Why Your Adwords Ad is not on the First Page of Results

Your Adwords Ad fell off the first page of results for one reason.  The quality score was poor.  You may have heard other factors caused it, but the quality score is the reason.

The initial quality score is determine by the revelance of your ad and Landing Page to your keyword.  If you optimize both your ad and your landing page for the specific keyword, you should have a good initial quality score.

You optimize your ad by using the keyword in the ad.  Put your keyword in the headline and/or the description.  It’s also a good idea to have the keyword in the url of your landing page, which puts it in the destination url.  In addition, you can put the keyword somewhere in your display url, since it won’t affect the destination url.

You optimize your landing page by applying the same techniques as Search Engine Optimization (SEO) would have you do. 

* use the keyword in the page name or path path.
* use the keyword in the page title.
* use the keyword and related keywords in the keyword meta tag.
* use the keyword in the description meta tag.
* use the keyword inside “h1″ html tags on the page.
* use the keyword throughout the content of your page.

The quality score is also affected by the ads CTR.  As your ad gains impressions and clicks, Adwords computes your click through rate (CTR).  Adwords draws conclusions about your ads relevancy from the CTR.  Google assumes that if your CTR is high, above 0.5%, then your ad is relevant and your quality score goes up.  Conersely, if your CTR is below 0.5% Adwords assumes it is not relevant and lowers your quality score.

An inactive ad has either an initial quality score that was poor that made it all but impossible to get a CTR and it went inactive.  Or, the CTR for a good initial quality score is below 0.5% and it damaged the quality score to a point that the ad went inactive.

You have 3 options to fix the problem.

1) Delete the keyword.  This is often a good solution because the poor quality of the keyword stops becoming a drag on the quality score of your entire campaign.  Campaigns have a quality score based on all the keywords, so a poor keyword can damage the quality of other keywords.

2) Improve the quality score.  This generally means improving the CTR by rewritting the ad sales copy to more persuasive.  The more appealing the ad is to consumers, then more clicks you will get.

3) Increase your maximum CPC bid.

About the Author

Are you over paying for your Adwords campaigns? Have you experienced any of the following problems using Google Adwords?

• High cost to maintain your Adwords campaign
• Poor quality score affecting your bids
• Low Click Through Rate for your ads
• Minimum bid for your keywords is too high
• Landing Pages that don’t convert

There is a solution to all of these problems. Slash your Adwords costs in half and get more traffic with the free Adwords Strategy Guide. Get your copy now.

Poor Landing Page Quality Score

Optimizing Adwords campaigns using the score 'Keyword Quality

If you are a PPP (point-per-click) the practitioner announcement, creating new advertising campaigns using Google Adwords tool is easy. Just upload your keywords ad using the Adwords Editor and creating ad text on that basis. After reviewing the ads and setting bids, your campaign PPC advertising is ready to launch. Each keyword you automatically get a level of quality that affect the cost of your PPC advertising campaign thereafter.

Quality Score for ad relevance

Adwords Quality Score 'keywords measures the relevance of PPC ad for search queries that users do online. For example, a user searches for "ppc" as the keyword will be given a list of results search websites CSF. When the user clicks on one of those Google ads on the page is on the PPC or similar keywords. Page ads to encourage users who are interested in the topic, first click them to learn more about similar topics. When users see ads PPC page, or click on them, advertising was a success, and the keyword used for classified ads accordingly.

Quality Users of keywords is an important value in the Google advertising system, which benefit, advertisers and website publishers alike. Without the level of quality, relevant ads are not monitored, and the ads that show are not compatible with the needs of users, resulting in failure in advertising.

Quality Score Calculation

Whenever there is a keyword matches a query Ad research, the level of quality for the key word is calculated, because this means the word can mean a notice. the quality level is calculated using CTR CTR is the number of clicks the ad receives compared with number of times the ad was shown (or what is known as "print"). targeted keywords are more general CTR keywords and a well prepared PPC campaign. A high CTR leads to a high quality.

A keyword is the initial level of quality is derived from the way he performs to other advertisers in the past. Adwords is a monitoring system in place that assesses the performance of each keyword in the PPC ads before. A base score is then derived and the score is the key word in initial quality for new PPC ads. What happens then either decrease or increase the level of quality.

Quality construction for PPC campaigns

From a high level of quality means that the keyword is effectively to advertisers in the past, Google focuses on the cost of such keyword advertising. Knowing that a group of keywords your new PPC campaign have low levels of quality that will tell you whether or not the overhaul of the campaign. A low level of quality advertisers spent did not well with the keywords, but high quality also means that many advertisers are creating their own PPC campaigns to these keywords, providing strong competition.

Deciding to improve the quality of a keyword, optimization Account AdWords campaign, the creation of descriptive ads and ad groups, and in order by keywords related to all groups. A strategy PPC campaign to maximize its level of quality is also supported by the analysis tool can suggest the Word key pages ad optimization landing copies of advertisements and other activities to improve performance.

About the Author

Debbie Everson is the CEO of SearchMar.com, the leading provider of search engine optimization & online marketing solutions to over 200 small businesses. Debbie brings over 15 years of experience leading SEO and direct marketing programs for some of the most respected brands in technology, retail and healthcare. Read my SEO Blog. Follow me on Twitter. Call 866-885-6263 for a free consultation.

Google Adwords Quality (and Improving It!)

Tagged with: adwords • best_practices • landing-page • quality-score • qualityscore

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