MLM Lead System Pro vs MyiSystem Self Branding Sysytem

When I was searching for a lead generation system for my business opportunity and my team I ran into 2 websites that promised everything I was looking for, customized branding pages for my network marketing business and my team members.

The two resources I found were MLM Lead System Pro and new comer MyiSystem. Upon extensively reviewing both systems, I decided to write about my comparison of both marketing systems.

MLM Lead system Pro

So right off the bat I was impressed just for the very nature of what they were offering. They weren’t offering rehashed and bashed “leads” but the chance to do what 95% of all network marketers don’t do: brand themselves and do it with video Landing Pages and video Squeeze Pages.

Also, this isn’t some nonsensical “funded proposal” whereby you’re building the list of the company itself instead of your own. You build your own list with their system and the only people who end up on MLM Lead system Pro’s list are the people who join and use their service.

Since I’m not a huge fan of making video squeeze and video landing pages due to technical aspects more than vanity and self -consciousness reasons, I was hoping that MLSP would help me do what they promised to do: brand myself with their widely advertised “custom branding pages”…

MLSP doesn’t really brand you as a leader though and doesn’t give you any customized landing pages, squeeze pages or anything that brands you, period.

NOTE: MLSP will tell you that the branding comes into play when people see that you’re giving them good information via MLSP’s emails and having someone else’s face and image talking on your “customized pages…   Nah, don’t BS me here, this isn’t branding of me, it’s branding of Norbert and MLSP.

The only way to brand yourself is to have other promoting you and your se4rvices and products like all of Norbert’s affiliates are doing at MLM LEad System Pro.

MLSP does help you build your list with nice video landing pages and video landing pages.

MLSP does give you 28 or so follow-up messages that help sell the MLSP system to you while also directing your subscribers to some conference calls about network marketing and what-not….

MLSP gives you every single tool you could every want to promote….MLSP.

There are NO resources for making a custom branding page to truly brand yourself.

There are some ridiculous high-ticket upsells that you, the referring affiliate who brought people into MLSP do not get a commission of.

Also, the membership program doesn’t offer you a good chunk of their monthly fee, and you cannot be an affiliate of MLSP without being a paid member, which means it’s really not an affiliate program, just more of a “got you by the balls here” program.

Their training is good and their overall methodology works well, for a funded proposal that makes you money form the 95% of the people who will never join your primary program, but would join MLSP in higher percentages and line your pockets with membership commissions and commission for the affiliate programs recommended to your signups from their back office

MLM Lead System Pro’s training is very good and is given on an ongoing basis which means it’s worth it for the $47.00/month…

NOTE: If you join MLSP don’t get the PPC software since I heard it was outdated, and you can contact me if you want to save well over $1,000.00 on their outsourcing system offering from their crew in the Philippines.

If/when you join, realize that the affiliate commission percentages are paltry, you don’t get any cut of the upsells mentioned above, and this system doesn’t help brand yourself in this industry except as an affiliate of MLSP.

Furthermore, this is a great money-making program to be in because of the back-end self-funded proposal they have set up for everyone who joins MLSP via your affiliate link.

So, my review on MLM Lead system Pro is mixed because of false advertising but it has a lot of back end stuff that will definitely help you in the long run, like monetizing your lists more, and ongoing training.

MyiSystem

The MyiSystem is a totally 100% generic self branding system that works with ANY business opportunity with zero upsells, built in auto responder, no separate Aweber account needed and features that will knock your socks off and the price is less than half that of MLM Lead system Pro.

9 Total Profile Pages

Have you ever wanted that perfect page where people could get to know you and all about your opportunity? We have too! That’s why we’ve created the Ultimate Personal Page. It’s part of your Online Profile and allows your website visitors to get a glimpse of you as a person. It contains links to all of your popular social networks and gives you the ability to create and post, search engine friendly article pages. Choose from many different designs.

Build 3 companies with this one system!

In today’s fast-paced society it seems that many people are leveraging their efforts and creating multiple streams of income by joining more than one opportunity. With your own MyiSystem, you can create 3 totally unique and separate marketing funnels.

Create success in three companies. You could spend a small fortune monthly by separately purchasing a marketing system for each company you represent (if your company even offers one), but with your own MyiSystem, you can finally have all of the tools you need to promote your different opportunity…all at one very low monthly cost, or even FREE! If you wish to promote only one company, don’t worry, it’s easy to create a marketing funnels for the same company.

Each Funnel contains a custom 3-page Mini-Tour with YOUR content! There’s nothing better than being able to present a new lead with immediate information about the specific company you are promoting. We make it easy for you to insert content for 3 pages; Products, Company and Opportunity. At the end of your tour, your visitor can go straight to your website, request a callback, or visit your profile page to learn moer about YOU!

You Want Self-branding? You Got It!

Self-branding seems to be all the rage, when in fact, it’s always been important. Well instead of promoting some so-called guru who will try to “back-door” you and your prospects into their primary opportunity, with our system, you promote yourself. You never have to worry about the system owner cross-recruiting your people or your leads because we are not distributors for any company, we are a systems provider to the industry and will stay that way.

33 Total Video Lead Capture Pages

Upload up to 3 different videos (embed code from video hosting site) to be used on your choice of dozens of high-quality exclusive Video Lead Capture Pages. Promote up to 3 different companies, or create 3 different videos for the same company. Don’t have a way to create videos, no problem, we’ve created a few for you that you can easily drop in to any of the video lead capture pages to make you look like an instant pro!

6 High-Converting FLASH Mini-Movies

These flash lead capture pages are providing outstanding conversions. From the engaging visuals to the almost hypnotic voice over, these extremely attractive lead Capture Page will have you generating more leads than you know what to do with.

Many Proven Lead Capture Pages

Your system is also stacked with tons of lead capture pages that can be used for a variety of purposes. Need a lead capture page targeted toward stay-at-home moms? No problem. How about a senior couple concerned about their dwindling retirement funds? Check. Whatever you need, it’s probably in here.

3 “do-it-yourself” lead capture pages

For the internet savvy, there are do-it-yourself lead pages included in your low monthly cost. We provide you with a great looking template and you do the rest. Easily add your attention grabbing headline, content and any images or videos that you want to include using our built-in content editor (no html programming required).

Build your opt-in form with ease using our opt-in builder, then simply choose which set of messages the prospect should receive, where they should land after clicking submit, and you’re off to the races!

You get 20 different banner campaigns.

Each campaign consists of matching banners in six different sizes. All of them are attention grabbing animated banners. Launching a banner campaign takes just a few clicks, and we even tell you where to set-up campaigns for immediate traffic.

Create Unlimited Ad Co-ops!

The founder of MyiSystem.com has been putting together company specific lead generation campaigns for years. Now you have the exact tools and knowledge to run your very own co-ops. Create as many different co-ops as you want. Each with it’s own participant list. This is how heavy hitters earn big checks quickly. Are you ready to step up and start organizing these co-ops so you can be a heavy hitter too?

Publish Unlimited Articles

Your MyiSystem includes an easy-to use article creator. Simply type the article title, a short summary and your content and click one button and your article is automatically displayed on ALL of your Online Profile Pages. Create search engine friendly articles in no time to help your site get ranked according to YOUR search terms.

Start Generating Leads Immediately

Are you ready to get a flood of new traffic to all of your new capture pages? We’ve got over 80 videos that show you EXACTLY how to get loads of traffic. All FREE! We’ve combined top-notch training with ALL of the necessary tools for YOU to succeed in ANY company!

Whets ever better than the $27.00 monthly fee for this incredible system is that if you refer 3, then your MyiSystem is Free.

Refer just three other marketers who get their own MyiSystem.com system through your site…then your site is FREE! This is valid every month for previous month’s referrals – as long as you have 3 active paying subscribers you will not be charged for your site. For example, if you have 3 paying referrals in January, you will not be charged in February for your site and so on.

As long as your three remain active, your site is FREE! If your referrals drop down to 2 or less in any given month, you will be charged the following month. We do not send out notices prior to this so keep an eye on your referrals in your back office.

In fact, you should build up a big cushion for yourself and refer more and qualify for our global bonus pools!

The bonus pool is unclear at this time, but I did not decide to purchase the MyiSystem based on this. I purchased the MyiSystem because I wanted a 100% generic marketing system that would brand me, not my marketing system.

If you are looking for a generic marketing system that easy to use, is half the price of MLM Lead system Pro, better looking, more functional and allows you to market up o three of your OWN business funnels, not that of the system, will not flood your email box with emails and offers for additional products, then the MyiSystem is for you.

In researching this article and the different marketing systems, I ran across dozens of websites and articles listing pros and cons for MLM Lead system Pro, and not one for MyiSystem. It’s pretty sad when these people have and use the MLM Lead system Pro, and blog, write articles etc, about the system flaws. So, if you are looking for an excellent marketing system, that brands “YOU”, then you need the MyiSystem.

Brand “You”

The final step is branding “YOU” is to purchase a “YOU.Com” domain name and have it redirected with “masking” to your self branding marketing system. You can get a domain from GoDaddy.com for $10.00 and will also permit you to have your own email account from yourdomain.com

For more information on the MyiSystem, generic self branding website, visit my website http://BrentVanderstelt.com

About the Author

Brent Vanderstelt is a internet marketer, web developer, MLM expert and a Fortune Hi Tech Marketing RSM. Get more information about Brent Vanderstelt at he self branding website at http://BrentVanderstelt.com

Free Lead Capture Page Templates

Build Your Vemma Business by Ranking Your Page in Google: Look Out For These Mistakes

The Vemma business can be built fairly efficiently by driving Google search traffic to your site utiilizing article marketing.

Though the point of this article is not that of article marketing, there are certain materials I can provide on all the “how-to”s of article marketing if you like.

Let’s just keep it super-simple and summarize the concept with this:

You can write an article on some subject, say, “Vemma Opportunity”, or “Why Vemma Rule”, having to do with Vemma or anything else for that matter, and you can post that article to various article posting sites. In each article, generally, you are allowed to put two links in your “about this author” section at the bottom. You can link these to your blog or your lead capture page, or wherever else you decide.

The more articles you have posted and on more sites, the more links this gives you back to your original content for your Vemma article. This is important for SEO and getting your site seen by thousands of folks. Many links back to your one page with relevant content is a GIGANTIC factor in determining your ranking on the search result. It is by no means the only thing. But it’s very important.

Moving on from this you can then use certain software which will post all by itself your one article to all the relevant posting sites all in one blast, saving you huge amounts of time. This quickly provides you many back-links to your webpage. This is the basic concept behind getting you page to come up on the first page of a Google search for the keywords you are aiming at.

This process is very involved and I can share more with you about that but for now let’s focus on the 5 most significant mistakes that can be made in trying to get your page to come up high in the search page results..

I recently listened to a presentation given by the internet marketing master and SEO guru Kenny Gregg.

Kenny has over 17 years of success in direct marketing and is an proven expert on SEO lead generation. He has run several websites that have literally gotten over 5000 hits per minute! He earned over $20K per month for over 10yrs straight in network marketing, doing it the old-fashioned way (without the net) and he understands the basic principles of network marketing. He has been marketing online.

So, he’s no novice!

Here are the five biggest foul-ups that internet marketers make which cost them SEO, specifically Google search results, according to Kenny Gregg. There are more. But there are the 5 important ones. So pay attention!

More folks click on the the top seven results of a Google search by far, than any other positions. Here are the big ones that will cost you those spots:

1st Mistake To Fix If You Want to Rank Your Vemma Page in Google Search – KEYWORD STUFFING.

Some people think that if they just stuff the body of their article with as many repetitions of their keywords as possible that this will increase their rank. This is totally false. The Google spiders are smarter than this and they will recognize this as invalid content. This won’t help you.

Focused keywords are more important.

2nd SEO Error To Fix To Grow Your Vemma Business – MISSING KEYWORDS.

Obviously a total lack of the keyword you are trying to get ranking for is going to get no result. But understand that Google’s spiders read from left to right and you really need to put your keywords, or keyword phrase in the beginning of the title, within the first two or three words is best. If not you are giving up a lot of optimization.

You should also put 5 – 10 similar keywords into your articles. Maybe look to Google’s Keyword Tool and use this to locate some of the more popular similar keywords.

And your anchor text should have your keywords in it. Anchor text is that blue text that links to other page. These are important. Anchor text that says “Click Here” tells the search engine that the term “click here” is of importance. You should give it the real keywords to follow as links, so put something like “Vemmabuilder” if that is the keyword phrase that you would like to rank for.

3rd Mistake To Fix To Get Your Vemma Business SEO Traffic – NO KEYWORDS IN THE SITE DESCRIPTION.

You know, this is that behind-the-scenes stuff that you can put into the “Settings” area of your Wordpress Blog. The visitor to your page doesn’t see it, but the search engine does. Making this description keyword-heavy is one of the most important parts of getting your blog ranked highly.

4th Mistake To Fix To Get SEO Traffic For Your Vemma Business – NO SEO RELEVANCY TO YOUR SITE

The trick is to have a massive number of back-links going to the site that you are trying to rank. The links and anchor text in your articles must be relevant, going back to the importance of the anchor text fitting your desired keywords.

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5th SEO Mistake To Fix TO Grow Your Vemma Business – TITLE TAGS MISSING

This refers to the actual title of the page as you see in the very top-most strip of the browser window. It’s not the title within the page itsel. It’s the one that comes up on the top bar of the window. These can be changed. Some Wordpress templates allow you to customize them easily. Some require plug ins. These title tags are important to Google’s engine as it’s scanning your pages.

Avoid these mistakes and you will find that you will begin to start getting free traffic, forever, for those keywords, as article postings don’t get taken down too quickly once they are up.

About the Author

Find out more about using article marketing to generate leads. Find the source of this article and all the foundational tools of internet marketing and creating traffic for your Vemma Business, and a full training series on all the basics of internet marketing. Alan Cosens is a semi-irregular, bathroom-mirror rock-star, MLMer, Networker, Internet Marketer, Crime-fighter, over-eater, loving-leader, Guitarist, and Daddy extraordinaire.

How To Create Unlimited Lead Capture and Sales Pages – Franco Gonzalez

Will a web design certificate be good enough to get a good job in web design?

At my local communitty college they offer a certificate in web programming and design. I have fundamental computer skills, and was wondering if this certificate will be good enough to land a good job in web design, or at least give me the knowlege to freelance? Here is a link to the certificate cirriculum. Thanks so much!

Yes you should. However, note that you will get more competition from people who have university degrees. Also, you might want to try and create a few portfolio projects. For instance, create and design a website on geocities or any other free web hosting service. This way, you can show your employer the quality of work you do. Good luck.

Landing Pages Design

Landing Pages and the Conversion Funnel

<!– @page { margin: 0.79in } P { margin-bottom: 0.08in } A:link { so-language: zxx } –>

Landing pages are crucial to achieve success online. Every online merchant knows that not all visitors on their site end-up purchasing the products and services being offered. Due to time constraints, some of them even don’t subscribe to your mailing list at the end of their session. A major chunk of visitors depart instantly after getting on to your Landing Page. You lose more potential buyers as they move on researching for more options. Such events that happen with your potential customers are categorized as conversion funnel.

Your target in your landing page is to amplify the conversion rate on your site, which you can actualize by exhilarating your conversion funnel. Therefore, for enhancing your relationship with the prospective customers and gaining trust in the affiliate marketing, following are some points are worth considering:

1. Curtail the procedure required to make conversion. In today’s fast paced world, everyone is in hurry and wish to accomplish things instantaneously. Visitors will definitely extol your efforts if you make the conversion process elementary and uncomplicated.

2. Provide your visitors the synopsis of information required. If you want some information from your visitors, restrict it to what really is of utmost value. Once you earn their trust, later on you can follow up with them for supplementary elements. Visitors must feel satisfied and delightful while giving you the radical information you require.

3. Expose information in the professional manner. Use uncluttered, manageable navigation and congenial design to lead the visitor through the check-out process. Use “above the fold” space for forms to be filled. Don’t anticipate them to explore form themselves. You can use bold text and fonts but refrain from overdoing it. Use precise and unambiguous language. Clearly mention other labels for what is required and what isn’t.

4. Keep testing. Every visitor, who explore your website think different from the other one after landing on your site. You can keep track of the visitors and conversion rates through analytics. Research on what Landing Page Design and conversion funnel model works exclusively for you.

You can not expect to have the perfect landing page from the very beginning but you can surely trim out the fluff. In this dynamic world, your website should demonstrate the similar view. Stimulating landing pages are a sure shot way to make your process of conversion a success.

About the Author

The author is a Writer working with a leading company providing services on Wireless Credit Card Processing, Merchant Accounts, Merchant Services, Credit Card Merchant Account. Visit www.paynetsystems.com for more information about Merchant Account

In web design or web marketing, what is a Landing Page?

Trying to keep up on what’s out there for web design. Came across article on landing pages. What are they?

In online marketing a landing page, sometimes known as a lead Capture Page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

affiliate marketing landing pages are like flyers or leaflets

CB Pirate-How To Make Money With Clickbank

Do you want to make money online? Good! You are on the right place. I am going to tell you my own experience, how I got a great success in making quick online money with ClickBank Pirate (CB Pirates). It is the most successful online money making program of the year. They finally cracked the code and created a 100% turnkey system for making profits online.

CB Pirates is fully automated. It promises to teach you how to make money online through affiliate marketing. With affiliate marketing, you can easily earn money but only if done correctly. Done wrong, and it really becomes a waste of time. So there is no chance of using hit and trial method to make money for serious money maker!

CB Pirate gives vibrant features to earn money online instantly.

- They built a website for you – They create a video Squeeze Page for you – They write an auto-responder follow up series for you – They run an entire email marketing and list building system for you – They continuously send out promotions for you – They create mouth watering reports for you – They create high quality videos – They build a blog for you – Blog Posts are written for you – They create all the banners, ads and articles you need – They do all the tech stuff like hosting, ftp, HTML and JavaScript

And they do all of this for you in five different niches. This means that you will profit from ClickBank Pirate forever.

What you can expect from CB Pirate…

ClickBank Pirate will explain you how to make money online through ClickBank system. You only need to do is learn the system, implement it and collect the money as an affiliate marketer.

With ClickBank Pirate, you will learn all about advertising, keyword research, SEO, web 2.0, linking strategies and PPC marketing which are all important aspects of affiliate marketing. CB Pirate is the complete dummies guide to affiliate marketing where beginners like me can learn and make money at the same time.

The ClickBank Pirate System is basically a plug and play system taking all the guess works out for the beginner. This system is reliable and will create income immediately for you.

CB Pirates is truly for those people who are looking to start making money online right away, without learning all the technical stuff on the side. It is the powerful money making blueprint for people that are new to internet marketing, and just want to promote and make money. If you are the one among them and seriously looking for making a good amount of money, do waste a single moment and get your own copy of CB Pirate right now!

About the Author

Learn the amazing system used by a clickbank newbie to generate thousands in his first 4 weeks in the CB Pirate Review

The method within will shock you when you see how productive it can be: Download Cb Pirate

Instant Squeeze Page Maker

Introducing “Affiliate clone X blueprint”

You need no prior experience affiliate marketing online: I lay everything out for you, step-by-step. My methods are simple, and run contrary to popular affiliate techniques. Whether you are a seasoned affiliate, or a complete newbie, the cash will come just as quickly.

No hard work or long hours: Affiliate marketing (when done the right way) is the easiest business online. And you will have a lot of leisure time on your hands – you could quit your day job and join me in the world of the cash-rich, time-rich self employed affiliate.

A revolutionary formula, that no-one else is using: completely Unique Gold. Meaning minimal competition, and a real edge over almost every other affiliate on the planet (and we will be taking from the guys who know what they’re doing). Whether you are a newbie or a seasoned pro, you will never see this information presented this way – anywhere on the web.

With the step-by-step techniques, you can work the hours that you want to work, and potentially enjoy the freedom that very, very few others enjoy.

These are just some of the things that you can get from this amazing product:

-The critical first step you must take: to “clone” the explosive results of the Guru’s: Don’t start until you understand this “key to Wealth”

-Discover the fool-proof “litmus test” for instantly selecting the right product and right system: simply apply this test and guarantee your success

-What you need to know to select the right product for your business: All products are not created equal and some have vastly better chances of succeeding online – learn the difference here…

-What you should look for before marketing a PLR product: This tip will save you thousands of dollars in potential legal liability

-How to take an ordinary PLR product and turn it into a money-maker: in 15 – 17 minutes or less

-Discover technique for getting an high-converting sales page: with a just few easy tweaks

- How to take an ‘Ugly’ Thank You/Download page: and turn it into a profit pulling magnet that will double your income instantly.

-Clickbank techniques: that will guarantee that your product gets seen and attract super affiliates

- How to build giant lists of red-hot buyers: without using Google Adwords, article marketing or co-registation

-The best auto responder service to use: for handling your flood of new leads and customers

-The easiest way to set-up an email follow-up sequence: that will give you multiple chances to make the sale

- How to capture non-buyers and turn them into customers: all on auto-pilot

-How to whip your affiliates into a selling frenzy: the guru’s do it all the time.

-Get the exact email template to use: to get your affiliates ready and trained to sell gobs of  product for you

-How to gather your own hot-list of ready to buy prospects: with a simple “pre-launch squeeze page”

-How to mirror a deadly business.

And again:

-Simple ‘Plug & Play’ techniques that will that will swipe commissions 24/7 on auto-pilot

-The EXACT same methods that the filthy rich use right Now currently to make millions of dollars every single year

-60 Day Risk free trial to test out the system

Remember, with the step-by-step techniques inside Clone, you can work the hours that you want to work, and potentially enjoy the freedom that very, very few others enjoy (the only other guys making that much are the top of the class professionals, but they work sixty or seventy hours a work). And it doesn’t even stop there…

About the Author

If you are interested in knowing more about the advanced affiliate strategies and techniques and how you can earn through it , plus to get an amazing affiliate marketing bonuses Click here. Subscribe to our exclusive 12 lessons e-Course “Every Business Needs Opt-In Email Marketing”

Ways To Boost Seo Landing Pages

Most marketers spend most of their optimization campaign towards the homestretch of the conversion funnel. One of the best ways to assess the conversion rates at this stage is to develop a customized segment that will discount those visitors who are known to bounce. Since this customized segment will provide you with the engagement information only of those visitors who are really interested, this is a more accurate way to inform any site change. This is very crucial as this is where you will be expecting your paying customers to come from.

But what are you going to do at the top of the conversion funnel? Are you seeing customer immediately leaving moments upon arrival? If such conditions prevail, then it is practical for you to study and identify which pages are causing most of the bleeding. Don’t embark on major site and page changes until you are doubly sure of your SEO entry page with the highest volume. Starting on major site changes without examining the top of the conversion is akin to renting a tux before inviting your prom date. This can lead to unnecessary expenses and sometimes even embarrassments.

In this post, I am going to share with you a list of the things you can do to kick start your underperforming page landings;

1.    Reassuring company policies

Positive policies on rebates, privacy assurances, returns, guarantees, etc. must be presented to new arrivals at the first opportune time. You don’t have to resort to neon arrows and flashing lights. However, try to assess the degree of “scannability” of the pages with deep content.

2.    Testimonials

Your visitors may be all excited about your offer. Make sure that you are able to work on this strong position by reinforcing them with feedback from others whom your visitors consider credible. In fact, you may use their litany of praises as your opening line for your visitors. Amazon has an effective style of presenting prominently the positive reviews at the product pages.

3.    Check the Bounce Rates

You don’t have to analyze each of the URLs unless the volume requires you to. Instead of looking at the individual articles, you must run a summary report of the Landing Page and analyze the pages as aggregates. Identify the pages where you believe is helping and hurting you the most. Look at the pages where you are retaining most of your visitors and where you are losing most of them.

About the Author

Billy Daggeett works for Adult Website Design one of the largest Web Design agencies specialising in UK Adult Websites. If you want some more information on Escort Website Design go to their website.

Landing Pages Best Practices

Leadmaster Best Practices In Lead Generation And Lead Management

Every minute of every day there is someone, somewhere, who wants to buy a product or service that’s a good match for your company’s offering. The question is, ‘Will they buy it from you?’ Thus, the key to your organization’s success is not necessarily doing the most lead generation activities. It’s finding that person who wants your solution. But what’s the best way to find the prospects who are ready to make a purchase?

There are many different solutions for generating and locating your next lead.

Radio & TV advertising are very popular with companies ready to spend millions for a 60 second Super Bowl spot. Some of those commercials may be memorable, but the ROI of those multi-million dollar investments can be difficult to track. Moreover, while they may be good for generating business long-term and building brand equity, they are usually not the most effective in selling more now.

Direct mail was an oft-seen but now decreasingly used marketing medium, perhaps with the rise of the Internet.  While some may argue that the decline in competition makes direct mail more effective, for many companies, it’s still tough to justify a 20 page color brochure when 98% of recipients will immediately put it in the recycling bin. A less expensive alternative may be to send a postcard with a link to a 20-page online brochure. It would also be easier on the environment.

The popularity of print advertising is also on the decline thanks to the Internet. Back in March 2009, The Wall Street Journal had an article about the 10 most endangered newspapers in America. They suggested that 8 of the nation’s 50 largest daily newspapers would stop printing in the next 18 months. They included The Philadelphia Daily News, the Minneapolis Star Tribune, the Miami Herald, the Detroit News and the Boston Globe, to name a few. Why? As we all know, plummeting readership rates. So, not only is the effectiveness of this medium falling, but, as with radio and TV ads, it’s difficult to measure its true impact on sales. It’s like Henry Procter of Procter & Gamble said, “I know I waste half of my advertising dollars… I just wish I knew which half.”

Trade shows have always been a staple of lead generation. The people who attend are generally already looking for a solution in your market space. In fact, that’s why they’re there. But is it effective for creating new leads? The fact is, eighty percent of trade show leads are never followed up on. It seems that trade shows produce more sore feet, aching backs and hoarse voices than actual new business sales leads. While it may be a great way to see what the competition has to offer and catch up with old industry friends, creating qualified leads that turns into business is not a common feature of trade shows.

For some, the answer is cold-calling, good, old-fashioned knocking-on-doors and handing out business cards. In the early 80’s, I was a sales manager for a computer reseller in Chicago. We’d have cold-calling days. Each rep would be assigned a high-rise building in Chicago, and we’d start at the top of the building, visiting each office as we worked our way down. We had a short script, “Hi, my name is Andy. I work for Systems Source just down the block. We sell computers and office products. I’d like to leave you my card.” Sometimes we’d strike up a conversation that would lead to new business but most times not. Was that the most effective use of our time? Maybe back then, without the advances in modern technology, but by today’s standards, probably not. In fact, given that on average ten percent of cold calls actually create opportunities, most of that time prospecting is spent sifting through dead or inactive leads.

Corporate America spends a fortune on generating leads. Unfortunately, most is wasted or not able to be tracked. According to a recent survey by the Yankee Group, up to 80% of all leads are lost as they travel through the average company’s marketing/sales loop. Why is that?

The truth is, sales is about selling something today. Most sales people are focused on this quarter because if they don’t make their number this quarter they might not have a chance to close that deal next quarter. So if prospects aren’t ready to buy now, they often just collect dust in some faraway place in your database.

So how do you really generate ROI on your marketing activities? How do you make the most of your marketing investments? By utilizing best practices in lead generation. This usually consists of the following three-step process.

First, you’ll want to focus your sales energy on prospects who have demonstrated a need for your product instead of shooting randomly into the dark. Think what this could do for your business. Your sales team could interact only with qualified prospects, the ones who come to you looking for your product or service. They’d spend more time consulting with prospects to better understand their needs and even up-selling. Moreover, they would have more time for presentations and demos, instead of spending time on sifting through uninterested or dead leads; in fact, they would have more presentations and demos, period. In short, instead of wearing out shoe leather looking for prospects they’d be closing deals with qualified prospects.

Sounds pretty good, right? But how do you provide your sales team with such great leads?

This brings us to our second point, which is to incorporate a response mechanism into your marketing campaigns. Then you can easily find those who approach you for your goods or services. Now, all of the aforementioned methods of lead generation can incorporate a response mechanism, but the easiest way to generate response is through the Internet.

Everyday Google receives more than 91 million search requests. The top 5 search engines receive more than 200 million requests daily. Yes, some will be looking for what happened on last week’s Lost, but a significant number is searching for a solution just like yours. Plus, if you’re in the #1 spot of the search results page there’s a 56% chance that the reader will click on your link. And chances are, with a specific enough request, you’ll get a new prospect opportunity as well. For example, let’s say you sell hydraulic pumps and you spend enough on SEO that you land the #1 spot on search results. Most people aren’t Googling hydraulic pumps to see what it wore to the Emmy’s last night; they’re there to buy. Users click to your site because they need a hydraulic pump, and you got it. But, you’ve also got yourself a HOT new lead.

And you don’t have to be a Fortune 500 company to use Google Adwords. You can advertise a specific solution in a specific geographic area at a very reasonable cost with amazing results. With the Google content network you can get massive impressions for a fraction of traditional advertising. I’m running a campaign right now that in January had 451,863 impressions and 262 clicks for a total cost of $73.96. Not a bad deal.

Okay, so now, let’s say you’ve got all your marketing media integrated with response mechanisms. You’ve done your search engine optimization so that you’re getting qualified leads via the internet. You’re in great shape, right? Now you’re only interacting with prospects who are interested in your solution.

But not so fast. What if some of your leads don’t want to buy for 6, 12 or 18 months? It’s easy enough for your sales guys to qualify them to find out when they plan to buy so you can focus your efforts on those who are ready to buy now. But what do you do with lead that need some time on the burner? How do you stay in touch with people on a regular basis without spending all of your time staying in touch?

So there is one final step in best practices lead generation – lead nurturing. It’s fast, it’s easy and more importantly, it WORKS.

Start by sorting your contacts into groups. For example, you might sort by solution, industry, company size, interest group or some other category. Once you’ve got them in groups you can communicate relevant information to them as a group. Using lead nurturing software you can personalize the message without having to craft each individual email. You’ll want to touch base regularly but not so often that your contact sees your communication as annoying.

Also, your message must be relevant and be meaningful. Do your research. Think carefully about what you’re going to say. After all, this message might be going to 50 or 100 people who may become 50 or 100 hot new leads. Isn’t it worth the effort to take some time doing it right? Once you’ve crafted the message, you can send personalized emails to all one hundred with a single click of the mouse (with decent marketing automation software).

So, come time to buy, you’ll already be in your prospects’ thoughts. You can even include surveys in your lead nurturing track to provide additional information about your prospects’ needs and purchase timeframe. Then just keep nurturing those cold leads until they’re sales ready.

Of course, you can’t do it all with technology. Tweeting and texting are no replacement for the personal touch. You still need to pick up the phone and speak with your prospects. And you can make your conversation with them even more effective with a cloud-based CRM that records your organization’s complete prior communication with the prospect. But the point is you still need to personally stay in touch with your prospects. Even if it’s only a brief phone call once a month, talk to your prospects.

Lead generation has come a long way since I was handing out business cards. We’ve gone from walking miles on our feet from one lead to the next to emailing promotions and newsletters to hundreds of prospects instantaneously. We used to be limited to the city we lived in and the radius we could drive; now we have instant access (via email) to individuals and companies from here to Myanmar, whenever and wherever. And while some of us miss the days of person to person contact and face time (myself included), who says we can’t have both? Why not use all the advantages that modern technology affords us, but at the same time add our own personal touch by targeted emails, phone calls and touching base from time to time?

The point is this. Don’t sell yourself (and your sales team) short. You can make the best use of your time, resources and efforts, to the effect of dramatically increasing your success and the success of your organization.

About the Author

Andy is the CMO at LeadMaster responsible for developing, executing and managing the overall marketing plan, helping to develop the corporate strategy, working with technical operations to optimize the LeadMaster experience and helping to develop and recruit strategic customers, partners, distributors and resellers.

His experience spans 20+ years in operations, sales and marketing working for Fortune 500 companies like Apple, Digital Equipment Corporation and Compaq as well as smaller companies and startups. Andy was one of the original founders of Stratitec, which grew from a startup to $100 million in cumulative sales in less than 10 years. He also worked as Chief Operating Officer at ACP, a successful developer of thin client software. Andy’s background includes several years managing software programmers which will provide valuable insight as the LeadMaster platform continues to evolve. Andy holds a BS in Finance from the University of Illinois.

Build Custom Landing Pages with Force.com Sites

Fast Landing Pages Made Easy

Having a good business plan is not enough. Taking action quickly is crucial to Intenet marketing success because by the time you see the bandwagon, it may alrady be too late. A key strategy used by successful marketers is creating fast landing pages that puts their business out on the Web instantly.

According to wealth creation gurus, building passive income is the key to long term financial freedom. In the past, building passive income required large amounts of capital, as the only paths to passive income were through extensive real estate holdings or stock acquisitions. Today, the Internet has made passive income available to just about anyone with a computer and a little moxie. By starting Internet marketing pages, you can quickly build up businesses that supply you with recurring income that you hardly have to lift a finger to earn.

Your Internet marketing pages don’t have to be especially pretty, they just have to work. Some of the most successful Internet sales pages on the Web aren’t really all that attractive. The key here is reliability, ease of use and speed.

For folks new to Internet marketing, building Web pages can be a daunting task. Creating landing pages entails some technical work that can be confusing for anyone without some stock knowledge in computers. That’s why being able to produce fast landing pages with a tried and tested tool will give you a huge advantage. Every Internet marketer should have a tool that creates optimized web pages that are navigable and fast.

By utilizing a fast landing pages creation tool, you’ll be able to build a reliable Web page that loads quickly, is easy to use, can collect visitor e-mail addresses for sales leads, and easily be evaluated by analytics tracking programs.

Being able to get a page up quickly can often spell the difference between success and failure in Internet marketing. The first page up is often the one that gets the most traffic, so being able to stake your claim to a keyword or concept is very important. Seasoned Internet marketers know the importance of being ahead and make fast landing pages to launch their products with lightning speed.

About the Author

Avoid costly mistakes and learn
internet marketing
the right way from experts like James Schramko. Visit his blog at
InternetMarketingSpeed.com

Landing Page Evaluation

Search Engine Marketing – Create Better Landing Pages

Landing pages have the ability to grab and hold us like fly no-fly paper or repel us like jumping on the trampling. The question is what impact does your landing page have on the people who visit your website. As I talk to people who are just getting into SEO (search engine optimization), all they focus on our rankings in traffic. We have to remember that “rankings” in “traffic” or not the end but a means to the end. That end is visitors to your site that take advantage of the solutions that you offer. We can have a lot of traffic to our website but if no one is sticking around long enough to see if our solutions can solve their problems then that traffic does not mean anything.

A lot of thought must go into your landing pages, both from a search engine perspective and from a customer perspective.

Search Engine perspective:

This is covered in Search Engines 101 Paid Vs Natural Search so I am not going to go into detail here.

Customer Focused Landing Pages:

Your landing page has to do one thing, answer the questions that the searcher had in mind when he typed in his keywords. The searcher type in his search terms because he has a problem, needs a solution or is in some kind of “pain”. You have about two seconds to convince him that you understand what he is going through and what he needs. The last thing a searcher wants to see is that you can jump higher, run faster and do it better than the competition. He just doesn’t care (yet). Besides, most of the websites that he already visited probably stated that they do that. The challenge is to show the searcher that you have the answers to his needs. How do we do that?

1. Think of as many questions as you can that might be on the mind of a visitor to that specific landing page.

2. Choose one of the questions to be the title of that specific landing page. Use the other questions as sub points or topics in the outline of the page.

3. The content underneath each heading will be a description of the problem. It is very important that when you describe the problem you do it from your client’s perspective.

4. After describing two or three scenarios that your client may fall into closeout with the paragraph that describes your qualifications for dealing with the above scenarios. This is where you put in how me years of experience, the combined experience of your team or your experience in the marketplace.

5. The last thing is to have a call to action. The idea is that if your client falls into one of the scenarios described it would be natural for them to do the call for action to get help with their problem.

For example, if someone is doing a search on long-term care insurance they may only have a general idea of what you’re looking for. When they come to a landing page that has a question like “what happens to your nest egg if you suffer an illness or an injury that requires long-term care?” Then in the description of the problem they read that one year of long-term care can cost between $90,000 and $130,000 and as a result of this high costs it will either force you into bankruptcy or dependency on your children or family to take care of you. (Not a pretty picture.) After you add your qualifications, whatever they are, you put in your call to action. It could be something like “for a free quote and help in understanding what your options are fill out form below and one of our experts will contact you within the next 48 hours”.

So the question remains, are your landing pages flypaper or trampolines? Customer focused landing pages are worth the time and energy to produce. If you are not sure give us a call and we will do a free evaluation of your site. This will help determine whether or not changes or in order.

About the Author

Before you start an SEO Marketing campaign, go to Terry Stanfield’s site for information on Search Engine Marketing Services and more on ppc management.

Vampire Wars on Myspace …?

I think I have a pervert in the application of vampires on myspace. They saved my link to my character and return to the attack almost every day. Your account is glitched and can not be beaten on the list. I tried to report the fault, but that stupid Zynga all they want it's your money right now. Ugh. Is there a solution to this problem or a way to lock the page so? Or left open, like a piece of flesh flies comes from the earth and all that? No black list, I do not think you can afford, but attacks like 50 times on my page so that vampire self to kill me every time. I can not do this kind of get a mental health evaluation and face his pain would be great ... No, I'm adding this slide to my friends and clan. The losers must not pretend to answer. You are seriously a waste of time and sperm.

to post on your wall then press the lock button next to your name after the fight over his clan and has been done and there will be tons of dead spirits willing to take for you .... ps do not listen to those who ignore the spirit of following the crowd want to go straight ahead rock myspace ... ,,/{;.;}

Creating Landing Page Effectiveness Report in Google Analytics

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