Also known as the “name Squeeze Page” or “lead Capture Page“, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page.
Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.
The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.
Success Tip 1:
Offer a freebie in exchange for your visitor’s email address.
I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.
Success Tip 2:
The landing page must be written professionally.
When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.
Success Tip 3:
Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.
Success Tip 4:
Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter.
You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer.
Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.
As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.
About the Author
Find out how you can build a large list very fast:
Landing page is also known as the “name squeeze page” or “lead capture page”. You can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.
The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.
Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.
Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.
Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.
Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.
As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.
About the Author
Iyaomolere Ayodele is a Mobile Marketer, an Internet Marketer, Publisher and Entrepreneur. Get invaluable information on Internet Marketing And Online Businesses On His Blog! http://www.internetglance.com
What script to use when split testing landing pages?
I am running a PPC campaign but the landing page is not converting. Can anyone recommend a script that allows me to rotate two different landing pages? And find out which converts better. Would appreciate if you could let me know how that is done too… thanks a lot!
I have just build and uploaded my first website and I am trying to get traffic to come there. I am a start up company, starting out on the web. I brought a Lynda.com training video on search engine optimization, It is a fine video but it seems to be old it was produced it seems from what the instructor talks about and websites he goes to, I would say it was produced in 2005, maybe early 2006. I have tried to find tutorials and free tools on line but the amount of information on SEO and SEM is overwhelming. Which are the good sites and tools,, I have gotten very good advise from you guys While I was building my site. Now, I am asking if anyone knows of good SEO and SEM sites that could teach me how to optimizate my site for better ranking on the search engines. Also, If you guys know about good free tools or trialware for seo that I could try and test for myself.? An example how the video was fuzzy is that he spoke of Landing Pages, but didn’t really go into detail?
There is so much rubbish and out of date SEO advice on the web that it is very difficult to separate the truth from the fiction unless you are already an expert.
Forums are particularly bad because you get every possible shade of opinion and if you are a beginner you have no way of knowing what is correct.
I have found only two up to date, free, high quality tutorials:
“Also, If you guys know about good free tools or trialware for seo that I could try and test for myself?”
No professional SEO uses website promotion software tools or software that automates SEO but they do use tools to find information as they are in the process of optimizing. The two sites above have links to the most appropriate tools and there is a good range of tools identified here http://www.seocompany.ca/tool/seo-tools.html
Good luck!
Landing Page Optimization Examples
Pagedo To Launch Exciting New ‘landing Page’ Service At South By Southwest (Sxsw)
Many online marketers have been guilty of focusing too heavily on clicks, enthusiastically spending their budgets on email, banner, PPC or social media campaigns without enough thought put into what happens once a user has clicked-through.
Realizing that only a small number of these expensive clicks actually convert to real leads or sales, the industry average being about 2-3%, successful marketers are now shifting their focus to what happens after respondents have clicked – and what can be done to help them convert into sales or leads.
A key dimension of post-click marketing is the use of effective landing pages. Landing Pages, in their simplest form, are highly targeted Lead Capture Pages that appear after a potential client has clicked on a banner, PPC ad, email link or tweet. Effective landing pages are designed in such a way that they encourage respondents to complete a specific action – normally called a ‘conversion’ – which can turn clicks into actual sales.
PageDo’s exciting new landing page service will create a buzz when it launches at this year’s South by South West (SXSW) in Austin, Texas, as it provides the necessary tools for marketers and agencies to build effective landing pages in just a few minutes.
“Post-click marketing with effective landing pages is the key to successful, measurable, online marketing, and, done correctly can provide a dramatic increase in the number of conversion achieved using existing marketing budgets” Matt Ogston, Founder of PageDO, explains “There is a lot of science, theory and best practice that goes into a successful, high performing, landing page. Built correctly, using a tool such as PageDo, can prove far more effective than building the page yourself. Our clients have received higher conversion rates and better quality leads as a result of using PageDo”
Pages build using PageDo can be used for almost any marketing campaign. Common examples include increasing sales, generating leads, collecting expressions of interest, or creating a buzz around an event.
For more information, or to receive a personalized demo of PageDo, please speak to a member of the PageDo team at the Digital Mission stand at this years South by Southwest (SXSW) in Austin, Texas. There will be a number of promotional codes also available from the stand.
About the Author
PageDo is an online service for building and testing highly effective landing pages for marketing, advertising and social media campaigns. PageDo provides you with all the tools to build simple landing pages that are optimized for gathering responses from your target audience. For more information, please visit http://pagedo.com or read the Landing Page Optimization Blog at http://pagedo.com/blog
In this article I show you my top twelve tips for creating effective Google AdWords ads.
I’ve been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click.
1. Target The Right Audience
Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.
2. Refine Your Keywords
Use square brackets “[...]” around your keyword/s.
For example:
[google] [google adwords]
Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.
The ad will not show for searches that include other keywords. In our example, this would be for searches such as “google search,” or “google news.”
3. Test Multiple Ads Simultaneously
Always test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test.
Find out which one produces the higher click through ratio. Then replace the weaker performing ad with a new one.
Continue this process in your never-ending quest to get the highest click through ratio possible.
4. Track The Return-On-Investment Of Each Ad
Google tracks the click through ratio of each ad. But it doesn’t track the conversion ratio.
Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.
5. Include Targeted Keywords In Your Ad
Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.
When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user’s attention. For this reason, ads with searched keywords usually perform better than ones without.
6. Sell The Benefits
Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.
7. Include Attention Grabbing Words In Your Ad
Start your headline with an attention grabbing word. For example, “Free:, New:, Sale:, etc.” Make sure you stay within Google’s editorial guidelines.
8. Use Words That Provoke Emotion & Enthusiasm
Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response.
Here are some examples of power words:
free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.
Here are some examples of call-to-action phrases:
* Buy Today – Save 50% * Download Free Trial Now * Sale Ends Tomorrow
Make sure the phrase specific to your business, otherwise Google may reject the phrase.
9. Sell Your USP (Unique Selling Proposition)
What makes your product or service better, or different, from the competition? Spell them out in your ad.
For example, one of Amazon.com’s first taglines was “Earth’s Biggest Bookstore.” That’s a powerful USP!
If an ad is for a specific product or service, create a Landing Page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.
11. Remove Common Words
Remove common words, such as “a, an, in, on, it, of, etc.” Remove every word that does not absolutely need to be in the ad. Make every word count.
12. Deter Freebie Hunters
Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.
This may reduce your click through ratio, but that’s OK. After all, you’re not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers.
Conclusion
Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.
Advertising in the Google AdWords advertising system works. It may not necessarily produce as many visitors as Overture, but the click through cost is usually lower.
About the Author
Rumal Choudhury, Internet Marketing Mentor, Success Chief. Helping people make all their dreams come true, and making vast sums of money online. For more information, check out http://www.xtremewealthmaker.com
Adwords Landing Page Guidelines
10 Critical Steps to Improve Your Quality Score and to Pay Less For Your Google AdWords Campaigns
Getting a good Google quality score is important to lower the minimum bid price for your keywords on your Google AdWords campaigns. The quality score ranges from 1 to 10, where 10 is best. I think it’s not absolutely necessary to get a quality score of 9 or 10 for all of your keywords, but you should aim to get a quality score of at least 7 or 8 for most of your keywords.
How does Google actually calculate the quality score for your keywords? Well there are many different factors that determine your quality score and only Google knows the exact rules.
Nevertheless, the following tips and guidelines should allow you a get a sufficiently high quality score – somewhere around 8 or even 9 – for most of your keywords:
* Put a privacy policy on your website
* Add some valuable content to your site – 5 to 10 short articles containing 300 – 500 words should be enough.
* Create some backlinks to your site: For example, submit your articles (or at least a few of them) to various article directories.
* Add a “Contact Me” page to your site.
* Add an “About” page to your site.
* Add a “Resources” page to your site with links to valuable and relevant sites. Consider sites with a high Google Page Rank as well as .edu and .org sites.
* Add a sitemap to your site.
* Make sure your site is clean, has a professional look and feel and doesn’t contain any “under construction”- or similar pages.
* Make sure your ads are relevant. A good practice is to use the keyword you are bidding on in the headline of your ad.
* Make sure your landing page is relevant. Don’t try to sell guitar lessons on your landing page when your ad is talking about an easy way to learn piano. You could even create a dedicated landing page for each of your adgroups – although that’s not always necessary.
Ok, all this sounds like quite a lot of work, but on the other hand it’s not really that much either. Look, the majority of these pages won’t contain much content, some of these pages could be generated automatically (for example the sitemap), the “Resources” page is just a list of a few links… Also, some of these pages can be easily reused (with a few minor modifications) for other websites and other AdWords campaigns.
And following the steps outlined above will not only assure you lower minimum bid prices for your keywords, but they will also drastically increase your sales conversion. Why and how? Let’s have a quick look at the entire process:
* Someone searches for a solution to a specific problem on Google
* This person finds your ad on the Google search results page and because you used the keyword he was searching for in the headline of your ad, he clicks on it.
* He is arrives at your landing page, which delivers what was promised in the ad and contains even more mouth-watering information.
* Your site is neat, clean and looks professional. There is a privacy policy, a contact form, a sitemap…
* Now you just made a big step towards gaining the trust of your site visitor and you drastically increased your chances that he will sign up for your newsletter, buy your product…
So as you can see, the Google quality score isn’t something that was introduced by Google to bother you or to make your life more difficult than it needs to be. It’s just a means to improve quality and you can even look at it as an indicator telling you if your campaign and website is sufficiently sophisticated to become profitable and to generate a positive ROI.
So, please do yourself a favor, invest a few hours of your time, follow the suggestions mentioned above and I promise you won’t regret it.
About the Author
Completely automate the setup of your Google AdWords campaigns with my free PPC Campaign Builder Tool. Save yourself days and even weeks of tiring and boring work tasks. Reduce the setup of your campaigns (which may contain possibly thousands of keywords) to only a few minutes of doing some drag & drop and clicking a few buttons. Immediate free download from PPC-Maverick.com.
In the first part of this series Search Engine Optimization Demystified – Part One
, we examined the players in the search engine optimization game. Understanding the industry helps us to see through the hype and separate the actual workings of the search engines from the mythology popularized by those looking to make a quick buck off of SEO services.
In the second part of the series Search Engine Optimization Demystified – Part Two, we looked at how the search engines see your web site. We went through ranking, indexing and the rules to follow to get the best results for excellent natural search engine results.
In this, the third article in this series I will explain how search engines can be prevented from ever getting to your site and how they can be restricted from parts of your web site through bad web development practices. This results in poor search engine ranking and low natural search traffic levels.
Meta Tags
There are ways that the informed webmaster can intentionally instruct search engine robots not to index a web site. There are some good reasons to do this. For example, we have a client who only serves the government on construction projects and only uses his web site as an addendum to his bids. He does not want the general public finding his site since answering calls from the public would be a nuisance.
We added this Meta tag to the code of his site: <META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”> It does what it looks like it does; it instructs the search engine “robots” not to index this page or follow the links from it.
Now before you get paranoid – I have never seen this done maliciously, but if you have a robots meta tag on your site it should say: <META NAME=”ROBOTS” CONTENT=”INDEX, FOLLOW”> Since search engines assume this to be the default setting, it is not really necessary to have this tag on your site.
There are also meta tags that can tell the search engines what kind of content to expect on this web site. This may reduce traffic intentionally, for instance: < META NAME =”AUDIENCE” CONTENT=”ADULT”> This tag is used by search engines to filter search results for people who set their search preferences to exclude explicit content.
You can see the META tags that have been used on your web site by looking at the source code of the site through your browser. For example, with Internet Explorer choose “Source” from the “View” menu. The meta tags will be in the top part of the file between the <head> tags – if you hit the <body> tag you’ve gone too far.
Frame Sets
A frame set is a set of web pages coded so that parts of your screen show content from different files. This used to be an easy way for an amateur to place a navigation bar on all of the pages of a site. Frame sets are not used by professional webmasters anymore due to the negative impact they have with search engines. Since frame sets first came out in the mid-1990’s, coding has evolved to the point where webmasters can develop web sites faster and more easily without the need for frame sets.
The first page of the site is the most heavily weighted page by search engines. Weighting is done according to various factors, including the amount of relevant text on the page. Since the first page of a frame set is just a set of code instructions to the browser on how to find and use the files for the next page, what a frame set does is to “demote” all of the pages in a site to one level down in the page hierarchy. Search engines use the page hierarchy to determine the importance of the page within your web site. If your first page has no content on it, it will rank poorly, and if all other pages are secondary to the first page they will be ranked even lower.
A typical frame set page looks something like this in the code view: <HTML> <HEAD> <TITLE>A simple frameset document</TITLE> </HEAD> <FRAMESET cols=”20%, 80%”> <FRAMESET rows=”100, 200″> <FRAME src=”frame1.html”> <FRAME src=”frame2.jpg”> </FRAMESET> <FRAME src=”frame3.html”> </FRAMESET> </HTML>
As you can see there is absolutely nothing in the way of actual words in the page that may be indexed by the search engines. You can understand now why utilizing a frame set would depress your search engine rankings.
In addition, search engines like to follow a nice set of hierarchical links in order to index the content of the site. While your menu with all of your links may be contained in frame1.html in the code view above, you are making the search engine go that extra step to find that menu. As we already mentioned, this is effectively how the frame set knocks everything down one level and makes the search engine jump through an extra hoop to get to your content. Search engines expect us as site owners to jump through extra hoops to appease them – they don’t like it at all when the tables are turned and will rank your site accordingly.
Media-Rich Home Pages
Media-rich home pages contain Flash, images, video and other multimedia files as the primary content. If you only remember one thing about search engines, remember this: search engines can only read text.
Search engines cannot read images or text written on images. They cannot read text inside of Flash movies or understand voiceover commentary from a video. Pdfs are often encoded as jpeg images and cannot be read by search engines when saved in this format. Search engines can only read text contained in HTML and in meta tags (which are specifically written for search engines).
One common misuse of Flash is the “Splash” or “Landing” page. This is a page that is just a picture or movie with only an “Enter Here” link on it. Since search engines cannot read the content of an image or Flash movie, this page looks blank to them. If the “Enter Here” link is also coded inside the Flash movie the search engines cannot see the link and will not be able to get to any of the pages inside your site regardless of whether they employ Flash or HTML.
Some web sites are written entirely in Flash and are not accessible to search engines as is. There are a few ways around the Flash barrier, like creating an HTML version of the site with meta tags and using additional navigation links in HTML. But why place a barrier to search engines on your site in the first place? We recommend using Flash for decorative purposes. We recommend that it only be used in such a way that if it were removed, search engines would still have everything necessary to index the site correctly.
To test your site’s accessibility to search engines check if you can copy and paste the text from the web browser to your text editor. If the text is written in HTML you will be able to do this. If you can’t, it is likely that search engines will not be able to read this text. A site done entirely in Flash or with images is usually the result of a company web development effort driven primarily by graphic design personnel with little or no input from web development professionals. If you are developing a website for business rather than for a movie, an event, or an art exhibit, you are better off listening to the advice of web development professionals who are trained in SEO concepts for maximum ROI through better search engine placement.
A Landing Page may not be media rich, but may have very little content on it in order to “direct” users to a specific location on the site. In Canada we often see landing pages directing users to click on links for either French or English versions of the site. This can be avoided by using scripts that detect the default language of the browser and direct the user to their preferred language without the need for them to click a link. Using language specific web site addresses is another good practice. Alternatively put the link to the choice of language on every page of the site in the navigation. This allows users to switch languages from any page on the site. This is important once you realize that search engines often display internal pages rather than the home page of a site on their search result pages. Well optimized web sites avoid low content landing pages.
Dynamic Content and Menus
Search engines cannot read text that is dynamically created when a visitor asks for it. A search engine will follow all of the links it can see on a web site. But a search engine will not type in search terms in a “search box” to see what other content you have in your database. If you have a database driven web site you must have “hard coded” links to the data that the search engine can follow, or much of your web site will be not be indexed.
Search engines cannot read text embedded in JavaScript or any other scripting language that requires the user to do something (like choose from a drop down list of options) to get to new content. Therefore, most of the drop-down type navigation bars you see at the top of web sites are actually barriers to search engines. Unless a search engine spider sees an actual coded link you will lose them. This is actually the most common barrier we will see on a website because inexperienced web design personnel are unaware of the fact that search engines cannot read scripted menus.
As an aside, javascript drop down menus are usually also less human user-friendly due to the fact that they difficult to manually operate, and they provide no navigational reference point since the drop down ’snaps back up’ disappearing as soon as it is clicked. While there are again various methods to “get around” this obstacle, these are stop-gap measures that can and should be avoided.
Remove the road blocks!
As we have seen, there are many web site design practices commonly in use today that put up barriers to search engines. The more experience your webmaster has in SEO the less likely they are to engage in practices that can confuse or mislead search engine spiders. But you, as a web site owner, must make it clear to the developer of your site that SEO is important to you. SEO is time consuming and requires training. Unless you request a search engine friendly web site – and pay for one – you are not likely to get one. If you have any of the above barriers in place on your site, we encourage you to give us a call today to find out how we can get you out of the search engine quagmire that you are likely in.
By Candace Carter, Back2Front – The Web Site People. December 2009
www.back2front.ca
About the Author
Candace Carter is an artist, web designer, computer programmer, entrepreneur, writer, and public speaker. Candace was educated in Fine Art and Agriculture at the University of Guelph and in Computer Programming at the University of Ryerson. She worked in web development for high-tech firms Sun Microsystems, MCI-WorldCom, and Tucows until the high-tech meltdown in 2001.
Candace launched Back2Front – The Web Site People with a partner in 2002. Leveraging the power of the Internet, Back2Front’s growing team of web designers and developers work on-line, reducing environmental impact by eliminating the need for a daily commute. Back2Front is one of the most successful web site management companies in the GTA, providing long-term, fully managed web site services for a large roster of business clientele. Candace credits Back2Front’s success to an innovative business model of providing unlimited service for a flat, per-page fee.
Candace is an accomplished public speaker, with a friendly and knowledgeable style. Candace is a passionate crusader for excellence and value and it shows in her lively presentations. Candace is an expert in human/computer user interface, web design, and search engine optimization. The Back2Front team continuously conducts research, testing, and development that keep the company and Candace at the top of their field.
Landing Page Optimization Best Practices
Perfect Your Offpage Optimization for a #1 Rank
On page optimization is important with keywords, landing page, headers and alt tags all working in sync. There are a few tricks here and there to inch out the competition, however, if you want to dominate the search engines and your competition, offpage optimization is your golden ticket to internet supremacy! Offpage optimizing can be incredibly powerful if you keep the following in mind and in practice.
Linking your way up the Google ranks
- You want quality websites linking into you
- You want multitudes linking in
- You want websites with the same niche as yours
- You want the links from them to contain your keywords
The list is endless, but you’re starting to get the picture. Let’s start off with saying we want on subject, important, highly ranked websites linking into us. We also want the same websites linking into them to be of the best quality sites. If possible, they also need to be on target with our subject niche. The links into sites linking to ours is important, it gives them credibility, and in turn gives us credibility. Put simply would you hire a company with 3 employees or 300? I want them all but that is beside the point. For the sake of this discussion we want mass.
We want inbound links to fuel our rise to the top of the search engines. Easier said than done right? We can take the long route and do everything manually or we can get it simplified. I like gathering links from my competition. No it’s not immoral, it’s not wrong, it can be done and I’m positively not the first. I’m serious, if we had the exact same inbound links and I had my competitors’ inbound link who would rank higher in the search engines? Ok, now do you want to know how to do that? Analyze your competing WebPages. Maximizing onpage we would view their source. Maximizing offpage a trick I use is Link:www-yourcompetitor’sdomain-com, which works on Google. That will show you how many inbound links they have. Also, coupled with the incredible programming behind SEO elite, you could very well contact each and every one of those links and request an exchange.
So, to be serious about this, if your webpage is structured like your competition, and you gather more links, bingo, you’re on top for a change. The fact is, Google ranks pages on their inbound links heavily and the onpage substance is just icing on the cake.
I’m sure you noticed that I said good quality inbound links to the websites linking to us. That is also very important. You can get a little added value from the search engines if the quality links go a few levels deep, and who’s to say if you don’t go after getting those links themselves versus just settling for the website they are linking to? Just remember when I say quality link, I mean the link it comes from, which is directed to your webpage contains your webpage theme in their title, subtitles, alt tags, etc. We are after value, so make sure our inbound links contain on subject text in sync with our webpage theme as well.
There are many avenues in which to follow your search engine dominance, and these are just the tip of the iceberg. Just the few key elements listed above, can help out a lot if applied correctly. Who knows maybe you’re the next SEO mastermind. Maybe you are the one who has a different spin on it. Face it, search engine optimization is in constant change and we live in a competitive world. Let your creativity out and apply it in this avenue for a short while. Many of us have little to lose except maybe the monthly costs of paid advertizing. Set your goal of number one ranking today, apply yourself, and never have to worry about that again.
On the other end of the spectrum, your links can hurt your rankings. A friend of mine suddenly dropped down the rankings had given me a call. We narrowed it down to a few of his links. It wasn’t that he was getting beat on the search engine ladder by better ranking WebPages, he had a lot of links that were not linking back to his webpage. That can hurt. He was linking out, and losing valuable rank because he wasn’t getting any return. Another way people lose rankings is they are linked to a site that has been blocked or banned. We definitely do not want to do that. The answer is constant monitoring of links on our webpages. I use SEO elite to check link status a few times a month. It gives me piece of mind, and can work for you also. Another way to monitor your linking status is to download a website ranking toolbar on your browser and check out each page manually, however I value my time and found it much easier to run the program.
There you have it, offpage optimization, more specifically, inbound links can shoot your webpage right to the top of search engines. With a well planned course of action and a few powerful computer analyzing programs you can start your quest for SEO dominance. Out of every webpage out there all going for top spot we could all use a few key pointers.
I’m not going to lie to you. Affiliate marketing is hard if you don’t know what you’re doing. Sure it’s easy to sign up with all the affiliate merchants, collect your affiliate link and banners for as many products as possible with the intention of promoting all the products but it’s just not going to happen unless you have a proven strategy.
Here are 3 tips to help you create powerful Landing Pages that will not only add more buyers to your subscriber list but also rank you high in the search engine results page.
Tip 1 – Include a sign-up form to build a buyer’s list.
This is important! You want to collect the names and Emails of every single person that lands on your page. If they’ve happily given you their information you are allowed to follow–up with them and finalize any missed sales. Not only that but you’ll be able to build a database of trusted buyers who will respond highly to you in the future if you’ve got another interesting product to promote either as an affiliate or a product of your own!
Tip 2 – Include a bonus package for buying through you!
People actually ‘Google’ product names for reviews and bonuses. They want to see what exactly a product is about without all the hype and want to see what bonuses are available for that product. When they’ve made a decision to buy they want to see who’s offering the best bonus package. Make a mental note of this because this is your chance to shine and out-do your competition!
Tip 3 – Optimize your landing page for specific keywords!
Don’t waste your time trying to target the highly competitive keywords that all the mainstream websites are after. You’re much better off picking a handful of high-targeted keywords based around the product’s name, a review of the product’s name, problems with the product’s name, the product’s name with ‘bonus’, and so on. Add these keywords and phrases to your title tags, meta description tags, h1 tags, h2 tags and on the first and last paragraph of your page. Not only will you find it easier to rank highly in the search engine results page but you’ll be attracting the ‘buying’ traffic that you’re after.
Creating quality templates can be a time-consuming process but fortunately, you can pick up a new free template every month from Killer Preseller.
About the Author
I’ve just found a new site thats dishing out quality review-style landing pages to help you with your affiliate conversions.
Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to Squeeze Pages. In stark contrast to undifferentiated, unfocused home pages, Squeeze Pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option. Another commo…
Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option. Another commo…
Landing Pages Templates Free
List Building with The Viral Secret: Free Landing Page
Are You Throwing Money Down the Drain? if You’re not Using Landing Pages, You Are
There are so many small businesses who hear about the wonder of Google AdWords, immediately sign-up, see a surge in web traffic, don’t see any increased sales and cancel their AdWords account. Why?
If you are sending visitors to your homepage, pause your AdWords account now. You’re wasting money. What is the purpose for using PPC advertising? To sell more, right? Then we’re in agreement. The goal of PPC is NOT to increase traffic to your website! The goal of PPC is to get targeted traffic to convert – purchase something, sign-up for something, etc.
The beauty of PPC traffic is that you know exactly what the web visitor is looking for. All you have to do is give it to them. Since visitors who use different keywords may be looking for different things, it is a good idea to use different pages to target these visitors. Enter landing pages.
A Landing Page is either a standalone page or a page on your website that targets on keyword/phrase, maps out the next step, and gets the visitor to convert by taking this step.
If you sell something fairly inexpensive, the next step could be purchasing this item. If you sell a more expensive item or service, the next step could be a request for more information, a whitepaper download or a quote request.
Keep the page simple and to the point. Only include items that relate to the desired outcome. This could be and ‘add to cart’ button or a web form. Use headings and bulleted lists rather than long sentences and paragraphs.
About the Author
Carlos Thomas is the owner of Dynamic Data Design. We specialize in small business web design and marketing.
Getting 1000s of visitors to your web site doesn’t guarantee sales, but writing effective web copy and designing an effective landing page that holds a user’s attention is the key to converting visitors into buyers. Good web copy clearly helps your visitor understand what is expected of them and should effectively pre-sell your product with the words you use. Once you can achieve this, your web…
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that’s exactly what Google AdWords does. It’s an awesome concept-but you can lose a bundle if you don’t know how it works. Learn how to: Build an AdWords campaign from scratch Identify keywords that e…
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,  gaining insight on customer decision-making, un…
Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You’ll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much m…
In today’s world, outbound marketing is considered as less effective for promoting the website. To attract the people across the world, business or e-commerce websites are looking forward for inbound marketing techniques. Therein, landing page optimization is gaining popularity among other inbound techniques.
Landing page is any page on a website, where traffic is sent specifically to promote certain action or result from an outside source such as a Pay per Click ad or SEO. Large website covers products on many topics and a single home page cannot be promoted for every topic. Therefore, need for landing page optimization is considered important for large websites.
While designing landing page, a few points must be considered such as attractive title, incorporation of brand message, proper optimization of key words and phrases, need of compelling and useful content.
Landing pages can be optimized with various traffic sources:
1. Traffic to landing page can be sent from a pay per click (PPC) search marketing campaign to multiple landing pages that are optimized to correspond with the keywords the researcher used.
2. Traffic from a banner ad or sponsorship graphic to a landing page is specifically designed to address the target audience.
3. Traffic from an email link to landing page is designed to prompt a purchase or other required action.
4. A link from a blog post or sidebar to a landing page pre-sells affiliate products or other required action.
While using the PPC advertising campaigns, it is recommended that the home page should never be used as the landing page of PPC ads.
— What will work better for landing page lead conversions…landing page has video…what is better auto-start video when page loads or have it so that it needs to be started by visitor.
—- What is considered a good good click-thur and conversion rate from PPC.
Both types of video have there uses. What I suggest is to have a video that needs to be clicked with an audio file or text telling visitors why they should watch.
a good conversion rate is between 2-5%. The average conversion rate in PPC advertising is around 1.5%. The key to your conversion is to put your ad in front of a targeted audience.
Most pay par click sites allow you to target keywords, but more interesting you can use negative keywords.
Using negative keywords allows you to ignor searches that you don’t want. For instance if you want buyers you would put free as a negative keyword.
If you target buying keywords such as product dealer you will find more people in a buying stage. Targeting these keyword and using the negative keywords will raise your click through and conversion rates.
If you have any other questions or need further clarification feel free to email me at the address listed in my profile.
To your success
Josh
Wordpress PPC Theme: Building PPC/CPA Landing Pages
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Having earned his composing stripes after the 1960s, John Adams had the pioneering work of Steve Reich, Philip Glass, and Terry Riley close at hand as he ventured into his trade. And, while minimalism’s historical continuum helps place Adams, he used Reich, Glass, and Riley (among others) only as a starting point. And here’s proof: a 10-CD retrospective of nearly all Adams’s recorded compositio…
Maximize Your Return on Investment With Google Adwords
Most businesses want a cost-effective way to bring in more customers. The challenge is to find prospects who are thinking about your products at the exact time that you reach them.
With Google AdWords, it is possible to target prospects at the very moment they are thinking about buying your products or services. Most of you know how it works: If someone does a Google search on digital cameras, for example, she sees ads for digital cameras. If someone does a search on organically grown coffee beans, he sees ads for organically grown coffee. Google AdWords enables you to implement precisely targeted advertising.
Here’s how to maximize your success with Google AdWords. With proper preparation and execution, starting Google AdWords can be like planting a money tree that will provide your business with a steady stream of revenue.
What Is Google AdWords?
Open up a Web browser and go to the Google Web site. Type in the search term coffee and click search.
Essentially, two types of search results come up: on the left and below are the organic search results that no one has sponsored. On the right side of your browser window and sometimes above the organic results are the Sponsored Links. The Sponsored Links are paid advertisements—they are always identified as such by the heading Sponsored Links.
As participants in this automated auction, each of these advertisers is bidding for the keyword coffee. They pay only if someone is interested enough to click on the advertisement; if nobody clicks on the ad, the cost is zero. The higher the advertiser bids on a keyword, the higher in the rankings the ad appears and the more likely Web searchers will see it. Ranking means visibility, though you do not have to be at the top of the rankings or bid the highest amount for prospects to see your ad and click on it. Your goal is to get the lowest cost per click (CPC) and the highest quality clicks (sales and leads) for your budget. Finding Your Niche
Sometimes with popular keywords (like coffee), there are many companies competing. On the other hand, popular keywords get millions of searches, so there might be enough clicks to go around.
The only way to find out if a particular keyword will work for you is to try it. The problem is that many other advertisers are bidding for the popular keywords, so your CPC is likely to be high. You are more likely to get a low CPC with more obscure, highly targeted keywords. It will take some thought to come up with the right keywords.
Our coffee roaster would probably want to try the keyword coffee, and watch it like a hawk as it could result in many low-quality clicks (not many conversions to leads or sales). If a keyword does not produce high-quality clicks after a reasonable trial period (a couple of weeks), then remove it; it may even be obvious sooner that a keyword is costing money but not producing results.
Perhaps our coffee roaster sells shade-grown coffee that protects Central American songbird habitat. While far fewer people are searching for shade-grown coffee than just coffee, it is likely to yield a lower CPC and higher quality clicks.
Do some brainstorming and write down an initial list of keywords that match your market niche. This process of finding targeted keywords will be a useful exercise to help you focus your campaigns and maximize your return on investment.
Getting Started
The first thing you need to get started with AdWords is a goal. Is your goal to make direct sales via e-commerce on your Web site? Is your goal to capture sales leads that you can follow-up with and make the sale? Alternatively, is your goal a combination of both? Once you have determined a goal, you need a Web site that helps you achieve that goal.
Your site should be eye-catching and well-organized and should include Landing Pages for your products or services. To see some examples of landing pages, do a search for your services, and look at what other companies in your market are doing.
The Landing Page can be your homepage if your site tightly focuses on one product or service you are advertising (e.g., this permission-based email marketing site). Otherwise, the landing page should be within your larger site and should focus on the specific product or service you are advertising.
If you are selling directly from your Web site, it should include a secure e-commerce system. Any good, technically competent Web design firm can set this up for you.
If you want sales leads, then your site should include a call to action to persuade people to request more information. The way they submit a lead is to click on a link to a lead-capture form. You need a form that at a minimum sends you—or the appropriate sales staff—an email, but ideally it should also create a lead for you in a customer relationship management (CRM) system such as SalesForce or SugarCRM.
Whether you are selling directly from your site or capturing leads, your site should always have obvious ways to contact you using whatever method the prospect feels most comfortable using: a contact form, email, or telephone. Some company sites make it hard to figure out how to contact them for more information.
It is important to have a number of people—both inside and outside of your company—test your Web site for usability and ease of use. Prospects should never have to wonder how to buy from you or how to contact you to ask a question about your products or services.
Signing up for Google AdWords
Once you have a goal, Web site, and landing page, you are ready to sign up for Google AdWords. Learn by doing. It is easier to write the advertisement and select keywords using the tools that Google provides during the sign up process.
If you plan to spend at least $30/day on AdWords, Google offers a JumpStart program to help you get started using AdWords. Google JumpStart specialists will help you create a campaign. The cost of the program is $299, but Google will apply that as a credit toward the cost of your initial clicks. Campaigns and Ad Groups
The Campaign level is where you set your daily budget, language targeting, location targeting, ad distribution preferences, and the start and end dates for your campaigns (if applicable).
The Ad Group level is where enter your keywords and the advertisements themselves. Each Ad Group has one or more ads. Write at least two ads for each ad group so you can try different approaches and compare the results.
In my experience, it has been beneficial to create multiple campaigns so I can experiment with different parameters and compare the results.
Targeting
Choose the language you want to target, and then the countries or territories. This requires some thought. Can you offer your product or service globally, in just the United States, or in just your city or region? You can target your campaign to the world or to specific countries, regions, states, or cities.
For even more precise targeting, you can even target your campaign to a certain number of miles from your business or even an area bounded by coordinates.
Writing Your Advertisements
You have just a 25-character title to get surfers’ attention, and a 70-character ad to get people interested enough to want to click on your ad. It is not a lot of text, so make it pithy.
Write the Headline, the text of the ad, and enter the Display Link (always link to main page of your Web site), and then enter the Destination URL (your landing page). The Destination URL might be your main page or a page within your main site dedicated just to selling the product at hand.
Here’s a fictional ad example:
Headline: Shade Grown Coffee Beans
Description line 1: Shade grown coffee. Tastes
Description line 2: better & saves valuable rainforest.
To track the conversion rate of your campaigns—i.e., how many sales or leads you get for your investment—requires a little preparation. You will need to have your webmaster embed snippets of code to the appropriate pages on your Web site. Google explains how to set up and implement your conversion tracking code here, including example code.
Google Analytics
In the fictional advertisement examples I gave, you may have noticed codes in the destination URLs: “coff1″ and “coff2″. These are tracking codes that facilitate the tracking of a wealth of information by Google Analytics.
Google Analytics, which Google has integrated with AdWords, is a very powerful service for tracking the success of both your organic and paid search results for your site. It will help you better understand your site visitors’ experience in detail. In addition, you can learn what keywords bring in the best prospects, and which of your campaigns are delivering the best return on investment. You can use Google Analytics to track marketing campaigns other than AdWords as well.
Google Analytics is too big a topic to cover much here, but I will devote a future article entirely to this powerful marketing tracking service. Choosing Your Keywords
As I mentioned earlier, it is important to pick good keywords. Initially, choose both general keywords and narrowly targeted keywords, and carefully evaluate the results. Keep keywords that are getting you results, and remove keywords that are not working for you. You will probably need to run your campaigns for a while before you will have enough information to determine which keywords are succeeding for you.
In the keyword space provided in the setup process, list the keywords or keyword phrases you would like to use. Because people tend to type fast when they search the web, be sure to include common misspellings of your keywords. Here are some example keywords that our fictional coffee roaster might use:
To get more keywords, enter a keyword into the Keyword Tool Box and click on Get More Keywords. This will generate additional keywords, some of which will be relevant to you and some of which will not be relevant. Keep the relevant keywords and toss the rest.
Now, you have a good starting list. Later, you will want to add new keywords and remove non-performing keywords. A good keyword is one that yields conversions: customers or good leads.
Google Search vs. Google Content Network
Google AdWords can place your add in essentially two places: Google search and the content network. Google search are results from searches that prospective customers do directly using www.google.com. The content network consists of Google partner sites and sites that run advertisements through Google’s AdSense program.
In my experience, Google search has yielded much more quality clicks than the content network. The content network is worth trying, but I recommend putting it into a separate campaign so you can measure its results against your Google search campaign.
The content network is opt-out, and it is not possible to opt out during the setup process. However, to opt out of the content network for a specific campaign, you can go back to campaign settings and uncheck the checkbox for content network.
Then setup a separate campaign where you focus on the content network and opt out of the search network. Compare the results between the two campaigns. It is possible that you will find Google search is more productive than the content network, but of course your results may be different from mine.
If you want to keep it simple until you are more comfortable with AdWords, I recommend starting with just the search network. Then come back in a few weeks and set up a separate campaign to try the content network, then compare the results with what you are getting with the search network.
Your Daily Budget
Your daily budget for your campaign is the ceiling on your daily spending. You can set this number at whatever you want. It is a good idea to start out with a relatively low daily budget while you refine your AdWords effectiveness. As your ad campaigns succeed and bring you more business, you will likely want to increase your budget.
Start with a daily budget of about $10-$15 per day and gradually increase that amount as you fine-tune your approach.
Your Bid
In addition to your daily budget, you will need to set a maximum bid that you are willing to pay as a cost per click (CPC). This requires some trial and error to get right. Being the highest bidder is not really what that you want. Instead, you want to get the most quality clicks you can for your budget. If you bid too high, your CPC will be too high and will eat up your budget too fast; if you bid to low you will not get enough clicks and hence enough sales.
You might try starting with a bid of $2.50, and see what happens for a day or two. Then gradually raise or lower the bid, depending on results. If clicks consume your daily budget in a couple of hours, then lower your bid. If the advertisements are not getting many clicks, then raise your bid. Continue this process until you find the optimal bid.
Leads and Sales
What if visitors are clicking on your ad but are not buying or contacting you? That likely means your ad is working but your site or landing page is not persuading prospective customers to take the next step. It can also mean that your product or service needs some work to become more competitive. Compare what you are offering to what your competitors are offering.
The simplest things can make a dramatic difference. When your landing page is not getting you conversions, change one thing and see what happens over the next day or two. That way, you can determine which changes work. Do not be afraid to try possible solutions, knowing that some changes will fail and some will work well.
Recently, one of our landing pages was not getting enough conversions, so I made some minor changes to the wording on the page and conversions started going up the next day. On another page, we replaced our very simple order form with a much more elaborate version. Our sales for that service immediately plummeted. We simply changed the order form back to the simpler version and sales picked up again immediately.
Harvesting From the Money Tree
The Google AdWords money tree is now planted, optimized, and working to bring you leads and sales. What do you do now? Harvest it, of course, by solid follow-through and providing the best possible service for your clients.
Go back from time to time and take a look at your results. Make adjustments to your budget and bids as needed. Write another advertisement that takes a slightly different tack. Remove an ad that is not producing high quality clicks for you. Make some improvements to your Web site to see whether you can increase your conversion rate.
Practice Kaizen—a Japanese word for continuous, incremental improvement. Even if your Google AdWords money tree is providing good yields, there are always ways to improve its performance.
So pour yourself a cup of good coffee, and get started using Google AdWords today!
About the Author
Neil Anuskiewicz is the Business Development Director of EZ Publishing, the creator of the StreamSend Email Marketing service.
Adwords Landing Page Examples
4 Easy Adwords Tips That Will Make Your Campaign a Winner
AdWords is a wonderful way to bring highly targeted traffic to your website but many people fail to reach their true potential with it. In all honesty, maximizing profit with Google AdWords is a science.
Here are 4 tips on conducting a successful AdWords Campaign:
1.) Understand how AdWords works
Most people cannot even make their television remote work properly. Why? Because most people do not take the time to read the instructions. The same is true in the internet marketing world. Before beginning your AdWords adventure, you should take the time to learn everything you possibly can about the system. There are others who have used the system with great success so we know that AdWords is a viable way to generate high quality traffic. No system is going to work if you do not learn how to make it work for you.
2.) Understand keyword types
There are 4 keyword types that can be used with AdWords, and each will affect how your ad is triggered:
Broad Match ? example: dog racing((This type of keyword is entered using no quotation marks or brackets. When a user conducts a search that contains either word, your ad will be triggered. This type of match is not always as effective as you might like it to be and can attract the wrong type of traffic.( Phrase Match ? example: ?dog racing?((Using quotation marks when entering your keywords will narrow the field a bit. Now, only searches that contain the words ?dog racing? in that order will activate your ad.
Exact Match ? example: [dog racing]((If you enter your keyword with brackets surrounding them, a user must type the exact phrase into the search box. This type of match will allow you to narrow the focus of your campaign and your ad will only be triggered by an exact match.
3.) Relevancy
To get your ad placed as high as possible while enjoying the lowest cost, the copy for each of your keywords must be strictly relevant. Put your keyword in the headline and in the body of your ad.
If you do not do this then your ad will be in a much lower position and the cost will be significantly higher.
4.) Landing Page
Believe it or not, AdWords places a good amount of weight on the quality of your landing pages. Google believes that your landing page must be true to your AdWords copy. If you are advertising a free product, e-book, or report then there must be an open download link on your landing page. If you are using the word free in your ad and lead your visitors to a Squeeze Page where they must provide their name and email address in exchange for your freebie, Google will penalize you.
The best advice here NEVER use the word ?free? unless there is an open download link on your page.
The tips described here are just a few of many that will help your AdWords campaign be successful. Learn as much as you can about the system and make it work for you.
About the Author
Frank Rumbauskas is a New York Times best-selling author and a Certified Google AdWords Professional. He has been recognized by Google for generating over one million leads with AdWords. For 10 free chapters of Frank’s breakthrough AdWords system, please visit http://www.adwordsinsidesecrets.com
Pay Per Click Advertising For Your Network Marketing Busine
How to Increase Online Income By 10X With WordPress Review Site Plugins and Themes
Lately WordPress has been widely used by innumerable affiliates to build review sites. A review site is a kind of Landing Page used to promote products or services by affiliates. It’s a effective way to earn sales commissions by referring prospects to the vendors.
There are ways to build a review site such as html page, WordPress and so on. WP proves to be the best and easiest way among them. You can build a review site within minutes by using WP and easily manage the content of your website. There is no other ways more effective than using WP to make a website.
But the most important reason why use WP is you can make a “real review site.” A review site, as the name suggests, is a website where people get sufficient reviews of several products or services to decide which to buy. Reviews may come from website masters or visitors of the website.
From my experience, a review site whose reviews come from visitors is far more effective than that added by webmasters. Prospects would like to know what other people say about the products or services before they make a firm decision to purchase. WordPress is a website application which enables your visitors to leave comments and reviews. That is the reason why WP is widely used in affiliate marketing.
Besides the reviews, I recommend you to use a plugin that enable your visitors to add ratings to the products along with the reviews and comments. Reviews just give the prospects the information but not tell them exactly which is the best and which to buy. So you need to enable them to add ratings to the products or services you are promoting.
Then you need to display the ratings in the posts and comments to let visitors to know which is the best. Then they would know which to buy! This will greatly help the prospects to take the money out of their wallets and buy. This will increase your sales commissions by 10X.
Now click here to find a WordPress star rating plugin that enables your visitors leave a comment and add rattings. Or you can click here and go to my blog to learn more about how to make WP review site.
About the Author
Internet Marketing Expert, engaged in internet marketing for years, is full of internet marketing experience and skills.
Website-http://www.wpreviewpro.com
Landing Pages Wordpress
How to make our website get a lot of traffic?
depends on our home page to get more traffic? For more information I use WordPress as a landing page to promote my product clickbank ..
There are several things you need to do to drive traffic to your website. The main task is to obtain a better engine ranking search engines when users search for your products or services. You can do this using tools from companies like seomoz.org, google adwords, etc.. Basically, you need keyword research that will eventually be integrated into the pages of your site. A tip is to the websites of your competitors and to see what keywords used. Make a list of possible keywords and then use the tools from a site like seomoz.org to see how often looking for people these keywords. It's a long process involved, but if you're diligent and keep at it, you'll eventually see the traffic to your collection. You could also consider using an outside company to do this for you, depending on the size of your business and your budget.
Squeeze Theme. how to make landing pages for wordpress.
It’s the page your website visitor arrived at after clicking a
link. The link could be on any page on your website or pay per
click advertising or banner ads or keyword search.
The goal of landing page is to cause your visitors to take
definite action. You don’t want your visitors to leave until you
get them to do what you want them to do. To click on the buy
button, to sign up for an affiliate program, to download a free
ebook or software, to sign up for a course, or to subscribe to
your free newsletter.
The landing page is a direct marketing copy. Your visitors
landed here through a link on your webpage, an ad, a keyword
search, pay per click advertising, banner ads, and now you want
to convert them.
Here are some tips to design a good landing page…
1.Content Relevance
Your Landing Page Content must be relevant to what people were
looking for when they applied the click through. The closer the
match is the higher the chances of conversion.
2.Be Concise
Net writing is different than offline writing. Generally, when
people surf the Internet they give short attention span to what
they are reading. So be concise. When visitors arrive at your
landing page they are already predisposed to buy, or they want
to get more information of your product or service. By all means
give them information but be concise. Don’t use more than three
sentences to communicate a point. Think through and concise what
you want to say. Use bulleted list to communicate the benefits
of your product or service.
3.Get straight to the point
The landing page is a highly customized marketing copy for your
product or service or affiliate product or service. Don’t
distract your visitors with advertisements, links to other web
pages. Don’t let your visitors wade through a whole bunch of
hosh posh before they get to want they want.
4.Focus
Dedicate one landing page to only one product or service. Don’t
try to promote multiple products (unless they are of the same
product group)or services on one page. Create separate landing
pages and campaigns if you have multiple products or services to
promote. Focus on one product or one product group on each
landing page.
5.Be Factual
Use facts and figures instead of generalities.
General: Prices Reduced
Factual: Prices Reduced by 20 percent
6.Clear Call to Action
Tell your visitors what you want them to do. Buy now, click here
to download, fill in name and email address to subscribe or
whatever. Keep all call to action text in bold.
7.Readable Text
Sure, there’s nothing much to look at a page with white
background and black fonts. But it’s definitely easier to read
the text than a red background with black fonts. Remember, it’s
the words that sell. Your website visitors must be able to read
your text with ease.
8.Navigation Links
Not at all, if you could help it. The only link you want your
website visitors to click on your landing page is the call to
action link.
9.Graphics and Images
Keep visual effects to a minimum unless you are running an
online audio or video business, real estate business, or selling
holiday destinations. Keep in mind that for direct marketing
it’s the words that sell. Graphics and images serve only to
enhance your text communication, not cloud it.
10.Grammatical and Spelling Errors
Check through your text and correct all grammatical and spelling
errors. Otherwise it gives your website visitors a negative
impression of you and the company you represent. Once visitors
have a negative impression, it becomes difficult to convince
them of the product or service that you are promoting. First
impression counts a lot.
11.Make it personal
Make it personal to connect with your visitors. Use a lot of You
and Your in your text.
12.Make your text clear and simple to understand
Avoid colloquialism or jargons. Use terms and phrases that
people readily understood. Use short sentences, and phrase them
in the active voice.
A good landing page will always sport good conversion rate as
compared to a poor one. Take the time to think and rethink, work
and rework your Landing Pages. Don’t make the mistake of just
optimizing for the search engines. You need to optimize your
landing pages for humans too. Ultimately, it is humans that give
you the sales.
You may freely distribute this article or post it on your
website. We only ask that the author’s resource box be kept
intact and no changes to content be made.
About the Author
Gerrick W – mailto:gw@1stinternetmarketingsolution.com
Information and Software Tools You Need to Effectively Promote
Your Online Business. Visit:
http://www.1stinternetmarketingsolution.com
Website Landing Page Definition
Affiliate Landing Page Guide: 5 Different Ways to Greatly Improve Conversion
Your landing page is vital for your affiliate marketing business as you will be driving traffic to your website to start growing your subscriber list. Once you have started to send consistent traffic to your website, you will have to keep on testing the landing page so that you will get the best conversion. Here are the 5 different ways that you can use to improve the conversion.
1) Testing The Main Headline Of The Website
This is crucial as you will want to make sure that you capture the visitors’ attention once they come to your website. If you do not have a attention grabbing headline, the visitors will leave your website. You will want your visitors to stay so that they will be able to view your message. You can try to test different headline to get the best conversions.
2) Testing The Website Background Color
You can also try to change the website background color and track the conversion. There are some background colors which will make the webpage looks more presentable. You can never make the final judgment until you test and track the conversion. The most proven combination is the white background with wording in black colour.
3) Testing Placing The Opt In Form In Different Places
The placement of your opt in form will greatly affects the conversion of your landing page. You can try to place the opt in form on top of your landing page against placing the opt in form at the bottom of the page. You will have to track the conversion and choose the one that gives you the best conversions.
4) Testing Putting Videos Against Text
You can try to put videos on your landing page against using text. Videos will be able to capture people’s attention and you will be able to communicate your message more clearly. As mention, you will have to test it and there might be situations when placing a video will hurt your conversion.
5) Testing Of Simple Landing Page Against Landing Page With Full Graphics
A landing page with nice graphics will be able to capture people’s attention. It might seem to be true most of the time but you will want to make sure that you do some testing. There might be some market which will only requires you to have a simple landing page. You will have to test it and choose the best option. You definitely do not want to make use of any lousy and unprofessional graphics on your website.
Here are the 5 different ways that you can test so that you will get the best conversion from your landing page. Do stay focus on sending traffic to your landing page consistently so that you will be able to test your landing page. You will want to test as much as possible so that you will be able to fully leverage on the traffic that you are getting. So make use of the 5 methods today to improve conversion.
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