Use A Landing Page Editor To Boost Your Sales

Why should you use a Landing Page Software ? Let’s explain first what is a landing page software: it is a web editor that allows to create web pages without need to know html language also has some Landing Page Templates you can use and fill with your offer. Such kind of software is really useful if you don’t have any idea about which words and sentences to use and also if you are a good writer but you don’t have the required experience in writing Landing Pages, you can also directly looking for a landing page template in the internet and modify it according to your needs. A professional template comes from a solid testing and so offers proved conversion abilities and this is the reason for which you should use a landing page software or template unless you are an expert web-marketer.

I have browsed the web and i have found some software:

DMXReady Landing Page Manager that is mainly a web editor which has some Landing Page Examples. Offers a live demo in which you see how it works.

Landing Page Creator is an editor that allows you to choose from several templates, offers a free trial downloadable version.

Landing Page Generator it’s the more advanced software of the ones i”m talking about, in fact not only allows you to create landing pages following a template from the many available but also offers visitor statistics, dinamic creation of content, grabbing articles from article directories that match your keywords alongwith other nice features

If you were looking for free landing pages software i can say you that i have found no ones but you can always look for a free landing page template, download a template if you are interested to this option. The cost of the first two is about 99$ that is not a huge price while the third one is about 597$ but it’’s not just an editor with some template but an advanced software that allows more useful features. Another option is to use a free editor, that you can find searching download.com by site editor, and use it to edit some free templates you have found in the internet.

Obviously creating a landing page is just the first step as to increase online salesthere are other factors you should consider as building a targeted traffic, optimizing your landing page to convert better, retaining your customers with newsletters and use software gadgets that force your visitor to buy. For example you can set a landing page in which there is an embedded software gadget that shows the number of available of pieces as limited time offers or prices that grow after a certain number of days. IP tracking allows you to control a returning visitor and make your landing page or website behaving in the way you want, retain cutomers with newsletters and at the same time use sales forcing software will increase your online sales.

About the Author

understanding the basic principles that stay behind a good landing page is a must, visit the following link to increase online sales

Landing Page Optimization Software

A/B testing of landing pages for increasing lead generation & conversions

Getting the best out of your landing page can be a little bit tricky at times.
What do you do when your clickthrough rate, conversions and leads are not delivering as you think they should? Create another landing page (LP) and compare it to the first. A/B testing is a great way to see how people respond to different landing pages.

What is A/B Testing?

It is a test methodology in which you split your traffic into two groups, and direct each group to different destinations. In order to be statistically meaningful, the first visitor goes to location A, the second visitor goes to location B, the third visitor goes to location A, and so on.

A/B testing is also used to track ROI and highlight areas that could benefit from usability improvements. If you’re using online marketing software, it should be able to generate reports that pinpoint which versions of your landing pages are performing as desired.

Setting Up and Using The A/B Test

By dividing your audience into two groups, you are able to see both your landing pages at work side-by-side. The alternate LP should have only one change made as compared to the original (thus isolating the variable you wish to test).

One example of A/B split testing is this: Let’s say you want to determine the best call-to-action to use. On one LP, you may have a simple “click here” button that doesn’t detail “why” to click. On the alternate LP, you may give specific instructions such as, “click here to subscribe” to your email subscription list. By creating the two landing pages exactly the same EXCEPT for the “click here” button description, you are able to see exactly which one works best for you.

Areas to Test

Some of the most common areas marketers test include:

• Content
• Offers
• Headings
• Banners
• Colors
• Images
• Call to action
• Layout

Each of these elements can affect the success rate of your landing page, and your entire campaign. Running a test on each one of these elements one at a time through the testing period will provide you with the knowledge of what is working and what is not. Don’t ever assume that one is working better than the other without running them both in their own test cell. What you expect may not always be what you get.

Usually landing pages are hidden from organic search during A/B testing to make sure that your email marketing campaign or PPC campaign is the only contributing factor generating the leads. It is too easy to lead people astray onto other parts of your website before completing the test if there are other links that could be used during the testing phase.

Tracking Results

Set up different tracking codes for each landing page. By comparing clickthrough and conversion rates between the two groups, you will be able to mark which landing page was the winner for the test.

Accurate Results

The strength and size of your sample and data will determine the length of your tests. You will usually want to shoot for 200 responses for each landing page –100 at the bare minimum.

You should never make changes while in the middle of a test, simply because you will never know for sure what worked out and what did not. One small change could affect your results tremendously.

After the Test:

Getting the best out of your landing page can be a little bit tricky at times.
What do you do when your clickthrough rate, conversions and leads are not delivering as you think they should? Create another landing page (LP) and compare it to the first. A/B testing is a great way to see how people respond to different landing pages.

What is A/B Testing?

It is a test methodology in which you split your traffic into two groups, and direct each group to different destinations. In order to be statistically meaningful, the first visitor goes to location A, the second visitor goes to location B, the third visitor goes to location A, and so on.

A/B testing is also used to track ROI and highlight areas that could benefit from usability improvements. If you’re using online marketing software, it should be able to generate reports that pinpoint which versions of your landing pages are performing as desired.

Setting Up and Using The A/B Test

By dividing your audience into two groups, you are able to see both your landing pages at work side-by-side. The alternate LP should have only one change made as compared to the original (thus isolating the variable you wish to test).

One example of A/B split testing is this: Let’s say you want to determine the best call-to-action to use. On one LP, you may have a simple “click here” button that doesn’t detail “why” to click. On the alternate LP, you may give specific instructions such as, “click here to subscribe” to your email subscription list. By creating the two landing pages exactly the same EXCEPT for the “click here” button description, you are able to see exactly which one works best for you.

Areas to Test

Some of the most common areas marketers test include:

• Content
• Offers
• Headings
• Banners
• Colors
• Images
• Call to action
• Layout

Each of these elements can affect the success rate of your landing page, and your entire campaign. Running a test on each one of these elements one at a time through the testing period will provide you with the knowledge of what is working and what is not. Don’t ever assume that one is working better than the other without running them both in their own test cell. What you expect may not always be what you get.

Usually landing pages are hidden from organic search during A/B testing to make sure that your email marketing campaign or PPC campaign is the only contributing factor generating the leads. It is too easy to lead people astray onto other parts of your website before completing the test if there are other links that could be used during the testing phase.

Tracking Results

Set up different tracking codes for each landing page. By comparing clickthrough and conversion rates between the two groups, you will be able to mark which landing page was the winner for the test.

Accurate Results

The strength and size of your sample and data will determine the length of your tests. You will usually want to shoot for 200 responses for each landing page –100 at the bare minimum.

You should never make changes while in the middle of a test, simply because you will never know for sure what worked out and what did not. One small change could affect your results tremendously.

After the Test:

A/B testing should be an ongoing component of your campaigns. Learning from tests repeated over time will help you optimize your landing pages to their fullest potential. Once you get the results from the first test, you need to test the next area, then the next, and so forth. As your testing continues, you will know precisely the areas in need of change to create bigger and better results and conversions.

A/B testing should be an ongoing component of your campaigns. Learning from tests repeated over time will help you optimize your landing pages to their fullest potential. Once you get the results from the first test, you need to test the next area, then the next, and so forth. As your testing continues, you will know precisely the areas in need of change to create bigger and better results and conversions.

About the Author

Sheila Jones is an online marketing professional with over a decade’s experience spanning various aspects of online marketing. Sheila is an email marketing expert at Lyris, the leaders in email marketing solutions. Among other responsibilities, Sheila is responsible for research and development of the LyrisHQ online marketing suite. To know more about LyrisHQ, visit the Lyris corporate website

Automatic/automated Google searches…I explain further in detail inside…?

Here is what I want to do…

There are two options which you can use in this case.

First you can add the ‘Search Engine Position Tracker’ from Digitalpoint. It is completely free (upto 200 pages).

Secondly you can use custom software like Cuterank (free for 30 days, after that period you have to pay a fee)

Tim Ash: Landing Page Optimization- PubCon South 2009

How to Make Your Landing Page Effective?

When internet users click for an ad of your product or service, the first page they will see is the landing page. It is therefore important to make it your sale pitch to convince them to convert. Actually, there are plenty of tips to make your landing page effective but the most important thing you need is “focus”. Everything on the page focuses on one topic, with one goal will help convince your visitors to convert.

Your landing page needs to grab your visitors’ attention, hold onto that attention while giving them what they want and expect, and persuade them to do what you want them to do: buy the product, sign up for the newsletter, what have you. In marketing, this is sometimes referred to as the three Cs: capture their attention, communicate the value of your offering, and close the deal. In this article I will go over each of these points and what you can do to make sure your Landing Pages successfully carry them through.

Capture their attention

Format your page for the shorter attention span. Think short paragraphs, bullet points, and highly relevant content. Consider your target audience carefully, starting with the search they did. Are they looking for information about a type of product, the features for a specific product, or what?

 Communicate the value

Your landing page is where you tell the visitors what kind of value your product or service offers. As you compose your sale pitch, consider you will encounter three types of visitors; those that will convert no matter what, those that are just window shopping and will not convert, and those that are still thinking about converting. It is that last group to which you are trying to appeal. Keeping that audience in mind might change how you construct the landing page. Make it clear and focused. Keep them from being distracted and they’ll be more likely to convert.

 Close the deal

Consumers buy from those they trust. They should have a reason to trust you. The landing page is where you should be pushing your product, not your company so much. Make your call to action, and make it specific. Create a persuasive message directly above the call to action to increase conversions. Indeed, you can create several calls to action, at the top, middle, and bottom of the page. In this way, your visitor can convert whenever they are ready. And you should track these links as well as any links you have if your landing page is part of a multi-stage process, to find out when visitors convert, and where they abandon the process so you can improve it.

Your landing page should keep your visitors focused; one way to do that is to keep them engaged. Give them something to do that is exactly what you want them to do. Make sure they have good reasons to do it, and watch your conversions increase.

About the Author

Eric is marketing director of L.U.V. Ltd.,Part., an Internet Marketing Company in Bangkok, Thailand. He has been helping companies grow their market reach and maximize ROI.

Advanced Web Metrics with Google Analytics, 2nd Edition $21.69 Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts.This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tr…

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions $19.49 A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of c…

Landing Page Effectiveness

How to build a landing page

An effective sales landing page is what comprises of a successful Internet Marketing campaign. Every Internet Marketer knows this. However, not many knows how to build an effective landing page.

Therefore, in this article, I will be focusing on the top 5 tips on how to build a landing page

1. Do not hide your products/services

Your homepage should contain vital information about your site’s products and services as this is the very first page that your visitors will see when they arrive at your website.

Always remember that new unique visitors to your page will only take a few seconds to determine whether is your landing page relevant to what they are looking for.

Therefore, by making your homepage as a splash page with fanciful images, you are putting a huge boulder in front of them blocking their vision ahead. This will often deter visitors from exploring any further.

An effective web page should be one that is able to capture the visitors’ attention during their 1st few seconds of visit to the website. This can be achieved by stating clearly in the header and title of your website the products/services that you are providing.

2. Keep your navigation menu simple and your menu labels clear

One of the key elements of an effective sales landing page is that the navigation should be easy for visitors to follow through. A homepage designed with 20 different menu buttons will often make the visitors confused over the plentiful choices available. In cases like this, they will most likely leave the site.

You would not want your visitor to be confused or perturbed upon browsing your web page.

Hence, the rule of thumb here is that your landing page should not have more than 8 main categories on your homepage so as to prevent your visitors from feeling lost.

On top of this, all your menu labels should be clear which explicitly states what’s behind every menu. You would never want your visitor to guess what a particular menu item will bring them to when they click it.

Always make it easy for your visitor to navigate smoothly around your site without them having to use too much of their brainpower.

3. Tell your visitors what your site is about, who it’s for, and what makes it different

Always think from the consumer’s point of view and ask yourself all these questions when designing a web-page :

What kind of people will benefit from your site?

What makes your product uniquely different from other similar products?

To answer all of these questions up front, you will need a captivating benefit-rich headline to capture the visitor’s attention the moment they visit your site.

4. Make sure your copy is scannable

A typical website visitor will just scan your homepage and will not read every word of your website. They will want to look for clues to help them understand is the website relevant to their findings.

Therefore, you have to make your website “scanning-friendly”

5. Break your text into parts

Include lots of subheadings, bulleted list and striking fonts and colors to bring your visitor’s sight to the most important parts of the homepage.Put emphasis on crucial parts of the homepage .

On top of this, you will also have to adjust the wideness of your homepage not more than 650 pixels wide. If the web page is too wide and when text starts running from the far left to the far right, it will be not possible for visitors to absorb all the information at one glance. A web page too wide will provide yet another hindrance for visitors to browse through your website.

After reading the tips on how to build a landing page, you should by now know that the fundamental rule towards building an effective landing page is that you have to capture the attention of your visitors for the 1st few seconds . Once you are able to do that, you are halfway through making a sales!

About the Author

The author is a self – taught Internet Marketer who learns the skills needed to be a successful Internet Marketer from the #1 Top-Rated Internet Marketing Guide.

SES: Landing Page Effectiveness in a Poor Economy Video

What type of hermit crab is this?

I was looking online at petsmart for supplies for my new crab. I was on the page when I saw the prettiest hermit crab ever. What type is it and where can I buy one? Check it out
http://promotions.petsmart.com/landing/hermit-crab/?kw=hermitcrab

Looks like a Ruggie or an Ecuadorian

Landing Page Promotion

Why Build a Landing Page?

Promotion is very important if you have a website or blog, there are many ways to do it.

A very good way to do it is to promote a landing page before sending traffic directly to your blog or website. A landing page is also known as a lead Capture Page or a Squeeze Page. In this article let’s take a look at some important reasons why you might want to build such a page.

1. Regardless of the business that you are in you have to understand that the visitors that come to your site are all going to leave. On the first visit most of them will never purchase a product from you.

This right here should give you the biggest reason to build a lead capture page. You need to be able to get back in touch with these visitors and you have no way to do that once they leave your website.

2. It has been said that any person needs to see and offer up to 12 times before they make a purchase. By having a lead capture page will be able to follow up and pre-sell your prospects on your products.

Because of this follow up you will increase the chances of making a sale over a period of time. The lead capture page gives you the name and email address to do this follow up.

3. The Internet is a very competitive place and you will need to establish credibility before you can make sales. By using the lead capture page, you can follow up over and over which will allow you to build a relationship with your customers and increase your credibility as an expert on the products that you sell.

4. Lead Capture Pages are very easy to promote. You do not have to worry about promoting a website, your blog, or any inner pages because the lead capture page is very short and specific on what you want your visitor to do.

5. Your goal with a lead capture page is to get the name and email address of your visitor. You do not need anything more than that therefore creating long form is irrelevant. By building a lead capture page that is short, you can develop a tremendous mailing list for future follow up.

This is five reasons why you should build a lead capture page. If you are in the online marketing business for the long haul having an opt-in list will be extremely important for your future success. The landing page that you build will help you do that.

About the Author

Elmar Sandyck is an expert Make Money From Home Consultant who specializes in driving free traffic to websites and creating huge numbers of laser targeted free leads If you’d like to get more information about these topics go here now : ====> http://www.homeworkingwizard.com/resources/top-leads-and-cash-generating-programs/

Now that Chrysler has guaranteed 3 dollars a gallon of gas for next 3 years, will you buy their cars?

http://autos.yahoo.com/articles/autos_content_landing_pages/565/chrysler-offers-gas-card-as-incentive/;_ylc=X3oDMTE0czZzZjBqBF9TAzI3MTYxNDkEc2VjA2ZwLXRvZGF5BHNsawNnYXMtY2FyZA–
Do you think it’s a good promotion?

To answer your question directly, no.

The $2.99 a gallon offer applies only to the first 12,000 miles driven each year. And there are limits to the number of gallons a driver can buy based on the fuel efficiency of the vehicle bought or leased.

So before you think you’ll be getting unlimited $3.00 gas for the next 3 years, think again.

Etail 2009 – Facebook Fan Page Promotion

Can someone answer me this questions?

Hi I need to know 3 things about the ISLAND of St. Lucia
1) What is the illiteracy rate of 2006 (please give me the web page where you found it, I don´t want it to be wikipedia so don´t look in there, thanks)
2) In the motto of the country “The land, the people, the light” what does the part of the light means (again please give me the page where you found it
3) How are the woomen treated in there, do they gave the same oportunities as men? (again give me the web page)
Thanks a lot

i am a st.lucian and the first response is correct for #one
#two the light stands for the sun and
#three we are very much treated the same as men in all aspects(religion,politics,school,on the job etc.)

check out the web pages you were given

if there is anything i can help with.just email

Landing Page Wikipedia

Digital Marketing Tools And Benefits

Ever since business has started its manifest on the Internet, Digital Marketing came out with an activity that is must to perform on Internet by users who are heavily dependent on Internet for their business promotion. Digital Marketing in broader terms is the practice of promoting products and services using digital distribution Medium to reach to maximum consumers in a timely, relevant, personal and cost-effective manner.

Once Needs to know the high end digital tools that are used to Promote Products & Services over the Digital Channels.

Detailed on-demand on: http://www.intelisystems.com/

These Tools or Channels are:

1) Social Networks (Facebook, Twitter, Myspace, Delicious)

When you social network, you can prescreen potential customers. You learn what your prospects like and what they don’t. That personal relationship you gain when you connect with your potential customer is more valuable than what you would get had you advertised. The Most Important Features that attracts the most in Social Networks are a Profile , A Profile Image, Instant Chatting with friends and people in the Network, scalability to add and interact with like-minded people, Groups discussion etc.

Social Networks like facebook, twitter, Myspace, Delicious, technorati etc has become the most important social Networks that once should explore with great Interest. The Most Important part of Social Network Marketing is that they allow a lot more space and functionality to market a person, product or services to greater depth.

2) Article Marketing

Article Marketing has become one of the most essential tools of online Marketing.

Article marketing is a type of advertising in which businesses write short articles related to their respective industry. With the rise of internet marketing, article marketing has subsequently moved up on the ladder and made a move to the online world as well. As in traditional forms of media, online article marketing has served the dual role of providing publishers with what amounts to free content, and advertisers with similarly free advertising. Article marketing has become increasingly popular as a marketing method under the Web 2.0 generation of business on the Internet. There are various Article Marketing websites where Authors post their Articles and promote in the suitable category. These are articles are very easily noticeable by the Search Engines like Google and Yahoo and this way pulls the readers to the actual website or business. One can achieve a lot of Return investment in Article Marketing.

3) Blog

Blogging evolved to be as the most important tool of digital Marketing over the Internet which gives a target Audience. A blog or weblog is an online diary of events arranged in reverse chronological order. The author of a blog is known as a blogger and writing or maintaining a blog is referred to as blogging. An individual entry or article is called a post and is available in the form of a blog page for the public to read. A blog may have a commentary box for readers to leave comments or opinions. These comments act as stimulus for further conversations.

4) RSS

RSS is a new Face of Online Marketing/ Digital Marketing. RSS emerged as a creative idea to share the Internet Information with its freshness as Information on Internet became huge to search and distribute. RSS (”Really Simple Syndication” or “Rich Site Summery”), is widely used to deliver content to your website users without any restriction. Using RSS for result oriented marketing can help you integrate your website with your other marketing initiatives, develop winning strategies to drive targeted users to your site and in the process increase overall traffic and sales.

5) Online Brand Monitoring

The internet provides an opportunity for your customers and potential customers to talk freely about your business, your services, your brands and your products through the proliferation of blogs, forums, chat rooms, community , groups , discussion,  and news sites. These tools are specifically used to Monitor a brand and its maintain its reputation on the internet. Online Brand Monitoring has really become a key ingredient in Online Marketing Strategies.

6) SEO

Search Engine Optimization (SEO) is the process of increasing the traffic of visitors to the website from search engines via organic means using different algorithms via natural or un-paid ways. Most Popular SEO platforms are Google and Yahoo Search Engines. People perform various strategies to appear on the front pages of theses search engines which are widely used by customers all over the world. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

7) PPC (aka search engine advertising)

Pay per click (PPC) is an Internet advertising model used on websites for Advertisement, in which advertisers pay their host only when their ad is clicked. With search engines like Google and Yahoo, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. Pay Per Click has become the most popular Advertisement Model for website owners to get target traffic or clicks to their website and pay accordingly per click. A wide range of PPC strategies are used on the Internet to get maximum result through PPC Campaign.

Multimedia (videocast, podcast, etc.) Marketing

What Internet marketing tools can you utilize to convert more sales leads into actual customers? The Answer is Multimedia Marketing tools. Multimedia Marketing contains not only text and images but also includes video and Audio on high priority. By adding audio and video ingredients to your marketing campaign, you will see your sales conversion rates go high like never with any other Marketing tools. Audio elements include voice-overs, sound effects, and music. Video elements are another tool you can employ in your marketing campaign. You can demonstrate how to use your product through a video. You could even video testimonials from happy customers. A video will allow potential customers to attach a “face” to the product or services you are selling.

9) E-mail

With the high use of internet worldwide, e-mail marketing has become the easiest way to promote your business worldwide. It is considered as the most quickest and reliable way of promoting a business Worldwide. Email Marketing is the most cheapest and efficient way to promote products & Services.

10) Wiki

Wikipedia has become the source for knowledge on anything from scientific facts to iconic pop culture art. It started as an Encyclopedia but later proved to be an ocean for getting information of various and diverse topics that exists in the Universe. Wiki Marketing started in a way that people posted information about then or their business and made editable pages. There are ways to promote your business on Wikipedia. In Wiki Marketing You can’t be as straightforward as you are in your landing page or banner ad, but there is a way to tap into the marketing potential of this unparalleled source of information.

11) Website

A website is the best place to put the Information about a business and could be easily available all the time when a user can access internet. Website has become the virtual office of a business over the internet and has become must to have if you want to survive in the hard-shell completive business world. People are spending huge Investment for the design, development, updating and promotion of a website. A highly Interactive, Informative and user centric Website is in heavy demand.

12) Banner Ads

When Internet Marketing Started and was in infancy, Banner marketing evolved like a major player on the internet. Banner Advertisement proved to be really popular task in Digital Marketing as they allowed campaigns to be planned, evaluated, and changed
within a matter of days instead of weeks. Business on the Internet developed with these ads and publishing them with various strategy involvements like PAY-PER-CLICK, Click through rates, Statistical Analysis etc. Banner Ads also proved to be the Most Important Factor in building huge and rapid traffic.

13) Instant Messaging through Mobile Phones

Instant Messengers are very popular on computers, now with the advancement of cellular technology it has become possible to connect to MSN, Yahoo!, ICQ and other instant messenger services through mobile phones. Instant Messaging allows a target user to see the benefits or products & Services Instantly creating an Impact on the user. Instant Messaging has really proved to be a winner in Marketing World and is getting high exposure worldwide.

14) SMS/ MMS

Short Message Service became available in 1996 for the first time for commercial use. Since then it has become a very useful tool to Promote Products & Services worldwide. The use of SMS will continue to grow as companies turn the service into a critical business function. One of the most important features of SMS/Text messaging is the ability to immediately reach a customer anywhere and its low cost offer the ability to reach customers (external and internal) with a personally targeted message delivered into their pocket in real time.

Detailed on-demand on: http://www.intelisystems.com/

About the Author

InteliSystems is a business advisory and marketing consulting firm committed to helping its clients achieve continuous competitive advantage in the market place. Our primary focus is helping our clients develop winning marketing strategies, build stronger brands, improve products enhance customer loyalty, upgrade advertising, and accelerate new product development. To this end, we bring together strategies, competencies, processes and technologies to form a unique blend of maximum performance capabilities tailored to fit each client’s situation.

Do you ever click “random article” on wikipedia?

http://en.wikipedia.org/wiki/Main_Page

To some old Phillip guy or something like that.
Yeah, saw the picture, and suddenly, I’m not interested.

Susumu Hirasawa – Royal Road, Paradise (HD)

How To Write Effective Google Adwords Ads

In this article I show you my top twelve tips for creating effective Google AdWords ads.

I’ve been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click.

1. Target The Right Audience

Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.

2. Refine Your Keywords

Use square brackets “[...]” around your keyword/s.

For example:

[google]
[google adwords]

Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.

The ad will not show for searches that include other keywords. In our example, this would be for searches such as “google search,” or “google news.”

3. Test Multiple Ads Simultaneously

Always test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test.

Find out which one produces the higher click through ratio. Then replace the weaker performing ad with a new one.

Continue this process in your never-ending quest to get the highest click through ratio possible.

4. Track The Return-On-Investment Of Each Ad

Google tracks the click through ratio of each ad. But it doesn’t track the conversion ratio.

Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.

5. Include Targeted Keywords In Your Ad

Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.

When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user’s attention. For this reason, ads with searched keywords usually perform better than ones without.

6. Sell The Benefits

Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.

7. Include Attention Grabbing Words In Your Ad

Start your headline with an attention grabbing word. For example, “Free:, New:, Sale:, etc.” Make sure you stay within Google’s editorial guidelines.

8. Use Words That Provoke Emotion & Enthusiasm

Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response.

Here are some examples of power words:

free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.

Here are some examples of call-to-action phrases:

* Buy Today – Save 50%
* Download Free Trial Now
* Sale Ends Tomorrow

Make sure the phrase specific to your business, otherwise Google may reject the phrase.

9. Sell Your USP (Unique Selling Proposition)

What makes your product or service better, or different, from the competition? Spell them out in your ad.

For example, one of Amazon.com’s first taglines was “Earth’s Biggest Bookstore.” That’s a powerful USP!

10. Link To Relevant Landing Pages

If an ad is for a specific product or service, create a Landing Page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.

11. Remove Common Words

Remove common words, such as “a, an, in, on, it, of, etc.” Remove every word that does not absolutely need to be in the ad. Make every word count.

12. Deter Freebie Hunters

Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.

This may reduce your click through ratio, but that’s OK. After all, you’re not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers.

Conclusion

Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.

Advertising in the Google AdWords advertising system works. It may not necessarily produce as many visitors as Overture, but the click through cost is usually lower.

About the Author

Rumal Choudhury, Internet Marketing Mentor, Success Chief. Helping people make all their dreams come true, and making vast sums of money online. For more information, check out http://www.xtremewealthmaker.com

Adwords Landing Page Guidelines

10 Critical Steps to Improve Your Quality Score and to Pay Less For Your Google AdWords Campaigns

Getting a good Google quality score is important to lower the minimum bid price for your keywords on your Google AdWords campaigns. The quality score ranges from 1 to 10, where 10 is best. I think it’s not absolutely necessary to get a quality score of 9 or 10 for all of your keywords, but you should aim to get a quality score of at least 7 or 8 for most of your keywords.

How does Google actually calculate the quality score for your keywords? Well there are many different factors that determine your quality score and only Google knows the exact rules.

Nevertheless, the following tips and guidelines should allow you a get a sufficiently high quality score – somewhere around 8 or even 9 – for most of your keywords:

* Put a privacy policy on your website

* Add some valuable content to your site – 5 to 10 short articles containing 300 – 500 words should be enough.

* Create some backlinks to your site: For example, submit your articles (or at least a few of them) to various article directories.

* Add a “Contact Me” page to your site.

* Add an “About” page to your site.

* Add a “Resources” page to your site with links to valuable and relevant sites. Consider sites with a high Google Page Rank as well as .edu and .org sites.

* Add a sitemap to your site.

* Make sure your site is clean, has a professional look and feel and doesn’t contain any “under construction”- or similar pages.

* Make sure your ads are relevant. A good practice is to use the keyword you are bidding on in the headline of your ad.

* Make sure your landing page is relevant. Don’t try to sell guitar lessons on your landing page when your ad is talking about an easy way to learn piano. You could even create a dedicated landing page for each of your adgroups – although that’s not always necessary.

Ok, all this sounds like quite a lot of work, but on the other hand it’s not really that much either. Look, the majority of these pages won’t contain much content, some of these pages could be generated automatically (for example the sitemap), the “Resources” page is just a list of a few links… Also, some of these pages can be easily reused (with a few minor modifications) for other websites and other AdWords campaigns.

And following the steps outlined above will not only assure you lower minimum bid prices for your keywords, but they will also drastically increase your sales conversion. Why and how? Let’s have a quick look at the entire process:

* Someone searches for a solution to a specific problem on Google

* This person finds your ad on the Google search results page and because you used the keyword he was searching for in the headline of your ad, he clicks on it.

* He is arrives at your landing page, which delivers what was promised in the ad and contains even more mouth-watering information.

* Your site is neat, clean and looks professional. There is a privacy policy, a contact form, a sitemap…

* Now you just made a big step towards gaining the trust of your site visitor and you drastically increased your chances that he will sign up for your newsletter, buy your product…

So as you can see, the Google quality score isn’t something that was introduced by Google to bother you or to make your life more difficult than it needs to be. It’s just a means to improve quality and you can even look at it as an indicator telling you if your campaign and website is sufficiently sophisticated to become profitable and to generate a positive ROI.

So, please do yourself a favor, invest a few hours of your time, follow the suggestions mentioned above and I promise you won’t regret it.

About the Author

Completely automate the setup of your Google AdWords campaigns with my free PPC Campaign Builder Tool. Save yourself days and even weeks of tiring and boring work tasks. Reduce the setup of your campaigns (which may contain possibly thousands of keywords) to only a few minutes of doing some drag & drop and clicking a few buttons. Immediate free download from PPC-Maverick.com.

GOOGLE SECRETS

Google Website Optimizer affecting website page rank from Search Engine? how can i solve the problem? any su?

See for money make machine.I preferred Google Website Optimizer to test my Landing Pages in it. i have tested here A/B split test .But the problem is it affecting page rank to my website.

Google’s A/B test and multivariate test do not affect PageRank. If your PageRank has changed while you have been conducting the tests then it changed for some other reason.

A B Landing Page Testing

5 Tips For An Effective Landing Page, Which Will Explode Your Article Marketing Sales

The article marketing forms a decision making process for the reader, where an effective landing page has a very important role.

The effective landing page is the destination to where the content of the article must persuade him by making him to click the link in the Bio Box. This part of the process is called pre-selling.

The power of article marketing comes from the facts, that it is personal, your own voice and that it reveals the best benefit of an effective landing page..almost.

1.The Article Content Must Raise The Curiosity Of The Reader.
This is the whole idea. A good article marketing content is like a good movie. You will get the best part little by little, your enthusiasm increases gradually and finally you just have to click the link and you will be on an effective landing page.

It is important, that the whole article marketing process forms a process, which consists of different parts of the same idea.

This means that, if the visitor has found out your article from a directory, the copy pre-sells the idea of the article and the article pre-sells the idea of an effective landing page, where the sales will happen.

2.What Happens, When The Site Visitor Lands To The Landing Page?
We have to remember that before the reader lands, he has read the small text-ad at the directory, the 500 word article copy and he will most probable wait for the final climax from an effective landing page. Does he get that?

How does this moment of truth work? He has clicked the link full with curiosity, waiting that he will get something top-interesting.

3.Does Another Kilometer Long Sales Page Appear?
Hopefully not. Now it is the time for real action. If you have not yet picked his name and email, this is the right moment. Give the visitor a very useful gift for his information and you will make yourself possible to keep contact with him later on.

Or you can offer him a trial version of your service or a product. The idea is that the offer must feel very special for the limited time only. The key issue is however that you will get his information for the later use.

4. Change The Copy Of The Landing Page Regularly.
To increase the power of the effective landing page it is wise to change the copy and the gift or template every now and then, because many visitors are repeated visitors.

By changing the free gift you can give them fresh ideas and a reason to visit again. This is a real customer service.

5. Test Your Landing Pages By The Article Marketing.
To be able to find an effective landing page you can test different versions. Article marketing is a flexible media for this. You simply use different links in The Bio Box and see how many of your article readers will click the link and how many of them will fill in the optin form.

I want to stress the idea of the first impression. If the visitors first impression is bad, it is almost impossible to change it afterwards. But another way round, if it is good, the visit experience will be good, which will lead to bigger website sales and repeated visits.

The copy of the effective landing page must be short. You just thank the visitor and want to give him a useful gift. What a visitor must do is only filling his name and email address. Nothing else. He understands that those are required so that he is able to download something useful.

About the Author

Juhani Tontti, B.Sc. Marketing. I Like Article Marketing, The Best Pre-Selling Method, Which Has Brought Me So Good Results. To Be Able To Find More Info About Article Marketing, Visit My Site.

help! history test?

I homeschool so I can’t ask a teacher for help
I need to know these for a history test
10 points! thanks!

1. is a
2. is d
3.is c

AB Test Experts Tim Ash and Bryan Eisenberg

Create my own Website?

Hello everyone,

If you don’t have the funds, then you are defeated before you begin. You must buy a domain name, pay for hosting that domain name, set up the server-side script to process your lead form on subnit, properly code your site to the latest web standards so the pages validate both for CSS and HTML, make your logo/banner, when done with all this and you have set up your meta tags properly and are ready, then submit your site to all the search engines. Then WAIT until your page rank increases to move you up on the search engines. Can’t let your pages go static so fresh content should be added from time to time. You can pay Google to place your site link like the others do that appear at very top and in the side bars.

Hosting Info:

Web Hosting Jury: http://www.webhostingjury.com/
http://www.hosting-shopper.com/
http://www.rankpulse.com/www.siteground.com
http://www.siteground.com/
http://b2evolution.net/web-hosting/top-quality-best-webhosting.php

Useful Tools/Info:

How to Register Your Own Domain Name: http://www.thesitewizard.com/archive/registerdomain.shtml
Web Design Tips: http://www.webweaver.nu/html-tips/
http://hapedit.free.fr/tools.php
Webmaster Frequently Asked Questions: http://www.thesitewizard.com/faqs/

Google Landing Page Generator

Inside Google Adwords – Page Load Time

Adwords began calculating Quality Scores for ads for each consumer search in September 2008.  Part of the new calculation is page load time.  You’ll learn What is page load time, how does it affect your Quality Score and what can you do to improve it.

What does page load time mean?

Page load time is the time it takes for your page to render after it is requested.  The life cycle of a page is straight forward.

1) The request for the page is made

2) The server will performing any server side processing, like dynamically generating content or accessing a database.  When the page is completely constructed, it will proceed to the next step.  NOTE:  Static HTML pages do not have server side rendering, only PHP, JSP or ASP.NET pages have server side processing.

3) The server begins transmitting the response over the internet

4) The client computer receives the response

5) The client begins rendering the response in a browser window.  Additional requests are made for flash scripts, graphics and javascript.

6) When the page is completely rendered, and all other requests are complete, the page has loaded.

Adwords must really be measuring the time from the request until the response is read.  I doubt Google can actually be attempting to time to render the page n the client, and make the child request for graphics and so forth.  Google would have to add some javascript code to the page in order to know when the client side rendering was complete.  I seriously doubt they would do this.

How does it affect your Quality Score?

Google has this to say about why it considers page load time.

“Two reasons: First, users have the best experience when they don’t have to wait a long time for Landing Pages to load. Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business. Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate.”

Based on this paragraph it seems Google is trying to crack down Advertisers using server side redirects and interstitial/ad pages.  A server side redirect would be when the destination url is requested, the server side scripting language redirects the request to another url. This really performs two request, and thus increases the page load time.  An interstitial page is an advertisement page that is shown (briefly) before the content, and may be achieved with a redirect.

It also seems that Google is saying if your page takes to much to respond, it’s likely doing something sneaky.

What can you do to improve your page load time?

1) Optimize your server side scripting
If you do use PHP, JSP or ASP.NET, make sure your server side code is optimized.  This is especially true when using a database.  You need to optimize both your database, and your code for speed.

2) Get dedicated web hosting
Most cheap web hosting happens on a shared server.  That means that many websites from many website authors are all on the same server.  All of these websites compete for server resources, like bandwidth and memory.  Heavy traffic to some other website on a shared server can slow your page load time.  A dedicated server is one where only your website(s) resides at.  It’s more expensive, but you get dedicated resources.

3) Compress the size of your page
A web page is really just a file.  That file must be transmitted from your server to the client computer over the internet.  If you can decrease the size of the file, the file will transmit faster.  You can compress your pages by removing whitespace.  You can remove any unncessary HTML tags.  You can use relative urls instead of absolute urls.  Do anything to decrease the size for the file.

4) Lose the Flash Animation
Flash animation is generally rendered on the client side, so it may not factor into the Page Load time.  But then again it may.  Either way, Flash animation tends to be slow, so get rid of it for the sake of your customers.  Sure it looks great, but you can’t afford to lose sales because nobody waits around for the Flash animation load.

5) Strip out unnecessary elements from the page
Again, elements rendering on the client may not affect the page load time.  Then again they just might.  Remove any unnecessary graphics or images.  These take a long time to load.  Minimize javascript or CSS includes.  Additional requests need to made for these files, so keep it to a minimum. 

6) Optimize your page
As a final effort, you can optimize the HTML itself.  For example, table HTML tags tend to render slower than a CSS/Div layout.  If you have tables, you might consider switching to a CSS/Div layout.

About the Author

Are you over paying for your Adwords campaigns? Have you experienced any of the following problems using Google Adwords?

• High cost to maintain your Adwords campaign
• Poor quality score affecting your bids
• Low Click Through Rate for your ads
• Minimum bid for your keywords is too high
• Landing pages that don’t convert

There is a solution to all of these problems. Slash your Adwords costs in half and get more traffic with the free Adwords Strategy Guide. Get your copy now.

Affiliate Site Quick – Step by Step with CPA programs.

Search Engine Optimization Demystified – Part 3

Search Engine Optimization Demystified

Part 3 – Road Blocks to Search Engines

In the first part of this series 
Search Engine Optimization Demystified – Part One
, we examined the players in the search engine optimization game. Understanding the industry helps us to see through the hype and separate the actual workings of the search engines from the mythology popularized by those looking to make a quick buck off of SEO services.

In the second part of the series Search Engine Optimization Demystified – Part Two, we looked at how the search engines see your web site. We went through ranking, indexing and the rules to follow to get the best results for excellent natural search engine results.

In this, the third article in this series I will explain how search engines can be prevented from ever getting to your site and how they can be restricted from parts of your web site through bad web development practices. This results in poor search engine ranking and low natural search traffic levels.

Meta Tags

There are ways that the informed webmaster can intentionally instruct search engine robots not to index a web site. There are some good reasons to do this. For example, we have a client who only serves the government on construction projects and only uses his web site as an addendum to his bids. He does not want the general public finding his site since answering calls from the public would be a nuisance.

We added this Meta tag to the code of his site: <META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”>
It does what it looks like it does; it instructs the search engine “robots” not to index this page or follow the links from it.

Now before you get paranoid – I have never seen this done maliciously, but if you have a robots meta tag on your site it should say: <META NAME=”ROBOTS” CONTENT=”INDEX, FOLLOW”>
Since search engines assume this to be the default setting, it is not really necessary to have this tag on your site.

There are also meta tags that can tell the search engines what kind of content to expect on this web site. This may reduce traffic intentionally, for instance: < META NAME =”AUDIENCE” CONTENT=”ADULT”>
This tag is used by search engines to filter search results for people who set their search preferences to exclude explicit content.

You can see the META tags that have been used on your web site by looking at the source code of the site through your browser. For example, with Internet Explorer choose “Source” from the “View” menu. The meta tags will be in the top part of the file between the <head>
tags – if you hit the <body>
tag you’ve gone too far.

Frame Sets

A frame set is a set of web pages coded so that parts of your screen show content from different files. This used to be an easy way for an amateur to place a navigation bar on all of the pages of a site. Frame sets are not used by professional webmasters anymore due to the negative impact they have with search engines. Since frame sets first came out in the mid-1990’s, coding has evolved to the point where webmasters can develop web sites faster and more easily without the need for frame sets.

The first page of the site is the most heavily weighted page by search engines. Weighting is done according to various factors, including the amount of relevant text on the page. Since the first page of a frame set is just a set of code instructions to the browser on how to find and use the files for the next page, what a frame set does is to “demote” all of the pages in a site to one level down in the page hierarchy. Search engines use the page hierarchy to determine the importance of the page within your web site. If your first page has no content on it, it will rank poorly, and if all other pages are secondary to the first page they will be ranked even lower.

A typical frame set page looks something like this in the code view: 
<HTML>
<HEAD>
<TITLE>A simple frameset document</TITLE>
</HEAD>
<FRAMESET cols=”20%, 80%”>
  <FRAMESET rows=”100, 200″>
      <FRAME src=”frame1.html”>
      <FRAME src=”frame2.jpg”>
  </FRAMESET>
  <FRAME src=”frame3.html”>
</FRAMESET>
</HTML>

As you can see there is absolutely nothing in the way of actual words in the page that may be indexed by the search engines. You can understand now why utilizing a frame set would depress your search engine rankings.

In addition, search engines like to follow a nice set of hierarchical links in order to index the content of the site. While your menu with all of your links may be contained in frame1.html in the code view above, you are making the search engine go that extra step to find that menu. As we already mentioned, this is effectively how the frame set knocks everything down one level and makes the search engine jump through an extra hoop to get to your content. Search engines expect us as site owners to jump through extra hoops to appease them – they don’t like it at all when the tables are turned and will rank your site accordingly.

Media-Rich Home Pages

Media-rich home pages contain Flash, images, video and other multimedia files as the primary content. If you only remember one thing about search engines, remember this: search engines can only read text.

Search engines cannot read images or text written on images. They cannot read text inside of Flash movies or understand voiceover commentary from a video. Pdfs are often encoded as jpeg images and cannot be read by search engines when saved in this format. Search engines can only read text contained in HTML and in meta tags (which are specifically written for search engines).

One common misuse of Flash is the “Splash” or “Landing” page. This is a page that is just a picture or movie with only an “Enter Here” link on it. Since search engines cannot read the content of an image or Flash movie, this page looks blank to them. If the “Enter Here” link is also coded inside the Flash movie the search engines cannot see the link and will not be able to get to any of the pages inside your site regardless of whether they employ Flash or HTML.

Some web sites are written entirely in Flash and are not accessible to search engines as is. There are a few ways around the Flash barrier, like creating an HTML version of the site with meta tags and using additional navigation links in HTML. But why place a barrier to search engines on your site in the first place? We recommend using Flash for decorative purposes. We recommend that it only be used in such a way that if it were removed, search engines would still have everything necessary to index the site correctly.

To test your site’s accessibility to search engines check if you can copy and paste the text from the web browser to your text editor. If the text is written in HTML you will be able to do this. If you can’t, it is likely that search engines will not be able to read this text. A site done entirely in Flash or with images is usually the result of a company web development effort driven primarily by graphic design personnel with little or no input from web development professionals. If you are developing a website for business rather than for a movie, an event, or an art exhibit, you are better off listening to the advice of web development professionals who are trained in SEO concepts for maximum ROI through better search engine placement.

Other Landing Pages

A Landing Page may not be media rich, but may have very little content on it in order to “direct” users to a specific location on the site. In Canada we often see landing pages directing users to click on links for either French or English versions of the site. This can be avoided by using scripts that detect the default language of the browser and direct the user to their preferred language without the need for them to click a link. Using language specific web site addresses is another good practice. Alternatively put the link to the choice of language on every page of the site in the navigation. This allows users to switch languages from any page on the site. This is important once you realize that search engines often display internal pages rather than the home page of a site on their search result pages. Well optimized web sites avoid low content landing pages.

Dynamic Content and Menus

Search engines cannot read text that is dynamically created when a visitor asks for it. A search engine will follow all of the links it can see on a web site. But a search engine will not type in search terms in a “search box” to see what other content you have in your database. If you have a database driven web site you must have “hard coded” links to the data that the search engine can follow, or much of your web site will be not be indexed.

Search engines cannot read text embedded in JavaScript or any other scripting language that requires the user to do something (like choose from a drop down list of options) to get to new content. Therefore, most of the drop-down type navigation bars you see at the top of web sites are actually barriers to search engines. Unless a search engine spider sees an actual coded link you will lose them. This is actually the most common barrier we will see on a website because inexperienced web design personnel are unaware of the fact that search engines cannot read scripted menus.

As an aside, javascript drop down menus are usually also less human user-friendly due to the fact that they difficult to manually operate, and they provide no navigational reference point since the drop down ’snaps back up’ disappearing as soon as it is clicked. While there are again various methods to “get around” this obstacle, these are stop-gap measures that can and should be avoided.

Remove the road blocks!

As we have seen, there are many web site design practices commonly in use today that put up barriers to search engines. The more experience your webmaster has in SEO the less likely they are to engage in practices that can confuse or mislead search engine spiders. But you, as a web site owner, must make it clear to the developer of your site that SEO is important to you. SEO is time consuming and requires training. Unless you request a search engine friendly web site – and pay for one – you are not likely to get one. If you have any of the above barriers in place on your site, we encourage you to give us a call today to find out how we can get you out of the search engine quagmire that you are likely in.

By Candace Carter, Back2Front – The Web Site People. December 2009

www.back2front.ca

About the Author

Candace Carter is an artist, web designer, computer programmer, entrepreneur, writer, and public speaker. Candace was educated in Fine Art and Agriculture at the University of Guelph and in Computer Programming at the University of Ryerson. She worked in web development for high-tech firms Sun Microsystems, MCI-WorldCom, and Tucows until the high-tech meltdown in 2001.

Candace launched Back2Front – The Web Site People with a partner in 2002. Leveraging the power of the Internet, Back2Front’s growing team of web designers and developers work on-line, reducing environmental impact by eliminating the need for a daily commute. Back2Front is one of the most successful web site management companies in the GTA, providing long-term, fully managed web site services for a large roster of business clientele. Candace credits Back2Front’s success to an innovative business model of providing unlimited service for a flat, per-page fee.

Candace is an accomplished public speaker, with a friendly and knowledgeable style. Candace is a passionate crusader for excellence and value and it shows in her lively presentations. Candace is an expert in human/computer user interface, web design, and search engine optimization. The Back2Front team continuously conducts research, testing, and development that keep the company and Candace at the top of their field.

Landing Page Optimization Best Practices

Perfect Your Offpage Optimization for a #1 Rank

On page optimization is important with keywords, landing page, headers and alt tags all working in sync. There are a few tricks here and there to inch out the competition, however, if you want to dominate the search engines and your competition, offpage optimization is your golden ticket to internet supremacy! Offpage optimizing can be incredibly powerful if you keep the following in mind and in practice.

Linking your way up the Google ranks

- You want quality websites linking into you

- You want multitudes linking in

- You want websites with the same niche as yours

- You want the links from them to contain your keywords

The list is endless, but you’re starting to get the picture. Let’s start off with saying we want on subject, important, highly ranked websites linking into us. We also want the same websites linking into them to be of the best quality sites. If possible, they also need to be on target with our subject niche. The links into sites linking to ours is important, it gives them credibility, and in turn gives us credibility. Put simply would you hire a company with 3 employees or 300? I want them all but that is beside the point. For the sake of this discussion we want mass.

We want inbound links to fuel our rise to the top of the search engines. Easier said than done right? We can take the long route and do everything manually or we can get it simplified. I like gathering links from my competition. No it’s not immoral, it’s not wrong, it can be done and I’m positively not the first. I’m serious, if we had the exact same inbound links and I had my competitors’ inbound link who would rank higher in the search engines? Ok, now do you want to know how to do that? Analyze your competing WebPages. Maximizing onpage we would view their source. Maximizing offpage a trick I use is Link:www-yourcompetitor’sdomain-com, which works on Google. That will show you how many inbound links they have. Also, coupled with the incredible programming behind SEO elite, you could very well contact each and every one of those links and request an exchange.

So, to be serious about this, if your webpage is structured like your competition, and you gather more links, bingo, you’re on top for a change. The fact is, Google ranks pages on their inbound links heavily and the onpage substance is just icing on the cake.

I’m sure you noticed that I said good quality inbound links to the websites linking to us. That is also very important. You can get a little added value from the search engines if the quality links go a few levels deep, and who’s to say if you don’t go after getting those links themselves versus just settling for the website they are linking to? Just remember when I say quality link, I mean the link it comes from, which is directed to your webpage contains your webpage theme in their title, subtitles, alt tags, etc. We are after value, so make sure our inbound links contain on subject text in sync with our webpage theme as well.

There are many avenues in which to follow your search engine dominance, and these are just the tip of the iceberg. Just the few key elements listed above, can help out a lot if applied correctly. Who knows maybe you’re the next SEO mastermind. Maybe you are the one who has a different spin on it. Face it, search engine optimization is in constant change and we live in a competitive world. Let your creativity out and apply it in this avenue for a short while. Many of us have little to lose except maybe the monthly costs of paid advertizing. Set your goal of number one ranking today, apply yourself, and never have to worry about that again.

On the other end of the spectrum, your links can hurt your rankings. A friend of mine suddenly dropped down the rankings had given me a call. We narrowed it down to a few of his links. It wasn’t that he was getting beat on the search engine ladder by better ranking WebPages, he had a lot of links that were not linking back to his webpage. That can hurt. He was linking out, and losing valuable rank because he wasn’t getting any return. Another way people lose rankings is they are linked to a site that has been blocked or banned. We definitely do not want to do that. The answer is constant monitoring of links on our webpages. I use SEO elite to check link status a few times a month. It gives me piece of mind, and can work for you also. Another way to monitor your linking status is to download a website ranking toolbar on your browser and check out each page manually, however I value my time and found it much easier to run the program.

There you have it, offpage optimization, more specifically, inbound links can shoot your webpage right to the top of search engines. With a well planned course of action and a few powerful computer analyzing programs you can start your quest for SEO dominance. Out of every webpage out there all going for top spot we could all use a few key pointers.

Here’s to your SEO journey

About the Author

Mark Tyner is the webmaster of www.yourhomebiz-direct.com. Legitimate at Home businesses. Sign up for his free legitimate work from home business tips newsletter to receive 6 free affiliated marketing and business related e-books.

Pay-Per-Click (PPC) Best Practices – Pilot Case Study

Information On Marketing Training Courses

Good marketing training helps you become a better marketer. It trains you on what techniques and tactics you need to use to promote your products and websites. You will know what it takes to become successful in your online internet business.

If you are considering starting your online business, training on marketing tactics is part of the internet marketing course that will equip you with knowledge and skills. If you have already started your internet business, you should know by now how important it is go get marketing training courses.

An internet marketing course allows you to receive benefits. It removes the unnecessary hindrances, stresses, and road blocks in running your online business. However, most marketing courses are different from each other. Knowing the right marketing training to take can be your secret to success.

A good internet marketing course provides you with testimonials from successful trainees and students. It provides the right training relative to your experience. It gives you interactive training with ongoing support, and trains you to produce clear goals, strategies, and tactics.

Part of the best internet marketing courses today is the Search Engine Optimization master certification. It provides you the tools to succeed in the challenges of SEO. It teaches you the SEO fundamentals and the SEO best practices. It teaches you SEO design and architecture, link-building, copywriting, carboncopypro.com research, and competitive analysis.

At most, the internet marketing course comes with streaming video classes, interactive webinar workshops, evaluation and testing, hands-on project work and SEO specific exercises.

You can also choose the Pay Per Click Master marketing training and learn how to structure your pay per click account, audit existing pay per click campaigns, and create advanced economic pay per click formulas. In other training you learn how to build your aliquot films list, write effective ad copy, make content networks, do jay kubassek matching options, and Landing Page Optimization.

Pay per click is an advertising strategy that charges advertisers for clicked links. When used appropriately, it can be a source of profits for your online business, and it can also promote your product or service.

Another course in internet marketing that is equally important is the web analytics, the intersection point of all internet marketing facets. This kind of marketing training teaches you web metrics.

Web analytics trains you on how to use the key performance indicators, how to do experimentation and testing practices, perform survey practices. It teaches you on how to use reporting and score card methodologies, interpreting internal search analytics, and to use the visitor segmentation strategies.

Of course, the social media marketing is indeed an effective marketing strategy. Training in this aspect teaches you how to promote your products using book marketing strategies. It shows you how to use social sites to promote your products and link these pages into a powerful link structure.

An in-depth marketing training on social media marketing makes you an expert a viral marketing. It also trains you in social campaign measurements, the essentials of blogging, and the latest video strategies.

The right marketing training does not only train you to become successful in your online business today. But, it prepares you for the challenges that may come your way in the future.

About the Author

Want marketing training, go to www.jaykubassek.com . There at this site you will learn about his life. If you want marketing training, get more information on carbon copy pro. Drop by at Jaykubassek.com , and discover where to find carbon copy pro marketing training. Visit us now for before our videos go down.

Landing Page Optimization Certification

Whats Inside Affiliate Classroom 2.0

So What’s this all about

Affiliate Classroom 2. is the next generation of online schooling from Lurn, Inc.
This complete e-learning collection includes not only coursework – but the tools, cooperation, encouragement and additional edge that entrepreneurs require to make it from “I want to start my own online company” to “I own my own, money-spinning online company.”

What Makes It Special from Everything Else in the market?

1. The Affiliate Resume / Affiliate Certification
2. An Insane Quantity of Courses
3. More {Supportive|Aid Content Than You are able to Wave a Stick at
4. Fully Integrated Tools
5. A Community Built for Serious Networking

# 1: Affiliate Certification
Since they started certifying Affiliate Managers in 2007, Affiliate Managers, Networks and
everybody else in the industry has been asking: are able to you certify Affiliates?
Well now we can say Yes!
Affiliate Classroom students obtain a “Class” grade. This tells them, us, YOU and
anyone else they are in contact with which rank affiliate they are implementing a scale of 1 to 10
(10 being the best of the crop Super Affiliates.)
They use a mixture of testing and real-world accomplishment to certify affiliates and award them
a class grade. Here’s what the “formula” appears like:
As students finish coursework and touch targets, they step their way up the
grades. A Status Bar at the top of each page in AC2 reminds the students of their Class
grade and assists them to boost it.

# 2: An Massive Number of Education Courses
AC2 is laden with grand teaching materials that demonstrate students exactly how to setup
their website, produce traffic and steer buying consumers to merchants/advertisers in
return for maximum commissions.
Here are the first 62 COURSES that They are launching with:
Is Affiliate Marketing Correct for You?
Affiliate Marketing: What It Is and How It Works
Monetization: Earning Commissions, CPA, and Other
Legal & Ethical Issues in the Affiliate Industry
Email Ethics and Spam Legislation
Getting Started: Infrastructure, Tools, and Budgeting
Discovering Products

Merchants & Networks
Enterprise Entities & Tax Considerations
Affiliate Enterprise Models
PPC Affiliate Enterprise Model
Organic Search (Search Engine Optimisation) Affiliate Enterprise Model
Email (Opt-In) Affiliate Enterprise Model
Content Affiliate Enterprise Model
Comparison/Direct Sales Affiliate Enterprise Model
Community/Membership Affiliate Enterprise Model
Blog Enterprise Models
Niche Investigation & Selection
Niche Investigation Tools: No Cost & Paid
Discovering Products that Fit Your Niche
Discovering & Evaluating Merchants
Running with CPA Networks
Running with ClickBank & Similar Networks
Choosing a Domain Name
Affiliate Websites: Assembleing a Basic Website in HTML
FTP, CPanel, and File ManagementWebsite Content & Copywriting BasicsCopywriting – Articles & Blog Posts
Search Engine Optimisation Basics
Traffic Basics: Types of Traffic
Traffic Basics: Keywords & How They Affect Traffic
Traffic Basics: Metrics & Stats
No Cost Traffic: Basic Models and Outline of Ways
No Cost Traffic: Organic Search
No Cost Traffic: Blogs and RSS
No Cost Traffic: Opt-in and Email
Paid Traffic: PPC
Paid Traffic: Ezine Advertising
Search Engine Optimisation: Outline of Best Practices
Search Engine Optimisation: Keyword Investigation – Basic Ways
Search Engine Optimisation: On Page Factors
Search Engine Optimisation: Off Page Factors
Search Engine Optimisation: Link Assembleing
Content Marketing: Article Marketing
Blog Marketing: Outline of Best Practices
Blog Directories
Web 2.0 Marketing: Outline of Best Practices
Social Bookmarking: Why and How
Viral Marketing: Video
Email: Autoresponders
Email: Incentivized Lists and “Squeeze” Pages
PPC: Principles and Best Practices
PPC: Keywords, Bidding, and URLs
PPC: Campaigns and Quality Score Issues
PPC: Landing Pages and Websites
PPC: Testing and Optimizing
PPC: Introduction to AdWords
PPC: AdWords Campaign Setup
Monetization: Choosing Affiliate Offers
Monetization: Negotiating Commissions with
Managers/Merchants

Each month, they will be adding together more great courses! by now there are nearly to 250

courses in the pipeline!

#3: More {Supportive|Accommodating Content Than You
are able to Wave a Stick At
Not only is AC2 laden with courses, They have additionallyadded a heap of great helpful materials.
Students can find anything from articles and case
studies on a extensive variety of affiliate marketing tools
and techniques – to printable tip sheets and audio and
video presentations that aid highlight the lessons in
every of the courses.
Students can search the entire database of content by
keyword – and – they can inspect lists of connected content
with every piece with the handy list of “See Also”
materials.

#4: Fully Integrated Tools
As if coursework, teaching and a heap of helpful
content weren’t enough – They are additionally stuffing AC2 with a
great collection of tools.
Students can put their teaching to work implementing
keyword tools, URL tracking tools, a traffic-tracking
tool that is simple to implement and figure out, and a
Datalocker where they can keep trace of passwords,
links and other files.
PLUS – Paid students have gain access to a fully operational
hosting-included website constructor.There are no Substitute – students can become
affiliates suitable away!

# 5: A Community Built for Serious Networking
The AC2 Community is more than just a
forum of course. They have a forum,
but they additionally have a way for students to construct
their expert, affiliate profiles. Along with
their Class Ratings, they trace their:
• Websites
• Niches per Website
• Promotional ways per Website

running to aid them construct your resume -
to use when applying for program and
negotiating better commission rates – AND
when finding other affiliates to partner with.
Students can find each other and produce money-spinning “friendships” with other affiliates in
the same niche or implementing comparable promotional ways.
They can converse with every other in the forum – and directly through the
inside messaging arrangement.

Additional Resources

Affiliate Marketing

About the Author

Hi I am very intersted in Affiliate Marketing. I like to sort out the vauable programs out there in the market as over against the plethora of Rubbish there is. Visit my Blog for further information

Marketing Experiments Landing Page Optimization Workshop in San Jose California

Are You Throwing Money Down the Drain? if You’re not Using Landing Pages, You Are

There are so many small businesses who hear about the wonder of Google AdWords, immediately sign-up, see a surge in web traffic, don’t see any increased sales and cancel their AdWords account. Why?

If you are sending visitors to your homepage, pause your AdWords account now. You’re wasting money. What is the purpose for using PPC advertising? To sell more, right? Then we’re in agreement. The goal of PPC is NOT to increase traffic to your website! The goal of PPC is to get targeted traffic to convert – purchase something, sign-up for something, etc.

The beauty of PPC traffic is that you know exactly what the web visitor is looking for. All you have to do is give it to them. Since visitors who use different keywords may be looking for different things, it is a good idea to use different pages to target these visitors. Enter landing pages.

A Landing Page is either a standalone page or a page on your website that targets on keyword/phrase, maps out the next step, and gets the visitor to convert by taking this step.

If you sell something fairly inexpensive, the next step could be purchasing this item. If you sell a more expensive item or service, the next step could be a request for more information, a whitepaper download or a quote request.

Keep the page simple and to the point. Only include items that relate to the desired outcome. This could be and ‘add to cart’ button or a web form. Use headings and bulleted lists rather than long sentences and paragraphs.

About the Author

Carlos Thomas is the owner of Dynamic Data Design. We specialize in small business web design and marketing.

Web Copy and Landing Pages – How to Get Higher Conversions, Boost Response, and Increase Sales $14.95 Getting 1000s of visitors to your web site doesn’t guarantee sales, but writing effective web copy and designing an effective landing page that holds a user’s attention is the key to converting visitors into buyers. Good web copy clearly helps your visitor understand what is expected of them and should effectively pre-sell your product with the words you use. Once you can achieve this, your web…

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes $8.50 Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that’s exactly what Google AdWords does. It’s an awesome concept-but you can lose a bundle if you don’t know how it works. Learn how to: Build an AdWords campaign from scratch Identify keywords that e…

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions $17.39 How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncoverin…

Winning Results with Google AdWords $7.04 Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You’ll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much m…

Landing Page For Ppc

Landing Page Optimization, Main SEO Target Page

In today’s world, outbound marketing is considered as less effective for promoting the website. To attract the people across the world, business or e-commerce websites are looking forward for inbound marketing techniques. Therein, landing page optimization is gaining popularity among other inbound techniques.

Landing page is any page on a website, where traffic is sent specifically to promote certain action or result from an outside source such as a Pay per Click ad or SEO. Large website covers products on many topics and a single home page cannot be promoted for every topic. Therefore, need for landing page optimization is considered important for large websites.

While designing landing page, a few points must be considered such as attractive title, incorporation of brand message, proper optimization of key words and phrases, need of compelling and useful content.

Landing pages can be optimized with various traffic sources:

1. Traffic to landing page can be sent from a pay per click (PPC) search marketing campaign to multiple landing pages that are optimized to correspond with the keywords the researcher used.

2. Traffic from a banner ad or sponsorship graphic to a landing page is specifically designed to address the target audience.

3. Traffic from an email link to landing page is designed to prompt a purchase or other required action.

4. A link from a blog post or sidebar to a landing page pre-sells affiliate products or other required action.

While using the PPC advertising campaigns, it is recommended that the home page should never be used as the landing page of PPC ads.

About the Author

Jack Mon is author of S.B Business Solution.If you are looking for SEO Consultants, Landing Page Optimization visit http://www.sbbusinesssolutions.com

INTERNET MARKETING QUESTION?

— What will work better for landing page lead conversions…landing page has video…what is better auto-start video when page loads or have it so that it needs to be started by visitor.

Both types of video have there uses. What I suggest is to have a video that needs to be clicked with an audio file or text telling visitors why they should watch.

a good conversion rate is between 2-5%. The average conversion rate in PPC advertising is around 1.5%. The key to your conversion is to put your ad in front of a targeted audience.
Most pay par click sites allow you to target keywords, but more interesting you can use negative keywords.

Using negative keywords allows you to ignor searches that you don’t want. For instance if you want buyers you would put free as a negative keyword.

If you target buying keywords such as product dealer you will find more people in a buying stage. Targeting these keyword and using the negative keywords will raise your click through and conversion rates.

If you have any other questions or need further clarification feel free to email me at the address listed in my profile.

To your success
Josh

Wordpress PPC Theme: Building PPC/CPA Landing Pages