Website Design Services for Creating Effective Landing Pages

A Landing Page is the first page a user lands on after following a link. A good website design professional will create a landing page with the aim of providing user information within the first two clicks. As this is the first page a searcher lands on after clicking on a link – the page should clearly define the information being searched. Landing pages are normally more detailed pages and provide additional information on the text followed in the link. A landing page does not necessarily have to be the Homepage. Any internal page providing more information on the queried search term would be a landing page for the visitor.

There are different ways of reaching a landing page:

a. Through a link on the homepage.

b. Following links from syndicated articles, blog posts, press releases etc.

c. Following a link displayed in the organic search results.

d. Clicking on a displayed add etc.

Designing an effective landing page that holds a user’s attention and clearly helps him understand what is expected of him can contribute a lot to improving conversions.

While creating a Landing page make sure that the page has sufficient information laid out in a manner that is easy to follow. This would make it easy and helpful for users in making a buying decision. While designing a Landing Page Website design professionals keep certain parameters in mind so as to maximize the full potential of the page. Some of these are mentioned below.

Each page should outline a clear path that a visitor can follow. The headlines should be in context to the theme of the page and sum up what the landing page is promoting. There should be a logical sequence assigned to the path. Headlines should match the goal of the page.

Call for Action

A prominent Call for Action (that prompts a visitor to take the next step) should be well highlighted. It should directly take the user to the conversion page. This should be in synchronization with the goal of the site. CFA’s should be consistent and relevant and whatever you choose should deliver value in exchange for the user’s action.

User Benefit

The page should identify how the offering would benefit the user, if the website services are availed.

Highlight Areas

Add important points at the beginning of paragraphs. Bulleted points provide better readability as most users tend to read the beginning and last paragraphs and mostly skim through the rest of the content. Highlighting and bulleting brings the eye to the area for which you want visibility.

In addition short paragraphs not more than 5-6 lines long have a better chance of being read than very long paragraphs. Text should be readable with a clear legible font and no grammatical or spelling errors.

The page should be readable by both human visitors and search engine spiders. Ensuring that the page is free of any search engine roadblocks will take the page one step closer to better search engine placement.

Keep in mind – How well connected is the landing page to the offering? The user should be able to complete the participation quickly without too much effort.

Faster Page Load

A page that takes a long time to load has a higher chance of being abandoned than a faster loading page. While designing keep in mind that heavy graphics, long coding etc contribute in slowing down a page load and should be kept to a bare minimum.

Testing

Testing the landing page by running it through a sample audience to rectify errors will help present a well designed webpage to the relevant searchers.

While creating a landing Page always keep the target audience in mind, your offering, how easily can the user retrieve information, what is required by the visitor to make a purchase or to participate in the offering, is the action easily achieved (how well connected is the landing page to the offering).

If the online user is not able to find the information that he is looking for as quickly as possible and if he has to dig deep into the site to get the information then the chances of a number of early exits from the site are quite high.

Keeping these parameters in account can help you decide in choosing the right website design firm to create landing pages designed for better conversions.

About the Author

Sabinder Kaur is the Director of Cranvas(www.cranvas.com) – a custom web development, website design and website optimization services provider. To get more information on web development services please visit:
http://www.cranvas.com/website-design-services.htm

Feel free to reprint this article with permission so long as this resource box stays intact.

Top Landing Page Designs

How to create an effective landing page

Drive traffic to PPC (pay per click) campaign e-mail or an advertisement its homepage is a mistake.

Left to their potential customers to your homepage (which is filled with so many different options) and hope you take action is a recipe for disaster.

Want to generate traffic to a landing page that focuses on conversion. Your landing page must be independent of its main site, and its sole purpose must be to transform the traffic.

A landing page focuses on a single action you want visitors to take with the subject or the subject of this page that are relevant to the keyword or topic listings PPC, email campaign, etc.

Warning: This list may seem a bit long, but every point is very important for creating a page actual destination.

Here are some key points to consider when creating your landing pages:

Many visitors can explore the entire site before deciding to read your copy. So, you should design your page scanners destination in mind. Make your titles and subtitles tell your story?

Place your copy and read only the titles and subheadings to make sure they are convincing.

These pages usually have better work as a single column. However, please test this theory in itself.

Delete all navigation elements. His regular port only serve as a distraction. You want to keep the prospect ahead, and not having the eyes wandering around the page.

Graphics and Copy unrelated Offer can be a distraction and disrupt the flow through your landing page.

Keep essential elements "above the fold." The Research shows that takes place 3-8 seconds to convince users to stay on its site. What you see to convince those in the right place and give them a reason to stay.

Make sure your call to action is above CAP.

Your call to action must be repeated for each mode full screen, the user sees the page while scrolling.

Above coverage is also the best place for their product image. Images are effective on the left of the text.

The owner may be the only thing your visitors to read. This makes the title of its vital importance. The title should be compelling case that matches the message of the PPC ad, email campaign, etc. which led to his visitor to your landing page.

Legends must be included for all major points of information. This breaking of copy and make it easier to read.

bullet points are essential for any What list.

Never ask for more information than you really need when you ask people to opt-in. Make sure that the information you have requested is relevant and telling the user how it is relevant.

Have a privacy policy up next any physical support also helps.

His "Send" button is the final step people take. Make persuasive text. "Send" is not convincing. Try "Give me my free report" or "Yes, I want my free report.

About the Author

Jennifer Horowitz is the Director of Marketing and co-owner of http://www.EcomBuffet.com Since 1998, her expertise in online marketing and Search Engine Optimization (SEO) has helped clients increase revenue and achieve their business goals. Jennifer has written a downloadable book on Search Engine Optimization and has been published in many SEO and marketing publications.

How to Make a Landing Page

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