Use the Search Terms in Your Landing Page Headline

The headline is perhaps the most important piece of your landing page.  It is the first thing a potential customer sees.  It is also the first marketing message your deliver.  The goal of the headline capture the visitors attention and persuade them to read the rest of your sales copy.

The best way to capture a visitors attention is to demonstrate your landing page is relevant to the search term.  If a visitor believes the landing page will satisfy the reason for the search, they are more likely to remain on the page.  If you can display the visitors search term in or around your headline, that will convince the customer that you landing page is what they are looking for.

Assuming you only one keyword in your ad group, or at least on a few terms centered around a single keyword, you can put that single keyword on your landing page.  If you can incorporate that kewyord into your sales copy, the more likely the visitor will stay.

Adwords Dynamic Keyword Insertion provides a more flexible means of determining the visitors search term.  First, you add a querystring parameter to your destination url.  The parameter could be named something like “SearchTerm”.  Then, use Dynamic Keyword Insertion to to supply the value of the parameter.

Dynamic Keyword Insertion will replace the Adwords tokens with the search term the user searched for.  This means that the destination url will contain the exact search term.  This is more targeted than putting your keyword in the landing page.

Your landing page must be able to generate dynamic content.  You want your landing page to check for the SearchTerm parameter in the querystring.  If found, display it as your headline or part of it. 

This technique will make your landing page more relevant for your users.  You should get an increase in conversions.

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Landing Page Urls

The Inter-Relationship Between A Conversion Action And A Landing Page

While designing and developing an adult-themed website is a challenging task beyond doubt, adult web site promotion is no cake walk either. Adult web marketing is integral to the business goals of any adult web site. After all, why would any entrepreneur take any interest in a venture unless one expects profits in return? Not to mention, adult web sites are widely considered to be highly lucrative and commercially viable.

Understandably, web masters spend substantial time, money and efforts on strategic adult web promotion and strive to secure a conversion action from their target user groups. A conversion action under adult web marketing purview can include the following:

• Prompting the visitor to lead to a particular adult website for promotion;
• Request for contact information to generate a database of leads;
• Prompt visitor for a follow-up action;
• Subscribe to organization’s newsletter, updates or latest news;
• Download a particular offer available free of cost, including a video, an e-book, an application, a market research report or a video etc.;
• Convert a visitor into a customer and so on.

The conversion action outlines the main motivating factor behind adult web marketing and promotion. Accordingly, adult website promotion involves active implementation of various Search Engine Optimization (SEO) services, including Pay per Click (PPC) ads, and focus on the Landing Page Optimization.

Landing page is the web page that greets the visitor when a visitor clicks on the URL of the particular adult website on the Search Engine Results Pages (SERP). The purpose of a landing page is to prompt a conversion action from the visitor.

As any adult website aims at multiple conversion actions, it is a prevalent strategy in adult website promotion to design and implement a different landing page for each search keyword to drive home corresponding conversion action, as suggested most approximate by the visitor’s search key phrase in question.

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What is ezcoolpages???

i don’t what it is but everytime I open my IE its shows the page cannot be displayed and in the url the ezcoolpages appears (http://www.yahoo.com.ezcoolpages.com/10026/landing.php) I’am connected in the internet and pls give any answers in ways to remove it pls pls pls thank you!!!!!!

Looks like some spam got on your computer. Go to Tools/Internet Options and fix your homepage URL.

Add a Tracking Code to a Url And Track Your AutoResponder (AWeber) Leads

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