Affiliate Marketing: 5 Professional Copy Writing Tips For a Landing Page That Converts

Let’s say you’ve got your own affiliate web site all planned out. You’ve got the main promotion page (known in the business as the “Landing Page”) nailed. It’s looking amazing, with professional graphics, color scheme and “hero shot” (usually a photo of beautiful people enjoying the benefits of the product you’re promoting). So you’ve got the initial hook, but can you seal the deal? Can you get the visitor to open their wallet and buy……….?

Your page content (known as copy) is the single most important element of any landing page. It will make or break your campaign. It you’re looking for an edge in this department, read on, I will deliver some fundamentals you will find very useful……..

1. Call to Action Must be prominent.

In simple terms this is where you have a whopping great button which says something like:

“Click Here Now”
“Sign Up Now”
“Download Now”
“Search Now”
“Click Here for More Info”

The visitor must know what to do when you have convinced them with your sales message. There should ideally be a call to action above the fold (the fold is the top of the web page, the part which is instantly visible upon the page loading), one somewhere in the middle of your copy, and one near the end. Green is the recommended color. You should also have various links in your text which take the visitor to the same destination.

2. Your Headline must communicate the main offering.

Leave the visitor in NO doubt as to what your page is about. It must be relevant and succinct.

“USA’s No.1 website for ringtones”
or
“Want to lose 10lbs in 5 Days?”

Not too much the visitor has to think about there. Don’t try to be too clever, just get the main message across.

3. Emphasize the BENEFITS in bullet or list form.

Under the headline you should place the emotional triggers which the visitor will identify with as being the result of buying your offer. Get the benefits across first, then deal with the specifics in the main content. For example, a ringtone site may have the following benefits:

* Over 20000 ringtones
* Latest top 40
* 5 free wallpapers per month with any subscription

4. Keep the main content Relevant and short as possible.

Remember that most people will not slowly read and absorb every last nuance in the main content of your page. They will more likely be quickly skimming to pick up the general idea behind what you are selling. Each paragraph should be no more than 4-5 lines as people will instantly turn off from a great big chunky block of text.

Use bullet points and numbered lists to break things up. At the end, SUMMARIZE. You should be able to concisely explain to them what your site is about. Remember, some people may skim, but will tend to focus more on the end of the copy to re-enforce main idea.

5. Build trust

Have a professional, clean site. You don’t want something that looks like it was thrown together by the Russian mafia in 10 mins. Spell check everything. Have links to Privacy Policy, About Us, and Contact Us pages at the bottom of your page. If you have an affiliate site, you really should have these pages as aspects of your site. Add guarantee buttons and security logos to your page. Contact the merchant whose offer you are promoting and see if they have any customer testimonials you could use to help the sale.

If you follow these 5 tips, you will be well on your way to delivering a great landing page.

About the Author

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Landing Page Copy

How to Set Up a Landing Page That 100% Converts?

What matters here is how to set up a landing page that works. To make it work, we have to understand what it is meant to be first. The common purposes of Landing Pages are:

• To get visitors to click on a link to another web page

This is perfectly suitable if you want to do them a good preparation before telling them to do something else. A landing page explains all what you want to tell your visitors but can’t include them on the pages of your website.

• To get visitors to tell their contact number

Doing this means the visitors grant you permission to contact them afterwards. You can use the contact details to carry out campaigns like direct emails.

• To get visitors to recommend you

You can do something rewarding to visitors of the landing page and ask them to tell one or more than one people about you.

• To get people to buy

You might rarely do this as a single landing page does not look reliable enough for people to decide to buy something. However, this can be seen on a lot of landing pages nowadays though the effectiveness has not been reported.

How to design and write content that help convert for a landing page

It comes to the main part after deciding the purpose of your landing page. According to the purpose, your landing page will have appropriate design and content. However, whatever the purposes, these points should be kept in mind.

• Content is to the point:

You will want to only say what benefits them. You can also include some definitions and features but these things should be succinctly written. When your visitors land on your landing page, they will be discouraged immediately if you try to showcase a marketese copy.

• Designs are smart and creatively different

Your landing pages play as important roles as your website. So you will not want to carelessly design these important pages and let the visitors go back. However, the designing style should not look like advertisements as what you often find and be turned off with.

• Tell visitors the whole process

It would be appreciated if you tell your visitors what will be happening after they land on this page. After you tell them what the purpose of your setting up this page is, you can tell them clearly what to do next and what to expect later. Prospective customers will be even more potential when they can see the whole path they are going to be led and those who are not much interested will get away themselves.

Doing this you can make visitors feel good and at the same time, refine your visitors for better results.

A landing page will absolutely help convert your visitors if it follows those above setting points and is attached to a clear single purpose.

About the Author

Thanks a lot for reading my article. Ideas, at our Traffic Assistants, are among the most important things of knowledge, skills and experience that we serve clients with Internet Marketing and Advertising in their online business. You know why, as it is the world of creativeness.

Hope you’ll have a look at our website at www.trafficassistants.com

How can this reporter land a public relations job?

I am a print news reporter with more than 3 years of experience in reporting, not including my work for my college paper. I have done layout and page design, copy editing, photography, web design and I have written on a huge variety of topics from education to government to business.

You need to apply to Al Fayed (of Harrods). He likes to employ reporters and journalists.

good luck.

Carbon Copy Landing Page

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