What is a good CMS to use for websites non-news/blog?
I was hired to make a website and all the CMS to use and recommended that I use is to press releases. WordPress CMS is always better to lie, but that requires you to make blogs. The site has hired me to a website providing information company. No new posts ... Only images and information. So basically I want a CMS that has: - Gallery / Photo album - SEO-friendly - lots of plugins and Themes - A CMS allows easy creation - a CMS that allows you to have a landing page in the middle column is welcome to this area of the site / information about it .... no no news is just text. Any suggestions would be appreciated!
Hmm, I do not know who told you that WordPress requires you to make blog posts, because this is not true. If you use WordPress as a website was just created two new pages, call a "Welcome" page (This will be your new home page, you can put a text if desired) and a page called "blog" (leave this page completely blank without text). Once you've created two new pages, go to "Settings"> "Play" and see "displays the before "and two options, check" a static page "and then select the" Welcome "page that you created your" Home ". To the" Posts page "and select" blog. "Now, your" Welcome "is the main page (home page) and" Blog "page is where messages. Now all you have to do is go to" Appearance ">" Menus "to create a customized menu and not include "blog" in your menu and go. Otherwise, delete the "blog", but the page is generally not recommended to do so (may need it later). However, if you already use another CMS I recommend Joomla, Drupal and DotNetNuke (for Windows) I've also heard good things about CMS Made Simple. I think continue to WordPress, because it already knows and does everything you need. Hope this helps
Do jokers and pranksters just take it a bit too far sometimes?
“A Jordanian mayor is considering suing a newspaper over an April Fools’ Day report saying aliens had landed nearby.
Al-Ghad’s front-page story on 1 April said flying saucers flown by 3m (10ft) creatures had landed in the desert town of Jafr, in eastern Jordan.
It said communication networks went down and frightened townspeople fled into the streets.
The mayor, Mohammed Mleihan, said parents were so frightened they did not send their children to school that day.
“Students didn’t go to school, their parents were frightened and I almost evacuated the town’s 13,000 residents,” Mr Mleihan told the Associated Press.
“People were scared that aliens would attack them.”
He immediately notified the security authorities, who he said combed the area looking for the aliens. They did not find any. ”
Just in case you are not clear what a landing page is, it is the first page a customer sees when they come to a site that you own from an advertising link. This is usually from an affiliate link in a blog post, article, or even search engine (similar to a doorway page). As we all know, first impressions are everything, and the web is no exception. What do you need a landing page for? You want to convey to the surfer that you have what they want, they can get it easily in one or two clicks, and they can do this with little or no distraction.
The first objective to designing a good landing page is “singularity of purpose,” which simply means: the main purpose of the surfer’s visit. What are they there to do? Buy a product, join a newsletter, fill out a survey, or click an affiliate link? If you do not know, then you can be sure that your surfers will not know. Lets assume, for the sake of this example, that you are selling an ebook. Lets also assume that the surfer is coming to your landing page from a link in an article that you wrote and submitted to an article directory. In this case, you have to decide whether you will send them directly to a sales page, or to your landing page first. This is a matter of judgement. Read over your article and decide whether or not the customer is presold on your product after reading the article. If the article explains multiple features of your product specifically, then it would be a good idea to send the surfer directly to your sales page instead of a landing page first.
Lets assume that the only time you mention your product specifically in the article is in the author resource box at the end. Since you haven’t presold them on your ebook at all, it is a good idea to create a landing page, and then ship them off to the sales page, which explains the ebook in detail. To achieve singularity of purpose, it is best to focus on the single main reason someone would buy your ebook. Take this reason and form it into a question. For example, if your ebook was a special weight loss program, you could write in bold letters, “Tired of Scam Diets? Wanna Lose Weight Now? Click Here To Find Out How!” If you read closely, you can see that I squeezed in another important facet of the landing page, a call to action. A call to action is just what it sounds like, it is telling the surfer to do something, and that something is to follow your link. In that one short sentence, you singled out the one reason they are here, and you told them what they needed to do in order to fulfill their need. That is a landing page.
The other parts of a landing page are graphics, fonts, video, and sound. Depending on your budget, and maybe skillset, you can use any combination of these to enhance the performance of your landing page. The main purpose for using any of these is to catch the surfer’s attention. Some landing pages use sound and graphics to do this, but the most effective way is catchy graphics. If you can get your surfer’s attention, then you will likely get yourself a clickthrough, at the minimum. If you can’t design the graphics yourself, then you can get a graphic designer to do it for you at a very affordable price. Go to one of the freelance auction websites and post a project describing exactly what you are looking for. Graphic designers will bid on the project and you can choose who gets to do it. Make sure that whoever you choose has a portfolio of past work for you to look at. For a nominal fee you can get a bunch of custom designed graphics for your landing pages, which will pay for themselves many times over if used properly.
About the Author
Find out how I make an average of $11,200 per month using my special niche internet marketing system, to learn how to start making serious money online visit http://www.nicheinternetmarketing.info
What is the CONgress government doing for the Kashmiri Pandits in India?
Wikipedia says the following:-
Thousands of displaced Kashmiri Pandits live in refugee camps even today. Their status has been described as “Refugees in their own country,” and they remain the only internally displaced group within India to remain in refugee tents. Indian government statistics show that there were 55,476 registered Kashmiri Pandit families living in Jammu, 34,088 in Delhi, and 19,338 in other states receiving government support. Government-managed camps housed 5,778 families in Delhi and Jammu. The government provided monthly cash relief of $70 (Rs 3,000) and basic dry rations to the 14,869 families in Jammu. In Delhi, authorities provided $75 (Rs 3,200) to 4,100 families.
What they really need is their LAND, USURPED BY ISLAMIC TERRORISTS, BACK FOR GOOD.
The Indian people who are unaware of this gross injustice please see the following page. The whole world can read it.
http://en.wikipedia.org/wiki/Kashmiri_Pandits
NOTHING !!!!
I have seen some camps… and they are living in miserable condition…
they have been driven out of their own homeland by muslim fanatics…and are living like beggers in their own country.
Is there anything more shameful than this for hindus ???
Do you create your own Sales Letters or Squeeze/Landing Pages for your products each time yourself?. Or do you either pay; someone else to generate them for you using your ideas and thoughts or do you pay a professional Copywriter to produce them for you?. If you’re like me then you probably dread the idea of starting out to create that new ‘hot’ sales letter from scratch, or design that new squeeze or Landing Page to sell your product on the Internet. For any marketers who hate to write, then spending hours putting together sales letters or web pages from scratch is torture – I know!.
The problem is that writing a sales letter or web page is hard, it takes time and the content needs to be great to get people to take action. Nothing stops your “sales dead in it’s tracks faster than poorly written sales letters or web pages. Your sales letter or web page is your digital salesman on the Internet and if it does a terrible job, you can say goodbye to any chances of you ever making any sale online. Whether you want your website visitor to ‘opt in’ to your newsletter, download a freebie or make a products purchase, it all depends on how well your sales letter or web page ‘Sells’.
Do you need a sales letter for your products?. Do you hate writing and find it difficult knowing where to start?. Are you on a fixed budget and cannot afford to pay a copywriter huge amounts?.I am sure every marketer on this planet agrees that, a sales letter is the most important part of your product sales and without a great sales letter or web page, no matter how great the graphics are, no matter how great your product is, people just don’t want to pay you!.
So, what are your options?. Hows about a simple piece of affordable software that will generate them all for you – welcome to “Sales Letters Creator 2009“
This is what you really need!. All you have to do is use this effective software to create your own fresh sales letters again and again!. With Sales Letters Creator 2009, you can create a stunning sales letter or web page that will force people to give you money time after time!.
The best part of this software is that the step by step process is so so simple:
Run the software (installs on your desktop in a few clicks – Microsoft Windows only)
Follow the very simple directions you see each step of the way
Fill-in the blanks with the information about your product for each section
Insert your payment processor information for your order link
Preview the sales letter to make sure it is how you want it to look
When you’re happy with it, click the “Save” button.
Totally simple for the beginner and a real time saver for the seasoned pro!. When you have gone through the quick steps and filled in the blanks, you only need to press GO and instantly you have a complete, ready to use professional looking Sales Letter in a flash!. Finally, the sales letter HTML file is made automatically too – you just tell it where to save it and it’s there in an instant!
Here are some of the unique features of Sales Letters Creator 2009 that no other software of its type has:
Expert written copy text templates – just fill in the blanks to create winning sales letters in minutes!
Simple help notes and guidance for each step to make it even faster to complete!
Pre-written proven powerful Headlines to choose from – simply pick the best one for your offer!
Select from a range of pre-written Introduction sentences to “hook” your reader!
Ready-made Testimonial & Money Back/Satisfaction guarantee templates to choose from to build credibility!
Finish off strong with ready-made closing and P.S. statements
Fill-in your website’s info to automatically create meta tags which is important for SEO!
Paste in your order/payment link & your order button will appear automatically!
Ability to preview your sales letter before you save it to make sure it’s just right!
Output your sales letter as an HTML file with one click!
Sales letter HTML file easily editable with any HTML Editing software!
NEW! You can now add 2 videos into your sales letter automatically from YouTube, Google Video, and more!. This is the first application to ever have this feature!. Awesome!.
Remember – your Sales Letter is the lifeblood of your business!. Nothing stops a sale dead in it’s tracks faster than poorly written sales letters. So stop procrastinating and start writing your own winning sales letter time after time!. Your sales letters will practically write themselves because all the foundation work is already done for you.
Step-By-Step Process – “Sales Letters Creator 2009″ walks you through a simple step by step process from start to finish. All you do is fill in the blanks!. There is no way you can go wrong with this quick and easy process!
Builds The Web Page For You – See your web page come together right before your eyes!. There is no mucking around with HTML code and getting stuff in the right place. Just enter your text in the boxes and click build!. Its that simple!.
Dead-Easy To Use – so easy to use following the step by step procedure entering your specific information in the boxes as they appear!.
Perfect Presentation Every Time – It is comfortingly surprising how smart “Sales Letters Creator 2009″ is. It will format your sales letter beautifully every time so your sales letter doesn’t end up looking unprofessional and you won’t have to mess around changing fonts and styles.
Expert Pre-Written Copy – Copywriting is a skill that is hard to attain but this software is already pre-loaded with awesome copywriting Headlines, Hooks, Phrases and words you can swipe time after time!. Use them in your sales letters and it will look like a real professional production!.
No Faster Way To Build A Sales Letter – It is almost perfect to use and after the first ‘Preview’ there are normally just a few little things to clean up, but it definitely has the advantage over being at my keyboard for hours on end!.
Create Unlimited Sales Letters – You only need one copy of Sales Letters Creator 2009 software and you can make any number of sales letters anytime you need. Your investment will soon pay for itself because this “pay once, benefit forever” perk is unheard of!. If you know about hiring a professional copywriter – you know that they can sting you with a hefty bill for every sales letter generated!.
The Sales Letters Creator 2009 software was written with the assistance of a top Copywriter who usually charges tens of thousands of dollars per sales letter!. You can rest assure that the sales letter that you produce will roll out expert looking, high converting sales messages to your list or prospective customers!.
In conclusion then you will enjoy the following benefits:
No Copywriting skills necessary!.
No HTML knowledge needed!.
Create your sales letters in less than 20 minutes with the pre-loaded ready-made text templates!.
Never pay expensive copywriter’s fees ever again!.
Step by step creation process – This software instructs you what to write from start to finish!.
Create an unlimited number of new sales letters anytime you need!.
Buy this software once and use it for life – Free upgrades Included!.
It is easy to use and comes with PRE-MADE, High Impact Templates – you just fill In the blanks!. That is it!.
Remember you can also add Videos into your Sales Letter Creator 2009 automatically from YouTube, Google Video, and more!. Truly Sensational. You can pump out great looking Sales Letters In 50% less time without paying a copywriting fee!. Make sure to grab your copy and don’t be left frustrated with your sales letters content anymore!.
About the Author
Independent and individual reviews on anything that I believe will be of benefit to everybody.
Landing Page Generator Software
Tips For Generating Quality Leads on Autopilot
Generating leads is the lifeline of every marketer. Did you know that according to a survey by Forrester Research sixty percent of marketers say online advertising is more effective than traditional advertising when it comes to generating targeted leads. Online lead generation is even more appealing since once the process is in place generating leads on autopilot is how the activity takes place.
The process of generating leads on autopilot begins by creating something for the prospect. A special report, a gift, a CD, or an e-book are all good items to use to collect quality leads. Once you have the items in place, the next step is to design the materials to attract the buyers.
You can use a one-page website, commonly called a landing page. On this page, all you are doing is explaining your offer and its benefits. In order to receive the offer the reader must complete an online form. The sole purpose of this page is to get the prospect’s name, address, and e-mail information.
The online form can be as simple as name and e-mail address or it can include other questions to help you learn more about your prospect. A word of caution, don’t make your form too long. If there are too many questions, prospects often will either skip the less important questions or not even bother to fill out the form to get your freebie. Also, make sure to specify clearly the action you want the reader to take. For example, To receive your free… complete the form below.
Once your landing page is complete, submit it to the search engines and create online ads to direct the prospect to your page. The next step is collecting the leads and delivering your offer.
If your offer is digital, the easiest way to deliver is to use auto-responder software or services. Auto-responders allow you to set up your message, attach the free information you are providing, and automatically send it to the requester. If you choose, you can also use the auto-responder to send other messages automatically at designated intervals.
The auto responder delivers the information immediately, and stores the requestor’s e-mail address and other information in your database. Voila! You are generating leads on autopilot. Once this process is set-up it can provide valuable leads for you time after time without your input. Thus, the entire lead generating system is virtually hands free.
About the Author
Srini Saripalli is a Technologist, Marketer & Entrepreneur turned Business Optimization Expert. Visit Success Engineer and get your FREE CD on how to plan your own business Success.
Use Attractive Landing Page to Make Your Business Grow
A Landing page can be described as a simple web page where viewers are directed when they click a particular search result or online ads Landing Pages play a vital role in the internet marketing campaign as it is the preferred page where business owner want his potential customers to be directed, once they click on the link. If you are interested in increasing your revenues and to create an impression on your visitors then the landing page should be different from your service pages. Usually business owners tend to direct their customers to the home page but without an attractive landing page it is difficult to increase your prospective client base.
Creating an attractive and relevant landing page is the first step to increase your online sales. Web designers should keep in mind that it is important to retain the customers and the efforts should be on optimizing the landing page, providing newsletters and other useful software gadgets that visitors might find interesting. A smashing heading and some attractive information can make a great landing page that will help you to convert your potential customers to buyers. A business that generates lots of traffic but very few lead or sign ups is really very frustrating and business owners should give it a thought and concentrate on developing a landing page that can impress the viewers and make them stick to the website.
Few Points to be Considered While Designing a Landing Page
Display relevant information to your visitors: Users always look for specific things on the net and the best solution to attract them is to provide relevant and attractive information that is useful to them. Compelling content that provides solutions to the problems help to retain the visitors.
Always focus above the Fold: Display enough content above the fold so that the visitors can take a decision about sticking to the website. If the user has to scroll to find out the offers then most probably he will decide to click the back button.
Provide multiple response options: Designing a landing page that generates a lead should be your chief aim and to allow the visitors to respond, highlight your contact information or customer service options.
Make the page readable: Display the most vital information about your site close to the middle and do not try to distract them by any other graphics or images. Choose a font and color that is readable with a suitable background.
Design simple forms: If you want to gather information from your visitors then you can ask them to fill up certain forms. The forms should be kept simple so that the visitors do not have to think too much before providing the information. User friendly forms with fewer fields are easily filled up by the visitors.
Define your conversion: The landing page should be designed in such a manner so that the conversion process is well stated. If you have a newsletter on the landing page then there should be an option to enter an email address and an accept button.
The importance of sales and marketing strategies in business cannot be denied. This is because without either of these business processes there would be no business to run in the first place. However to implement sale and marketing strategies is no easy task, mainly because you have to carefully craft out these strategies to suit your particular business. By using software for sales and marketing purposes you not make this job easier but also faster and more efficient as well.
You save time and you can also save a lot of money as you do not need to hire the services of a separate sales and marketing force. By using sales and marketing software you can combine these two business process together and give one person the job. The purpose of sales and marketing software is to facilitate the implementation and operation of the sales and marketing processes of a business. This means that your work burden becomes lighter and allows for you to concentrate less on the data entry side of things and more on practical matters.
Today there are plenty of softwares available for sales and marketing purposes online. All you have to do is go to a reliable search engine and type in your keyword search and you will be flooded with a plethora of sales and marketing software. But remember that before you choose to buy any software you are completely aware of what the product is all about and if it meets your operational requirements. Also make sure the software is compatible with your PC.
Some popular sales and marketing softwares in the market at the moment include:
Top Sales – available at http://www.ceeksoft.com Top Sales is a powerful sales and marketing software tool. It lets you not only manage your documents and contacts but your emails as well, so as to enhance sales productivity with functions like a daily contact manager, mailing lists and email auto-responder. Both cost efficient and effective Top Sales lets you focus on your customers with contact classifications, a document management tool, an email organizer, sales data entry/invoicing and analysis, sales order processing, purchase order processing, inventory control, mass faxing, English and non English language data entry and reporting support, security control and network support. This software is especially online marketers as well as for home and small businesses as it can help build customer relations efficiently and effectively by making the sales and marketing process a more personal experience.
Top Sales has 2 editions, the Basic Edition is a single user version that is available online for free, while the Personal and Professional Edition will function in Demo mode for a 30 day trial period after which you have to purchase it. Also available are online tutorials and demos for help.
Topica – available at http://www.topica.com Topica is the ideal sales and marketing software solution that combines performance-based advertising services with a user-friendly hosted application (ASP). Perfect for Internet retailers, online publishers, direct marketers and interactive agencies, this software uses the most up to date conversion tools with key data integration and analysis features. Topica software includes; data integration tools, direct integration of leads, customizable data-capture forms, automated imports and exports of from CRM or SFA database and the ability to modify landing pages. This software operates on a variety of delivery platforms and offers dedicated IP addresses as well. The best part of buying this software is it is fully customizable and if you are not satisfied with the software during the first month of use, you can get your money back!
ListGrabber – available at http://www.egrabber.com This sales and marketing software lets you import contact lists directly in your database without having to copy/paste or type it in. It also gathers and downloads business contacts from the Yellow Pages and online business directories as well. This software lets today’s sales and marketing personnel build their contact lists, check and eliminate duplicate records, send emails to single or multiple email addresses as well as extract emails from web pages. Simple and easy to use, ListGrabber ‘captures’ address along with a business’s name, address, phone number, fax, website and other contact details, so that you as a businessman can save both time and money by getting high quality lead lists so that you can prospect for new clients while at the same time retain older ones. You can download a free trial copy for 10 days or you can buy this software online. Online live help is available as well as online product demos.
Fast Start Sales & Marketing Pack – available at http://www.ozgrid.com/Services/sales-marketing.htm For $29.95, this sales and marketing software has Excel templates that let you get Direct Marketing Analysis, Cash Flow Histories, Monthly Sales Projections, Progress Reports, Project Cost Summaries, Quotation Requests, Sales Goals, Sales Planning Worksheets, and Sales Projections. As excellent software for small business owners, sales executives, sales & marketing managers and entrepreneurs for businesses of all sizes, this software has more than 10 sales and marketing templates to mange your business efficiently and effectively so that you can concentrate on closing the deal. With a 30-day money back guarantee, this software is a real time saver that is inexpensive yet powerful at the same time.
Landing Page is usually the web page in which the visitor arrives through a link from another website or an ad like one of Google Adsense. There can be bad or good Landing Pages, to be good a landing page must meet certain requirements like: clarity, a nice look, a logical language able to create desire and need in our visitor, give the product as a solution.
Regarding one of the details before we want to keep in mind as the landing page should be able of communicating the basic concepts also through a superficial and fast reading and to get this we must use wisely images and their descriptions alongwith character styles and the header tags: strive to give, according to what we have said before, informations as much as you can and be careful that images and videos are in harmony with your writing. Really images as videos too have the power to communicate concepts in an immediate way without getting through an analytical reasoning, they are useful to drive the attention toward the concept expressed by what we wrote.
Examples of landing pages can be found in ClickBank’s marketplace, they’re written in a similar way because all they are based on the same concepts: a classical landing page has some written testimonials alongwith photos of enthusiastic people and usually the offer features some gifts alongwith their value, this enhance the perceived quality as who buys feels that many things has been given for a ridicule price. Repeating concepts allows us to print in the mind of who read us what we want to share, strive also to foresee objections as you must demolish them in your writing and also include in it questions that lead surely to an affermative answer as doing this drives the mind of our potential customers to a probable “yes”.
When you write speak personally using “you” as doing this will give the feeling of a direct talk as also a guarantee can help your visitors to relax and getting out of their shells. Don’t forget that the average visitor often doesn’t buy at the first visit so you have to retain your customers, to achieve this use the newsletters that are the regular sending of informative contents, incluing a link to our website, and not promotional messages: incentive their subscription with free bonuses like a freely downloadable ebook.
There are also software that allow you to put a countdown clock as the number of pieces yet available: these systems strenghten the sales motivation as they make feel who visit your landing page as someone that is in front of something that, if not bought, could be lost forever.
About the Author
Do you want to learn ways to bring traffic to your website ? Visit PubblicitAdvertising
Free Video Landing Page Templates
White Paper: How to Skyrocket Your Sales in the Current Economy by Simply Using the Marketing Automation Functions of CRM Software
As a VP of marketing, Director of marketing, or sales executive you are well aware that even the best-planned marketing efforts can fail, and thorny economic times have only compounded the aggravation. You’ve been strained to cut your marketing expenditures significantly at the same time you’re expected to accomplish more.
This white paper introduces the fundamentals of running best marketing programs efficiently and with the highest possible ROI, using not only a creative, but also an analytical approach to direct response marketing that is impossible without marketing automation — a primary support system for any successful marketing campaign. The technology-driven process, in conjunction with a preferred-by-marketers intuitive process, will enable you to tightly interweave your marketing and sales programs and, as a result, realize a positive return from your limited marketing resources.
Nurturing customer loyalty
Your current customers can be your best future customers, as well as your best sales reps. Satisfied customers will bring you many referrals, and as you might well know, a lead that comes from a customer referral is the one that your sales team will close faster and with higher a rate of probability, because your customer already made a great deal of effort to pre-sell the referred prospects.
Growing through referrals
If you have not developed a well-managed referral program for your customers — and any other partners that want do get into business with you and become a free agent that is paid commissions for referrals — you are losing a great opportunity for organic growth.
Consider this example:
Company ABC is a B2B service company with about 500 current customers, and the average annual sales per customer is $20,000, which generates $10,000,000 in annual sales.
Your annual advertising budget is 1% of the revenue ($100,000). As we all know, the majority of it is usually spent on campaigns that bring modest results, in the hope of discovering winning advertising venues — which become even harder with competition trying to get over the hump in this economical downturn.
Your company has been growing at a 10% rate annually, slowly but surely, but now the growth starts declining, and it is forecasted to be down 5% this year, with the same marketing expenditure (and even more hassling that your marketing and sales team has to get through).
Now imagine that you decided to monetize the connections of your customers. You can ask for a favor and a few will return. But you don’t want random single referrals — you want to get bombarded with pre-sold prospects who will take less than average time to close. Wouldn’t that be a marketing and sales paradise?
Welcome to paradise
Let’s imagine that you designed a customer referral program and offered a 10% commission to be paid as a result of each referral that converted into a paid customer.
Let’s assume that 50% of your customers signed up for your referral program, but only 50% of those customers actually refer paying prospects on a regular basis — that brings you 125 new sales a month.
Now do the math:
500 customers x 50% x50% = 125 customer referrals per month
125 referrals/month x 12 months x $20,000 per sale = $30,000,000/yr
$30M – 10% commission = $27M in new business
As you can see, your next year’s revenue will be $37,000,000 instead of $10,000,000, and your company growth rate now is 370% versus the forecasted -5%.
Developing the strategy and the process management system
You liked the math, and now you are ready to jump in and get it done, right?
Do you have a system to manage hundreds of referral partners? You probably don’t have the tools in place for a successful execution of the program. Are you planning to do it intuitively and manually? Unless you have a proper structure, along with the necessary processes and technology to measure your success, you cannot execute your partnership programs properly.
That’s why you need to automate your marketing processes, and ideally you need to hire a professional marketing company that that will design, automate, and market the program for you – and charge affordable rates.
Costs of marketing automation and campaign execution
How much do you think it would cost you to invest in a program that brings you millions of dollars of additional sales? Would $100,000 be the right number? Maybe, but it drastically exceeds the limits of your existing marketing budget.
But the good news is that right now a direct response marketing company with established processes, a proven framework, and the right automation tools can get it all done for you in few weeks — for $10,000, or less.
Integrated marketing versus task-based marketing
Prior to using our solutions, for many of our clients, “marketing” was a series of isolated tasks — but from a sales point of view, selling is a coherent process. Task-based marketing can often fail because, at its core, it doesn’t help to commence a dialogue that a salesperson can bring to closure.
Test before investing
With the proper tools in place, now you can conduct formal tests of each marketing idea, collateral piece, and message to get the best performing tactics. No tests should be done manually because the necessary sampling size is prohibitively large.
The numbers game
Without proper metrics, marketers that rely blindly on an intuitive approach don’t have the tools to measure their success, and duplicate it in other programs.
Creativity and analysis have to go hand in hand. But proper analysis of a number of variables cannot be done manually. Tracking systems for both success and failure, and easy tools to analyze the elements that affected the result, have to be integrated and reflect the company’s objectives. Therefore few out-of-the box software packages for different purposes (such as campaign management, affiliate scripts, Google Adwords integration, and others) might not necessarily be the best solution for your company because it will require quite a bit of integration effort and maintenance resources.
A credible sales marketing & advertising firm will not only be able to consult with you on the most suitable solution, but also implement it and run the campaigns on your behalf, during the learning phase while your marketing team is getting familiarized with the program.
The benefits of overall marketing automation
Through the use of a database, marketing automation enables you to learn — in depth – about your prospects’ and partners’ behavior, along with the decision making process and variables that influence it. It allows you to automate communication processes and maintain relationships electronically. The results:
Better-organized sales and marketing processes.
Superior customer retention.
A consolidated view of your customer and lead base.
Better lead qualification and retention.
Higher return on sales force and customer support technology investment.
Higher marketing ROI.
Better tracking capability.
A better platform for making marketing and sales decisions.
Which translates to:
Reduced operational costs.
Reduced marketing expenditure.
Increased revenue.
Marketing automation doesn’t just link marketing with sales — it helps marketing drive sales.
What you can achieve with the right marketing automation technology
SalesAnual will help you to improve your response rates and boost the revenues from your marketing efforts. We offer you the ability to easily manage sophisticated, timely, personalized customer communication strategies. Built specifically to meet the needs of key members of the marketing process, our product will provide comprehensive data management, campaign management, and advanced customer analytics in one integrated, easy-to-use solution.
Marketing campaign management
Marketing campaign management is easy with with our product. Through a single application, you can effectively plan your marketing spend, manage all your initiatives and campaigns, and analyze performance and results.
Market segmentation
Our product helps you create targeted campaigns by segmenting your audience based on attributes such as demographics or product interest, and then send specific messages and offers for each group. You will have the ability to easily add contacts and leads to lists right from within campaigns.
Campaign analysis
Our system is designed to simplify ABC (split) testing. You can track, analyze, and optimize multiple campaigns such as on-line marketing and telemarketing. It will also allow you to analyze and optimize other campaigns such as trade shows, direct mail, advertising, and promotions, so that all marketing efforts are focused on the most effective campaigns.
Campaign testing
ABC tests are typically conducted to determine which version or elements of advertising materials are helping the performance of the campaign. ABC tests dramatically challenge the assumptions that marketers and company executives may have about the best way to design a campaign or collateral piece. The automated functionality also enables you to solve conflicts between marketing and management.
While ABC testing typically applies to on-line adverting, we can build your system around a repetitive test process for all media, so it enables you to test Web pages, advertising copy, telemarketing scripts, e-mail messages, newsletter content and layout, and so on.
Testing yields the most valuable results only when the tests are conducted repeatedly; therefore efficient ABC testing is impossible without full automation of the test process. This is a key advantage of the SalesAnnual system.
Our software can create an “ABC test winners” table where all of the best advertising items will be stored. Each record provides statistics, upon which every new marketing effort in the same category will be measured.
Revenue tracking
Our product will help you identify the marketing activities that generate the most sales revenue by directly tying every sales dollar back to its campaign source. Campaign managers can analyze detailed analytics to track revenue, and measure campaign success.
Express follow-ups
Our product helps you to easily determine which prospects require follow-up contact after a campaign, and define the appropriate actions.
List management
You can import and export campaign lists in multiple data formats from and to various marketing vendors. With SalesAnnual List Management, you can also create targeted, effective marketing campaigns with list management tools for segmenting, exporting, and analyzing lead lists.
List creation
This module enables you to create customer or prospect lists by selecting any combination of contact and customer information.
Data exporting
This module helps you to easily export your lists to outside suppliers and manage the results with SalesAnnual’s campaign management features.
Data importing
The module allows you to quickly import sales leads from offline sources such as trade shows, seminars, and direct mail; matching group and campaign; eliminating manual data entry. It also enables you to import leads provided in bulk by a specific referral partner as a result of a specific campaign. You can also map and segment any information you need to manage.
Detailed reporting
This module allows you to analyze lists and contacts to identify trends, and to optimize marketing campaigns.
Lead management
This module allows you to track incoming prospect inquiries that respond to particular campaigns, and automatically route qualified leads to the right people, enabling sales reps to get instant access to the latest prospects – and business opportunities are never lost.
Online lead capture
This module allows you to automate lead generation by capturing leads from your customers’ website, directly into our system, and automatically send a personalized response based on information supplied by the customer.
Lead search and merge
This module ensures that reps can easily identify prior interactions with a lead before following up. You can easily merge leads, contacts, and accounts – and remove duplicates — for efficient lead management.
Lead tracking
This module monitors leads end-to-end — from creation to conversion — with capabilities that include automatic date/time stamping, campaign or lead source tracking (vendor, campaign, and partner), lead status changes, and lead activity management.
Channel partner program management
With our system you can easily manage various channel partner categories such as affiliates, referral partners, and resellers — and create efficient, automated relationships with them.
Affiliate program management
Our affiliate program management functionality is designed to manage your channel partners who mostly operate on the Web, and therefore the tracking system reflects the way traffic is sent to you website. Affiliates typically use your on-line marketing tools, such as text links, ad banners, video clips, podcasts, webcasts, as well as text documents such as articles, press-releases, white papers, and case studies.
Referral program management
Our referral program management functionality is designed to manage your channel partners that deliver leads in a less organized manner — in a verbal or written form for example.
Reseller program management
Our reseller program management functionality is designed to manage your Value Added Resellers (VARs), that engage in the sales and marketing of your product. Typically they bundle your product and services with those of their own company, and market to their existing client base.
Channel partner compensation management
Our lead tracking and payment management solution gives you an extensive reporting system that will put you at ease, because your team – and your partners — can always access the latest data about their account and lead performance.
Contract management
Our system allows you to store the contracts signed with each partner and see the compensation due to each partner. The numbers are presented in % and $ value accordingly the agreement with a particular partner, as well as revenue generated to date since the partner signed up.
Reporting
Our flexible reporting solution gives you the ability to choose a report template or to customize reports according to your partners’ needs. The status of leads is reported as qualified, unqualified, dead, and so on, and you can easily send reports to your partners on a regular schedule.
Security controls
Our security controls and permissions capability allows your partners to access the sales leads in their own territories, or those provided by them. You can also manually share specific sales leads with any user you choose.
Automatic lead routing
Our product makes lead management easy by setting up queues and assignment rules to automatically route qualified leads to the right distributor (sales organization that is located in a country where a company has no inside sales capabilities) based on customized business rules, and track the status of every lead in your partner marketing channel. Your referral partners will get instant access to the latest prospects, and leads are never dropped or lost.
Email prospecting and tracking
Our system empowers your resellers and referral partners to send personalized, template-based, e-mail messages to prospects in large numbers, and to easily track all responses from one centralized lead management system.
Lead acceptance
Our system enables comprehensive tracking and accountability so you always know your lead status, in real time.
Targeted messages
Our system allows you to create specific messages and publish them to each individual channel partner.
Document management system
Our system provides a central repository of all the documents and communications your channel partners will need to support their sales and marketing efforts. Your partners will have continuous access to all of your up-to-date documents (product brochures, presentations, and support documents) from anywhere in the world, so they can respond to customer information requests quickly and easily.
Search
Our comprehensive search capability allows your partners to quickly find relevant information, view documents, and even send them as attachments to their prospects, directly from the search results.
Secure records management
Our security rules and custom folders allow managers to organize documents and communications based on partner type, department, or any other criteria with limited access for the intended viewer only. Document management is secure and customized.
Second-tier referral program
Our system enables you to track not only every sale from each of your 1st-tier partners, but also each sale made by the partners that were acquired through your first-tier affiliates or referral partners. Compensation is calculated according to your agreements.
Co-marketing program management
Our system enables your partners to submit marketing requests for co-marketing programs, if you choose. Requests are automatically compared and deducted from the partner budget. You can manage partner claims for funds requests by analyzing each claim compared to the allocated budget for each partner. Claims can be documented with a proof of performance.
For all financial and non-financial transactions, partners submit claims with proof of performance. Documents and uploaded materials are integrated with the marketing programs.
Special promotion for partners
With our system, you can make your partner Web portal “stickier” and increase partner adoption, by creating and communicating rebates and promotions for the partners. We provide rebate guidelines and best practices to help channel managers design and launch winning programs.
Your partners will have the ability to submit special pricing requests for the competitive deals on which they are working.
Search marketing management
Our system enables you to gain complete visibility and control over your search engine marketing campaigns—from keyword selection to closed deal. It allows you to put your marketing dollars to work with keywords that deliver the best results. You will can see exactly which leads were generated by each search engine marketing program.
Email marketing management
Our product has feature-rich functionality that helps you use a wide range of professionally designed templates for e-mailers and newsletters. One of our unique features gives you an easy way of creating landing page templates that match customized e-mail template and content.
Email tracking
Our system makes it easy to evaluate the success of e-mail campaigns with integrated response tracking and easy monitoring of key campaign metrics. You can easily identify which e-mail campaign generates the most:
Open emails (what recipients, when, how many times)
Bouncebacks
Click throughs
Leads
Closed deals
Unsubscribes
Our system gives you the ability to assign a specific identification to each affiliate or referral partners’ outbound email or telemarketing campaign sent via your system. Every incoming lead will be assigned to the appropriate partner and will be reported in the statistics on partners’ performance, accumulated compensation, and payment schedules.
Personalization
Key features include:
Content editing supports a high degree of reusability and easy customization – push a button to insert a variable, “IF” statement, HTML template, and more.
Personalize messages using conditional content and data.
Default to standard content (such as “Dear Customer”) when conditions are not met.
Personalize subject lines.
Embed redirect URLs and attachments into e-mail messages.
Integrate with your favorite content editor, easily.
Flexible opt-in/opt-out support.
Viral marketing support – track and understand the value of customers who forward your messages, extending the return of those communications.
Rich re-marketing and wave campaign support via easy-to-create follow-up communications based on an individual’s response or lack of response.
CAN-SPAM compliant.
New dashboards and reporting functionality
With our new dashboard and customizable reporting functionality you will have instant access to the real-time data and analysis you need to run your business. Dashboards pull it all together, providing instant access to a consolidated, real-time view of your sales data.
Real-time dashboards
Dashboards give you an at-a-glance overview of the current status of your business, with benchmarks and critical metrics from sales, marketing, service, and more. One-click data refreshment ensures that your marketers are always working with the most up-to-date information.
Custom report formulas and highlighting
Multiple mathematical formulas are preprogrammed into the system to aggregate and perform calculations on raw data within the system. You no longer need to export your data to spreadsheets for detailed calculations.
Outbound sales campaign management
The module makes it easy for your telemarketers to create and test telemarketing scripts, as well as ABC test e-mail follow-ups that are automatically sent to the leads generated by each outbound sales campaign.
By default, unless customized, our system automatically sends three follow-ups to “non-responding” leads after which the system can automatically move them to the Dead category, which eliminates manual work.
Media buying and production management
We deliver a fast, powerful, and complete system that includes media buying, production, and result tracking, all designed with direct marketers in mind. Our system provides quick and easy access to information, and lets you track each campaign down to its tiniest details, because marketers and users need all the answers:
Which spots ads are profitable?
Which media is the most profitable?
Which creative is the best suitable for each particular media?
Which URL works best?
Which days of the week, month, and parts of the day work better for each media?
What is the cost per order for each media?
What is the cost per inquiry for each media?
What is the cost per lead for each media?
What is the ROI for each media?
Which call centers are the most effective?
Our system keeps everyone in sync and up-to-date because direct marketing is a complex process involving media buyers, scriptwriters, copywriters, designers, producers, call centers, accounting, budgets… as well as innumerable sign-offs by clients and management.
Media buying
Print ads in newspapers, 30-second spots on prime-time television, banner ads on websites — each can be considered a media buy. Managing your media is easy with our fully automated system.
Features:
Short-form.
Long-form.
Spot and network buys.
Direct mail.
E-mail.
Inserts and circulars.
Display advertisements.
Cable and broadcast.
Production management
Our system helps you traffic and manage jobs, work orders, and schedules.
Note: Please note, some functionality is not available with the basic package and is only sold to clients that order 50+ seats, or is included as part of customization consulting. Please specify your requirements and we will provide you with a quick quote.
Conclusion
In the new state of the economy, your motto as a marketer should be “efficient marketing made simple with less;” at least ours is. Our programs and technologies will give your marketing department the ability to take greater ownership of leads, as well as customer and partner relationships, which keeps the cost per interaction as low as possible while guaranteeing greater marketing performance.
This means you can continually improve the effectiveness of your marketing efforts rather than potentially repeat what hasn’t worked. Marketing automation — and a well-selected B2B or B2C marketing agency — will make your marketing programs more successful and remove discrepancies between your marketing objectives and your execution capabilities.
The result… your company generates more qualified leads at a lower cost per sale, and this helps your sales team achieve a higher closing ratio.
About SIdeaMama Ad Netork
IdeaMama™ Ad Network is the only affiliate network that can run highly priced B2B offers with a long sales cycle, as well as high-ticket B2C products. Therefore we offer very high payout to affiliates. We not only run your CP (pay-per-sale) programs on-line, but also solicit for you an army of referral partners and resellers who don’t have an on-line presence. No other network has an ability to manage off-line relationships. We can because we have an automated software system that enables referral partners to upload contact information of prospects and monitor the status of the leads, closely watching how they are moving through pipeline. We offer full transparency for affiliates and super-efficiency for advertisers. IdeaMamaAdNetwork.com provides each merchant with a full-blown, proprietary CRM solution to not only manage their channel partners, but also align the business processes of their entire organization — they will get top-rated, award winning sales, marketing and customer support automation solution to serve their new and existing partners and customers.
About the Author
Alex Grachev.
Business Development Manager, IdeaMamaAdNetwork.com
Affiliate Marketing Tactics: 2 Important Elements of Good Affiliate Program
There are many affiliate programs that are available on the internet. It is important for you to choose a good program if you want to be successful in your affiliate marketing business. All good affiliate programs will have these 2 important elements.
The 1st element is the availability of affiliate tools. If there are affiliate tools that are available for affiliate to use, it will definitely help the affiliates. A good merchant will know that their affiliates are the asset of the business and he will try to make their job easier.
Some of the affiliate tools that the merchant can provide are articles, email messages, banner, samples of classified ads, sample of PPC ads, ebook cover, Squeeze Page etc. These are examples of tools that the affiliates can make use of to promote the product.
The 2nd element is the conversion of the merchant’s sales letter. This is very important as you would want to make sure that when you drive traffic to get the visitor to click on your affiliate link, you will want them to land on a Landing Page which has good sales letter. The main goal of it is to help convert your visitor into paying customer.
You would want to take the initiative to ask the merchant the conversion of his sales letter. You should always aim for a conversion between 1 to 3 percent. Since you will be working hard to drive traffic, it will be a smarter decision to direct your traffic to better sales letter so that you will get more sales.
These are the 2 important elements of good affiliate program. Do make sure that you have done your research before joining any affiliate program as choosing a good affiliate product is vital to your business success.
About the Author
And now I would like to offer you Free “7 Days to Affiliate Marketing” course when you subscribe to my newsletter on Affiliate Marketing. You can get your instant access at http://www.MyAffiliateMarketingOnline.com
From Zack Lim – The Up And Coming Affiliate Marketer who provide valuable affiliate marketing information at http://www.MyAffiliateMarketingOnline.com
Affiliate Landing Page Samples
Why Affiliate Marketing is the Perfect Business for Anyone Who Wants to Make Money Online Fast
If you’re new to affiliate marketing, this will be a real eye opener for you. Affiliate programs are certainly the best choice for anyone who is just getting started online.
Here’s why…
* You don’t have to create a product of your own.
* There’s virtually no overhead or cost of goods sold.
* You have no products to ship or inventory to track.
* You don’t have to handle credit card transactions.
* You don’t have to handle refunds or customer support.
You don’t have to create a huge website with a shopping cart.
All you have to do is refer people to a merchant’s website through your personal affiliate link. When someone clicks on your link, you get a percentage of the profits on anything your customer buys.
What exactly is affiliate marketing?
Affiliate marketing is the promotion of products sold by a merchant in exchange for commission-based compensation. In the offline world, an Affiliate is what would typically be known as a sales representative. But working as an online affiliate, you don’t have to wear a suit or drag a briefcase of samples around with you! In fact, once you build your strategy for making money through affiliate programs, you won’t even have to think about it anymore — except when it comes to deciding how to spend the money you’ve made.
It’s a win-win situation for both parties:
The merchant makes money without any up-front advertising cost (they only pay you if you generate a sale).
You make money without the hassles of running a business.
And everything is 100% automated. Sales and commissions are tracked automatically through web links and cookies and you receive a check or PayPal payment at the end of the month.
What do you need to become an affiliate?
All you really need to make money with affiliate programs is a computer with an Internet connection and a strong desire to succeed.
Here are three absolute necessities for any successful affiliate marketer.
The first thing you need is a simple, one page website as a landing page to collect leads and direct traffic to the merchant’s site. There’s really no excuse for neglecting this step. You can buy a domain name for $8.88 and hosting for just $3.95 a month.
Second, you’ll need an HTML editor and a site template. Obviously, you need some content to put on your site. And unless you want to spend time learning HTML, you’ll need a template to use.
Third, you need a quality autoresponder system to follow up with the leads you capture. This will be the lifeline of your business so don’t settle for a cheap system.
Beyond that, there are numerous techniques that you can work into your marketing strategy…but they are beyond the scope of this article.
About the Author
Free Report Reveals the Top-Secret Strategies for Creating a Profitable Affiliate Marketing Business While Building a Massive Opt-In List for FREE! Get it here: http://AffiliateCashSecrets.com
Free Internet Business
opens you up to an internet business that offers great money making opportunity with nothing to spend but time enjoying the cash.
Affiliate Disclaimer: As required by the FTC this notice is to alert you to the fact that if you buy something as a result of clicking any of the links found on this site, I might get paid money and I will most likely spend the money on something special for myself. (Okay the FTC didn't require me to tell you where I would spend the money). You may have to opt in to subscribe, watch the video, hear the audio, or purchase some of these products and services. Your results from any products, services, or materials found on this site will vary.
