Build a Better Adwords Landing Page

In September of 2008, Adwords changed the Quality Score calculation to include the Landing Page Quality.  That means Adwords now considers the relevance of the Landing Page to the keyword when determining Quality Score of your ad.  Fortunately, it’s easy to build a better Landing Page.  Just follow these steps to improve your Quality Score.

1) Consider your Domain Name

The domain name of your website is important.  You want the domain name to be the keyword or to be in the general market for the keyword.  You can’t have a domain name for every single keyword, but try to get your main keywords in the domain name.  If you main keywords are in your domain, odds are your other keywords are related to it. 

Google Adwords considers the domain when assigning the quality score. Use hyphens in your domain name to separate individual words.  This will assist Google in evaluating your domain name.  For example, a good domain name for a website about Adwords Marketing would be adwords-marketing-tool.com.  The domain name contains the keywords adwords and marketing and they are hyphenated to make them readily apparent.

There is some debate to using hyphens in your domain name.  On one hand the hyphens make it easy for Adwords and Search Engines to distinguish the individual keywords.  On the other hand, human visitors tend to forget the hyphens and manually type Urls without them.  The solution is simple.  You should purchase both domains, with and without hyphens.  You should use the hyphenated domain in all your marketing materials.  But, you also have the domain without hyphens should a visitor type your domain without them.

Domain names are only a few dollars for an entire year.  There is no reason why you could not have both domains.  In addition, you should have unique domains for every market you are selling to.  Domain registration fees are very small when compared to your overall advertising budget.

2) The filename of the Landing Page

You can name your Landing Page file anything you want.  Why not make it the keywords the page is tailored for?  For example, if the keyword is “adwords marketing”, name your landing page file adwords-marketing.php.  This accomplishes two things.

First, Adwords will recognize the keywords in the destination url.  It’s another opportunity to get you keyword in the Adwords ad.  Every time you do, Adwords will boost the Quality Score.

Second, human visitors will also recognize keywords in the Landing Page Url.  It will help convince them that your landing is the page they are a looking for.

3) The title of the page should be the keyword

Each page has a title.  You can make your landing page title be the keyword. 

4) Use the keyword in the meta tags

Put meta tags on your landing page.  Make sure the keyword meta tags contains your keyword.  Plus, make sure the description tag also contains the keyword.

5) Add a heading tag with the keyword.

Google recognizes the heading “h1″ tags on your landing page.  Put these tags on your landing page, wrapped around your keyword.

6) Use the keyword in the content

Place the keyword in the content of the page.  You don’t want to over do it, but where applicable use your keywords in the content.

The following is an example of an HTML page targeted to the keywords “Adwords Marketing”.

About the Author

Are you over paying for your Adwords campaigns? Have you experienced any of the following problems using Google Adwords?

• High cost to maintain your Adwords campaign
• Poor quality score affecting your bids
• Low Click Through Rate for your ads
• Minimum bid for your keywords is too high
• Landing Pages that don’t convert

There is a solution to all of these problems. Slash your Adwords costs in half and get more traffic with the free Adwords Strategy Guide. Get your copy now.

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Landing Page Html

Google’s Take on your Landing Page

With Google being one of the biggest online companies in the world, you will really have to stop and listen to what they have to tell you when it comes to your squeeze or landing pages. They have valuable nuggets of wisdom that can give you more savvy in your internet marketing business.

Google’s first tip for Squeeze Pages is to keep your objective in mind. You need to ask yourself the following questions: Are you for sale? Are you going for a lead? Or are you going for download? These are just three of the things that you can do with your Squeeze Page.

Another tip is for you to refer to specific keywords. Offers call to action on your landing pages. Free download sounds more appealing to people than any other flashing prose in their computer screens.

But when they get to your site with the hope of getting a free download and you require them to opt-in, it’s not free. We can debate that but probably a better way to go about that is to say, subscribe for free download or subscribe for download. This leads to the next tip which is make your ads as clear as possible.

Make you landing page navigation simple and help people get what they want. Don’t create obstacles and sure that people can get back to Google by clicking the back button and sure that you don’t have a popup or pop under on the landing page.

Now, Google’s definition of a popup or pop under is only when a new window opens. So the dynamic HTML fly-ins, slide-ins those are okay because the new window does not open. It is part of the existing webpage and you can use those to boost your sales.

For specfic Opt-in Pages, Google advocates that you keep your sign up simple as possible. Always go for the very minimum of what they could fill up. And after that you must also make sure that you give them something of equal or greater value for the information they give you.

In a nutshell, Google’s guidelines states that if your squeeze page is just squeezing them to a sales letter, you can get in trouble there. So you really must strive to offer a little bit of value of free downloads or free lessons.

Of course, notwithstsanding the fact that you are an internet marketer, those free five lessons can be disguised as informational sales letters. Subtlety is key to your success.

Clearly, there are just so many landing page approaches to choose from. You can go direct to merchant or earn via the Google cash method. You can send people to the review page where it basically reviews different products and compares them. You can do the pre-sell then squeeze. You can do the squeeze then pre-sell. You can also squeeze your way to merchant or download.

Whatever method you choose, just make sure you are not violating any rules and that you are really giving something of value as much as you are receiving valuable information. While you can get sales from deceptive means in making people opt-in, it is the element of trust that makes you get to keep your customers.

About the Author

Joel Chritopher is known worldwide as the MasterlistBuilder who can help you generate leads and increase you profits. Find out more at http://www.masterlistbuilder.com

Is this World starting to become and open book of Greed and lies?

as The Bible clearly points out and Gods word is Truth ,In a description of “the time of the end,” the prophet Daniel foretold quite a different development among God’s people—a revival of religious truth. He wrote: “Many will rove about, and the true knowledge will become abundant.” (Daniel 12:4) Jehovah’s people are not confused or blinded by the great Deceiver. Roving through the pages of the Bible, they have come to acquire true knowledge. In the first century, Jesus enlightened his disciples. He “opened up their minds fully to grasp the meaning of the Scriptures.” (Luke 24:45) In our day, Jehovah has acted similarly. Through his Word, his spirit, and his organization, he has enabled millions throughout the earth to understand what he already knows—the truth. Take a look at this link…….and please answer with Truth…..

It’s been bad for a long time Luke but these last days make all the others combined look silly .. One of my favorite but saddest quotes in the bible is the one at 2nd Tim. 3 , 1-6 … There is not a day that goes by that i don’t personally see or hear of something that is described in those verses , and yet by the end of the chapter i take heart and gain strength in the knowledge vs 14-17 gives us for i too am one of those who from infancy was learning so that i too may tell others the same truths as yourself … What better gift than truth can one hold in their hands and hearts …

Make a Custom Landing Page for Drupal from a Photoshop Design in Seconds

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