Engineering Smarter Landing Pages

Copyright (c) 2007 Quick Turn Marketing International, Ltd.

Not all landing pages are created equal. How well they convert rests solely on how well you engineer them. Lets discuss thought, design, engineering, and how they make a difference.

Smarter landing pages are ‘human friendly.’ They’re based on what is known about people and what people like and don’t like. And that knowledge isn’t arbitrary. It’s based on research, marketing testing…facts.

In a certain sense your landing pages should be unobtrusive. Your potential customer should feel so relaxed and satisfied with the ‘overall’ that she just naturally wants to know more and clicks through to your vendor’s site.

What elements comprise a smart Landing Page?

Numerous factors influence what people find appealing. Similarly, there are many ways to subtly influence desired responses in people. Colors, for example. It’s known that people tend to respond to different colors in certain ways.

Dark blue tends to evoke feelings of trust. Brighter shades of red are associated with aggression and energy. Shades of gray and darker shades of red are associated more with a sense of ‘establishment,’ like an established bank.

Carefully consider your target market and who you’re sending to your landing pages.

Your copy needs to reflect the appropriate information people need to make a positive decision in your favor. And your copy needs to be in the appropriate amount based on your target market.

Some examples…

Sidebar: The ‘need of your reader’ refers to what is necessary to make a positive decision. Your landing page should provide enough to satisfy while creating a desire for more, thus producing a click-through.

If you’re promoting music, ask yourself what people ‘need’ and look for when shopping for music, or a music-related service. People looking for mp3’s to download, or a download service, need much less copy than people searching for SEO software.

Mp3 downloader’s want a good selection of music. They want to know the benefits a particular service offers. Can the service be trusted? How can you let them know if a service can be trusted? Simple. Show them awards and reviews from media like newspapers or magazines. Of course shoppers are always price-conscious. So you could offer them a comparison of different providers.

All that information can be conveyed with a short amount of copy. They don’t need to wade through 400 words of copy to make a decision. If you try to force that on them you risk exceeding the bounds of their patience.

SEO software shoppers, for example, are different and need more information.

In this case, more copy is beneficial if it provides detailed information about the software. Tech specs, comparisons with other popular s/w programs, customer support issues and availability, upgrades, etc. There’s a great deal more information that, when properly expressed in terms of benefits, will help push your searcher toward a vendor’s page or your own site.

On the other hand, you have to find a good balance between presentations.

You want to avoid having all the information from your destination page on your landing page. Putting too much info on your landing page results in significant duplication and will annoy your reader. There’ll be a feeling of wasted time. Not good!

So you need to have the right amount of quality information, in terms of benefits, that will ‘compel’ your reader to desire more and click through.

Landing page layout certainly influences your conversions.

You want clean, simple, smooth, easy to understand pages that minimize effort. I’ve found having deep links to relevant destination pages dramatically increase conversions through my landing pages. But make your deep links well-thought out. Get inside the mind of your market.

Another copy technique that’s very useful is the appropriate use of bullet points.

These devices are great on landing pages. Bullet points are little benefit headlines. Maximum useful information that’s easily digested by the reader. They make for very quick understanding, quick scanning, and minimize decision-making time. Your readers will respond better if your bullets talk in terms of benefits, and not features.

Finally, every marketing effort needs to be tested to maximize conversions and ROI. However if something isn’t broken, then by all means don’t try to fix it. And only you’ll know when you reach that point.

About the Author

A former college dropout, Dan “The Man” Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Discover how you can maximize your website profits in minimum time. For a limited time, you can test-drive Dan’s Insiders Club for 30-days Risk-Free and get $1,165 dollars worth of bonus gifts. Rush cover to:
http://www.websiteconversionexpert.com/testdrive.html

Landing Page Layout

What is the formula of a strong landing page?

When online advertising through the use of advertisements on the Internet or e-mail messages, your main objective is to increase the overall amount of traffic on the site. However, it should be borne in mind that you also want to transform these ideas into new potential visitors. It may take some work, but a good landing page that explains in detail the text of the announcement may be a way helpful in achieving this goal.

The formula works:

The success of landing pages based on a text ad short (that is, the printed text or spoken words in an advertisement) to maximize the information of visitors. Do not be intimidated by the idea to build landing pages for each campaign as well. Is likely to spend much time, energy, and funds the creation of advertisements Online. Is it not wise to consider what the user will once ads that make your site?

1. Skip the BS – Avoid having a huge amount of information for visitors to read. Things you want to highlight should be fast and Direct. If the contents of the destination page is easy to look above and contains information originally promised in the announcement that they had seen, we will create one more reason for customers to trust you.

2. Do we dig – Use a text link high level / button that will Appeal to your visitor navigate your site and discover how to use your product or service can really be beneficial to.

Your statement should serve as primers for the visitors and make them want even more information from you. It's when you envoke their customers to take action. A sentence like "Learn the secrets of maximizing their daily training" must take its visitors plenty 'Secrets manufacturing "information and subscription – and could lead to new customers.

3. Check aesthetic cohesion – The people who visit your site is not, at some point, they feel the need to ask where they got after clicking a link in your site. One can avoid this by using consistent colors and designs, fonts, images, and navigation in their ads and landing pages that reflect the atmosphere of origin of your main site.

It's really effective when you send e-mails based on HTML, as we can be formatted to look any way you want. It is time to strengthen the brand of your site and create a visual link between the announcement the site, and product / service.

4. Collect only essential information – Be aware of the information required of individuals. Try to keep things simple and ask for your name and contact information. The majority of online visitors do not expect to share valuable data for free. Of course, you want to know is the answer to your ads and it would be nice to have the opportunity to follow more information or other listings non-invasive.

Occasionally, visitors may be willing to answer a survey to receive benefits from other, but you must pocket option for the moment, unless the advertisement has been established as a condition. Also, remember to make a link to its privacy policy available for visitors to stay informed about how and when to use your personal information.

5. Maximize the use of search engines – Take advantage of search engines by submitting your landing page for them. You will receive a double benefit in doing so. The little search engine spiders, works well with pages that contain plenty of rich text keywords.

If you think, the best landing pages to meet the objectives of promotion through search engines because they are so specific, and visitors using search engines love them because it is directed to the relevant information they seek. Each time you submit in-depth (to make your content more accessible search engine) landing pages, pull in the movement of visitors who have not seen the ad, but still good, targeted traffic anyway because they were Obviously your research on your targeted keywords. It's like having the advantage of advertising, but without spending any money! Try use search engines Beginners "to send individual pages in depth.

The availability of a attractive design of the page:

A landing page should always be as attractive and well established that the home page. Remember that your first page a visitor sees when they click on your ads, which will have as much impact as the homepage.

As it seems, Good design can generally credibility. If your site looks like a 13 years old, was paid to do, it will be difficult to obtain visitors to take seriously their online activities. poor landing pages that are not well built, can make your product or service seems generous compared to those who took the time and effort. You must convince customers that it is buying online safely your site and visitors often equate looking good for a site is trustworthy.

Evidence must be considered:

Before proceeding ahead and spend your money on a marketing campaign, why not increase your chances of success a step further by doing to usability testing in these pages. Thus, we can detect errors that can break the page display and remember to experiment with different text styles and designs.

So if you're a little … slow:

Almost all of these suggestions I made are very involved in counterfeiting content on your landing pages. Having solids is very essential to its success, while maintaining a distinctive and attractive design that keeps people coming back for more.

For more information, including Internet marketing and reguarding lead generation for Please visit: www.powersignups.com

About the Author

I’ll get you some leads if you get me a beer…

How to write a "how to" e-book?

Does anyone have free to good information on how to write a "how" and ebook to sell online? I want to write an ebook on how to develop residential land. I am an engineer with limited writing skills, and you just want to write an e-book 75 smaller pages. I am open to all information. Any information on the suggested guidelines for guides, how the structure of the writing that writing, writing in the manner of advice and how to design and market a how-to book would be great! Thank you in advance!

I wrote e-books a long time and have earned from them. Just visit the link below and download any of my book see what appears. Follow the manufacturer's instructions and do what is necessary. It is very easy and if you need advice, if Please send me an email with the subject: help on e-books. My e-books: http://www.mobipocket.com/en/ebooks/publisherdetails.asp?Language=EN&PublisherID=4486

Basic Landing Page Wireframes for Photoshop Novices - Acquisio.com

Tagged with: design • inspiration • landing page layout examples • landing page layouts • portfolio • usability • webdesign

Filed under: Uncategorized

Like this post? Subscribe to my RSS feed and get loads more!