How To Land Jobs With Landing Pages

We’ve come a long way from job hunting in the classifieds. Today, we look to the web and investigate many different sources. Employee websites, job boards, association websites, higher education career centers, job search engines and blogs all offer information on jobs. Yet, with so many diverse sources online the question remains…How can companies most effectively inform job seekers about new jobs?

One of the most popular options is to post jobs on a large internet job board. Jobseekers use keywords to refine search results but will often pull up irrelevant jobs. For instance, the keywords “medical director” will pull up any listings with the word “director” or multiple listings of the same job. Job boards may not have all the available jobs as they rely on employers to pay for postings.

So disgruntled are jobseekers from this type of job search that they are now turning to social networking sites to find contacts with information on jobs. Networking will help jobseekers learn about positions not advertised on the web. However, it takes time to develop relationships and people may be wary of those outside their network. Why would you give inside information about a job in your company to a friend of a friend who “friends” you on Facebook?

Jobseekers need real time information on jobs to find the best opportunities for their career path. Companies should use a real time method for reaching job seekers to fill vacant positions quickly. One that is low cost, easy to update, and found in standard job search results.

The answer might just be in our in box. Landing pages are often used for advertising retail promotions. They present real time information, such as a Memorial Day sale or a movie club trial membership. They often communicate a temporary call for action. Check out our new deals! Limited time offer! The Landing Page gives just enough information to entice a visitor to link to the main website.

Companies are now beginning to use landing pages to advertise jobs. A landing page appears as a message between the original link, such as a logo or banner ad and the homepage. It is designed with a specific audience in mind–one that will be motivated to click through a link to the website. It is a sophisticated billboard that asks the visitor, “Do you want to know more about this job? Let me lead you to the information you want-click here.” Vertical job search engines are offering this feature through their directories and have templates for companies to design their own landing pages with text, links and pictures.

An additional perk for advertising jobs on landing pages is they are read separately by web crawlers, improving a website’s SEO (search engine optimization) or ranking on a search engine. When a job seeker searches with the keywords “nurse jobs” in a general search engine, landing pages with matching keywords will be listed in the search results. Companies can change the text of their landing pages at any time, making real time new jobs available to jobseekers immediately.  The landing page is an excellent tool for companies promoting new job openings as they assure jobseekers they have finally landed in the right place.

About the Author

Written by Amy Milani, Ph.D. currently working for http://www.jobjobhealth.com/ one of largest Healthcare Jobs search engine in North America. Amy Milani manages SEO and PR projects as VP of Marketing and Communications for Career Management Source, a company dedicated to streaming hiring with web based applications. She specializes in the enhancement and analysis of the user experience through website text and design. She has specifically worked on the conception and marketing of online employment since 2005. She has a Ph.D. from the University of Vienna, Austria.

The Google Resume: How to Prepare for a Career and Land a Job at Apple, Microsoft, Google, or any Top Tech Company $12.50 The Google Resume is the only book available on how to win a coveted spot at Google, Microsoft, Apple, or other top tech firms. Gayle Laakmann McDowell worked in Google Engineering for three years, where she served on the hiring committee and interviewed over 120 candidates. She interned for Microsoft and Apple, and interviewed with and received offers from ten tech firms. If you’re a student, y…

Social Media Marketing For Dummies $6.99 Learn how easy it is for your market to get your messageNowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute …

SuperQuick FaceBook – Easy and Fast Pages & Ads: FaceBook Landing Pages and Ads Made Easy $17.78 There is a big difference between a profile page on Facebook and a page for your business, career, art or music – these customizable pages on Facebook are sometimes called a Fan Page. For those of us that don’t want to spend a lifetime learning how to set up a FaceBook fan page for our business, writing, art, music, or other career, this is the book for you. Step-by-step instructions show you ho…

Landing Page Facebook

The Best New Facebook Marketing Campaigns In 2010

Any business can put up a Facebook fan page. Not every business can create a page that excites users, encourages them to share the page with friends, creates a viral buzz and adds thousands of new fans. Here are a few of the best new social media marketing campaigns on Facebook that we have seen this year:

Bing

Microsoft’s Bing ran a campaign on Zynga’s hit game FarmVille recently. If a user became a fan of Bing’s Facebook Page by clicking on a Bing ad, they would receive FarmVille cash. The Bing ad was located on the bottom of the FarmVille landing page. It was a good harvest – Bing’s Facebook page went from 100,000 to 500.000 users – 400,000 new fans – in only one day.

Integrating a Facebook social game into a marketing strategy is a great idea. FarmVille has 83 million monthly users and 28 million daily active users. Only about 1% of all FarmVille users participated in the 24 hour event. This engagement number is awesome, especially if you are a new search engine like Bing who is trying to promote an alternative to Google.

Target

Target Retail Stores had an innovative and altruistic Facebook campaign on Valentine’s Day. They gave away $1 million to a charity that their Facebook fans could choose. The fans chose the charity with a Facebook app called a “Super Love Sender.” The charities Target supported were: Kids in Need Foundation, St. Jude Children’s Research Hospital, The Salvation Army, United Through Reading Military Program, and the United Way. There was a real-time graph to see how the charities competed with each another. The winning charity? The St. Jude Children’s Research Hospital.

Digicel – Jamaica

Digicel – the biggest cellular phone company in Jamaica – just announced that its’ Facebook fan page has over 100,000 users since the launch of their “Giveaway” campaign. The giveaways include free handsets, phone credit and “Fast Finger Giveaways” – where they put a code on their Facebook page and the first person who dials the code wins free phone credit. Over the last 30 days, there was a 298 percent increase in the number of participants. Digicel also posts videos, advertisements, news releases, photos and a social event calendar on their Facebook page.

Red Bull

What does Red Bull have up its’ sleeve these days? Their Facebook page is loaded with skateboarding and extreme sport events, races, parties and a game called the Red Bull Stash – an adventure where you search for cases of Red Bull that have been hidden all over the country. All you do is enter your zip code to get clues for your city and your Red Bull scavenger hunt begins. After you find one stash you will be on the way to the final stash – an unmentioned grand prize.

Kellogg’s Cereal

Kellogg’s Cereal created an altruistic campaign on their Facebook page called “Kellogg’s Cares” where they donate food, educate young people about proper nutrition and work to reduce global malnutrition. They have a partnership with Feeding America – the nation’s leading domestic hunger-relief charity. Kellogg’s produced a series of videos about hunger that are posted on Facebook. They had 200,000 new fans in less than a month, and the vast majority were women over 25. That is the audience they wanted to reach. The impact could not be directly measured but it had interactivity and got people involved and emotionally invested in the campaign.

Domino’s Pizza

Domino’s has taken off their cooking gloves and they have come out swinging – and they’re doing it on Facebook. It all revolves around “The Pizza Turnaround” where they listen to customer complaints and then act upon them. They have a “Celebrate” page promoting a taste test where they beat Papa John’s and Pizza Hut. They have a “Stop Puffery” campaign (also on Twitter) that makes fun of Papa John’s. They also have coupons for their fans and commercials with “focus groups” – groups of people who tell Domino’s how to improve their pizza and then how Domino’s improves it.

It is only the beginning of the year. We will post more good Facebook social media marketing campaigns as soon as we see them.

About the Author

Writer: Dan Chambers

Vesta Digital

http://www.vestadigital.com

How do you make a “homepage” tab for a fan page on facebook?

I noticed on other business’s facebook pages that the landing tab is called “homepage” with a whole bunch of graphics specific to their company. Anyone know how to do this?
Sorry, I should have mentioned that it’s my own page, I am the admin. How do I add a tab that is the homepage of my website?

Well, if your asking how to do it on your created page, then go to settings and it should say landing spot and change that to homepage.

If your asking how to change it so you can view others pages, you can’t do that because it’s up to the owner of the page to decide where it takes you when you click the link
Such as Info,Homepage,Picture etc…

The Creative Journal Vlog 18: Designing A Facebook Landing Page For Sprout Builder 1.27.2010

Tagged with: business • change landing page facebook • create landing page facebook • custom landing page facebook • default landing page facebook • facebook • howto • marketing • socialmedia

Filed under: Uncategorized

Like this post? Subscribe to my RSS feed and get loads more!