How to Create a Landing Page

First of all, what exactly is a landing page? A landing page is a web page where the online visitor will eventually end up on and sees the products and services that are on sale. Since the birth of Internet marketing, many Internet marketers are familiar with Landing Pages. It used to be that landing pages are kept simple with a small amount of texts and a couple of images. However, as Internet marketing evolves, landing page starts to have different requirements.

For example, modern landing pages usually contain more content. They also affect other aspects of Internet marketing such as quality scores for your pay per click (PPC) campaigns. Sophisticated advertising platforms such as Google Adwords and Yahoo Search Marketing analyzes the landing page and assign it with a quality score.

The quality is affected by several factors. For instance, Adwords recently added the loading time of the landing page as one of the factors affecting quality score. The higher your quality score, the lower the bids. In other words, when you have a high quality score PPC campaign, your ad may appear higher in ranking even though you and your competitor may have the same bids.

Obviously, this has serious implications on the success of your PPC campaigns. If you fail to optimize your landing pages for these advertising platforms, you may be accused of promoting a low quality website and be penalized. Being penalized means you may be required to place much higher minimum bids just to get your ads to show up. This will effectively kill all chances of success for your PPC campaigns. So how should one go about creating a landing page?

Firstly, remember that the primary goal for creating a landing page is to sell your products and services. So your sales copy should be as powerful as possible. The better your landing page converts, the more money your internet business makes. So you want to be sure that your website converts really well before scaling up on your advertising. As a rule of thumb, a conversion rate of 2 to 3 percent is considered decent.

Next, you need to optimize your landing pages so that the advertising platforms find them friendly. Here are some quick optimization tips.

1) Write naturally but be on topic.

PPC engines analyze your content for relevance. The more relevant your landing page is to the keywords that you are bidding on, the lower your bids will be. To make sure that you don’t get penalized unnecessarily for irrelevant content, you just have to write naturally and write on topic. There is no need to stuff the landing page with keywords.

2) Place the keywords in the page title and if possible, in the URL as well.

This will ensure that your page appears relevant to the PPC engines. PPC engines are notorious for being highly sensitive, and they pick up keywords from your page title and Landing Page Url.

If you want to avoid the hassle of optimizing your landing page, you can always use a Landing Page Generator. A landing page generator is a great piece of software that will optimize all your pages for you and save you a tremendous amount of time and money.

About the Author

Feature rich Landing Page Generator available at an affordable price for Affiliate Marketing.

Ppc Landing Page Examples

Is Your Landing Page Reeling Them In?

SEO is important on every page you publish, but there is no doubt that one of the top priorities for your best SEO techniques needs to be your landing page. This baby is the spot your prospects wind up when they find you after clicking on a PPC ad you place. In order to gain the most benefit from your landing page, you need to make sure you are optimizing it with your best SEO tactics.

Take a close look at your landing page and make sure you are hitting the highlights. For example, is your page (or pages) laid out with consistency? Make sure everything flows, including graphics, text and sales options.

Do you have a clear call to action- or better yet several of them? Landing pages are the perfect place to scatter your calls to action throughout the length of the page. Some people like to read a lot of copy and others prefer to just click straight through to the shopping cart, so place several links liberally throughout the page.

How is your pricing set up? Is it clear and concise? Do you have options for international currency? What about credit cards as well as PayPal or other Internet payment options for those who don’t have a credit card? Do you have payment plans or just a single pay option?

Test the various components on your landing page. Things like color, font, text size and graphics placement can make a huge difference in the effectiveness of your page. While it helps to keep things interesting, don’t go hog wild with crazy font colors or sizes, lots of banners or other frantic graphics. You don’t want to confuse or annoy your customer. Keep things easy to read, easy to follow and easy to click on through to the transaction page. Vary things up occasionally and test your results to see what works best for your target market.

Make sure your company contact information is easily available on your landing page. This is your opportunity to prove yourself credible- so show people how they can reach you with any questions they might have.

Your landing page is a place to build your customer’s confidence in you and your products. It is the step before the actual transaction takes place- and it usually provides you with the key opportunity to capture your prospects email address so you can add him to your list for future sales messages.

While the landing page is filled with information, you need to be careful to avoid overwhelm. If there is too much going on the page, your prospect will quickly click away and move on to calmer pastures.

As with all things Internet, content is king on your landing page. What you say and how you say it is important! Give your customers a reason to buy from you and to buy now. Leave no room for argument, but do so by selling with integrity, facts and persuasion rather than hype, high pressure and hard sell tactics. Tell your story; tell it well and your landing page will be a success. Keep things clean, clear and concise and your optimization techniques will make your landing page an indispensable part of your sales funnel.

About the Author

is a freelance writer providing articles for Trace Media – a New York seo company specializing in getting websites up, and making sure they perform to their full potential.

A good example of a successful landing page for pay per click?

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