Google Analytics: Using Metrics to Track and Improve Email Marketing Results

What Is Google Analytics?

Google Analytics (previously Urchin) has become one of the industry’s most powerful Internet marketing tools, helping advertisers, publishers, and Web site owners improve their sales conversion, campaign targeting, and marketing initiatives. It is a robust Web statistics software application provided by Google free of charge.

Google Analytics is simple and easy to use, and anyone can start benefiting from it in just a few minutes. Just add some basic code to your Web site, and you’re ready to begin monitoring visitor trends.

After basic setup, marketers can track important statistics like visitor referrers, navigation paths, pageviews, geo-location data, and browser type. Know where your visitors come from, whether referred by search engines, ads, emails, blogs or affiliates. Know which cities, states, and countries your primary visitor traffic comes from so you can more carefully target future ad campaigns.

Though it’s hugely popular with webmasters and usability professionals, some marketers have yet to realize the value Google Analytics plays when used to monitor email marketing campaigns. You can track, evaluate, and analyze results using colorful graphs and charts. Google Analytics makes it easier to identify trends, improve usability, and increase your return on investment.

Email Marketing Campaign Setup

Using Google Analytics, email marketers gain greater control over the effectiveness and cost-efficiency of each campaign by sending carefully targeted, relevant messages, improving revenue opportunities, and enhancing business reputation.

To get started, create a Google Analytics account by visiting www.google.com/analytics. Follow the directions provided to place tracking code onto the relevant Web site files. Once you’ve created a Google Analytics account and placed the provided code into your Web site, you’ll need to add parameters to URLs in each email marketing message. These denote which visitors arrive as a result of each email marketing campaign.

While some email marketing products add these parameters automatically, it takes just a few minutes to set it up manually.

Google Analytics looks for a few basic values in each link, namely the campaign source, campaign medium, and campaign name. To set up these values manually, simply change the parameter names shown in parentheses below:

1. Campaign Source (utm_source). This identifies the name of your email marketing system, such as StreamSend. If you don’t use an email marketing system, you can label your campaign source “Email Marketing.”
2. Campaign Medium (utm_medium). This identifies the campaign instrument used. In the case of email marketing, your medium is “email.”
3. Campaign Name (utm_campaign). This identifies the name of your campaign. The Campaign Name helps you differentiate among various campaigns or unique messages within each. Most email marketers use their message subject line or other identifying value for this parameter.

Using this process, campaign managers can monitor inbound visitor traffic for any destination URL, whether a main Landing Page, a product page or other sub-page.

Example: Main Landing Page

• Before tagging: http://www.example.com/
• After tagging: http://www.example.com/?utm_source=StreamSend&utm_medium=email&utm_campaign=My%2BEmail%2BSubject

Example: Sub-Page

• Before tagging: http://www.example.com/index.php?page=home
• After tagging: http://www.example.com/index.php?page=home&utm_source=StreamSend&utm_medium=email&utm_campaign=My%2BEmail%2BSubject

Tracking Email Campaign Results

Once an email campaign is properly coded and delivered, Google Analytics automatically monitors resulting Web site traffic. Find out which links were most popular with your recipients, when they visited your Web site, how long they stayed, and where they navigated following arrival. Then adjust campaigns, body text layout, and other variables to improve results over time.

To view campaign results:

1. Log into your Google Analytics account.
2. On your Dashboard, click Traffic Sources.
3. View your Top Traffic Sources, or click View Full Report to see all traffic sources.
4. Locate and click the link identifying your email marketing Campaign Source. In our example above, your Campaign Source is your email marketing product: e.g., StreamSend, or “Email Marketing.”

On your Campaign Source page, Google Analytics provides details on the number of visitors generated by your campaign, the number of pages they visited, average time on your Web site, percent of new visitors to your Web site, and the average bounce rate.

Campaign managers can also drill down using the segments drop-down menu. This provides even greater detail on individual campaigns, keywords, geographic regions, browser types, operating systems, and visitor activity, such as the most popular landing and exit pages. Each results page provides the means to drill down even further and fine-tune your data.

Google Analytics dramatically enhances the abilities that e-commerce firms have in retaining and converting customers. Simply use the E-commerce tab to display purchase information to calculate ROI numbers for your campaigns.

Using Google Analytics, email marketers can discover simple ways to more effectively tailor their promotional messages, design and lay out to their audience’s preferences, minimize steps in the purchase process, reduce shopping-cart abandonment, improve landing-page effectiveness, and keep visitors on your Web site even longer by identifying and optimizing the weak links where most of your visitors exit.

Use today’s robust delivery and tracking tools, and make each message count.

Why You Shouldn’t Increase Online Traffic – 1 of 5

Everyone agrees on the need to increase online traffic, but lots of people don’t know of some preliminary steps. Without a proper web metrics system, you won’t be able to measure your marketing campaigns. A successful organic SEO expert puts web analytics in place for more clarity and satisfactory accomplishment before boosting website traffic.

The Role of Web Metrics in Increasing Online Traffic

Web metrics help you monitor, study and analyze your marketing efforts when you increase online traffic. It could give you lots of information regarding your recent marketing activities at your site. Such information could enlighten your path toward better marketing policies.

A web metrics system installed on your website could inform you of the following data:

* The increase in visitors’ interest in your site,

* The increase in your site’s geographical popularity,

* The increase in your indexation in search engines, and

* The increase in the interest in some of your content.

When you increase online traffic, you should become aware of how many new and repeat visitors are added to your monthly visitors, where they are originating from, which sites or search engines have sent you more visitors, and which one of your textual contents has attracted more attention.

Increased Online Traffic without Activating Web Metrics

Imagine you’ve managed to attract lots of traffic to your site through a particular method like article marketing, but you’d not installed any web metrics system to measure your results. Your marketing is a success, but you’re not sure how to repeat it. If it’s not a success, you don’t know how to prevent it.

Why is this the case? The answer is easy: You don’t know what the reasons are for your success or failure. You could increase online traffic, but you’re not sure where in the world people are more interested in your content. You don’t know why certain groups of visitors are coming to your site more than others. In addition, you have lots of other unanswered questions in your mind.

The core reason for your blind marketing is the lack of web metrics. It’s useless to increase online traffic without activating a proper web analytics system. So, this is the first step you should take before you begin your online marketing.

How to Increase Online Traffic using a Proper Web Metrics

A proper web metrics shows you where desirable amount of traffic originates from. It could be one of the following sources or a combination of them:

* The methods you apply to get new visitors,

* Some search engines (local or global),

* A particular website or directory,

* Some keyphrases,

* A specific web page,

* Some well-planned navigation routes,

* A better optimized landing page,

* And so on.

So, you can increase online traffic even more by enhancing those winning factors in your site or refraining from continuing other factors. Such enhancement could result in higher search engine ranking and better visibility to your target audience.

Web metrics helps you understand which country, region or city sends you more qualified traffic. So, you can concentrate your attention and efforts on the local search engines, directories, blogs, etc of that country, region or city.

Web metrics helps you find out which keyphrases need more emphasis while content creation and link building. Therefore, you’ll focus more on them next time or somewhere in your future marketing strategies.

A Meaningful Web Business with Web Metrics

To be successful in your online marketing campaigns, it’s compulsory to have some web metrics. Otherwise, you may increase online traffic without knowing what has played the key role in bringing high amount of targeted traffic to your website.

So, you shouldn’t increase online traffic without prior installation of a proper web metric system at your website source code. This is the initial step you should take before anything else to gain tangible reasons for the internet marketing performance.

About the Author

Rahman Mehraby is the Malaysia SEO Expert who helps your increase online traffic by applying organic SEO services to your websites. Check out his services and articles at: http://www.site-booster.com.

Google Landing Page Load Speed

Free Land Conversion Web template needed, can any one guide me?

I need this for HTML page, something that is standalone. not ruling out a ready flash module also. you could check this link http://www.indiaproperties.com/calculator/area-conversion-calculator.aspx?val= but i am not looking for ASP or any server linked solution. thanks in advance
come on ppl! is answers not happening anymore?

I am the only person on Earth who can work Google.

http://www.csgnetwork.com/metarea.html

Just copy the JavaScript code from the page onto your page.

Free Html Landing Page Templates

Making money on the Internet, not quite free

To make money on the Internet is not about spending hard earned money out of your pocket, to gamble on an online venture, in the hope of making millions of bucks online.

At the best only spend a percentage of profits from the online venture. The truth is that money can be forthcoming from an online presence, but the major preparation involving an Internet presence must be accomplished before the stage of spending the hard earned cash out of your own pocket.

The vast majority of online ventures will not be successful, for a multitude of unknown reasons. The successful Internet entrepreneur will identify a niche area for success and exploit the niche market for all its worth. But very rarely, will the successful entrepreneur, who is genuinely earning a living on the Internet, will be successful in their first attempt.

  To be successful on the Internet and earn money, the first understanding must be to identify the niche market. The marketer must identify a product that the Internet buyer has a necessity to buy. Various methods are available to determine which products are in buying fashion on the Internet, although, research and correct marketing must be conducted to evaluate the potential marketing possibilities.

When all said and done, I will always suggest that the most successful products to sell on the Internet are websites selling software downloads – ebooks, utilities, etc. The fact that download websites involve most importantly, instant gratification to the buyer, which is important to the buyer, as if allowing the buyer to visit any website selling another type of product, the possibility that buyer some other useful product which will give instant gratification.

So without hesitation, I would consider as a good starter website being a software download website. One of the main reasons in selecting an instant software download website is the fact that once the relatively easy task of creating the website that is unique and not duplicated on the Internet, the hard work to advertise, promote and market the downloadable website begins.

Now more importantly, don’t believe that buying a cheap template website on eBay, and expect the major search engines, to rank the cheap template which is replicated millions of times on the Internet, to achieve or sustain the number one position in Yahoo or Google search engines.

Yahoo and Google insist on unique and non replicated website content. Their search engine algorithms will not allow replicated template websites to be indexed, instead the website will be ‘sandboxed’, and remain useless as a money maker for the poor buyer who bought it. The only profiteer will be the seller on eBay, who have probably sold hundreds of exactly the same template.

Instead to provide a fighting chance to making money on the Internet, try a technique I use, which I have gained expertise over the previous 30 + years, developing websites usually from free website templates found anywhere on the Internet search engines.

I have gained my expertise not from a university degree of computer studies – I am a graduate in social studies, instead I have research and studied the subject matter on the Internet, and purchased books on the subjects involving website creation and effective SEO and marketing.

The technique I have perfected is to find a free website template, I have a collection of millions of website templates, they can be bought in bulk off eBay auction for a few dollars, and with website scripts, purchased for under twenty dollars – they can be reused thousands of times on website templates, and create a unique instant downloadable website.

The website scripts are recommended as they will reduce the work involved in recreating the free template, as the script contains a small program, which will automate the particular upgrade to the template. To give an example, a website script which will create a download store automatically, without knowing a word of html or php coding. This script will generate the software download website, and more amazing, it is simple to use.

Unfortunately, one can create the best designed website on the Internet, but without any visitors the best website on the Internet will fail. The software download website must be created specifically to attract targeted visitors, as without visitors no website sales and no profits. There are a number of techniques to attract targeted visitors to a newly created unique website.

One of the main techniques is by allowing the major search engines – Yahoo and Google, the two search power most of the other major search engines, that one only needs to concentrate on these two search engines, to attract the targeted visitors by means of embedding selected keywords in your website landing page, and when the searcher writes in the search term keyword, they will be directed to your website.

Although this technique to attract targeted visitors through the two major search engines is only one element in search engine optimization techniques. The two major search engines will not readily include newly created websites which uses new domain names, as so many domains names are dropped after the first year of ownership.

So in essence, the newly created instant software download website will need to confirm to the two major search engines that the created website is in for the long haul. The only way of confirming this is the amount of hard work in preparation of the websites popularity.

The more popular the website, combined with the embedded keywords, prove to the two major search engines that the website is valuable – the more popular the website the easier the task to reach the first three pages in the search engine results pages. To create a money making website, the website must be popular, and when we consider popularity concerning a website with regards to search engines, the are specifically mean back links.

Back links must be from websites which is relevant to your websites keywords, and even more importantly, the back linked websites to your website, must be of a higher ranking than your website. Failure to adhere to these search engine algorithms will result in the offending website – yours, being demoted in the search engine rankings or even worse, your website being ‘sandboxed’, or banned altogether from the major search engine rankings and indexing. Unfortunately you will not be aware of the search engine sanctions.

Take extra care and selection of conducting back links to websites, as any mistakes can be extremely costly, and once your website is ‘sandboxed’ in reality it is not known for certain, whether the website, will ever be re indexed. There are some rumours that suggest the ‘sandboxed’ website will be re instated in six to twelve months, but one thing is certain, the major search engines is tight lipped about this issue.

The second way to attract targeted visitors is to create unique articles, similar this article, and submit the unique article to Article Submission Websites. Include your website links in the Author Bio, and as the unique article is distributed throughout the Internet, one the back links are generated, indexed by the two major search engines. In addition, the article reader have direct access to your website, if clicked will receive a visitor who is interested to buy your product – targeted visitor.

Creating unique articles is an excellent technique for developing back links to your website, but insist the articles must be unique and of the highest quality. Some of the best Article Submission Websites, rightly with check the article prior to publishing, to ascertain the uniqueness and relevancy of the content.

If the Article Submission Websites, using a copyright website, finds that your article is copied or re-worded and is not your unique writing, then your Article Submission Websites Account is likely to be suspended or even deleted. Even worse your writing integrity as an article writer and an expert in a particular area will be damaged, maybe beyond repair.

There are many other techniques involved in creating a money making website, but that will need to wait, or at least, until the next unique article.

About the Author

I am a mature family orientated male living a traditional family lifestyle. I have worked in various employment positions and the current position is in a Youth Offending Team as Project Manager of an extremely busy City Youth Offending Team, thus providing needs based supportive packages – education, leisure, befriending and support, to disenfranchised and socially excluded young people.
http://www.ebookspals.com
http://www.ebookpals.com/

free Landing Pages, free landing page templates

Improving Landing Page Quality Scores

The Landing Page Quality Score is a measure used by Google to help filter irrelevant ads out of the AdWords program. The AdWords system evaluates and visits an advertiser Landing Pages regularly. The Landing Page Quality Score measures improvements to the system or the level of user traffic to AdWords ads and landing pages. If you are into search engine optimization (for example, working in an adult website promotion project) the Landing Page Quality Score will determine your success.

If you have made significant changes to improve the quality and relevancy of your landing pages, your keywords will yield higher Quality Scores. For any adult web promotion , the results may not be instant, but you should see the impact over the next several months. By reviewing your account statistics, you can always check whether your changes have affected your keywords’ Quality Scores or not.

A few tips to improve the quality score are:

• Set up a link to the page on your website with the most useful and accurate information about the product or service in your ad. Choose the most relevant page on your site that ties the content directly to the ad copy, and create one, if you don’t have a good landing page.
• You may use a sign-up form, but try to provide as much information as possible without signing in.
• Build pages that provide useful and substantial information to the end-user. For example, if your ad targets adult web site promotion, your landing page should feature free information with relevant adult content. Make sure that the keywords that you are targeting in your campaign are included in the ad copy and within the content of your landing page.

If you don’t see any improvement in Quality Scores within several months, you should review Google’s landing page quality guidelines. For any adult web marketing , superficial or minimal landing page changes are unlikely to result in good Quality Score results.

About the Author

I am the webmaster at www.adultwebdesignersite.com – A adult web design company providing high quality adult website designs through expert adult website designers

Change Landing Page Google Sites

Split Testing Landing Pages For a High Conversion Rate

If you want to increase the amount of money you make from your direct response sales letter, extra traffic is not always the answer. We have all heard of split testing in the internet marketing and affiliate marketing industry, however there are only a few people that can do it correctly and effectively.

What is split testing?

You may be thinking, “what is split testing?” and “why is it so important?”. Well, split testing is the process of testing different aspects of your sales page against similar variations of these aspects. For example, you might test different variations of your sales copy, or different colour headlines or different colour page background. You can also split test things such as order buttons, and if you read my last post about “high converting order buttons”, then you will know exactly what features of an order button convert the best. I discovered these features as a result of my own split testing.

Why is split testing important?

Split testing is important because it has the potential to increase the income generated from your site, simply by observing and analyzing the psychological behavior of your prospect. This may sound complicated but it really isn’t. It’s just a case of testing which element converts the best and going with the statistics.

How can split testing increase my income?

To find out how split testing can help you to make more money from your site without spending any extra money on advertising, here’s an example. Let’s say you are running a Google AdWords campaign and your landing page is converting at 1%. When I say converting I am referring to the conversion rate i.e. how many visitors to your site actually purchase your product. So you decide to split test this landing page with another version of the same, apart from this one has a red headline instead of a black headline. After rotating these two landing pages equally, you realize that the conversion rate on the page with a red headline converts at 2%. Now that may not seem a lot but this 1% increase will bring you 100% more money because you are getting twice the amount of sales. Now do you see the power of split testing?

How do I split test and what elements do I test?

So you have learnt about how split testing can increase the income and sales volume generated from your website. Now you just need to know how to put these teachings in to practice. Well there really is no right or wrong way, and there are hundreds of different elements of your web page that you can split test in order to boost your conversion rate. To keep this article short I am just going to mention a few of them to give you an idea. The only piece of advice I will give you that I feel will help you significantly is, to test each individual aspect separately and one at a time. You don’t want to change your whole landing page to something different, because although you might be able to discover which page converts the best, you won’t know specifically which of the elements of the page are making it convert the best.

So here’s a list of the main elements of your landing page that you should consider split testing.

1. Headline – As the headline is probably the first thing your prospect sees when they visit your website, it is of critical importance. Not having the right headline could cause your prospect to hit the back button on their browser in a heartbeat. You need to set the right first impression by having an attention grabbing headline which compels the reader to move down the page, not move away.

2. Sales copy – Split testing your sales copy can be very tedious and time consuming, however it needs to be done as this is the main element that helps to keep your prospect moving down your page. I would always advise you to test the first paragraph first as this is the main attention grabber and is the second thing your prospect reads after the headline.

3. Order button – Split testing your order button is also of critical importance because it is the last thing your prospect sees before they decide to purchase your product. If this doesn’t stand out then you can wave goodbye to your desired high conversion rate. If you read my last post about the “7 elements of a high converting order button”, you will know which elements of your order button can increase its conversion rate significantly.

One final thing I would like to talk about is Google Web Optimizer.

If you have never used Google Web Optimizer then now is the time to start. It is the mother of all split testing tools and it can have a massive impact on your profitability if used correctly. Setting up a simple split test using Google Web Optimizer could not be easier. They walk you through the whole process and you can be up and running with your first test within minutes. For more information click the link below.

About the Author

This article was written by Jonny Hardwick, a top internet Entrepreneur, Enthusiast and Marketing Strategist. Jonny has years of experience in various aspects of internet marketing, such as affiliate marketing and direct response and is the ‘go-to’ guy, if you are looking for quality, ‘no-fluff’ information products and courses related to internet marketing.

View the Full Post at Jonny’s Internet Marketing Blog: http://www.jonnyhardwick.com

Alternatively Visit Jonny’s Company Website: http://http://www.marketeering.com.

MLM created 12/18/08 * / google_ad_slot = "0708965407" google_ad_width = 300; google_ad_height = 250; //–>

This example.com / index.html, but it is not. When writing your self-control, a "hosting for this domain is not even registered "appears page, but if I can add the" / index.html "to" Google.com "and" google.com / index.html " displays the same page. All sites on my pages are automatically saved in a "web" directory on the server rather than directly on the websites root, and never had to specify the name of your homepage - I always index.htm or index.html - examples below

Introduction to the Google Ad Auction

The Heart Of Your List Building Engine – The Squeeze Page

Okay, so you’re all set to get started making money as an affiliate. You’ve got a Clickbank account, you’ve done your research, picked a niche, and you’ve got a few products to promote…. But who are you gonna promote them to? Looks like you’re gonna need to build an email list!

You’ve probably heard the expression: The money’s in the list and it’s absolutely true. Your email list is your captive market that you develop a relationship with and promote your products to. Without a list, there’s very little chance of driving traffic to your website, or selling anything at all. Building a list is you absolute top priority, if you’re going to be a successful marketer.

Now you can’t go around blindly emailing people at random, for two very good reasons:

1. You have no idea if you’re reaching an audience who are actually interested in the products you’re promoting.

2. Nobody likes SPAM, and you could get slapped for violating the CAN-SPAM Act., which could have serious penalties.

Don’t worry though, building a list isn’t all that hard, but in order to collect the email addresses that you can safely send promotional emails to, you have to set up a squeeze page. A squeeze page is basically a single-page website with a web form that entices interested visitors to opt-in to your mailing list by offering a free product, such as an ebook, application software, videos or information in exchange for their email address.

A squeeze page can range from basic designs, with a minimum of graphics and a few lines of text, to eye-catching, mini-sales pages with slick graphics, video and audio clips. While video Squeeze Pages are more popular these days, both can be effective, depending on the nature of your campaign. You might want to split test a couple of different design types, and track which ones are more effective in converting subscribers.

If you don’t know much about HTML or web design, not to worry. There are a couple of ways to obtain squeeze pages that you can use to collect those all important opt-in email addresses.

You could hire a web designer to build some squeeze pages for you, but unless you know the person doing the work, you never really know what you’re going to get (or if you’re going to get it at all) and it could end up costing a tidy sum of money for Opt-in Pages that may or may not be attractive, or effective in converting curious visitors into subscribers.

On the other hand, there are plenty of places on the internet where you can obtain ready-made, professionally designed squeeze pages that with a few simple modifications can be customized to suit whatever affiliate campaign you may be promoting. Many of these sources offer a large library of squeeze page designs, created by industry professionals for a very modest price. And the best part is; you can actually see what you’re going to get before you purchase!

About the Author

Ed Corcoran is an internet marketer and publishes Prosperity 101 – A blog and newsletter for affiliate marketing newbies. To get 4 free, professionally designed Squeeze Pages that you can customize to build your list, and promote your affiliate products go to: www.eds-links.com/squeezepages

Squeeze Page Designer

Learn How A Squeeze Page Can Gather Names For Your List

Today squeeze pages are considered to be a very effective tool for gathering information for email marketing campaigns.  Your squeeze page can provide you with a reliable and authentic list of email names and addresses that will help make your campaign a success.

Squeeze pages are easily designed and don’t take long to create.  So how does a squeeze page work?  Well, an effective squeeze page will offer the visitor some kind of useful information in return for the visitor’s name and email address. 

Perhaps you’ve written an ebook that can be given as a gift – or maybe you have an MP3 recording or an article on your topic that you could offer.  A subscription to a newsletter you’re writing is another good idea.  The visitor will then need to provide his or her information before the gift can be downloaded.

Remember, the visitor who is willing to leave his name and address in return for your gift is already interested in the product or information you have to offer, making him or her a good candidate for your email campaign.  

Collecting this information by using a squeeze page can be a slower method than others, but since it is targeted information, it’s well worth the wait.  As time goes on and you collect more and more names and addresses for your list, you will have formed a substantial foundation of interested addressees for your email campaigns. 

So you see, a squeeze page can be profitable addition to your internet business!

If you’d like information about starting your own online business website as well as other related fields, I’ve just completed a new ebook entitled “Learn How to Easily Create Your Own Website and Actually Understand the Full Process”.

Download it free here:  http://www.newwebsiteteacher.com/index2.html

Sharon Zolna and Larry Zolna are authors of numerous articles as well as instructors of website creation for an online business and other related fields.  Please visit our website at:  http://www.newwebsiteteacher.com/index2.html and sign up for frequent tips on creating your own online business website.

About the Author

Sharon Zolna and Larry Zolna are authors of numerous articles as well as instructors of website creation for an online business and other related fields. Please visit our website at: http://www.newwebsiteteacher.com/index2.html and sign up for frequent tips on creating your own online business website.

ECovers, Mini Site and Squeeze Page Graphic Design

Landing Page Vs Microsite

The Business Case for Hosted Microsites and Campaign Landing Pages with iPressroom’s CMS for PR

Lead Capture Pages- The Significance Of Lead Capture Pages

Are you exhausted of working hard by doing extra work in your office and at the end of the month get peanuts?

This is the case with many people who do jobs and are unsatisfied with the returns they get from the company. They don’t get paid enough; they don’t get what they deserve. Have you been searching for a job which pays you good? Marketing is one such field wherein you can earn good salary for yourself even if you do not have any qualification. Targeting the right consumer is the most important aspect of marketing. To avoid this problem, the companies have come up with many ways of marketing. One of them is multilevel marketing. In this kind of marketing, a person who gets in touch with the company can sell the products for the company and get paid for it.

One such good marketing method used now-a-days is lead capture pages wherein a person can recruit people under him, who can also sell the products and get paid by the company. Whenever these recruits sell products, the person under whom they joined gets paid and the down line continues. This is a great method of marketing which is profitable for the company and the people. To tell people more about the product, the people who sell products can try various methods of communication. One of it is websites. It can be done through lead capture pages. These are in demand and most of the people doing multilevel marketing use this method for advertising.

Websites have all the details of the products, the company and the method followed in all this. These websites are advertised and people visiting the website get the details properly. The website can have as much information as you want, so it does not put any kind of restriction. People interested in this kind of work can apply on the websites. These sites are thus called lead capture pages.

These pages are pages which store and show the leads which have applied and the leads formed for the work to be done, or for buying the products. The leads list can continue infinitely and thus, lead capture pages are very important from the point of view of marketing. Lead capture pages have the whole down line or a whole leads network which follows the method of multilevel marketing under each other. These pages can have photos, audio files and even videos to make people understand better.

These pages are very important for marketing and especially for this type of marketing where there can be infinitely long chain of leads. This is profitable for both companies and customers as the company does not have to invest much to advertise about itself. The only thing it has to do is send the amount of products asked for. The customers find this thing very interesting as it is not predictable about the length of the down line and they get paid well. Thus, this is a very profitable method of marketing which works in favor of everyone.

About the Author

Matthew Meyer is an expert in lead generation techniques. You may find out more about lead generation and place your link on his high traffic site for free at
http://www.interleads.net/partners/

The Guerilla Marketing, Building Effective Lead Capture Web Pages, Sales Letters for Custom-made Glass Trophies Businesses …

The Guerilla Marketing, Building Effective Lead Capture Web Pages, Business Networking for Custom Rims Businesses …

The Guerilla Marketing, Building Effective Lead Capture Web Pages, Sales Letters for Custom-made Shoes Businesses …

Custom Lead Capture Pages

Whats a Lead Capture Page?

A good lead capture page is essential in order to get more leads it can be the difference between success and failure in an online business. It’s all about getting those leads. So what does a lead capture page do? Well it provides information about you and your product and hopefully entices your prospect to give you their details and hence become a lead.

There are several key aspects to creating a good lead capture page. I will deal with the actual content of the page here rather than how to make the page using html or frontpage , Flash etc.

A good header or title is the first aspect. This is one of the most important parts of your page as it’s the first thing your prospect will see and has to grab their attention and make them read more or they will just click off and onto something else and you’ve lost your opportunity. something like “Systems Work – People Fail – You’ve heard the success stories – Now it’s your turn to become one” It’s a bold statement that is not self explanitairy but is entriging so entices the customer to read on to find out what its all about. Also it mentions that it’s their chance to be a success and who does not want that.

The second aspect is that you need to tell your story. In order for the prospect to connect and identify with you it needs to be personal. The prospect needs to feel like they are getting to know you at the same time as getting to know about you opportunity. There are tools that you can use to help with the connection you need to make with the prospect. A video is great as the prospect can see and hear you so they feel more of a connection. A photograph also works really well especially when coupled with a voice message is almost as good as a video. The connection is really helped by tones and expressions and general body language.

The third aspect is that you need to have the lead capture section where the prospect will enter their details (usually their name and email possibly with a phone number) It is essential that in this section you have a call to action. In other words a statement that tells the prospect what you would like them to do next. Like “Enter your email here” – You can back this up with a message in your voice or video message. Something like “enter your email and I will get straight back to you with all the details of exactly how I make money”

The colours that are used on the page are also important. Generally a dark blue background with a white column in the centre with black text on and a red title work best but play around with the options and fonts to see what works best.

Once you have built you lead capture page you should go through a testing process which is often refered to as split testing. The purpose of this is to refine your page to see what is working best. The principal is that you should send traffic through two versions of the same page and see which works best. You can yest two pages at the same time and there are various tools available to help with this. If you google “Split Testing” there are several listed – Including googles own tool. It is best to change one small item on the page to see what works best. Even the smallest changes can make a difference – start with the Header or Title as that is the most important part. The colour or font of the title could be changed – Put some traffic through both pages and see which one converts click to leads the best. Make a small change to the best page and start the process over again. This way you can gradually refine your page to see what works best.

About the Author

Would you like to know more about online marketing and increasing your opt-in rates using lead capture pages

Ambit Energy Custom Lead Capture Pages

Ways of Creating a Blog to Get Traffic to Your Website

The first question is what kind of blog? Although there are alternatives, the most popular blogging software packages are Google’s Blogger and Wordpress. This offers you four blogging options, and three ways of creating a blog to get traffic to your website.

Blogging is a great way to get traffic to your website, and if you create a blog for no other reason than that, you are practically certain to get positive results. Blogging and traffic are made for each other for can visit to www.feed-reader-links.com, and there are several ways of using blogs to promote products on your site.

Why four from just two blogging packages? Here is the answer to that question, and how if you create a blog using each, you will maximize your earning potential from your products:

Blogger

Blogger is blogging software owned by Google. Most people run their blog from BlogSpot, Bloggers blogging host. When you do that you have less control over your blog than if you operate it from your own IP address. Blogger is very easy to use, and very easy to get started with, and is popular with those who don’t want to worry about templates, plugins and designing their own blogs.

Wordpress

Wordpress can also be run from the Wordpress hosting site. However, where Wordpress scores over Blogger is in the fact that the software can be uploaded to your website, and can be run from there for the help www.rss-announcers.com. This enables you to use any of the thousands of Wordpress plugins and templates that provide an almost unlimited degree of functionality in your blogging that will help to drive traffic to your website.

When you create a blog with any of these two different packages, whether run from your own computer or from the blog host, you are able to provide fresh content daily to your virtual website. Because that is what a blog is: it is in effect a web page, in the same way that a Squidoo lens and a page on a website is a web page.

Bogging and Search Engines

Blogging allows you a presence on search engines such as Google and Yahoo, and allows those with little idea of SEO or even of web design, to sell products online. There was a time when blogs were a rarity and something new, but blogging is now a way for anybody that knows how to create a blog can drive traffic to their website or to their blog page and help they make money through free advertising.

However, even a blog has to be advertised. Blogging in itself is not an advertising technique, but one of displaying your thoughts, idea, products or advertising your products. Now, you might think I am being a bit duplicitous here, stating that blogging is not a means of advertising yet can be used to advertise! Yet both statements are true. Let me explain why.

Is Blogging an Advertising Technique?

Yes and no. You can create a blog in order to get traffic to your website, and in that respect you are using your blog for advertising. You can place a link to your website: your Squeeze Page, sales page or just a content page. The question is, how do you get people to read your blog, and then click on one of these links? The link could be placed at the bottom of every post, and on a permanent page on your blog, but how do yet get traffic to your blog: you have the same problem now as getting traffic to your website!

What you have here is that blogging can be use to promote another site, whether it be a website, another blog or a social networking site such as Facebook, MySpace or YouTube. You can use all of these to promote and sell products. However, how do you get people, to find your blog? Creating a blog is fine, but that is only the start.

About the Author

sandeep bishnoiwww.instant-blog-and-ping.com

www.bloggers-guide-to-profit.com

Squeeze Page Wordpress Plugin

Your Engine with the Your Niche…

What is the first thing to do?

Pick a Niche that helps people solve their personal problems.

Select something you love and have a passion about.

Start building genuine friendships with the folks in your niche.

Google keywords in your interest group.

• First, don’t do any actual marketing – just be a good friend who happens to have a related business.

• Give generously and sincerely; listen and help; connect other people to each other.

• Think about unusual things you can write about… What would you like to read?

• Think “out of the dots” and create something that excites You! But make sure it’s relevant to your niche….

• Find out what the people in your niche want, and then provide
valuable content, products, and services they ask for.

• Use social bookmarking, report on the news, make comments that are relevant, and offer high-quality information and link to your blog and website.

• Build traffic to all pages online that contain links to your Web sites.

• Be Generous and trade content with others and link with others in your niche.

• Analyze where the majority of your traffic and profits are coming from; then put more of your time and effort into those venues.

• Find great videos related to your niche on www.YouTube.com

• Make sure links in your Video are directed to your squeeze page and give them a great incentive to sign up to your email list ..(give them a free report on your product or service..)

Starting is the hardest part. You have to start with one group and connect with one person… and try to make a difference to that one person.

Upon seeing a kid throwing a starfish back into the ocean the man asks the boy, “Why are you doing that when there are millions if starfishes in the ocean – plenty of them?” The little boy replies, “Because It made a difference to that one.”

It all started with blogs. A blog is a regularly updated journal published on the web. Some blogs are for small audiences, others for the masses. Blogs are influential, personal and reflect whatever people are writing about.

Pick a site like Facebook and fill out your profile and just start.

You should have FUN with your blog… Find other people’s blogs who have similar interests to you– and meet and have conversations with folks all over the planet. I have friends in continents around the globe – and honestly, when I travel, I’ll be putting these contacts in my address book and hopefully connect with them in person when I visit! (Remind me to tell you about some travel tips)

People are creating their own “Blogs”. …your very own “social” page where you can “Link” and connect with as many social networking sites as you want. You can add photos, videos, comments, tips, experiences, opinions, and whatever you feel like talking about, including promoting your business. There are some Rules…. about promoting your business directly…. not encouraged… see chapter on “Ethics in your Networking”– Blogs have “personalities” and you want to talk about the topics Natural to that Blog, i.e. dogs, food etc.

The only true wisdom is in knowing you know nothing.

Socrates

Welcome to Your Own Inspirational Reality Show

Blogs are creating internet paradigms.

Blogs are powerful. They allow millions of people to easily publish and share their ideas.. then for millions to respond. They engage he writer and the reader in open conversations.

Blogs are intended for social connections – Do Not Use for Selling your product or you will be soon be left out in the dark.

Blogs are powerful. Respect them and use them to your advantage. Your business will be proud of you!

• Set up blogger.com for your blog relating to your product… www.Blogger.com

• Add photos related to your niche.

• Research other blogs and everything else about your field

• www.wordpress.org the premiere site for blogs

• www.wordpress.org/extend/plugins/ free plugins

• www.technorati.com – This is the recognized authority on what’s happening on the web today. They search, and organize blogs and people are referring to this as “citizen media”.

Joe Vitale (one of my Gold Nuggets you’ll get later) tells the powerful story about blogs: He wrote a blog called “Desperate Valentines” on Valentine’s Day and it was about things you can do if you’re alone on Valentine’s Day. While everyone else was talking about red hearts, and love and dating and flowers and candy, Joe sent this contrary blog out and people were posting it all over the place. He saw 20,000 new visitors that night!

Did you find this article useful?  For more useful tips and   hints, points to ponder and keep in mind, techniques, and insights pertaining to credit card, do please browse for more information at our websites.
www.bigblogs.com
www.bigblogs.com

www.freeearningtip.com
www.freeearningtip.com

About the Author

imran from mumbai imran from mumbai

Wp Squeeze Page Generator Plugin – Overview Part 1

The Insider Secrets to Website Landing Pages!

One of the others things I do is resell eBooks…

Now what is a Landing Page?

Well, a Landing Page is, as per Wikipedia :-

“In online marketing a landing page, sometimes known as a lead Capture Page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.”

Each eBook has a landing page which is the sales page and usually an “about the author” page as well…

The sales pages are not islands. One one of my websites they are actually all part of a collection I have. I do not hide that fact at all that I do more than sell each individual eBook on my website…

What am I driving at?

I’ve said this myself in the past about landing pages. I’ve always thought that having an island for a landing page was absolutly essential. Don’t give anyone an out EXCEPT for that affiliate link…

Cut to the chase…

I’ve been getting search engine traffic for a while now… and have made some sales. In the last week I sold two different eBooks on different topics…

I have different ways I track visitors, but one of the most useful scripts I use is StatCounter. It enables me to see the search keywords next to the landing pages….

AND it also allows me to track the persons movements throughout my website.

That last feature is why I decided to start this thread.

I analyzed the movements of the two sales this last week and guess what?

They didn’t leave the page AT ALL. I have a menu bar across the top. I have a link to the “about the author”… nope, they found what they want and bought.

I’ve noticed this in the past as well, but these two finally sealed it for me… maybe building a website and including web pages within that serve the website as a whole, but can also be used as stand alone landing pages without changing the linking structure is…. not a problem.

I’ve always had landing pages that are part of a larger website and have had success with them… but this kind of made me rethink the ‘rule of thumb’ I use when it comes to building a landing page solely for an Adwords Campaign.

Maybe it’s as simple as this. Maybe the surroundings are irrelevant. If the landing page serves the searcher by helping them, that’s all that matters.

Again, this is just my experience and may very per individual marketer, the market, product, service and campaign…

Have multiple avenues of traffic is a good thing… approaching it this way can open the door to more conversions for you with very little extra effort.

Hope you found this interesting…

This is probably something that can be easily tested. You can easily create a website with the landing page and then also have an isolated page.

I just found it interesting and thought maybe, just maybe, we shouldn’t so easily rule out having a landing page connected to a larger web…

Who knows… if done right, maybe it will increase conversion.

To your success,
Chan G.
Founder & CEO,
Amazing-eBiz-Club.com

About the Author

Chan G is a successful netpreneur, creative writer and emarketer. He is the man behind the two hugely successful online ventures which helps and provides the necessary tools and resources to thousands of newbie and pro internet marketers from around the world to start, establish and grow their online businesses. Check out his websites :-
Visit Amazing eBiz Club!

Visit PLR Buddy!

The Golden Rules of Acquiring Wealth $2.99 He Who Makes the Money, Makes the Rules… Discover The Time-Tested Principles of Acquiring Wealth Starting Today!So you want to start taking your finances and wealth-building seriously. You also agree that as long as you words such as “status quo”, “average”, “medium”, and “balance”, so will your income remain just that.But what really are the rules of acquiring wealth?The Golden Rules of Acquiri…

Landing Page Rules

Increase PPC Conversions by Optimizing the Landing Page

Your PPC landing pages becomes is extremely important if you don’t want to be flushing money down the toilet. Since you are paying for each click that brings a visitor to your website, you need to make syou are getting the most out of your landing page. If you do not optimize your landing page, then you are losing money in two ways. You are not only losing the money that you spent to get that person to your landing page, but also losing potential profits from the actual sales.

To ensure that your page is optimized, you need to make sure that you are following some basic rules of PPC Landing Page Optimization.

Are you still using your homepage for your PPC landing page? This is a common mistake that most people still make. The problem with using your homepage is that people do not want to search for the information that they need. They want it handed to them, so do not make them work for it. Give them what they want, without delay so that they do not loose interest. It’s also a nice bonus that making a single page or several pages is much easier than creating a full-fledged website.

Your landing pages also need to be unique to the product. Most people get lazy and have several if not all of their products on one landing page. This is a problem because your landing page needs to create a specific action, and this becomes difficult when you give the visitor so many different options. Only include information that is pertaining to the product that they wanted to know about when they clicked on your PPC ad.

Your landing page also needs to be consistent with your PPC ad. Most people do worry about optimizing their landing pages, which hurts overall conversion rates. You spend quite a bit of time creating your 3 line PPC ad, and you should do the same with your landing page. This helps create a connection between the language in the ad and landing page. This also makes it easier for your visitors to follow.

Don’t be greedy with your visitors information. A common mistake is to ask for quite a bit of information before you make the sell. All you really need is the visitors first name and email address so that they can be added to your list. By asking for too much information, you visitor will likely leave your landing page without ever making the purchase.

You also need to keep your landing page simple. Graphics are fine as long as they do not slow the load time down by much. The longer it takes for your page to load, the larger the chance that your visitor will click away from your page before they even see your offer. By creating a simple and sleek page, you will not only cut down on the load time, but also make the landing page look more professional.

By following these simple tips to optimized PPC Landing Page Creation, you will ensure that your conversions are high and your profits are higher.

About the Author

Does anyone know what story im talking about?

It’s sorta portraying the story of a little mermaid,but its different than that ill try to explain it from what i remember.Of course she lived under the sea and i think she had a bunch of sisters and her father ruled the ocean,and she falls in love with someone who lives on land,but somehow she dies,and he falls in love with someone else,its a picture book,i just remember the last couple of pages,was her holding a knife over the girl whom he fell in love with.If im remembering right because i havent read it a long time.I bought it at k-mart,or target,dont remember.Its a childrens story though.

That is the ORIGINAL version of “The Little Mermaid” from Hans Christian Andersen.

If she kills the prince, she will live. If she kills the bethrothed, she will get the prince and live

10 Split Testing Tips to Increase Landing Lead Capture Page Conversion

What Are The Effective Ways To Create A High-Converting Squeeze Page?

Also known as the “name squeeze page” or “lead Capture Page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a Landing Page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.

The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.

Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.

Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.

Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.

About the Author

Feel free to read the author’s other articles to know more about the specifics of a successful Online Money-Maker System and some information on how internet marketing works .

The article writer is an Internet Marketer trying to teach some basics of Earning High Online Income. He follows some processes, techniques and tested internet marketing systems in accomplishing his financial goals and objectives. Some of his articles are written based on his experiences derived from his internet marketing endeavors.

Squeeze Page Creation

Link Building Guidelines: How to Generate a Subscriber-sucking Squeeze Page

U.S. Building is one of the most reliable Internet marketing strategies you can earn a consistent stream of income. If you have your own database of subscribers, you can message of advertising or, at any time you like… and immediately results with a click on the button!
Your success depends on your current relationship to your list, this is the reason why it is a good idea to send them valuable content often. Show them that you care about their success so that they trust that you and reciprocate by buying your recommendations.
But before you develop a close bond to your subscribers, you need to build a massive list. To achieve this, you need to create a high resonance squeeze page to send targeted traffic. Follow the following tips list building and you have more Red Hot visitors signing up to your subscribers.
The creation of a high-response squeeze page is not unlike writing sales copy. You must be a compelling headline that grabs your target market undivided attention within seconds. You need to write killer bullet points, the curious, and the only way to respond is to your list.
Offer a high quality product with ethically bribe them to register. They do not only gone, that everyone has something else there. If possible, choose a product that is, what most people are used to look. Choose a bonus, that a high perceived value.
They could offer an eBook or audio track. They could remove one or two of the best chapters from the product that you sell. Please note that select a product that fits your audience. There is no sense in giving a fat salary Loss Report, if your target market is interested in pet care.
If you ask visitors to subscribe to ask for their first names and e-mails only then, if possible. The more details you ask, the greater the likelihood of potential participants would walk away. The people are lazy by nature, so that fewer details you ask, the more visitors would be willing to sign up. If you need to get more information for the case to a particular sex or civil status, that’s fine, but that no additional request for unnecessary details.
Tell them that their e-mail address will never be rented, sold or abused. Increase their confidence to opt-in by clearly stating that you never spam or other illegal / unethical activity would threaten that their personal information.
Add a video invites readers to sign up. A video can boost your response rate, because it adds some personal touch. It is an excellent tool to let them know a real human being they are future messages. Then, after they confirmed that it would help to have a video reminds them of their e-mail address and click the verification link to ensure that the double-opt-in procedure is completed.
Add testimonials from people who have found that your bonus to be helpful. If other people have said good things about you, they are in your page squeeze.
US-building is simple and easy to do. Simply follow the squeeze page on the creation of tips and convert much more about your visitors to loyal subscribers.

About the Author

Dr. Anuj Gupta is an business promotion expert with leading Cheap One Way Link Exchange company specializing in Cheap One Way Link exchange.

About Squeeze Page Creation