Are You Throwing Money Down the Drain? if You’re not Using Landing Pages, You Are

There are so many small businesses who hear about the wonder of Google AdWords, immediately sign-up, see a surge in web traffic, don’t see any increased sales and cancel their AdWords account. Why?

If you are sending visitors to your homepage, pause your AdWords account now. You’re wasting money. What is the purpose for using PPC advertising? To sell more, right? Then we’re in agreement. The goal of PPC is NOT to increase traffic to your website! The goal of PPC is to get targeted traffic to convert – purchase something, sign-up for something, etc.

The beauty of PPC traffic is that you know exactly what the web visitor is looking for. All you have to do is give it to them. Since visitors who use different keywords may be looking for different things, it is a good idea to use different pages to target these visitors. Enter landing pages.

A Landing Page is either a standalone page or a page on your website that targets on keyword/phrase, maps out the next step, and gets the visitor to convert by taking this step.

If you sell something fairly inexpensive, the next step could be purchasing this item. If you sell a more expensive item or service, the next step could be a request for more information, a whitepaper download or a quote request.

Keep the page simple and to the point. Only include items that relate to the desired outcome. This could be and ‘add to cart’ button or a web form. Use headings and bulleted lists rather than long sentences and paragraphs.

About the Author

Carlos Thomas is the owner of Dynamic Data Design. We specialize in small business web design and marketing.

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Landing Page For Ppc

Landing Page Optimization, Main SEO Target Page

In today’s world, outbound marketing is considered as less effective for promoting the website. To attract the people across the world, business or e-commerce websites are looking forward for inbound marketing techniques. Therein, landing page optimization is gaining popularity among other inbound techniques.

Landing page is any page on a website, where traffic is sent specifically to promote certain action or result from an outside source such as a Pay per Click ad or SEO. Large website covers products on many topics and a single home page cannot be promoted for every topic. Therefore, need for landing page optimization is considered important for large websites.

While designing landing page, a few points must be considered such as attractive title, incorporation of brand message, proper optimization of key words and phrases, need of compelling and useful content.

Landing pages can be optimized with various traffic sources:

1. Traffic to landing page can be sent from a pay per click (PPC) search marketing campaign to multiple landing pages that are optimized to correspond with the keywords the researcher used.

2. Traffic from a banner ad or sponsorship graphic to a landing page is specifically designed to address the target audience.

3. Traffic from an email link to landing page is designed to prompt a purchase or other required action.

4. A link from a blog post or sidebar to a landing page pre-sells affiliate products or other required action.

While using the PPC advertising campaigns, it is recommended that the home page should never be used as the landing page of PPC ads.

About the Author

Jack Mon is author of S.B Business Solution.If you are looking for SEO Consultants, Landing Page Optimization visit http://www.sbbusinesssolutions.com

INTERNET MARKETING QUESTION?

— What will work better for landing page lead conversions…landing page has video…what is better auto-start video when page loads or have it so that it needs to be started by visitor.

Both types of video have there uses. What I suggest is to have a video that needs to be clicked with an audio file or text telling visitors why they should watch.

a good conversion rate is between 2-5%. The average conversion rate in PPC advertising is around 1.5%. The key to your conversion is to put your ad in front of a targeted audience.
Most pay par click sites allow you to target keywords, but more interesting you can use negative keywords.

Using negative keywords allows you to ignor searches that you don’t want. For instance if you want buyers you would put free as a negative keyword.

If you target buying keywords such as product dealer you will find more people in a buying stage. Targeting these keyword and using the negative keywords will raise your click through and conversion rates.

If you have any other questions or need further clarification feel free to email me at the address listed in my profile.

To your success
Josh

Wordpress PPC Theme: Building PPC/CPA Landing Pages

Tagged with: landingpage • marketing • seo • tools • web2.0

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