growth is growing at an exponentially and continue to grow your business.
In the workout you will see:
Here you find the following information.
User Guide SpeedPPC
> Full documentation on the use SpeedPPC.
Training Video SpeedPPC:
Here is a collection of training videos to show you how to practice shoot advantage of all features SpeedPPC has to offer.
SpeedPPC Essentials:
Most SpeedPPC lets teach the basics of how to use SpeedPPC.After it can happen to more advanced topics such as
> Tips for creating a list of keywords Killer
Simple construction> of the campaign using a list of keywords (Single Core)
> Building Campaign simple with several lists of keywords (Dual / multi core)
SpeePPC is the best tool to use PPC marketing. PPcLoophole course, I recommend that those who are serious about making money PPC marketing.
About the Author
A BETA Tester of PPC Loophole.Using Speed PPC for making money online.
PPC Best Practices: 10 Secrets for Paid Search Campaigns
I am new to web design. I created a website with the sole purpose of providing information. I used homestead.com for my template and it is a bit lack luster. My main problem is my Landing Page. I am having problems with people seeing my home page and then not progressing to my other pages. Would you please take a look and tell me what I can do to improve the image? Let me know if the content on the first page seems inviting or not…just give me an honest critique. Thank you so much.
http://www.solution-reviews.com <---The website that needs work
Your website have too many stuff very confusing, I wonder what are you selling? This is why people don’t go to other pages. Try to focus on just one product and create just a page website and put all those advantage, benefit.
Check this simple website for example. http://www.workfromhomespecialreport.com/AutoPilotProfit.html
This is a high converting site by Ewen Chia.
Another thing, you miss out the most important thing “Opt-In” box in order for you to build potential customer list.
Try aweber service at http://www.aweber.com/?304861
Always capture leads first before you send them to affiliate link
To understand more about effective website go to my website as stated below.
Landing Page Images
How COOL is this? a rhetorical question?
(Obviously a rhetorical question.) Go to this link and look at history in the making. It’s a shot taken by the MRO (in orbit above Mars) watching the Phoenix lander (yesterday) as it was about to land on Mars. (As you may know, it first used a chute and then touched down using it’s thrusters.) We are living in a cool time to be able to see stuff like this for the first time. (Simultaneous missions allowing one craft to keep an eye on another craft for us.)
NASA’s Mars Phoenix Lander can be seen parachuting down to Mars, in this image captured by the High Resolution Imaging Science Experiment (HiRISE) camera on NASA’s Mars Reconnaissance Orbiter. This is the first time that a spacecraft has imaged the final descent of another spacecraft onto a planetary body.
Top Ad Sense Cap Or Click Per Pay Website Designing
Many people who decide start using the Internet to make money do so without ever selling a product. What they do instead is sell a service by offering information. They get paid by focusing in on top AdSense cpc keywords to build their web sites around. This concept can be a bit difficult for newcomers to grasp, and honestly, it’s not always the best way to a payday. Top AdSense cpc, or click per pay, keywords are those advertisers are willing to pay the most for per click. Each time someone clicks on an ad, the Top AdSense cpc clients pay Google the high stated rate. for visit to:- www.web-audios-plus.com This doesn’t necessarily translate into a full payday for the web site that’s hosting the Google ad, however. Rather, they just get a piece of the pie. It is quite possible to make money using top AdSense cpc words to create a site, but sometimes lesser paying words will actually draw more niche traffic that’s willing to click through on the ads. In the top AdSense cpc world, the truth is the highest click per pay rates aren’t always the best conversions. Anyone who wants to make money by focusing a new web site in on top AdSense cpc keywords should do a few things. These include: •Choose top AdSense cpc keywords quickly. While it’s tempting to go for the highest payouts, if 5,000 sites are doing the same, the split won’t be that impressive. Instead, pick a niche that falls into the top AdSense cpc and try to build around that. •Make a web site heavy in the top AdSense cpc terms. Be sure to add content and lots of it to draw traffic to your site. This means a series of articles that explain the topic, offer useful information and insight. •Don’t forget meta tags for pages that use top AdSense cpc words. These are unseen keywords on pages and in articles. They don’t show up on the pages, but they work with search engines to help drive traffic. •Try a combination of top AdSense cpc words that create a logical mix. Pick a theme and build around it with different payout keywords that complement each other. •Update the site frequently. If you sit down and write 75 articles based on the top AdSense cpc keywords or have the done for you, more visit to :-www.video-web-wizards.com publish the articles a few at a time to keep the site looking fresh and updated. This will help bring new viewers in and can help increase chances of top AdSense cpc conversions. Top AdSense cpc keywords can help guide a web site’s creation by showing the subjects that pay out the highest. However, some of the best strategies involve a combination of the higher and lower cpc keywords to create a more appealing web sites that’s more likely to draw traffic and conversions.
How about being able to make your own website in a matter of minutes? I’m not speaking about a dink small site with a few words on it either. I’m want to say a gorgeous website that has the appearance as if you paid thousands of dollars for it. {Great|Magnificent|Good quality|Stunning| graphics, well written copy, professional look and feel for the whole thing. If you would be able to do that, you’d overcome the single biggest problem holding the general public back from earning big money with web marketing. The excellent news is, Auto Profit Launcher lets you do exactly that, not only once, but many times!
Andrew X and Steven Lee Jones, writers and creators of fastest selling websites like My Clickbank Business, Google Ambush, and Google Massacre. Wehave mixed to sell over two million worth of these three sites over the last twelve months, but thats not all they’ve been doing. Since the month of June 2009 they’ve been preparing a top secret project called Auto Profit Launcher. Andrew and Steven have been developing and testing an exceedingly special web based tool that it’s ultimately launching to the public for the first time on tuesday December 1.
The internet marketing tool, aptly named ‘Auto Profit Launcher’, will allow subscribers will be given product based websites ( eg, digital e-book sales website ), affiliate review internet sites and templates, and an entire crop of Squeeze Pages… Just about all they’ll need to become successful online . What’s really good is that the members NEVER have to understand HTML, a way to FTP, a way to insert Aweber code etc etc… Everything is done in a wizard type application that even uploads the internet site to their own hosting. And, they also provide clients step-by-step video coaching that walks them through the entire traffic generating process. So once members have their website running, they will then get the training they need to start to make money.
Actually magic news… And to be truthful, pays off a whole lot more than the 497 dollars they’re charging for complete access to it.
Features :
* Clients use this particular application online ( you just have to log in ), so you do not have to install anything on your own computer * It takes less time to create an internet site than it does to observe your favourite night drama on TV. * you’ll have a huge number of templates to choose from, including CPA review sites, multiple product review sites, digital product sites and squeeze pages. * Every site includes all of the pages you want, including a privacy policy and article pages ( if you select a template that includes them ) * You do not need to be a computer professional to use this… You can actually be a technical dunce, because all you have to do is log in and follow the magician ( it will even put your internet site files on your server for you, so you do not have to understand anything about FTP ) * The site you create will integrate with your auto responder automatically, so you’ll be able to commence building your own niche e-mail list right away * The application walks you thru a wizard to let you choose your internet site template, which autoresponder you would like to plug into, and a bunch ofother things… Then it automatically spits out your complete website! * there is a nice set of templates to choose from, so you can create the appear and feel you want for your internet site * you’ll get all the pages you want ( privacy policy, review page for each product, for example. ) mechanically, and the entire site will work completely out of the gate * The tool will upload your website to your server automatically ( you just supply the FTP user name and password you get from your hosting company…but that is’s all that you need to know about FTP )
It does not get any simpler, in my judgment. You can end up with some superb sites and all you have to do is click your mouse a few times to get there. This is one of the best, best tools I have ever seen for web marketers, and I highly advocate that you register for it. I really advocate this {product|software|tool|application| for those that do not want to spend a to of money when starting their online endeavour, waste their time and money.
the sole significant con I see is that’s somehow useful for beginners and not very experienced webmasters. If I learn more cons I’ll let you know.
WordPress Review Site Themes – How To Use WP To Build Review Site?
Are you still designing static html to make your affiliate review sites? I can say that it is really time-consuming to design a static html page. It will take you almost a week to design every page of a whole website from scratch. And when you want add a page or make some changes, you will have to redesign again. What a pain in the neck!
I highly Recommend using CMS(Content Management System) to build your website. There are a lot of popular free CMS including WordPress, Joomla, Xoops, Plone and so on. Most CMS are open source and available for personal use! Comparing all aspects, I recommend affiliates to use WordPress to build review sites! Because it is simplest and easiest to use and install.
Use WordPress To Create WP Review Site – Easy and Simple!
I have build numerous WP review site, it is easy and simple. I don’t need to use any page designing tools to develop a single page of my website now. All I have to do is to install WordPress in my domain, configure a SQL database, find a good theme and install needed plugins. Then I have my review site up and running in just a few minutes! It is that simple and easy! Now don’t design any static html pages any more, use WordPress!
What Kind of Themes/Templates Are Suitable For Review Site?
Not all the themes are suitable for building review site. A theme should be properly optimized and redesigned as a Landing Page. What should you take attentions to, when redesign a theme?
Here are points you need to be alert of to:
1. Delete navigation on top of your homepage.
2. Deactivate your widgets. You don’t anything that distracts your prospects!
3. Using White or light color background and black text are the best for readability!
4. Sort the sequence of the posts. Put the No.1 product or service on the first place! Then sort the sequence by descending!
5. Enable your visitors to leave a comment or rate the products!
There are just a few tips to set up a WP review site. You need to find themes that are suitable for building review sites and some affiliate plugins.
Internet Marketing Expert, engaged in affiliate marketing for years.
Free Landing Page Templates Wordpress
Affiliate Wordpress Theme Review
Affiliate marketing is the best way to gain a living. No customer service. No merchant accounts. No dealing with products. You just simply move people from one place to another. Simply directing people who are looking to buy something to somewhere they can buy it and earning a commission as a thank you.
Affiliate WordPress Theme is now one of the single most popular ways to run a website whether that site happens to be a blog or a static content site. The plug-ins and themes that WordPress has tend to rank certainly in the search engines. The combination of ease of use, zero chargers to use the software and the way WordPress sites attract so many visitors makes it the perfect tool for affiliate marketers.
The basic concept of Affiliate WordPress Theme is as follows. You create a website based around a specific niche or keyword phrase. Once you have chosen your niche the next job is to create content around that theme. Luckily adding content to WordPress sites is incredibly simple.
Numerous articles on your sites gives Google, Bing and Yahoo the chance discover on your site. And the more articles you have, the more potential traffic you have coming your way. Visitors arrive at your website having found it in the search engines and you then using a variety of techniques you try to convince them to buy something. When they do you get your commission.
Building an offer page is only one part of the equation. You also want the code to be clean and optimized for search engines. If you plan to drive traffic to your site with pay per click marketing, you are better off having a website that allows you to gain high quality scores fast. The higher your quality score, the less your first page bids and the bigger your profit margin. With Affiliate WordPress Theme, you can create highly optimized offer pages fast!
It is a lightweight landing page template that is designed for online marketers. If you are in the business of making money online, you can’t afford not to check this cool piece of code out.
Affiliate WordPress Theme is easy enough to get started with because it is free. The real skill when it comes to WordPress affiliate marketing is figuring out how to attract enough visitors to make a healthy profit, and how to transform those visitors into clientele.
About the Author
I am an expert author with more than 10 years experience in internet copywriting. I have a wide range of interests varying from internet marketing to very specific niches like Affiliate WordPress Theme.
Wordpress Sales Page Templates: How to Install a Sales Page Template in Any WP Theme!
“Content is King” – that’s a given, there’s no debate. But how
do you get content? Like most projects, breaking into bite-size,
easily digestable chunks makes the process realistically
achievable. By creating articles, you build and develop that
content. So how do you profit from articles? I, personally, find
the best way to approach the ‘process’ of making mony from
articles is to work backwards! That is, to determine what your
ultimate goal is and then figure out each preceeding step that
leads to it.
Example: Ultimate goal – sell an ebook preceeding step -
subscriber reads recommendation in 5-part mini series preceeding
step – article reader visits name squeeze page and signs up for
mini series preceeding step – prosepct reads your article on
someone elses website/blog/ezine preceeding step – publisher
picks up your article from directory preceeding step – article
submitted to directory preceeding step – you produce article
And try to keep a single focus for each step. For example, you
want people to sign up for the mini series — then the email
capture/name squeeze page should only give them that option!
Don’t put tons of other links on that webpage which would give
the visitor alternatives to signing up for the mini series. Keep
it tightly focused — keep the objective in mind.
So the tasks would be (for the above example), in this order: 1]
Create the ebook – research and write – or outsource it through
elance.com, guru.com, etc. – your product to make money on. If
you’re not sure of how to write an ebook, just write it in
MSWord or your wp of choice and convert it to a .pdf document
with a password protection. Upload that to your web server. 2]
Create a single webpage introducing, recommending and soliciting
orders for your ebook. Include a PayPal, StormPay or some other
shopping cart link to order the book. 3] Write 5 short emails as
a mini series (which include a link to your ebook order page)
and put them into an autoresponder. 4] Create the single webpage
with a compelling copy for why the visitor should sign up for
your 5-part mini series and include the webform which links to
your autoresponder. 5] Having got those 3 things above in place,
now you need to write the article(s) that include a link in the
resource box to your name capture webpage. 6] Finally, use
‘article submission software’ to submit your article to the
directories (see resource box for link).
Important note: You do NOT need big, flashy, complex websites to
profit from articles! A simple compelling page that directs them
to an autoresponder. From the email messages in the a/r, you can
send them to a simple order page for your own ebook or you can
send them to an affiliate product page. Bottom line – Keep it
simple!
If you’re sending them straight to an affiliate page (I think
capturing their email first is better but I include this as an
option) from the article resource box, you won’t need to do step
1, 2, 3 or 4 above.
If you’re sending the reader to an affiliate page after
capturing their email, miss out step 1 and 2. Step 3 could be a
5-part mini series, or you might just want to send them to an
ezine you publish (which recommends your affiliate product) or
send them to another great article (or part 2 of the article)
stored in an autoresponder. But you’ll need to give them some
reason for them to give you their email address!
Articles are a very powerful method of attracting visitors to a
webpage and ultimately to generating ’sales’. Readers of your
article have already established a ‘know, like and trust’
relationship with you and are therefore much more predisposed to
buying from you. They are the ultimate targetted traffic – and
therefore the most profitable visitor! Get your articles out
there and let them silently, effortlessly do their work.
About the Author
Article written by Rudi Ashdown and first posted at
http://www.whywebsiteswork.com . To learn more about profiting
from this article, go to http://www.fromthis.com/article_a.htm
Wp Squeeze Page Generator
Build Business Web Site – a Simple Checklist to Go Through Before You Start
Before you begin creating your website, it’s important to understand clearly, what you want to accomplish. This checklist will help you with that. As always, preparation is the key. You might not need to use all. Just use what works for you.
The main information to prepare
Blog/website title – a short but compelling word or phrase that conveys the purpose of your website. The title should definitely focus on your main keyword(s).
Blog/web tag line – a sub-header to the title, where you can add more information to appeal to the reader. Again, use your main keyword phrases or related keywords.
Blog/web keywords – identify up to 3 main keywords for your blog.
Your primary e-mail address – it’s a good idea to reserve an extra email address, specifically for your website administration (GMail is recommended). You will need this email address to administer your blog. And when you outsource the web site maintenance, you can give this address and password to your outsourcers or staff members without hesitation.
Blog categories – If you plan to create a blog, categories will help you to keep your blog posts organized and easily searchable. Be sure to identify category names that are also good keywords for your market.
Web site structure
The purpose of the business website is usually to get a sale or a lead, or build your brand. The website structure should reflect that. Here are the structures you can use.
Classic website – A business website with (relatively) static pages like Home, Contact Us, Products etc.
Blog – A website with changing home page. Every new blog post appears on top of the home page.
Squeeze page (or Opt-in Page) – A single-purpose page to get a sale or a lead. Used for lead generation, or as a Landing Page for Google AdWords.
Combinations – you can always combine the above basic structures:
Classic website with a blog (blogsite)
Classic website with squeeze page(s)
Classic website with a blog and squeeze page(s)
Blog and squeeze page(s)
Access data checklist
Your access data checklist will help you keep track of the information you will need in order to effectively manage your business website. Your staff or outsourcers will also need this information to manage the website for you.
Your hosting company cPanel (or other) login URL, name and password
Your website FTP address, name and password
Admin login address, name and password if you are using systems like Wordpress
Dedicated email address (as mentioned above) name and password
Any other services you use on your website. E.g. Yahoo ID, Google Analytics access codes (use Gmail account above), Web 2.0 login data (Twitter ID and password, Facebook,…)
Your access data checklist may look like this:
Hosting – URL: < yourhostingprovider url >;
Username: hostingusername
Password: hostingpassword
FTP – URL: < your hosting FTP url >
Username: ftpusername
Password: ftppassword
WordPress Blog – URL: < yourdomain url / wp-admin >
Username: admin
Password: blogpassword
Email: youremail@gmail.com
Email Username: admin
Email Password: blogpassword
Do you want to know how to build business website for effective online marketing and positive ROI, without tech headaches? Click here to discover how to effectively build business website today!
Entrepreneur, online marketing practitioner and business owner with background in software development, outsourcing and IT. Especially focused on using internet, online and mobile technologies to automate marketing and business growth. Always interested in fresh business ideas and bright partners.
The Relationship Between A Landing Page And Conversion Rate
The key to find specific information over the internet is the search engine. Without it, it would be impossible to locate any information on the web. As a result, it becomes imperative for any online venture to please search engine spiders and rank highest possible across Search Engine Results Pages (SERP) of Google, Yahoo, MSN, Ask, Overture and others. In other words, companies around the world vying for commercial success seek services of a seasoned search engine marketing consultant to ensure optimal conversion rate.
Higher the conversion rate, the better, and it is precisely the core objective of all ecommerce websites nowadays. Simply put, conversion rate stands for the percentage of visitors that convert into sales or leads upon visiting the website in question. It is derived by dividing the number of customers or queries generated, by the total number of clicks received by the website’s URL. For example, if a website witnesses 5 sales per 100 clicks, the conversion rate would be 20%.
The subject of conversion varies between B2B websites and B2C websites. While B2C websites look forward to generating sales, the underlying objective of a B2B website is to achieve maximum leads.
In order to harness optimal conversion rate for the best price, it is a general tendency among commercial ventures to go for an offshore internet marketing consultant, expert in search engine optimization and other web marketing strategies. These companies seek IT outsourcing consultants to zero down to the most competent and cost effective offshore internet marketing consultant in the least amount of time.
As any visitor invariably arrives at a landing page as soon as he/ she clicks the website’s URL on SERP etc., a search engine marketing consultant or an offshore internet marketing consultant focuses on optimizing the conversion rate by improving the quality of the landing page consistently. In order to minimize the rate of leaving after glancing through the landing page, these IT outsourcing consultants create and update the landing page stringently to meet the anticipated needs of the visitors without fail.
About the Author
I am the webmaster at www.synapse-consultants.com – a search engine marketing consultant company offering numerous services, such as content management, offshore software development, online marketing, search engine optimization, search marketing, and website maintenance services.
B2b Landing Page Examples
Is Your Company Wasting Traffic With Poor Conversion?
Have you ever listened to a group of marketers talk about their websites?
The misguided brag about traffic to the site. The savvy ones talk about what happens to their traffic.
The point being, generating traffic is only the beginning. It’s the easy part. The hard part—and the real leverage in your marketing model—is the rate at which you convert traffic to qualified leads or sales.
Improving your site conversion is the most important lever you can pull to increase customers. Almost every website “leaks” and fails to convert otherwise interested prospects. This lack of conversion suppresses your ability to reinvest profits from newfound customers in initiatives that generate more traffic and more conversions.
Here are some fundamental tactics that can help increase your conversion rates:
- Understand the intent of your traffic. Site visitors at different stages of the sales cycle will need different content and Landing Pages with different offers and information.
- For example, deep in the funnel, a qualified prospect with near-term closing potential may be looking for a quote or a demo. These types of “high-engagement” offers are appropriate at this stage because the prospects are willing to invest the time.
- You’ll need a different process and different offers for less qualified prospects that are still in the research stages. B-to-B buyers, in particular, often require months of nurturing. Sub-offers, “micro-conversion” tactics and voluntary forms are appropriate for these early-stage leads. In this case, think about content-types and offers that require lower levels of prospect engagement.
- Align the source of the traffic with the destination messaging. Make sure the source and destination content mirror each other in their design and their key messages, especially the offer. For example, if the source shows an image of a free booklet the respondent will receive, show the same image on the landing page. And keep the alignment consistent for other materials prospects will receive later in the sales cycle.
- Invest in well-designed landing pages. Create relevant incentives and premiums. Be wary of co-registration tactics that dilute your value proposition. If you are “drip marketing” to a list of existing prospects, consider using personalized landing pages with pre-populated form information.
- Allow visitors to convert on their own terms—by calling or by using a registration form. Be sure you have a top-notch lead processing infrastructure in place for each response channel.
List Building 101: Effectively Grow An Opt-in Email List
Email Marketing is dependent on your email list. Even the best subject line and email design in the world won’t be effective if sent to the wrong audience. Growing an email list properly with targeted demographics is a crucial step to beginning an email marketing campaign.
Size Matters – Or Does It?
Most email marketers are concerned about the size of their email lists. The bigger the better is the common perception. A bigger list, however, isn’t as important as a quality list. Building an email list of subscribers who actually want to read your emails and are interested in what you have to say will not only cut down on spam complaints and unsubscribes, it will also lead to more sales and conversions.
Quality over Quantity – Opt-Ins Only
When looking to build an email list, some marketers will grab any email address they can find and throw it into a database by exporting an address book, uploading a collection of business cards, and even grabbing a current customer list. While you have access to these addresses and may have done business with these contacts, they didn’t opt-in to your email newsletters. That means you can’t legally send them any email advertisement or promotion. Your email list should consist of only those contacts who have definitively stated they want to receive promotions or newsletters from you or your company. Though this may seem like a long and daunting process, follow these ten simple tips and you can grow an effective email list quickly and easily—even without spending any extra cash.
1. Send an Opt-In Request
While you can’t simply add all of your emails to your newsletter list, you can send out an opt-in request. Create a separate list of all of your contacts and send an email inviting people to sign up for your newsletters and promotions. Allow recipients to click-through to a Landing Page with a subscription form and specify preferences for what emails they would like to receive. By giving your contacts the option to receive your emails, you don’t face the risk of losing business by spamming your current customers.
2. Website Sign-up
Place a web form on your website to invite users to sign up for your newsletters. Put the web form on your homepage in an easily seen location to gain the highest number of subscribers. Additionally, place a signup box on your news page, blog, specials or anywhere else appropriate for news and changing information about your company and products. Also, keep in mind the length of the web form. Simpler is always better, so place one box asking for just an email address. Many people will be hesitant to give away too much personal info.
3. Include a Forward and Subscribe Button in your Emails
On every email you send out, include a link to forward the email to a friend or associate. Viral marketing can help get your message out to new recipients not on your contact list. For those new prospects who receive your emails from friends, include a subscribe option directly on the email. Include a phrase like “Receive this email from a friend? Subscribe to future updates” to gain new followers virally.
4. Inform Contacts about your Newsletter in Regular Emails
While allowing your email subscribers to help you gain additional contacts can grow your list, adding a link to subscribe on your own emails can also increase your contact database. Encourage every employee in your business to add a link to subscribe to email newsletters in their email signature. This way everyone who receives your day-to-day emails—including potential clients and existing customers—will have an easy way to sign up for your mailings. Make sure the landing page for this link makes it simple to subscribe. Create a dedicated page just for newsletter signups—you don’t want visitors to have to hunt through your site for a signup form.
5. Offer an Incentive
Give contacts a reason to receive your emails! Offer a free coupon or discount to new subscribers (deployed through email, of course) and people will be more likely to subscribe. Furthermore, frame your subscription notification so that it asks people to sign up for “promotions and coupons” instead of “newsletters and emails.” Everyone likes a discount, and you’ll gain more subscribers by letting people know they’ll actually benefit from your emails.
6. Place a Drop Box at your Store Front
Place a drop box, a fishbowl, or any eye-catching container at your cashier station or front desk—any high-traffic area will do. Invite visitors to your business to sign up for newsletters and coupons for their next visit. If you attend a tradeshow or convention, bring along a drop box or signup sheet to collect contacts there too. Remember to keep a signup form—whether it’s a printed form or simply a small notepad—so that visitors who don’t have a business card can also add their information.
7. Use End of Sale Messages
One last chance to grab a customers’ email before they leave your store—instruct your cashiers or waitresses to ask for an email address to add to a coupon mailing list. Place a signup form alongside the bill at a restaurant or service station to gain addresses right away, or include an invitation to sign up for promotions on a receipt or invoice. Your customers are receiving a bill or receipt anyways—you might as well make it work for your email database!
8. Utilize Other Marketing Efforts
If you’re currently using other forms of advertising to promote your business, drive more people to signup for your email newsletters through these other media outlets. Invest the last few seconds of a radio or television ad to invite people to visit your website and sign up for promotional emails. Include a starburst or eye-catching image on postal mail flyers and printed ads to drive more subscribers. Ask your Twitter followers and Facebook friends to sign up for email newsletters. You already spend the money on these other forms of advertising—have them help your contact list.
9. Pick Up the Phone
If you have a phone record database but no emails, go old school: pick up the phone and call your contacts to ask them to sign up for your newsletters. If you don’t want to take the time to call your contacts all at once, instruct your sales associates to ask customers to sign up for promotions with every sales call they make. It may take a bit more time, but gathering your existing contacts’ email addresses will produce a robust and powerful email database.
10. Always Gather More Information
After you’ve gathered a list of email addresses, invite your contacts to tell you more about themselves. Include an option to update a contact profile on a welcome message—an email that confirms an opt-in through most web forms. Place an “Update your profile” link on all emails you send out. Review your database and see what information you can add in yourself just by knowing your customers. By gathering more demographic information about your contacts—names, addresses, phone numbers, etc.—you can create segmented email campaigns to target specific groups of your contact list. With targeted messages you can provide information directly related to your contacts’ interests, leading to more clicks and more sales.
The Final Word
Above all else, never purchase an email list. In addition to being a potential violation of the CAN-SPAM act, you’ll invest a whole lot of money for a database of emails who may have never heard of your company, may have no interest in your products or services, or at least never signed up for your emails. Even so-called targeted lists that break down emails by specific demographics don’t provide a high-performing list. Only those people who actually signed up to receive your emails will respond well to them, and that expensive list could mean nothing more than a lot of unsubscribers and some unhappy spammers. Furthermore, by spamming a large number of contacts, you could do your business more harm than good. Associating your business name with spam could turn away potential customers just for being an annoyance. Perform the due diligence to grow your list the proper way and you’ll see your emails perform much more effectively.
About the Author
Bill Cobb is the Creative Director of DATAbuddy, a full-service Interactive Marketing company. DATAbuddy provides in-depth consulting and creative services to manage companies’ online identity across the channels of email marketing, website development, search engine marketing, social networking, and other online areas. www.DATAbuddy.com
888.390.0188
bcobb@databuddy.com
Facebook Landing Page Size
Using Social Media For Business
Abstract In recent year’s social media, likely more than anything else has significantly impacted most of our daily lives. It is hard to know sometimes how our life has changed until we stop for a moment and look at how different it is from ten or even five years ago. Envisioning the global conversation that has developed over the past few years because of tools like Facebook and Twitter might have been unimaginable for most people at the beginning of this decade. But social media communication tools have profoundly changed our lives and how we interact with one another and the world around us. Even it has an impact on the way we started spending our free time, there is a big influence of technique on our daily life. Social media topic is not for today its for everyday and it is most forward-looking media and surely “the” medium of the future e. With the fact that we are seeing a trend where more and more people are moving away from traditional media, and its creating vital challenge for companies and making them to think twice before dumping the usual amount of cash into traditional media marketing and advertising.
The goal in advertising and marketing is to get your message and/or brand in front of as many people that you can, and to engage your audience accordingly. Common sense would tell you to take your message where the majority of the people are gathering and paying attention, which just happens to be Web 2.0(Shift in consumer habits: From expert driven content to User driven content) social mediums. Does it make sense to spend entire advertising dollars in a declining media market? Of course not. That’s why social media marketing is making more sense by the day.
Introduction The data is growing every single day. The number of connection points to the DATA is becoming increasingly available. Realizing what information is available about the business relationships becomes more critical as dollar value increases. Every dollar and every minute spend on marketing tactics is for one purpose: Business Growth! Let me share this interesting quote from Tony Hsieh, Zappos CEO – “People relate to people, not companies”, Social media provides us an opportunity to humanize the brand and engage the companies with consumers at personal level, which can provide substantial results in long-term like decreased customer support costs, customer feedback management, good PR and marketing channel to engage with target market. Social Media is for every company that genuinely wants to engage with their customers, it doesn’t matter whether you are fortune brand or Local restaurant. As Sandy Carter, Marketing Head at IBM quoted, “I think the primary difference here is not in big or small company. But the difference is in how close you are to your customers”. I personally find that it is very interesting and exciting “Net Space” to be in and also rewarding if used in the right manner.
Social Media is Evolving According to “Michael A. Stelzner” –”Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. It seems that many marketers see the social media frontier as the next marketing gold rush. Given the low cost of entry, many marketing pros are doing more than just dipping their creative toes into this gold-laden water.” According to me –”Conversation between various people in net space using different internet tools and platforms.”
Social media contains: Is this medium required?-Yes! Why because, this is the place where we can meet real people in real time across the globe. And people are not just demographic anymore to connect with them you need to understand relationships are more powerful than Marketing. Now-a-days If people wants to read news or information then they straight hit internet and they have internet access at home, office, car and even in their pocket. No wonder why Google has 200,000,000 look ups everyday. People are searching product and company information online so if you are not pushing your quality content online then you are missing the great opportunity. There are sites that can help you to post your content on the internet.
You cannot make money with Social media for sure but you can make money from people who can trust you. Social media will help you to develop “Trust” and “Build strong relationship” with people. To experience that you need to join the social network website to connect yourself with right people. Once you find the right people then you need to provide content NOT Commercials. How will you do that? Simple approach would be using content management tools and search engines. For example you can utilize the second most used search engine YouTube –to create video with related content and upload, Or you can post articles for online magazines, Or create your mini website Or Blogs and reviews. You can do things that deliver high quality contents. You can as well provide high ethical information of your email ids and contact info on the pages that you are delivering content and you can as well send newsletters to stay in touch with them.
Right Way to Do Social Media Marketing Social Media market is just another way of marketing but the difference is that the traditional way of marketing is “Shouting” and Social Media marketing is “Sharing”. It is not a kid game anymore. If you look at the Big Brands and proven track records, “Consumer Brands” have taken the lead in executing “Social Media Strategy”. Many large “B2B companies” have started to explore Social Media opportunities but the question raise in my mind – Are they doing it in Right way?
Before defining the right and wrong way of doing Social Media marketing, let’s identify and understand the Social media ROI [Return on Investment] in terms of Qualitative Vs Quantitative advantages. Identifying ROI will allow you understand the opportunities of cost reduction. Quantitative cost measurement, for example you can give trainings /induction programs to your employees by implementing video integration into recruitment process. And also Quantitative would mean the number of activities carried out in various social platforms. When we talk about Qualitative you need to be more innovative to build relationships and grow your market with established industry standards. It also includes the kind of content generated for brand, the quality of response and comments so generated, outreach program carried out for influencers, reviews received from experts etc.
I will say “Content is Super hero in Social Media” One life! & One Time! Do things in right way. The fundamental rule is that “people need to understand” that “This is business” and the game is changing everyday. The content is shared everywhere and its reaching people wherever they are. We all see that the change in the way of consumption of content. You can do market without having a PR or sale person in your team if only your “Quality Content” can talk to people. Content should be more informative and interesting. Your content need to have relevance of your customer need. If your customer find more relevant in your content then you will get business out of it. You can place your content in many interesting format. The most common format is blogging and video streams but I vote for video and moblog to post your content. Creating content and giving format would never end this story of course you need to decide the channel to deliver your content.
There are thousand and above social web sites are available so you need to pick the right channel to deliver your content. You need to get onto the social sites and be a part of the conversations and build followers in social web 2.0 network sites. Two important things that you need to keep in mind before you connect yourself with Web 2.0 social sites–You should have a strong “Business plan & model” and another one is “Brand acuity”. Brand acuity should start from yourself and once built that, later anything can happen in your business/life. Most of the companies are in cloud of confusion to choose the right Web 2.0 tool – Try to use all kind of User Based tools [anyway you can; everywhere you can;] to connect to people and definitely you will find massive opportunity. In earlier days you need to go under lot of tensions with media streams to create your brand strategy and create sustainable market to see profit but now social media networks, blogs are available for you to carry your ideas, company brands and helps to get good ROI.
Brand Leverage with Social Media: Branding is nothing but “Name Recognition” of a company along with product & services it sells. It is critical success in ecommerce space; company should develop a branding strategy which allows their name to be associated with quality. Quality and safety of the products and services is an important attribute of branding for a company today because of the global implications of the internet. In present scenario companies are trying to maintain and promote their brand in internet through the following Web 2.0 Tools and Mediums: :: SEM [Search Engine Marketing tools]: Blogs, Content development tools, RSS tools, Community building tools, Link development tools. :: SEO [Search Engine Optimization]: Social bookmarking tools [such as MySpace, YouTube, Facebook], blogger tools [integrating blogs into marketing campaigns], Website analytical tools [Google analytical tool] :: Viral Marketing: Every satisfied customer will tell at least three others about the product or service. This particular marketing relies heavily on social networks and social bookmarks, such as: [YouTube – social network MySpace – social network Facebook – social network Digg – social bookmark Stumbleupon – social bookmark Del.icio.us – social bookmark]
Brand Strategy for Social Media: A brand has a direct or indirect relationship with people, and if a company is successful in creating relevant and motivating interactions, “brand love” improves. The game today in social media is about density and leverage. Some people are less involved in brand therefore less likely to jump into conversation so what happen to those who are in discuss, join or lead. For example popular bloggers they have huge followers and as a leader shapes and influence the online conversations. A group of people follow a Leader that makes decisions or taps into the motivation of a purchase in ways that no one else can match. The Leader now has leverage over the brand. People follow, taking advice or information, and their perception of a brand changes based upon the impressions gleaned from the Leader. Understanding the impact a Leader has on the purchase habits of his or her following places immense value on that Leader. The greater the influence a Leader has over his or her followers, the more valuable that person becomes to a brand.
The Super Cool – Mega- Awesome- Dos and Don’ts of Social Media marketing Social Media is creating such an incredible revolution, in the sense, “Anyone can participate”. In 90’s you need to be a tech guru in order to participate in web space but now anyone can do anything without having tech background. More over its completely free and you can look at internet as your own advertising agency. You can create free video and content for people so that they are seeing your content and Commercials. These contents and commercial suppose to be Value-Driven and it should NOT be a replicated one. When you are doing online marketing then you are branding all about yourself and you are positioning yourself in front of people who you are and attracting people to you. Two key things to keep in mind when you do this 1. Content should be value driven and 2. Brand that should add value. Another main key focus area would be how to generate Traffic to your blogs or videos or to your mini websites.
You should know how to drive people to your site. Say for example you are one of the customer related industry and you find interesting a book on “Creating customer value in Internet Era by Peter Keen” and want to share the same with people who are interested in reading books about customer value. When you share this content you are not pitching your product or services you are providing information, within the content you can include links to your landing page, you can link to your blog, you can link to your marketing page, whatever information, you want to direct people but key here is to actually you want them to read your content and information. Only the way you can do this is providing valuable and relevant information to them.
What NOT to do with Social Media? :: Directly selling your product and service your followers/audience: it will create negative effect :: Self promotion is not good so better learn from your competitors :: Do not ignore criticism, respond to it and try to tackle it the best way possible and it will turn positive results :: Do not have too many names and email ids that spoil your reputation and you cannot brand yourself. :: Do not bombard the facts and figures to show that you are savvy. Make sure to discuss, comment and ask for options. :: Do not be fake in any way :: Do not use irrelevant channels and try to connect with irrelevant audience :: Do not use only one social network
What To Do with Social Media :: Listen to your prospects. :: Listen to your customers. :: Listen to your competitors. :: Listen to your critics. :: Listen to your followers and fans. :: Listen to your industry leaders. :: Be responsible and honest what you are writing. :: Be authenticating. :: Be friendly with your fans/follower when you are in Social media channels because you never know when they will turn to be your prospective customers. :: Double check before you send or pass information/comments/review. :: Respect copyrights :: Need to have clear policy that protects the confidential information :: Need to bring customer value :: Need to have mechanism to assess ROI
Data Points that helps us to understand the growth of Social Media Social media marketing budgets were on the rise. Forrester Research is out with their Interactive Marketing Forecast for the next five years, and estimates social media marketing to grow at an annual rate of 34 percent faster than any other form of online marketing and double the average growth rate of 17 percent for all online mediums. Forrester estimates that $716 million will be spent on the medium this year, growing to $3.1. Billion in 2014. At that point, social media will be a bigger marketing channel than both email and mobile, but still just a fraction of the size of search or display advertising ($31.6B and $16.9B, respectively). :: Facebook has garnered over 350,000,000 active users worldwide, :: Twitter has attained roughly 45,000,000 users, and :: 130,000,000 blogs indexed by Technocratic since the year 2002. :: In 24 hours alone, over 900,000 blog posts are created. But even with these staggering statistics, there are still those who believe that the social media explosion is a fad, not a paradigm shift.
Let’s Landscape the Indian Social Media: Social media and viral marketing is growing slowly and steadily in India. It is fast becoming the replacement of traditional outbound marketing techniques such as TV adverts and direct mail. This inbound marketing is much cheaper or free and the possible ‘reach’ is huge. Sites such as Facebook, Twitter, Orkut and Bharathstudent are exploded. Facebook in May and June 2009, doubling from 1.6 million to 3.2 million monthly active users in the country in the last 60 days. Facebook is now available in Hindi, Punjabi, Bengali, Telugu, Tamil and Malayalam. This localization approach could explain the growth of Facebook users in India. Orkut beat Facebook in December 2008 with more than 12.8 million visitors, an increase of 81 percent from the previous year. Local social networking site Bharatstudent.com with 3.3 million visitors (up 88 percent) and hi5.com with 2 million visitors (up 182 percent).Apart from this, Facebook has actively partnered with Indian companies, particularly mobile operators. The recent milestones include: :: Feb 2009 -– Partnership with Zoom TV and World TV for the Oscars in India. :: April 2009-– Facebook goes mobile in India for SMS Alerts with Tata Indicom :: Facebook promoted in a Zoozoo’s commercial by Vodafone. :: May 2009: -– Launches Indian language interface :: Partners with Nautanki.tv for coverage of the Indian Elections :: Lot of Micro blogging platforms were introduced in past 6 months in [SMSGupShup, Snockles, Vakow, and Kwippy]
Conclusion: Social media marketing is a big idea meant to change attitudes or behaviors, such as getting kids to stop smoking, protecting the environment or encouraging condom use. I see every other year “changes” widening the landscape of digital media. In 2005 blogs were in thousands and slowly a year late broadened the way to upload video into YouTube, a site that did not exist in 2005. In 2007 all the traditional media had fully embraced these social media channels. Its become more and more dynamic in 2008 to engage and quantify the digital landscape. The future of communications is in the mixing of “Open & Controlled conversation” and “Open & Controlled Collaborations” and understanding how they work together to influence the public. Welcome to Revolution!
About the Author
Malini has over 10 years of experience in IT of which development, testing and project management. Her major profession is Software testing and project management utilizing mainly Microsoft’s technologies. Apart from Microsoft technologies managed a couple of very large scale software projects (such as Siebel CRM, Web 2.0 applications and frameworks). Holds MBA in IT and a GNIIT diploma. She actively takes part in public forums [NASSCOM, STEP-IN-Forum, QAI Forum, HYSEA etc] and also she has published her white paper in one of the QAI Software testing forums. She’s been blogging faithfully since 2005 and recently speakbindas.com took her interview to share her experience in blog space. [http://malinimohankumar.blogspot.com]
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