Ways To Boost Seo Landing Pages

This is one of the most important aspects of effective marketing online – and sadly, it is most often overlooked. If you don’t seriously look into your Landing Page Optimization before you start spending online marketing dollars, you are missing out on huge opportunities. Slight modifications in your pages might prove to increase your conversion rate by huge amounts

Decide on the Unique Selling proposition of your product. It is very essential to have a USP for selling the product especially online. Without a USP, there will be nothing special about your website. You’ll be one amongst the other web pages listed on the search engine. It is basically the USP that sets you apart from others and enables you to stand out above all others.

Landing page has its contribution/impact on the quality score (in AdWords campaign) as it decreases the minimum keyword bid this may mean lower minimum cost-per-click bids (CPC bids) for ads, increases the ad’s position on search pages (in sponsored links; obviously ;) ) and improves the chances that your placement-targeted ads will win a position on your targeted placements. So, beware poor quality will reduce the chances of top placements of ads.

Unlike those other, more complicated programs, InstantLP is an easy tool and you don’t need any technical abilities to create effective custom landing pages with this WYSIWYG editor. Far from it. With this software you can build professionally designed pages as quickly as within a few minutes, using only a few mouse clicks. There’s no more need for you to tear your hair out struggling with HTML and then end up outsourcing the work for someone to do the pages your website needs.

If your website doesn’t feature in the top two search engine results pages (SERPS), Google AdWords can be a great alternative to boost sales to your website. It is a lot more effective to have a separate and distinct landing page for each product. Each ad should clearly state the deal being offered, link to the product/promotional landing page and a clear call to action. Be sure to include the keyword in the headline, compelling copy, great imagery and an easy to use shopping cart on the landing page.

You can apply marketing and link popularity tactics to your own hub pages for example, by placing keywords strategically throughout your articles. It is very important to make your articles relevant, unique, and well-researched. You can expect people to read more of your hubs or blog posts if you provide them with clear, concise, and no-nonsense content.One of the ingredients of a good Landing Page Quality Score is having the right number of your targeted keywords on the web page, in the right places, e.g. the headline. If this sounds a lot like SEO – it is. Many of the same principles that make for good search engine optimization make for a good landing page quality score.

If you’ve achieved success in sales, make sure you ‘flaunt’ your Paypal screen shots before others. Do whatever it takes to let others know what’s so good about you. Let them know that you are different. If you do things that are extraordinary, chances are, people will take notice and spread the word. One of the things you must remember about branding is that you must let others out there know what you specialize in. Take for example – Internet marketing blogs.

Lay emphasis on the benefits of buying the product rather than focusing on its features. This will help a great deal in enhancing the total volume of sales. Once you succeed in convincing your visitors that they are likely to derive huge benefits on buying your product, you are likely to earn a larger amount of business.

About the Author

Read about seo services. Also read about blog submission and articles submission


Adwords Landing Page Quality Poor

The FTC Pressures Google To Dramatically Change Their Policing Of Google Adwords Customers

Many of you have at least heard about how Google has tightened the reigns on internet advertising.  Well for some they’ve come down hard, “big time” since the end of August 09 with little warning or explanation.  The background is pretty interesting regarding what motivated this change and how it came about.  If you’ve been affected then understanding why  and how to react accordingly definitely will help your business marketing effectiveness. 

Google was backed into a corner and the changes were made as a direct result of pressure put on by the FTC.  Pressure specifically brought to bear by David C. Vladeck who was appointed by Barrack Obama to head up the Bureau of Consumer Protection within the FTC. 

In his first 90 days Vladeck had gone on record as saying that the industry’s attempts to police itself were not good enough and met with industry execs to talk about the issue.  In fact in his first six weeks on the job, he asked Congress for a bigger budget and for a streamlined way to create regulations.  He also stated that he would hire technologists to help analyze online marketers’ tracking.

The end result was the FTC brandishing their big “whooping stick” to put pressure on Google to reign in their biggest moneymaker. Given the fact that approximately 95% of Googles revenue comes from advertising, it says a lot about the leverage they feel they have (ie we made you a Goliath by approving the merger and we can take you out).

So what does that mean to all of us in the advertising community?  Well, if you are advertising a business opportunity that uses large or (what appears to be) unsubstantiated compensation claims, a website template hosted by such a business opportunity without original content you are getting flagged, slapped or suspended al together (aka The Google Slap).  The problem is that there are legitimate companies that are being drastically affected because they are being misidentified as being the same business opportunity animal.  I know of several affiliate marketers that were spending over $100,000 a month on Google Adwords advertising whose accounts are presently suspended altogether.  Ouch!

From what I hear, if it happens to you you’ll find the quality score of your keywords will immediately drop from good or excellent (7+/10) to poor (1/10) due solely to being determined to have low website/landing page quality.  Your ads will then rarely be shown if at all.

Personally, I think Google is taking a hard swing to show they are taking the FTC bullying seriously and then as dad has his back turned, focusing on other troubled children in the business playground, they will then slowly ease off.  But make no mistake, I believe these restrictions are here to stay they just wont be as militant about it.  The famed Google Algorithms will balance out and find a happy medium but still keep out those that might give internet marketing a bad reputation.

The bottom line is that even though I abhor government intrusion, the original motivation was to keep much of those in our industry who muddy the waters and which my friends, is actually a good thing.  The problem is that it has been poorly executed creating collateral damage.

Change ALWAYS presents opportunity.  If you can retool, regroup and adapt you will be positioned properly to capitalize on that opportunity because unfortunately most become discouraged, lose heart and do not. For ideas on diversifying your advertising strategies, review my article “Hit Your Target When Advertising Your Business Online”.  There you’ll find 11 options available for you to take advantage of that will allow you to better diversify your marketing strategy. 

 

Patrick Daugherty

The Biz Coach

www.learm2earniitnow.com

Call me and we3 will discuss.

About the Author

Patrick Daugherty has a passion for coaching business executives and entrepreneurs in the art of identifying, attracting and retaining top talent while effectively communicating, mentoring and coaching them to reach their personal and professional goals. Over his 15 year career he has been fortunate enough to have consulted and coached leaders in a wide range of industries from international technology firms and large insurance conglomerates to numerous staffing & recruiting companies as well as state & local policy makers and grass roots organizations. He is now utilizing that wealth of experience to help coach entrepreneurs of small and home-based business.

Poor Quality Score in Google Adwords


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