Archive for January, 2009

Free Landing Page Wordpress Theme




free landing page wordpress theme

Build Review Sites-The Easiest Way to Build Affiliate Review Sites!

Most internet marketers feel creating Landing Pages a very painful and nerve-racking job. Because they do not excel at website designing. But lacking website building skills will not be a hurdle for internet marketers in the way to be supper affiliates. Here we will reveal a big secret building a review site in minutes!

Using Review Site Templates-Easy Way to Build a Review Site!
A lot of internet marketers choose to buy templates to build a review site. Definitely it is one of the quick and easy ways. Internet marketers only have to choose a template suitable for the niche. Because all important elements of the template are ready-made. So they just need to add copies to the template and edit, then upload the pages to the site and quickly have it done.

But internet marketers still have to do some editing work with website designing tools like DreamWeaver. Therefore using templates to make a review site still need a few skills of website designing. A lot of internet marketers, especially newbies, don’t feel very comfortable with some website designing tools. So we strongly recommend a better way that will not entail any skills of website designing!

Using WordPress-Actually The Easiest Way to Have a Review Site Up and Running!
WordPress is very becoming familiar to more and more affiliate marketers. Why is it becoming popular with affiliates? Here go the reasons:

Firstly, it is an open source publishing application that will allow everyone to use for 100% free. Anyone can use it without any charges.

Secondly, there are numerous themes and plugins available for use. It is in favor of internet marketers to make review sites. WordPress has many plugins that can do a lot of favors in internet marketing including search engine optimization, traffic tracking and so on. In terms of long run success, it is a very advisable strategy to use WordPress.

Thirdly, it is way easier to use than you can image! You only need to install it in the domain and upload WordPress themes to the corresponding folder. Then add copies to the themes without using any designing tools. The whole process only takes few hours.

It’s so powerful and easy to use, no wonder that more and more affiliates use it to create review sites! But there is other things you have to do- choose appropriate WordPress themes for your niches!

Choosing WordPress Themes Suitable For Your Niches! Using a WordPress theme as a review site, we only need to add copies to the site without using any designing tools. That is the most comfortable way for a lot of affiliates. But not all WordPress Themes are suitable for affiliate marketing. A poor and unprofessional-looking review site will harm your conversion rate and your sales income. Come and check it out what a high-conversion-rate review site looks like!

About the Author


Free Landing Page Wordpress Theme
Free Landing Page Wordpress Theme

How to Become an Affiliate Blogger Using Wordpress Websites

If you want to become an affiliate or you already are an affiliate marketer then you can now also easily become an Affiliate Blogger! All you need is Wordpress to build your web sites and you are all set.

Wordpress is the de facto standard and ultimate software for bloggers and has been for some time. If you want a blog to become any sort of blogger then Wordpress is the blogging platform you should use.

If you are not an affiliate and you aren’t too interested in making money online then you can get free blogs at Wordpress.com. These are really easy to sign-up for and you will get started posting your content in no time at all. The learning curve is short even for the technically challenged. Using Wordpress is easy!

However, if you do want to make money online as an affiliate marketer then do not use the free blogs at Wordpress.com to do this. The reason is that affiliate links in these free blogs are frowned upon and if you are caught using them in these free blogs your blog will be deleted and your account terminated.

And if you have several blogs they will use your IP address to find and delete any other free blogs or accounts you may have too! This is definitely not the way to become and affiliate blogger.

If you want to do affiliate marketing with Wordpress web sites then you have to use a self-hosted Wordpress site. This means you have to install the free Wordpress software onto your own domain name website at your web host. In most cases, especially if your web hosts uses cPanel and Fantastico, this is very easy to do.

Once you have done this you have a very powerful affiliate marketing tool at your disposal. Google and the other search engines too, love blogs and Wordpress in particular. Being an affiliate blogger can have great advantages over traditional HTML websites.

Even though you will not be using the software just for blogging, as you will probably want to set up individual landing pages or review pages for the product you want to promote, the blogging part of the software (ie the posts) means it is very easy to add fresh content to your site whenever you want.

Wordpress is great also for site promotion as it has in-built RSS feeds, which are automatically pinged to let many important web sites and aggregators know that you have fresh content, so that a new post can often be indexed in Google in just a few minutes! Any affiliate blogger will recognize this as being a major benefit.

With each post you can also tag your content and categorize it, which again is great for search engine optimization. There are also many plugins which you can use to really make a big improvement to on-page and on-site SEO. Using such plugins correctly can significantly enhance your site’s rankings in the search engines.

One of the fun parts of any Wordpress site is that you can easily completely change the look and feel of your website simply by using a single click of your mouse to select a new theme. And of course if you are into programming you can customize your theme even more to make it just the way you want.

There are also now a lot of plugins that you can get, some for free, which allow you to create online stores or embedded product listings within your site using affiliate datafeed from top sites, such as Amazon or Ebay, and using datafeeds from merchants at the top affiliate networks like Commission Junction and ClickBank.

So whatever your needs as an affiliate then become a blogger with Wordpress and make some real money online!

About the Author

To learn how to become an
Affiliate Blogger
just visit the http://myblogtoolkit.com website and if you want to know more on using Wordpress for affiliate marketing then checkout the
Advantages of using Wordpress for Affiliate Sites
post for full details on the benefits of Wordpress.

WordPress Landing Page


Landing Page Experts




landing page experts

Optimize Your Landing Pages to Increase Your Website Profits

Are you among those who are losing money because of improper Landing Page Design or optimization process? You need not to worry any longer, as with the help of Landing Page Optimization you can improve your profits by almost double folds. Some of the necessary skills to improve your Landing Page Designs are as follows:

* Identify important sections of a page and define the actual economic value
* Segment visitors into groups, based on certain business criteria
* Check the key conversion tasks
* Understand the importance and limitations of the optimization approach
* Design and develop action plan

According to the modern Internet marketer’s approach, landing page optimization is the process of optimizing the appearance of a page with the help of worthy content and persuasive desing. The purpose of landing page optimization (LPO) is to persuade visitors to become customers or, depending on the purpose of the website, to make the leads give the contact details. With a proper optimization plan, a website can gets better, day by day.

Optimizing a way site from the conversion point of view should be a continuous process, aimed at making improvements on a continuous basis. You test, find a winner, then test again and again. It’s called the Kaizen method. The Japanese word “kaizen” means simply “improvement,” with no inherent meaning of either “continuous” or “Japanese philosophy”; the word refers to any improvement, one-time or continuous, large or small, in the same sense as the mundane English word “improvement

The landing page optimization process consists of 3 stages namely: Analysis, Concept and Testing.

Analysis Stage – Understand Business Objectives

The focus on this stage is to understand the business objectives and the website visitors by following various comprehensive questionnaires based on landing page objectives, target market and other relevant information. In short, it provides insights on how visitors reached your website and how they interacted with it. A web analytics tool is installed and configured to analyze the performance of the existing landing pages and identify user patterns.

Concept Stage – Design of Landing Page

In this stage, main focus is to create or design the most persuasive and compelling landing page. The analytics data used to analyze the performance of your existing landing pages, visitors’ behavior and other useful data will guide the designer, the test owner and the copywriter (in most cases you will be all three). A persuasive landing page design is made on the basis of data that has been gathered from the web analytics tool.

3. Testing Stage –Conversion Rate Lift

With the help of Google’s testing analysis tool (Google Website Optimizer), a proper optimization test is carried out.
For low traffic landing pages, A/B tests (i.e. two completely redesigned pages) is the safest approach and for medium and high traffic websites some can run either A/B tests or multivariate tests (i.e. multiple variations of page elements).

Sometime is a good idea to star with the help of a consultant, then carry on test on your own. Landing page optimization service by the experts help the clients to overcome the problems of high costs, lack of expertise and wasted time.

About the Author

Robert Smith is author of Roigeeks.For more information about landing page optimization, landing page design services please visit http://www.roigeeks.com


Landing Page Experts
Landing Page Experts

Why Squeeze Page Templates Are Not For Serious Internet Marketers – An Expert Guide On Landing Pages

Ever wondered what the most successful squeeze page i.e. a page with 100% conversions look like?

It is not very difficult to imagine this if you understand what a squeeze page is and its purpose.

Just to assure myself that I am on firm ground, I am going to go over it quickly.

A squeeze page also called a landing or email page is a webpage whose purpose to entice the visitor to give his email information. This email information is stored in the marketer’s mailing list and used by him for his marketing purposes. Conventionally a page has a title, some text, an opt in box and more often these days a video, animation and other links.

With their wide spread use, many quick fix solutions to creating landing pages have come up. These solutions can work if you are looking at a very small number of conversions. Hence it would be counter productive to opt for templates if you are in for a big number game.

Templates lack the visual complexity that the eye and brain demands so they often come to a naught. Most templates that you could get on the web are very simple designs. That is why they are very small in size and can be downloaded. But a serious marketer knows where to put his money.

These ready made options give you no choice in terms of customization. They come with very few elements; you have to separately get other elements that you want to have. That would require you to do a lot of searching to find matching elements.

It is possible to make sales and sustain them if your strategy devotes appropriate time to all aspects of marketing. By using the do it yourself tools, you end up spending time that could have been used to improve your product that will keep your existing customers happy. As for future customers, you should leave the job to a professional designer.

About the Author

Overused and unproductive squeeze page templates are a thing of the past. Use the most professional and affordable custom video squeeze page design services that will brand you as an authority in the already over crowded marketplace online.

With over 5 years, 600custom tailored video Squeeze Pages creations, Venkata Ramana’s Internet marketing outsourcing company serves more than 300 top Internet marketing businesses.

Article Source: http://EzineArticles.com/?expert=Sagi_Venkata_Ramana

For PayPal Experts Only: Return URL’s?


How do I setup multiple landing pages
(the page my customer goes to after a successful payment)
for multiple domains with multiple products.

I want my customers to have a smooth professional transaction process when they purchase my digital products online but I am totally clueless how to set up this process for multiple domains.

I know how to go into my website payment preferences and setup a return url… my question is how do I configure multiple return urls… I don’t want my customers going to the same return url, I want them to land on the unique return url for the product and website they purchased it from.

If someone could provide me with step by step instructions on this i would be eternally grateful

i get what you’re saying, but i don’t think you can. i’ve never once seen an option to do that unfortunately.

just curious, what are your products??? don’t tell me on here directly..

Conversion conference West 2010 and SES San Francisco preview with Tim Ash, Landing Page Expert


Squeeze Page Plugin




squeeze page plugin

WordPress Membership Website – Good Way to Amass Large Funds

The world of internet is changing rapidly and almost on each day a new trend is rising. Now there is the trend of membership websites and the majority of them do have the biggest online businesses nowadays. Well, there are also enough reasons behind its growing popularity. The process is quite easy and there are, if truth be told, a number of software and programs chiefly made for the creation of membership sites. However there are lots of options in the market that can bewilder an entrant. You can certainly opt for WordPress membership website as it is most popular these days.

Is it confusing too?

No. But it is true, if you want to build and run a WordPress membership site, the presence of several options and technical issues can baffle you a tad. Nevertheless you will be able to deal with all these trivial anxieties, if you become clued-up of the easiest ways to build a memberships site with WordPress.

The first of these is to make use of .htaccess password protection. How can this be done? Well, this feature is in Unix/Linux web hosts and bear in mind that it’s the .htaccess file that does convey a few special information of your website to the webserver or Apache.

The majority of web hosting, nowadays, has CPanel and inside this CPanel, there is a little tool as well. Well there are also some associated small facts but your primary task is to learn about .htaccess coding. Are you getting the point? All you have to do is to select the folder, generate a username and give it a password. Once the process gets completed, you are ready. What should you tell the members of your WordPress membership site? You, after making payments, can send the clients to a Squeeze Page. Next you are supposed to tell them the password in the first email from your autoresponder.

Second easiest process

What is the second easiest process? Most of owners are not familiar with this aspect but in WordPress, when you create your post or your page, way down is a good option. Try to allocate a password and if any reader desires to read the post, he/she will have to enter the password. If it’s still appearing to be tough, you can take the help of technical experts surely. Now there is a question. Take for instance you have been given an option of selecting either a fully-featured membership site or a WordPress membership site that enables an individual to make a great amount of money.

Which should you go for? It does depend on you but never forget to fill the same with paying members.

Last of all, it should be updated always or else gradual decline may not remain a distant dream. It may happen only a fraction of visitors are getting members. In that case, go for a site review without delay and create some sort of user testing that is familiar in nature. You, provided that you have the adequate finial strength, can also recruit few professionals who belong to the target market and let them introspect and examine the reality. They are the best persons to advise you of errors and flaws in the site. You can start redesigning the site thereafter.

The most advanced way to set up WordPress membership websites is to use a plugin. Through this you can be able to create membership levels and deliver you content to your members accordingly.

About the Author

Visit
Premium WP Tools
to find out your best suited
wordpress membership plugin
.


Squeeze Page Plugin
Squeeze Page Plugin

Using Blogs To Drive Targeted Traffic And Build Opt-In Lists

Blogs, or weblogs, were the harbinger of the Web 2.0 sites so prevalent now online. From their first inception, blogs were the first major interactive type of web site, allowing readers to add to the content through comment fields on each post.

As their popularity grew, new directories sprung up to index these blogs, meaning they could be found both in traditional search engines and in the new blog directories. And anytime there are new directories being searched, there are new opportunities for building traffic and building opt-in lists if you can garner some of that search traffic.

Like any search engine, blog directories are looking for high-quality fresh content to offer up to their users, so your first requirement is to be sure you have unique helpful information posted to your blog regularly. Make sure your blog name represents your blog’s topic, and that each post is relevant to our niche. If you’re writing a technology blog, don’t suddenly post an article better suited to a teen blog, unless the content is also relevant to your tech blog.

To build traffic and build opt-in lists using your blog, you have to make sure it’s getting the widest possible exposure. Start by installing the plugins to create an XML sitemap for the traditional search engines, along with an effective SEO plugin to try and maximize your results in searches there.

Next, make sure your blog is listed in the Web 2.0 blog sites like Technorati and MyBlogLog. Hook it to social media sites like LinkedIn, FaceBook and Twitter. Finally, after each new posting use a free online service like iPings or Pingoat to announce each new post in the various RSS directories too. And speaking of RSS, if you’re using audio on your blog, be sure to get your podcast RSS feed listed in the appropriate directories as well.

As you can see, with very little effort you can get your blog posts indexed in a wide variety of locations, and if you’re blog stays themed to your main keywords it shouldn’t take long for you to start building targeted traffic to your blog, traffic you can then funnel to your Squeeze Pages to build opt-in lists, to affiliate links and to your own products online.

For all the above reasons, more and more Internet marketers and affiliate marketers are now using their blog, or a blog network, as their central hub for driving targeted traffic, attracting those targeted visitors to their blog and then funneling that targeted traffic to their desired action steps, be it building their lists, selling their products or promoting affiliate marketing opportunities.

About the Author

Doug Champigny is a world-famous Internet marketing coach, mentor & speaker and the creator of the PowerStart Marketing 4-week Internet Marketing Crash Course. To learn more about Doug or to book him to speak at your next event, contact him through his blog at http://DougChampigny.com.

Wp Squeeze Page Generator Plugin – Overview Part 2


Landing Page Google Adwords




landing page google adwords

AdWords Guide – 4 Landing Page Tips To Make Your Visitors Convert To Buyers

What is landing page?
It is the destination URL that people will land on after clicking on your Google AdWords. Designing your landing page with an understanding of what is likely to work will get you close to optimal performance from the start. When people come to your landing page, most of them are only looking for clues to quickly fill their need. They want to know:

1. Is this the right place that I am looking for?
2. Is this how I imagined it would be?
3. Should I click the back button and find my answer elsewhere ?
4. Does this look reliable?
5. How much time is this going to take?
6. Should I accept this offer?

Understanding what people are going to do is the key to be successful. The primary goal of a good landing page is to make people take a particular action that you want them to take. When a visitor takes that desired action, you got a conversion. If you have a high conversion rate, you will make a lot of money, and your return in investment will increase as well.

Here are few tips to improve your Landing Pages:

1. Do not overload with unnecessary information
2. Make people feel that they have found the correct page
3. Grab people’s focal point
4. Put more information on your landing page if you want to collect people’s email
5. Use call-to-action phrase

Do not overload with unnecessary information

Do not give your potential customers too many options in the landing page. Let them do what you want them to do. A good approach is to limit your landing page to one primary action, inducing people to make a purchase or to request information, especially when you are paying for traffic. If it is not tightly focused on forcing people to take a particular action, they are likely to take no action, and your money will burn fast. If you can, remove the navigation bar too.

Make people feel that they have found the correct page

Anyone who comes to your landing page is looking for getting their problems solved from your page. They expect a very specific solution that is relevant to their problems. Place the words they searched for in large and bold text to show them they are in the right location. It is best to point people at a landing page instead of the home page.

Grab people’s focal point

Place the most important stuff in the middle of the landing page, and never distract your user from that focal point. Avoid putting other unnecessary material. This will only make your people confuse. Do not place any Google Adsense or other ads that will make people click away. Just remember, if it is interesting and valuable, keep it close to the center and use it to direct people’s eye.

Put more information if you want to collect people’s email

If you want people to sign up your newsletter, do not expect people to be so excited by your offer that they immediately give you their email. Your landing page should offer a few paragraphs of information, followed by the contact forms. People always want to make sure that your newsletter is what they are looking for.

About the Author

For more tips to improve your AdWords skill, check out AdWords Guide and get a free traffic book if you join our newsletter today.


Landing Page Google Adwords
Landing Page Google Adwords

The Top 10 Google Adwords Newbie Mistakes

The Top 10 Google Adwords Newbie Mistakes

Google Adwords is a very good service for people to advertise their product or service on the Internet. Do this right you can gain a lot of traffic without spending too much on the advertising cost, and gain profit from the traffic. Do this wrong you can lose a lot of money without getting much traffic to your website. Here’s a list of the top 10 Google Adwords mistakes:

Number 10: Allowing Google to manage your bids by not disabling Budget Optimizer. This is often a killer for people who first start with Google Adwords. Because this is turned on by default and it sounds great by having “Google to manage all of your bids”, Newbie(s) usually leave it on by default. Now because Newbie(s) usually don’t have any idea on keyword research they often have Google bid on competitive keywords, paying few bucks per click. This sure drains the budget fast.

Number 9: Not having appealing ads. A good ad pulls interest from people searching on Google; it leaves people with question marks in their minds on problems they have so that people tend to want to click on the ad to have their questions answered.

Number 8:  Lying on their ads in order to obtain more clicks. If the ad does not reflect the content of the landing page, the visitors will exit the site immediately because they are not seeing what they are expecting. For example, many put the word “FREE” in their ad to attract visitors but there’s nothing free within the content of the landing page.

Number 7: Not targeting the right people. Many newbie(s) start by targeting the entire world thinking “Oh the more countries my ad is exposed to the more clicks I will get”. The rate at which your visitor becomes a customer (CR = Conversion Rate) is different in different countries. For example, if your product or service is in English, you might occasionally get clicks from people who can’t really understand English if you target countries that don’t have English as the primary language. They click and leave because they can’t fully understand what you are trying to present so your product or service is not convincing to them.  

Number 6: Not having a quality landing page. In order for Google Adwords to work and make profit for you, your landing page needs to have quality content that will actually convert your visitors into customers. Google Adwords will get you the traffic but it’s up to you to convert your visitors into your customers.

Number 5: Giving up early. People who are new to Google Adwords often become frustrated after spending money in advertising and not receiving any returns. People who succeed are the ones who are willing to experience and learn continuously.

Number 4: Having too much keywords in an ad group. Google does not like a list of 100 keywords all together in one ad group. If you do that it will hurt the quality score of your campaigns. Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query. The higher a keyword’s Quality Score, the lower its cost-per-clicks (CPCs) and the better its ad position.

Number 3: Not having enough campaigns. Most newbie(s) start with Google Adwords and focus on one campaign, trying it for weeks wasting money. A lot of people who are successful with Google Adwords only have approximately 10%~20% rate of success when they launch new campaigns. The rate of success on new campaigns depends on:

1) How competitive the keyword bidding market is

2) The quality of the landing page

3) The quality and search volume of keywords

4) The quality of ads

5) The amount of money you spend on bidding and your daily budget

People who are new to Google Adwords should launch a few campaigns a week to experience and get comfortable with Google Adwords. That will accelerate the learning curve.

Number 2: Not having enough related keywords. Most newbie(s) start by adding variations to a few keywords related to their product or service. For example, for the keyword fat, Newbie(s) will most likely make variations to it like “fat loss, lose fat fast, fat reduction, easy fast loss, burn fat…etc.” They are missing out a huge section of potential traffic.

What if you ask yourself this question: “How many kinds of fat are there?” You can then develop a “wide list” that’s related to fat – “stomach fat, belly fat, upper arms fat, thigh fat, back fat, booty fat, bat wings, body fat” At that point, you can apply the variations onto these different forms of fat, giving you a list of 100+ keywords related to fat.

Number 1: Not having the keywords in the ads. In the search engine world everything is about relevance. If you have the keywords in your ads Google will reward that and you will pay less and have your ad ranked higher. Most newbie(s) get carried away by having appealing subjects on their ads, but they are paying more for the clicks.

About the Author

Business Growth Strategist
Website: http://www.businessminder.net
Blog: http://www.businessminder.net/blog

Please Help! I can’t click on my Adwords Ad?


My Google Adwords campaign was just activated. I don’t have a website, but I use the “Business Page” as a landing page when customers click on my ads. The problem is why everytime I try to click on one of my ads, it says “website not found” or error? What is going on? Do I have to buy a domain name or something? Did Google assign me a URL? Can other people see the ad if they click it, or maybe something is not right with my settings? Please Help and thank you so much!

I will need to see your URL for one, but I think the problem lies within this page http://www.google.com/adwords/learningcenter/text/18928.html where they state the main domain URL is the displayed URL for the ads. In other words your URL www.google.com/extension would display as www.google.com

That is an obvious problem and you will more than likely want to create a website for your business. URLs can cost less that $10.00 a year and hosting can be bought for as little as $100.00 a year. You might just want to invest in your own website.

Split testing landing pages with Google Adwords


Lead Capture Pages




lead capture pages
how do I add a form to my homepage?

I’m trying to find out how I can add a form to get customer info to my homepage. I know you can do it with another page but my site is going to be only one page. I’m using it for a Landing Page/lead Capture Page. Please Help!
I’m trying to find out how I can add a form to my homepage to get customer info. I know you can do it with another page but my site is going to be only one page. I’m using it for a landing page/lead capture page. Please Help!

I’m building my site through Yahoo Web Hosting for Small Businesses.

Where is the site hosted? What language(s) are you using?


Lead Capture Pages
Lead Capture Pages

code HTML pour saisir e-mail?

Je cherche le code pour capturer e-mail. Les informations que je cherche est de prendre le nom et l'adresse e-mail. Cliquer sur soumettre vous amène au site Web suivant. Merci pour vos réponses.

Voici un article sur "Comment créer un simple formulaire PHP sur votre site "http://www.isitebuild.com/simplephpform.htm alternative pouvez configurer une réponse automatique pour capturer les adresses e-mail - Gratuitement ou que vous payez. http://www.isitebuild.com/automatic_responder.htm bonne chance

Lead Capture Pages Instantly for Any Website Blog or Affiliate Link


Super Squeeze Page Pack




super squeeze page pack

Make Extra Money Online 5

"Make extra money online"

There are many books and articles about affiliate marketing, But I've never eaten one across Affiliate remove like "Project X". It presents step-by-step complete newbies Methods That Can Use to Become super affiliates Within the span of a FEW weeks, if they're willing to work at it. Even seasoned pros A Few Things Can learn from this book and Significantly Increase the They make money from affiliate selling.

"Make extra money online"
http://www.theprojectx.tk

Affiliate Project X Was released with the usual fanfare for new affiliate products, with big-name pros Promoting Internet marketing it to Their mailing lists. I must admit That I IGNORED APX (as fans Often Refer to Affiliate Project X) at first – I Was sure Was it just another ebook about affiliate marketing, not the dozens of Different Than Other books I'd read before. The Fact That It Was released at the same time as a number of Other products Did not help – There Were just too many products Being Promoted in the same month. But Then I have noticed a real buzz around Developing Affiliate Project X, so I Bought APX to See What Was all the fuss about. If I did not like it, After all, I Could Always take advantage of ClickBank's 8-week money-back guarantee and return for a full refund APX.

"Make extra money online "
http://www.theprojectx.tk

Other unlikable many ebooks, Affiliate "Project X" uses a small (some would say normal-sized) and font standard margins, so it managed to pack a lot of information Into ITS pages. It starts off with an introduction by the author, Who Also wrote AdWords Miracle, Explaining why I wrote the book and I tested how the Methods with Some volunteers. As it turns out, Those Who Actually made an effort delivery and His Methods Were Applied making Between 50 and 200 dollars per day Within two or three weeks of starting. Which is more Than many affiliates make money per day on average.

"Make extra money online"
http://www.theprojectx.tk

The heart of the book is the set of six Methods That the author uses for making money as a ClickBank affiliate, Though most of the Methods Apply to Other Affiliate Programs as well. The APX Methods are:

The "Leech": The Art of the Pre-Sell
The Affiliate Diary
The "Workhorse" Method
Thief in the Night
Copy the Best, Part 2
The "Opportunist" Method

Each method includes very detailed by the author Instructions on how to Implement them. Included are tips on how to choose the right ClickBank products To Promote (NOTE THAT really the Always Promoting Successful affiliates are multiple products) and What to Avoid raps. Only one of the Methods Requires the use of a Specialized tool, and Some do not Any Spending required on your part at all – just your time and effort.

"Make extra money online"
http://www.theprojectx.tk

Note That This Is Not an introduction to affiliate marketing. Readers of Affiliate Project X are assumed to know how to Perform routine tasks Such as uploading files to a website, creating "Squeeze Pages" and configuring autoresponders. This is Easily Obtained basic information on the Internet for free.

Affiliate "Project X" does Provide Some advanced tips on cloaking affiliate links (to make it harder to lose your commissions) and how to track your sales are WHERE coming from. The book has-been updated to include information about ClickBank's new tracking Capabilities – Can you expect the material to stay current.

An important caveat: although the Methods Presented in Affiliate Project X You Can Make Money Quickly remove, Especially When you factor in ClickBank's semi-monthly pay periods, They all require work on your part. Whether it's researching products, Finding keywords, writing articles and pre-sells, or just copying What super affiliates are doing, You Need Some Serious to dedicate time – think two or three hours a day at first – to successfully Implement the Methods I presents. Do not try to rush-through or Any of the skip over steps, Otherwise you will fail. And You Need to re-read APX Several times to make sure you're doing everything the right way. But the author is very upfront about all of this, And Also about the Fact That Still Happen Failures will on occasion. When You Succeed But, the payoff will more Than make up for the occasional disappointment of a failed promotion.

"Make extra money online "
http://www.theprojectx.tk

For me, the best thing about Affiliate "Project X" Is That it's made me think about affiliate marketing in No Other Ways That book has. That alone is reason enough to buy it. The Fact That It Gives you all the details on how to make money as an affiliate is even more reason to purchase it. Affiliate Project X isn't a scam, it's a great guide to Becoming a Successful affiliate marketer and happy. Definitely a recommended buy.

About the Author

Armando Williams is the biggest example of a lazy, filthy rich, loving man and he is offering you succes here: http://www.theprojectx.tk


Super Squeeze Page Pack
Super Squeeze Page Pack

Home Recording Studio Business Plan

We offer a 100% Money Back Guarantee.�100% satisfaction.�Listen, this is not a gamble, this is about your freedom to what you want, anytime you want to do it and enjoy life. You can do it. This is not confidence talk, this is the truth. You have the potential and ability to succeed right now.
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About the Author

Marquis writes about topics of interest you can visit the website Recording Studio Profits by linking here Recording Studio Profits

Landing Page Analysis




landing page analysis
all 9th graders please help!?

ok if your a 9th grader then you know the book Of Mice and Men. well my english teacher is like evil and told us we have to write a 3 page analysis essay on 1 character. single space and font size;10. and its due next class. yeah its lame. so i decided to do my essay on lenny. so can you please give me ideas on what to say about him???
and it has to be analyzing.. so it cant be your opinion like it cant be ‘lenny is annoying’
and it has to have info from the book.

here is an example:: ‘lenny must be a very hopeful person because he never gives up on his dream to live of the fatta the land with george and tend rabbits’
so will you please give me ideas for analysis’ for lenny??

ok if you still dont understand what analysis is then read this;;;
ANALYSIS
the baseball player practices a lot. i know this because each game, he gets better and better.
OPINION
the baseball player is great.

do you get it?
PLEASE HELP

ouch. that sux. i havn’t read that so i can’t help, sorry. my english teacher just use do this HUGE essay on the book Flowers for Algernon. it sucked.

sorry i couldn’t help. good luck!! &hearts&hearts&hearts


Landing Page Analysis
Landing Page Analysis

Critical Analysis Of Web Crawlers’ Algorithms

 

Critical Analysis of Web Crawlers’ Algorithms

 Minou Parhizkar 0527553

Abstract- A web crawler is a program or automated script which browses the World Wide Web in a methodical, automated manner. The objective of the paper is to make a make a critical analysis of the algorithms used by Web Crawlers. It intends to review and evaluate the different and various approaches to the methods used by the different web search engines to catalog the information.

 

 

Index Terms-

Web Crawler, Search Engines, WWW, SEO

 

•I.     INTRODUCTION

 

The software that searches for information and returns sites which provide that information is referred to as a search engine or web crawler. Everyone uses web crawlers-indirectly, at least! Every time you search the Internet using a service such as Alta Vista, Excite, or Lycos, you’re making use of an index that’s based on the output of a web crawler. Web crawlers-also known as spiders, robots, or wanderers-are software programs that automatically traverse the Web. Search engines use crawlers to find what’s on the Web; then they construct an index of the pages that were found.

 

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

 

 

Example: Google spider

 

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page. Most of the top-ranked search engines are crawler based search engines while some may be based on human compiled directories. The people behind the search engines want the same thing every webmaster wants – traffic to their site. Since their content is mainly links to other sites, the thing for them to do is to make their search engine bring up the most relevant sites to the search query, and to display the best of these results first. In order to accomplish this, they use a complex set of rules called algorithms. When a search query is submitted at a search engine, sites are determined to be relevant or not relevant to the search query according to these algorithms, and then ranked in the order it calculates from these algorithms to be the best matches first.

Search engines keep their algorithms secret and change them often in order to prevent webmasters from manipulating their databases and dominating search results. They also want to provide new sites at the top of the search results on a regular basis rather than always having the same old sites show up month after month. An important difference to realize is that search engines and directories are not the same. Search engines use a spider to “crawl” the web and the web sites they find, as well as submitted sites. As they crawl the web, they gather the information that is used by their algorithms in order to rank your site.

This paper aims at critically analyzing various search engineers, how they work and comparing their algorithms.

•II.     Working of web crawlers – a detailed look up

Let us now look at a more detailed explanation on how Search Engines work. Crawler based search engines are primarily composed of three parts.

A search engine robot’s action is called spidering, as it resembles the multiple legged spiders. The spider’s job is to go to a web page, read the contents, connect to any other pages on that web site through links, and bring back the information. From one page it will travel to several pages and this proliferation follows several parallel and nested paths simultaneously. Spiders frequent the site at some interval, may be a month to a few months, and re-index the pages. This way any changes that may have occurred in your pages could also be reflected in the index. The spiders automatically visit your web pages and create their listings. An important aspect is to study what factors promote “deep crawl” – the depth to which the spider will go into your website from the page it first visited. Listing ’submitting or registering’ with a search engine is a step that could accelerate and increase the chances of that engine “spidering” your pages.

The spider’s movement across web pages stores those pages in its memory, but the key action is in indexing. The index is a huge database containing all the information brought back by the spider. The index is constantly being updated as the spider collects more information. The entire page is not indexed and the searching and page-ranking algorithm is applied only to the index that has been created. Most search engines claim that they index the full visible body text of a page. In a subsequent section, we explain the key considerations to ensure that indexing of your web pages improves relevance during search. The combined understanding of the indexing and the page-ranking process will lead to developing the right strategies. The Meta tags ‘Description’ and ‘Keywords’ have a vital role as they are indexed in a specific way. Some of the top search engines do not index the keywords that they consider spam. They will also not index certain ’stop words’ (commonly used words such as ‘a’ or ‘the’ or ‘of’” so as to save space or speed up the process. Images are obviously not indexed, but image descriptions or Alt text or “text within comments” is included in the index by some search engines.

The search engine software or program is the final part. When a person requests a search on a keyword or phrase, the search engine software searches the index for relevant information. The software then provides a report back to the searcher with the most relevant web pages listed first. The algorithm-based processes used to determine ranking of results are discussed in greater detail later.

These directories compile listings of websites into specific industry and subject categories and they usually carry a short description about the website. Inclusion in directories is a human task and requires submission to the directory producers. Visitors and researchers over the net quite often use these directories to locate relevant sites and information sources. Thus directories assist in structured search. Another important reason is that crawler engines quite often find websites to crawl through their listing and links in directories. Yahoo and The Open Directory are amongst the largest and most well known directories. LookSmart is a directory that provides results to partner sites such as MSN Search, Excite and others. Lycos is an example of a site that pioneered the search engine but shifted to the Directory model depending on AlltheWeb.com for its listings.

Hybrid Search Engines are both crawler based as well as human powered. In plain words, these search engines have two sets of listings based on both the mechanisms mentioned above. The best example of hybrid search engines is Yahoo, which has got a human powered directory as well as a Search toolbar administered by Google. Although, such engines provide both listings they are generally dominated by one of the two mechanisms. Yahoo is known more for its directory rather than crawler based search engine.

Search engines rank web pages according to the software’s understanding of the web page’s relevancy to the term being searched. To determine relevancy, each search engine follows its own group of rules. The most important rules are.

- The location of keywords on your web page; and – How often those keywords appear on the page ‘the frequency’

For example, if the keyword appears in the title of the page, then it would be considered to be far more relevant than the keyword appearing in the text at the bottom of the page. Search engines consider keywords to be more relevant if they appear sooner on the page (like in the headline) rather than later. The idea is that you’ll be putting the most important words – the ones that really have the relevant information – on the page first.

Search engines also consider the frequency with which keywords appear. The frequency is usually determined by how often the keywords are used out of all the words on a page. If the keyword is used 4 times out of 100 words, the frequency would be 4%. Of course, you can now develop the perfect relevant page with one keyword at 100% frequency – just put a single word on the page and make it the title of the page as well. Unfortunately, the search engines don’t make things that simple.

While all search engines do follow the same basic rules of relevancy, location and frequency, each search engine has its own special way of determining rankings. To make things more interesting, the search engines change the rules from time to time so that the rankings change even if the web pages have remained the same. One method of determining relevancy used by some search engines ‘like HotBot and Infoseek’, but not others ‘like Lycos’, is the Meta tags. Meta tags are hidden HTML codes that provide the search engine spiders with potentially important information like the page description and the page keywords.

Meta tags are often labeled as the secret to getting high rankings, but Meta tags alone will not get you a top 10 ranking. On the other hand, they certainly don’t hurt. Detailed information on meta-tags and other ways of improving search engine ranking is given later in this chapter.

In the early days of the web, webmasters would repeat a keyword hundreds of times in the Meta tags and then add it hundreds of times to the text on the web page by making it the same color as the background. However, now, major search engines have algorithms that may exclude a page from ranking if it has resorted to “keyword spamming”; in fact some search engines will downgrade ranking in such cases and penalize the page.

Link analysis and ‘clickthrough’ measurement are certain other factors that are “off the page” and yet crucial in the ranking mechanism adopted by some leading search engines. This is quickly emerging as the most important determinant of ranking, but before we study this, we must first look at the most popular search engines and then look at the various steps you can take to improve your success at each of the stages – spidering, indexing and ranking.

For March 2003, according to a study by Jupiter Media Metrix, there were an estimated 114 million Internet users online in the US at work or at home, 80 percent of whom are estimated to have made some type of search request during the month.

•III.     a summarised comparison OF SEARCH engines

Yahoo!

  • been in the search game for many years.
  • is better than MSN but nowhere near as good as Google at determining if a link is a natural citation or not.
  • has a ton of internal content and a paid inclusion program. both of which give them incentive to bias search results toward commercial results
  • things like cheesy off topic reciprocal links still work great in Yahoo!

MSN Search

  • new to the search game
  • is bad at determining if a link is natural or artificial in nature
  • due to sucking at link analysis they place too much weight on the page content
  • their poor relevancy algorithms cause a heavy bias toward commercial results
  • likes bursty recent links
  • new sites that are generally un-trusted in other systems can rank quickly in MSN Search
  • things like cheesy off topic reciprocal links still work great in MSN Search

Google

  • has been in the search game a long time, and saw the web graph when it is much cleaner than the current web graph
  • is much better than the other engines at determining if a link is a true editorial citation or an artificial link
  • looks for natural link growth over time
  • heavily biases search results toward informational resources
  • trusts old sites way too much
  • a page on a site or sub-domain of a site with significant age or link related trust can rank much better than it should, even with no external citations
  • they have aggressive duplicate content filters that filter out many pages with similar content
  • if a page is obviously focused on a term they may filter the document out for that term. on page variation and link anchor text variation are important. a page with a single reference or a few references of a modifier will frequently outrank pages that are heavily focused on a search phrase containing that modifier
  • crawl depth determined not only by link quantity, but also link quality. Excessive low quality links may make your site less likely to be crawled deep or even included in the index.
  • things like cheesy off topic reciprocal links are generally ineffective in Google when you consider the associated opportunity cost

Ask

  • looks at topical communities
  • due to their heavy emphasis on topical communities they are slow to rank sites until they are heavily cited from within their topical community
  • due to their limited market share they probably are not worth paying much attention to unless you are in a vertical where they have a strong brand that drives significant search traffic

•IV.     Detailed Analysis of Search Engines

Now that we have understood the working and basics of web crawlers and reviewed a summarized comparison of a few major search engines out in the market, now we are in a position to have a detailed analysis and comparison between these and get into nitty gritty technical details. The sections below will deal with each of these engines one by one with a detailed analysis.

•V.     Yahoo!

 

Yahoo! was founded in 1994 by David Filo and Jerry Yang as a directory of websites. For many years they outsourced their search service to other providers, but by the end of 2002 they realized the importance and value of search and started aggressively acquiring search companies.

Overture purchased AllTheWeb and AltaVista. Yahoo! purchased Inktomi (in December 2002) and then consumed Overture (in July of 2003), and combined the technologies from the various search companies they bought to make a new search engine.

•a)                   On Page Content

Yahoo! offers a paid inclusion program, so when Yahoo! Search users click on high ranked paid inclusion results in the organic search results Yahoo! profits. In part to make it easy for paid inclusion participants to rank, I believe Yahoo! places greater weight on on-the-page content than a search engine like Google does.

Being the #1 content destination site on the web, Yahoo! has a boatload of their own content which they frequently reference in the search results. Since they have so much of their own content and make money from some commercial organic search results it might make sense for them to bias their search results a bit toward commercial websites.

Using descriptive page titles and page content goes a long way in Yahoo!

In my opinion their results seem to be biased more toward commerce than informational sites, when compared with Google.

•b)                   Crawling

Yahoo! is pretty good at crawling sites deeply so long as they have sufficient link popularity to get all their pages indexed. One note of caution is that Yahoo! may not want to deeply index sites with many variables in the URL string, especially since

  • Yahoo! already has a boatload of their own content they would like to promote (including verticals like Yahoo! Shopping)
  • Yahoo! offers paid inclusion, which can help Yahoo! increase revenue by charging merchants to index some of their deep database contents.

You can use Yahoo! Site Explorer to see how well they are indexing your site and which sites link at your site.

•c)                   Query Processing

Certain words in a search query are better at defining the goals of the searcher. If you search Yahoo! for something like “how to SEO ” many of the top ranked results will have “how to” and “SEO” in the page titles, which might indicate that Yahoo! puts quite a bit of weight even on common words that occur in the search query.

Yahoo! seems to be more about text matching when compared to Google, which seems to be more about concept matching.

•d)                   Link Reputation

Yahoo! is still fairly easy to manipulate using low to mid quality links and somewhat to aggressively focused anchor text. Rand Fishken recently posted about many Technorati pages ranking well for their core terms in Yahoo!. Those pages primarily have the exact same anchor text in almost all of the links pointing at them.

Sites with the trust score of Technorati may be able to get away with more unnatural patterns than most webmasters can, but I have seen sites flamethrown with poorly mixed anchor text on low quality links, only to see the sites rank pretty well in Yahoo! quickly.

•e)                   Page vs Site

A few years ago at a Search Engine Strategies conference Jon Glick stated that Yahoo! looked at both links to a page and links to a site when determining the relevancy of a page. Pages on newer sites can still rank well even if their associated domain does not have much trust built up yet so long as they have some descriptive inbound links.

•f)                    Site Age

Yahoo! may place some weight on older sites, but the effect is nowhere near as pronounced as the effect in Google’s SERPs.

It is not unreasonable for new sites to rank in Yahoo! in as little as 2 or 3 months.

•g)                   Paid Search

Yahoo! prices their ads in an open auction, with the highest bidder ranking the highest. By early 2007 they aim to make Yahoo! Search Marketing more of a closed system which factors in clickthrough rate (and other algorithmic factors) into their ad ranking algorithm.

Yahoo! also offers a paid inclusion program which charges a flat rate per click to list your site in Yahoo!’s organic search results.

Yahoo! also offers a contextual ad network. The Yahoo! Publisher program does not have the depth that Google’s ad system has, and they seem to be trying to make up for that by biasing their targeting to more expensive ads, which generally causes their syndicated ads to have a higher click cost but lower average clickthrough rate.

•h)                   Editorial

Yahoo! has many editorial elements to their search product. When a person pays for Yahoo! Search Submit that content is reviewed to ensure it matches Yahoo!’s quality guidelines. Sites submitted to the Yahoo! Directory are reviewed for quality as well.

In addition to those two forms of paid reviews, Yahoo! also frequently reviews their search results in many industries. For competitive search queries some of the top search results may be hand coded. If you search for Viagra, for example, the top 5 listings looked useful, and then I had to scroll down to #82 before I found another result that wasn’t spammy.

Yahoo! also manually reviews some of the spammy categories somewhat frequently and then reviews other samples of their index. Sometimes you will see a referral like http://corp.yahoo-inc.com/project/health-blogs/keepers if they reviewed your site and rated it well.

Sites which have been editorially reviewed and were of decent quality may be given a small boost in relevancy score. Sites which were reviewed and are of poor quality may be demoted in relevancy or removed from the search index.

Yahoo! has published their content quality guidelines. Some sites that are filtered out of search results by automated algorithms may return if the site cleans up the associated problems, but typically if any engine manually reviews your site and removes it for spamming you have to clean it up and then plead your case.

•i)                    Social Aspects

Yahoo! firmly believes in the human aspect of search. They paid many millions of dollars to buy Del.icio.us, a social bookmarking site. They also have a similar product native to Yahoo! called My Yahoo!

Yahoo! has also pushed a question answering service called Yahoo! Answers which they heavily promote in their search results and throughout their network. Yahoo! Answers allows anyone to ask or answer questions. Yahoo! is also trying to mix amateur content from Yahoo! Answers with professionally sourced content in verticals such as Yahoo! Tech.

•j)                    Yahoo! SEO Tools

Yahoo! has a number of useful SEO tools.

  • Overture Keyword Selector Tool – shows prior month search volumes across Yahoo! and their search network.
  • Overture View Bids Tool – displays the top ads and bid prices by keyword in the Yahoo! Search Marketing ad network.
  • Yahoo! Site Explorer – shows which pages Yahoo! has indexed from a site and which pages they know of that link at pages on your site.
  • Yahoo! Mindset – shows you how Yahoo! can bias search results more toward informational or commercial search results.
  • Yahoo! Advanced Search Page – makes it easy to look for .edu and .gov backlinks
  • Yahoo! Buzz – shows current popular searches

•k)                   Yahoo! Business Perspectives

Being the largest content site on the web makes Yahoo! run into some inefficiency issues due to being a large internal customer. For example, Yahoo! Shopping was a large link buyer for a period of time while Yahoo! Search pushed that they didn’t agree with link buying. Offering paid inclusion and having so much internal content makes it make sense for Yahoo! to have a somewhat commercial bias to their search results.

They believe strongly in the human and social aspects of search, pushing products like Yahoo! Answers and My Yahoo!.

I think Yahoo!’s biggest weakness is the diverse set of things that they do. In many fields they not only have internal customers, but in some fields they have product duplication, like with Yahoo! My Web and Del.icio.us. 

•l)                    Search Marketing Perspective

I believe if you do standard textbook SEO practices and actively build quality links it is reasonable to expect to be able to rank well in Yahoo! within 2 or 3 months. If you are trying to rank for highly spammed keyword phrases keep in mind that the top 5 or so results may be editorially selected, but if you use longer tail search queries or look beyond the top 5 for highly profitable terms you can see that many people are indeed still spamming them to bits.

As Yahoo! pushes more of their vertical offerings it may make sense to give your site and brand additional exposure to Yahoo!’s traffic by doing things like providing a few authoritative answers to topically relevant questions on Yahoo! Answers.

•VI.     Msn Search

MSN Search had many incarnations, being powered by the likes of Inktomi and Looksmart for a number of years. After Yahoo! bought Inktomi and Overture it was obvious to Microsoft that they needed to develop their own search product. They launched their technology preview of their search engine around July 1st of 2004. They formally switched from Yahoo! organic search results to their own in house technology on January 31st, 2005.

•a)                   On Page Content

Using descriptive page titles and page content goes a long way to help you rank in MSN. I have seen examples of many domains that ranked for things like

state name+ insurance type + insurance

on sites that were not very authoritative which only had a few instances of state name and insurance as the anchor text. Adding the word health, life, etc. to the page title made the site relevant for those types of insurance, in spite of the site having few authoritative links and no relevant anchor text for those specific niches.

Additionally, internal pages on sites like those can rank well for many relevant queries just by being hyper focused, but MSN currently drives little traffic when compared with the likes of Google.

•b)                   Crawling

MSN has got better at crawling, but I still think Yahoo! and Google are much better at crawling. It is best to avoid session IDs, sending bots cookies, or using many variables in the URL strings. MSN is nowhere near as comprehensive as Yahoo! or Google at crawling deeply through large sites like eBay.com or Amazon.com.

•c)                   Query Processing

I believe MSN might be a bit better than Yahoo! at processing queries for meaning instead of taking them quite so literally, but I do not believe they are as good as Google is at it.

While MSN offers a tool that estimates how commercial a page or query is I think their lack of ability to distinguish quality links from low quality links makes their results exceptionally biased toward commercial results.

•d)                   Link Reputation

By the time Microsoft got in the search game the web graph was polluted with spammy and bought links. Because of this, and Microsoft’s limited crawling history, they are not as good as the other major search engines at telling the difference between real organic citations and low quality links.

MSN search reacts much more quickly than the other engines at ranking new sites due to link bursts. Sites with relatively few quality links that gain enough descriptive links are able to quickly rank in MSN. I have seen sites rank for one of the top few dozen most expensive phrases on the net in about a week.

•e)                   Page vs Site

I think all major search engines consider site authority when evaluating individual pages, but with MSN it seems as though you do not need to build as much site authority as you would to rank well in the other engines.

•f)                    Site Age

Due to MSN’s limited crawling history and the web graph being highly polluted before they got into search they are not as good as the other engines at determining age related trust scores. New sites doing general textbook SEO and acquiring a few descriptive inbound links (perhaps even low quality links) can rank well in MSN within a month.

•g)                   Paid Search

Microsoft’s paid search product, AdCenter, is the most advanced search ad platform on the web. Like Google, MSN ranks ads based on both max bid price and ad clickthrough rate. In addition to those relevancy factors MSN also allows you to place adjustable bids based on demographic details. For example, a mortgage lead from a wealthy older person might be worth more than an equivalent search from a younger and poorer person.

•h)                   Editorial

All major search engines have internal relevancy measurement teams. MSN seems to be highly lacking in this department, or they are trying to use the fact that their search results are spammy as a marketing angle.

MSN is running many promotional campaigns to try to get people to try out MSN Search, and in many cases some of the searches they are sending people to have bogus spam or pornography type results in them. A good example of this is when they used Stacey Kiebler to market their Celebrity Maps product. As of writing this, their top search result for Stacey Kiebler is still pure spam.

Based on MSN’s lack of feedback or concern toward the obvious search spam noted above on a popular search marketing community site I think MSN is trying to automate much of their spam detection, but it is not a topic you see people talk about very often. Here are MSN’s Guidelines for Successful Indexing, but they still have a lot of spam in their search results. ;)

•i)                    Social Aspects

Microsoft continues to lag in understanding what the web is about. Executives there should read The Cluetrain Manifesto. Twice.Or maybe three times.

They don’t get the web. They are a software company posing as a web company.

They launch many products as though they have the market stranglehold monopolies they once enjoyed, and as though they are not rapidly losing them. Many of Microsoft’s most innovative moves get little coverage because when they launch key products they often launch them without supporting other browsers and trying to lock you into logging in to Microsoft.

•j)                    MSN SEO Tools

MSN has a wide array of new and interesting search marketing tools. Their biggest limiting factor with them is that they have limited search market share.

Some of the more interesting tools are

  • Keyword Search Funnel Tool – shows terms that people search for before or after they search for a particular keyword
  • Demographic Prediction Tool – predicts the demographics of searchers by keyword or site visitors by website
  • Online Commercial Intention Detection Tool – estimates the probability of a search query or web page being commercial, informational-transactional, or
  • Search Result Clustering Tool – clusters search results based on related topics

You can view more of their tools under the demo section at Microsoft’s Adlab.

•VII.     Google Search

Google sprang out of a Stanford research project to find authoritative link sources on the web. In January of 1996 Larry Page and Sergey Brin began working on BackRub.

After they tried shopping the Google search technology to no avail they decided to set up their own search company. Within a few years of forming the company they won distribution partnerships with AOL and Yahoo! that helped build their brand as the industry leader in search. Traditionally search was viewed as a loss leader.

Google did not have a profitable business model until the third iteration of their popular AdWords advertising program in February of 2002, and was worth over 100 billion dollars by the end of 2005.

•a)                   On Page Content

If a phrase is obviously targeted (ie: the exact same phrase is in most of the following location: in most of your inbound links, internal links, at the start of your page title, at the beginning of your first page header, etc.) then Google may filter the document out of the search results for that phrase. Other search engines may have similar algorithms, but if they do those algorithms are not as sophisticated or aggressively deployed as those used by Google.

Google is scanning millions of books, which should help them create an algorithm that is pretty good at differentiating real text patterns from spammy manipulative text (although I have seen many garbage content cloaked pages ranking well in Google, especially for 3 and 4 word search queries).

You need to write naturally and make your copy look more like a news article than a heavily SEOed page if you want to rank well in Google. Sometimes using less occurrences of the phrase you want to rank for will be better than using more.

You also want to sprinkle modifiers and semantically related text in your pages that you want to rank well in Google.

Some of Google’s content filters may look at pages on a page by page basis while others may look across a site or a section of a site to see how similar different pages on the same site are. If many pages are exceptionally similar to content on your own site or content on other sites Google may be less willing to crawl those pages and may throw them into their supplemental index. Pages in the supplemental index rarely rank well, since generally they are trusted far less than pages in the regular search index.

Duplicate content detection is not just based on some magical percentage of similar content on a page, but is based on a variety of factors. Both Bill Slawski and Todd Malicoat offer great posts about duplicate content detection. This shingles PDF explains some duplicate content detection techniques.

•b)                   Crawling

While Google is more efficient at crawling than competing engines, it appears as though with Google’s BigDaddy update they are looking at both inbound and outbound link quality to help set crawl priority, crawl depth, and weather or not a site even gets crawled at all. To quote Matt Cutts:

The sites that fit “no pages in Bigdaddy” criteria were sites where our algorithms had very low trust in the inlinks or the outlinks of that site. Examples that might cause that include excessive reciprocal links, linking to spammy neighborhoods on the web, or link buying/selling.

In the past crawl depth was generally a function of PageRank (PageRank is a measure of link equity – and the more of it you had the better you would get indexed), but now adding in this crawl penalty for having an excessive portion of your inbound or outbound links pointing into low quality parts of the web creates an added cost which makes dealing in spammy low quality links far less appealing for those who want to rank in Google.

•c)                   Query Processing

While I mentioned above that Yahoo! seemed to have a bit of a bias toward commercial search results it is also worth noting that Google’s organic search results are heavily biased toward informational websites and web pages.

Google is much better than Yahoo! or MSN at determining the true intent of a query and trying to match that instead of doing direct text matching. Common words like how to may be significantly deweighted compared to other terms in the search query that provide a better discrimination value.

Google and some of the other major search engines may try to answer many common related questions to the concept being searched for. For example, in a given set of search results you may see any of the following:

  • a relevant .gov and/or .edu document
  • a recent news article about the topic
  • a page from a well known directory such as DMOZ or the Yahoo! Directory
  • a page from the Wikipedia
  • an archived page from an authority site about the topic
  • the authoritative document about the history of the field and recent changes
  • a smaller hyper focused authority site on the topic
  • a PDF report on the topic
  • a relevant Amazon, eBay, or shopping comparison page on the topic
  • one of the most well branded and well known niche retailers catering to that market
  • product manufacturer or wholesaler sites
  • a blog post / review from a popular community or blog site about a slightly broader field

Some of the top results may answer specific relevant queries or be hard to beat, while others might be easy to compete with. You just have to think of how and why each result was chosen to be in the top 10 to learn which one you will be competing against and which ones may perhaps fall away over time.

•d)                   Link Reputation

PageRank is a weighted measure of link popularity, but Google’s search algorithms have moved far beyond just looking at PageRank.

As mentioned above, gaining an excessive number of low quality links may hurt your ability to get indexed in Google, so stay away from known spammy link exchange hubs and other sources of junk links. I still sometimes get a few junk links, but I make sure that I try to offset any junky link by getting a greater number of good links.

If your site ranks well some garbage automated links will end up linking to you weather you like it or not. Don’t worry about those links, just worry about trying to get a few real high quality editorial links.

Google is much better at being able to determine the difference between real editorial citations and low quality, spammy, bought, or artificial links.

When determining link reputation Google (and other engines) may look at

  • link age
  • rate of link acquisition
  • anchor text diversity
  • deep link ratio
  • link source quality (based on who links to them and who else they link at)
  • weather links are editorial citations in real content (or if they are on spammy pages or near other obviously non-editorial links)
  • does anybody actually click on the link?

It is generally believed that .edu and .gov links are trusted highly in Google because they are generally harder to influence than the average .com link, but keep in mind that there are some junky .edu links too (I have seen stuff like .edu casino link exchange directories).

When getting links for Google it is best to look in virgin lands that have not been combed over heavily by other SEOs. Either get real editorial citations or get citations from quality sites that have not yet been abused by others. Google may strip the ability to pass link authority (even from quality sites) if those sites are known obvious link sellers or other types of link manipulators. Make sure you mix up your anchor text and get some links with semantically related text.

Google likely collects usage data via Google search, Google Analytics, Google AdWords, Google AdSense, Google news, Google accounts, Google notebook, Google calendar, Google talk, Google’s feed reader, Google search history annotations, and Gmail. They also created a Firefox browser bookmark synch tool, an anti-phishing tool which is built into Firefox and have relationships with the Opera (another web browser company). Most likely they can lay some of this data over the top of the link graph to record a corroborating source of the legitimacy of the linkage data. Other search engines may also look at usage data.

•e)                   Page vs Site

Sites need to earn a certain amount of trust before they can rank for competitive search queries in Google. If you put up a new page on a new site and expect it to rank right away for competitive terms you are probably going to be disappointed.

If you put that exact same content on an old trusted domain and link to it from another page on that domain it can leverage the domain trust to quickly rank and bypass the concept many people call the Google Sandbox.

Many people have been exploiting this algorithmic hole by throwing up spammy subdomains on free hosting sites or other authoritative sites that allow users to sign up for a cheap or free publishing account. This is polluting Google’s SERPs pretty bad, so they are going to have to make some major changes on this front pretty soon.

•f)                    Site Age

Google filed a patent about information retrieval based on historical data which stated many of the things they may look for when determining how much to trust a site. Many of the things I mentioned in the link section above are relevant to the site age related trust (ie: to be well trusted due to site age you need to have at least some link trust score and some age score).

I have seen some old sites with exclusively low quality links rank well in Google based primarily on their site age, but if a site is old AND has powerful links it can go a long way to helping you rank just about any page you write (so long as you write it fairly naturally).

Older trusted sites may also be given a pass on many things that would cause newer lesser trusted sites to be demoted or de-indexed.

The Google Sandbox is a concept many SEOs mention frequently. The idea of the ‘box is that new sites that should be relevant struggle to rank for some queries they would be expected to rank for. While some people have debunked the existence of the sandbox as garbage, Google’s Matt Cutts said in an interview that they did not intentionally create the sandbox effect, but that it was created as a side effect of their algorithms:

“I think a lot of what’s perceived as the sandbox is artefacts where, in our indexing, some data may take longer to be computed than other data.”

•g)                   Paid Search

Google AdWords factors in max bid price and clickthrough rate into their ad algorithm. In addition they automate reviewing Landing Page Quality to use that as another factor in their ad relevancy algorithm to reduce the amount of arbitrage and other noisy signals in the AdWords program.

The Google AdSense program is an extension of Google AdWords which offers a vast ad network across many content websites that distribute contextually relevant Google ads. These ads are sold on a cost per click or flat rate CPM basis.

•h)                   Editorial

Google is known to be far more aggressive with their filters and algorithms than the other search engines are. They are known to throw the baby out with the bath water quite often. They flat out despise relevancy manipulation, and have shown they are willing to trade some short term relevancy if it guides people along toward making higher quality content.

Short term if your site is filtered out of the results during an update it may be worth looking into common footprints of sites that were hurt in that update, but it is probably not worth changing your site structure and content format over one update if you are creating true value add content that is aimed at your customer base. Sometimes Google goes too far with their filters and then adjusts them back.

Google published their official webmaster guidelines and their thoughts on SEO. Matt Cutts is also known to publish SEO tips on his personal blog. Keep in mind that Matt’s job as Google’s search quality leader may bias his perspective a bit.

Google Sitemaps gives you a bit of useful information from Google about what keywords your site is ranking for and which keywords people are clicking on your listing.

•i)                    Social Aspects

Google allows people to write notes about different websites they visit using Google Notebook. Google also allows you to mark and share your favorite feeds and posts. Google also lets you flavorize search boxes on your site to be biased towards the topics your website covers.

Google is not as entrenched in the social aspects of search as much as Yahoo! is, but Google seems to throw out many more small tests hoping that one will perhaps stick.They are trying to make software more collaborative and trying to get people to share things like spreadsheets and calendars, while also integrating chat into email. If they can create a framework where things mesh well they may be able to gain further marketshare by offering free productivity tools.

•j)                    Google SEO Tools

  • Google Sitemaps – helps you determine if Google is having problems indexing your site.
  • AdWords Keyword Tool – shows keywords related to an entered keyword, web page, or web site
  • AdWords Traffic Estimator – estimates the bid price required to rank #1 on 85% of Google AdWords ads near searches on Google, and how much traffic an AdWords ad would drive
  • Google Suggest – auto completes search queries based on the most common searches starting with the characters or words you have entered
  • Google Trends – shows multi-year search trends
  • Google Sets – creates semantically related keyword sets based on keyword(s) you enter
  • Google Zeitgeist – shows quickly rising and falling search queries
  • Google related sites – shows sites that Google thinks are related to your site related:www.site.com
  • Google related word search – shows terms semantically related to a keyword ~term -term

•k)                   Business Perspectives

Google has the largest search distribution, the largest ad network, and by far the most efficient search ad auction. They have aggressively extended their brand and amazing search distribution network through partnerships with small web publishers, traditional media companies, portals like AOL, computer and other hardware manufacturers such as Dell, and popular web browsers such as Firefox and Opera.

I think Google’s biggest strength is also their biggest weakness. With some aspects of business they are exceptionally idealistic. While that may provide them an amazingly cheap marketing vehicle for spreading their messages and core beliefs it could also be part of what unravels Google.

As they throw out bits of their relevancy in an attempt to keep their algorithm hard to manipulate they create holes where competing search businesses can become more efficient.

In the real world there are celebrity endorsements. Google’s idealism associated with their hatred toward bought links and other things which act similarly to online celebrity endorsements may leave holes in their algorithms, business model, and business philosophy that allows a competitor to sneak in and grab a large segment of the market by factoring the celebrity endorsement factor into being part of the way that businesses are marketed.

•VIII.     Ask Search

Ask was originally created as Ask Jeeves, and was founded by Garrett Gruener and David Warthen in 1996 and launched in April of 1997. It was a natural query processing engine that used editors to match common search queries, and backfilled the search results via a meta search engine that searched other popular engines.

As the web scaled and other search technologies improved Ask Jeeves tried using other technologies, such as Direct Hit (which roughly based popularity on page views until it was spammed to death), and then in 2001 they acquired Teoma, which is the core search technology they still use today. In March of 2005 InterActive Corp. announced they were buying Ask Jeeves, and by March of 2006 they dumped Jeeves, changing the brand to Ask.

•a)                   On Page Content

For topics where there is a large community Ask is good at matching concepts and authoritative sources. Where those communities do not exist Ask relies a bit much on the on page content and is pretty susceptible to repetitive keyword dense search spam.

•b)                   Crawling

Ask is generally slower at crawling new pages and sites than the other major engines are. They also own Bloglines, which gives them incentive to quickly index popular blog content and other rapidly updated content channels.

•c)                   Query Processing

I believe Ask has a heavy bias toward topical authority sites independent of anchor text or on the page content. This has a large effect on the result set the provide for any query in that it creates a result set that is more conceptually and community oriented than keyword oriented.

•d)                   Link Reputation

Ask is focused on topical communities using a concept they call Subject-Specific PopularitySM. This means that if you are entering a saturated or hyper saturated field that Ask will generally be one of the slowest engines to rank your site since they will only trust it after many topical authorities have shown they trusted it by citing it. Due to their heavy bias toward topical communities, for generic search they seem to be far more biased on how many quality related citations you have than looking as much at anchor text. For queries where there is not much of a topical community their relevancy algorithms are nowhere near as sharp.

•e)                   Page vs Site

Pages on a well referenced trusted site tend to rank better than one would expect. For example, I saw some spammy press releases on a popular press release site ranking well for some generic SEO related queries. Presumably many companies link to some of their press release pages and this perhaps helps those types of sites be seen as community hubs.

•f)                    Site Age

Directly I do not believe it is much of a factor. Indirectly I believe it is important in that it usually takes some finite amount of time to become a site that is approved by your topical peers.

•g)                   Paid Search

Ask gets most of their paid search ads from Google AdWords. Some ad buyers in verticals where Ask users convert well may also want to buy ads directly from Ask. Ask will only place their internal ads above the Google AdWords ads if they feel the internal ads will bring in more revenue.

•h)                   Editorial

Ask heavily relies upon the topical communities and industry experts to in essence be the editors of their search results. They give an overview of their ExpertRank technology on their web search FAQ page. While they have such limited distribution that few people talk about their search spam policies they reference a customer feedback form on their editorial guidelines page.

•i)                    Social Aspects

Ask is a true underdog in the search space. While they offer Bloglines and many of the save a search personalization type features that many other search companies offer they do not have the critical mass of users that some of the other major search companies have.

•j)                    Ask SEO Tools

Ask search results show related search phrases in the right hand column. Due to the nature of their algorithms Ask is generally not good at offering link citation searches, but recently their Bloglines service has allowed you to look for blog citations by authority, date, or relevance.

•IX.     Technical Working of a Search Engine – Taking Google as example

•1)     Google Architecture Overview

 

In this section, we will give a high level overview of how the whole system works as pictured in Figure below. Further sections will discuss the applications and data structures not mentioned in this section. Most of Google is implemented in C or C++ for efficiency and can run in either Solaris or Linux.

 

 

In Google, the web crawling (downloading of web pages) is done by several distributed crawlers. There is a URLserver that sends lists of URLs to be fetched to the crawlers. The web pages that are fetched are then sent to the storeserver. The storeserver then compresses and stores the web pages into a repository. Every web page has an associated ID number called a docID which is assigned whenever a new URL is parsed out of a web page. The indexing function is performed by the indexer and the sorter. The indexer performs a number of functions. It reads the repository, uncompresses the documents, and parses them. Each document is converted into a set of word occurrences called hits. The hits record the word, position in document, an approximation of font size, and capitalization. The indexer distributes these hits into a set of “barrels”, creating a partially sorted forward index. The indexer performs another important function. It parses out all the links in every web page and stores important information about them in an anchors file. This file contains enough information to determine where each link points from and to, and the text of the link.

The URLresolver reads the anchors file and converts relative URLs into absolute URLs and in turn into docIDs. It puts the anchor text into the forward index, associated with the docID that the anchor points to. It also generates a database of links which are pairs of docIDs. The links database is used to compute PageRanks for all the documents.

The sorter takes the barrels, which are sorted by docID, and resorts them by wordID to generate the inverted index. This is done in place so that little temporary space is needed for this operation. The sorter also produces a list of wordIDs and offsets into the inverted index. A program called DumpLexicon takes this list together with the lexicon produced by the indexer and generates a new lexicon to be used by the searcher. The searcher is run by a web server and uses the lexicon built by DumpLexicon together with the inverted index and the PageRanks to answer queries.

 

•2)     Major Data Structures

 

Google’s data structures are optimized so that a large document collection can be crawled, indexed, and searched with little cost. Although, CPUs and bulk input output rates have improved dramatically over the years, a disk seek still requires about 10 ms to complete. Google is designed to avoid disk seeks whenever possible, and this has had a considerable influence on the design of the data structures.

•a)                   BigFiles

 

BigFiles are virtual files spanning multiple file systems and are addressable by 64 bit integers. The allocation among multiple file systems is handled automatically. The BigFiles package also handles allocation and deallocation of file descriptors, since the operating systems do not provide enough for our needs. BigFiles also support rudimentary compression options.

•b)                    Repository

  

The repository contains the full HTML of every web page. Each page is compressed using zlib. The choice of compression technique is a tradeoff between speed and compression ratio. We chose zlib’s speed over a significant improvement in compression offered by bzip. The compression rate of bzip was approximately 4 to 1 on the repository as compared to zlib’s 3 to 1 compression. In the repository, the documents are stored one after the other and are prefixed by docID, length, and URL as can be seen in Figure below. The repository requires no other data structures to be

 

 

 

used in order to access it. This helps with data consistency and makes development much easier; we can rebuild all the other data structures from only the repository and a file which lists crawler errors.

•c)                   Document Index

 

The document index keeps information about each document. It is a fixed width ISAM (Index sequential access mode) index, ordered by docID. The information stored in each entry includes the current document status, a pointer into the repository, a document checksum, and various statistics. If the document has been crawled, it also contains a pointer into a variable width file called docinfo which contains its URL and title. Otherwise the pointer points into the URLlist which contains just the URL. This design decision was driven by the desire to have a reasonably compact data structure, and the ability to fetch a record in one disk seek during a search

Additionally, there is a file which is used to convert URLs into docIDs. It is a list of URL checksums with their corresponding docIDs and is sorted by checksum. In order to find the docID of a particular URL, the URL’s checksum is computed and a binary search is performed on the checksums file to find its docID. URLs may be converted into docIDs in batch by doing a merge with this file. This is the technique the URLresolver uses to turn URLs into docIDs. This batch mode of update is crucial because otherwise we must perform one seek for every link which assuming one disk would take more than a month for our 322 million link dataset.

•d)                   Lexicon

 

The lexicon has several different forms. One important change from earlier systems is that the lexicon can fit in memory for a reasonable price. In the current implementation we can keep the lexicon in memory on a machine with 256 MB of main memory. The current lexicon contains 14 million words (though some rare words were not added to the lexicon). It is implemented in two parts — a list of the words (concatenated together but separated by nulls) and a hash table of pointers. For various functions, the list of words has some auxiliary information which is beyond the scope of this paper to explain fully.

•e)                   Hit Lists

A hit list corresponds to a list of occurrences of a particular word in a particular document including position, font, and capitalization information. Hit lists account for most of the space used in both the forward and the inverted indices. Because of this, it is important to represent them as efficiently as possible. We considered several alternatives for encoding position, font, and capitalization — simple encoding (a triple of integers), a compact encoding (a hand optimized allocation of bits), and Huffman coding. In the end we chose a hand optimized compact encoding since it required far less space than the simple encoding and far less bit manipulation than Huffman coding. The details of the hits are shown in Figure below.

 

 

Our compact encoding uses two bytes for every hit. There are two types of hits: fancy hits and plain hits. Fancy hits include hits occurring in a URL, title, anchor text, or meta tag. Plain hits include everything else. A plain hit consists of a capitalization bit, font size, and 12 bits of word position in a document (all positions higher than 4095 are labeled 4096). Font size is represented relative to the rest of the document using three bits (only 7 values are actually used because 111 is the flag that signals a fancy hit). A fancy hit consists of a capitalization bit, the font size set to 7 to indicate it is a fancy hit, 4 bits to encode the type of fancy hit, and 8 bits of position. For anchor hits, the 8 bits of position are split into 4 bits for position in anchor and 4 bits for a hash of the docID the anchor occurs in. This gives us some limited phrase searching as long as there are not that many anchors for a particular word. We expect to update the way that anchor hits are stored to allow for greater resolution in the position and docIDhash fields. We use font size relative to the rest of the document because when searching, you do not want to rank otherwise identical documents differently just because one of the documents is in a larger font.

 

The length of a hit list is stored before the hits themselves. To save space, the length of the hit list is combined with the wordID in the forward index and the docID in the inverted index. This limits it to 8 and 5 bits respectively (there are some tricks which allow 8 bits to be borrowed from the wordID). If the length is longer than would fit in that many bits, an escape code is used in those bits, and the next two bytes contain the actual length.

•f)                    Forward Index

 

The forward index is actually already partially sorted. It is stored in a number of barrels (we used 64). Each barrel holds a range of wordID’s. If a document contains words that fall into a particular barrel, the docID is recorded into the barrel, followed by a list of wordID’s with hitlists which correspond to those words. This scheme requires slightly more storage because of duplicated docIDs but the difference is very small for a reasonable number of buckets and saves considerable time and coding complexity in the final indexing phase done by the sorter. Furthermore, instead of storing actual wordID’s, we store each wordID as a relative difference from the minimum wordID that falls into the barrel the wordID is in. This way, we can use just 24 bits for the wordID’s in the unsorted barrels, leaving 8 bits for the hit list length.

•g)  

About the Author

Can I use Google Analytics on a page on another website (for Conversion analysis)?


Normally to track conversions I would set a Goal on the “thank you” page after a conversion. But in the case of a registration where the registration takes place on another website, can I install the Google Analytics code on that site and track the conversion from there, instead of hoping the user clicks “Go back to mysite” and land on the thank you page where my goal would normally be placed?

If you own both sites, then yes. If not then maybe you can ask the site owner to create a redirection back to your site after they finish registering.

Marketing Web Campaign Analysis


Wordpress Squeeze Page Plugin



How To Generate Sales Leads-21 Lead Generation Ideas You Can Execute Today

There’s a lot of misconception and controversy about list building and lead generation. If you’re not a guru and don’t have an access to one-then you can easily get confused about what works and what doesn’t when it comes to generating sales leads online.

I would like to clear up all the fallacy and give you a list of ideas you can execute to generate targeted leads (free and paid) ASAP.

What I share in this post is not a concrete and absolute truth. I can only speak about my own experience as an internet marketer. If I say that something doesn’t work-it means it didn’t work for me.

On the other hand, if I say that something does work-don’t assume that it will work for you 100%. This post is only to get your head moving in the direction of the list building truth. You should test what works before you do anything else.

1. Streaming Video Syndication

Anyone who’s hooked to an internet connection, even if he lives in Zambia or Uganda, knows what YouTube is. Video sharing networks are a fantastic place to generate sales leads.

Videos can be easily embedded into your website, shared on Twitter, Facebook and other Social Networks and have a much higher perceived value then written text.

Many Internet Marketing experts say that streaming video is the future and I say that their hunch is just. Video allows you to connect with your clients even before they meet you, email you or talk with you on the phone.

After watching only one clip featuring you-they feel instant empathy towards you which multiplies your chances of closing the deal on the backend.

2. Article Marketing

Contrary to a huge misconception Article Marketing isn’t dead.

Amount of sales leads you generate using Article Marketing depends on:

  • How Good Is Your Headline
  • Quality Of Your Articles
  • Author Bio Box Click Trough Rates
  • Keyword Research

Article Marketing is still one of the most popular ways of lead generation online. The reason it’s still one of most notorious lead generation approaches is because it’s free and because it works. It works for me, it works for many of my colleagues and it should work for you too (if you don’t screw it up).

3. Blogging

Blogging is my personal favorite lead generation strategy of all times. I find blogging fun, rewarding and profitable but it’s a lot harder than it looks.

Behind every great blog there’s a great marketer. Blogging is much harder than any other lead generation method because it takes much more then writing quality articles couple of times a week.

Don’t be scared though, because with hard work comes great pleasure and huge success!

Blogging may very well be the only lead generation strategy you’ll ever need (e.g: John Chow, ProBlogger, CopyBlogger). Blogging can be much more than a lead generation strategy-it can and should become a separate income stream for you and your business.

Powerful and Influential blog is not a chore-it’s an asset. The difference between a blog and a Squeeze Page is that a squeeze page on and of itself isn’t worth anything while blog does.

Through a blog you can setup numerous lead generation sources and utilize them all at once-without spending a fortune on paid traffic.

Besides, blogging is so popular now that every major corporation started one. Isn’t about time you catch up?

4. Joint Ventures

Joint Venture is a mutually beneficial agreement that takes place between two parties.

For instance, if you have a product but don’t have a big list, you can approach a person with a list and offer a JV in a form of giving away 50% commission off every sale to be made.

Joint Ventures are actually the number one strategy the gurus use to do big launches. They approach their friends and colleagues 2-3 weeks prior to launch and personally invite them to do a promotion.

The next thing you know, every marketer on the planet talks about the launch and it’s a success.

If you’re just starting out, you probably don’t have a big list or a product (or both) so you might think that JVs are not for you. This is another misconception.

Joint Ventures aren’t only done on product-list-commission basis. JVs can take many forms: instead of offering a commission you can offer a service or something of value to that particular party.

5. Ad Swaps

An advertisement swap or ad swap is simply an arrangement where you agree to put up someone else’s ad on your site or email newsletter in exchange for them doing the same.

This is a perfect strategy for startupreneurs with small lists, because it’s all about equality. You can easily find list owners with similar list sizes and exchange promotions.

Requirements for a successful Ad Swap:

  • High Converting Ad Copy. Test your Ad Copy with your own list or paid traffic to develop the highest converting email template you can use to maximize the results of each Ad Swap.
  • Equal Traffic And Exposure. It’s important to make sure list sizes of both parties are equal or similar in size because otherwise the exchange can’t be fair.
  • High Relevancy. Ad Swaps should be done with list owners who are involved in similar or relevant niches.

6. Forum Marketing

Forums are another great place to generate leads, build authority and generate traffic.

Forums can be used not only to build a list but also for building profitable relationships with other business owners which can lead to Ad Swaps, Joint Ventures and other profitable activities.

Not all forums were made equal. Choose carefully-some of them aren’t worth your time. Use these criteria to hand-pick your favorites:

  • Size-forum needs to be big. A minimum of 2000 active members online at all times. If you can’t find a forum this big, go for the next big thing or start your own forum.
  • Activity-another important quality for a forum to serve a good lead generation tool. If a forum isn’t active-it’s the same as dead.
  • Moderation-forum should be strictly moderated by an administrator to keep it clean of SPAM and useless entries. That way the content stays fresh and has a higher perceived value by the crowd.

Use your signature file to drive traffic to your Capture Page, where you offer some incentive for signing up. Provide quality content, helpful answers and link to your blog once in a while with a helpful article that is related to the discussed topic. Don’t SPAM!

Your forum profile is extremely important. Fill in all the necessary information and add as much descriptive details as possible. Post links to your social profiles on Twitter, Facebook, YouTube, etc and don’t forget to leave a link back to your blog for the curious once.

Did I mention that you shouldn’t SPAM?

7. Social Media

It’s no secret that Social Media is on the rise. Twitter is spreading faster than news about the swine flu. Facebook has grown twice the size of MySpace and has no intention to stop. Use them to grow your business.

8. Guest Blogging

Guest Blogging is arguably the best way to generate new leads. By guest blogging on other blogs that are equal or greater in size you increase your marketing reach tremendously.

Guest blogging traffic is more likely to subscribe because these people conditioned to trust you more than a regular visitor who is defensive about your marketing.

9. Reciprocal Link Building

Reciprocal link building is similar to Ad Swaps only instead of email newsletter the parties exchange links on their site.

Party A links to Party B and Party B links to Party A. That way both parties receive an incoming link and traffic which they can convert into leads.

This strategy is extremely popular amongst bloggers, however it is also useful for Thank You and Download pages.

10. Banner Ads

In his book “Purple Cow” famous Marketer and Author Seth Godin says that banner ads aren’t effective. On the other hand, Internet Marketing Guru Frank Kern believes in the total opposite.

My experience proves that banner ads aren’t as effective as we want them to be but they generate leads never the less-otherwise you wouldn’t see so many of them …everywhere!

Banner ads are also effective (and cheap) because they are placed outside the content area of the website. Usually it’s either the sidebar or header-either way, no matter where the visitor lands-he can see them and there’s a chance he’ll click on them.

If you’re going to use banners (chances are that you are already), make sure to set up some kind of tracking software that will help you in identifying which banners work best, where’s the highest click through rate and how many leads were generated of each specific unit.

11. PPC For Search

Pay Per Click is known to be the fastest way for driving targeted traffic to a page if you have the money to invest.

PPC has evolved far beyond Google, Yahoo and MSN. Today you can buy PPC ads on Facebook, as well as drive paid traffic to your YouTube videos.

I am not an expert in paid traffic, frankly, because I have never paid for traffic-I used SEO to get my blog on the map. Partially because I didn’t have the money and partially because I refused to believe that paying for traffic is the way to go.

My perception shifted since then. I believe that PPC is the way to go. We see all the major companies prove it over and over again. Even Google, which is the most visited site in the world, uses PPC to advertise Chrome and other related products.

Many advertisers are afraid of PPC because of the famous Google Slap. I say, don’t listen to those idiots because they don’t know how to advertise with Google.

Just like any other advertising network, Google has a set of strict rules and guidelines. If you’re getting slapped by Google it means that you’re breaking the rules and Google is simply punishing you for being stupid.

Bottom line is-paid traffic works and it doesn’t cost as much as people lead you to believe.

12. PPC For Content

Basically it is the same as Google Adwords or Yahoo Paid Search only your ads are displayed on relevant Google publishers’ pages instead of the SERPs.

It’s hard to say which source of paid traffic is more effective, but if you’re not using both-you’re definitely leaving leads on the table.

13. Search Engine Optimization-SEO

Search Engine Optimization-the silver bullet 99% of internet marketers are after. They used to say that if you’re on page one of Google for your keyword-you’re destined to make tons of sales.

It sounds logical, because when you think about it: a prospect searches for something and finds you. Your social proof and authority rises and now it’s a matter of time before you close the sale.

That would be true if people were stupid, but since people are evolving beings, now it’s not enough to dominate the SERPs, it’s also important to match that domination with a compelling copy, structure and marketing.

I used to work with a client that would generate 150 unique visitors a day to his travel website using only SEO. He had position #4 for a related term and thought he was the king.

His sales stats showed him he was wrong. He hadn’t any. Why?

His website was bright and shiny, slick design and he even had a call to action. However he failed to generate the much needed empathy and connection with his visitors which resulted in astonishing 80% bounce rate and visitor to lead conversion of 0.6%.

14. Social Bookmarking

Social Bookmarking is a way for users to store their favorite websites or bookmark them online for easy reference.

You can generate a fair amount of leads using this strategy. If your content makes it to the front page of a major social bookmaking website such as Digg, Delicious, Reddit, StumbleUpon, etc you will get s**t load of visitors in a matter of hours.

Social Bookmarking is also used for link building purposes to improve SEO rankings, but don’t confuse it for a useless method of link submission. You can get traffic even if you don’t get on the first page. It’s all about how good is your content and how many people you can get to support you.

Social Bookmarking is like a huge traffic getting snow ball on a top of a hill. It doesn’t present much danger if it’s motionless, but if you get couple of people and push to over the edge, it will grow in size and pick up speed until it hits something.

If you want your snow ball to roll down the hill and pick up speed, the first step is to make the snow ball attractive and worth pushing down. Focus on the content first, and then assemble a social bookmarking support group to help you push it down the traffic getting hill.

15. Rent-a-List

Your list is small, you don’t know SEO and you’re afraid of approaching PPC. Why not Rent-a-list?

There are list brokers that will rent you a list you can market to. I have never used this strategy myself, but there are good responses about it on the forums, so I thought you’d like to know.

16. Webinars

Webinars are great for lead generation purposes because they have a higher perceived value then a PDF report or an audio recording.

For me, webinars proved to convert as high as 50% listener-to-sale, which is outstanding.

I believe it happens because on a webinar you share a lot of information and you do it in “person”. It’s happening live whether the prospects visits or not and it elevates your social status by showing your prospects that they are not alone-there are more people who think you’re cool too!

17. Podcasting

Podcasting is similar to online video syndication only it’s in an audio format and there are different networks of syndication for them.

Podcasting is great for doing interviews with experts, getting them to spill useful information for your readers in exchange for exposure opportunity.

You can also say that it is similar to webinars only it’s recorded and posted later as a listenable audio or a downloadable file.

18. Safelists

Although the name sounds safe, Safelists should be avoided, because they are far from being a safe lead generation strategy.

The idea behind a Safelist is getting people to join the Safelist and refer other people so the Safelist grows into one huge list of people who are interested in promoting things to each other.

Only sometimes things get out of hand and a lawyer receives your offer, tells you he did not subscribe and sues you.

19. Traffic Exchanges

Traffic Exchange is a network of website owners who surf each other sites to increase traffic.

They don’t work anymore …move on.

20. Software and Plugins

Developing a piece of software or a plugin that’s useful is also proven to generate leads (and donations) effectively.

Many WordPress Designers use plugins as a way of attracting visitors to their websites, make sales and get donations.

To become a viral explosion, your software has to solve a major problem your prospects have. Otherwise it’s just a useless piece of code no one gives a damn about.

21. Press Releases

Press Releases are effective in getting you on top of the search engines quickly for a short period of time. They are used to announce a release of a new product or other breaking news.

I am not an expert on Press Releases because I’ve never written one in my life, but you can visit John Cow, he knows Press Releasing inside and out.

About the Author

What now? You should take some time to digest this information and first thing tomorrow-implement at least 3 of the strategies mentioned above!

Key is to take action. Feed your stallions, shoot the ponies! Find out what works and capitalize on it!

Get More Internet Marketing Tips.


Wordpress Squeeze Page Plugin

Start Your Engine with the Key to Your Niche

What is the first thing to do?

• Pick a Niche that helps people solve their personal problems.

• Select something you love and have a passion about.

• Start building genuine friendships with the folks in your niche.

• Google keywords in your interest group.

• First, don’t do any actual marketing – just be a good friend who happens to have a related business.

• Give generously and sincerely; listen and help; connect other people to each other.

• Think about unusual things you can write about… What would you like to read?

• Think “out of the dots” and create something that excites You! But make sure it’s relevant to your niche….

• Find out what the people in your niche want, and then provide
valuable content, products, and services they ask for.

• Use social bookmarking, report on the news, make comments that are relevant, and offer high-quality information and link to your blog and website.

• Build traffic to all pages online that contain links to your Web sites.

• Be Generous and trade content with others and link with others in your niche.

• Analyze where the majority of your traffic and profits are coming from; then put more of your time and effort into those venues.

• Find great videos related to your niche on www.YouTube.com

• Make sure links in your Video are directed to your squeeze page and give them a great incentive to sign up to your email list ..(give them a free report on your product or service..)

Starting is the hardest part. You have to start with one group and connect with one person… and try to make a difference to that one person.

Upon seeing a kid throwing a starfish back into the ocean the man asks the boy, “Why are you doing that when there are millions if starfishes in the ocean – plenty of them?” The little boy replies, “Because It made a difference to that one.”

It all started with blogs. A blog is a regularly updated journal published on the web. Some blogs are for small audiences, others for the masses. Blogs are influential, personal and reflect whatever people are writing about.

Pick a site like Facebook and fill out your profile and just start.

You should have FUN with your blog… Find other people’s blogs who have similar interests to you– and meet and have conversations with folks all over the planet. I have friends in continents around the globe – and honestly, when I travel, I’ll be putting these contacts in my address book and hopefully connect with them in person when I visit! (Remind me to tell you about some travel tips)

People are creating their own “Blogs”. …your very own “social” page where you can “Link” and connect with as many social networking sites as you want. You can add photos, videos, comments, tips, experiences, opinions, and whatever you feel like talking about, including promoting your business. There are some Rules…. about promoting your business directly…. not encouraged… see chapter on “Ethics in your Networking”– Blogs have “personalities” and you want to talk about the topics Natural to that Blog, i.e. dogs, food etc.

The only true wisdom is in knowing you know nothing.

Socrates

Welcome to Your Own Inspirational Reality Show

Blogs are creating internet paradigms.

Blogs are powerful. They allow millions of people to easily publish and share their ideas.. then for millions to respond. They engage he writer and the reader in open conversations.

Blogs are intended for social connections – Do Not Use for Selling your product or you will be soon be left out in the dark.

Blogs are powerful. Respect them and use them to your advantage. Your business will be proud of you!

• Set up blogger.com for your blog relating to your product… www.Blogger.com

• Add photos related to your niche.

• Research other blogs and everything else about your field

• www.wordpress.org the premiere site for blogs

• www.wordpress.org/extend/plugins/ free plugins

• www.technorati.com – This is the recognized authority on what’s happening on the web today. They search, and organize blogs and people are referring to this as “citizen media”.

Joe Vitale (one of my Gold Nuggets you’ll get later) tells the powerful story about blogs: He wrote a blog called “Desperate Valentines” on Valentine’s Day and it was about things you can do if you’re alone on Valentine’s Day. While everyone else was talking about red hearts, and love and dating and flowers and candy, Joe sent this contrary blog out and people were posting it all over the place. He saw 20,000 new visitors that night!

About the Author

Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to credit card, do please browse for more information at our websites.
http://www.bigblogs.com

http://www.freeearningtip.com

Wordpress Squeeze Page Generator Plugin – Installation


Landing Page Definition




landing page definition
Do I get too Much Homework as a 6th Grader?

Do I get too Much Homework as a 6th Grader? Normally I do 2.5 hours of homework but last night I did a little more.
Is this too much? (FYI im not in any advanced classes or out of school classes):

Got Home: 2:45pm
Math Homework- 4 Pages: 1.5 Hours
Language Arts- Read one Chapter (40 pages) and search for
7 vocabulary words then write definition,what I thought it meant, Synonyms, and page number. 1 Hour
Science-Science Sheet and Read 8 pages in Science Book: 20 Minutes
Social Studies Project- Label a map of Ancient Egypt and name the rivers,cities,bodies of water, and countrys surrounding, and colour in the black land or red land- 3.5 hours
Computer Class- Complete an Assignment on the computer: 10 minutes
Spanish- Change 10 sentences from Spanish to English: 10 Minutes

So is this too much, also, Im not just listing things on here. This is the truth. Please Respond!

wayy too much i only get half of tht and im in ur grade! but still half of tht is too much. AND u take spanish???? we dont till 8th grade!


Landing Page Definition
Landing Page Definition

How Does Your Landing Page Measure Up?

You managed to entice your email reader or web surfer to click your link or your ad. In today’s cluttered web marketing world, that’s quite an accomplishment. But don’t start celebrating yet. It’s what happens after the click that determines the success of your campaign.

And unfortunately, according to a recent SilverPop study, up to 50% of visitors leave your landing page within the first 8 seconds. So, what can you do to increase your conversions after the click?

First, don’t panic, and don’t feel too bad. A MarketingSherpa survey revealed that conversion rates for email campaigns average only 5.67 percent (11.31 percent for free offers). So you’re definitely not alone in less than optimal campaign results. But if your conversions are significantly below these averages, you may want to take some time and implement a few of these changes:

1. Ensure that the text and promotional copy on your landing page match the text and promotional copy of your email campaign. Often times, the email message is written by a copywriter and the landing page is created by a web developer and the two messages are not in sync. One of the quickest fixes is to use the same headline on your landing page as you used in your email message.

2. Create a dedicated landing page for your campaign. If you are offering a widget on sale for $14, take the readers to the widget page. Do not dump them on your home page and expect them to crawl around looking for your widget.

3. Use the same look and feel in your email message or display ad that you use in your landing page. Landing Pages that do not match the original ad end up confusing the visitors. They think they are in the wrong place and they end up clicking away from the page altogether.

4. Reduce your form fields as much as possible. Forms that require more than 10 fields result in significantly reduced conversions.

5. Eliminate navigation bars or other linking elements that might distract the visitor and cause him to click away.

6. Request a copy of my free report Discover The Secret To Generating More Leads With Your Free PDF Reports! for more information on coordinating your ad with your landing page. You can download a copy at the Modern Image Communications website.

Time to implement: The most successful landing pages are actually the simplest to create, so you will probably save time by implementing this tactic. You can reuse text, reuse graphics, and simply your page template to cut your campaign creation time in half.

About the Author

Karen Scharf offers several whitepapers, free reports and checklists, including her FREE Can-Spam checklist and FREE email pre-flight checklist to ensure your emails get delivered, get opened and get read. Download your copies at http://www.ModernImage.com.

Can somebody show me a law that requires me to pay an income tax?


1) The 16th was not ratified
2) 26 U.S.C. § 1 does not ever mention tax on a person’s labor.
3) The definition of Income from a 1040 booklet is Foreign source income.
http://www.irs.gov/pub/irs-pdf/i1040gi.pdf Look at page 22.

Also if you look at what to enter on line 7, it says wages, tips, salaries…. If a joint return enter your spouses INCOME.

Well my spouse has no income because they have not Foreign source income.

As for being part of the constitution, my freedom of religion is Christianity. Jesus asked peter from who do the kings of the land collect taxes from it’s own sons or foreigners?. Peter replied “From foreigners”.

Can’t my freedom of religion keep me also from paying INCOME taxes.

And yes, I know, I know, they’ll come and get me anyway and bring me to jail etc etc. That’s called extortion BTW which is illegal.

Not this again. I’ve attached uscode Title 26, for info about paying taxes.

As I do recall though they also asked Jesus about paying taxes, and he asked them who was on a coin, and they said Caesar, and his response was give to Caesar what is Caesar’s and give to God what is God’s. I don’t beleive that God is interested in getting tax money, so it must be paid to Caesar, and the govt is the current version of Caesar.

Try not paying taxes, and let me know what prison and cell number you end up in.

Your arguments about not paying taxes that you have quoted above have been used time and time again in tax courts, and have been shot down 100% of the time. And the tax courts have grown weary of hearing these arguments, so they have been hitting tax protestors with fines for putting forth failed arguments.

I also believe that both Jesus and Peter were crucified, and you will be too if you try those wonderful arguments in tax court.

Mark Attwood – Definition of “Landing Page”


Landing Page Wiki




landing page wiki
what is india total (land area) not total area only land area ?

1— United Nations shows — 2973190 sq km

2— Indian Government shows — 3060500 sq km

which one is true, usually you found first one ,what about indian govenment figure of its own country —–dont you think c.i a really
lacking correct fiqure or they are not reliable data source at all.

second fiqure you found in wikipadie in downside of india country information .you find that fiqure down all the way in (notes -4)

just type india in wiki then scrooll down the page in notes section get 4 note you get facts

now, dont you think its propaganda of america against india giving wrong info towards world .give me real india (land area – fiqure) if you have wat your say ? thanx

The total land area of India is: 3,287,590 km² (1,269,346 sq mi)


Landing Page Wiki
Landing Page Wiki

How to promote clickbank products

Step 1:First of all go to the market place of the click bank and pick up the product that you think will be the one that can give you results in exchange of your hard work i mean to say that choose a product that you think is going to earn you sales.

Step 2:Click the button that looks like this”create hop link” and create an affiliate link for the product you have choose to promote and type in the screen name very carefully because it is used to track your sales.

Step 3:Collect a bunch of keywords related to the product you are going to promote.For keyword research you can visit word tracker or google adwords key tool.Collect every key word that you think is related to your product and is often searched.

Step 4:Now select two or three keywords that you think are the most excellent for your product promotion and write five to ten short articles related to your product,articles can be serious,funny,humorous or either general.Make sure you have used the key words you have selected in the articles while writing at least three to four times.

Step 5:Now if you are satisfied with the articles you have written,submit them to major article directories that you think are really value able like ezine articles,article base and go articles.When submitting the articles make sure to fill out the resource box and the author bio.

Step 6:Create your author or resource box by typing a couple of lines about yourself and a few about the click bank product and paste the link which you have generated in the step 2 and or hyper link the affiliate link on any phrase or keyword.

Step 7:To promote more products that you think are capable to achieve success repeat steps 2 and 6.

Step 8:Now to promote click bank products you have choose,select a social bookmarking site for example(squidoo or my space).

Step 9:You can create a squidoo lens for every product you would like to promote.This can be done by either writing an a series of articles with your affiliate link in the end of the lens.this will really make you sales and is on total automation once you’ve created a lens.

Step 10:Create my space profile by registering with the website and pour in help full information for your friends and your visitors.

Step 11:Post affiliate link of the product in your my space profile to get your friends and visitors to make some sales for you.

Step 12:Make a landing page,either on a blog or a website for any particular or single product you are promoting and create a PPC campaign for that website/blog or the landing page,it will really give you some awesome sales in addition to some targeted visitors.

Step 13:Place you affiliate link in the forums by posting relevant and value able answers to the topic and placing a link at the end to your product with your affiliation.

Step 13:Give answers in yahoo answers,wiki answers and answer bag related to that question to make some reason able money.

http://moneymakingmagics.blogspot.com/

About the Author

I am and pro internet marketer and have completed my masterss in english and always looking to find ways to help people make money online
moneymakingmagics.blogspot.com

read… MOON LANDING WAS FAKED..??


Do you think moon landing was faked?…Probably another Nasa cover-up?…
just scroll down when you open the page..and compare the two photos of astronaut Aldrin facing the flag…

heres the link:

http://en.wikipedia.org/wiki/Apollo_Moon_Landing_hoax_accusations

The first photo shows that Aldrin is saluting the flag…then the second photo: Buzz Aldrin’s hand is down, head turned toward the camera, the flag is unchanged.

Im just curios because if you compare the two photos, the flag is not waving..

O_o

I dont really care about nasa ufo cover-ups…My main concern was: is moon landing also a coverup?..weird..

Mark, get this straight and don’t be foolish about it any more, okay? The basic technology required for a manned flight to the moon was developed in Germany in the late 1930s through the mid 1940s. This technology needed a lot of refinement to make a safe manned flight a reality.

We worked on that technology through the 1950s and 60s, and made the first manned moon flight in 1969. It all fits together, and if you read all the history and don’t let the wackos lie to you, it will be impossible for you to continue to be fooled into believing that the moon missions did not take place.

The American people were much better educated and more intelligent in the 1960s and 70s than they are now, and it would never have occurred to NASA engineers and managers that 35 years later a bunch of ignorant dolts with nothing to do would come up with a stupid conspiracy theory stating that the moon landings were faked.

If that had occurred to them, I suspect the engineers would have gone to the trouble to create a larger and more visible object of proof, to compensate for the decline in the quality of the American mind and its education that occurred during and after the Reagan presidency.

But there is a real physical proof available. The astronauts who landed on the moon left behind reflectors that are used every day by astronomers to measure the irregularities of the moon’s orbit. This is done by bouncing laser beams off reflectors at known locations that were left by the astronauts. Ask your science teacher for information about these experiments. You can arrange to see this done with your own eyes.

Let me put the question to you this way: If you think the moon landings were faked, when did they become “fake?” When did the idea become popular that NASA had invented the idea of an imaginary moon mission and created a huge technological empire to fool people? When was all this fakery done? In the 60s? 70s? 80s?

And why? What was the point? And how did they fool all the people that reported the news, operated the machinery, built the moon rockets, and watched them take off and land?

Do you realize that one American in 500 was a part of the Apollo program? Millions of them are still alive. Are they fooling you? Why? If you go out to a football game, look around you. In the stadium there are people who worked on the Apollo program.

Ask around. You are surrounded by people who know for sure that American astronauts stood on the moon more than 35 years ago.

Personalized Dashboard in SamePage 4.2


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