Landing Page Graphics

Make Your Landing Page Soar
“Good things, when short, are twice as good.” ~ Baltasar Gracian, The Art of Worldly Wisdom
Wow! You’ve opened your door for business, (albeit via a website), and you’re anxiously awaiting your first sale. And you wait… and you continue to wait… and after 2 weeks nothing’s happened. Whoa! Wait a second here – what’s going on? Why aren’t the masses flocking to your website to purchase the latest and greatest shazam shiner or whatever product/service you happen to be offering?
Before you start revamping your whole website and spending thousands of hard-earned dollars on new graphics, designs etc., what exactly is your landing or home page saying about you and your company?
Have you made it perfectly clear from the nanosecond your potential client’s mouse lands on your first page, what wares or services you provide? Or have you done what I call the ‘song and dance’ online writing routine where you’ve used heaps of flowery, flattering prose and all you’ve managed to do is confuse the reader to the point they have no idea what you have to offer?
I’ve seen hundreds of these sad sites which I’m sure you as an avid internet surfer have as well. They’re the sites that have amazing flash animations, surreal voice-overs welcoming you to “LaLaLand” and bedazzle your eyes with colorful images dancing across the screen. Yet when the flashing lights have dimmed, you still have to have text for the reader to absorb – and crystal clear words at that – or your potential client is off to visit another dancing duck site quicker than you can say ‘Ptizlefik.’
The landing or home page of any website that aspires to do e-commerce has to be as close to perfect as a carefully prepared and baked soufflé. One bad ‘ingredient’ or doing jumping jacks while your creation is cooking and poof – there goes all your hard work into the kitchen garbage can. Or in the case of your website, no clicks equal no sales.
Here are 3 super simple ways to ensure that your landing page provides ‘eye candy’ and information simultaneously:
1. Get straight to the point. Whatever business you’re in, state it in the opening paragraph. Don’t make the reader guess or even worse, make an assumption on what they ‘think’ it is that you do, because we all know where that wonderful word ‘assume’ can lead, right? If the reader can’t figure out what your business is about in 5 seconds, trust me, you’ve lost them and they’re on to the next company they found in their search list.
2. Offer the reader a free sample of your wares. Hey, you wouldn’t buy a car unless you took it for a test drive would you? Then offer your potential online customer the same deal. Give them a small sample of your services or products for free because after all, everybody loves the notion of getting something for nothing. Whether it’s a free report that is directly linked to your services, or a free trial sample of your products, your offer will have left a wonderful warm and fuzzy first impression. And yes, even online first impressions DO count!
3. Watch your adjectives! Remember when I mentioned about using flowery, flattering words? I call this sort of text ‘fluff filler’ – done by people who love putting in reams of meaningless words for the sake of seeing ink marks on the page (or in this case, the computer screen). Be careful of the adjectives you do use and place them wisely! Overused and worn-out words such as ‘fantastic, wonderful, amazing’ etc. should be used sparingly and not repeated over and over ad infinitum. After the reader has seen the word ‘fabulous’ for the 35th time, they may start to think of you and your product as ‘frivolous.’
When I write copy for my client’s website pages, I endeavor to use as few words as possible on their home/Landing Pages, as well as cram in as much information I can in the simplest manner possible. Those precious 5 seconds which you have to make a lasting first impression doesn’t leave any wiggle room for errors with mere words.
I guarantee you that if you make each syllable count you’ll see your bottom line soar. And isn’t that why you went into business for in the first place?
About the Author
Marlene Oulton, resident wordsmith of marleneoulton.com derives great satisfaction from assisting authors, writers, coaches and SOHO entrepreneurs produce clean, crisp and concisely written articles, newsletters, website copy and other literary works. Known as “The Words Lady” by her clients and friends, her articles can be found on various online article sites. Visit www.marleneoulton.com to find out more on how she can make your words sing and dance… without adding music!
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Landing Page Graphics

What is wrong with this web page? It happens every time I try to use it?
I have been trying to fill out some government forms on the Ontario Land lord and Tenant web site.
When I try to type figures in the boxes provided, it will only let me type in the $ area and not the cents area or to the right of the decimal point, so the final figure printed out is incorrect.
The page is very jumpy as well, almost impossible to scroll these 12 page documents.
Sometimes, the mouse pointer stops working as well and the arrow just runs all around the screen. It won’t stop until I unplug the computer and start all over again.
I can’t even close the page because the mouse pointer won’t work.
What’s up with this? This is the only web site that this happens.
This is the page I am trying to fill out. Is it just my computer?
http://www.ltb.gov.on.ca/graphics/stel02_111558.pdf
I already have Adobe Acrobat Reader 9. Is there a more recent one?
I would contact them by E-mail or phone and tell them to have their website repaired. could be that someone has tried to hack it. Not all of us love our Government.
FSX flight thru a hurricane with landing using Active Sky X (ASX) and X Graphics











