Optimize Your Landing Pages to Increase Your Website Profits

Are you among those who are losing money because of improper Landing Page Design or optimization process? You need not to worry any longer, as with the help of Landing Page Optimization you can improve your profits by almost double folds. Some of the necessary skills to improve your Landing Page Designs are as follows:

* Identify important sections of a page and define the actual economic value
* Segment visitors into groups, based on certain business criteria
* Check the key conversion tasks
* Understand the importance and limitations of the optimization approach
* Design and develop action plan

According to the modern Internet marketer’s approach, landing page optimization is the process of optimizing the appearance of a page with the help of worthy content and persuasive desing. The purpose of landing page optimization (LPO) is to persuade visitors to become customers or, depending on the purpose of the website, to make the leads give the contact details. With a proper optimization plan, a website can gets better, day by day.

Optimizing a way site from the conversion point of view should be a continuous process, aimed at making improvements on a continuous basis. You test, find a winner, then test again and again. It’s called the Kaizen method. The Japanese word “kaizen” means simply “improvement,” with no inherent meaning of either “continuous” or “Japanese philosophy”; the word refers to any improvement, one-time or continuous, large or small, in the same sense as the mundane English word “improvement

The landing page optimization process consists of 3 stages namely: Analysis, Concept and Testing.

Analysis Stage – Understand Business Objectives

The focus on this stage is to understand the business objectives and the website visitors by following various comprehensive questionnaires based on landing page objectives, target market and other relevant information. In short, it provides insights on how visitors reached your website and how they interacted with it. A web analytics tool is installed and configured to analyze the performance of the existing landing pages and identify user patterns.

Concept Stage – Design of Landing Page

In this stage, main focus is to create or design the most persuasive and compelling landing page. The analytics data used to analyze the performance of your existing landing pages, visitors’ behavior and other useful data will guide the designer, the test owner and the copywriter (in most cases you will be all three). A persuasive landing page design is made on the basis of data that has been gathered from the web analytics tool.

3. Testing Stage –Conversion Rate Lift

With the help of Google’s testing analysis tool (Google Website Optimizer), a proper optimization test is carried out.
For low traffic landing pages, A/B tests (i.e. two completely redesigned pages) is the safest approach and for medium and high traffic websites some can run either A/B tests or multivariate tests (i.e. multiple variations of page elements).

Sometime is a good idea to star with the help of a consultant, then carry on test on your own. Landing page optimization service by the experts help the clients to overcome the problems of high costs, lack of expertise and wasted time.

About the Author

Robert Smith is author of Roigeeks.For more information about landing page optimization, landing page design services please visit http://www.roigeeks.com

Advanced Web Metrics with Google Analytics, 2nd Edition $21.69 Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts.This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tr…

Landing Page Experts

Why Squeeze Page Templates Are Not For Serious Internet Marketers – An Expert Guide On Landing Pages

Ever wondered what the most successful squeeze page i.e. a page with 100% conversions look like?

It is not very difficult to imagine this if you understand what a squeeze page is and its purpose.

Just to assure myself that I am on firm ground, I am going to go over it quickly.

A squeeze page also called a landing or email page is a webpage whose purpose to entice the visitor to give his email information. This email information is stored in the marketer’s mailing list and used by him for his marketing purposes. Conventionally a page has a title, some text, an opt in box and more often these days a video, animation and other links.

With their wide spread use, many quick fix solutions to creating landing pages have come up. These solutions can work if you are looking at a very small number of conversions. Hence it would be counter productive to opt for templates if you are in for a big number game.

Templates lack the visual complexity that the eye and brain demands so they often come to a naught. Most templates that you could get on the web are very simple designs. That is why they are very small in size and can be downloaded. But a serious marketer knows where to put his money.

These ready made options give you no choice in terms of customization. They come with very few elements; you have to separately get other elements that you want to have. That would require you to do a lot of searching to find matching elements.

It is possible to make sales and sustain them if your strategy devotes appropriate time to all aspects of marketing. By using the do it yourself tools, you end up spending time that could have been used to improve your product that will keep your existing customers happy. As for future customers, you should leave the job to a professional designer.

About the Author

Overused and unproductive squeeze page templates are a thing of the past. Use the most professional and affordable custom video squeeze page design services that will brand you as an authority in the already over crowded marketplace online.

With over 5 years, 600custom tailored video Squeeze Pages creations, Venkata Ramana’s Internet marketing outsourcing company serves more than 300 top Internet marketing businesses.

Article Source: http://EzineArticles.com/?expert=Sagi_Venkata_Ramana

For PayPal Experts Only: Return URL’s?

How do I setup multiple landing pages
(the page my customer goes to after a successful payment)
for multiple domains with multiple products.

i get what you’re saying, but i don’t think you can. i’ve never once seen an option to do that unfortunately.

just curious, what are your products??? don’t tell me on here directly..

Conversion conference West 2010 and SES San Francisco preview with Tim Ash, Landing Page Expert

Tagged with: conversion • marketing • seo • usability • webdesign

Filed under: Uncategorized

Like this post? Subscribe to my RSS feed and get loads more!