MLM advertising is more than just buying and cold calling leads. When you learn how to generate your own mlm leads, you can easily overcome this challenge. This article discusses four rules to generate your own mlm leads.
Top network marketers generate their own leads online using PPC advertising and other forms of marketing. Top income earners build their real targeted list of network marketing leads by marketing, training information to other network marketers.
As this list continues to grow you must build relationships with your subscribers. Some of those network marketers on your list will want to join you in your business. Offering a solution for building a successful mlm business, is a great way to generate your own mlm leads. When you become a person of value by offering useful content and solutions. you will attract people to you.
To generate your own mlm leads, you must follow a simple duplicable system.
There are four components of this system:
1. The Landing Page
2. The Auto Responder
3. Your Blog for “Brand You”
4. The Funded Proposal
This is a one page web site where you will invite visitors to join your email list as a subscriber. when a visitor “lands” on it, she is asked to opt-in to some type of list in order to proceed further.
Using MLM Lead Capture Pages to generate your own mlm leads can help you get the names of prospective clients.
The Auto Responder
Your auto responder is a tool that allows you to keep in touch with subscribers on a regular basis without having to type out individual emails to each person. It is really not possible to build and manage an mlm list without a good autoresponder.
Your Blog for “Brand You”
When you begin internet marketing and generate your own mlm leads, the most important thing you can do is to brand yourself as an expert.
Blogs are great for helping you to build your network business for a number of reasons. A very good one is that every time you update your site, you can set your network marketing blog to ping several of the top blog directories. This helps your site to rank better in the search engines.
The Funded Proposal System
This is the most powerful system generate your own mlm leads. A funded proposal system is basically a way for you to make money generating leads even if the lead never joins your primary business opportunity.
A funded sponsoring franchise system is a turn key system that will provide you with all of the marketing tools you need to market your own franchise website to people who are interested in starting a home business and to experienced network marketers looking for this type of system.
When you learn how to generate your own mlm leads using a funded sponsoring franchise system, you will never run out of good prospects to speak with and to show your primary network marketing business.
About the Author
Jon Roussel is a successful internet marketer in Beverly, MA He helps people succeed with a home based business that will generate a long term reliable leveraged residual income. Learn more at http://www.networkmarketing6cs.com
An mlm lead capture page is a web page that, when the visitor “lands” on it, she is asked to opt-in to some type of list in order to proceed further. On some mlm lead capture pages, your only options are to opt-in or leave.
Internet marketers make list building their top priority. When you effectivelycollect the email address, along with permission to follow-up,then you will get other opportunities to make the sale later.
An mlm lead capture page, generally, has some attractive bullets on it, and does a thorough job of explaining what the reader will be able to access after she enters her data. The enticing offer on the mlm lead capture page, should have the visitor salivating to get at what’s behind that “door,” is essential.
The mlm lead capture page can be hosted anywhere but it needs to have at least one thing on it to be effective… a way to capture a person’s email address.
If you set up an incentive-laden mlm lead capture web page (by incentive I mean a contest or freebie for providing their email address) that has a short tag line about your product or service combined with a 2 line form consisting of name and email address you have a simple yet incredibly powerful marketing tool.
Your only real job becomes promoting your mlm lead capture pages. One critical toll is an autoresponder system that once set up requires little or no maintenance on your part.
Now when a person sees your incentive laden lead capture page on a they can quickly scan your opportunity and provide a minimum of information (nobody likes filling in forms, especially when they only have 15 seconds to decide on your offer).
Freebies work well, free downloads, contests, giveaways. People like free stuff and this gives you a nice way to build up credibility with your customer.
To take this a step further you can track your campaigns by replacing the URL for your product with an Ad tracking URL.
Make sure you set up a different ad tracking URL for each lead capture page or email message and you can truly see how well each of your campaigns are performing in real time.
Once you gather the guests’ data you have the ability to create an online business relationship with them.
Once a visitor enters the form on your mlm lead capture page it should be made clear that you will be including them in an email record where they may get priceless data and resources. Email lists work effectively when used accurately because they provide the reader the repetition of viewing your business name, which can produce a great brand name for you. You may easily do this by providing your list users with good resources, helpful data, and even concessions and sales just for them making for effective mlm lead capture pages.
About the Author
Jon Roussel is a successful internet marketer in Beverly, MA He helps people succeed with a home based business that will generate a long term reliable leveraged residual income. Learn more at http://www.networkmarketing6cs.com
MLM training webinars are the wave of the future in Network Marketing. Network Marketing is a tricky business without the right training. Just about any person learns better with the proper training to guide them.
Do you think that you could learn how to use MySpace, Twitter, Blogs, article writing, Facebook, and much more within an hour? It’s possible when you sign up for a systematic MLM training webinar.
Why reinvent the wheel? By the time you figure it out, the trends change. You’ll be left in the dust. Where’s the money in this? By spending just a little money, you make an investment in your future that puts you on the fast track to Network Marketing.
The first thing you need to look into is finding a program that caters to someone just getting started within the first year of their business. Just as important, you want one that drives you through that first year and offers training and support to you and your distributers for years down the road.
Expect a reputable MLM training system to offer you weekly webinars from topnotch professionals in the field of MLM training. Look for a system that offers autoresponder emails, a quick and easy training module for your distributers, templates, and step-by-step instructions in brand attraction marketing.
In addition to all that, you want a Network Marketing system that includes membership to over 11 affiliate marketing programs. Let’s face it. We’ve all heard the statistics like only one in every twenty customers will buy. How about this one? Only 5% of the people that hit your Squeeze Page (aka Landing Page) will purchase.
What are you going to do with that? Obviously these people are looking to buy something. Help some of your potential customers by recommending affiliate products from programs in you MLM training system.
There are MLM training webinars that will let you in on these secrets for little to no cost. The investment is worth the time, effort, frustration, and money you could waste.
For more information log onto : http://attractionmarketingwebinars.com/
About the Author
I am the owner of this site
Landing Page Webinar
8-Pronged Direct-Response Marketing Plan To Build Your List!
Direct-response marketing consists of four primary elements:
1. An offer For list building, this is typically a free premium (digital or physical).
2. Sufficient information for the consumer to make a decision to act
3. An explicit “call to action”
4. A means of response Commonly used direct-response marketing channels include: BRCs (Business Reply Cards), Unique or Generic 800 #’s, Email, Your Website (form), and Personalized or Generic Landing Pages.
Interactive, visual, content-focused, easy for your respondents to use, and more… Personalized or Generic Landing Pages – in most instances – are clearly the most effective direct-response channels to deliver your offer, marketing message, and explicit “call to action” and to collect valuable data and opt-ins from potential customers, using an opt-in form and survey.
Potential customers typically access your landing page via a Personalized URL (PURL) printed on a direct mail piece or via a Generic URL (GURL) garnered from a mass marketing medium, such as a print or web advertisement. A PURL, typically structured as [www.specialoffer.com/JaneSmith] (for example), leads to a landing page that continues the personalization with each prospect’s name and any other variable text, links, images, etc. that the marketer (you) chooses to include. A GURL, structured like any traditional domain name: [www.specialoffer.com] (for example), leads to a static (”same to all”) landing page. Both types of landing pages are designed for effective lead and/or data capture.
Here is an 8-pronged direct-response marketing plan that you can use to attract potential customers to your landing page or other direct-response marketing channel — right through to your list:
1. Direct Mail Direct mail is traditionally the strongest direct-response medium. When it comes to direct mail, postcards typically offer the highest return on investment. Postcards are inexpensive, and year after year, study after study shows that postcards get noticed and read more and yield higher response rates than other types of direct mail. Also, not surprisingly, oversized postcards yield higher response rates on average than standard sized postcards.
The potential to dramatically increase postcard response rates, however, occurs when there is the addition of two simple 21st century marketing technologies: variable data print (VDP), which allows personalized direct mail pieces to be printed for each unique recipient – using just one print run, and Personalized URLs (PURLs). A VDP postcard featuring a PURL as the “call to action” might display the following message for a specific recipient: “Hello Jane! Please visit your personalized URL at: [www.specialoffer.com/JaneSmith]“
According to a Direct Marketing Association (DMA) study, 1 in every 2 people prefers to respond to direct mail communications ONLINE.
2. Your Website Setting up an informational website is not enough no matter what business you’re in; it is crucial that you have an effective way to capture at least the first names and email addresses of your site visitors. To capture your website visitors most effectively, have your web designer place an opt-in box – linked to your chosen email autoresponder system – prominently on every page of your website. Alternatively, you can incite your website visitors to click on an ad for your free offer and/or email newsletter that will then take them directly to your landing page.
3. Blogging Create your blog on a highly customizable blogging platform, such as WordPress. Post to your blog regularly to optimize search engine visibility and rankings. Also post comments on other people’s/companies’ blogs often, and include links back to your own blog. You can also include, within your signature, a short “call to action” to receive your free offer and/or email newsletter by visiting either your landing page or website.
4. Article Marketing Write helpful articles to publish on free online article submission sites, such as ezinearticles.com. At the bottom of all your articles, include a short bio or description of your business along with your “call to action” for your free offer and/or email newsletter and the link to your landing page or website.
5. Video Marketing Create a free YouTube account and upload short, interesting videos of you talking about your area of expertise. Where appropriate, you can end your videos with a “call to action” to visit your landing page where visitors can then enter their name, email address, and any other data to receive your free offer and/or email newsletter; register for your teleseminar, webinar, or other event; learn more about your product, program, or service; etc.
6. Online & Offline Ads Does your industry niche have a popular networking site, online or print publication, TV network, or radio station that would be worthy of you placing an ad in? If yes, you can make your ad promotion’s “call to action” be to visit a link leading to an informational page (such as your company website), or even better, a landing page that allows you to capture information quickly and begin the relationship-building/sales process.
7. Social Networking Social Media Sites (Online): When it comes to social media sites, most experts agree that sticking to the top two (or three) – Facebook and Twitter (and LinkedIn) – is the most effective use of your time and marketing/relationship-building efforts. Of course, focus on the social media site(s) where your target market is most prevalent. If they’re on MySpace, focus your social media marketing efforts there. Within any of your social media site profiles, be sure to prominently display your “call to action” for your free offer and/or email newsletter and the link to your landing page or website.
Live Networking Events (Offline): Business cards are the most efficient way to pass on your information to those interested in working with you or keeping in touch with you after an event. Put your contact information (name, title, main company name and website address, etc.) and photo (if relevant) on the front side of your business card, and don’t forget your social media pages’ web addresses. Then you can use the back of your business cards as a pocket-sized ad for your free offer and/or email newsletter with your landing page’s web address.
8. Teleseminars & Webinars Offer a free teleseminar or webinar to grow your list and boost your sales! Choose a topic that you feel your prospects, customers, and clients would be interested in and that relates to your business and expertise. You can give the same teleseminar/webinar live every month for as long as the topic is relevant, or you can give teleseminars/webinars on different topics depending on a hot new issue or a new program, product, service, or event you’re offering. Create a landing page for each of your teleseminars/webinars so that you can require potential attendees to register with their name, email address, and any other data you wish to collect. Then have an automated email sent out to registrants with all of the call-in/login details.
(C) 2010 Daydreamer Enterprises, LLC
About the Author
Want to use this article in your newsletter or website? You have our permission, as long as you keep the entire article intact and include this complete blurb with it: About the Author: Jackie Crino is the founder and principal of Daydreamer Enterprises, LLC and founder of PURLs Made Easy™ – the revolutionary direct-response marketing system that allows users to create Personalized URLs and interactive Personalized Landing Pages – for each of their prospects and/or customers – featuring variable text, images, links, opt-in forms, surveys, and even video and sound. Visit www.PURLsMadeEasy.com to learn more about this amazing marketing system and to sign up for the free monthly e-newsletter! Also get your copy of the free e-book “How to Turn Your Business into a Marketing Powerhouse” – written for coaches, consultants, and other solopreneurs – at www.powerhouseebook.com.
Google Adwords Tips Webinar 2/5: Structuring Adgroups for Profit
Optimize Your Landing Pages to Increase Your Website Profits
Are you among those who are losing money because of improper Landing Page Design or optimization process? You need not to worry any longer, as with the help of Landing Page Optimization you can improve your profits by almost double folds. Some of the necessary skills to improve your Landing Page Designs are as follows:
* Identify important sections of a page and define the actual economic value * Segment visitors into groups, based on certain business criteria * Check the key conversion tasks * Understand the importance and limitations of the optimization approach * Design and develop action plan
According to the modern Internet marketer’s approach, landing page optimization is the process of optimizing the appearance of a page with the help of worthy content and persuasive desing. The purpose of landing page optimization (LPO) is to persuade visitors to become customers or, depending on the purpose of the website, to make the leads give the contact details. With a proper optimization plan, a website can gets better, day by day.
Optimizing a way site from the conversion point of view should be a continuous process, aimed at making improvements on a continuous basis. You test, find a winner, then test again and again. It’s called the Kaizen method. The Japanese word “kaizen” means simply “improvement,” with no inherent meaning of either “continuous” or “Japanese philosophy”; the word refers to any improvement, one-time or continuous, large or small, in the same sense as the mundane English word “improvement
The landing page optimization process consists of 3 stages namely: Analysis, Concept and Testing.
Analysis Stage – Understand Business Objectives
The focus on this stage is to understand the business objectives and the website visitors by following various comprehensive questionnaires based on landing page objectives, target market and other relevant information. In short, it provides insights on how visitors reached your website and how they interacted with it. A web analytics tool is installed and configured to analyze the performance of the existing landing pages and identify user patterns.
Concept Stage – Design of Landing Page
In this stage, main focus is to create or design the most persuasive and compelling landing page. The analytics data used to analyze the performance of your existing landing pages, visitors’ behavior and other useful data will guide the designer, the test owner and the copywriter (in most cases you will be all three). A persuasive landing page design is made on the basis of data that has been gathered from the web analytics tool.
3. Testing Stage –Conversion Rate Lift
With the help of Google’s testing analysis tool (Google Website Optimizer), a proper optimization test is carried out. For low traffic landing pages, A/B tests (i.e. two completely redesigned pages) is the safest approach and for medium and high traffic websites some can run either A/B tests or multivariate tests (i.e. multiple variations of page elements).
Sometime is a good idea to star with the help of a consultant, then carry on test on your own. Landing page optimization service by the experts help the clients to overcome the problems of high costs, lack of expertise and wasted time.
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Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts.This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tr…
Landing Page Experts
Why Squeeze Page Templates Are Not For Serious Internet Marketers – An Expert Guide On Landing Pages
Ever wondered what the most successful squeeze page i.e. a page with 100% conversions look like?
It is not very difficult to imagine this if you understand what a squeeze page is and its purpose.
Just to assure myself that I am on firm ground, I am going to go over it quickly.
A squeeze page also called a landing or email page is a webpage whose purpose to entice the visitor to give his email information. This email information is stored in the marketer’s mailing list and used by him for his marketing purposes. Conventionally a page has a title, some text, an opt in box and more often these days a video, animation and other links.
With their wide spread use, many quick fix solutions to creating landing pages have come up. These solutions can work if you are looking at a very small number of conversions. Hence it would be counter productive to opt for templates if you are in for a big number game.
Templates lack the visual complexity that the eye and brain demands so they often come to a naught. Most templates that you could get on the web are very simple designs. That is why they are very small in size and can be downloaded. But a serious marketer knows where to put his money.
These ready made options give you no choice in terms of customization. They come with very few elements; you have to separately get other elements that you want to have. That would require you to do a lot of searching to find matching elements.
It is possible to make sales and sustain them if your strategy devotes appropriate time to all aspects of marketing. By using the do it yourself tools, you end up spending time that could have been used to improve your product that will keep your existing customers happy. As for future customers, you should leave the job to a professional designer.
About the Author
Overused and unproductive squeeze page templates are a thing of the past. Use the most professional and affordable custom video squeeze page design services that will brand you as an authority in the already over crowded marketplace online.
With over 5 years, 600custom tailored video Squeeze Pages creations, Venkata Ramana’s Internet marketing outsourcing company serves more than 300 top Internet marketing businesses.
How do I setup multiple landing pages
(the page my customer goes to after a successful payment)
for multiple domains with multiple products.
I want my customers to have a smooth professional transaction process when they purchase my digital products online but I am totally clueless how to set up this process for multiple domains.
I know how to go into my website payment preferences and setup a return url… my question is how do I configure multiple return urls… I don’t want my customers going to the same return url, I want them to land on the unique return url for the product and website they purchased it from.
If someone could provide me with step by step instructions on this i would be eternally grateful
i get what you’re saying, but i don’t think you can. i’ve never once seen an option to do that unfortunately.
just curious, what are your products??? don’t tell me on here directly..
Conversion conference West 2010 and SES San Francisco preview with Tim Ash, Landing Page Expert
WordPress Membership Website – Good Way to Amass Large Funds
The world of internet is changing rapidly and almost on each day a new trend is rising. Now there is the trend of membership websites and the majority of them do have the biggest online businesses nowadays. Well, there are also enough reasons behind its growing popularity. The process is quite easy and there are, if truth be told, a number of software and programs chiefly made for the creation of membership sites. However there are lots of options in the market that can bewilder an entrant. You can certainly opt for WordPress membership website as it is most popular these days.
Is it confusing too?
No. But it is true, if you want to build and run a WordPress membership site, the presence of several options and technical issues can baffle you a tad. Nevertheless you will be able to deal with all these trivial anxieties, if you become clued-up of the easiest ways to build a memberships site with WordPress.
The first of these is to make use of .htaccess password protection. How can this be done? Well, this feature is in Unix/Linux web hosts and bear in mind that it’s the .htaccess file that does convey a few special information of your website to the webserver or Apache.
The majority of web hosting, nowadays, has CPanel and inside this CPanel, there is a little tool as well. Well there are also some associated small facts but your primary task is to learn about .htaccess coding. Are you getting the point? All you have to do is to select the folder, generate a username and give it a password. Once the process gets completed, you are ready. What should you tell the members of your WordPress membership site? You, after making payments, can send the clients to a Squeeze Page. Next you are supposed to tell them the password in the first email from your autoresponder.
Second easiest process
What is the second easiest process? Most of owners are not familiar with this aspect but in WordPress, when you create your post or your page, way down is a good option. Try to allocate a password and if any reader desires to read the post, he/she will have to enter the password. If it’s still appearing to be tough, you can take the help of technical experts surely. Now there is a question. Take for instance you have been given an option of selecting either a fully-featured membership site or a WordPress membership site that enables an individual to make a great amount of money.
Which should you go for? It does depend on you but never forget to fill the same with paying members.
Last of all, it should be updated always or else gradual decline may not remain a distant dream. It may happen only a fraction of visitors are getting members. In that case, go for a site review without delay and create some sort of user testing that is familiar in nature. You, provided that you have the adequate finial strength, can also recruit few professionals who belong to the target market and let them introspect and examine the reality. They are the best persons to advise you of errors and flaws in the site. You can start redesigning the site thereafter.
The most advanced way to set up WordPress membership websites is to use a plugin. Through this you can be able to create membership levels and deliver you content to your members accordingly.
Using Blogs To Drive Targeted Traffic And Build Opt-In Lists
Blogs, or weblogs, were the harbinger of the Web 2.0 sites so prevalent now online. From their first inception, blogs were the first major interactive type of web site, allowing readers to add to the content through comment fields on each post.
As their popularity grew, new directories sprung up to index these blogs, meaning they could be found both in traditional search engines and in the new blog directories. And anytime there are new directories being searched, there are new opportunities for building traffic and building opt-in lists if you can garner some of that search traffic.
Like any search engine, blog directories are looking for high-quality fresh content to offer up to their users, so your first requirement is to be sure you have unique helpful information posted to your blog regularly. Make sure your blog name represents your blog’s topic, and that each post is relevant to our niche. If you’re writing a technology blog, don’t suddenly post an article better suited to a teen blog, unless the content is also relevant to your tech blog.
To build traffic and build opt-in lists using your blog, you have to make sure it’s getting the widest possible exposure. Start by installing the plugins to create an XML sitemap for the traditional search engines, along with an effective SEO plugin to try and maximize your results in searches there.
Next, make sure your blog is listed in the Web 2.0 blog sites like Technorati and MyBlogLog. Hook it to social media sites like LinkedIn, FaceBook and Twitter. Finally, after each new posting use a free online service like iPings or Pingoat to announce each new post in the various RSS directories too. And speaking of RSS, if you’re using audio on your blog, be sure to get your podcast RSS feed listed in the appropriate directories as well.
As you can see, with very little effort you can get your blog posts indexed in a wide variety of locations, and if you’re blog stays themed to your main keywords it shouldn’t take long for you to start building targeted traffic to your blog, traffic you can then funnel to your Squeeze Pages to build opt-in lists, to affiliate links and to your own products online.
For all the above reasons, more and more Internet marketers and affiliate marketers are now using their blog, or a blog network, as their central hub for driving targeted traffic, attracting those targeted visitors to their blog and then funneling that targeted traffic to their desired action steps, be it building their lists, selling their products or promoting affiliate marketing opportunities.
About the Author
Doug Champigny is a world-famous Internet marketing coach, mentor & speaker and the creator of the PowerStart Marketing 4-week Internet Marketing Crash Course. To learn more about Doug or to book him to speak at your next event, contact him through his blog at http://DougChampigny.com.
AdWords Guide – 4 Landing Page Tips To Make Your Visitors Convert To Buyers
What is landing page?
It is the destination URL that people will land on after clicking on your Google AdWords. Designing your landing page with an understanding of what is likely to work will get you close to optimal performance from the start. When people come to your landing page, most of them are only looking for clues to quickly fill their need. They want to know:
1. Is this the right place that I am looking for?
2. Is this how I imagined it would be?
3. Should I click the back button and find my answer elsewhere ?
4. Does this look reliable?
5. How much time is this going to take?
6. Should I accept this offer?
Understanding what people are going to do is the key to be successful. The primary goal of a good landing page is to make people take a particular action that you want them to take. When a visitor takes that desired action, you got a conversion. If you have a high conversion rate, you will make a lot of money, and your return in investment will increase as well.
1. Do not overload with unnecessary information
2. Make people feel that they have found the correct page
3. Grab people’s focal point
4. Put more information on your landing page if you want to collect people’s email
5. Use call-to-action phrase
Do not overload with unnecessary information
Do not give your potential customers too many options in the landing page. Let them do what you want them to do. A good approach is to limit your landing page to one primary action, inducing people to make a purchase or to request information, especially when you are paying for traffic. If it is not tightly focused on forcing people to take a particular action, they are likely to take no action, and your money will burn fast. If you can, remove the navigation bar too.
Make people feel that they have found the correct page
Anyone who comes to your landing page is looking for getting their problems solved from your page. They expect a very specific solution that is relevant to their problems. Place the words they searched for in large and bold text to show them they are in the right location. It is best to point people at a landing page instead of the home page.
Grab people’s focal point
Place the most important stuff in the middle of the landing page, and never distract your user from that focal point. Avoid putting other unnecessary material. This will only make your people confuse. Do not place any Google Adsense or other ads that will make people click away. Just remember, if it is interesting and valuable, keep it close to the center and use it to direct people’s eye.
Put more information if you want to collect people’s email
If you want people to sign up your newsletter, do not expect people to be so excited by your offer that they immediately give you their email. Your landing page should offer a few paragraphs of information, followed by the contact forms. People always want to make sure that your newsletter is what they are looking for.
About the Author
For more tips to improve your AdWords skill, check out AdWords Guide and get a free traffic book if you join our newsletter today.
Landing Page Google Adwords
The Top 10 Google Adwords Newbie Mistakes
The Top 10 Google Adwords Newbie Mistakes
Google Adwords is a very good service for people to advertise their product or service on the Internet. Do this right you can gain a lot of traffic without spending too much on the advertising cost, and gain profit from the traffic. Do this wrong you can lose a lot of money without getting much traffic to your website. Here’s a list of the top 10 Google Adwords mistakes:
Number 10: Allowing Google to manage your bids by not disabling Budget Optimizer. This is often a killer for people who first start with Google Adwords. Because this is turned on by default and it sounds great by having “Google to manage all of your bids”, Newbie(s) usually leave it on by default. Now because Newbie(s) usually don’t have any idea on keyword research they often have Google bid on competitive keywords, paying few bucks per click. This sure drains the budget fast.
Number 9: Not having appealing ads. A good ad pulls interest from people searching on Google; it leaves people with question marks in their minds on problems they have so that people tend to want to click on the ad to have their questions answered.
Number 8: Lying on their ads in order to obtain more clicks. If the ad does not reflect the content of the landing page, the visitors will exit the site immediately because they are not seeing what they are expecting. For example, many put the word “FREE” in their ad to attract visitors but there’s nothing free within the content of the landing page.
Number 7: Not targeting the right people. Many newbie(s) start by targeting the entire world thinking “Oh the more countries my ad is exposed to the more clicks I will get”. The rate at which your visitor becomes a customer (CR = Conversion Rate) is different in different countries. For example, if your product or service is in English, you might occasionally get clicks from people who can’t really understand English if you target countries that don’t have English as the primary language. They click and leave because they can’t fully understand what you are trying to present so your product or service is not convincing to them.
Number 6: Not having a quality landing page. In order for Google Adwords to work and make profit for you, your landing page needs to have quality content that will actually convert your visitors into customers. Google Adwords will get you the traffic but it’s up to you to convert your visitors into your customers.
Number 5: Giving up early. People who are new to Google Adwords often become frustrated after spending money in advertising and not receiving any returns. People who succeed are the ones who are willing to experience and learn continuously.
Number 4: Having too much keywords in an ad group. Google does not like a list of 100 keywords all together in one ad group. If you do that it will hurt the quality score of your campaigns. Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query. The higher a keyword’s Quality Score, the lower its cost-per-clicks (CPCs) and the better its ad position.
Number 3: Not having enough campaigns. Most newbie(s) start with Google Adwords and focus on one campaign, trying it for weeks wasting money. A lot of people who are successful with Google Adwords only have approximately 10%~20% rate of success when they launch new campaigns. The rate of success on new campaigns depends on:
1) How competitive the keyword bidding market is
2) The quality of the landing page
3) The quality and search volume of keywords
4) The quality of ads
5) The amount of money you spend on bidding and your daily budget
People who are new to Google Adwords should launch a few campaigns a week to experience and get comfortable with Google Adwords. That will accelerate the learning curve.
Number 2: Not having enough related keywords. Most newbie(s) start by adding variations to a few keywords related to their product or service. For example, for the keyword fat, Newbie(s) will most likely make variations to it like “fat loss, lose fat fast, fat reduction, easy fast loss, burn fat…etc.” They are missing out a huge section of potential traffic.
What if you ask yourself this question: “How many kinds of fat are there?” You can then develop a “wide list” that’s related to fat – “stomach fat, belly fat, upper arms fat, thigh fat, back fat, booty fat, bat wings, body fat” At that point, you can apply the variations onto these different forms of fat, giving you a list of 100+ keywords related to fat.
Number 1: Not having the keywords in the ads. In the search engine world everything is about relevance. If you have the keywords in your ads Google will reward that and you will pay less and have your ad ranked higher. Most newbie(s) get carried away by having appealing subjects on their ads, but they are paying more for the clicks.
My Google Adwords campaign was just activated. I don’t have a website, but I use the “Business Page” as a landing page when customers click on my ads. The problem is why everytime I try to click on one of my ads, it says “website not found” or error? What is going on? Do I have to buy a domain name or something? Did Google assign me a URL? Can other people see the ad if they click it, or maybe something is not right with my settings? Please Help and thank you so much!
I will need to see your URL for one, but I think the problem lies within this page http://www.google.com/adwords/learningcenter/text/18928.html where they state the main domain URL is the displayed URL for the ads. In other words your URL www.google.com/extension would display as www.google.com
That is an obvious problem and you will more than likely want to create a website for your business. URLs can cost less that $10.00 a year and hosting can be bought for as little as $100.00 a year. You might just want to invest in your own website.
ok if your a 9th grader then you know the book Of Mice and Men. well my english teacher is like evil and told us we have to write a 3 page analysis essay on 1 character. single space and font size;10. and its due next class. yeah its lame. so i decided to do my essay on lenny. so can you please give me ideas on what to say about him???
and it has to be analyzing.. so it cant be your opinion like it cant be ‘lenny is annoying’
and it has to have info from the book.
here is an example:: ‘lenny must be a very hopeful person because he never gives up on his dream to live of the fatta the land with george and tend rabbits’
so will you please give me ideas for analysis’ for lenny??
ok if you still dont understand what analysis is then read this;;;
ANALYSIS
the baseball player practices a lot. i know this because each game, he gets better and better.
OPINION
the baseball player is great.
do you get it?
PLEASE HELP
ouch. that sux. i havn’t read that so i can’t help, sorry. my english teacher just use do this HUGE essay on the book Flowers for Algernon. it sucked.
sorry i couldn’t help. good luck!! &hearts&hearts&hearts
Landing Page Analysis
Critical Analysis Of Web Crawlers’ Algorithms
Critical Analysis of Web Crawlers’ Algorithms
Minou Parhizkar 0527553
Abstract- A web crawler is a program or automated script which browses the World Wide Web in a methodical, automated manner. The objective of the paper is to make a make a critical analysis of the algorithms used by Web Crawlers. It intends to review and evaluate the different and various approaches to the methods used by the different web search engines to catalog the information.
The software that searches for information and returns sites which provide that information is referred to as a search engine or web crawler. Everyone uses web crawlers-indirectly, at least! Every time you search the Internet using a service such as Alta Vista, Excite, or Lycos, you’re making use of an index that’s based on the output of a web crawler. Web crawlers-also known as spiders, robots, or wanderers-are software programs that automatically traverse the Web. Search engines use crawlers to find what’s on the Web; then they construct an index of the pages that were found.
SearchEnginesuse spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site.
A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.
Example: Google spider
When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.
One of the things that a search engine algorithmscans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page. Most of the top-ranked search engines are crawler based search engines while some may be based on human compiled directories. The people behind the search engines want the same thing every webmaster wants – traffic to their site. Since their content is mainly links to other sites, the thing for them to do is to make their search engine bring up the most relevant sites to the search query, and to display the best of these results first. In order to accomplish this, they use a complex set of rules called algorithms. When a search query is submitted at a search engine, sites are determined to be relevant or not relevant to the search query according to these algorithms, and then ranked in the order it calculates from these algorithms to be the best matches first.
Search engines keep their algorithms secret and change them often in order to prevent webmasters from manipulating their databases and dominating search results. They also want to provide new sites at the top of the search results on a regular basis rather than always having the same old sites show up month after month. An important difference to realize is that search engines and directories are not the same. Search engines use a spider to “crawl” the web and the web sites they find, as well as submitted sites. As they crawl the web, they gather the information that is used by their algorithms in order to rank your site.
This paper aims at critically analyzing various search engineers, how they work and comparing their algorithms.
•II. Working of web crawlers – a detailed look up
Let us now look at a more detailed explanation on how Search Engines work. Crawler based search engines are primarily composed of three parts.
A search engine robot’s action is called spidering, as it resembles the multiple legged spiders. The spider’s job is to go to a web page, read the contents, connect to any other pages on that web site through links, and bring back the information. From one page it will travel to several pages and this proliferation follows several parallel and nested paths simultaneously. Spiders frequent the site at some interval, may be a month to a few months, and re-index the pages. This way any changes that may have occurred in your pages could also be reflected in the index. The spiders automatically visit your web pages and create their listings. An important aspect is to study what factors promote “deep crawl” – the depth to which the spider will go into your website from the page it first visited. Listing ’submitting or registering’ with a search engine is a step that could accelerate and increase the chances of that engine “spidering” your pages.
The spider’s movement across web pages stores those pages in its memory, but the key action is in indexing. The index is a huge database containing all the information brought back by the spider. The index is constantly being updated as the spider collects more information. The entire page is not indexed and the searching and page-ranking algorithm is applied only to the index that has been created. Most search engines claim that they index the full visible body text of a page. In a subsequent section, we explain the key considerations to ensure that indexing of your web pages improves relevance during search. The combined understanding of the indexing and the page-ranking process will lead to developing the right strategies. The Meta tags ‘Description’ and ‘Keywords’ have a vital role as they are indexed in a specific way. Some of the top search engines do not index the keywords that they consider spam. They will also not index certain ’stop words’ (commonly used words such as ‘a’ or ‘the’ or ‘of’” so as to save space or speed up the process. Images are obviously not indexed, but image descriptions or Alt text or “text within comments” is included in the index by some search engines.
The search engine software or program is the final part. When a person requests a search on a keyword or phrase, the search engine software searches the index for relevant information. The software then provides a report back to the searcher with the most relevant web pages listed first. The algorithm-based processes used to determine ranking of results are discussed in greater detail later.
These directories compile listings of websites into specific industry and subject categories and they usually carry a short description about the website. Inclusion in directories is a human task and requires submission to the directory producers. Visitors and researchers over the net quite often use these directories to locate relevant sites and information sources. Thus directories assist in structured search. Another important reason is that crawler engines quite often find websites to crawl through their listing and links in directories. Yahoo and The Open Directory are amongst the largest and most well known directories. LookSmart is a directory that provides results to partner sites such as MSN Search, Excite and others. Lycos is an example of a site that pioneered the search engine but shifted to the Directory model depending on AlltheWeb.com for its listings.
Hybrid Search Engines are both crawler based as well as human powered. In plain words, these search engines have two sets of listings based on both the mechanisms mentioned above. The best example of hybrid search engines is Yahoo, which has got a human powered directory as well as a Search toolbar administered by Google. Although, such engines provide both listings they are generally dominated by one of the two mechanisms. Yahoo is known more for its directory rather than crawler based search engine.
Search engines rank web pages according to the software’s understanding of the web page’s relevancy to the term being searched. To determine relevancy, each search engine follows its own group of rules. The most important rules are.
- The location of keywords on your web page; and – How often those keywords appear on the page ‘the frequency’
For example, if the keyword appears in the title of the page, then it would be considered to be far more relevant than the keyword appearing in the text at the bottom of the page. Search engines consider keywords to be more relevant if they appear sooner on the page (like in the headline) rather than later. The idea is that you’ll be putting the most important words – the ones that really have the relevant information – on the page first.
Search engines also consider the frequency with which keywords appear. The frequency is usually determined by how often the keywords are used out of all the words on a page. If the keyword is used 4 times out of 100 words, the frequency would be 4%. Of course, you can now develop the perfect relevant page with one keyword at 100% frequency – just put a single word on the page and make it the title of the page as well. Unfortunately, the search engines don’t make things that simple.
While all search engines do follow the same basic rules of relevancy, location and frequency, each search engine has its own special way of determining rankings. To make things more interesting, the search engines change the rules from time to time so that the rankings change even if the web pages have remained the same. One method of determining relevancy used by some search engines ‘like HotBot and Infoseek’, but not others ‘like Lycos’, is the Meta tags. Meta tags are hidden HTML codes that provide the search engine spiders with potentially important information like the page description and the page keywords.
Meta tags are often labeled as the secret to getting high rankings, but Meta tags alone will not get you a top 10 ranking. On the other hand, they certainly don’t hurt. Detailed information on meta-tags and other ways of improving search engine ranking is given later in this chapter.
In the early days of the web, webmasters would repeat a keyword hundreds of times in the Meta tags and then add it hundreds of times to the text on the web page by making it the same color as the background. However, now, major search engines have algorithms that may exclude a page from ranking if it has resorted to “keyword spamming”; in fact some search engines will downgrade ranking in such cases and penalize the page.
Link analysis and ‘clickthrough’ measurement are certain other factors that are “off the page” and yet crucial in the ranking mechanism adopted by some leading search engines. This is quickly emerging as the most important determinant of ranking, but before we study this, we must first look at the most popular search engines and then look at the various steps you can take to improve your success at each of the stages – spidering, indexing and ranking.
For March 2003, according to a study by Jupiter Media Metrix, there were an estimated 114 million Internet users online in the US at work or at home, 80 percent of whom are estimated to have made some type of search request during the month.
•III. a summarised comparison OF SEARCH engines
Yahoo!
been in the search game for many years.
is better than MSN but nowhere near as good as Google at determining if a link is a natural citation or not.
has a ton of internal content and a paid inclusion program. both of which give them incentive to bias search results toward commercial results
things like cheesy off topic reciprocal links still work great in Yahoo!
MSN Search
new to the search game
is bad at determining if a link is natural or artificial in nature
due to sucking at link analysis they place too much weight on the page content
their poor relevancy algorithms cause a heavy bias toward commercial results
likes bursty recent links
new sites that are generally un-trusted in other systems can rank quickly in MSN Search
things like cheesy off topic reciprocal links still work great in MSN Search
Google
has been in the search game a long time, and saw the web graph when it is much cleaner than the current web graph
is much better than the other engines at determining if a link is a true editorial citation or an artificial link
a page on a site or sub-domain of a site with significant age or link related trust can rank much better than it should, even with no external citations
they have aggressive duplicate content filters that filter out many pages with similar content
if a page is obviously focused on a term they may filter the document out for that term. on page variation and link anchor text variation are important. a page with a single reference or a few references of a modifier will frequently outrank pages that are heavily focused on a search phrase containing that modifier
crawl depth determined not only by link quantity, but also link quality. Excessive low quality links may make your site less likely to be crawled deep or even included in the index.
things like cheesy off topic reciprocal links are generally ineffective in Google when you consider the associated opportunity cost
Ask
looks at topical communities
due to their heavy emphasis on topical communities they are slow to rank sites until they are heavily cited from within their topical community
due to their limited market share they probably are not worth paying much attention to unless you are in a vertical where they have a strong brand that drives significant search traffic
•IV. Detailed Analysis of Search Engines
Now that we have understood the working and basics of web crawlers and reviewed a summarized comparison of a few major search engines out in the market, now we are in a position to have a detailed analysis and comparison between these and get into nitty gritty technical details. The sections below will deal with each of these engines one by one with a detailed analysis.
•V. Yahoo!
Yahoo! was founded in 1994 by David Filo and Jerry Yang as a directory of websites. For many years they outsourced their search service to other providers, but by the end of 2002 they realized the importance and value of search and started aggressively acquiring search companies.
Overture purchased AllTheWeb and AltaVista. Yahoo! purchased Inktomi (in December 2002) and then consumed Overture (in July of 2003), and combined the technologies from the various search companies they bought to make a new search engine.
•a) On Page Content
Yahoo! offers a paid inclusion program, so when Yahoo! Search users click on high ranked paid inclusion results in the organic search results Yahoo! profits. In part to make it easy for paid inclusion participants to rank, I believe Yahoo! places greater weight on on-the-page content than a search engine like Google does.
Being the #1 content destination site on the web, Yahoo! has a boatload of their own content which they frequently reference in the search results. Since they have so much of their own content and make money from some commercial organic search results it might make sense for them to bias their search results a bit toward commercial websites.
Using descriptive page titles and page content goes a long way in Yahoo!
In my opinion their results seem to be biased more toward commerce than informational sites, when compared with Google.
•b) Crawling
Yahoo! is pretty good at crawling sites deeply so long as they have sufficient link popularity to get all their pages indexed. One note of caution is that Yahoo! may not want to deeply index sites with many variables in the URL string, especially since
Yahoo! already has a boatload of their own content they would like to promote (including verticals like Yahoo! Shopping)
Yahoo! offers paid inclusion, which can help Yahoo! increase revenue by charging merchants to index some of their deep database contents.
You can use Yahoo! Site Explorer to see how well they are indexing your site and which sites link at your site.
•c) Query Processing
Certain words in a search query are better at defining the goals of the searcher. If you search Yahoo! for something like “how to SEO ” many of the top ranked results will have “how to” and “SEO” in the page titles, which might indicate that Yahoo! puts quite a bit of weight even on common words that occur in the search query.
Yahoo! seems to be more about text matching when compared to Google, which seems to be more about concept matching.
•d) Link Reputation
Yahoo! is still fairly easy to manipulate using low to mid quality links and somewhat to aggressively focused anchor text. Rand Fishken recently posted about many Technorati pages ranking well for their core terms in Yahoo!. Those pages primarily have the exact same anchor text in almost all of the links pointing at them.
Sites with the trust score of Technorati may be able to get away with more unnatural patterns than most webmasters can, but I have seen sites flamethrown with poorly mixed anchor text on low quality links, only to see the sites rank pretty well in Yahoo! quickly.
•e) Page vs Site
A few years ago at a Search Engine Strategies conference Jon Glick stated that Yahoo! looked at both links to a page and links to a site when determining the relevancy of a page. Pages on newer sites can still rank well even if their associated domain does not have much trust built up yet so long as they have some descriptive inbound links.
•f) Site Age
Yahoo! may place some weight on older sites, but the effect is nowhere near as pronounced as the effect in Google’s SERPs.
It is not unreasonable for new sites to rank in Yahoo! in as little as 2 or 3 months.
•g) Paid Search
Yahoo! prices their ads in an open auction, with the highest bidder ranking the highest. By early 2007 they aim to make Yahoo! Search Marketing more of a closed system which factors in clickthrough rate (and other algorithmic factors) into their ad ranking algorithm.
Yahoo! also offers a paid inclusion program which charges a flat rate per click to list your site in Yahoo!’s organic search results.
Yahoo! also offers a contextual ad network. The Yahoo! Publisher program does not have the depth that Google’s ad system has, and they seem to be trying to make up for that by biasing their targeting to more expensive ads, which generally causes their syndicated ads to have a higher click cost but lower average clickthrough rate.
•h) Editorial
Yahoo! has many editorial elements to their search product. When a person pays for Yahoo! Search Submit that content is reviewed to ensure it matches Yahoo!’s quality guidelines. Sites submitted to the Yahoo! Directory are reviewed for quality as well.
In addition to those two forms of paid reviews, Yahoo! also frequently reviews their search results in many industries. For competitive search queries some of the top search results may be hand coded. If you search for Viagra, for example, the top 5 listings looked useful, and then I had to scroll down to #82 before I found another result that wasn’t spammy.
Yahoo! also manually reviews some of the spammy categories somewhat frequently and then reviews other samples of their index. Sometimes you will see a referral like http://corp.yahoo-inc.com/project/health-blogs/keepers if they reviewed your site and rated it well.
Sites which have been editorially reviewed and were of decent quality may be given a small boost in relevancy score. Sites which were reviewed and are of poor quality may be demoted in relevancy or removed from the search index.
Yahoo! has published their content quality guidelines. Some sites that are filtered out of search results by automated algorithms may return if the site cleans up the associated problems, but typically if any engine manually reviews your site and removes it for spamming you have to clean it up and then plead your case.
•i) Social Aspects
Yahoo! firmly believes in the human aspect of search. They paid many millions of dollars to buy Del.icio.us, a social bookmarking site. They also have a similar product native to Yahoo! called My Yahoo!
Yahoo! has also pushed a question answering service called Yahoo! Answers which they heavily promote in their search results and throughout their network. Yahoo! Answers allows anyone to ask or answer questions. Yahoo! is also trying to mix amateur content from Yahoo! Answers with professionally sourced content in verticals such as Yahoo! Tech.
•j) Yahoo! SEO Tools
Yahoo! has a number of useful SEO tools.
Overture Keyword Selector Tool – shows prior month search volumes across Yahoo! and their search network.
Overture View Bids Tool – displays the top ads and bid prices by keyword in the Yahoo! Search Marketing ad network.
Yahoo! Site Explorer – shows which pages Yahoo! has indexed from a site and which pages they know of that link at pages on your site.
Yahoo! Mindset – shows you how Yahoo! can bias search results more toward informational or commercial search results.
Yahoo! Advanced Search Page – makes it easy to look for .edu and .gov backlinks
Yahoo! Buzz – shows current popular searches
•k) Yahoo! Business Perspectives
Being the largest content site on the web makes Yahoo! run into some inefficiency issues due to being a large internal customer. For example, Yahoo! Shopping was a large link buyer for a period of time while Yahoo! Search pushed that they didn’t agree with link buying. Offering paid inclusion and having so much internal content makes it make sense for Yahoo! to have a somewhat commercial bias to their search results.
They believe strongly in the human and social aspects of search, pushing products like Yahoo! Answers and My Yahoo!.
I think Yahoo!’s biggest weakness is the diverse set of things that they do. In many fields they not only have internal customers, but in some fields they have product duplication, like with Yahoo! My Web and Del.icio.us.
•l) Search Marketing Perspective
I believe if you do standard textbook SEO practices and actively build quality links it is reasonable to expect to be able to rank well in Yahoo! within 2 or 3 months. If you are trying to rank for highly spammed keyword phrases keep in mind that the top 5 or so results may be editorially selected, but if you use longer tail search queries or look beyond the top 5 for highly profitable terms you can see that many people are indeed still spamming them to bits.
As Yahoo! pushes more of their vertical offerings it may make sense to give your site and brand additional exposure to Yahoo!’s traffic by doing things like providing a few authoritative answers to topically relevant questions on Yahoo! Answers.
•VI. Msn Search
MSN Search had many incarnations, being powered by the likes of Inktomi and Looksmart for a number of years. After Yahoo! bought Inktomi and Overture it was obvious to Microsoft that they needed to develop their own search product. They launched their technology preview of their search engine around July 1st of 2004. They formally switched from Yahoo! organic search results to their own in house technology on January 31st, 2005.
•a) On Page Content
Using descriptive page titles and page content goes a long way to help you rank in MSN. I have seen examples of many domains that ranked for things like
state name+ insurance type + insurance
on sites that were not very authoritative which only had a few instances of state name and insurance as the anchor text. Adding the word health, life, etc. to the page title made the site relevant for those types of insurance, in spite of the site having few authoritative links and no relevant anchor text for those specific niches.
Additionally, internal pages on sites like those can rank well for many relevant queries just by being hyper focused, but MSN currently drives little traffic when compared with the likes of Google.
•b) Crawling
MSN has got better at crawling, but I still think Yahoo! and Google are much better at crawling. It is best to avoid session IDs, sending bots cookies, or using many variables in the URL strings. MSN is nowhere near as comprehensive as Yahoo! or Google at crawling deeply through large sites like eBay.com or Amazon.com.
•c) Query Processing
I believe MSN might be a bit better than Yahoo! at processing queries for meaning instead of taking them quite so literally, but I do not believe they are as good as Google is at it.
While MSN offers a tool that estimates how commercial a page or query is I think their lack of ability to distinguish quality links from low quality links makes their results exceptionally biased toward commercial results.
•d) Link Reputation
By the time Microsoft got in the search game the web graph was polluted with spammy and bought links. Because of this, and Microsoft’s limited crawling history, they are not as good as the other major search engines at telling the difference between real organic citations and low quality links.
MSN search reacts much more quickly than the other engines at ranking new sites due to link bursts. Sites with relatively few quality links that gain enough descriptive links are able to quickly rank in MSN. I have seen sites rank for one of the top few dozen most expensive phrases on the net in about a week.
•e) Page vs Site
I think all major search engines consider site authority when evaluating individual pages, but with MSN it seems as though you do not need to build as much site authority as you would to rank well in the other engines.
•f) Site Age
Due to MSN’s limited crawling history and the web graph being highly polluted before they got into search they are not as good as the other engines at determining age related trust scores. New sites doing general textbook SEO and acquiring a few descriptive inbound links (perhaps even low quality links) can rank well in MSN within a month.
•g) Paid Search
Microsoft’s paid search product, AdCenter, is the most advanced search ad platform on the web. Like Google, MSN ranks ads based on both max bid price and ad clickthrough rate. In addition to those relevancy factors MSN also allows you to place adjustable bids based on demographic details. For example, a mortgage lead from a wealthy older person might be worth more than an equivalent search from a younger and poorer person.
•h) Editorial
All major search engines have internal relevancy measurement teams. MSN seems to be highly lacking in this department, or they are trying to use the fact that their search results are spammy as a marketing angle.
MSN is running many promotional campaigns to try to get people to try out MSN Search, and in many cases some of the searches they are sending people to have bogus spam or pornography type results in them. A good example of this is when they used Stacey Kiebler to market their Celebrity Maps product. As of writing this, their top search result for Stacey Kiebler is still pure spam.
Based on MSN’s lack of feedback or concern toward the obvious search spam noted above on a popular search marketing community site I think MSN is trying to automate much of their spam detection, but it is not a topic you see people talk about very often. Here are MSN’s Guidelines for Successful Indexing, but they still have a lot of spam in their search results.
•i) Social Aspects
Microsoft continues to lag in understanding what the web is about. Executives there should read The Cluetrain Manifesto. Twice.Or maybe three times.
They don’t get the web. They are a software company posing as a web company.
They launch many products as though they have the market stranglehold monopolies they once enjoyed, and as though they are not rapidly losing them. Many of Microsoft’s most innovative moves get little coverage because when they launch key products they often launch them without supporting other browsers and trying to lock you into logging in to Microsoft.
•j) MSN SEO Tools
MSN has a wide array of new and interesting search marketing tools. Their biggest limiting factor with them is that they have limited search market share.
Some of the more interesting tools are
Keyword Search Funnel Tool – shows terms that people search for before or after they search for a particular keyword
Demographic Prediction Tool – predicts the demographics of searchers by keyword or site visitors by website
Online Commercial Intention Detection Tool – estimates the probability of a search query or web page being commercial, informational-transactional, or
Search Result Clustering Tool – clusters search results based on related topics
You can view more of their tools under the demo section at Microsoft’s Adlab.
•VII. Google Search
Google sprang out of a Stanford research project to find authoritative link sources on the web. In January of 1996 Larry Page and Sergey Brin began working on BackRub.
After they tried shopping the Google search technology to no avail they decided to set up their own search company. Within a few years of forming the company they won distribution partnerships with AOL and Yahoo! that helped build their brand as the industry leader in search. Traditionally search was viewed as a loss leader.
Google did not have a profitable business model until the third iteration of their popular AdWords advertising program in February of 2002, and was worth over 100 billion dollars by the end of 2005.
•a) On Page Content
If a phrase is obviously targeted (ie: the exact same phrase is in most of the following location: in most of your inbound links, internal links, at the start of your page title, at the beginning of your first page header, etc.) then Google may filter the document out of the search results for that phrase. Other search engines may have similar algorithms, but if they do those algorithms are not as sophisticated or aggressively deployed as those used by Google.
Google is scanning millions of books, which should help them create an algorithm that is pretty good at differentiating real text patterns from spammy manipulative text (although I have seen many garbage content cloaked pages ranking well in Google, especially for 3 and 4 word search queries).
You need to write naturally and make your copy look more like a news article than a heavily SEOed page if you want to rank well in Google. Sometimes using less occurrences of the phrase you want to rank for will be better than using more.
You also want to sprinkle modifiers and semantically related text in your pages that you want to rank well in Google.
Some of Google’s content filters may look at pages on a page by page basis while others may look across a site or a section of a site to see how similar different pages on the same site are. If many pages are exceptionally similar to content on your own site or content on other sites Google may be less willing to crawl those pages and may throw them into their supplemental index. Pages in the supplemental index rarely rank well, since generally they are trusted far less than pages in the regular search index.
Duplicate content detection is not just based on some magical percentage of similar content on a page, but is based on a variety of factors. Both Bill Slawski and Todd Malicoat offer great posts about duplicate content detection. This shingles PDF explains some duplicate content detection techniques.
•b) Crawling
While Google is more efficient at crawling than competing engines, it appears as though with Google’s BigDaddy update they are looking at both inbound and outbound link quality to help set crawl priority, crawl depth, and weather or not a site even gets crawled at all. To quote Matt Cutts:
The sites that fit “no pages in Bigdaddy” criteria were sites where our algorithms had very low trust in the inlinks or the outlinks of that site. Examples that might cause that include excessive reciprocal links, linking to spammy neighborhoods on the web, or link buying/selling.
In the past crawl depth was generally a function of PageRank (PageRank is a measure of link equity – and the more of it you had the better you would get indexed), but now adding in this crawl penalty for having an excessive portion of your inbound or outbound links pointing into low quality parts of the web creates an added cost which makes dealing in spammy low quality links far less appealing for those who want to rank in Google.
•c) Query Processing
While I mentioned above that Yahoo! seemed to have a bit of a bias toward commercial search results it is also worth noting that Google’s organic search results are heavily biased toward informational websites and web pages.
Google is much better than Yahoo! or MSN at determining the true intent of a query and trying to match that instead of doing direct text matching. Common words like how to may be significantly deweighted compared to other terms in the search query that provide a better discrimination value.
Google and some of the other major search engines may try to answer many common related questions to the concept being searched for. For example, in a given set of search results you may see any of the following:
a relevant .gov and/or .edu document
a recent news article about the topic
a page from a well known directory such as DMOZ or the Yahoo! Directory
a page from the Wikipedia
an archived page from an authority site about the topic
the authoritative document about the history of the field and recent changes
a smaller hyper focused authority site on the topic
a PDF report on the topic
a relevant Amazon, eBay, or shopping comparison page on the topic
one of the most well branded and well known niche retailers catering to that market
product manufacturer or wholesaler sites
a blog post / review from a popular community or blog site about a slightly broader field
Some of the top results may answer specific relevant queries or be hard to beat, while others might be easy to compete with. You just have to think of how and why each result was chosen to be in the top 10 to learn which one you will be competing against and which ones may perhaps fall away over time.
•d) Link Reputation
PageRank is a weighted measure of link popularity, but Google’s search algorithms have moved far beyond just looking at PageRank.
As mentioned above, gaining an excessive number of low quality links may hurt your ability to get indexed in Google, so stay away from known spammy link exchange hubs and other sources of junk links. I still sometimes get a few junk links, but I make sure that I try to offset any junky link by getting a greater number of good links.
If your site ranks well some garbage automated links will end up linking to you weather you like it or not. Don’t worry about those links, just worry about trying to get a few real high quality editorial links.
Google is much better at being able to determine the difference between real editorial citations and low quality, spammy, bought, or artificial links.
When determining link reputation Google (and other engines) may look at
link age
rate of link acquisition
anchor text diversity
deep link ratio
link source quality (based on who links to them and who else they link at)
weather links are editorial citations in real content (or if they are on spammy pages or near other obviously non-editorial links)
does anybody actually click on the link?
It is generally believed that .edu and .gov links are trusted highly in Google because they are generally harder to influence than the average .com link, but keep in mind that there are some junky .edu links too (I have seen stuff like .edu casino link exchange directories).
When getting links for Google it is best to look in virgin lands that have not been combed over heavily by other SEOs. Either get real editorial citations or get citations from quality sites that have not yet been abused by others. Google may strip the ability to pass link authority (even from quality sites) if those sites are known obvious link sellers or other types of link manipulators. Make sure you mix up your anchor text and get some links with semantically related text.
Google likely collects usage data via Google search, Google Analytics, Google AdWords, Google AdSense, Google news, Google accounts, Google notebook, Google calendar, Google talk, Google’s feed reader, Google search history annotations, and Gmail. They also created a Firefox browser bookmark synch tool, an anti-phishing tool which is built into Firefox and have relationships with the Opera (another web browser company). Most likely they can lay some of this data over the top of the link graph to record a corroborating source of the legitimacy of the linkage data. Other search engines may also look at usage data.
•e) Page vs Site
Sites need to earn a certain amount of trust before they can rank for competitive search queries in Google. If you put up a new page on a new site and expect it to rank right away for competitive terms you are probably going to be disappointed.
If you put that exact same content on an old trusted domain and link to it from another page on that domain it can leverage the domain trust to quickly rank and bypass the concept many people call the Google Sandbox.
Many people have been exploiting this algorithmic hole by throwing up spammy subdomains on free hosting sites or other authoritative sites that allow users to sign up for a cheap or free publishing account. This is polluting Google’s SERPs pretty bad, so they are going to have to make some major changes on this front pretty soon.
•f) Site Age
Google filed a patent about information retrieval based on historical data which stated many of the things they may look for when determining how much to trust a site. Many of the things I mentioned in the link section above are relevant to the site age related trust (ie: to be well trusted due to site age you need to have at least some link trust score and some age score).
I have seen some old sites with exclusively low quality links rank well in Google based primarily on their site age, but if a site is old AND has powerful links it can go a long way to helping you rank just about any page you write (so long as you write it fairly naturally).
Older trusted sites may also be given a pass on many things that would cause newer lesser trusted sites to be demoted or de-indexed.
The Google Sandbox is a concept many SEOs mention frequently. The idea of the ‘box is that new sites that should be relevant struggle to rank for some queries they would be expected to rank for. While some people have debunked the existence of the sandbox as garbage, Google’s Matt Cutts said in an interview that they did not intentionally create the sandbox effect, but that it was created as a side effect of their algorithms:
“I think a lot of what’s perceived as the sandbox is artefacts where, in our indexing, some data may take longer to be computed than other data.”
•g) Paid Search
Google AdWords factors in max bid price and clickthrough rate into their ad algorithm. In addition they automate reviewing Landing Page Quality to use that as another factor in their ad relevancy algorithm to reduce the amount of arbitrage and other noisy signals in the AdWords program.
The Google AdSense program is an extension of Google AdWords which offers a vast ad network across many content websites that distribute contextually relevant Google ads. These ads are sold on a cost per click or flat rate CPM basis.
•h) Editorial
Google is known to be far more aggressive with their filters and algorithms than the other search engines are. They are known to throw the baby out with the bath water quite often. They flat out despise relevancy manipulation, and have shown they are willing to trade some short term relevancy if it guides people along toward making higher quality content.
Short term if your site is filtered out of the results during an update it may be worth looking into common footprints of sites that were hurt in that update, but it is probably not worth changing your site structure and content format over one update if you are creating true value add content that is aimed at your customer base. Sometimes Google goes too far with their filters and then adjusts them back.
Google published their official webmaster guidelines and their thoughts on SEO. Matt Cutts is also known to publish SEO tips on his personal blog. Keep in mind that Matt’s job as Google’s search quality leader may bias his perspective a bit.
Google Sitemaps gives you a bit of useful information from Google about what keywords your site is ranking for and which keywords people are clicking on your listing.
•i) Social Aspects
Google allows people to write notes about different websites they visit using Google Notebook. Google also allows you to mark and share your favorite feeds and posts. Google also lets you flavorize search boxes on your site to be biased towards the topics your website covers.
Google is not as entrenched in the social aspects of search as much as Yahoo! is, but Google seems to throw out many more small tests hoping that one will perhaps stick.They are trying to make software more collaborative and trying to get people to share things like spreadsheets and calendars, while also integrating chat into email. If they can create a framework where things mesh well they may be able to gain further marketshare by offering free productivity tools.
•j) Google SEO Tools
Google Sitemaps – helps you determine if Google is having problems indexing your site.
AdWords Keyword Tool – shows keywords related to an entered keyword, web page, or web site
AdWords Traffic Estimator – estimates the bid price required to rank #1 on 85% of Google AdWords ads near searches on Google, and how much traffic an AdWords ad would drive
Google Suggest – auto completes search queries based on the most common searches starting with the characters or words you have entered
Google Trends – shows multi-year search trends
Google Sets – creates semantically related keyword sets based on keyword(s) you enter
Google Zeitgeist – shows quickly rising and falling search queries
Google related sites – shows sites that Google thinks are related to your site related:www.site.com
Google related word search – shows terms semantically related to a keyword ~term -term
•k) Business Perspectives
Google has the largest search distribution, the largest ad network, and by far the most efficient search ad auction. They have aggressively extended their brand and amazing search distribution network through partnerships with small web publishers, traditional media companies, portals like AOL, computer and other hardware manufacturers such as Dell, and popular web browsers such as Firefox and Opera.
I think Google’s biggest strength is also their biggest weakness. With some aspects of business they are exceptionally idealistic. While that may provide them an amazingly cheap marketing vehicle for spreading their messages and core beliefs it could also be part of what unravels Google.
As they throw out bits of their relevancy in an attempt to keep their algorithm hard to manipulate they create holes where competing search businesses can become more efficient.
In the real world there are celebrity endorsements. Google’s idealism associated with their hatred toward bought links and other things which act similarly to online celebrity endorsements may leave holes in their algorithms, business model, and business philosophy that allows a competitor to sneak in and grab a large segment of the market by factoring the celebrity endorsement factor into being part of the way that businesses are marketed.
•VIII. Ask Search
Ask was originally created as Ask Jeeves, and was founded by Garrett Gruener and David Warthen in 1996 and launched in April of 1997. It was a natural query processing engine that used editors to match common search queries, and backfilled the search results via a meta search engine that searched other popular engines.
As the web scaled and other search technologies improved Ask Jeeves tried using other technologies, such as Direct Hit (which roughly based popularity on page views until it was spammed to death), and then in 2001 they acquired Teoma, which is the core search technology they still use today. In March of 2005 InterActive Corp. announced they were buying Ask Jeeves, and by March of 2006 they dumped Jeeves, changing the brand to Ask.
•a) On Page Content
For topics where there is a large community Ask is good at matching concepts and authoritative sources. Where those communities do not exist Ask relies a bit much on the on page content and is pretty susceptible to repetitive keyword dense search spam.
•b) Crawling
Ask is generally slower at crawling new pages and sites than the other major engines are. They also own Bloglines, which gives them incentive to quickly index popular blog content and other rapidly updated content channels.
•c) Query Processing
I believe Ask has a heavy bias toward topical authority sites independent of anchor text or on the page content. This has a large effect on the result set the provide for any query in that it creates a result set that is more conceptually and community oriented than keyword oriented.
•d) Link Reputation
Ask is focused on topical communities using a concept they call Subject-Specific PopularitySM. This means that if you are entering a saturated or hyper saturated field that Ask will generally be one of the slowest engines to rank your site since they will only trust it after many topical authorities have shown they trusted it by citing it. Due to their heavy bias toward topical communities, for generic search they seem to be far more biased on how many quality related citations you have than looking as much at anchor text. For queries where there is not much of a topical community their relevancy algorithms are nowhere near as sharp.
•e) Page vs Site
Pages on a well referenced trusted site tend to rank better than one would expect. For example, I saw some spammy press releases on a popular press release site ranking well for some generic SEO related queries. Presumably many companies link to some of their press release pages and this perhaps helps those types of sites be seen as community hubs.
•f) Site Age
Directly I do not believe it is much of a factor. Indirectly I believe it is important in that it usually takes some finite amount of time to become a site that is approved by your topical peers.
•g) Paid Search
Ask gets most of their paid search ads from Google AdWords. Some ad buyers in verticals where Ask users convert well may also want to buy ads directly from Ask. Ask will only place their internal ads above the Google AdWords ads if they feel the internal ads will bring in more revenue.
•h) Editorial
Ask heavily relies upon the topical communities and industry experts to in essence be the editors of their search results. They give an overview of their ExpertRank technology on their web search FAQ page. While they have such limited distribution that few people talk about their search spam policies they reference a customer feedback form on their editorial guidelines page.
•i) Social Aspects
Ask is a true underdog in the search space. While they offer Bloglines and many of the save a search personalization type features that many other search companies offer they do not have the critical mass of users that some of the other major search companies have.
•j) Ask SEO Tools
Ask search results show related search phrases in the right hand column. Due to the nature of their algorithms Ask is generally not good at offering link citation searches, but recently their Bloglines service has allowed you to look for blog citations by authority, date, or relevance.
•IX. Technical Working of a Search Engine – Taking Google as example
•1) Google Architecture Overview
In this section, we will give a high level overview of how the whole system works as pictured in Figure below. Further sections will discuss the applications and data structures not mentioned in this section. Most of Google is implemented in C or C++ for efficiency and can run in either Solaris or Linux.
In Google, the web crawling (downloading of web pages) is done by several distributed crawlers. There is a URLserver that sends lists of URLs to be fetched to the crawlers. The web pages that are fetched are then sent to the storeserver. The storeserver then compresses and stores the web pages into a repository. Every web page has an associated ID number called a docID which is assigned whenever a new URL is parsed out of a web page. The indexing function is performed by the indexer and the sorter. The indexer performs a number of functions. It reads the repository, uncompresses the documents, and parses them. Each document is converted into a set of word occurrences called hits. The hits record the word, position in document, an approximation of font size, and capitalization. The indexer distributes these hits into a set of “barrels”, creating a partially sorted forward index. The indexer performs another important function. It parses out all the links in every web page and stores important information about them in an anchors file. This file contains enough information to determine where each link points from and to, and the text of the link.
The URLresolver reads the anchors file and converts relative URLs into absolute URLs and in turn into docIDs. It puts the anchor text into the forward index, associated with the docID that the anchor points to. It also generates a database of links which are pairs of docIDs. The links database is used to compute PageRanks for all the documents.
The sorter takes the barrels, which are sorted by docID, and resorts them by wordID to generate the inverted index. This is done in place so that little temporary space is needed for this operation. The sorter also produces a list of wordIDs and offsets into the inverted index. A program called DumpLexicon takes this list together with the lexicon produced by the indexer and generates a new lexicon to be used by the searcher. The searcher is run by a web server and uses the lexicon built by DumpLexicon together with the inverted index and the PageRanks to answer queries.
•2) Major Data Structures
Google’s data structures are optimized so that a large document collection can be crawled, indexed, and searched with little cost. Although, CPUs and bulk input output rates have improved dramatically over the years, a disk seek still requires about 10 ms to complete. Google is designed to avoid disk seeks whenever possible, and this has had a considerable influence on the design of the data structures.
•a) BigFiles
BigFiles are virtual files spanning multiple file systems and are addressable by 64 bit integers. The allocation among multiple file systems is handled automatically. The BigFiles package also handles allocation and deallocation of file descriptors, since the operating systems do not provide enough for our needs. BigFiles also support rudimentary compression options.
•b) Repository
The repository contains the full HTML of every web page. Each page is compressed using zlib. The choice of compression technique is a tradeoff between speed and compression ratio. We chose zlib’s speed over a significant improvement in compression offered by bzip. The compression rate of bzip was approximately 4 to 1 on the repository as compared to zlib’s 3 to 1 compression. In the repository, the documents are stored one after the other and are prefixed by docID, length, and URL as can be seen in Figure below. The repository requires no other data structures to be
used in order to access it. This helps with data consistency and makes development much easier; we can rebuild all the other data structures from only the repository and a file which lists crawler errors.
•c) Document Index
The document index keeps information about each document. It is a fixed width ISAM (Index sequential access mode) index, ordered by docID. The information stored in each entry includes the current document status, a pointer into the repository, a document checksum, and various statistics. If the document has been crawled, it also contains a pointer into a variable width file called docinfo which contains its URL and title. Otherwise the pointer points into the URLlist which contains just the URL. This design decision was driven by the desire to have a reasonably compact data structure, and the ability to fetch a record in one disk seek during a search
Additionally, there is a file which is used to convert URLs into docIDs. It is a list of URL checksums with their corresponding docIDs and is sorted by checksum. In order to find the docID of a particular URL, the URL’s checksum is computed and a binary search is performed on the checksums file to find its docID. URLs may be converted into docIDs in batch by doing a merge with this file. This is the technique the URLresolver uses to turn URLs into docIDs. This batch mode of update is crucial because otherwise we must perform one seek for every link which assuming one disk would take more than a month for our 322 million link dataset.
•d) Lexicon
The lexicon has several different forms. One important change from earlier systems is that the lexicon can fit in memory for a reasonable price. In the current implementation we can keep the lexicon in memory on a machine with 256 MB of main memory. The current lexicon contains 14 million words (though some rare words were not added to the lexicon). It is implemented in two parts — a list of the words (concatenated together but separated by nulls) and a hash table of pointers. For various functions, the list of words has some auxiliary information which is beyond the scope of this paper to explain fully.
•e) Hit Lists
A hit list corresponds to a list of occurrences of a particular word in a particular document including position, font, and capitalization information. Hit lists account for most of the space used in both the forward and the inverted indices. Because of this, it is important to represent them as efficiently as possible. We considered several alternatives for encoding position, font, and capitalization — simple encoding (a triple of integers), a compact encoding (a hand optimized allocation of bits), and Huffman coding. In the end we chose a hand optimized compact encoding since it required far less space than the simple encoding and far less bit manipulation than Huffman coding. The details of the hits are shown in Figure below.
Our compact encoding uses two bytes for every hit. There are two types of hits: fancy hits and plain hits. Fancy hits include hits occurring in a URL, title, anchor text, or meta tag. Plain hits include everything else. A plain hit consists of a capitalization bit, font size, and 12 bits of word position in a document (all positions higher than 4095 are labeled 4096). Font size is represented relative to the rest of the document using three bits (only 7 values are actually used because 111 is the flag that signals a fancy hit). A fancy hit consists of a capitalization bit, the font size set to 7 to indicate it is a fancy hit, 4 bits to encode the type of fancy hit, and 8 bits of position. For anchor hits, the 8 bits of position are split into 4 bits for position in anchor and 4 bits for a hash of the docID the anchor occurs in. This gives us some limited phrase searching as long as there are not that many anchors for a particular word. We expect to update the way that anchor hits are stored to allow for greater resolution in the position and docIDhash fields. We use font size relative to the rest of the document because when searching, you do not want to rank otherwise identical documents differently just because one of the documents is in a larger font.
The length of a hit list is stored before the hits themselves. To save space, the length of the hit list is combined with the wordID in the forward index and the docID in the inverted index. This limits it to 8 and 5 bits respectively (there are some tricks which allow 8 bits to be borrowed from the wordID). If the length is longer than would fit in that many bits, an escape code is used in those bits, and the next two bytes contain the actual length.
•f) Forward Index
The forward index is actually already partially sorted. It is stored in a number of barrels (we used 64). Each barrel holds a range of wordID’s. If a document contains words that fall into a particular barrel, the docID is recorded into the barrel, followed by a list of wordID’s with hitlists which correspond to those words. This scheme requires slightly more storage because of duplicated docIDs but the difference is very small for a reasonable number of buckets and saves considerable time and coding complexity in the final indexing phase done by the sorter. Furthermore, instead of storing actual wordID’s, we store each wordID as a relative difference from the minimum wordID that falls into the barrel the wordID is in. This way, we can use just 24 bits for the wordID’s in the unsorted barrels, leaving 8 bits for the hit list length.
•g)
About the Author
Can I use Google Analytics on a page on another website (for Conversion analysis)?
Normally to track conversions I would set a Goal on the “thank you” page after a conversion. But in the case of a registration where the registration takes place on another website, can I install the Google Analytics code on that site and track the conversion from there, instead of hoping the user clicks “Go back to mysite” and land on the thank you page where my goal would normally be placed?
If you own both sites, then yes. If not then maybe you can ask the site owner to create a redirection back to your site after they finish registering.
Do I get too Much Homework as a 6th Grader? Normally I do 2.5 hours of homework but last night I did a little more.
Is this too much? (FYI im not in any advanced classes or out of school classes):
Got Home: 2:45pm
Math Homework- 4 Pages: 1.5 Hours
Language Arts- Read one Chapter (40 pages) and search for
7 vocabulary words then write definition,what I thought it meant, Synonyms, and page number. 1 Hour
Science-Science Sheet and Read 8 pages in Science Book: 20 Minutes
Social Studies Project- Label a map of Ancient Egypt and name the rivers,cities,bodies of water, and countrys surrounding, and colour in the black land or red land- 3.5 hours
Computer Class- Complete an Assignment on the computer: 10 minutes
Spanish- Change 10 sentences from Spanish to English: 10 Minutes
So is this too much, also, Im not just listing things on here. This is the truth. Please Respond!
wayy too much i only get half of tht and im in ur grade! but still half of tht is too much. AND u take spanish???? we dont till 8th grade!
Landing Page Definition
How Does Your Landing Page Measure Up?
You managed to entice your email reader or web surfer to click your link or your ad. In today’s cluttered web marketing world, that’s quite an accomplishment. But don’t start celebrating yet. It’s what happens after the click that determines the success of your campaign.
And unfortunately, according to a recent SilverPop study, up to 50% of visitors leave your landing page within the first 8 seconds. So, what can you do to increase your conversions after the click?
First, don’t panic, and don’t feel too bad. A MarketingSherpa survey revealed that conversion rates for email campaigns average only 5.67 percent (11.31 percent for free offers). So you’re definitely not alone in less than optimal campaign results. But if your conversions are significantly below these averages, you may want to take some time and implement a few of these changes:
1. Ensure that the text and promotional copy on your landing page match the text and promotional copy of your email campaign. Often times, the email message is written by a copywriter and the landing page is created by a web developer and the two messages are not in sync. One of the quickest fixes is to use the same headline on your landing page as you used in your email message.
2. Create a dedicated landing page for your campaign. If you are offering a widget on sale for $14, take the readers to the widget page. Do not dump them on your home page and expect them to crawl around looking for your widget.
3. Use the same look and feel in your email message or display ad that you use in your landing page. Landing Pages that do not match the original ad end up confusing the visitors. They think they are in the wrong place and they end up clicking away from the page altogether.
4. Reduce your form fields as much as possible. Forms that require more than 10 fields result in significantly reduced conversions.
5. Eliminate navigation bars or other linking elements that might distract the visitor and cause him to click away.
6. Request a copy of my free report Discover The Secret To Generating More Leads With Your Free PDF Reports! for more information on coordinating your ad with your landing page. You can download a copy at the Modern Image Communications website.
Time to implement: The most successful landing pages are actually the simplest to create, so you will probably save time by implementing this tactic. You can reuse text, reuse graphics, and simply your page template to cut your campaign creation time in half.
About the Author
Karen Scharf offers several whitepapers, free reports and checklists, including her FREE Can-Spam checklist and FREE email pre-flight checklist to ensure your emails get delivered, get opened and get read. Download your copies at http://www.ModernImage.com.
Can somebody show me a law that requires me to pay an income tax?
1) The 16th was not ratified
2) 26 U.S.C. § 1 does not ever mention tax on a person’s labor.
3) The definition of Income from a 1040 booklet is Foreign source income.
http://www.irs.gov/pub/irs-pdf/i1040gi.pdf Look at page 22.
Also if you look at what to enter on line 7, it says wages, tips, salaries…. If a joint return enter your spouses INCOME.
Well my spouse has no income because they have not Foreign source income.
As for being part of the constitution, my freedom of religion is Christianity. Jesus asked peter from who do the kings of the land collect taxes from it’s own sons or foreigners?. Peter replied “From foreigners”.
Can’t my freedom of religion keep me also from paying INCOME taxes.
And yes, I know, I know, they’ll come and get me anyway and bring me to jail etc etc. That’s called extortion BTW which is illegal.
Not this again. I’ve attached uscode Title 26, for info about paying taxes.
As I do recall though they also asked Jesus about paying taxes, and he asked them who was on a coin, and they said Caesar, and his response was give to Caesar what is Caesar’s and give to God what is God’s. I don’t beleive that God is interested in getting tax money, so it must be paid to Caesar, and the govt is the current version of Caesar.
Try not paying taxes, and let me know what prison and cell number you end up in.
Your arguments about not paying taxes that you have quoted above have been used time and time again in tax courts, and have been shot down 100% of the time. And the tax courts have grown weary of hearing these arguments, so they have been hitting tax protestors with fines for putting forth failed arguments.
I also believe that both Jesus and Peter were crucified, and you will be too if you try those wonderful arguments in tax court.
For years I’ve resisted the urge to create a squeeze page for my email newsletter. A squeeze page is a one-page site, or a Landing Page on a site, that has one call to action: convince the visitor to enter her name and email address to join your list and/or receive your giveaway. On a traditional squeeze page, the visitor has only one option — to part with her name and email address to opt into your list. This is how the squeeze page term was coined, as the visitor is “squeezed” for her contact information to permit her to continue into the site.
I’ve most often seen this strategy used as the home page of a site, and the use of that strategy in that way made me hesitant to adopt it. Why? Because a squeeze page home page provides little content for search engine spiders to index and may block the indexing of the remainder of your site. You hurt your chances of using SEO to rank high in the search engines. And, I think that requiring contact info to enter your web site will turn repeat visitors away.
In the last year or so I’ve seen more of what I term a “wussie squeeze page,” in which all of the concepts of a squeeze page are in place, but the site owner has placed a bypass link underneath the opt-in box that invites the visitor to enter the site without being forced to opt into a list.
I’ve recently done something similar with my ezine by placing a hidden squeeze page on my site where the top navigation links of the site are still visible but the page isn’t listed and can’t be accessed via the site navigation menu. So, while the invitation to bypass the opt-in box isn’t quite as obvious to the visitor, a method of bypassing the opt-in box is still available to visitors. If they choose to bypass this page, I have two backup plans to capture a visitor’s contact info: a subscription box on every page of my site, as well as an opt-in hover ad that pops up about 45 seconds after landing on my site.
Here are the 10 essential components you need to create an effective squeeze page for your ezine:
1. Domain Name. Pick a compelling domain name that accurately describes the result of opting into your list or the nature of the list to which the visitor is opting into. You’ll want to forward this domain to a hidden page on your site that is not accessible via your navigation menu. Don’t mask the domain when you forward it (i.e. hide the internal URL to which the domain is forwarded — your domain registrar usually offers this as an option). If you use this domain in your resource box when you syndicate your articles, you want to reap the rewards of strong inbound links from high-traffic article directories, and that won’t happen if you mask the domain name of your squeeze page.
2. Client Attraction Device. The most effective way to entice a visitor to opt into your list is by giving something away. Typically this giveaway, or what I call a Client Attraction Device, is in an electronic download format and helps solve a major issue faced by your target market. Many savvy online business owners put several electronic downloads together into a kit (audio, ebook, and checklist, for example) for their giveaway, as the expectations have increased as to what visitors expect when exchanging their contact info for free information.
3. Graphic of Giveaway. The adage of “a picture is worth a thousand words” rings quite true in the Internet marketing world. Have a graphic representation created of your giveaway, as that increases the perceived value of what you’re offering.
4. Value of Giveaway. Placing a monetary value on your giveway is another strategy to enhance the importance of this free item in the eyes of your visitors. Don’t be outrageous in your pricing — determine what you might actually charge for your giveaway if you were selling it as a product on your site.
5. Compelling Headline. A headline that grabs your reader’s attention will go a long way in convincing them to hang out long enough to finish reading the content on your squeeze page. Appealing to some emotion of the visitor is the most effective way to construct a compelling headline, like fear of loss, greed, vanity, lust, pride, envy, laziness…you get the idea.
6. Captivating Copy. It’s no longer sufficient to simply invite a visitor to opt into a list. Most visitors have become too savvy for that. In order to convince them to opt into your list, you must answer the “WIIFM” question, or “What’s In It For Me?” This means that you need to take a page out of the copy writing playbook and essentially create a short sales letter on your squeeze page. Outline the benefits they’ll receive if they opt into your list for the giveaway.
7. Enhance with Audio and Video. It never hurts to appeal to all information intake styles of your visitors. Record a quick audio or video that convinces your visitors that your giveaway is something that they cannot live without. Verbally instruct them how to opt into your list, as well.
8. Testimonials. Reading (or hearing) glowing reviews of how others liked the giveaway will often serve as the deciding factor to get a visitor to take action. Request written, audio, or video testimonials from others who’ve received your Client Attraction Device or from those who’ve purchased other products and services from you. Testimonials go a long way in convincing visitors that opting into your list is worth their time and energy.
9. Opt-in Box. You need an email marketing service to help you create an opt-in box to capture your visitor’s name and primary email address. If you plan on doing direct mail marketing in the future, you may also request their mailing address and phone number as optional fields. You’ll be surprised at how many visitors will complete the entire form with all of their contact info, even if the name and email address are the only two required items.
10. Informed opt-in. Let visitors know that they will also be receiving a complimentary subscription to your ezine when they opt into your list. Don’t hide this fact from your visitor. Give them a bit of info about your ezine, like how often you publish it. You may want to create a graphic image of your ezine to add to this page, as well.
A squeeze page for your ezine is an effective way to triple the opt-in rate to your email marketing list. Follow these 10 steps to skyrocket the size of your list today!
About the Author
Online Business Coach and Internet Marketing Strategist Donna Gunter helps baby boomers create profitable online businesses that they love. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> TurbochargeYourOnlineMarketing.com
Squee! Collection – Written & Illustrated by Jhonen Vasquez. From the introduction by Jhonen Vasquez ” Of all the characters in my head, Squee would have to be the closest to me, as I know what it is to be afraid, and not to get twisted into the very things that frighten me. ” This softcover books collects all four issues of Squee!, plus all the Meanwhile… and Wobbly-Headed Bob stories from John…
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Squeeze Page Graphics
Tips and Tricks to Increasing Opt In Conversions By Presenting an Attractive Squeeze Page
Squeeze Pages are a tool that every internet marketer uses or at least needs to be using to increase the size of their list. Any old squeeze page is not enough anymore, since they are more and more common, people are becoming more wary about who they give their email address to. This means that your squeeze page needs to be more compelling and more attractive then the next persons.
On average, it is estimated that you have between 5 and 8 seconds to impress your visitors. This means that you squeeze page needs to look appealing. If it does not, then it doesn’t matter if you are handing out winning lottery numbers, 99% of your visitors will never look at what you have to offer. Here are some quick and effective tips to ensure that your squeeze pages appearance isn’t turning visitors away after only a glance.
1. Text
Make sure that your text is easy to read. This encompasses several basic items to check. First, you need to make sure that your text isn’t so small that it is hard read – 8 point font at a minimum, but 10 – 14 is preferable. Your font also shouldn’t be excessively large and should follow the pattern everyone is used to. Your title or attention grabber is the largest, then subtitle, then text and so on.
Text color is also very important to consider. If you have a light background, do not have light text because it can become difficult to read. The same is true for dark backgrounds, don’t use dark text because it is difficult to read. You also shouldn’t use more than 2-3 text colors because they can quickly become distracting and even overbearing. You need your visitors to focus on signing up for your list, not discerning the 30 different colors of text that are on your squeeze page.
An additional tip that most people disregard is not to overuse exclamation points! They do not create a sense of excitement in your visitors! By overusing them, they just get annoying! Honestly, has this paragraph excited you, irritated you, or just plain annoyed you with its overuse of exclamation points !?!
2. Graphics/Video
Graphics and video are great, but there is a limit. They should never make your page load slowly, because your visitors will just get tired of waiting and move on to somewhere else. You also need make sure that the scripts that are used to keep everything organized and uploading correctly, are fully compatible with all web browsers. I know that most people use Internet Explorer or Firefox, but there are a growing number of people turning to Google Chrome and use other alternate browsers such as Safari as well. This means that your scripts, videos, and graphics need to be able to upload in any browser. Why would you want to turn away potential customers because they are not using the same browser as you? You wouldn’t!
For more information on Squeeze Pages check out EZminisites.com
About the Author
For more information on SEO Ireland check out Searchbrat.com
Making email opt-in pages more effective is most important yet all too often overlooked and forgotten task of a company’s marketing agent whose job is to increase sales through email contacts. Design and presentation of the opt-in pages determines the quality of email lists and the rate of company growth in addition to meeting or raising subscriber’s expectations. All of these in turn lend a helping hand to the desired email performance.
The first and foremost step toward maximizing the opt-in pages is to entice and persuade recipients of the emails to complete and submit them. The second step is the task of designing the Opt-in Page.
Drawing visitors into the company’s website is an important goal but once there, visitors should be persuaded to sign up by going to the opt-in page. The path to that page, therefore, must attract attention to itself by being clearly and attractively visible and links to the opt-in page should appear on the Home page as well as on all the other pages on the company’s website.
The website should offer an easy and friendly environment to its visitors by displaying promotional boxes as side bars, plainly announcing the existence of its e-newsletter, links to navigation areas should be legible and apparent and the language used on the website must be known and understood by the general public and, of course, the average visitor.
Assuming that there is enough space for it, promoting the most recent e-newsletter along with its link on the company’s website Home page is a good idea. An effectively functional website contains a “Knowledge and Resource Center” where articles and back issues of e-newsletters are kept in chronological order for visitors to browse through at will. The link to the opt-in page should be included here as well.
Since the sole purpose of the opt-in page is to convert as many readers as it can into signed up subscribers, the design, structure and layout of the opt-in page should be similar to the Landing Page and it should radiate confidence, value and reliability. Links to sample e-newsletters should be included so that the interested readers will get an idea what they are signing up for. A small screenshot displaying the e-newsletter is not a must but it can most certainly help. A list of positive testimonials from other subscribers of the e-newsletter in a pull-down format could prove to be a beneficial selling point.
There is no such thing as a free lunch nowadays. Thus it is important to remember that when readers finally decide to subscribe and relinquish their well-guarded email addresses, they expect something of at least equal value in exchange. This is the key reason for displaying images, providing samples and reader testimonials of the e-newsletter right on the opt-in page. “Email only special deals” are nice added bonuses that will be appreciated by subscribers and goes a long way toward promoting the company and its products. Such “email only” offers can also increase the number of subscribers which in turn will increase sales.
A brief statement or disclaimer must be visibly displayed near the “Submit” or “Send” button along with a link to the company’s detailed privacy policy that will fully explain, among other important points, the e-newsletter frequency, format and content. In addition, a confirming and welcoming email must be issued as soon as an opt-in page is submitted.
In designing and structuring the opt-in page, it is crucially important that the form does not require too much personal information, yet it is equally important that it asks for as much information as is needed for the company’s present as well as future marketing and sales strategies. It is advisable to distinguish between mandatory information and optional information and mark those distinctions beside every field by using different colors, asterisk or actually spelling it out.
A programmed script should be included within the opt-in page to check for syntax errors. Furthermore, to reduce possibilities of making typing errors while entering the email address, two consecutive but separate fields should be provided. The minimum required fields should include first name, last name, email address (twice) and format preference, while the optional fields could ask for secondary email addresses (also entered in two consecutive but separate fields) and various demographic details.
By Richard Harley http://internetcashcoaches.blogspot.com/
About the Author
I have farmed most of my life, worked for a John Deere dealer as a mechanic, drove semi trucks for 30 years, worked in a factory, been working on the Internet for 18 years, I love helping others make money on the Internet. I like traveling, camping, good movies, being with good friends and family.
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Free Opt in Page
Affiliate Programs Make Money – Build Opt In Page 10 Tips
Affiliate programs make money –opt in page , it is a one of the most important element to affiliate marketing. This article give some of aspect and tips of opt in pages building. Affiliate programs make money – build opt in page. At the beginning do some research by going on the Web and looking at some popular sites. See if you can find a pattern that is repeated over and over and incorporate them into your affiliate page. Below you will find some tips to create a good opt in page. Affiliate opt in page must to be: 1.Simple. One major theme or message. Highlight only the most important into a simple list. The opt in box should only ask for ‘first name’ and ‘email address’ 2. Keep the layout visually appealing. Use easy to read fonts. 3. The opt in box. Reader will be able to see the opt in box when the page loads and will not have to scroll down to find it. Ask for only first name and email address. 4. An eye catching headline . You may find you have to test a few headlines to find out which one pulls in the most people. 5. An offer-a free product, newsletter, or guide in exchange for an email address. 6. It does not have any links (except for links privacy policy and disclaimers) so your visitor is not distracted and freely offers their information. 7. A reminder that your visitor is receiving something free, that there is no charge, no risk, and nothing to lose . 8. A privacy statement to assure your visitors you will keep their information personal and private 9. A handwritten signature – builds trust and a personal experience for your visitor. 10. A professional looking free product. Consider getting an e-cover for it ,so your customers assume the free gift or product is worthwhile. Affiliate programs make money –opt in page , it is a one of the most important element to affiliate marketing. When you design a simple web page in this fashion, you have a very high possibility of transforming customers into subscribers. You may find up to 80% of visitors subscribe when you create a great opt in page.
About the Author
If you are interested in knowing more about the Affiliate link magic and how to become professional in affiliatemarketing,plus to get an amazing affiliate marketing bonuses Click here
How can I get instant traffic to my website?
Hello. I have just launched a new social network website which I am thrilled to bits with but, the only problem is that I need to generate a lot of traffic. I have tried everything including search engine optimization, writing articles, opt in lists the works & yet, still don’t seem to be generating any traffic.
So, if anyone can offer any suggestions to this or even know a few places which can guarantee traffic to my site, your comments are most welcome.
Please help & feel free to view my site. The link web page is http://www.ichatrr.com/.
I would check out some blogs man and get some advice search networthlots . com pretty good stuff tell u how to make money online. ask them they are nice and will answer any business questions
Making $100 – $200 With Online Polls and CPA – Part I
This is a simple method developed by Stephen Lean, on how you could be making an extra $100 to $200 dollars a day doing on-line polls and using CPA networks.
I am go to break this up into steps in order to keep it straight and to the point so that even a novice at on-line marketing will be able to do this easily.
There are only 5 steps to making this happen for you. Surely that is worth looking into just to see what it is all about.
Step 1: Get Poll Ideas
Step 2: Sign Up As An Affiliate In A Few CPA Networks
Step 1: Getting Poll Ideas. Go to Yahoo Buzz Index. It shows the top searches in yahoo daily.
Look for a popular events: sporting events, political scandals, celebrities
Poll on the people involved in the event. Not the event!
For example, an event like the NBA finals and ask “What do you think of the NBA finals this year?”
Be more specific ask something like, “Who do you think will be the MVP this year K. Bryant or D. Wade?”, let them state their case for either.
People will vote if emotionally attached to your poll
Let´s move on to step 2 on how to make $100 a day with on-line polls and CPA.
Sign up in CPA networks as an affiliate. Pick an email submit offer to promote.
You get paid between $0.50 to $1.50 depending on the offer.
It´s´s easy and it works!
There are many sites like this on line. Eg.
Azoogle
Affiliate.com
fluxads
Neverblues
XY7
These are just a few available out there.
Trust me it doesn´t get any easier than this.
Step 3.) You run an ad in Google AdWords
That´s´s it for #3
Steven Lean of http://cpa-coaching.com suggest that you start your bids at $0.20 to get traffic and then gradually bid down to $0.10 – $0.07 over a 48 hour period.
I would say start bidding at $0.22.
Why?
Because, most people bid on Google, (up to 98%), in numbers ending in zero or five.
Example: .20, .25, .30,…
See what I mean?
There are some really smart people who bid in numbers ending in ones or sixes. Beating out the ones that bid in numbers ending with zeros and fives.
So for a couple of pennies more you beat all the competition.
Now you see how easy it is to make money on the internet with on-line polls and CPA networks.
Check out part II of this article for the final details on how to make $100 – $200 a day with on-line polls and CPA
For more information, visit 6 Figure CPA and learn how you can start earning a legitimate online income.
Cpa Landing Page Examples
Find Ideas Here to Promote Your CPA Offers
Now that you’ve become a member of several CPA networks, you need to decide how you will direct traffic to your affaffiliate site,cpa offers,free offers,affiliate site flashed,affiliate offersiliate site in order to promote the merchant’s free offers. One factor in your decision will be your advertising budget; how much are you willing and able to pay for advertising? If you have some money to spend, then you can sign up for pay-per-click search engines such as Google and Yahoo. You register in the site, usually for free, and your ads appear on the results page in response to a search for specific keywords. You pay the host site every time a user clicks on the ad and is redirected to your affiliate site.
In order for pay-per-click to be effective for you, you need to find good keywords to promote the CPA’s offers. You can do this using keyword tools that would provide you with a list of targeted search terms. Once you’ve identified your keywords, you can compose the headline that will appear on the search engine’s results page.
On the other hand, if your budget is limited, you can resort to free advertising methods. For example, you can upload videos to YouTube with a quick link to the affiliate site flashed at the end. Of course, this would work only if you are able to create good quality videos, although a power point presentation set to music would be enough if it had some content of value in it. You also need to tag the videos properly by putting your keywords in the description box; these tags will enable the video to appear on search engine rankings.
If videos are not your thing, you can write articles and submit them to article directories with a link to your affiliate site at the end. Again, you have to make sure that the articles are well-written, interesting and include targeted keywords in the body and title so they would have a high position in search engines.
A third method that will not cost you anything is posting answers on sites like Yahoo Answers. For example, if you have an offer for a free trial of a tooth whitening product and a user posts a question about how to get rid of yellow teeth, you can post an answer that includes a link to your affiliate site as a reference. Of course, if you do this your site should have useful content like articles and videos to avoid being branded as a spammer.
Related to this last method is joining message forums related to the niche of your free offer. You will most likely have to prepare a landing page, however, since many forums would allow links only to websites and not directly to affiliate offers.
There are many more ideas for promoting CPA offers; I’m sure you can come up with more than a few. But it never hurts to listen to the experiences of experts such as Alex Goad and Saj P, who have both successfully made fortunes on the Internet. If you would like to learn from them how to become successful in CPA marketing, why not be one of the first to sign up for Commission Payload, a new learning course that will teach you how to get the most out of this fast-growing online opportunity?
About the Author
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Affiliate Disclaimer: As required by the FTC this notice is to alert you to the fact that if you buy something as a result of clicking any of the links found on this site, I might get paid money and I will most likely spend the money on something special for myself. (Okay the FTC didn't require me to tell you where I would spend the money). You may have to opt in to subscribe, watch the video, hear the audio, or purchase some of these products and services. Your results from any products, services, or materials found on this site will vary.
