Internet Marketing Overview For Beginners

If youre like most entrepreneurs or small business owners that are new to marketing their business online, you are probably feeling like (a) you have no idea where to start, or how to do all the technical stuff you need to do, or (b) you are overwhelmed by all of the information out there and feel like youll never get it all done. In the hopes of relieving any stress and confusion about all of this Internet stuff, I am going to provide you with an overview of the fundamental tools that you will need to get in place to have an effective online presence, and explain why you need them (so you dont feel like you are wasting your time).

First of all, since you are even considering having an Internet presence for your business, congratulations, because over half of businesses between $100,000 – $1,000,000 in sales dont even have a website, according to Gardner Research!

Here are the 5 Fundamental Tools that you should have for your business to use the Internet effectively:

1. A Blog or Website This is the front door for your business, so you want it to be professional looking and informative, so that prospects arent turned off. Using a website template or an old website built in 1999 will look like just that and sends a subtle message to prospects that you arent on top of things. To get started, register a domain name at a registrar like GoDaddy (itll only cost you about $10 a year to own the domain name, and about $5 a month to host your website at that address). Then, use a free blogging platform like the one at Wordpress.org or Blogger to have a site that is professional looking and super easy to update. (Search engines like Google love fresh content!) For the record, I use Wordpress and am a huge supporter of Wordpress over any other blogging platform. Be sure to use Wordpress.org, not Wordpress.com. Both are free, but Wordpress.org is much more flexible and robust.

2. Online Videos Youll want to use some short, 1-2 minute videos to promote your business online. You can shoot these with almost any digital camera on the market today. The reason you want to use videos is that it is the next best thing to actually meeting your prospects in person. The bottom line is that on the Internet, video is the fastest way to build trust with your prospects. And, they have to trust you before they will buy from you! Good topics for your short videos are things like current promotions you are running, the benefits of using your products or services, and how to use your products. Then, create a free account at YouTube and upload your videos. Once on YouTube, you can copy and paste the code in the Embed box from YouTube to you Wordpress blog or other website, and the videos will show up on your blog or website for free!

3. Email Autoresponders This is really just a fancy term for a simple system that sends out a series of emails to your customer list. If you have ever signed up for a free report or anything like that online, you have no doubt received a bunch of emails from the person over the course of the next few weeks thats an email autoresponder. The reason you want to be using these systems is that you will stay top-of-mind with your customers and prospects and build more trust with them if you send them good, useful information. You can set up an account very inexpensively at sites like iContact and ConstantContact (in the neighborhood of $10-15 a month!) I have used both iContact and Constant Contact (as well as other systems like Aweber and 1ShoppingCart) and I highly recommend iContact unless you are trying to do some really complicated stuff, which Im assuming you are not, for purposes of this article.

4. Squeeze Pages A Squeeze Page is one of those sites that you have no doubt seen online where there is a box where you can enter your name and email address. Typically, you are asked to do this in exchange for something of value, such as a free report or a subscription to a weekly newsletter. This is a great technique that you can use in your market to find new prospects. And, it is very inexpensive marketing! You can set up a squeeze page as a separate page within your blog or website, or you can put one on its own domain name. And, the cool thing is, the email autoresponder service (e.g. iContact) will automatically generate the code you need to have one of those opt-in boxes on your website, so you can just copy and paste the code into your site and it will show up. No technical knowledge needed, just copy and paste! Heres an extra tip about squeeze pages: In order for them to convince a high percentage of people to actually give you their email addresses, you need to offer a super-compelling bonus. For example, 10-page ebooks just are not cutting it anymore. However, a 200-page ebook, or access to 2 hours of video training online, would probably do the trick!

5. Social Networking Since so many people are joining social networking sites like Facebook and LinkedIn every day, why not take a few minutes to set up your account and profile on these sites. This way, people that are your friends can refer you to their other friends, and before you know it, you will have massively widened your net online. Make sure you remember to put your web address prominently in your profiles so that it is easy for people on social networking sites to jump over to your website! Also, people on these sites can search for things that they need, so if you are an auto mechanic in Cleveland, mention those keywords throughout your profile and in your updates so that you can be found by interested prospects! These sites are free and growing fast, so you might as well get yourself positioned on them now. A tip to enhance your results on Facebook: Set up a Fan Page for your business within your regular personal Facebook account. Then, as you attract Fans to your business, you can mass-communicate to them through Facebook in a way similar to email marketing blasts. Also, be sure to offer them exclusive discounts and content, or otherwise make them feel special for being your Fan on Facebook. You want them to have reason to stick around and keep coming back for more!

To summarize, you dont need any particular technical skills to be able to have an effective online presence, and you dont need a big budget. If you have access to the Internet, can read and write, and can do things like create Microsoft Word documents and send emails, then you are at the level that you can start having real success online. For under $200 a year, and just spending a few hours of your time every month, you can implement all of the 5 fundamental tools I mentioned in this article! The Internet can be used for very low cost, guerrilla-style marketing, with a very high return on investment. The important thing is, just get started, focus on one thing at a time, and make sure you get the fundamentals right!

About the Author

There are many ways to find new customers and make more money on the Internet, but nothing makes sense unless you are implementing the critical, fundamental strategies that are available to you right now. Once you have tons of relevant traffic and customers that are raving fans, you can chart your own course. Sign up right now for Taylor Garland

Squeeze Page Templates Wordpress

Squeeze Page Studio Video Squeeze Page Templates

Squeeze Page Templates

Squeeze page templates are used to present an offer and to capture the email of your prospect but where do you find good squeeze page templates?

There are many website on the internet that offer squeeze page templates and a simple search from the search engines will throw you a horde of results but which ones do you choose?

There are websites that offer a paid service and some that offer free squeeze page templates but do you get what you pay for or do you really get something good for free and in my experience there is a mixed result about this.

I have tried some free and some paid services and have had varied results with both so I set out to create my own squeeze page templates that were tailor made for what I needed them to do and some of them worked, some of them didn’t.

There is a certain way to create a squeeze page template in the fact of the conversion rate, the higher the conversion rate, the more subscribers you will add to your list and in turn you will make more profits or this is the theory.

The other day I was looking for new squeeze page templates and came across a little website that offered a dual set of squeeze page templates for $7 so I decided to give them a try and see what sort of results I got and I was quite surprised that the pages worked quite well with a free eBook I was offering so I decided to stick with them.

More information on the squeeze page templates I use can be found here

About the Author

Sharing Information Across The Globe

The Desktop Tutor – Squeeze Page Secrets $39.95 Whether your new to internet marketing or someone who has been in it for a while there’s one piece of your marketing arsenal that is vital – Squeeze pages. These simple pages can also be called lead capture pages or landing pages, and the main reason to have them is to get prospects (potential customers) into an email list and automatically start to sell them your products.In this DVD we walk thr…

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Landing Page Success Guide(How to Craft Your Very Own Lead Sucking Master Piece and Build Your Mailing List at Warp Speed!) $2.99 Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option. Another commo…

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Squeeze Page Templates

Interesting Squeeze Page Template

For many people the idea of creating a marketing opt in page is somewhat of a task. Some people are just not gifted when it comes to creating these pages, and that doesn’t mean they have to settle for something else. Marketing of this nature begins with a quality squeeze page template. Modifying an easy template can mean the difference between being a marketing zero to a marketing hero. The sound of that statement might be a bit cliché, but it really does ring true in the long term.

If you’re looking to create an interesting squeeze page template,  you’re going to find it easier to come up with concepts and ideas for any product or piece of information you’re marketing. People seem to respond to more interesting pages than bland ones. So make sure you’re creating a more complex page than most in terms of visual integrity. Do not just copy a template word for word and then throw in some colors and a banner and think you’re done. Mix up the mediums and even try to integrate sound and audio so that people can have more than just bodies of text.

Direct marketing takes a bit of finesse and if you play your cards right you will find that it’s easy to implement a good and interesting squeeze page template to fit a plethora of needs. Keep things consistent and you’ll see tremendous growth over time. Don’t settle for just any old template, make sure it meets the needs of the consumer as well as yourself.

About the Author

Matt C is a veteran affiliate marketer with special focus on template building and e-mail marketing. He is also responsible for providing affiliate marketers with turn key products such as http://www.instantoptins.com

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I need a script for a squeeze page?

I already have the squeeze page template I need a script that will reside on my webserver that will act like a auto-responder when my clients sign up.
Webhost provider is using Apache for webserver software so the script would have to be compatible.

You’ll need more than just an autoresponder program. You’ll need to log them and take some info. Do you want to use a database or a flat file…

this is called a cgi program… each is customized to do a particular job.

Let me know more, I have some laying around!!

Elegantio V2 Demo – Easy Squeeze Page Templates