Use A Landing Page Editor To Boost Your Sales

Why should you use a Landing Page Software ? Let’s explain first what is a landing page software: it is a web editor that allows to create web pages without need to know html language also has some Landing Page Templates you can use and fill with your offer. Such kind of software is really useful if you don’t have any idea about which words and sentences to use and also if you are a good writer but you don’t have the required experience in writing Landing Pages, you can also directly looking for a landing page template in the internet and modify it according to your needs. A professional template comes from a solid testing and so offers proved conversion abilities and this is the reason for which you should use a landing page software or template unless you are an expert web-marketer.

I have browsed the web and i have found some software:

DMXReady Landing Page Manager that is mainly a web editor which has some Landing Page Examples. Offers a live demo in which you see how it works.

Landing Page Creator is an editor that allows you to choose from several templates, offers a free trial downloadable version.

Landing Page Generator it’s the more advanced software of the ones i”m talking about, in fact not only allows you to create landing pages following a template from the many available but also offers visitor statistics, dinamic creation of content, grabbing articles from article directories that match your keywords alongwith other nice features

If you were looking for free landing pages software i can say you that i have found no ones but you can always look for a free landing page template, download a template if you are interested to this option. The cost of the first two is about 99$ that is not a huge price while the third one is about 597$ but it’’s not just an editor with some template but an advanced software that allows more useful features. Another option is to use a free editor, that you can find searching download.com by site editor, and use it to edit some free templates you have found in the internet.

Obviously creating a landing page is just the first step as to increase online salesthere are other factors you should consider as building a targeted traffic, optimizing your landing page to convert better, retaining your customers with newsletters and use software gadgets that force your visitor to buy. For example you can set a landing page in which there is an embedded software gadget that shows the number of available of pieces as limited time offers or prices that grow after a certain number of days. IP tracking allows you to control a returning visitor and make your landing page or website behaving in the way you want, retain cutomers with newsletters and at the same time use sales forcing software will increase your online sales.

About the Author

understanding the basic principles that stay behind a good landing page is a must, visit the following link to increase online sales

Landing Page Optimization Software

A/B testing of landing pages for increasing lead generation & conversions

Getting the best out of your landing page can be a little bit tricky at times.
What do you do when your clickthrough rate, conversions and leads are not delivering as you think they should? Create another landing page (LP) and compare it to the first. A/B testing is a great way to see how people respond to different landing pages.

What is A/B Testing?

It is a test methodology in which you split your traffic into two groups, and direct each group to different destinations. In order to be statistically meaningful, the first visitor goes to location A, the second visitor goes to location B, the third visitor goes to location A, and so on.

A/B testing is also used to track ROI and highlight areas that could benefit from usability improvements. If you’re using online marketing software, it should be able to generate reports that pinpoint which versions of your landing pages are performing as desired.

Setting Up and Using The A/B Test

By dividing your audience into two groups, you are able to see both your landing pages at work side-by-side. The alternate LP should have only one change made as compared to the original (thus isolating the variable you wish to test).

One example of A/B split testing is this: Let’s say you want to determine the best call-to-action to use. On one LP, you may have a simple “click here” button that doesn’t detail “why” to click. On the alternate LP, you may give specific instructions such as, “click here to subscribe” to your email subscription list. By creating the two landing pages exactly the same EXCEPT for the “click here” button description, you are able to see exactly which one works best for you.

Areas to Test

Some of the most common areas marketers test include:

• Content
• Offers
• Headings
• Banners
• Colors
• Images
• Call to action
• Layout

Each of these elements can affect the success rate of your landing page, and your entire campaign. Running a test on each one of these elements one at a time through the testing period will provide you with the knowledge of what is working and what is not. Don’t ever assume that one is working better than the other without running them both in their own test cell. What you expect may not always be what you get.

Usually landing pages are hidden from organic search during A/B testing to make sure that your email marketing campaign or PPC campaign is the only contributing factor generating the leads. It is too easy to lead people astray onto other parts of your website before completing the test if there are other links that could be used during the testing phase.

Tracking Results

Set up different tracking codes for each landing page. By comparing clickthrough and conversion rates between the two groups, you will be able to mark which landing page was the winner for the test.

Accurate Results

The strength and size of your sample and data will determine the length of your tests. You will usually want to shoot for 200 responses for each landing page –100 at the bare minimum.

You should never make changes while in the middle of a test, simply because you will never know for sure what worked out and what did not. One small change could affect your results tremendously.

After the Test:

Getting the best out of your landing page can be a little bit tricky at times.
What do you do when your clickthrough rate, conversions and leads are not delivering as you think they should? Create another landing page (LP) and compare it to the first. A/B testing is a great way to see how people respond to different landing pages.

What is A/B Testing?

It is a test methodology in which you split your traffic into two groups, and direct each group to different destinations. In order to be statistically meaningful, the first visitor goes to location A, the second visitor goes to location B, the third visitor goes to location A, and so on.

A/B testing is also used to track ROI and highlight areas that could benefit from usability improvements. If you’re using online marketing software, it should be able to generate reports that pinpoint which versions of your landing pages are performing as desired.

Setting Up and Using The A/B Test

By dividing your audience into two groups, you are able to see both your landing pages at work side-by-side. The alternate LP should have only one change made as compared to the original (thus isolating the variable you wish to test).

One example of A/B split testing is this: Let’s say you want to determine the best call-to-action to use. On one LP, you may have a simple “click here” button that doesn’t detail “why” to click. On the alternate LP, you may give specific instructions such as, “click here to subscribe” to your email subscription list. By creating the two landing pages exactly the same EXCEPT for the “click here” button description, you are able to see exactly which one works best for you.

Areas to Test

Some of the most common areas marketers test include:

• Content
• Offers
• Headings
• Banners
• Colors
• Images
• Call to action
• Layout

Each of these elements can affect the success rate of your landing page, and your entire campaign. Running a test on each one of these elements one at a time through the testing period will provide you with the knowledge of what is working and what is not. Don’t ever assume that one is working better than the other without running them both in their own test cell. What you expect may not always be what you get.

Usually landing pages are hidden from organic search during A/B testing to make sure that your email marketing campaign or PPC campaign is the only contributing factor generating the leads. It is too easy to lead people astray onto other parts of your website before completing the test if there are other links that could be used during the testing phase.

Tracking Results

Set up different tracking codes for each landing page. By comparing clickthrough and conversion rates between the two groups, you will be able to mark which landing page was the winner for the test.

Accurate Results

The strength and size of your sample and data will determine the length of your tests. You will usually want to shoot for 200 responses for each landing page –100 at the bare minimum.

You should never make changes while in the middle of a test, simply because you will never know for sure what worked out and what did not. One small change could affect your results tremendously.

After the Test:

A/B testing should be an ongoing component of your campaigns. Learning from tests repeated over time will help you optimize your landing pages to their fullest potential. Once you get the results from the first test, you need to test the next area, then the next, and so forth. As your testing continues, you will know precisely the areas in need of change to create bigger and better results and conversions.

A/B testing should be an ongoing component of your campaigns. Learning from tests repeated over time will help you optimize your landing pages to their fullest potential. Once you get the results from the first test, you need to test the next area, then the next, and so forth. As your testing continues, you will know precisely the areas in need of change to create bigger and better results and conversions.

About the Author

Sheila Jones is an online marketing professional with over a decade’s experience spanning various aspects of online marketing. Sheila is an email marketing expert at Lyris, the leaders in email marketing solutions. Among other responsibilities, Sheila is responsible for research and development of the LyrisHQ online marketing suite. To know more about LyrisHQ, visit the Lyris corporate website

Automatic/automated Google searches…I explain further in detail inside…?

Here is what I want to do…

There are two options which you can use in this case.

First you can add the ‘Search Engine Position Tracker’ from Digitalpoint. It is completely free (upto 200 pages).

Secondly you can use custom software like Cuterank (free for 30 days, after that period you have to pay a fee)

Tim Ash: Landing Page Optimization- PubCon South 2009

Tagged with: analytics • marketing • seo • testing • tools

Filed under: Uncategorized

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