Profiting from Articles – A Step-by-step Guide

“Content is King” – that’s a given, there’s no debate. But how
do you get content? Like most projects, breaking into bite-size,
easily digestable chunks makes the process realistically
achievable. By creating articles, you build and develop that
content. So how do you profit from articles? I, personally, find
the best way to approach the ‘process’ of making mony from
articles is to work backwards! That is, to determine what your
ultimate goal is and then figure out each preceeding step that
leads to it.

Example: Ultimate goal – sell an ebook preceeding step -
subscriber reads recommendation in 5-part mini series preceeding
step – article reader visits name squeeze page and signs up for
mini series preceeding step – prosepct reads your article on
someone elses website/blog/ezine preceeding step – publisher
picks up your article from directory preceeding step – article
submitted to directory preceeding step – you produce article

And try to keep a single focus for each step. For example, you
want people to sign up for the mini series — then the email
capture/name squeeze page should only give them that option!
Don’t put tons of other links on that webpage which would give
the visitor alternatives to signing up for the mini series. Keep
it tightly focused — keep the objective in mind.

So the tasks would be (for the above example), in this order: 1]
Create the ebook – research and write – or outsource it through
elance.com, guru.com, etc. – your product to make money on. If
you’re not sure of how to write an ebook, just write it in
MSWord or your wp of choice and convert it to a .pdf document
with a password protection. Upload that to your web server. 2]
Create a single webpage introducing, recommending and soliciting
orders for your ebook. Include a PayPal, StormPay or some other
shopping cart link to order the book. 3] Write 5 short emails as
a mini series (which include a link to your ebook order page)
and put them into an autoresponder. 4] Create the single webpage
with a compelling copy for why the visitor should sign up for
your 5-part mini series and include the webform which links to
your autoresponder. 5] Having got those 3 things above in place,
now you need to write the article(s) that include a link in the
resource box to your name capture webpage. 6] Finally, use
‘article submission software’ to submit your article to the
directories (see resource box for link).

Important note: You do NOT need big, flashy, complex websites to
profit from articles! A simple compelling page that directs them
to an autoresponder. From the email messages in the a/r, you can
send them to a simple order page for your own ebook or you can
send them to an affiliate product page. Bottom line – Keep it
simple!

If you’re sending them straight to an affiliate page (I think
capturing their email first is better but I include this as an
option) from the article resource box, you won’t need to do step
1, 2, 3 or 4 above.

If you’re sending the reader to an affiliate page after
capturing their email, miss out step 1 and 2. Step 3 could be a
5-part mini series, or you might just want to send them to an
ezine you publish (which recommends your affiliate product) or
send them to another great article (or part 2 of the article)
stored in an autoresponder. But you’ll need to give them some
reason for them to give you their email address!

Articles are a very powerful method of attracting visitors to a
webpage and ultimately to generating ’sales’. Readers of your
article have already established a ‘know, like and trust’
relationship with you and are therefore much more predisposed to
buying from you. They are the ultimate targetted traffic – and
therefore the most profitable visitor! Get your articles out
there and let them silently, effortlessly do their work.

About the Author

Article written by Rudi Ashdown and first posted at
http://www.whywebsiteswork.com . To learn more about profiting
from this article, go to http://www.fromthis.com/article_a.htm

Wp Squeeze Page Generator

Build Business Web Site – a Simple Checklist to Go Through Before You Start

Before you begin creating your website, it’s important to understand clearly, what you want to accomplish. This checklist will help you with that. As always, preparation is the key. You might not need to use all. Just use what works for you.

The main information to prepare

• Blog/website title – a short but compelling word or phrase that conveys the purpose of your website. The title should definitely focus on your main keyword(s).
• Blog/web tag line – a sub-header to the title, where you can add more information to appeal to the reader. Again, use your main keyword phrases or related keywords.
• Blog/web keywords – identify up to 3 main keywords for your blog.
• Your primary e-mail address – it’s a good idea to reserve an extra email address, specifically for your website administration (GMail is recommended). You will need this email address to administer your blog. And when you outsource the web site maintenance, you can give this address and password to your outsourcers or staff members without hesitation.
• Blog categories – If you plan to create a blog, categories will help you to keep your blog posts organized and easily searchable. Be sure to identify category names that are also good keywords for your market.

Web site structure

The purpose of the business website is usually to get a sale or a lead, or build your brand. The website structure should reflect that. Here are the structures you can use.

• Classic website – A business website with (relatively) static pages like Home, Contact Us, Products etc.
• Blog – A website with changing home page. Every new blog post appears on top of the home page.
• Squeeze page (or Opt-in Page) – A single-purpose page to get a sale or a lead. Used for lead generation, or as a Landing Page for Google AdWords.

Combinations – you can always combine the above basic structures:

• Classic website with a blog (blogsite)
• Classic website with squeeze page(s)
• Classic website with a blog and squeeze page(s)
• Blog and squeeze page(s)

Access data checklist

Your access data checklist will help you keep track of the information you will need in order to effectively manage your business website. Your staff or outsourcers will also need this information to manage the website for you.

• Your hosting company cPanel (or other) login URL, name and password
• Your website FTP address, name and password
• Admin login address, name and password if you are using systems like Wordpress
• Dedicated email address (as mentioned above) name and password
• Any other services you use on your website. E.g. Yahoo ID, Google Analytics access codes (use Gmail account above), Web 2.0 login data (Twitter ID and password, Facebook,…)

Your access data checklist may look like this:

• Hosting – URL: < yourhostingprovider url >;
• Username: hostingusername
• Password: hostingpassword
• FTP – URL: < your hosting FTP url >
• Username: ftpusername
• Password: ftppassword
• WordPress Blog – URL: < yourdomain url / wp-admin >
• Username: admin
• Password: blogpassword
• Email: youremail@gmail.com
• Email Username: admin
• Email Password: blogpassword

Do you want to know how to build business website for effective online marketing and positive ROI, without tech headaches? Click here to discover how to effectively build business website today!

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About the Author

Entrepreneur, online marketing practitioner and business owner with background in software development, outsourcing and IT. Especially focused on using internet, online and mobile technologies to automate marketing and business growth. Always interested in fresh business ideas and bright partners.

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