Some Methods to List Building and Joint Venture Marketing!
It’s no secret that JVs (joint ventures) and cross promotions are one of the most productive ways to make high volumes of sales on the Internet. Today I want to talk about why they work so well, and how you can make the most of them to explode your online income.
Traditionally, JVs are most common between two people who have created a product and are selling it online. But that needn’t be the case and I will tell you shortly of a way in which you can get all the benefits, traffic and sales of a JV without even having a product of your own.
But first let’s look at the principals of it:
What actually happens in a JV cross-promotion?
Websites promote other websites for two main reasons:
1. To earn income from commission sales.
2. To pay, or earn, favors.
The first of these you might expect the second is more intricate.
You see, when you’re running an online business, your options and your growth are restricted if you try doing it all on your own. Sure, there’s pay-per-click advertising, article marketing, traffic exchangers, and a variety of ways you can draw traffic to your site by paying for it.
But nothing beats personal recommendation.
Its human nature: We all prefer to buy through personal recommendation than by enticing advertisements.
And JV’s or cross-promotions are all about personal recommendation.
The only thing is – as every super-affiliate knows – even if you’re offering attractive commission rates; the site that’s getting promoted always gets more out of the deal than the JV partner who’s doing the promoting. Look at this comparison:
The site being promoted gets:
1. Lots of new list members 2. Lots of Sales 3. Lots of recognition
Which would you rather?
Can you see now why the benefit isn’t split evenly in a JV deal?
This is one of the reasons why it is more difficult than many people think to get JV partners promoting for you.
No matter how attractive your commission percentages are, you will always be getting more out of the deal than your JV partner. Especially if you’re Landing Page is a list-building Squeeze Page.
You could use a new and refreshingly different kind of site, using a web server script that gives you a complete solution for building a list and a business online. One of its features is that it turns the above JV example on its head to provide more of a win-win for both parties. Here’s what you can do with it: As a list builder, for more detail visit www.easy-jv-manager.com you can offer a squeeze page for your JV partner to promote. He then sends his list to the squeeze page, where they sign up to your list. Then, this is when it gets interesting:
Your JV partner can decide which offer page his signups are directed to after signup.
Gone is the traditional method whereby once his leads have signed up to you they’re yours, to direct wherever you like. With MVS, for more detail www.joint-venture-softwares.com your JV partner can choose what to show them *after* they’ve joined your list. It might be to his own product, or an affiliate link somewhere else – or he may choose to use his affiliate link for your product (in keeping with the normal method).
About the Author
www.joint-venture-guide.com
www.jointwebventures.com
List Exploding Squeeze Page Secrets
What are the List Building and Joint Venture Marketing Techniques?
It’s no secret that JVs (joint ventures) and cross promotions are one of the most productive ways to make high volumes of sales on the Internet. Today I want to talk about why they work so well, and how you can make the most of them to explode your online income. Traditionally, JVs are most common between two people who have created a product and are selling it online. But that needn’t be the case and I will tell you shortly of a way in which you can get all the benefits, traffic and sales of a JV without even having a product of your own. But first let’s look at the principals of it: What actually happens in a JV cross-promotion? Websites promote other websites for two main reasons: To earn income from commission sales. To pay, or earn, favors. The first of these you might expect, the second is more intricate. You see, when you’re running an online business, your options and your growth are restricted if you try doing it all on your own or go to www.joint-ventures-secret.com Sure, there’s pay-per-click advertising, article marketing, traffic exchangers, and a variety of ways you can draw traffic to your site by paying for it. But nothing beats personal recommendation. Its human nature: We all prefer to buy through personal recommendation than by enticing advertisements. And JV’s or cross-promotions are all about personal recommendation. The only thing is – as every super-affiliate knows – even if you’re offering attractive commission rates; the site that’s getting promoted always gets more out of the deal than the JV partner who’s doing the promoting. Look at this comparison: The JV partner doing the promotion gets: A ‘notional’ favor from the site it promotes. Commission payments, hopefully paid in good time but always at the discretion of the site owner. The site being promoted gets: Lots of new list members Lots of Sales Lots of recognition Which would you rather? Can you see now why the benefit isn’t split evenly in a JV deal? This is one of the reasons why it is more difficult than many people think to get JV partners promoting for you. No matter how attractive your commission percentages are, you will always be getting more out of the deal than your JV partner. Especially if you’re landing page is a list-building squeeze page. But there is an option available. Especially if your aim is to build a list. You could use a new and refreshingly different kind of site, using a web server script that gives you a complete solution for building a list and a business online. One of its features is that it turns the above JV example on its head to provide more of a win-win for both parties. Here’s what you can do with it: As a list builder, you can offer a squeeze page for your JV partner to promote. He then sends his list to the squeeze page, where they sign up to your list. Then, this is when it gets interesting or visit www.jointwebventures.com Your JV partner can decide which offer page his signups are directed to after signup. Gone is the traditional method whereby once his leads have signed up to you they’re yours, to direct wherever you like. With MVS, your JV partner can choose what to show them *after* they’ve joined your list… It might be to his own product, or an affiliate link somewhere else – or he may choose to use his affiliate link for your product (in keeping with the normal method). The point is, your JV partner has more say about who benefits from his promotion and how. And that kind of power makes all the difference when it comes to getting others to promote for you, and build your list. This is one of many characteristics of a system that makes it well worth a good look if you want to start building JV relationships. You can find out more about this viral list building technique by visiting the author’s resources listed below. Whether you are looking to build a list or promote a particular product or service, the power of this kind of marketing is undeniable.
When joining an online business opportunity for the first time, I encourage all of my partners to get a lead capture page. A lead capture page (also known as a Landing Page) is the page that your visitor lands on prior going to your main website. Basically, that page is a teaser page that provides just enough information about your business to get your prospects’ mouths watering, but without giving them too much information. You just want to tell them enough to make them want to know more. Then, in order for them to be taken to your main website, they would have to fill out a form that includes their name, email address, and other information that you may want from them. Once they fill out this form and hit the “submit” button, they are taken to your main website. Also, by your prospects filling in that form on your capture page, you are able to follow up with them again in the future.
Why should you have a lead capture page? The answer is this: Most people who visit your website are not going to buy the first time around. Sure, you may have some who purchase on impulse, but the majority of them won’t. By sending your prospects directly to your company website without having a lead capture form, they will simply browse your website for a few seconds, and most likely click off of your website and do something else. In the event this happens, you have lost that prospect forever. Wouldn’t it be so much better if you have captured their information so that you could follow up with them in the future? Just because they may not buy right now, it does not mean that they won’t buy later. Studies show that it takes at least seven follow ups for a person to decide to buy. By having a lead capture page, your autoresponder will be able to follow up with them automatically-even when you are not sitting in front of your computer.
How to make a lead capture page: Designing a lead capture page requires little to no technical experience at all and anyone can do it. One could easily find software that will help them design a lead capture page and there are companies that will design your page for you. However, I have never paid anyone to design a lead capture page for me. I design my Lead Capture Pages myself and I am not a computer “techie” by any means.
First, I use a free website builder like Blinkweb. They also have a paid option. Here is an example of a lead capture page that I designed for a program that I am in.
Once you enter a little information on your lead capture page, you will need an autoresponder in order to be able to capture your prospects’ information. There are many autoresponder companies on the internet, but there is only one that I completely trust: Aweber. They are extremely reliable, and they deliver all of my messages on time. Moreover, I always know that they will land in my prospects’ inbox, and not their spam folders. The service is really easy to use, but in the event that someone is having trouble setting up their account, they also provide online tutorials and webinars to show you exactly how to get set up. Their customer service is great too. Whenever I call them with a question, they are always upbeat and ready to help me with whatever I need. I must say, they are the best, bar none.
Now, you know that the importance of having a lead capture page is to:
1. Capture your prospects’ information.
2. Follow up with your prospects until they eventually buy from you.
Internet marketing is a great career, but it can be very competitive. Having a lead capture page is a great way to brand yourself and give you an online identity.
About the Author
Miranda Jett is a mom of 3 and a wife. She is the creator of “Your 7 Day Marketing Plan,” and also teaches individuals how to generate a full time income from home.
Our free online resume builder helps you get the first meeting with the prospective employer.
That is the underlying importance of having a well written resume. It tells an employer a great deal about us. In today’s competitive job market, a well-written resume is the single most important factor in getting our foot in the door and on the way to landing the perfect position.
In today’s fast paced environment, resume is our advertising board for head hunters and HR managers in private and government companies. The resume needs to be precise, attractive and clearly showing the skill sets and achievements. We need to put effort in crafting the resume so that it makes it to top in a bunch of resumes submitted for a particular job. The first thing we need to ensure that the resume should create enough interest in employer’s mind that he or she calls you for an interview. Most of the people try to write an epic manuscript detailing entire career in resume. One needs to understand a head hunter or human resource manger is going through hundreds of resume to select right candidate for the company. In such situation a well crafted resume should be neat and concise which will give enough information to reader for second thought.
For an instance I am applying for a Database administrator job. In my resume I will show my total experience, recent experience, skill set both functional and technical and I am able to give bullet points about these categories. The reader will get complete sense about my profile in first page itself. This will create interest and curiosity in readers mind.
So we have to ask ourself question how we will read a candidate’s resumes. Will we go through all pages of resume or will we scan first page and see if it comes close to our requirement?
The details which should be easy to spot on our free resume builder are:
Name and contact details
The skill sets and certification/trainings
In the first page summery block states our profile and total experience. This should include what is our current experience and what is our core competence. Once we have taken care of such important things then we can go on to next page detailing briefly but clearly your current and past experience.
Most of the time head hunters will look for primary and secondary skills in our resume. If the primary skills are in our most recent experience then you have good chance for being called for interview. Let’s see a free resume builder help given below.
Resume builder help –
Keep name and contact details such as address, phone number and e-mail address on top of the first page. Always write the full name.
Write short summery about your self. This should tell reader about your experience, expertise and the knowledge you carry. This shouldn’t be more then 5-7 lines long.
Next show the skill sets both functional and technical, if you have taken trainings or have completed any certifications, list them neatly with dates. The dates tell how recently and how up-to-date you are with technology.
Now is the time to write your experience giving clear information about the company/client where you worked, date period, in what capacity and the role and duties. Your role and duties should present clear picture to reader, where you expert in this role and the work you were doing as expert, independently or in a passive mode (team work).
Now putting references on resume is optional, some people prefer to keep references in resume so that it puts more credibility to resume. I would not recommend that, rather I will put couple of lines that references can be provided upon request.
Should I use Landing Pages with affiliate marketing?
I am somewhat new to affiliate marketing and I am not sure if I need a landing/Squeeze Page when I am using ppc. I am not interested in building a list just yet.
It all depends on what your end goal is in terms of your marketing efforts.
A Landing Page is that extra piece of real estate that you could use to help you get the sale.
If you need more space to persuade a potential customer to make a sale, use landing pages.
I�ve made sales doing straight links & landing pages.
When you are ready to collect names and addresses for a list, a landing page is a great place to put up a subscription form.
Whether your new to internet marketing or someone who has been in it for a while there’s one piece of your marketing arsenal that is vital – Squeeze pages. These simple pages can also be called lead capture pages or landing pages, and the main reason to have them is to get prospects (potential customers) into an email list and automatically start to sell them your products.In this DVD we walk thr…
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fai…
An all-encompassing guide to making the most from multi-channel marketingWritten in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today’s most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.Page by page, you’ll become …
Understand the purpose of squeeze page. Learn how to capture and build a top-notch list by using just the facts on your squeeze page….
Squeeze Page Marketing
Affiliate Marketing – The Art of the Squeeze Page
Affiliate marketing’s one of the quickest methods to generate cash flow on the web today.
Among its many benefits is the fact that you don’t have to spend time or money researching and developing a new product. All of this has been done for you by the product owner.
This is a tremendous burden lifted off your shoulders because this is usually the most costly aspect of any business venture.
A word of caution though, you should still do a little research yourself as to whether the market wants the product you are looking to promote and whether the price point is fair and reasonable enough to attract a big audience.
Once this is done and you have found the product or service you want to promote and are satisfied with the affiliate program you should set up what is referred to as a squeeze page.
Simply put, a squeeze page is a one page pre sales letter that entices the prospect to leave their name and email address in order to receive more information on the product or service of choice.
There are several points to be made for this superb sales tactic. Number one, you set yourself apart from all the other affiliates promoting the same product. Number two, you build your own opt-in list that you can promote other products to.
So what do you need to use this tactic? A few basics and a little skill.
The first thing you need is a web hosting account and domain name. These are very inexpensive these days and are a must have for anyone who is serious about doing business online.
Second is an autoresponder. These too are fairly inexpensive. Many hosting accounts will now offer free autoresponders with their service.
Third is an HTML editor. There are several free editors out there that are easily found through a quick search. Nothing fancy is needed, just a simple user friendly application.
And the final ingredient is a little copy writing skill.
Here is a tip on what to write on your page: Go to the product sales page. Pick out the highlights, the biggest benefits you can see offered. Think about what other benefits there are that may not be stated already and jot them down.
Now go into your HTML editor and put together a small sales page using a good headline, subhead and bullet points listing all the benefits you gathered. This is where the copy writing skill comes in.
Put the email capture form generated from your autoresponder on the bottom of the page. Let your prospect know that by leaving their name and email address you will then reveal this highly coveted tool, piece of information, service or whatever it is you have and they so desperately want.
Do not mention the name of the product or service on the Capture Page, just the benefits. The reason for this is because they may have seen this product or service before and were sitting on the fence about it and you want the prospect to purchase through your link. You are going to nudge them over the fence with your presentation.
All you are trying to do is build interest, pique their curiosity and whet their appetite for more information.
Set up your autoresponder with 6-7 emails that go out in 3-4 day intervals, each building on one of the benefits mentioned on your squeeze page.
Then add in other related services or products that you are an affiliate of. Repetition is the key and your squeeze page gives you that advantage over other affiliates.
About the Author
Theresa de Jesus is an internet marketer whose main website is http://www.ebooksnetshop.com.
Whats a good product in the mature stage of its life cycle that I can write about for my marketing class?
Something that I can squeeze out 10 double spaces pages about.
Coke. Corvette. Levi’s. Tide. Pick something that has a lot case studies or articles written about it.
Video Squeeze Page Marketing Rocks! – Peter Lessard
“article Tips Every Internet Entrepreneur Should Know”
Articles are a potent tool that every Internet entrepreneur should incorporate into their Internet business. Articles help create an Internet presence, drive traffic to your website, and improve sales. You can submit articles to numerous Internet article directories. This enables your article, and name, to spread like wild fire on the Internet. You should constantly write and submit articles.
Following are common questions regarding articles that every Internet entrepreneur should know:
Article Question #1: Should you post articles on your branding site after the articles have been submitted to Internet article directories through Article Submitter Pro?
Yes, you should strive to always post the articles to your branding site after you submit them to Internet article directories. You can also post articles to your Blog or My space account. The key is to have articles accessible to everyone. Thus as you want to create as many outlets as possible for your articles.
Article Question #2: Let’s say that you have submitted an article to an Internet article directory. Would it be a good idea to then turn the article in to a press release?
Yes, definitely. You can repurpose the content of your article into many forms including a press release. You can tweak the press release content so that is applies to current news.
Article Question #3: Each article has an article resource box with contact information. Should the article resource box contain a link to your sales letter, content page, or Squeeze Page?
You should provide a link to your squeeze page in the article resource box. This way you can determine what type of traffic is coming to your squeeze page. It will also help you determine where the traffic is coming from. You will obtain this information when you capture their personal information when they subscribe to your list.
Articles are as important to your Internet business as the air we breathe so write and submit as many articles as you can. If you don’t like to write the articles then enlist the services of a freelance writer. Once you submit an article to an Internet article directory then it can be posted on other websites. You would be amazed at how quickly your article can be spread across the Internet. This improves your Internet presence and leads to new subscribers and increased sales.
About the Author
Matt Bacak began investing his first earnings at the tender age of 12, a young businessman in the making. Now, 15 years later, Bacak survived failed businesses, botched partnerships, heavy credit card debt and bankruptcy – all in preparation for the accomplishments he has achieved today as a well-established Internet millionaire and best-selling author.
I don’t know if people will ever be able to talk to animals the way Doctor Doolittle could, or whether animals will be able to talk back. Maybe science will have something to say about that. But I do know people can learn to “talk” to animals, and to hear what animals have to say, better than they do now. –From Animals in TranslationWhy would a cow lick a tractor? Why are collies getting dumber? …
Squeeze Page Writer
How to Prepare a Quality Squeeze Page
Making online money is all about traffic and the one thing that proves quite effective in generating traffic is list building. But most often than not, people tend to go wrong with the whole approach to list building. It is true that you need traffic to your site but that is not the end in itself. You need to convert that traffic into sales. So, if you are able to covert just 10% of your traffic, it means that your expenses incurred on per visit would dramatically increase.
It is seen that the addition of opt-in box in the main page lets you a conversion of about five percent and if you add that fly in opt-in box, it might increase to about ten to twelve percent but it is also observed that most people get irritated with those fly ins and you might actually lose some customers due to it.
What you need is a fully optimized squeeze page and it could improve that 10-12% to about 60-65% if done in the right manner. So, the question is what could be done to make the squeeze page more effective.
• You should start with an interesting and attention grabbing headline. The effectiveness of your headline would determine how many people are actually going to read the squeeze page.
• It should also have at least five bullet points describing the top five things they would be getting if they opt in to your list.
• And yes, when you end the squeeze page, you should ask your readers explicitly to join your opt in list.
About the Author
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Writer's Block … please help!?
Summer I shook my head to write a letter of proposal in recent days. What I am here is a blank page. If please give me an example of proposal letter. I intend to hold a Christmas Bazaar (selling RTW, accessories, etc.) in our society. Thank you very much!
What if I do not feel like you just keep helping gonmna intrusion into my life
Adding A Free Countdown Timer Pop Up To Your Website
In the first part of this series Search Engine Optimization Demystified – Part One
, we examined the players in the search engine optimization game. Understanding the industry helps us to see through the hype and separate the actual workings of the search engines from the mythology popularized by those looking to make a quick buck off of SEO services.
In the second part of the series Search Engine Optimization Demystified – Part Two, we looked at how the search engines see your web site. We went through ranking, indexing and the rules to follow to get the best results for excellent natural search engine results.
In this, the third article in this series I will explain how search engines can be prevented from ever getting to your site and how they can be restricted from parts of your web site through bad web development practices. This results in poor search engine ranking and low natural search traffic levels.
Meta Tags
There are ways that the informed webmaster can intentionally instruct search engine robots not to index a web site. There are some good reasons to do this. For example, we have a client who only serves the government on construction projects and only uses his web site as an addendum to his bids. He does not want the general public finding his site since answering calls from the public would be a nuisance.
We added this Meta tag to the code of his site: <META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”> It does what it looks like it does; it instructs the search engine “robots” not to index this page or follow the links from it.
Now before you get paranoid – I have never seen this done maliciously, but if you have a robots meta tag on your site it should say: <META NAME=”ROBOTS” CONTENT=”INDEX, FOLLOW”> Since search engines assume this to be the default setting, it is not really necessary to have this tag on your site.
There are also meta tags that can tell the search engines what kind of content to expect on this web site. This may reduce traffic intentionally, for instance: < META NAME =”AUDIENCE” CONTENT=”ADULT”> This tag is used by search engines to filter search results for people who set their search preferences to exclude explicit content.
You can see the META tags that have been used on your web site by looking at the source code of the site through your browser. For example, with Internet Explorer choose “Source” from the “View” menu. The meta tags will be in the top part of the file between the <head> tags – if you hit the <body> tag you’ve gone too far.
Frame Sets
A frame set is a set of web pages coded so that parts of your screen show content from different files. This used to be an easy way for an amateur to place a navigation bar on all of the pages of a site. Frame sets are not used by professional webmasters anymore due to the negative impact they have with search engines. Since frame sets first came out in the mid-1990’s, coding has evolved to the point where webmasters can develop web sites faster and more easily without the need for frame sets.
The first page of the site is the most heavily weighted page by search engines. Weighting is done according to various factors, including the amount of relevant text on the page. Since the first page of a frame set is just a set of code instructions to the browser on how to find and use the files for the next page, what a frame set does is to “demote” all of the pages in a site to one level down in the page hierarchy. Search engines use the page hierarchy to determine the importance of the page within your web site. If your first page has no content on it, it will rank poorly, and if all other pages are secondary to the first page they will be ranked even lower.
A typical frame set page looks something like this in the code view: <HTML> <HEAD> <TITLE>A simple frameset document</TITLE> </HEAD> <FRAMESET cols=”20%, 80%”> <FRAMESET rows=”100, 200″> <FRAME src=”frame1.html”> <FRAME src=”frame2.jpg”> </FRAMESET> <FRAME src=”frame3.html”> </FRAMESET> </HTML>
As you can see there is absolutely nothing in the way of actual words in the page that may be indexed by the search engines. You can understand now why utilizing a frame set would depress your search engine rankings.
In addition, search engines like to follow a nice set of hierarchical links in order to index the content of the site. While your menu with all of your links may be contained in frame1.html in the code view above, you are making the search engine go that extra step to find that menu. As we already mentioned, this is effectively how the frame set knocks everything down one level and makes the search engine jump through an extra hoop to get to your content. Search engines expect us as site owners to jump through extra hoops to appease them – they don’t like it at all when the tables are turned and will rank your site accordingly.
Media-Rich Home Pages
Media-rich home pages contain Flash, images, video and other multimedia files as the primary content. If you only remember one thing about search engines, remember this: search engines can only read text.
Search engines cannot read images or text written on images. They cannot read text inside of Flash movies or understand voiceover commentary from a video. Pdfs are often encoded as jpeg images and cannot be read by search engines when saved in this format. Search engines can only read text contained in HTML and in meta tags (which are specifically written for search engines).
One common misuse of Flash is the “Splash” or “Landing” page. This is a page that is just a picture or movie with only an “Enter Here” link on it. Since search engines cannot read the content of an image or Flash movie, this page looks blank to them. If the “Enter Here” link is also coded inside the Flash movie the search engines cannot see the link and will not be able to get to any of the pages inside your site regardless of whether they employ Flash or HTML.
Some web sites are written entirely in Flash and are not accessible to search engines as is. There are a few ways around the Flash barrier, like creating an HTML version of the site with meta tags and using additional navigation links in HTML. But why place a barrier to search engines on your site in the first place? We recommend using Flash for decorative purposes. We recommend that it only be used in such a way that if it were removed, search engines would still have everything necessary to index the site correctly.
To test your site’s accessibility to search engines check if you can copy and paste the text from the web browser to your text editor. If the text is written in HTML you will be able to do this. If you can’t, it is likely that search engines will not be able to read this text. A site done entirely in Flash or with images is usually the result of a company web development effort driven primarily by graphic design personnel with little or no input from web development professionals. If you are developing a website for business rather than for a movie, an event, or an art exhibit, you are better off listening to the advice of web development professionals who are trained in SEO concepts for maximum ROI through better search engine placement.
A Landing Page may not be media rich, but may have very little content on it in order to “direct” users to a specific location on the site. In Canada we often see landing pages directing users to click on links for either French or English versions of the site. This can be avoided by using scripts that detect the default language of the browser and direct the user to their preferred language without the need for them to click a link. Using language specific web site addresses is another good practice. Alternatively put the link to the choice of language on every page of the site in the navigation. This allows users to switch languages from any page on the site. This is important once you realize that search engines often display internal pages rather than the home page of a site on their search result pages. Well optimized web sites avoid low content landing pages.
Dynamic Content and Menus
Search engines cannot read text that is dynamically created when a visitor asks for it. A search engine will follow all of the links it can see on a web site. But a search engine will not type in search terms in a “search box” to see what other content you have in your database. If you have a database driven web site you must have “hard coded” links to the data that the search engine can follow, or much of your web site will be not be indexed.
Search engines cannot read text embedded in JavaScript or any other scripting language that requires the user to do something (like choose from a drop down list of options) to get to new content. Therefore, most of the drop-down type navigation bars you see at the top of web sites are actually barriers to search engines. Unless a search engine spider sees an actual coded link you will lose them. This is actually the most common barrier we will see on a website because inexperienced web design personnel are unaware of the fact that search engines cannot read scripted menus.
As an aside, javascript drop down menus are usually also less human user-friendly due to the fact that they difficult to manually operate, and they provide no navigational reference point since the drop down ’snaps back up’ disappearing as soon as it is clicked. While there are again various methods to “get around” this obstacle, these are stop-gap measures that can and should be avoided.
Remove the road blocks!
As we have seen, there are many web site design practices commonly in use today that put up barriers to search engines. The more experience your webmaster has in SEO the less likely they are to engage in practices that can confuse or mislead search engine spiders. But you, as a web site owner, must make it clear to the developer of your site that SEO is important to you. SEO is time consuming and requires training. Unless you request a search engine friendly web site – and pay for one – you are not likely to get one. If you have any of the above barriers in place on your site, we encourage you to give us a call today to find out how we can get you out of the search engine quagmire that you are likely in.
By Candace Carter, Back2Front – The Web Site People. December 2009
www.back2front.ca
About the Author
Candace Carter is an artist, web designer, computer programmer, entrepreneur, writer, and public speaker. Candace was educated in Fine Art and Agriculture at the University of Guelph and in Computer Programming at the University of Ryerson. She worked in web development for high-tech firms Sun Microsystems, MCI-WorldCom, and Tucows until the high-tech meltdown in 2001.
Candace launched Back2Front – The Web Site People with a partner in 2002. Leveraging the power of the Internet, Back2Front’s growing team of web designers and developers work on-line, reducing environmental impact by eliminating the need for a daily commute. Back2Front is one of the most successful web site management companies in the GTA, providing long-term, fully managed web site services for a large roster of business clientele. Candace credits Back2Front’s success to an innovative business model of providing unlimited service for a flat, per-page fee.
Candace is an accomplished public speaker, with a friendly and knowledgeable style. Candace is a passionate crusader for excellence and value and it shows in her lively presentations. Candace is an expert in human/computer user interface, web design, and search engine optimization. The Back2Front team continuously conducts research, testing, and development that keep the company and Candace at the top of their field.
Landing Page Optimization Best Practices
Perfect Your Offpage Optimization for a #1 Rank
On page optimization is important with keywords, landing page, headers and alt tags all working in sync. There are a few tricks here and there to inch out the competition, however, if you want to dominate the search engines and your competition, offpage optimization is your golden ticket to internet supremacy! Offpage optimizing can be incredibly powerful if you keep the following in mind and in practice.
Linking your way up the Google ranks
- You want quality websites linking into you
- You want multitudes linking in
- You want websites with the same niche as yours
- You want the links from them to contain your keywords
The list is endless, but you’re starting to get the picture. Let’s start off with saying we want on subject, important, highly ranked websites linking into us. We also want the same websites linking into them to be of the best quality sites. If possible, they also need to be on target with our subject niche. The links into sites linking to ours is important, it gives them credibility, and in turn gives us credibility. Put simply would you hire a company with 3 employees or 300? I want them all but that is beside the point. For the sake of this discussion we want mass.
We want inbound links to fuel our rise to the top of the search engines. Easier said than done right? We can take the long route and do everything manually or we can get it simplified. I like gathering links from my competition. No it’s not immoral, it’s not wrong, it can be done and I’m positively not the first. I’m serious, if we had the exact same inbound links and I had my competitors’ inbound link who would rank higher in the search engines? Ok, now do you want to know how to do that? Analyze your competing WebPages. Maximizing onpage we would view their source. Maximizing offpage a trick I use is Link:www-yourcompetitor’sdomain-com, which works on Google. That will show you how many inbound links they have. Also, coupled with the incredible programming behind SEO elite, you could very well contact each and every one of those links and request an exchange.
So, to be serious about this, if your webpage is structured like your competition, and you gather more links, bingo, you’re on top for a change. The fact is, Google ranks pages on their inbound links heavily and the onpage substance is just icing on the cake.
I’m sure you noticed that I said good quality inbound links to the websites linking to us. That is also very important. You can get a little added value from the search engines if the quality links go a few levels deep, and who’s to say if you don’t go after getting those links themselves versus just settling for the website they are linking to? Just remember when I say quality link, I mean the link it comes from, which is directed to your webpage contains your webpage theme in their title, subtitles, alt tags, etc. We are after value, so make sure our inbound links contain on subject text in sync with our webpage theme as well.
There are many avenues in which to follow your search engine dominance, and these are just the tip of the iceberg. Just the few key elements listed above, can help out a lot if applied correctly. Who knows maybe you’re the next SEO mastermind. Maybe you are the one who has a different spin on it. Face it, search engine optimization is in constant change and we live in a competitive world. Let your creativity out and apply it in this avenue for a short while. Many of us have little to lose except maybe the monthly costs of paid advertizing. Set your goal of number one ranking today, apply yourself, and never have to worry about that again.
On the other end of the spectrum, your links can hurt your rankings. A friend of mine suddenly dropped down the rankings had given me a call. We narrowed it down to a few of his links. It wasn’t that he was getting beat on the search engine ladder by better ranking WebPages, he had a lot of links that were not linking back to his webpage. That can hurt. He was linking out, and losing valuable rank because he wasn’t getting any return. Another way people lose rankings is they are linked to a site that has been blocked or banned. We definitely do not want to do that. The answer is constant monitoring of links on our webpages. I use SEO elite to check link status a few times a month. It gives me piece of mind, and can work for you also. Another way to monitor your linking status is to download a website ranking toolbar on your browser and check out each page manually, however I value my time and found it much easier to run the program.
There you have it, offpage optimization, more specifically, inbound links can shoot your webpage right to the top of search engines. With a well planned course of action and a few powerful computer analyzing programs you can start your quest for SEO dominance. Out of every webpage out there all going for top spot we could all use a few key pointers.
Landing Page Optimization Tips – Review Site Optimization to Increase Conversion Rate!
As I have mentioned in previous article: Landing page Optimization Tips, a good landing page is very crucial to your conversion rate! You need to get the best out of your landing page by optimizing it. All the things you do are on purpose to get better conversion rate! No I will give you more Affiliate internet Marketing tips on review site optimization and learn how to write killing copy!
In previous article, I have given 5 tips to optimize review site, as below:
1. Recommend #1 Product!
2. Striking Call-To-Actions.
3. Keep Important Info Above the Fold.
4. A Strong Headline
5. Remove Top Navigation From The Top of Pages
Now I will reveal other tips of review site optimization!
6. Copy Relevancy
Your copy should be highly focused and as compendious as possible in presenting your offers to the visitors. All the elements in your review site should work towards the goal of achieving high conversion rate! The more you digress, the worst your conversion will be. Write your sale copy and read it over again, delete anything distracts your visitors and not in coherency with the main target!
7. Using “Hero Shot” or not.
What is a Hero Shot? A Hero Shot is an image or graphic of a person or people that emotionally similar to the visitor. For example, if you are promoting weight loss product, you may put in your banner an image of a girl with hot figure! You can may or may not need a hero shot. But it is import that if you use a hero shot, please keep it above the fold!
8. Trust Factors
Do not make your review site look like thrown together within 10 minutes. If you were potential buyer, would you trust a site designed poorly? Get a neat, professional-looking landing page! And another thing, it would be better you add “terms of use” and “privacy policy” to your site and make them visible to your visitors. This really help!
9. Reviews or Visitor Comments!
If you are using a review site as a landing page, please add visitor reviews or comments if possible. Generally a visitor will need suggestions from people who are currently using or recently used the products or service. Enable your visitors to leave comments is an advantage of review sites. I recommend you to use WordPress to build review site. It is the easiest way to build review sites.
10. Star Ratings
Add star ratings to every products or service you are promoting! It is preferable to place ratings together with every sales copy of products or service. Put highest rating product in the first place, and other products by descending! In the end of the review site, give a summary of your reviews and recommend again the “top pick product”!
Hope these tips can help you better understand landing page optimization. To learn more about review site, click here to view<a href=”http://www.wpreviewpro.com”> professional-looking WP review site </a>. You will get a better understanding. Or go to my blog-<a href=”http://build-review-sites.blogspot.com”> build review site</a> and keep on learning.
About the Author
Internet Marketing Expert, engaged in affiliate marketing for years.
Affiliate Landing Page Templates
3 Tips For A Successful Landing Page
I’m not going to lie to you. Affiliate marketing is hard if you don’t know what you’re doing. Sure it’s easy to sign up with all the affiliate merchants, collect your affiliate link and banners for as many products as possible with the intention of promoting all the products but it’s just not going to happen unless you have a proven strategy.
Here are 3 tips to help you create powerful Landing Pages that will not only add more buyers to your subscriber list but also rank you high in the search engine results page.
Tip 1 – Include a sign-up form to build a buyer’s list.
This is important! You want to collect the names and Emails of every single person that lands on your page. If they’ve happily given you their information you are allowed to follow–up with them and finalize any missed sales. Not only that but you’ll be able to build a database of trusted buyers who will respond highly to you in the future if you’ve got another interesting product to promote either as an affiliate or a product of your own!
Tip 2 – Include a bonus package for buying through you!
People actually ‘Google’ product names for reviews and bonuses. They want to see what exactly a product is about without all the hype and want to see what bonuses are available for that product. When they’ve made a decision to buy they want to see who’s offering the best bonus package. Make a mental note of this because this is your chance to shine and out-do your competition!
Tip 3 – Optimize your landing page for specific keywords!
Don’t waste your time trying to target the highly competitive keywords that all the mainstream websites are after. You’re much better off picking a handful of high-targeted keywords based around the product’s name, a review of the product’s name, problems with the product’s name, the product’s name with ‘bonus’, and so on. Add these keywords and phrases to your title tags, meta description tags, h1 tags, h2 tags and on the first and last paragraph of your page. Not only will you find it easier to rank highly in the search engine results page but you’ll be attracting the ‘buying’ traffic that you’re after.
Creating quality templates can be a time-consuming process but fortunately, you can pick up a new free template every month from Killer Preseller.
About the Author
Donald Luetjen Affiliate Marketing can be made easier.Check this out to learn more. www.squidoo.com/whyshouldyouhavealandingpage?
Is there a way to download/capture this CSPAN video stream?
I tried Fraps, it did nothing. I tried WM Record 12 and it doesn’t recognize the extension… The CSPAN stream is clearly an FLV but if you’ve ever navigated around their website they are pretty much a trash heap of partially working video formats… Any ideas or suggestions that might work?
This is the video I’m trying to acquire:
http://www.c-spanarchives.org/library/includes/templates/library/flash_popup.php?pID=202080-1&clipStart=&clipStop=
This is the original web site:
http://www.c-spanarchives.org/library/index.php?main_page=product_video_info&products_id=202080-1
You can download videos with RealPlayer.
It works really well.
Capture Page Templates
List Building Secrets – How A Video Squeeze Page Designer Can Do Wonders For Your Online Business
Internet marketing is a tough job to do. There are several players in the market and not enough dough for all. Those who are innovating and building on their lists always emerge on the top.
The list is hence very important in determining your success
So do you want to get a massive opt in list?
The answer, I am certain, is yes. You would not be reading this otherwise. Every Internet marketer cherishes his list for this is a list of future customers. It is well known that among all the tools, Squeeze Pages or Lead Capture Pages are the most effective for this purpose. So you can see why it is a must for every Internet marketer.
Let us get this straight. A lead capture page is supposed to capture the e-mail id of the visitor or lead him to your product page. That apart it is not meant for anything else.
To get the visitor to do just that, you need a high quality design. The design should be aesthetic and have a rich appeal.
With the design done, work on the headline. The title or headline draws the user and keeps him stuck to your page. All you have is about 30 seconds to get him to sign up before he is gone. So it is the headline and not bulky text that can do the job.
Another element that is required to make proper use of the time there is -Video. I have stated this often and yet I again I declare that nothing ever converts like a video. If you are not using one then you are losing your visitor to your competition.
If you are not sure you can do all of this yourself then get help. A professionally designed squeeze page will be one of its kinds with the right visual appeal and is sure to make your offer stand out.
Getting it designed according to your needs will make your page visible among scores of template based pages and software generated pages. Anything unique is bound to catch the eye.
To sum it up, get a professionally designed squeeze page today and you will see your list grow.
About the Author
Don’t settle on a replicated or overused squeeze page template. For the most professional and affordable custom video squeeze page design services that will brand you as an authority in the already over crowded marketplace online, visit, professional squeeze pages.
Venkata Ramana runs a professional internet marketing outsourcing company for 5 years. His company has delivered over 600 custom tailored video squeeze pages to over 300 top internet marketing clients!
What is the best hosted web content management system for under $200 a month?
- web-based
- hosted
- can push templates to site and edit templates
-add pages based on a template library
- HTML editors for fast content changes
- staging function
- preview and approval
- add-on modules
- some data form capture to database or email
- multi-lingual
Joomla,phpBB you may also contact a web designer at website like http://getafreelnacer.com/ to code a customized CMS for you. Also do not plan to buy web hosting from godaddy, try website like http://aplis.net/ . First month free.
I viewed an anti-pelosi political video ad last week, but now can not find it. It is a surreal type of video where a superlarge head of Pelosi floats across the land with large video screens around her neck, expousing her dictatorial rhetoric. It is about 3 minutes long, and not sure where i discovered it. I think it was a link on yahoo’s home page. If you have seen it, or know how to find it, pleas let me know…thanks…It was very well done.
http://www.youtube.com/watch?v=lJKlc77K5dg
Is this it?
Landing Page Video
Super Internet Marketer 2.0- The Landing Pages In The 5 Ws And 1 H
As a businessman, you would be dreaming of having everything analyzed as easily as a business issue in 6 questions you can judge if it worth it or not. We will make a small portion of your dream come true, by providing you a full analysis of the feasibility of having a landing page on your website.
Q1: What is landing page?
It is an online tool that allows you to transform your website visitor from a one time visitor to a loyal follower to your website, by motivating the visitor to take a certain action that would enable you to keep this visitor linked to your website.
Q2: Why do you need a landing page?
Because it enables you to direct all your web visitors to taking one action, whether the action is to subscribe to the mailing list, apply to get a gift, or to watch a video.
Q3: What is the importance of the landing page?
By not having one on your website, you are losing on the daily by risking the chance that one of your web visitors would leave your website without becoming a constant follower to your website.
Q4: Why is it called a landing page?
The terminology “Landing page” was created to describe the role of such a page. The internet specialists tend to think of the web users as surfers who are roaming around like birds, until they land on one page that meets what they are looking for on the internet. Once they land on this page, if they found what they are looking for they are hooked. This is how it got its name.
Q5: Why are you doing a landing page?
This question is very important to answer in order to know how to create a successful landing page. It is just like bullet. Just like the only use of a bullet is to hit its target, the landing page is all about hitting its targeted audience and motivating them into doing exactly the action you would like them to take. The resemblance between the landing page and the bullet extends to the fact that exactly as the bullet does not have any use except to hit its target, so does the landing page. Other than getting the desired action from the targeted audience, the landing page does not have any use.
Q6: How do you design a successful landing page?
There are three gradients for a successful landing page. However, before we address these three elements, let us define what as successful landing page is. A successful landing page is the page that would attract the targeted audience by providing the audience with what they are looking for, and at the same time would motivate the audience to take a certain action.
The three elements for a successful landing page are:
1. An Attractive Title: The title for your landing page should answer the targeted audience question. The internet user should read the title for your landing page and say to himself; “This is EXACTLY what I am looking for!” 2. An Illustrating Picture or Video: This is more of a visual aid that would emphasis t the message you are sending out to your audience. Its function is to demonstrate more vividly the message you are sending out to your audience. 3. Subscription Box: This is all what your landing page is all about! The main action you need your web visitors to take is to stay linked to your website, and the only way to do so is to have their contacts so that you could keep in touch. No better way to do that than to get their e-mail address through a simple subscription box.
Mr. Moheildeen shares in his video the excitement of creating his very first successful landing page ever. If you would like to know how he did it, you will have to watch the video. If you have any inquiries regarding the creation of the right landing page for your website, you can always subscribe to www.doubleurincome.org by registering your e-mail address and leave a comment with your inquiry and Mr. Ahmed would address it in future videos.
About the Author
At Double Your Income, you can find free online advice on Internet Marketing, along with more specialized consulting services to your small and medium sized online business in Egypt and the Middle East that are customized to perfectly suit your business’ needs and goals.
what do you all think.I dont know how to page the link here.?
Please check out this Google video-search for Peace,Propaganda & The Promised Land
http://video.google.com/videoplay?docid=-7828123714384920696
thanx golden
go up to the adress bar, click, it turns blue. right click, copy, then right click, paste where you want the link.
thx btw
EDIT>>great video. disturbing but very well done. i’m spreading it.
ProfitRage.com – Video 11: Uploading your Landing Page
After graduation in Dentistry, I was very keen to donn the olive green (OG). ‘Catch them young’ is the phrase used in armed forces all over but at the time of my entry into armed forces I was 27. I received a Demi Official (DO) letter from the adjutant of my first unit, briefing me about the unit location and how to reach the location. I intimated the arrival time of my train at Jammu and also wrote that I shall wear a name plate. As my train screeched down to halt I was very keen to get down and meet my reception party. In all this hurry and excitement I forget to put on my name plate I started pacing the plat form in anxiety and soon everybody had left. A uniformed official was also pacing the platform with a photograph in hand and looking at people in a searching mode. I still was not sure whether he was looking for me or somebody else but when he went to see my vacated seat in the berth, could I realise that this Junior Commissioner Officer (JCO) was indeed looking for me only. Finally I wished this gentleman and in turn the entire reception team saluted very smartly. I could find the satisfying glee on their faces. Soon my luggage was bound for the luggage truck, a ten tyred giant vehicle. To my surprise my small suit case and bedding lay majestically on the wooden platform of this giant vehicle. A separate vehicle took me to transient camp. When I alighted from the army vehicle and reported to the camp reception I overheard a stiff conversation between an officer’s family and the transient camp mess manager. Officer’s wife was complaining that since the last 4 days, menu is the same. Mess Manager was firm on one point, “Madam, it is not the menu but the guests who change daily”. Gentlemen officers don’t miss the bar in the evenings. I was also a thorough bred hosteller and early bird for bar. As I drowned 2-3 drinks I entered into conversation with another young lieut. I did not know the difference between corp and a regiment. Army dental corps is called AD Corps but somehow by slip of tongue or out of ignorance I introduced my self as ‘Lieut’ P.K. Sharma from AD regiment and as I came to know later on, AD regiments are air defence regiments.
Soon the gentleman started talking about L70 and 90 bofors anti air craft guns. I was lost how a dentist will be at all involved with guns of this caliber. Soon I realised that some senior officers were also sitting along side and I changed the topic to save face. There were too moods in the bar. Those bound downwards from Jammu on leave were cheerful and chirpy and officers who returned from leave were quiet. After the dinner everybody was collecting a slip called LRC (Last Ration Certificate). When I asked for the same, I was politely told, “you are still a civilian”. Full days’ journey, stay at transient camp, Srinagar and finally another day’s journey to my unit location at Pattan left me drained of all energy. Officers accommodation was fully occupied and I was accommodated in officers ward of this field hospital. I had been instructed not to show up in the mess till I was pipped and formally inducted. Officer ward room bed was too high for any sense of comfort and I decided to have an evening walk. It was to my sheer misfortune that the quarter guard was just in front of the officer’s ward and I was ignorant about the saluting protocols. In my blissful ignorance I was strolling in front of the Quarter Guard and with every round I heard those shrieking salutation. I enjoyed the visual treat in those Salami Shastars. I was in my standard PT dress and the soldiers on Quarter Guard duty did not know my rank. So every time I was given that ‘Salami Shastar Salutation’. A thoroughbred civilian, I could never imagine that these soldiers are saluting me. I was under the impression that these soldiers were doing some kind of drill. It was only after some time when the soldiers on duty were about to collapse that a Junior Commissioned Officer (JCO) who had witnessed the entire drama reported the matter to the adjutant of the unit. A senior Dental Corp Lt. Col. came to my room and reprimanded me about my ‘abnormal’ behaviour. I was given two hours lecture on services’ ethos and officer like qualities (OLQ). An NCO (Non Commissioned Officer) came after him to brief me on weapon handling and security drills. I was strictly prohibited from undertaking post dinner strolls. Realization dawned on me that I am in for some serious business. NCO made me wear my dress and checked it to the minutest details. All went well except for heavy military shoes. Quartermaster sent brand new shoes but these shoes won’t fit in at all. NCO called in another soldier to fit shoes on my feet. In my lifetime I had never worn such heavy shoes. When I looked in the mirror, I realized that I was becoming a soldier. Next day morning at sharp 8 A.M. I was marched to commanding officer’s office in uniform without pips. A soldier carried those lieut pips in silver tray. Commanding Officer then Col. AG Gokaran declared in front of all officers that Army is inducting a ‘civilian in uniform’. As much as I learnt from this fiasco, army learnt equally well and stopped taking in officers without formal military training.
Dr. Capt. Pardeep Sharma
MEDICO LEGAL MAFIA
A rot from within
Sequence and chronology of events
07 August 2007 – A senior doctor writes to SMO I/C Civil Hospital, Ludhiana to make separate sitting arrangement for paramedical staff.
08 Aug., 2007 – After the written request from the doctor two paramedical female employees allege sexual harassment at work place against the doctor who had requested for alternate sitting arrangement for the paramedical staff.
10 August 2007 – A preliminary fact finding enquiry committee consisting of SMO, Medical Officers and also another senior lady medical officer report the complaint to be false and motivated.
August 12 – The same two paramedical employees allege that the same doctor has now used casteist remarks against them. Civil Surgeon Ludhiana visits Civil Hospital and tries to settle the issue.
August 13 – All employees except doctors go on strike in Civil Hospital, demand doctor’s suspension. Print and electronic media report stories without the said doctor’s version.
August 14 – Doctor comes out openly in front of media, refutes all allegations and points out the real intentions of the union leaders. Doctor openly declares that these union leaders are the front people for medico legal mafia and they want to disrupt the functioning of the hospital on one or the other pretext.
August 16 – Harassed doctor buys peace with unions and reaches a compromise under extreme pressure. One of the most qualified and experienced doctor is shifted to office of civil surgeon Ludhiana under unrelenting pressure from the unions.
August 18 – Civil Hospital senior radiographer is caught red handed while accepting bribe. Vigilance Bureau registers the case.
August 19 – Nabbed radiographer sings out in police custody, large chunk of money was paid to senior officers also. Radiographer is sent to jail, feigns illness and referred back to civil Hospital. Radiographer is admitted to Civil Hospital without Civil Surgeon’s knowledge and SMO incharge of civil hospital shows total ignorance on the subject.
August 20 – A lady patient alleges misconduct of sexual nature against another Senior Surgeon of Civil Hospital. A section of hospital paramedical and nursing staff side with the patient and demand written apology from the doctor. Issue is thrashed is media.
August 22 – Real story becomes open once again. Lady patient was implanted. Police catches two black-mailers red-handed. Blackmailers name the union leaders as co-conspirators.
If we look at the chronology and sequence of events in the background of uneasy calm that was prevailing, modus operandi of medicolegal mafia becomes clear.
When patients report to the emergency deptt. of the hospital for issuance of medicolegal reports, they invariably encounter any one or more of the touts, always ready to solicit a deal. Tout can be anybody from a hospital sweeper to canteen boys, car parking workers, petty politicians, prostitutes, pharmacists, nurses on duty, local small time journalists with one page newspapers etc etc. When these deals are made blackmailers of all hues and shades also lurk around. The stage has come where all of these players coexist peacefully with a tacit mutual understanding and approval. Now there is enough room for all of them. They have found a permanent place for themselves within the system. They have over the periods developed strong ties with insiders of the system. You quote a favour, they will quote the price and they can get anything done. Under trials, prisoners, policemen on duty, they all are seen in the emergency deptt of the hospitals. Even the policemen on duty become immune to the soliciting scenes in such places. They simply remain mute spectators to the happenings. Warring rival factions openly clash in hospital premises and everybody knows about it except for few policemen posted in the police post.
People from criminal gangs, land mafia and many more of such types openly roam around with mobile phones to their ears and calling insider staff members to welcome them in Hospital canteen. They have regular business dealings with certain “Key players” inside the hospital. Certain politically connected criminal gangs have patron client relationships with these key players. These key players have survived under all governments. Now they call shots and have access to highest possible authorities. With political and administrative patronage their working is absolutely smooth. This game of influence, clout, share and patronage has catapulted this murky business into an industry. With so many players ready to play the role of mediators, deals are hardly a problem. Language of medicolegal report changes with the kind of inputs. When favourably predisposed supporting and mediating staff go out of their way to record the injuries for the emergency medical officer. Sometimes regular ‘clients’ ask for extra favours like exaggerating the injury or recording injuries which actually are not suffered at all. These ’special clients’ are escorted to injury fabrication units run by insiders outsider collaboration. You spend some money and get any kind of injury inflicted, faked or registered. Whether you want to break you leg or foot, you simply consent at these units and it is done in most scientific method. The emergency medical officer then notes down these injuries in the medicological reports and the patient is sent for eye, dental, surgical or orthopaedic opinion. Invariably such patients are escorted to the concerned specialist by hospital staff or the specialist is contacted on cell phone. The favours are returned to perfection and with a smile. No money changes hands on the spot. Accounts are settled weekly or sometimes after 15 days. Emergency medical officers, and specialist stay clean. There is no set procedure for writing of Medico legal reports and normally as per law unless untill it is an emergency medico legal reports are written only after registration of FIR’s. Some unscrupulous experts misuse discretion vested in them. Jail in mates are admitted to hospital for months together without any sufficient reason. This nexus is not only restricted to Civil Hospital premises but goes well beyond into jails also. Beneficiaries of the system are corrupt officials, criminals and certain other vested interest, but the civil society has everything to lose. Medicolegal reports are sent to police stations concerned and on basis of such “clean” reports, criminal cases are registered against alleged ‘assailants’. The entire process of criminal justice is derailed, innocents are framed in false cases, victims of trauma and violence are shown fit even when they are not. The record of these cases is maintained in Civil Hospitals and the record clerk and medico-legal duty pharmacists become important conduits for subversion of this criminal justice system. This deadly game has attracted some key players and has finally taken the shape of tightly knit mafia run undercover industry. Certain unscrupulous doctors, pharmacists, radiographers and record clerks have by now complete hold of this subverted system. Money generated by these operations goes up very high in the chain of command. There is a mafia within mafia also. Those senior officers who control the postings of these key players charge protection money from them. Like any other under cover organisation, this mafia also has its share of rivalry among factions and the unsuspecting public eye catches glimpse of their doings only when these rivals clash and spill the beans in open. Recent strikes by paramedical employees in Civil Hospital Ludhiana were also the result of factional splits and when one group tried to show its hold on ground. This mafia has at its disposal vast resources and howsoever up right individual officers can not fight this menace on their own. No wonders these players are active in this business since decades and they have amassed wealth worth crores. Their nexus with politicians, criminals, senior departmental officers, bureaucrats, small time journalists and blackmailers of all hues and shades have emboldened them to take on anybody who comes in their way. This is exactly what happened at Civil Hospital Ludhiana and this is what is exactly happens all over the state. When one upright doctor tried to stand up to them and oppose, the entire might of mafia was brought down to bear. Even senior officers like Civil Surgeon and Deputy Medical Commissioner who stood with the officer, failed to secure him justice. False charges were levelled against one upright officer, propaganda conducted through a section of electronic and print media and the administration humbled. Finally the odd officer who had shown the courage to stand up, was shown the door. Today only one doctor is working in place of three in that deptt and there is no need felt to send in some doctor to that deptt because that will upset the apple cart. Why one BDS doctor is given the sole charge of dental deptt. where maximum number of medicolegal opinions are given, while 4, MDS doctors are working in the interiors. The doctor who was forced out of Civil Hospital has the best credentials among dental surgeons all over Punjab. Then where are the interests of state, its people, their health and finally any justice ? why was the administration in a hurry to remove one doctor and please the unions, because the show must go on ! and the spoil-sport be thrown out. In all this noise and din Vigilance Bureau Ludhiana caught unionist leader and senior radiographer red handed while accepting a bribe of Rs. 5000/- but the nabbed radiographer was referred back to Civil Hospital from Central Jail, Ludhiana. The accused and tainted radiographer was admitted to Civil Hospital on instructions from immediate Senior Officer. Even if this was not enough, unionists remained active in gaming and this time another senior surgeon of Civil Hospital, Ludhiana was framed in a case of alleged sexual misconduct with a female patient. Not only the charges against this doctor proved to be false but his blackmailers were also caught red handed while extorting money from him. Again the conspirators in the entire episode were union leaders. Why the SMO is always in a hurry to recommend the transfer of upright people when no such recommendation have been sent for blackmailers and criminal conspirators. Why undue sympathy is shown to people nabbed by Vigilances Bureau. Either these senior officers are blackmailed or have been co-opted. The stakes are high for key players. Big money is involved and the game is becoming criminalized day by day. System has been totally compromised and the corrective action by few upright officers has by and large failed. Whistle blower has been scarified, few upright senior officers who supported this officer have also burnt their fingers. Two visits by the Health Minister thereafter have yielded no results and the mafia sits pretty. Have we lost the will to fight and finally given in ? Ball is finally in the court of civil society.
About the Author
author is an oral and maxillofacial surgeon
Landing Page Nexus One
Stunt Of The Con Party
SHAM OF THE CON PARTY
It is beyond doubt that Pranab Mukherjee did what he did from the bottom of his heart to stem the rot in the Congress party but the Gandhi clan lost no time in upstaging him with their near simultaneous stunts by the mother son duo, one in the air the other in a train.
In each and every aspect the Con Govt (read congress & ncp party) is hell bent on pulling the wool over the eyes of the Indian population again and again but this time the Innocent people have seen through them and cold shouldered their austerity stunt.
Karan Thapar has rightly pointed out as to why is Rahul Gandhi living in 12 Tughlaq lane , one of the largest government bunglows in Delhi? This bunglow is supposed to be reserved for only cabinet ministers. In this case Rahul Gandhi is not even entitled to it.
The gutsy Tavleen Singh has written in her article in the Indian Express that Sonia Gandhi and her family should shift to the cottage of the Rashtrapati Bhavan if she is really serious about austerity.
This con govt of khadi topis and cowardly gandhi mentality has been twitting on the twitter even as the Chinese have been eating in to our territory inch by inch , km by km. The Chinese are soon bound take over strategic locations inside our land by which the Chinese army may easily pick and kill our innocent soldiers at will as and when the time demands, just like the Pakis did in Kargil.Once again our armed forces are on the way to become sacrificial lambs all because of the governments non interest in the security of this country and its citizens. They are only interested in their photo – ops, p r exercises for the coming elections for obvious reasons.
Just two days back the CBI chief has said that there is a deep nexus between the police and the drug mafia in India. He went on to say “Its a reality that police officials salute drug lords and people from the IAS exchange pleasantries with them”
Its a shame that the con party’s spokesmen like the devil who barks ( Manish Tiwari), the aggressive fat hen ( Jayanti Natrajan) are always ready to pounce any patriotic Indian who voices his thoughts which are not in tune with the congress party agenda.
Coming back to the austerity stunt of the congress party, I would like to ask – will Sonia Maino Gandhi always travel economy? Will Rahul Gandhi shift out of the luxurious and sprawling bunglow at 12 Tughlaq road where he stays alone ? Will the con party ministers please shift to the decent air conditioned Wagon R cars from their Prado’s, Skoda’s, Honda’s etc? But before that they should explain as to how did these guys come to travel in such swanky cars, live a page 3 life, even their family members and children enjoy a 5 star life to the hilt, where has that money been coming from ?
These sickening politicians are supposed to be the servants of the people. As far as the con party is concerned they are playing their part to perfection just as it was in the Hindi films of the seventies and eighties, where they showed the politicians as two faced, they espouse one thing , do quite another.After the eighties the audience of Bollywood films got put off by films where the story revolved around the politicians and those films started flopping, ironically today history is repeating itself in the stadium of politics , the patriotic population of India has seen through the game and will not take it lying down for much long.
At a time when the country is reeling under the threats of Naxalites, Chinese intrusions, Islamic terrorism, price rise, drought, three crore pakistani and Bangladeshi citizens inside our country, rapes, fake milk, spurious medicines, even fake blood, swine flu, attacks on Indians in Australia, Canada, UK, yet this govt has been deliberately irresponsible for all these maladies inflicting our society, citizens and country.All their show of austerity is nothing but a media stunt and stinks not only of duplicity but also an attempt to fool the population of the country to garner votes in the coming election. This stunt has to be regarded as a crime of the highest order.
The Supreme Court just yesterday the ruling Congress and NCP goverment for not taking a decision on the 26 mercy pleas for death row convicts including Mohammed Afzal Guru. The Supreme Court in a landmark statement said ” Human beings are not chattel and should not be used as pawns in furthering some larger political policy ” .Everybody, even a child in this county knows that the con party and ncp will never allow Mohammed Afzal as also Ajmal Kasab ever to be hanged.
In the not very distant future, say by 2014 elections the Gandhi family will have to think of some very innovative stunts for their PR exercise as the three Khans, Shah Rukh Khan, Salman Khan and Aamir Khan may well enter the political arena and all three of them are masters of P R exercises and stunts.Irrespective of the party they join they will be a formidable challenge to the Gandhi dynasty and the Con – gress party seniors.
But stunts and photo opportunities can never substitute for honesty and accountability. Today from the police to the traffic constables, from colleges to school admissions, from train ticket collectors( T C ) to ticket for elections, from transfers to postings, from municipal offices to govt offices – corruption has become the norm.What austerity drive are these con men talking about? Eighty percent of India’s population has been under a permanent drought for the last 62 years.Most of the Congress , Samajwadi, NCP politicians and Lalloo & Paswans presumably have hundred’s of crores in Swiss banks and many properties not only in India but all over the world. No wonder this goverment is not serious about getting the more than thirty billion dollars of Indian money back from the Swiss banks.
Its time the dynastic family stops fooling the population of this country any further, lest these shams of the con party becomes its SHAME .
VARON B K SHARMA author (Assassination Of George Bush) writer (film – Black & White)
Author of the hard hitting book of fiction “ASSASSINATION OF GEORGE BUSH”
Story writer of the critically acclaimed film “BLACK & WHITE” made in India (Bollywood)
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