Learn Landing Page Success Tips

Also known as the “name Squeeze Page” or “lead Capture Page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.

The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.

Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.

Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.

Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.

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Creating Landing Pages That Convert

The Buying Process: What is a Landing Page?

As a website owner, don’t you secretly hope that all visitors who arrive at your website become customers?  Of course you do.  We all do, don’t we?

Statistically, not everyone who visits your site will become a customer though; less than 2% in fact.  The only thing we can do is increase the chances that they will by creating landing pages designed specifically to convince those visitors to become customers.

Landing pages typically are engineered to persuade the visitor to perform a very specific and desired action known as a “Conversion” These include submitting a request for information, subscribing to a newsletter, making a purchase, downloading a file such as trial software, or viewing a specific page.In most cases, landing pages are created whenever a company buys advertising which directs the visitor to a specific page on the website corresponding to the ad.

Focusing development only on these “paid advertising pages” usually results in many other pages on the website (and the traffic they receive) being neglected or poorly optimized to convert traffic.

However, any page that a visitor lands on either by searching on a search engine or arriving there by some other means such as directory listings, referring websites, and email newsletters should be given the same development priority as a paid landing page.

Every page on your website should always make the best attempt possible to convert your visitors on every visit.  Not just the paid landing pages.

6 Tips That Convert Visitors to Clients

1. Develop a single, focused goal for each landing page
2. Arrange elements such as text, images, and response forms as effectively as possible
3. Develop trust at every opportunity
4. Reduce or eliminate distractions such as ads, navigation, and popups
5. Minimize the number of steps required for a visitor to complete the desired action

Have a very clear, understandable, and highly visible call to action
Landing pages should always have a single goal.  Every additional goal you add to a landing page dilutes the chances of conversion among all the goals on the page and reduces the chances you’ll achieve one of them. 

Arranging elements on a web page effectively means placing the most important points to your message high up on the page in a brief, scannable format.  Plan your layout carefully and use headings, sub headings, and paragraphs to break up lengthy text.

Build trust with visitors every chance you get by placing trust icons such as privacy certifications, business certifications, testimonials from clients, and more near the call to action where a visitor is most likely to hesitate and turn back.

Reduce click-away distractions to keep the visitor focused only on the conversion.  Popups, banner ads, and even your navigation menu can all give them an opportunity to go elsewhere on your website where the chances they’ll convert fall to almost zero.

Minimize the number of steps to complete the desired action or conversion by placing response forms and phone numbers directly on the landing page.  Ideally, you would place this as high up on the page as possible as the majority of visitors, no matter how engaging the content will never scroll past the first screen.

Finally, have a very clear call to action and if possible, indicate the benefit for completing the action as well.  “Download 14-Day Free Trial Now” or “Start Using SystemX Today” Avoid vague calls to action like “Go” or ”Submit”

About the Author

Michael Dela Cruz is the Web Marketing Consultant for Canada’s Web Shop – A Winnipeg Web Design Company – located in Winnipeg, Manitoba Canada specializing in Custom Web Design, Content Management Systems, and E-Commerce.

Will deleting a Facebook Page release the custom URL?

A while back Facebook took out the “Default Landing Tab” option and the only way to fix it is creating a new page. In@#$%sane! Anyways, just had to let that out. So I did that and going to try and convert as many of my fans to the new page. My only concern is, when I delete the old page will it release the custom http://facebook.com/xleveldjs

yep, url is gone. That is their motivation to have you keep your current account.

Amazing PPC Landing Pages Using FlexSqueeze, ReviewAZON and Wordpress

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