Writing Effective Landing Pages: How to Get Your Traffic to Buy

Have you ever taken an airplane trip to a new destination that you have never visited before? How did you feel when your plane touched down and as you were approaching the gate, the pilot spoke into the PA system. “Ladies and gentlemen,” he says. “We were scheduled to arrive at Gate 1, but there has been a change. We are now arriving at Gate 137.”

You can hear a groan go through the passengers. A different gate! And it’s a lot farther away from the baggage claim area. Now you have to walk longer through a maze of concourses to find out how to reach your destination.

Traveling can be frustrating when you land in the wrong place, even if it is not your fault. But one thing is sure. The visitors of your website will feel the same way – disappointed and even annoyed when they don’t find what you promised in a pay-per-click ad. Just think, a new person comes to your site, after reading an ad on Google. Your ad may read:

Purple Dress Shoes
Get the latest fashion in
your size. Free shipping.
www.xxxxxxxxx.com

The Landing Page is the web page on your site seen by the visitor who clicks on this ad. Just like the airport, you are directing your guest to the arrival gate. When your visitors land at your site, will they find what they are looking for quickly and easily?

Here are two of the biggest roadblocks that your website can put in the way of people who are ready to buy.

1. Your visitors run away from your home page.
Let’s say that you have written an excellent pay-per-click ad for purple dress shoes that is generating a 15 percent click through rate. That means that 15 of every 100 viewers clicks on your ad to find purple dress shoes. And then, like the pilot on the airplane, you announce a new gate – your web site’s home page.

The home page shows purses, dresses, ear rings – anything but purple shoes. Your visitor will look and look. After 20 seconds, 30 if you are lucky, she’ll click the BACK button quickly and probably never return.

Solution: Make sure you direct your visitors to a landing page which shows them exactly what they are looking for – where it is easiest to convert them into a sale.

2. Your landing page doesn’t turn visitors into customers.
Conversion. Turning a visitor into a customer. That is what your landing page must do. If you don’t sell, no one buys.

Let’s say that the purple shoes buyers land on one of your web pages and see a picture of purple dress shoes, description of purple dress shoes and the words “PURPLE DRESS SHOES.”

“This is just what I want!” Mary Clotheshorse is saying to herself. “Purple dress shoes. I like the color. I like the style. I like the look. How do I buy?”

She looks up and down your page for a “Buy Now” button or “Add to Cart” link. Or maybe she doesn’t. About 15-20% of people who visit web pages don’t scroll past the first screen. After all of the search, she can’t find how to buy the purple dress shoes – so it’s back to Google to find another site.

What’s going on here? Mary can’t find how to buy. The web page has no clear CALL TO ACTION. Let’s face it. The website owner is the one to lead the visitor to buy.

Solution: Place a big, clear, easy to recognize BUY NOW button right where Mary can see it. At the top of the landing page and at the bottom of the landing page. Test the text on the button and the color.

Many sites are adopting the orange colored buttons of Amazon.com. That makes sense. After all, Amazon sells billions of dollars of online books and merchandise. Learn from a winner.

Study the websites of successful retailers. Master these two techniques to increase your conversions and you will see you sales increase dramatically. Your visitors will be glad they landed on your site. Now all you have to do is create the landing pages with the right tools to match the keywords and pay-per-click ads that you are using.

About the Author

Learn what tools I use to generate quick, easy and effective landing pages. Take a complete approach to building a profitable on-line business. Read my review about Portalfeeder.

Landing Page Call To Action

Landing Pages-Secrets For Network Marketers Exposed!

If you are running a pay-per-click campaign, it is vital to have an effective landing page. A landing page or squeeze is the site that you direct people to from a Google Adword campaign, email, or direct mail campaign.

There are many mistakes made when creating landing pages that really affect your sales. If you have an effective landing page and you’re a network marketer, you will definitely see your sales jump tremendously. You can honestly have the best product in the world but have the worst landing page and not make any sales. It is all about how you market your products. Here are some tips that will give you the best landing page possible.

1. Proper Design

Make sure that the design of your landing page looks professional and it matches all other pages on your site. People spend on average 10 seconds or less to decide on whether they are going to stay on you landing page or quickly x it out. By having the proper graphics and professional design, you can really capture visitors.

2. Specific Call-To-Action

Make sure you are offering your customers a specific call-to-action when the visit your website. Make them know exactly why they are visiting and what they will get right away. You only have a few seconds to make a sale so you want to give them a clear direction as to what you are offering.

Again, if you want your business to have a bigger budget and become more successful, here are some ways on Landing Page Optimization, which may guide you through your business-marketing dilemma and develop advertising strength online.

It is necessary to repeat the keywords in the landing page. You can do this by getting on an IT list or a website technology. Getting search terms or keywords from search engines is not an easy task. Keywords must be specific as possible so that your site can have an edge. It is best to think about focusing your attention on looking for some hosting solutions that can provide ability to search for your highest landing pages. Your keywords should have relevance to your product. The landing page must have the product you are offering and it should be connected to the search terms or keywords that are provided.

Your homepage must have some elements, which can assist the visitors of your site to comprehend what kind of products you offer and what kind of company you have. A number of companies make a mistake by assuming that product elements are not significant and the searchers can easily recognize them. Keywords that are related to your products are important to be able to convey your message to prospective clients.

A good company, whether big or small must think about putting return policies and security to make visitors more at ease and comfortable. Always think about good and quality contents that will make searchers feel at home. Adding return policies, consumer security and company information can help your site gain more visitors.

About the Author

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What Makes A Good Landing Page

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