Also known as the “name Squeeze Page” or “lead Capture Page“, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page.
Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.
The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.
Success Tip 1:
Offer a freebie in exchange for your visitor’s email address.
I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.
Success Tip 2:
The landing page must be written professionally.
When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.
Success Tip 3:
Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.
Success Tip 4:
Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter.
You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer.
Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.
As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.
About the Author
Find out how you can build a large list very fast:
Landing page is also known as the “name squeeze page” or “lead capture page”. You can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.
The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.
Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.
Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.
Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.
Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.
As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.
About the Author
Iyaomolere Ayodele is a Mobile Marketer, an Internet Marketer, Publisher and Entrepreneur. Get invaluable information on Internet Marketing And Online Businesses On His Blog! http://www.internetglance.com
What script to use when split testing landing pages?
I am running a PPC campaign but the landing page is not converting. Can anyone recommend a script that allows me to rotate two different landing pages? And find out which converts better. Would appreciate if you could let me know how that is done too… thanks a lot!
In this article I show you my top twelve tips for creating effective Google AdWords ads.
I’ve been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click.
1. Target The Right Audience
Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.
2. Refine Your Keywords
Use square brackets “[...]” around your keyword/s.
For example:
[google] [google adwords]
Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.
The ad will not show for searches that include other keywords. In our example, this would be for searches such as “google search,” or “google news.”
3. Test Multiple Ads Simultaneously
Always test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test.
Find out which one produces the higher click through ratio. Then replace the weaker performing ad with a new one.
Continue this process in your never-ending quest to get the highest click through ratio possible.
4. Track The Return-On-Investment Of Each Ad
Google tracks the click through ratio of each ad. But it doesn’t track the conversion ratio.
Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.
5. Include Targeted Keywords In Your Ad
Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.
When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user’s attention. For this reason, ads with searched keywords usually perform better than ones without.
6. Sell The Benefits
Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.
7. Include Attention Grabbing Words In Your Ad
Start your headline with an attention grabbing word. For example, “Free:, New:, Sale:, etc.” Make sure you stay within Google’s editorial guidelines.
8. Use Words That Provoke Emotion & Enthusiasm
Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response.
Here are some examples of power words:
free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.
Here are some examples of call-to-action phrases:
* Buy Today – Save 50% * Download Free Trial Now * Sale Ends Tomorrow
Make sure the phrase specific to your business, otherwise Google may reject the phrase.
9. Sell Your USP (Unique Selling Proposition)
What makes your product or service better, or different, from the competition? Spell them out in your ad.
For example, one of Amazon.com’s first taglines was “Earth’s Biggest Bookstore.” That’s a powerful USP!
If an ad is for a specific product or service, create a Landing Page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.
11. Remove Common Words
Remove common words, such as “a, an, in, on, it, of, etc.” Remove every word that does not absolutely need to be in the ad. Make every word count.
12. Deter Freebie Hunters
Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.
This may reduce your click through ratio, but that’s OK. After all, you’re not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers.
Conclusion
Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.
Advertising in the Google AdWords advertising system works. It may not necessarily produce as many visitors as Overture, but the click through cost is usually lower.
About the Author
Rumal Choudhury, Internet Marketing Mentor, Success Chief. Helping people make all their dreams come true, and making vast sums of money online. For more information, check out http://www.xtremewealthmaker.com
Adwords Landing Page Guidelines
10 Critical Steps to Improve Your Quality Score and to Pay Less For Your Google AdWords Campaigns
Getting a good Google quality score is important to lower the minimum bid price for your keywords on your Google AdWords campaigns. The quality score ranges from 1 to 10, where 10 is best. I think it’s not absolutely necessary to get a quality score of 9 or 10 for all of your keywords, but you should aim to get a quality score of at least 7 or 8 for most of your keywords.
How does Google actually calculate the quality score for your keywords? Well there are many different factors that determine your quality score and only Google knows the exact rules.
Nevertheless, the following tips and guidelines should allow you a get a sufficiently high quality score – somewhere around 8 or even 9 – for most of your keywords:
* Put a privacy policy on your website
* Add some valuable content to your site – 5 to 10 short articles containing 300 – 500 words should be enough.
* Create some backlinks to your site: For example, submit your articles (or at least a few of them) to various article directories.
* Add a “Contact Me” page to your site.
* Add an “About” page to your site.
* Add a “Resources” page to your site with links to valuable and relevant sites. Consider sites with a high Google Page Rank as well as .edu and .org sites.
* Add a sitemap to your site.
* Make sure your site is clean, has a professional look and feel and doesn’t contain any “under construction”- or similar pages.
* Make sure your ads are relevant. A good practice is to use the keyword you are bidding on in the headline of your ad.
* Make sure your landing page is relevant. Don’t try to sell guitar lessons on your landing page when your ad is talking about an easy way to learn piano. You could even create a dedicated landing page for each of your adgroups – although that’s not always necessary.
Ok, all this sounds like quite a lot of work, but on the other hand it’s not really that much either. Look, the majority of these pages won’t contain much content, some of these pages could be generated automatically (for example the sitemap), the “Resources” page is just a list of a few links… Also, some of these pages can be easily reused (with a few minor modifications) for other websites and other AdWords campaigns.
And following the steps outlined above will not only assure you lower minimum bid prices for your keywords, but they will also drastically increase your sales conversion. Why and how? Let’s have a quick look at the entire process:
* Someone searches for a solution to a specific problem on Google
* This person finds your ad on the Google search results page and because you used the keyword he was searching for in the headline of your ad, he clicks on it.
* He is arrives at your landing page, which delivers what was promised in the ad and contains even more mouth-watering information.
* Your site is neat, clean and looks professional. There is a privacy policy, a contact form, a sitemap…
* Now you just made a big step towards gaining the trust of your site visitor and you drastically increased your chances that he will sign up for your newsletter, buy your product…
So as you can see, the Google quality score isn’t something that was introduced by Google to bother you or to make your life more difficult than it needs to be. It’s just a means to improve quality and you can even look at it as an indicator telling you if your campaign and website is sufficiently sophisticated to become profitable and to generate a positive ROI.
So, please do yourself a favor, invest a few hours of your time, follow the suggestions mentioned above and I promise you won’t regret it.
About the Author
Completely automate the setup of your Google AdWords campaigns with my free PPC Campaign Builder Tool. Save yourself days and even weeks of tiring and boring work tasks. Reduce the setup of your campaigns (which may contain possibly thousands of keywords) to only a few minutes of doing some drag & drop and clicking a few buttons. Immediate free download from PPC-Maverick.com.
You love to play slots, right?. Winning is the most attractive aspect of playing online slot games. So we need to be aware of what could influence the bottom line of our online slot machine game playing. Finding an honest casino with an honest slot game is the most important thing we can do to enjoy our gaming time over the long term. How can we do that? There are a few layers of protocol a player can use to get to that honest online slot machine game.
1. Good solid advise
2. An honest, reputable casino
3. A slot game fitted to our budget
There are a lot of online casino gambling portals. It would be wise to visit a number of them and find out which gives you an honest, feet on the ground feeling. When entering a gambling web portal you need to be ready on an intellectual level because feelings can sometimes run away with you. Be grounded enough to identify what feel the web page gives you and then logically select the portals that give you a feeling of integrity not excitement. Save the excitement for the slot game itself. Those little guys do a good job of it.
All the gambling web portals advertise their casinos have integrity but there is one key point that you can count on. This is overly inflated bonuses is a red flag to identify fishy integrity. Know that there is a good living to be made by the casino with their house edge of the normal 96%. The 4% gross profit a 96% payout implies is enough for the online casino’s operating cost and net profit for the owners or investors of the online casino slot machine games. By the way, a land based casino will require a larger house edge simple because it has higher operating costs. So in this respect playing an online casino is smarter than going to a land based one to play a slot machine.
A 96% payout leaving a 4% profit margin for the house will not permit the casino to give you a lot of large welcome bonuses nor large give-away. So if you enter a casino gambling portal and you see unbelievable offers of free money and sign up bonus match ups walk slowly. You might get very excited about them and want to join. But this is not a feeling of honesty and integrity. Your feeling is different than that. Portals are a dime a dozen and not hard to find. Look for another portal right away. Zip through a few. Bookmark portals that are more interested in providing enjoyable gaming pleasure rather than feeding off of fast reactions to easy cash. Sure it feels good to enter a new casino with a larger bank-roll. This is a short lived feeling. There is just not that amount of money earned by the online casino, if everything was on the up and up during the online slot gaming. Perhaps the largest welcome bonus that could be offered and still maintain a good profit margin with honest player handling is something like 100% on 100 to 200$.
So keep a level head entering the investigation phase of your search. In that way you can be assured that the gambling portal web site is leading you into a reputable playing atmosphere. I would venture to say there are very few casinos online that are offering a low welcome bonus and are dishonest. Ok so it is not guaranteed but the opposite you can bank on. If a casino is fishing for players attracted to extremely large bonuses and free money, you will have a 99% chance of having something fishy in your gaming.
About the Author
Tracey knows all about Slot Machine Gaming
. Tracey checks the casinos to make sure that players get a fair and honest deal. He cranks up the online slot game and analyses her around and around. If your looking for mac compatible flash slots
then check out his website.
Landing Page Cash Machine
SMS Text Marketing and Mass Text Messaging: Cell Phone Cash
The mobile advertising industry offers massive potential for individuals and businesses alike to profit. And one of the easiest tools that you can use is SMS text marketing and mass text messaging.
With SMS text marketing you can instantly broadcast, mobile coupons, discounts, specials, hot alerts, and more. Mass text messaging allows you to have immediate contact with your customers (or potential customers).
SMS Text marketing is similar to having a postcard broadcast to your list except without the postage and the other many hassles involved with mailing. If you have collected an opt-in list of people wanting to hear more about your service, you have the power to drive more sales more often.
Whether your business is: Real Estate, Social Groups, Schools, Churches, Retail small business, or a Restaurant, mass text messaging has a place in your organization.
Specifically in the affiliate marketing industry, sms text marketing can be used to attract more people to CPA (Cost Per Action) and other offers. You can easily get opt-ins from using PPC or some other form of advertisement to drive traffic to your website, blog, or landing page with instructions on how to sign up for your text messaging list.
To fully take advantage of mobile marketing and mobile affiliate marketing I highly suggest Cell Phone Cash by Mack Michaels.
Cell Phone Cash is an exciting program that teaches anyone on any level about the skills and techniques needed to profit in the mobile marketing industry. There is no other program that will give you step-by-step hands on training for turning a common tool into a cash machine.
Cell Phone Cash will be one of, if not the best, course on mobile affiliate marketing this year. Learn more at cell-phone-cash.com.
About the Author
Devin Dozier offers exclusive information on SMS Text Marketing on his blog Cell Phone Cash
Should I use Landing Pages with affiliate marketing?
I am somewhat new to affiliate marketing and I am not sure if I need a landing/Squeeze Page when I am using ppc. I am not interested in building a list just yet.
It all depends on what your end goal is in terms of your marketing efforts.
A Landing Page is that extra piece of real estate that you could use to help you get the sale.
If you need more space to persuade a potential customer to make a sale, use landing pages.
I�ve made sales doing straight links & landing pages.
When you are ready to collect names and addresses for a list, a landing page is a great place to put up a subscription form.
Do you need more patients? Are you looking for some good marketing ideas that will reliably drive in new patients? If you’re looking for solid chiropractic marketing ideas that work in the real world, look no further than this new DVD by Ben Cummings. Fact: It is getting more competitive out there to get the attention of potential patients. Sitting and hoping the patients find you is no l…
Whether your new to internet marketing or someone who has been in it for a while there’s one piece of your marketing arsenal that is vital – Squeeze pages. These simple pages can also be called lead capture pages or landing pages, and the main reason to have them is to get prospects (potential customers) into an email list and automatically start to sell them your products.In this DVD we walk thr…
An all-encompassing guide to making the most from multi-channel marketingWritten in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today’s most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.Page by page, you’ll become …
A complete guide to creating and launching successful landing pages from Best-Selling Author Ken McArthur. This guide gives you step-by-step instructions for creating landing pages that increase your customer leads, e-mail lists and bottom-line profits….
Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to Squeeze Pages. In stark contrast to undifferentiated, unfocused home pages, Squeeze Pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option. Another commo…
Squeeze Page Marketing
Affiliate Marketing – The Art of the Squeeze Page
Affiliate marketing’s one of the quickest methods to generate cash flow on the web today.
Among its many benefits is the fact that you don’t have to spend time or money researching and developing a new product. All of this has been done for you by the product owner.
This is a tremendous burden lifted off your shoulders because this is usually the most costly aspect of any business venture.
A word of caution though, you should still do a little research yourself as to whether the market wants the product you are looking to promote and whether the price point is fair and reasonable enough to attract a big audience.
Once this is done and you have found the product or service you want to promote and are satisfied with the affiliate program you should set up what is referred to as a squeeze page.
Simply put, a squeeze page is a one page pre sales letter that entices the prospect to leave their name and email address in order to receive more information on the product or service of choice.
There are several points to be made for this superb sales tactic. Number one, you set yourself apart from all the other affiliates promoting the same product. Number two, you build your own opt-in list that you can promote other products to.
So what do you need to use this tactic? A few basics and a little skill.
The first thing you need is a web hosting account and domain name. These are very inexpensive these days and are a must have for anyone who is serious about doing business online.
Second is an autoresponder. These too are fairly inexpensive. Many hosting accounts will now offer free autoresponders with their service.
Third is an HTML editor. There are several free editors out there that are easily found through a quick search. Nothing fancy is needed, just a simple user friendly application.
And the final ingredient is a little copy writing skill.
Here is a tip on what to write on your page: Go to the product sales page. Pick out the highlights, the biggest benefits you can see offered. Think about what other benefits there are that may not be stated already and jot them down.
Now go into your HTML editor and put together a small sales page using a good headline, subhead and bullet points listing all the benefits you gathered. This is where the copy writing skill comes in.
Put the email capture form generated from your autoresponder on the bottom of the page. Let your prospect know that by leaving their name and email address you will then reveal this highly coveted tool, piece of information, service or whatever it is you have and they so desperately want.
Do not mention the name of the product or service on the Capture Page, just the benefits. The reason for this is because they may have seen this product or service before and were sitting on the fence about it and you want the prospect to purchase through your link. You are going to nudge them over the fence with your presentation.
All you are trying to do is build interest, pique their curiosity and whet their appetite for more information.
Set up your autoresponder with 6-7 emails that go out in 3-4 day intervals, each building on one of the benefits mentioned on your squeeze page.
Then add in other related services or products that you are an affiliate of. Repetition is the key and your squeeze page gives you that advantage over other affiliates.
About the Author
Theresa de Jesus is an internet marketer whose main website is http://www.ebooksnetshop.com.
Whats a good product in the mature stage of its life cycle that I can write about for my marketing class?
Something that I can squeeze out 10 double spaces pages about.
Coke. Corvette. Levi’s. Tide. Pick something that has a lot case studies or articles written about it.
Video Squeeze Page Marketing Rocks! – Peter Lessard
In the first part of this series Search Engine Optimization Demystified – Part One
, we examined the players in the search engine optimization game. Understanding the industry helps us to see through the hype and separate the actual workings of the search engines from the mythology popularized by those looking to make a quick buck off of SEO services.
In the second part of the series Search Engine Optimization Demystified – Part Two, we looked at how the search engines see your web site. We went through ranking, indexing and the rules to follow to get the best results for excellent natural search engine results.
In this, the third article in this series I will explain how search engines can be prevented from ever getting to your site and how they can be restricted from parts of your web site through bad web development practices. This results in poor search engine ranking and low natural search traffic levels.
Meta Tags
There are ways that the informed webmaster can intentionally instruct search engine robots not to index a web site. There are some good reasons to do this. For example, we have a client who only serves the government on construction projects and only uses his web site as an addendum to his bids. He does not want the general public finding his site since answering calls from the public would be a nuisance.
We added this Meta tag to the code of his site: <META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”> It does what it looks like it does; it instructs the search engine “robots” not to index this page or follow the links from it.
Now before you get paranoid – I have never seen this done maliciously, but if you have a robots meta tag on your site it should say: <META NAME=”ROBOTS” CONTENT=”INDEX, FOLLOW”> Since search engines assume this to be the default setting, it is not really necessary to have this tag on your site.
There are also meta tags that can tell the search engines what kind of content to expect on this web site. This may reduce traffic intentionally, for instance: < META NAME =”AUDIENCE” CONTENT=”ADULT”> This tag is used by search engines to filter search results for people who set their search preferences to exclude explicit content.
You can see the META tags that have been used on your web site by looking at the source code of the site through your browser. For example, with Internet Explorer choose “Source” from the “View” menu. The meta tags will be in the top part of the file between the <head> tags – if you hit the <body> tag you’ve gone too far.
Frame Sets
A frame set is a set of web pages coded so that parts of your screen show content from different files. This used to be an easy way for an amateur to place a navigation bar on all of the pages of a site. Frame sets are not used by professional webmasters anymore due to the negative impact they have with search engines. Since frame sets first came out in the mid-1990’s, coding has evolved to the point where webmasters can develop web sites faster and more easily without the need for frame sets.
The first page of the site is the most heavily weighted page by search engines. Weighting is done according to various factors, including the amount of relevant text on the page. Since the first page of a frame set is just a set of code instructions to the browser on how to find and use the files for the next page, what a frame set does is to “demote” all of the pages in a site to one level down in the page hierarchy. Search engines use the page hierarchy to determine the importance of the page within your web site. If your first page has no content on it, it will rank poorly, and if all other pages are secondary to the first page they will be ranked even lower.
A typical frame set page looks something like this in the code view: <HTML> <HEAD> <TITLE>A simple frameset document</TITLE> </HEAD> <FRAMESET cols=”20%, 80%”> <FRAMESET rows=”100, 200″> <FRAME src=”frame1.html”> <FRAME src=”frame2.jpg”> </FRAMESET> <FRAME src=”frame3.html”> </FRAMESET> </HTML>
As you can see there is absolutely nothing in the way of actual words in the page that may be indexed by the search engines. You can understand now why utilizing a frame set would depress your search engine rankings.
In addition, search engines like to follow a nice set of hierarchical links in order to index the content of the site. While your menu with all of your links may be contained in frame1.html in the code view above, you are making the search engine go that extra step to find that menu. As we already mentioned, this is effectively how the frame set knocks everything down one level and makes the search engine jump through an extra hoop to get to your content. Search engines expect us as site owners to jump through extra hoops to appease them – they don’t like it at all when the tables are turned and will rank your site accordingly.
Media-Rich Home Pages
Media-rich home pages contain Flash, images, video and other multimedia files as the primary content. If you only remember one thing about search engines, remember this: search engines can only read text.
Search engines cannot read images or text written on images. They cannot read text inside of Flash movies or understand voiceover commentary from a video. Pdfs are often encoded as jpeg images and cannot be read by search engines when saved in this format. Search engines can only read text contained in HTML and in meta tags (which are specifically written for search engines).
One common misuse of Flash is the “Splash” or “Landing” page. This is a page that is just a picture or movie with only an “Enter Here” link on it. Since search engines cannot read the content of an image or Flash movie, this page looks blank to them. If the “Enter Here” link is also coded inside the Flash movie the search engines cannot see the link and will not be able to get to any of the pages inside your site regardless of whether they employ Flash or HTML.
Some web sites are written entirely in Flash and are not accessible to search engines as is. There are a few ways around the Flash barrier, like creating an HTML version of the site with meta tags and using additional navigation links in HTML. But why place a barrier to search engines on your site in the first place? We recommend using Flash for decorative purposes. We recommend that it only be used in such a way that if it were removed, search engines would still have everything necessary to index the site correctly.
To test your site’s accessibility to search engines check if you can copy and paste the text from the web browser to your text editor. If the text is written in HTML you will be able to do this. If you can’t, it is likely that search engines will not be able to read this text. A site done entirely in Flash or with images is usually the result of a company web development effort driven primarily by graphic design personnel with little or no input from web development professionals. If you are developing a website for business rather than for a movie, an event, or an art exhibit, you are better off listening to the advice of web development professionals who are trained in SEO concepts for maximum ROI through better search engine placement.
A Landing Page may not be media rich, but may have very little content on it in order to “direct” users to a specific location on the site. In Canada we often see landing pages directing users to click on links for either French or English versions of the site. This can be avoided by using scripts that detect the default language of the browser and direct the user to their preferred language without the need for them to click a link. Using language specific web site addresses is another good practice. Alternatively put the link to the choice of language on every page of the site in the navigation. This allows users to switch languages from any page on the site. This is important once you realize that search engines often display internal pages rather than the home page of a site on their search result pages. Well optimized web sites avoid low content landing pages.
Dynamic Content and Menus
Search engines cannot read text that is dynamically created when a visitor asks for it. A search engine will follow all of the links it can see on a web site. But a search engine will not type in search terms in a “search box” to see what other content you have in your database. If you have a database driven web site you must have “hard coded” links to the data that the search engine can follow, or much of your web site will be not be indexed.
Search engines cannot read text embedded in JavaScript or any other scripting language that requires the user to do something (like choose from a drop down list of options) to get to new content. Therefore, most of the drop-down type navigation bars you see at the top of web sites are actually barriers to search engines. Unless a search engine spider sees an actual coded link you will lose them. This is actually the most common barrier we will see on a website because inexperienced web design personnel are unaware of the fact that search engines cannot read scripted menus.
As an aside, javascript drop down menus are usually also less human user-friendly due to the fact that they difficult to manually operate, and they provide no navigational reference point since the drop down ’snaps back up’ disappearing as soon as it is clicked. While there are again various methods to “get around” this obstacle, these are stop-gap measures that can and should be avoided.
Remove the road blocks!
As we have seen, there are many web site design practices commonly in use today that put up barriers to search engines. The more experience your webmaster has in SEO the less likely they are to engage in practices that can confuse or mislead search engine spiders. But you, as a web site owner, must make it clear to the developer of your site that SEO is important to you. SEO is time consuming and requires training. Unless you request a search engine friendly web site – and pay for one – you are not likely to get one. If you have any of the above barriers in place on your site, we encourage you to give us a call today to find out how we can get you out of the search engine quagmire that you are likely in.
By Candace Carter, Back2Front – The Web Site People. December 2009
www.back2front.ca
About the Author
Candace Carter is an artist, web designer, computer programmer, entrepreneur, writer, and public speaker. Candace was educated in Fine Art and Agriculture at the University of Guelph and in Computer Programming at the University of Ryerson. She worked in web development for high-tech firms Sun Microsystems, MCI-WorldCom, and Tucows until the high-tech meltdown in 2001.
Candace launched Back2Front – The Web Site People with a partner in 2002. Leveraging the power of the Internet, Back2Front’s growing team of web designers and developers work on-line, reducing environmental impact by eliminating the need for a daily commute. Back2Front is one of the most successful web site management companies in the GTA, providing long-term, fully managed web site services for a large roster of business clientele. Candace credits Back2Front’s success to an innovative business model of providing unlimited service for a flat, per-page fee.
Candace is an accomplished public speaker, with a friendly and knowledgeable style. Candace is a passionate crusader for excellence and value and it shows in her lively presentations. Candace is an expert in human/computer user interface, web design, and search engine optimization. The Back2Front team continuously conducts research, testing, and development that keep the company and Candace at the top of their field.
Landing Page Optimization Best Practices
Perfect Your Offpage Optimization for a #1 Rank
On page optimization is important with keywords, landing page, headers and alt tags all working in sync. There are a few tricks here and there to inch out the competition, however, if you want to dominate the search engines and your competition, offpage optimization is your golden ticket to internet supremacy! Offpage optimizing can be incredibly powerful if you keep the following in mind and in practice.
Linking your way up the Google ranks
- You want quality websites linking into you
- You want multitudes linking in
- You want websites with the same niche as yours
- You want the links from them to contain your keywords
The list is endless, but you’re starting to get the picture. Let’s start off with saying we want on subject, important, highly ranked websites linking into us. We also want the same websites linking into them to be of the best quality sites. If possible, they also need to be on target with our subject niche. The links into sites linking to ours is important, it gives them credibility, and in turn gives us credibility. Put simply would you hire a company with 3 employees or 300? I want them all but that is beside the point. For the sake of this discussion we want mass.
We want inbound links to fuel our rise to the top of the search engines. Easier said than done right? We can take the long route and do everything manually or we can get it simplified. I like gathering links from my competition. No it’s not immoral, it’s not wrong, it can be done and I’m positively not the first. I’m serious, if we had the exact same inbound links and I had my competitors’ inbound link who would rank higher in the search engines? Ok, now do you want to know how to do that? Analyze your competing WebPages. Maximizing onpage we would view their source. Maximizing offpage a trick I use is Link:www-yourcompetitor’sdomain-com, which works on Google. That will show you how many inbound links they have. Also, coupled with the incredible programming behind SEO elite, you could very well contact each and every one of those links and request an exchange.
So, to be serious about this, if your webpage is structured like your competition, and you gather more links, bingo, you’re on top for a change. The fact is, Google ranks pages on their inbound links heavily and the onpage substance is just icing on the cake.
I’m sure you noticed that I said good quality inbound links to the websites linking to us. That is also very important. You can get a little added value from the search engines if the quality links go a few levels deep, and who’s to say if you don’t go after getting those links themselves versus just settling for the website they are linking to? Just remember when I say quality link, I mean the link it comes from, which is directed to your webpage contains your webpage theme in their title, subtitles, alt tags, etc. We are after value, so make sure our inbound links contain on subject text in sync with our webpage theme as well.
There are many avenues in which to follow your search engine dominance, and these are just the tip of the iceberg. Just the few key elements listed above, can help out a lot if applied correctly. Who knows maybe you’re the next SEO mastermind. Maybe you are the one who has a different spin on it. Face it, search engine optimization is in constant change and we live in a competitive world. Let your creativity out and apply it in this avenue for a short while. Many of us have little to lose except maybe the monthly costs of paid advertizing. Set your goal of number one ranking today, apply yourself, and never have to worry about that again.
On the other end of the spectrum, your links can hurt your rankings. A friend of mine suddenly dropped down the rankings had given me a call. We narrowed it down to a few of his links. It wasn’t that he was getting beat on the search engine ladder by better ranking WebPages, he had a lot of links that were not linking back to his webpage. That can hurt. He was linking out, and losing valuable rank because he wasn’t getting any return. Another way people lose rankings is they are linked to a site that has been blocked or banned. We definitely do not want to do that. The answer is constant monitoring of links on our webpages. I use SEO elite to check link status a few times a month. It gives me piece of mind, and can work for you also. Another way to monitor your linking status is to download a website ranking toolbar on your browser and check out each page manually, however I value my time and found it much easier to run the program.
There you have it, offpage optimization, more specifically, inbound links can shoot your webpage right to the top of search engines. With a well planned course of action and a few powerful computer analyzing programs you can start your quest for SEO dominance. Out of every webpage out there all going for top spot we could all use a few key pointers.
Landing Page Optimization Tips – Review Site Optimization to Increase Conversion Rate!
As I have mentioned in previous article: Landing page Optimization Tips, a good landing page is very crucial to your conversion rate! You need to get the best out of your landing page by optimizing it. All the things you do are on purpose to get better conversion rate! No I will give you more Affiliate internet Marketing tips on review site optimization and learn how to write killing copy!
In previous article, I have given 5 tips to optimize review site, as below:
1. Recommend #1 Product!
2. Striking Call-To-Actions.
3. Keep Important Info Above the Fold.
4. A Strong Headline
5. Remove Top Navigation From The Top of Pages
Now I will reveal other tips of review site optimization!
6. Copy Relevancy
Your copy should be highly focused and as compendious as possible in presenting your offers to the visitors. All the elements in your review site should work towards the goal of achieving high conversion rate! The more you digress, the worst your conversion will be. Write your sale copy and read it over again, delete anything distracts your visitors and not in coherency with the main target!
7. Using “Hero Shot” or not.
What is a Hero Shot? A Hero Shot is an image or graphic of a person or people that emotionally similar to the visitor. For example, if you are promoting weight loss product, you may put in your banner an image of a girl with hot figure! You can may or may not need a hero shot. But it is import that if you use a hero shot, please keep it above the fold!
8. Trust Factors
Do not make your review site look like thrown together within 10 minutes. If you were potential buyer, would you trust a site designed poorly? Get a neat, professional-looking landing page! And another thing, it would be better you add “terms of use” and “privacy policy” to your site and make them visible to your visitors. This really help!
9. Reviews or Visitor Comments!
If you are using a review site as a landing page, please add visitor reviews or comments if possible. Generally a visitor will need suggestions from people who are currently using or recently used the products or service. Enable your visitors to leave comments is an advantage of review sites. I recommend you to use WordPress to build review site. It is the easiest way to build review sites.
10. Star Ratings
Add star ratings to every products or service you are promoting! It is preferable to place ratings together with every sales copy of products or service. Put highest rating product in the first place, and other products by descending! In the end of the review site, give a summary of your reviews and recommend again the “top pick product”!
Hope these tips can help you better understand landing page optimization. To learn more about review site, click here to view<a href=”http://www.wpreviewpro.com”> professional-looking WP review site </a>. You will get a better understanding. Or go to my blog-<a href=”http://build-review-sites.blogspot.com”> build review site</a> and keep on learning.
About the Author
Internet Marketing Expert, engaged in affiliate marketing for years.
Affiliate Landing Page Templates
3 Tips For A Successful Landing Page
I’m not going to lie to you. Affiliate marketing is hard if you don’t know what you’re doing. Sure it’s easy to sign up with all the affiliate merchants, collect your affiliate link and banners for as many products as possible with the intention of promoting all the products but it’s just not going to happen unless you have a proven strategy.
Here are 3 tips to help you create powerful Landing Pages that will not only add more buyers to your subscriber list but also rank you high in the search engine results page.
Tip 1 – Include a sign-up form to build a buyer’s list.
This is important! You want to collect the names and Emails of every single person that lands on your page. If they’ve happily given you their information you are allowed to follow–up with them and finalize any missed sales. Not only that but you’ll be able to build a database of trusted buyers who will respond highly to you in the future if you’ve got another interesting product to promote either as an affiliate or a product of your own!
Tip 2 – Include a bonus package for buying through you!
People actually ‘Google’ product names for reviews and bonuses. They want to see what exactly a product is about without all the hype and want to see what bonuses are available for that product. When they’ve made a decision to buy they want to see who’s offering the best bonus package. Make a mental note of this because this is your chance to shine and out-do your competition!
Tip 3 – Optimize your landing page for specific keywords!
Don’t waste your time trying to target the highly competitive keywords that all the mainstream websites are after. You’re much better off picking a handful of high-targeted keywords based around the product’s name, a review of the product’s name, problems with the product’s name, the product’s name with ‘bonus’, and so on. Add these keywords and phrases to your title tags, meta description tags, h1 tags, h2 tags and on the first and last paragraph of your page. Not only will you find it easier to rank highly in the search engine results page but you’ll be attracting the ‘buying’ traffic that you’re after.
Creating quality templates can be a time-consuming process but fortunately, you can pick up a new free template every month from Killer Preseller.
About the Author
Donald Luetjen Affiliate Marketing can be made easier.Check this out to learn more. www.squidoo.com/whyshouldyouhavealandingpage?
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Carma Spence interviews experts in online marketing about using the Internet to promote your business locally. Although focused on the Phoenix market, the information shared in these five episodes of the PIBEcast, is applicable to businesses in any city.This product is manufactured on demand using CD-R recordable media. Amazon.com’s standard return policy will apply….
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Landing Page
How do I set up a landing page in the Internet? Do I have to pay for a web host, website and domain name?
I just started to explore how to do business in Internet, but is currently very confused with how to go about it.
Go to http://www.LocoDomains.com get a domain, and you’ll get free hosting
“In online marketing a landing page, sometimes known as a lead Capture Page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.”
Each eBook has a landing page which is the sales page and usually an “about the author” page as well…
The sales pages are not islands. One one of my websites they are actually all part of a collection I have. I do not hide that fact at all that I do more than sell each individual eBook on my website…
What am I driving at?
I’ve said this myself in the past about landing pages. I’ve always thought that having an island for a landing page was absolutly essential. Don’t give anyone an out EXCEPT for that affiliate link…
Cut to the chase…
I’ve been getting search engine traffic for a while now… and have made some sales. In the last week I sold two different eBooks on different topics…
I have different ways I track visitors, but one of the most useful scripts I use is StatCounter. It enables me to see the search keywords next to the landing pages….
AND it also allows me to track the persons movements throughout my website.
That last feature is why I decided to start this thread.
I analyzed the movements of the two sales this last week and guess what?
They didn’t leave the page AT ALL. I have a menu bar across the top. I have a link to the “about the author”… nope, they found what they want and bought.
I’ve noticed this in the past as well, but these two finally sealed it for me… maybe building a website and including web pages within that serve the website as a whole, but can also be used as stand alone landing pages without changing the linking structure is…. not a problem.
I’ve always had landing pages that are part of a larger website and have had success with them… but this kind of made me rethink the ‘rule of thumb’ I use when it comes to building a landing page solely for an Adwords Campaign.
Maybe it’s as simple as this. Maybe the surroundings are irrelevant. If the landing page serves the searcher by helping them, that’s all that matters.
Again, this is just my experience and may very per individual marketer, the market, product, service and campaign…
Have multiple avenues of traffic is a good thing… approaching it this way can open the door to more conversions for you with very little extra effort.
Hope you found this interesting…
This is probably something that can be easily tested. You can easily create a website with the landing page and then also have an isolated page.
I just found it interesting and thought maybe, just maybe, we shouldn’t so easily rule out having a landing page connected to a larger web…
Who knows… if done right, maybe it will increase conversion.
To your success,
Chan G.
Founder & CEO,
Amazing-eBiz-Club.com
About the Author
Chan G is a successful netpreneur, creative writer and emarketer. He is the man behind the two hugely successful online ventures which helps and provides the necessary tools and resources to thousands of newbie and pro internet marketers from around the world to start, establish and grow their online businesses. Check out his websites :- Visit Amazing eBiz Club!
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Landing Page Rules
Increase PPC Conversions by Optimizing the Landing Page
Your PPC landing pages becomes is extremely important if you don’t want to be flushing money down the toilet. Since you are paying for each click that brings a visitor to your website, you need to make syou are getting the most out of your landing page. If you do not optimize your landing page, then you are losing money in two ways. You are not only losing the money that you spent to get that person to your landing page, but also losing potential profits from the actual sales.
To ensure that your page is optimized, you need to make sure that you are following some basic rules of PPC Landing Page Optimization.
Are you still using your homepage for your PPC landing page? This is a common mistake that most people still make. The problem with using your homepage is that people do not want to search for the information that they need. They want it handed to them, so do not make them work for it. Give them what they want, without delay so that they do not loose interest. It’s also a nice bonus that making a single page or several pages is much easier than creating a full-fledged website.
Your landing pages also need to be unique to the product. Most people get lazy and have several if not all of their products on one landing page. This is a problem because your landing page needs to create a specific action, and this becomes difficult when you give the visitor so many different options. Only include information that is pertaining to the product that they wanted to know about when they clicked on your PPC ad.
Your landing page also needs to be consistent with your PPC ad. Most people do worry about optimizing their landing pages, which hurts overall conversion rates. You spend quite a bit of time creating your 3 line PPC ad, and you should do the same with your landing page. This helps create a connection between the language in the ad and landing page. This also makes it easier for your visitors to follow.
Don’t be greedy with your visitors information. A common mistake is to ask for quite a bit of information before you make the sell. All you really need is the visitors first name and email address so that they can be added to your list. By asking for too much information, you visitor will likely leave your landing page without ever making the purchase.
You also need to keep your landing page simple. Graphics are fine as long as they do not slow the load time down by much. The longer it takes for your page to load, the larger the chance that your visitor will click away from your page before they even see your offer. By creating a simple and sleek page, you will not only cut down on the load time, but also make the landing page look more professional.
By following these simple tips to optimized PPC Landing Page Creation, you will ensure that your conversions are high and your profits are higher.
About the Author
Does anyone know what story im talking about?
It’s sorta portraying the story of a little mermaid,but its different than that ill try to explain it from what i remember.Of course she lived under the sea and i think she had a bunch of sisters and her father ruled the ocean,and she falls in love with someone who lives on land,but somehow she dies,and he falls in love with someone else,its a picture book,i just remember the last couple of pages,was her holding a knife over the girl whom he fell in love with.If im remembering right because i havent read it a long time.I bought it at k-mart,or target,dont remember.Its a childrens story though.
That is the ORIGINAL version of “The Little Mermaid” from Hans Christian Andersen.
If she kills the prince, she will live. If she kills the bethrothed, she will get the prince and live
10 Split Testing Tips to Increase Landing Lead Capture Page Conversion
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