Squeeze Pages – the Art of Follow Up

Saturday October 13tch, 2007

The biggest craze in viral marketing techniques right now is “doorway pages”, “Lead Capture Pages“, “name squeeze pages”, or more commonly and simply termed…..”squeeze pages”. They all perform the same function, but are used in slightly different ways to ultimately achieve the same goal, to generate HUGE email lists of prospects that you can market your products, services, or affiliate programs at some point later on.

We’ve all heard it said 1000 times! “The money is in the list.” However, in this marketer’s professional oppinion, this statement is only partially true. You could have a GREAT prospect list of ONE MILLION PEOPLE, but if you don’t have anything to offer them, or worse than that if you are NOT sending out regular emails then you will never make a dime!

The money is in the FOLLOW UP, not just in the list itself!

You have to work hard to not only gain your prospect’s trust, but to KEEP it. If they feel some sort of connection with you when they see your emails coming in each week then they will be 100 times more likely to take the time to at least read what you’re offering them.

Don’t drown them with sales copy after sales copy. It is best to give your subscribers tid bits of valuable helpful information that they can use for whatever niche they’ve signed up for. If they think that you will be giving them the latest and greatest techniques they will WANT to read what you have to say in your emails that come in their email box. If you are offering really good content and not just a mountain of sales ads they will eventually look forward to it!

* Here’s a tip for you – Try NOT to sell them anything for the first 7 mailings. Send them out small bits of information that would give them something of value and of course include a link at the bottom of your emails for “more information”, but do not put any actual sales copy in your newsletters or ezines. Let them come to you on their terms at first. If they WANT more info they will click on that link that says “For more information on….” and THEN you will have a much better chance of converting the website visit in to a sale. If they visit your website at first this is fine. Statistics have shown that quite often a person needs to SEE or HEAR about a business an average of 7 times before they will feel comfortable BUYING from them. So give them something of value and then on the 8th email at the end of the second month start to offer them a little bit more “advice”, still making sure that you focus on the art of “selling by not selling”, which I will go in to greater detail about in my future articles.

I could sit here and SPOON FEED YOU great information, and some of you might even listen to and take the time to adapt some of my techniques to make some quick cash, but in a week or two you would be back HUNGRY for more juicy tips and tricks!

For more information sign up for MY “Squeeze Page” opt-in marketing tips list. This way you could get the weekly newsletter that I send out every week already PACKED FULL of juicey information to show you HOT NEW TIPS & TRICKS to help boost your Internet sales and marketing campaigns. It all starts with just 2 easy steps;

• Step One: Go to the URL below and SIGN UP for our “Super Squeeze Page Generator” service! This will save you a TON of cash, not to mention a moutain of time and frusteration with your future advertising campaigns!
• Step Two: Once you’ve made your final payment for the nominal $11.97 (worth a THOUSAND times as much), make sure to go back and sign up for our newsletter. You will need to check your email to “confirm” the new “opt-in” that you signed up for on our final “squeeze page”. By simply doing this you will receive the amazing tips and tricks that I promised you above. I promise you will NOT be disappoointed!

About the Author

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One other nice implementation of a squeeze page that I’ve seen is one that passes information from the squeeze page on to the next page. So, the next page that you get to after filling in the form may have your name, or some other personal data, right in the copy on the page.

An example of the above might be a site selling pet toys. The form might ask what type of pet you have and your pet’s name. On the next page, for more detail visit to www.build-own-list.com as you read through the copy you might see your pet’s name scattered throughout the page, or you might see mention of the specific type of pet that you have.

The type of squeeze page described above can be very powerful if done correctly. If it’s not too blatant, your visitor may not even consciously notice that the page is personalized and specifically targeting him. For example, if that page only mentions the type of pet that you have, for more detail visit to www.mailing-list-gold.com or some other seemingly innocuous fact, the personalization will still make the copy talk to YOU more. However it won’t be as “in your face” as when the copy uses your name.

There is actually a piece of software that will generate this type of squeeze page for you. That way, you don’t have to understand how to set up coding that tells the page how to pass variables from one page to the next. This software is called Squeeze Page Generator.

When you visit the page above, enter your name and email address, and the demo will show YOU what your visitors will see when you use this software on your site.

I’ve tested Squeeze Page Generator on some of my sites, and it DOES increase conversions. I prefer using it where it’s less “in your face” as I’ve described above

When you use Squeeze Page Generator that way, your visitors feel more connected to you and your copy, but they don’t really know why. I think that makes it more effective.

Many online marketers do use squeeze pages, because, while they may irritate a small percentage of your visitors, they have been proven to increase your signup percentages. If they don’t opt-in to your list, then there’s no way for you to follow-up with those who don’t buy on that first visit. Consider adding squeeze pages to your marketing arsenal today.

http://www.mailing-lists-profit.com
http://www.confessions-followup-marketing.com

About the Author

Rajesh Khanna

Instant Squeeze Page generator

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