AdWords Guide – 4 Landing Page Tips To Make Your Visitors Convert To Buyers

What is landing page?
It is the destination URL that people will land on after clicking on your Google AdWords. Designing your landing page with an understanding of what is likely to work will get you close to optimal performance from the start. When people come to your landing page, most of them are only looking for clues to quickly fill their need. They want to know:

1. Is this the right place that I am looking for?
2. Is this how I imagined it would be?
3. Should I click the back button and find my answer elsewhere ?
4. Does this look reliable?
5. How much time is this going to take?
6. Should I accept this offer?

Understanding what people are going to do is the key to be successful. The primary goal of a good landing page is to make people take a particular action that you want them to take. When a visitor takes that desired action, you got a conversion. If you have a high conversion rate, you will make a lot of money, and your return in investment will increase as well.

Here are few tips to improve your Landing Pages:

1. Do not overload with unnecessary information
2. Make people feel that they have found the correct page
3. Grab people’s focal point
4. Put more information on your landing page if you want to collect people’s email
5. Use call-to-action phrase

Do not overload with unnecessary information

Do not give your potential customers too many options in the landing page. Let them do what you want them to do. A good approach is to limit your landing page to one primary action, inducing people to make a purchase or to request information, especially when you are paying for traffic. If it is not tightly focused on forcing people to take a particular action, they are likely to take no action, and your money will burn fast. If you can, remove the navigation bar too.

Make people feel that they have found the correct page

Anyone who comes to your landing page is looking for getting their problems solved from your page. They expect a very specific solution that is relevant to their problems. Place the words they searched for in large and bold text to show them they are in the right location. It is best to point people at a landing page instead of the home page.

Grab people’s focal point

Place the most important stuff in the middle of the landing page, and never distract your user from that focal point. Avoid putting other unnecessary material. This will only make your people confuse. Do not place any Google Adsense or other ads that will make people click away. Just remember, if it is interesting and valuable, keep it close to the center and use it to direct people’s eye.

Put more information if you want to collect people’s email

If you want people to sign up your newsletter, do not expect people to be so excited by your offer that they immediately give you their email. Your landing page should offer a few paragraphs of information, followed by the contact forms. People always want to make sure that your newsletter is what they are looking for.

About the Author

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The Top 10 Google Adwords Newbie Mistakes

The Top 10 Google Adwords Newbie Mistakes

Google Adwords is a very good service for people to advertise their product or service on the Internet. Do this right you can gain a lot of traffic without spending too much on the advertising cost, and gain profit from the traffic. Do this wrong you can lose a lot of money without getting much traffic to your website. Here’s a list of the top 10 Google Adwords mistakes:

Number 10: Allowing Google to manage your bids by not disabling Budget Optimizer. This is often a killer for people who first start with Google Adwords. Because this is turned on by default and it sounds great by having “Google to manage all of your bids”, Newbie(s) usually leave it on by default. Now because Newbie(s) usually don’t have any idea on keyword research they often have Google bid on competitive keywords, paying few bucks per click. This sure drains the budget fast.

Number 9: Not having appealing ads. A good ad pulls interest from people searching on Google; it leaves people with question marks in their minds on problems they have so that people tend to want to click on the ad to have their questions answered.

Number 8:  Lying on their ads in order to obtain more clicks. If the ad does not reflect the content of the landing page, the visitors will exit the site immediately because they are not seeing what they are expecting. For example, many put the word “FREE” in their ad to attract visitors but there’s nothing free within the content of the landing page.

Number 7: Not targeting the right people. Many newbie(s) start by targeting the entire world thinking “Oh the more countries my ad is exposed to the more clicks I will get”. The rate at which your visitor becomes a customer (CR = Conversion Rate) is different in different countries. For example, if your product or service is in English, you might occasionally get clicks from people who can’t really understand English if you target countries that don’t have English as the primary language. They click and leave because they can’t fully understand what you are trying to present so your product or service is not convincing to them.  

Number 6: Not having a quality landing page. In order for Google Adwords to work and make profit for you, your landing page needs to have quality content that will actually convert your visitors into customers. Google Adwords will get you the traffic but it’s up to you to convert your visitors into your customers.

Number 5: Giving up early. People who are new to Google Adwords often become frustrated after spending money in advertising and not receiving any returns. People who succeed are the ones who are willing to experience and learn continuously.

Number 4: Having too much keywords in an ad group. Google does not like a list of 100 keywords all together in one ad group. If you do that it will hurt the quality score of your campaigns. Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query. The higher a keyword’s Quality Score, the lower its cost-per-clicks (CPCs) and the better its ad position.

Number 3: Not having enough campaigns. Most newbie(s) start with Google Adwords and focus on one campaign, trying it for weeks wasting money. A lot of people who are successful with Google Adwords only have approximately 10%~20% rate of success when they launch new campaigns. The rate of success on new campaigns depends on:

1) How competitive the keyword bidding market is

2) The quality of the landing page

3) The quality and search volume of keywords

4) The quality of ads

5) The amount of money you spend on bidding and your daily budget

People who are new to Google Adwords should launch a few campaigns a week to experience and get comfortable with Google Adwords. That will accelerate the learning curve.

Number 2: Not having enough related keywords. Most newbie(s) start by adding variations to a few keywords related to their product or service. For example, for the keyword fat, Newbie(s) will most likely make variations to it like “fat loss, lose fat fast, fat reduction, easy fast loss, burn fat…etc.” They are missing out a huge section of potential traffic.

What if you ask yourself this question: “How many kinds of fat are there?” You can then develop a “wide list” that’s related to fat – “stomach fat, belly fat, upper arms fat, thigh fat, back fat, booty fat, bat wings, body fat” At that point, you can apply the variations onto these different forms of fat, giving you a list of 100+ keywords related to fat.

Number 1: Not having the keywords in the ads. In the search engine world everything is about relevance. If you have the keywords in your ads Google will reward that and you will pay less and have your ad ranked higher. Most newbie(s) get carried away by having appealing subjects on their ads, but they are paying more for the clicks.

About the Author

Business Growth Strategist
Website: http://www.businessminder.net
Blog: http://www.businessminder.net/blog

Please Help! I can’t click on my Adwords Ad?

My Google Adwords campaign was just activated. I don’t have a website, but I use the “Business Page” as a landing page when customers click on my ads. The problem is why everytime I try to click on one of my ads, it says “website not found” or error? What is going on? Do I have to buy a domain name or something? Did Google assign me a URL? Can other people see the ad if they click it, or maybe something is not right with my settings? Please Help and thank you so much!

I will need to see your URL for one, but I think the problem lies within this page http://www.google.com/adwords/learningcenter/text/18928.html where they state the main domain URL is the displayed URL for the ads. In other words your URL www.google.com/extension would display as www.google.com

That is an obvious problem and you will more than likely want to create a website for your business. URLs can cost less that $10.00 a year and hosting can be bought for as little as $100.00 a year. You might just want to invest in your own website.

Split testing landing pages with Google Adwords

Tagged with: adwords • analytics • google • marketing • seo

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