Understanding Landing Page Optimization

Understanding Landing Page Optimization

Proper landing page optimization is the ‘Holy Grail’ of any effective Internet Marketing campaign. The purpose of landing page optimization is to create an environment that generates a sequence of events that ultimately results in visitor conversion. Search engine marketing is steadily evolving into a consumer driven platform…a platform that recognizes the targeted nature of the visitor, precisely identifies their needs, and presents an ‘actionable’ response and corresponding solution to satisfy that need.

The single most important principle of effective landing page optimization for any Internet Marketing effort is to precisely identify and satisfy the needs of the website visitor. When focused and relevant landing page methodology is initiated the Internet Marketing objective is achieved and the need of the website visitor is satisfied. Unfortunately, in the current on line marketing environment, where everybody and his brother has access to web publishing software, most designers and authors either avoid landing page optimization or seriously lack the intellectual capacity to fully understand how crucial a role this process truly is to the development and implementation of Internet Marketing strategies.

The idea of mass producing and mass publishing various web projects under different domains to produce a small conversion rate on each website is an excellent example of this concept. I like to refer to this as Wal-Mart website publishing. Where volume means more than relevant content and the more customers you get to spend a dollar will eventually make a lot of dollars. The idea of building more web sites and adding to the almost endless source of poorly written content on the www demonstrates an obvious lack of understanding of simple landing page optimization techniques. If you posses the necessary technical understanding and creative skills to launch a thousand websites representing the same product under different domains you are certainly capable of implementing proper landing page optimization techniques.

Landing page optimization should always be inherently responsive and proactive in its design. A fluid Internet Marketing environment requires its architects to be agile, creative, and well focused on a common goal.

The ability of the visitor to immediately adjust to the landing page environment is crucial to the conversion process. When visitors are ‘hyperlinked’ or transported from various Internet Marketing mediums, how quickly they adjust to their new environment and their initial first impressions are critical. They must be able to recognize within the first few seconds not only where they are but how to effectively interact with page content. The quicker a visitor is capable of negotiating the parameters of their new virtual environment the more likely they are to respond in a positive manner to ‘actionable’ response.

One very crucial consideration when practicing efficient Internet Marketing and proper landing page optimization is to fully evaluate varying levels of browsing habits for visitors. A page that adheres to proper landing page optimization principles becomes a valuable resource to the website visitor. By clearly directing the visitor to relevant and helpful information and links that satisfy visitor needs, websites gain credibility, merit, and a corresponding level of value for page content.

Landing page optimization is also an effective tool in analyzing which content links are most valuable to the user. By tagging each available link and tracking the link usage valuable data can be obtained regarding traffic patterns and how relevant the content was to the visitor. The Internet Marketing campaign can then be refined based on traffic patterns and link usage to develop more efficient methods to convert visitors and ‘funnel’ traffic to the desired ‘actionable’ response.

A key principle when formulating landing page optimization strategy is never to take web traffic for granted. A visitor allows a small window of opportunity to seize their attention. The average visit to a web page can be very short in duration….in fact, most visits last about ten seconds. An effective landing page must provide immediate and clear content to the reader and literally grab their attention within a three to five second window. To accomplish this seemingly monumental task, never assume that ’simple’ is interpreted the same among all people. What may be simple and easy to understand content to one visitor may be painstakingly difficult to understand for another.

This point should be thoroughly explored when developing landing page optimization strategy for Internet Marketing on an international level. By its very nature, Internet Marketing operates in a global environment and within the context of an international economy. As a result, landing page optimization techniques must be both sensible and based on intelligent design to achieve maximum return on investment. In order for business and e-commerce platforms to survive in an increasingly competitive environment, effective landing page optimization techniques have become even more essential and demanding. Gone are the days when a flashing banner ad prompted a landslide of web traffic.

One very easy way to evaluate your landing page optimization technique is to conduct a simple market survey. In order to conduct this test you must first find the least computer literate person that you know. For the purpose of this illustration, it’s my ‘Uncle Leon’. I would have selected my mother but she writes code for highly sophisticated and specialized business applications. Anyway, back to the test and ‘Uncle Leon’. To conduct this test simply open the web page in your browser, sit Uncle Leon down in front of the screen, and say nothing. If Uncle Leon fully understands the message, is able to successfully negotiate the page, fully understands the content, and responds to an ‘actionable’ request, you have successfully developed an optimized landing page. By way of contrast, if Uncle Leon decides this exercise is a bit too difficult for him to manage, it’s time to return to the design table for another creative session. Remember, 75% of all website traffic is ‘Uncle Leon’.

The sole purpose of landing page optimization is to get the most people from every background to take advantage of a website offering. Creative web design doesn’t need to take a backseat in the landing page optimization process. In fact, the creative element becomes even more focused on a properly optimized landing page. Creative ways to organize and present a site’s offerings in a simple and aesthetically pleasing manner can be the ultimate in creative expression. Loud high-tech approaches to landing page optimization may work in certain forms of direct marketing in specific market segments, but the rule of simplicity in landing page optimization is the reigning King.

Keep in mind the objective to effective landing page optimization is to satisfy the needs of the viewer. In fulfilling the intrinsic needs of web visitors, make sure that you format your ‘call to action’ in such a way that the ‘action’ actually fulfills a need, as opposed to providing another choice. Landing page optimization techniques should maximize conversion rates with the least cost per lead. Your landing page optimization efforts should complement each of your Internet Marketing efforts as well as acting as an informational tool to gather detailed data for future Landing Page Designs.

When developing effective landing page optimization strategy, bear in mind that your audience is becoming increasingly more sophisticated and the environment is becoming more fluid by its own design.

About the Author

Copyright, Jackson Internet Consulting Group, George Jackson is the author of this article. For more information on Internet Marketing, Search Engine Optimization, and Web Design please visit: http://www.groundzerowebdesign.com

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Landing Page Optimization

Landing Page Optimization

When we talk about e marketing, landing page is also know as lead Capture Page.  This page becomes visible when the client / visitor click on an advertisement. The landing page optimization main focus is to maintain the appearance of page including the content. This helps in making the web page more enticing to the target audience. To make things, more clear you would have heard of PPC. Here, using the land page optimization, one customizes the lead pages to measure the effectiveness of each page.

You might be thinking it is easier to work on this page. No it’s not… like any other page it very well includes design, usability and content for the page. Many search engine experts say on this page content plays a crucial & persuasive role.  Various competitions have proved that a page with good content wins the battle over flawlessly designed pages. You might be thinking how. Well, words play an important role in life. We like to hear people who use good words and are humble in their tone. Similarly a good piece of writing attracts the attention of people.  People start reading something that is unique and builds the readers interest.

It would be interesting to know that website (big or small) indexed on the search engines is a possible landing page. If you are new to this concept then let’s be very clear that there are two types of Landing Pages: Reference landing pages & Transactional landing page.

Reference landing pages basically gives information that is applicable to the visitor. It can have reference links, content, images, etc.  Whereas transaction lead page influences people to complete the transaction by filling in the form. Even one can ask them to provide their email ids or contact information & adding them to the mailing list. This will help you to capture the leads.

For a big site lead optimization of a single page is difficult, there hub landing pages work. To know how Landing Page Optimization, can be helpful to you call up a SEO professional now.

 
About the Author

Kapil, is a SEO executive at a seo company India, Icreon Communications, software outsourcing India offers – seo services India , SEO Consultants, seo copywriting solutions, Online Internet Marketing Services India, website optimization services, Pay per click Advertising, online marketing india, email marketing services India.

Anyone has tips on Search optimization in Youtube?

this is not a “how to get more views on my video”. its the “how do i get ti land on the 1st page for a certain keyword?”

There are several things people should know
about labelling their video: “tags” are only the
3rd most important component in YouTube’s
search results. Words in the title are 1st, and
words in the description are 2nd.

And ahead of all those characteristics is your
YouTube username. Thus, “tags” are really in
4th place, and as such are the least important
element in any search.

[Whenever you do a search, how often do you
find videos at the top of the search results list
with no matching words in the username, titles
or descriptions? Probably never. If you ever do
come across a video like that with no matches
whatsoever, that's when the 'tags' are actually
relevant in the search.]

Thus if you’re searching for a video (your own
or somebody else’s), and you want it to appear
at the top of search results, type the username
first, and then the title of the video (or at least
the most unique words of the title).

If you don’t want your username being part of
the search (maybe because people don’t know
it), and you want your video to appear near the
top of search results, then make the video title
and description as long as you can, and write
plenty of “buzz” words. (If you’re fascinated by
‘tags’, try to include them in your titles.)

As for “generic” searches, it should come as
no surprise that YouTube employs the Google
search engine, which has its own peculiar set
of rules. Thus consider these when you label
your videos:

1 — Try not to use lots of hyphens (-), because
they are considered just like minus signs, and
compound words risk being totally eliminated
from any search.

2 — Avoid using many 1- or 2-letter words such
as “a”, “I”, “at”, “in”, “me”, “my”, “no”, “of”, “to”
or “we” because Google actually ignores those
types of words, and they too will most likely be
eliminated from any search.

3 — Use quotation marks to denote phrases or
words that must be together, or else YouTube
treats them like separate words. For example,
there is a ton of difference between just typing
Qantas Airlines vs “Qantas Airlines”, or typing
the spirit of Australia vs “the spirit of Australia”.
(Check it out yourself.)

A great example of all this is when I answered
another person’s Yahoo question a while ago,
who asked:…Why can’t I find my video whose
title is One in a Million-Hannah Montana?

Well, 1 — the name “Hannah” is automatically
eliminated; 2 — so are the words “in” and “a”;
3 — no quote marks means that the remaining
words are each treated separately. YouTube’s
search engine isn’t aware that this is supposed
to be the name of a song.

Thus, in this example, the person may as well
have written Million Montana One in YouTube’s
searchbox. Guess whose video didn’t show up
in the first 10 pages of results?

If you want more people to “find” your video by
accident, there are a few other things you can
consider — but first make sure you have a pen,
paper and calculator beside you.

While your video is on the screen, go through
the “Related Videos” section and find the ones
with considerable views. Click on those videos
to find their “date”, and with your calculator try
and determine their popularity with the formula
“total views” divided by “number of months on
YouTube”. After you have determined which of
the videos are more popular, take note of their
titles, descriptions and tags — and try to do the
same or likewise.

That way, your video will be even more closely
“related” to them; and whenever people watch
those other videos, your video should show up
more often and higher in their “Related Videos”
section.

Another thing that you can do is: when you are
on those other videos, click “Statistics & Data”
to see which sites “link” to those other videos.
Perhaps you can try to do the same with yours.

I hope my information has been helpful to you.

Landing Page Optimization Tips

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