How to Kill Your Adwords Quality Score in Two Easy Steps

Many AdWords users are killing their quality score and they don?t even know it. The quality score, among other things, is used by Google to determine ad placement and cost. There are quite a few advertisers who are absolutely killing their score and they don?t even realize it.

The formula that Google uses to determine quality score may take many factors into account but there are two things that will kill your score in a heartbeat. A lower quality score means that you are going to pay more for your AdWords placement.

1.) Landing Page

In the eyes of Google the landing page must be true to the letter of your ad. If you promise a free report or e-book, then your landing page must have an open link to the download. No squeezing allowed.

Honestly, Google and AdWords are not against the use of Squeeze Pages; however they are against advertising something for free and then requiring your visitor to exchange their name and email address for your product. As Google sees it, free means free, not in exchange for something.

The best way to get around this is to NEVER use the word ?free? in you AdWords copy if there is not an open download link on the landing page. If you insist on doing this, Google will penalize you.

A few words of advice on Landing Pages.

Keep your landing page relevant to your AdWords copy. Google loves sites that have relevant, high quality copy. Sites that are not relevant to their ad copy are considered low quality and while Google will not ban them they will raise their costs so high that using AdWords is no longer economically feasible.

Avoid redirects on your landing page. The the use of sneaky redirects seems to be a part of the underside of the internet marketing business and is a ?black hat? technique we all pay for. Google hates redirects used on landing pages and in the future these pages my not be indexed or may even be de-indexed.

Do not use hidden text or links. If Google observes your site to have hidden text or links and deems them deceptive in nature, you may find that your site has been removed from the Google Index.

2.) Floating Layer and Hover Ads

Google and AdWords hate these things. Simply put, these types of ads will destroy your quality score. Get them off your landing page as soon as possible. Replace these ads with a static opt-in form built into your landing page.

3.) Pop Up or Pop Under Ads

Google sees these types of ads as a hindrance to navigation on a site and will ban your landing page from AdWords if you use them. They will only re- activate your AdWords ads when you have removed any type of pop up or pop under ads.

If you are using any of the points outlined here on your site then you are only hurting yourself. Clean up your site and you will find that your ad position may climb while you costs may drop!

About the Author

Frank Rumbauskas is a New York Times best-selling author and a Certified Google AdWords Professional. He has been recognized by Google for generating over one million leads with AdWords. For 10 free chapters of Frank’s breakthrough AdWords system, please visit http://www.adwordsinsidesecrets.com


Adwords Landing Page Generator

Importance of Website/Landing Page to Successful Google Adwords Campaigns

The #1 Biggest Problem with Most Google Adwords Campaigns

In my opinion, Google Adwords is possibly the greatest advertising medium developed for business owners, like yourself, in the last 20 years.

As an advertiser using Google Adwords, your goal is that, when someone types a keyword relating to your product or services as a search on Google, your ads will be displayed. The visitor gets taken to your site where they will hopefully sign up for more information or make a purchase.

Instant, measurable, affordable, controllable – there really is no other advertising medium which gives you the same results.

However, set Adwords up in the wrong way and you will spend cash for poor results and you will end up disappointed.

The following describes the #1 biggest problem we see with most Google Adwords campaigns and what you can do to fix it:

Poorly Constructed Webpage/Landing Page

This may seem as though it is unrelated to Adwords, but in fact, this is the cornerstone of every good Adwords campaign. Think about it, what is the point in paying to send traffic to a website which is not compelling and does not generate sales or leads? You might as well take a pile of cash and set light to it.

When we consult with businesses on their Adwords campaigns, we always include a critique of their landing page/website, because we can send the best targeted traffic to a poor website and the results will still be poor.

Several issues to bear in mind when looking at your website/landing page:

Does your site offer something that your target market actually needs or wants? Have you researched your market? Have you made sales already from your site? If not, you should put yourself in your customers shoes and really critique your offering. Does your site/landing page relate to the keywords/ads that sent the visitor to the page otherwise the visitor will hit the back button result, wasted click! Does it include a headline? You have a fraction of a second to capture the visitors attention the headline needs to hit visitors hot buttons, be relevant and related to the search they performed. Is the site well designed, look professional and easy to navigate? Otherwise, that back button will be used again! Does the site include useful, relevant information that helps the visitor make a decision about the product or service you are offering? Are there multiple ways for the visitor to interact with you? Do you just offer a phone number and email? Are you collecting leads if the prospects dont purchase right away? If you are not offering multiple methods for a prospect to interact with you, you have no idea whether your site is of interest and no method of performing follow-up marketing. Are conversions set up with your website to capture statistics in Adwords relating to sales and leads? If not, you are flying blind with your campaigns you receive leads/sales but you have no idea which ads/keywords generated the action.

Get your website right before you spend a ton of cash sending traffic to it otherwise you will have nothing to show for the work you have put into your finely tuned Adwords campaign.

About the Author

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Page Mako Landing Page Software


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